market research companies australia

Top Market Research Firms in Australia

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Farron Research

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ACA Research

Guts creative, hummingbird insight, prescient research, proof research, quantum market research, reload consulting, research solutions, research by design, ruby cha cha, square holes, tebbuttresearch, urban economics, watch me think, youthinsight, therothcorpgroup, discover more providers related to market research, do you offer any of these services.

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Top Marketing Research Firms in Australia

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Ekas Marketing Research Services

The Australian independent field and data analysis company for your market research sub contracting needs.

Why choose Ekas Marketing Research Services

HealthCare Professionals

Qual and Quant

Sensory Testing

Fieldwork only

Learn more about Ekas Marketing Research Services

VIC, Australia

Forethought

A marketing advisory, strategy and analytics firm supporting clients to drive in-market outcomes via brand, comms., CEX and offer optimization.

Learn more about Forethought

Glebe, Australia

Displayr is the world’s first complete all-in-one app designed so anyone can analyze, visualize, report, and share insights.

Learn more about Displayr

Westlake Village, California

PureSpectrum (Branch)

Built on the ethos of making researchers’ jobs easier, PureSpectrum offers a complete end-to-end market research and insights platform.

Why choose PureSpectrum (Branch)

Data Quality Measures

PureScore™ Technology

Intuitive Platform Design

Innovative Tools

Learn more about PureSpectrum (Branch)

East Melbourne, Australia

HumanListening™

A cutting edge, Conversational AI-driven insights platform, with a full suite of applications to run your market research program.

Why choose HumanListening™

AI-powered platform

Conversational AI chatbot

Advanced text analytics

Real-time dynamic insight

Data visualization

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NSW, Australia

Fiftyfive5, part of Accenture Song

Insights that deliver growth

Why choose Fiftyfive5, part of Accenture Song

Broad capability

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Evaluate performance

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Top Market Research Companies in Australia

Are you searching for reliable market research companies in Australia? Since every business is unique in its own manner and the services they have to offer, standard research might not be effective in helping it reach its true potential. Your business needs a boutique research agency that can understand your requirements well and draft a study that can deliver the personalized solutions you need. GoodFirms has prepared the below list of marketing research firms in Australia to help you find the right research partner. Find analysis and reliable rankings for the best market research agency in Australia with this list. Explore the best market alternatives and use the rankings and client reviews to find and hire the top market research companies in Australia for your business requirements.

• Most Reviews

Best Market Research Agency in Australia | List of Marketing Research Firms Australia

THATWARE LLP

Established in 2015, THATWARE LLP is a result-driven SEO company in India specializing in tailored digital marketing strategies and advanced technical SEO operations. THATWARE offers industry-specific SEO services powered by AI and data analytics. Their ... read more about THATWARE LLP

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Let experts help you find the top industry players.

Growth Ganik

Growth Ganik is your one-stop destination for comprehensive digital marketing solutions, headquartered in Sydney, Australia. As a full-stack marketing agency, we help businesses develop transformative digital strategies and execute growth campaigns that drive results. Armed ... read more about Growth Ganik

Clever Shark

Clever Shark is the leading Mobile App, Web Development, Gaming App Development and Digital Marketing Agency based in Melbourne, Australia. Clever Shark Australia offers services and create chart-topping apps for iPhone, iPad and Android that engage ... read more about Clever Shark

netStripes’ has been acclaimed as the digital specialist for Small and Medium Business in Australia by governments, industry associations and business chambers alike. netStripes’ trusted and verified digital and marketing system has helped thousands of ... read more about netStripes

Corporate Hi-Tech

Corporate Hi-Tech provides businesses and corporations with Website Design & Development, Digital Marketing and Graphic Design services that fit every budget. Going beyond typical managed services, Corporate Hi-Tech (CHT) provides digital marketing, search engine optimisation, ... read more about Corporate Hi-Tech

KG2 is a specialist in agribusiness research with more than 25 years of experience, KG2 is the #1 provider of agricultural market research & smart farming in Australia.  We are Australia's leading farmer database building ... read more about KG2

Research by Design

Research by Design is a market research agency that specifically focuses on business development and growth for SMEs. Business sectors include import/export, manufacturing, service and government authorities. Research by Design’s strength in qualitative market research ... read more about Research by Design

Footprints Market Research

Footprints Market Research is an independent market research company based in Brisbane and working across Australian capital cities and regional areas. We offer a highly personalised and targeted service, tailored specifically to your industry, business ... read more about Footprints Market Research

McGregor Tan

Established in 1976, McGregor Tan is one of Australia’s most experienced full-service social and market research agencies. As Adelaide’s first, home-grown market research company, we have expanded to operate in all capital cities and regional ... read more about McGregor Tan

MCR Market & Communications Research

Market & Communications Research (MCR) is a Brisbane based market and social research agency. Established in 1992, MCR provides qualitative and quantitative research services to a range of clients in both the public and private ... read more about MCR Market & Communications Research

Thinkfield’s services include Qualitative Data Collection (door-to-door, mystery shopping, online surveys, etc.) and Qualitative Recruitment (for focus groups, ad tests, workshops, etc.). Our resources include in-house focus group facilities and our own extensive database and ... read more about Thinkfield

Metrix Consulting

We are a leading management consultancy servicing a range of Australian businesses since 1995. We specialise in the following areas: - Brand Strategy - People & Culture Solutions - Marketing & Digital Solutions - Market ... read more about Metrix Consulting

Research Solutions

We are a strategic market research agency comprising a team of highly experienced consultants, each with more than 20 years’ experience buying and designing research projects across most industry sectors. Research Solutions is your go-to ... read more about Research Solutions

Intuito is a specialist marketing research firm located in Adelaide providing custom marketing research solutions for finance, education, packaged goods, business to business, local government, government, retail and not for profit sectors. We are a ... read more about Intuito

Strategic research and consulting providing clarity and insights to your organisation. newfocus has built an enviable reputation by providing pragmatic research and strategic advice for both commercial and government clients for the last 27 years. ... read more about Newfocus

Q&A Market Research Services

Q&A is proudly independent and Australian-owned, and we provide data collection services throughout Australia. Our mission is to connect the community with research, by delivering safe, meaningful, and engaging participation experiences. We provide relevant, best-practice, ... read more about Q&A Market Research Services

Sarmat Research

Our global team of thinkers, makers and doers combines its diverse skills to create fresh thinking and actionable strategies. With our optimistic yet pragmatic approach, we help our clients find new avenues for growth. We ... read more about Sarmat Research

Square Holes

It’s ok to be round pegs in square holes. To be offbeat, crazy or different. To be bored with the status quo, with a hunger to change the world. You will need to be passionate ... read more about Square Holes

Action Market Research

Action Market Research is a full-service research agency specialising in providing high quality and reliable market research services. Established in 2007, with more than 100+ employees, and founded on 5 core service pillars (pro-action, interaction, ... read more about Action Market Research

Mint research

Mint is a boutique market and social research company, based in Adelaide, South Australia. We are a team of four researchers, undertaking social, not-for-profit, government and commercial projects across a wide range of industries. Our ... read more about Mint research

Roy Morgan Research, Australia’s best known and longest established market research and public opinion polling company, was founded in 1941 by Roy Morgan. Since then, Roy Morgan Research has grown and prospered.

Appomate is Australia's leading Mobile App Development, Growth Marketing company helping forward-thinking founders and enterprises accelerate their growth with Technology consulting, App Development/Marketing, Funding & Growth. Appomate is one stop shop for all your App ... read more about Appomate

V Marketing

Based on the Gold Coast, V Marketing is 100% Australian owned and operated. Our dedicated management sales team has extensive experience in building and running national teams and offices for the purpose of sales and marketing. We ... read more about V Marketing

Trisytle Telemarketing Services

We are Australia’s leading provider of telemarketing services with specific focus on business growth through lead generation, marketing, research campaigns, surveys and appointment making to raise your customer base, increase sales and higher profits.We believe ... read more about Trisytle Telemarketing Services

Local Web Solutions

We don’t only focus on one medium to get your business to where it needs to be, we work dynamically by choosing THE best channel that will work for both you and your business. Our ... read more about Local Web Solutions

The Right Group

We are a leading management consultancy servicing a range of Australian businesses since 1995. We specialise in the following areas: - Brand Strategy - People & Culture Solutions - Marketing & Digital Solutions - Market ... read more about The Right Group

At Easy Leads we love doing the one thing that most people find the hardest – picking up the phone and talking to strangers. Not only do we enjoy what we do, we are great ... read more about Easy Leads

Colmar Brunton Australia

Colmar Brunton is one of Australia’s largest customised market research companies. Home grown, we know more about Australia’s population than anyone else. We help our clients deliver better products, services and communications. Our success is ... read more about Colmar Brunton Australia

BluFire is a digtial marketing agency that is modernising the way business' create sales and reach new leads. At BluFire, we create unique strategies specific to your business so that you can see an explosion ... read more about BluFire

The Creative Collective

The Creative Collective are a full service creative agency specialising in digital marketing (particularly social media), servicing clients around the world. The Creative Collective has physical offices in Newcastle, NSW and Sunshine Coast, QLD, with serviced offices in Melbourne, Sydney, Brisbane and ... read more about The Creative Collective

Best SEO Company Adelaide

At Best SEO Company Adelaide, we specialise in providing comprehensive digital marketing that covers SEO and web design services. We believe in taking a holistic approach, understanding that all these elements work together to form ... read more about Best SEO Company Adelaide

  At Alkhemy, we believe (in fact we know) sales and marketing perform better when they work in harmony. Our technology and people bring them together to give you a holistic view of what’s working ... read more about Alkhemy

Kwasi's aim is to make the internet a better place for people and brands, allowing users to find what they want quicker and easier at all touch points. We are an Adelaide-based digital transformation agency ... read more about Kwasi

A2ZDM is a Leading digital marketing services provider in Australia, working with an aim to deliver the most reliable services to our clients. We help our clients to achieve their marketing goals and objectives by ... read more about A2ZDM

internacious

internacious SEO and digital marketing services are entirely focussed on filling pipeline. Generating revenue from online marketing strategies.  internacious is Gold Coast Australia based. 

LAMPS Media

We are a communications, marketing and media agency that partners exclusively with technoilogy brands to slice through the digital noise and deliver commercial success.  Our global client partners harness our innovative and integreated approach to ... read more about LAMPS Media

Knowmad Digital

Digital Agency For Content Marketing, SEO, Web Design, Social Media

Tortoise & Hare CX Agency

We’re Tortoise & Hare. An industry-leading CX agency with a passion for furthering the craft of customer relationships. We envisage a world where every consumer and business can get the best out of each other. ... read more about Tortoise & Hare CX Agency

Threesides Marketing

Threesides Marketing works with businesses to create results through smart marketing planning, implementation and evaluation. We help you get more customers for your business.

Incrementum Digital

Scale to the next level with Incrementum by elevating your present business model into a value and data-driven company. Our directed insights to improve ROI and to drive value comes from strategized processes that define ... read more about Incrementum Digital

Ooze Studios

We are your full-service digital agency. Our expertise in the fields of design, marketing, business and development allows us to take a multidisciplinary approach to every project, large or small. We utilise perspectives from various ... read more about Ooze Studios

Your growth. Our promise.  Attract and retain customers, generate profit, while enabling continuous expansion with our digital marketing expertise that ensures sustainable, long-term growth for your business. That’s our promise to you.  Our vision is ... read more about Gudu

Boko Digital Solutions

At Boko, our team of passionate experts is dedicated to staying at the forefront of the ever-evolving digital landscape. We continually immerse ourselves in the latest trends and cutting-edge technologies, leveraging this knowledge to craft ... read more about Boko Digital Solutions

xGrowth is a B2B marketing agency specialising in Account-Based Marketing (ABM). ABM is a go-to-market strategy that aligns marketing, sales and customer success to target and expand high-value accounts through personalised campaigns. Our custom-made Account-Based ... read more about xGrowth

Digital Remedy

Digital Remedy is a creative digital agency focused on innovative design, experience and digital marketing. For the past few years, we’ve been working to identify the skills that are found in great designers, developers and ... read more about Digital Remedy

My Content Marketer

Hi! We are a Sydney based marketing company that specialises in organic SEO and strategic marketing. We’ve been helping businesses succeed online since 2017 and would welcome the opportunity to help you outperform the competition. ... read more about My Content Marketer

Synx is an Inbound growth agency, sales focused on pipeline marketing for B2B software, property and technology dependent companies. We are passionate about using people and technology to deliver results. Making digital simple. We focus ... read more about Synx

FI Digital (Digital Synergy Ventures Pty Ltd) is Digital Marketing Company which is based and works out of Melbourne, Australia.Our USP is our agility and dynamic work culture, we belive our trade is fastest changing ... read more about FI Digital

Evolve Marketing

Evolve offers our clients a full range of integrated marketing services including strategic development, research, campaign creation, graphic design, event management through to online development and execution. Our focus is on medium sized business, ready ... read more about Evolve Marketing

At Mada Media, we don’t see clients as mere ‘accounts’ to be won and forgotten; we see real people striving to succeed in a competitive world. Most large agencies will reel out the same old solutions ... read more about Mada Media

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a leading marketing research company

Fiftyfive5 is an independent market research company in Australia, delivering insight-led strategy and consulting. We provide insights to enable our clients to better understand their customers or consumers. Through collaboration with our clients, we’re able to translate those insights into growth-focused strategies and in-market execution

We believe unlocking growth requires:

Clarity on the audiences that matter

Deep understanding of how those audiences behave, and the why behind those behaviours

Identification of the business and brand assets we can leverage to drive change

Unlike a more traditional marketing research company, we work with our clients to define the real questions to be solved. We leverage multi-source data and a deeper understanding of the consumer to create growth paths that land inside organisations.

Since our inception, we have built a reputation for providing actionable insights to businesses both globally and locally.

Our capability is broad, and we work with clients across three primary areas:

identifying growth strategies

including demand frameworks and segmentation, exploration of markets, consumers and cultures

in-market execution

including CVP and positioning, innovation, communication, shopper, channel and retail strategy

performance monitoring

integrated performance monitoring programs in CX, Category, Brand and Comms, Sentiment and Reputation

Our Social & Community division has established Fiftyfive5 as a trusted partner to government, social change organisations and corporates focused on insights that drive social impact

In 2018, we merged with GALKAL to become Australia’s largest independent insight-led strategic consultancy and market research company

As an Australian-based global market research company, our experience spans 50 countries from offices in Australia. New Zealand and Singapore. Our scale and reach enable us to combine our deep knowledge of your category context with our understanding of larger cultural insights – all from our viewpoint as a global market research company.

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Surveys & Reports

research innovations for a brave new world

market & customer research that builds success

social research that matters

community engagement with objectivity & integrity

business-to-business research

The world is changing – we help your organisation make the correct decisions and stay ahead.

market research & social research market research & social research market research & social research market research & social research

Market Research & Customer Research

Government Research

Social Research

Brand Research

Community Consultation

Business-to-Business Research

We ensure that your data and insights are trustworthy and reliable so that decisions can be rapidly implemented with confidence every time.

We define the problem or opportunity and choose the correct combination of primary and secondary data to support a clear and workable solution.

Delivering the best in efficient and effective interpretation and analysis of data, new focus is the service provider of choice for commercial, corporate and government sectors.

We are proud to list our client experience built up over 31 years of strategic research and consulting.

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Insights about  

Cultural Observations

Gender equality benefits all of us.

Premium access to AustraliaNOW

AustraliaNOW

Australianow report summary report august 2023.

We stand for

Changing our world through understanding.

We are a market research agency helping change-makers in business, government and philanthropy make better decisions. Through matching data and technology with real human insight, we can shift behaviours and re-shape our world for the better. Our work gets under the skin of Australians now - and for the next ten years.

No matter the question, the answer is always found in the same place: people.

Context is everything

Technology. Politics. A global pandemic. Nothing happens in isolation, so neither does our research. Explore our unique cultural trends reports AustraliaSCAN and AustraliaNOW.

A constantly curious team

And a pretty outstanding group of senior researchers. We get the best results when clients come on the journey with us. Interesting problems are what get us out of bed in the morning.

All the services you’d expect from a market research agency, and then some. What sets Quantum apart is big picture thinking (and the tools that support it), applied to unique and highly targeted problems. And our people - they are truly excellent at what they do.

• Advertising testing and refinement
• Audience understanding
• Behaviour change
• Brand management
• Brand positioning and strategy
• Campaign tracking and evaluation
• Corporate reputation
• Customer satisfaction
• CX and UX testing
• Economic impact
• Market segmentation
• New product development
• Pricing strategy
• Stakeholder sentiment
• Usage and attitudes
• Advanced analysis
• Choice modelling
• Co-creation
• Community engagement
• Customer journey mapping
• Deliberative research
• Emotion tracking
• Ethnography
• Expert interviews
• Focus groups
• In-depth interviews
• Mystery Shopping
• Online and mobile surveys
• Online forums
• Telephone interviewing

Implementation

• Board and cabinet level debriefs
• Concise and compelling reporting
• Consumer forums
• Infographics
• Insight activation workshops
• Media production
• Online dashboards
• Stakeholder workshops
• Visioning and inception workshops

Subscribe To Our Cultural Trends Newsletter

Let’s go digging together..

Victorian Government – Fire Season Campaign

Arguably Victoria’s most successful social marketing campaign, Quantum has worked with the Victorian Government since Black Saturday to encourage Victorians to stay safe during periods of high fire danger. Research over the last decade has both informed and evaluated the Victorian Fire Season campaigns, in encouraging Victorians to be better prepared against the threat of bushfire and grassfire to minimise injury and loss of life.

Click here to read more about this study .

Development Victoria – Affordable Housing

Housing affordability continues to be an area of concern in Victoria. Development Victoria (DV) has a portfolio of development projects that have the potential to provide ‘affordable’ and ‘diverse’ housing. In this project, Quantum examined community perceptions, needs and priorities to help inform solutions that work for the broader community while delivering on housing needs.

NAB – Agribusiness CVP

Agriculture is one of Australia’s most important sectors. Today, farmers are facing a multitude of changes and pressures and as such they have unique business and banking needs. Quantum explored the needs and pressures of Australian agribusinesses to help inform the development of an updated NAB Agribusiness Customer Value Proposition.

Worksafe – Agriculture Safety Culture Change

The success of any safety initiative is dependent on industry receptiveness. As such, WorkSafe’s overarching ambition was to move to an industry-wide culture that values and prioritises health and safety. Quantum conducted foundational understanding research, informed a campaign strategy, and established a culture change monitor to evaluate how on-farm culture changed over time.

Department of Transport – Transport Attitudes and Behaviours

Understanding attitudes to use of public transport in Victoria shapes how the Department services and communicates with Victorians. Providing a holistic view of transport in Victoria including roads we provide understanding as to how different segments can be nudged to use public or active transport.

Mount Buller – Customer Segmentation

Well established as Victoria’s most popular winter resort, Mount Buller sought to attract a greater share of the highest value snow visitors. Utilising a bespoke segmentation, Quantum derived the size and spend of different snow visitor types, as well as the drivers and levers Mount Buller could use to attract the highest value targets.

Our clients

This year we’ve been purpose partners with leading organisations, businesses, advocates, and not-for-profits.

Creativity needs less data and imitation, more diversity and insights

Remote working: How the pandemic has re-shaped our values and preferences

One organisation’s decision has led a ‘green revolution’ in my life

@quantum-market-research_2

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Our mission

Quantum is an agency filled with people who want to make things better. Better design, better products, better services. We strive to work with like-minded people, using insights to help them win in business and government. Let’s harness the power of qual and quant to create a safer, more prosperous world.

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Top Market Research Companies in Australia

Best australia market research firm rankings.

Uniquesdata

BrainZ Digital

Trajectory Web Design

Velox Consultants

PKG Brand Design

SEO Seagull

Global Vox Populi

Business Mint

Wissen Market Research

Leap Research

Truly deeply

Agora Agency

Need help selecting the right agency for your project.

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Jellie Digital

Grant Thornton

We Discover

Corporality

Agilis Insights LLC

Telemarketing Professionals

Objective Experience

PKF International

TransPerfect

Manning & Co

Iterate Agency

Via Technology

JD Business Consulting Group

McNair yellowSquares

3J Infotech Solutions

Market Litmus

Stavridis Group

Corner Marketing

Baker Tilly

PureLocal Marketing Agency

Web Profit Maximiser

Logica Infotech

D&M Research

Adept Research

eSoft Technologies

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Top Market Research Companies by City in Australia:

• Market Research Companies in Sydney

Market Research and Strategy Agency

Improve your business with expert research from qualified consultants . Discover a smarter way to run your business and take tactical risks by working with a leading market research company . Contact Ruby Cha Cha today to learn more about how we can help.

Ruby Cha Cha is an award-winning Sydney market research and insights agency with a reputation for strategy and service. We are not just a research agency. We are a strategic partner who can help you re-frame problems and spark solutions to the most challenging business questions.

With a strong reputation for both strategy and service, our team of industry experts offer valuable expertise that goes beyond gathering and analysing data. We understand that challenges in the business world often require a fresh perspective and a deep understanding of market dynamics. We assist clients in navigating these challenges by providing strategic insights and actionable recommendations.

As a market research agency with a reputation for bringing real, effective strategy and insights to the table, Ruby Cha Cha can move you past a pain point to new growth and a better long-term direction. Our services offer various types of market research to help you move forward in the right direction. We also have researchers in Sydney, Melbourne, Brisbane and New Zealand, so we can cover Australia and New Zealand with on the ground experience.

Our approach is rooted in a deep understanding of market research methodologies, ensuring our insights are relevant and reliable. We employ a combination of qualitative and quantitative research techniques to gather comprehensive data, which they then analyse and interpret to extract meaningful insights. 

We also welcome feedback and highly encourage collaboration from all our clients. By fostering open and collaborative partnerships, we become more than just an external agency but an integral part of our client’s teams, working together towards mutual success. Learn more about the four pillars that make up our market research services. 

Qualitative Research

Want to understand what really makes your customers tick? By engaging in meaningful dialogues with consumers, businesses can gain valuable insights into the underlying motivations, desires and experiences that influence their behaviour.We facilitate conversations (online or in person) to help understand the emotional connection that drives consumer behaviour; the “Why” and “How” rather than passive data points of ‘what’, ‘when’ or ‘how much.’ Discover real insights from real customers to drive strategy.

Quantitative Research

Survey data to provide decision-making information for businesses on your audience’s attitudes, needs and user preferences. We can then use this data to uncover patterns, trends and correlations, providing valuable insights into consumer attitudes and preferences. Harness the power of data analytics and use evidence to guide your operations.

Alongside research, we offer workshop facilitation (online and in person), assistance with concept writing and client training. Our professional facilitators guide interactive sessions that promote collaboration, creativity and problem-solving. These workshops provide a platform for stakeholders to exchange ideas and collectively contribute to the strategic planning process. Our offers help you to roadmap your campaign to develop a clear understanding of data and results while providing cultural and contextual explanations. Experience the difference of our excellent customer service and innovative end-to-end deliverables.

Consultancy

A bespoke innovation and ideation service to help you generate your innovation pipeline and take it to market. Take advantage of our market research agency expertise in a competitive and complex landscape.

Free content

Ready to learn what our market research agency in Sydney can do for your business? Discover the five questions you need to ask when commissioning market research and download our exclusive content now.

Our Case Studies

We work with various businesses in numerous industries, helping them transform their current offering and stay relevant for customers in an increasingly crowded and cutthroat market. As a truly bespoke market research agency in Sydney, our projects help redefine what is important to consumers and marketers, bringing together brands, businesses and people to create opportunities and solve problems. Take a look at some of our projects and see for yourself the insights that a full-service market research agency can do for you.

Harness the power of market research in Sydney

Whether you’re launching a new product or service, tackling a business challenge, or negotiating a new growth phase, you need a market research agency in Sydney to give you market-informed solutions and valuable, practical insights. We also have satellites in Melbourne, Brisbane and Auckland to help with all your local needs.

At Ruby Cha Cha, we’ll take a personalised approach to understanding your brand, its challenges, and the best way to harness practical insights that will change the way you do business for the better. Ready for your ah-ha moment? Talk to us today about what our services can do for you.

Testimonials

The team at Ruby Cha Cha were professional and efficient. Their advice on the methodology of the project added great value and I really appreciated their expertise. Great insights and valuable information that’s really helping to guide our next steps; I’d be delighted to work with them again! Thank you!

I have been working with the awesome Ruby Cha Cha team for the past 7-8 years now. Ellen & the Ruby team are fantastic to collaborate with, always willing to partner to solve business challenges. The in-office Customer forums they’ve run for us at Uber are shattering one-way mirrors with our customers and driving quicker decision making and employee engagement – highly recommend!

Ruby Cha Cha is an engaging and experienced team that worked closely with us to define our market research goal and work out the best way to go about achieving it within our timings and budget. Their quantitative work on our NPD concepts exceeded our expectations and has been very beneficial in developing our future brand plans. We will definitely be using Ruby Cha Cha again.

From a design company’s perspective, Ruby Cha Cha’s report is a refreshingly clear and ‘visual’ document. Over the years I’ve seen lots of good research reports that are strong on intellectual rigour and insights but short on the sort of reference to help everyone share the same interpretation of the results. The visual approach in this report is a great benchmark setting and team alignment way to present the results. And speaking from a design perspective, makes interpreting how the results might influence the way the brand looks, feels and behaves, much easier.

Professionalism, Quality, Responsiveness, Value. Had a fantastic experience conducting focus groups with Ruby Cha Cha. They worked quickly and efficiently to recruit participants on our short timeline. Ellen was an A+ moderator for our groups and ensured quality participation from all. Will absolutely work with them again!

Ruby Cha Cha has enabled us to reach and inform residents who rarely have a voice in decision making … Ruby has explored the challenges posed by rapid growth and constrained budgets and the implications that these realties ultimately have on the customer experience. The Community Stakeholder work was instrumental in better decision making for the council. Their ability to connect with audiences from residents, through to businesses, senior stakeholders and the Councillors was extraordinary.

The Ruby team worked in partnership with the mycar marketing and leadership team to undertake a large qualitative and quantitative segmentation and customer satisfaction study in the middle of the pandemic, which played an integral role in the relaunch of the mycar brand and its overall strategic direction. Ruby Cha Cha were able to pivot quickly, think creatively and apply skill and clever thinking to ensure mycar got the strategic insights that would drive effective decision making. We now view the segmentation as a living, breathing document referred to everyday at mycar.

Excellent, thoughtful and well-presented insight from this boutique, Sydney research agency. Extensive experience of consumers and categories. An engaging, accessible and super-smart team. Highly recommended.

Ruby Cha Cha conducted research with our members in order to help us develop strategic solutions to drive our union into the future. The team used innovative techniques to help us truly understand our members and the way they view their profession and our organisation. Ruby Cha Cha’s research identified some important opportunities for us to improve our positioning and we are now taking some important and informed next steps to ensure we are well placed to continue to represent our members well into the future.

It has been a pleasure to work with Ruby Cha Cha on this consumer co creation market research project. We had a great deal we wanted to delve into with our research including brand, customer and category and Ruby Cha Cha were instrumental in guiding that process and adjusting to our needs, to ensure we got the best insights from both the qualitative and quantitative research. We have received some valuable insights through the project that will not only guide our brand moving forward but also allow us to implement improvements across the business that will ensure we uphold the great customer experience we pride ourselves on at Oz Lotteries.

Ellen Baron and the Ruby Cha Cha team have worked with me and my team to redefine and reposition the WIMR brand. I have thoroughly enjoyed working with Ellen – her approach is highly professional, engaging, intelligent and collaborative. As a marketing professional and having operated my own consultancy, at the outset I wanted to be sure that the rigour and strategic approach to the project would be exemplary, and would deliver great results. Ellen has gone above and beyond in working with us, navigating a complex organisation and diverse stakeholders. Ellen is focussed, pragmatic, highly experienced and she brings a sense of humour and fresh, dynamic perspective. Ellen is passionate about her work – she truly invests and cares about her work and her clients. I am delighted with the strategic outcomes, and I know we will continue to collaborate on projects into the future. Thank you Ellen for your considered, strategic and insightful approach.

The Ruby Cha Cha qualitative research debrief was very well received by the Corporate Segment Committee this morning – 10 Trans-Tasman Corporate shakers and movers. There were insightful questions and comments, and engagement was strong with people coming forward to get closer at the innovative research. One said it was “excellent”, and another said, “this analysis is complete, it’s time for action!” Thanks again for the stress-free research experience and high-quality work.

The Art Of Storytelling In Qualitative Marketing Research

Every business involved in their marketing understands the value of persuasive storytelling. It’s a powerful tool that qualitative market research services use to delve deep

Navigating Industry Challenges: Insights From Leading B2B Market Research Firms

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Leveraging Data Analytics In Market Research Consulting For Actionable Insights

In today’s data-driven economy, market research consulting firms are increasingly turning to sophisticated data analytics to transform vast amounts of raw data into actionable insights

Ruby Cha Cha is an award winning, market research and insights agency with a reputation for strategy and service. We are not just a research agency. We are a strategic partner who can help you re-frame problems and spark solutions to the most challenging business questions.

As a market research agency in Australia, we have a reputation for innovative solutions and excellence in customer service and deliverables that helps clients build a market-informed business that is crucial in safeguarding your business’ future against constant change, increasing complexity and market turbulence.

We believe that market research should be practical, useful and change the way you think or feel about your customer.  We offer you the ability to see your customers, feel their needs with solid qualitative research, aha moments and robust numbers you can use for solid decision business making.

We offer a range of market research and consulting services to help you connect with your customers and remain relevant.  Research methods span the qualitative types: focus groups, ethnography or in-depth interviews and online communities; and the quantitative methods: predominantly surveys and data analytics.

There are some basic types of market research available:

• Data analytics
• In-depth interviews,
• Focus groups,
• Customer observation or ethnography, Cx (customer experience) and Ux (user experience)

We have a full menu of market research and planning offers.

Please choose the area you are interested in below or contact us and we will help you pick methodology and bundle the services you need.

• Qualitative research: focus groups, exploratory qualitative research using in-depth interviews or online communities, for customer journey mapping, consumer co creation, brand positioning and so much more.
• Quantitative research studies: brand health and tracking; market sizing, U&A studies, segmentation design, concept testing or pricing studies.
• Consultancy: concept writing; research training; data insights distillation (e.g., ABS data) and stakeholder relationship management
• Innovation: ideation workshops; brand development workshop, product development roadmaps

Six excellent reasons to choose Ruby Cha Cha for your market research needs:

• We are an independent, Aussie grown, boutique agency founded in 2008.
• We have an outstanding reputation for quality research, strategy, and consulting.
• We cover Australia and New Zealand, with global reach and multi country studies.
• You get a team of senior consultants running your projects who put the client needs first.
• We provide you with actionable outcomes you can use immediately.
• We offer innovative and flexible design approaches that fit a variety of needs

To get started we offer a free consultation to help you work out your market research needs.  We ca then provide you with a free-market research briefing tool available to help you plan your research needs, audience, and budget.

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Top 50 Market Research Companies in Melbourne

• Market Research

The Best of July 2024

Looking for a top market research company in melbourne.

Before you proceed with developing and marketing a new product or service, you need to make sure there is a viable market for success. The right market research company can help you with this process.  Read more +

To assist you in your search for a partner, we’ve compiled this list of the top market research agencies in Melbourne. Browse descriptions, feedback, and awards to find which can best suit your company’s needs.

List of the Best Melbourne Market Research Agencies

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Would Recommend

• Min. Project Size "> $25,000+
• Company Size "> 10 - 49 employees
• Location "> San Francisco, CA

Antedote is a strategic innovation and insight consultancy in San Francisco and London, United Kingdom. Founded in 2014, they have about 8 employees that serve enterprise and midmarket clients in a wide variety of industries. Services include business consulting and market research.

• Consumer products & services " >
• Financial services " >
• Medical " >
• Information technology " >

Truly Deeply

• Min. Project Size "> $10,000+
• Company Size "> 2 - 9 employees
• Location "> South Melbourne, Australia

Truly Deeply, a branding agency, was established in 1990. Based in South Melbourne, Australia, their small team specializes in branding, digital strategy, and web design.

• Arts, entertainment & music " >
• Business services " >
• Education " >
• Government " >
• Hospitality & leisure " >
• Non-profit " >

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Tell us about your project, and we'll match you with vetted companies that meet your requirements.

• Location "> Melbourne, Australia

Storyfolk is a branding and graphic design studio based in Collingwood, Australia. The studio, founded in 2019, has a team of less than ten that provides branding, graphic design, and web design services to small and larger-sized companies in various industries.

• Mental Health First Aid Australia
• Energy & natural resources " >

Tiny CX Freeform

• Location "> Docklands, Australia

Tiny CX Freeform, a market research company, was founded in 2015. Their small team is headquartered in Docklands, Australia and offers market research and marketing strategy.

• Telecommunications " >
• Utilities " >

Adept Research

• Location "> Kew, Australia

Adept Research is a marketing agency founded in 1999 in Kew, Australia. With fewer than 10 members, they provide market research and marketing strategy solutions for small and mid-market firms in industries such as consumer products, advertising, and education.

• Advertising & marketing " >
• Manufacturing " >

We Discover

Not yet reviewed.

• Location "> Richmond, Australia
• Real estate " >
• Supply Chain, Logistics, and Transport " >

Pro Digital Marketing

• Min. Project Size "> $1,000+
• Location "> Knoxfield, Australia

Pro Digital Marketing, a SEO company, is based in Knoxfield, Australia. The agency offers search engine optimization, social media marketing, pay per click, and market research and has a small team.The agency was launched in 2020.

Bastion Insights

• Location "> Cremorne, Australia

Brand Health Pty Ltd

• Min. Project Size "> $5,000+
• Location "> West Melbourne, Australia

Lead Express

• Location "> Scoresby, Australia

Established in 2014, Lead Express is an answering service company. They are based in Scoresby, Australia and have a small team. Their services include voice services, email marketing, market research, pay per click, and more.

• Min. Project Size "> Undisclosed
• Location "> Abbotsford, Australia
• Automotive " >

Strikeforce AMC Pty Ltd.

• Company Size "> 250 - 999 employees
• Location "> Mount Waverley, Australia
• Food & Beverage " >
• Location "> Collingwood, Australia

Lirata is a Collingwood, Australia-based business consulting company. The small agency was launched in 2010. Their team offers business consulting, market research, and corporate training.

Greenroom Digital

Communicado.

• Company Size "> 50 - 249 employees
• Location "> Prahran, Australia

Calcul8ors Pty Ltd

• Location "> Mulgrave, Australia

Crowd Culture

• Location "> Noble Park, Australia

DWS Limited

Versa agency, the konector, your creative agency.

• Location "> Brunswick, Australia
• Location "> Coburg, Australia

TecOpti (Pty) Ltd.

• Location "> Chelsea Heights, Australia

Online Sharks | PPC Agency Melbourne

Medium marketing.

• Location "> St Kilda, Australia
• eCommerce " >

Manga Solutions

• Location "> Ravenhall, Australia

Get connected with the right company for you

We'll do the work for you – finding and connecting you with service providers that meet your exact requirements.

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Market Research in Australia

Australia boasts a stable and prosperous economy characterized by innovation and a strong consumer base – and with market research in Australia, companies, entrepreneurs, and investors can unlock a treasure trove of insights and data, shedding light on the preferences, behaviors, and expectations of consumers in this dynamic market.

Australia comprises its mainland and many smaller islands.

It is the largest country in Oceania. Its capital is Canberra, and its largest city is Sydney. Australia has a population of about 26 million people. It is an urbanized country, ranking high in quality of life, education, and health.

Australia is on many people’s bucket list of places to travel. It has gorgeous coastlines and beautiful terrains. It also has world-renowned landmarks such as the Sydney Opera House. The “Land Down Under” as many people refer to it, has a temperate climate. You will experience varied fluctuations based on your location. The southern parts of Australia have a colder climate than the north. That part of the country has mild summers and occasional rainy winters. Tropical-type weather is typical in the northern area. That region has humid summers and dry winters. 

Importance of Market Research in Australia

Navigating the prosperous yet competitive landscape of Australia demands a deep understanding of its market mechanics because Australians possess a unique set of preferences and expectations – and market research in Australia facilitates an understanding of consumer behavior, trends, and demands, serving as the foundation for developing products and strategies that resonate with the local audience.

In any case, these are some of the most important benefits businesses can get by conducting market research in Australia:

• Trend Identification and Analysis: Australia’s market trends are dynamic and multifaceted. Market research allows businesses to identify and analyze these trends, facilitating the development of products and services that are in line with current and future market demands. 

• Enhanced Brand Positioning: Understanding the competitive landscape is vital for effective brand positioning. Market research provides insights into competitor strategies and consumer preferences, enabling businesses to position their brands in a way that resonates with the target audience while differentiating from competitors.

• Increased Customer Satisfaction: By understanding customer needs and expectations, businesses can enhance their offerings, leading to increased customer satisfaction and loyalty. 

What Are the Main Tourist Attractions and Cities? 

For businesses operating in the tourism, hospitality, or travel sectors, market research in Australia offers a window into the country’s premier destinations that continually attract global tourists:

• Great Barrier Reef: As one of the Seven Natural Wonders of the World, the Great Barrier Reef attracts millions of visitors annually. 

• Sydney: Home to iconic landmarks like the Sydney Opera House and Harbour Bridge, Sydney is a magnet for international and domestic tourists alike. Market research in Australia based on Sydney tourism can help businesses understand the dynamics of urban tourism and the demand for various hospitality and travel services.

• Melbourne: Known for its vibrant arts scene, cultural festivals, and sporting events, Melbourne is a prime destination. Engaging in market research offers valuable data on cultural tourism and the potential for event sponsorships and partnerships.

• Gold Coast: Famous for its beautiful beaches and thrilling theme parks, Gold Coast attracts a diverse range of tourists. Market research in this city assists businesses in tapping into the leisure and adventure tourism markets, understanding visitor demographics, and crafting tailored offerings.

Key Industries in the Australian Market

A deep dive through market research unveils key industries driving the nation’s economy, each presenting unique opportunities and challenges for businesses:

• Mining and Resources: Australia is rich in minerals and resources, with companies like BHP Group and Rio Tinto playing pivotal roles in the global mining sector. Conducting market research in Australia within this industry offers insights into the demand for various minerals, investment opportunities, and the overall health of the sector.

• Financial Services: With major firms like Commonwealth Bank, Westpac, and ANZ, Australia’s financial services sector is robust and innovative. In-depth market research helps businesses understand consumer financial behavior, emerging fintech trends, and the competitive landscape in this sector.

• Education and Training: With renowned institutions like the University of Sydney and Australian National University, the education sector is a significant contributor to the economy. A market study can provide insights into student demographics, course preferences, and international collaborations.

• Agriculture: With leading firms like GrainCorp and Elders, agriculture remains a fundamental industry. Engaging in market research in Australia provides vital insights into crop yields, livestock farming trends, and the demand for various agricultural products domestically and internationally.

• Tourism: With attractions like the Great Barrier Reef and Sydney Opera House, tourism is a significant industry Therefore, having comprehensive insights allows businesses to understand traveler behaviors, popular destinations, and potential areas for investment in hospitality and travel services.

Opportunities in Australia

The country’s location in the Asia Pacific provides new investors with diverse opportunities. The Australian market enables you to build or grow your business. 

Australia has vast land space and abundant natural resources. These factors have enabled mining to be the founding ground of Australia’s economy. Some of its resources include iron, bauxite, copper, gold, uranium, and silver. This list is not exhaustive. 

Manufacturing

Manufacturing also plays a significant role in Australia’s booming economy. Australia has more airplanes per head than any other country. Thus, it’s no surprise that GE Aviation and Boeing head up the manufacturing industry. Australia is one of the top manufacturing countries in the world. It also produces clothing, textiles, and footwear. Food and beverage manufacturing is a significant contributor to the economy, and the country exports dairy and meat products, sugar, and confectionery. It also processes seafood.

The Commonwealth has ranked the healthcare system as the second-best in the world. Australia has an advanced system. It is suitable for not only medical investigations but clinical trials as well. The health infrastructure is top-notch, and it’s a considerable contributor to its GDP. 

Finance Industry

Australia is one of the most stable countries in the world of finance. Its dominant banks are all known to be part of the circle of the safest banks in the world. It enjoys access to funding and the ability to do business worldwide with safety and ease. These factors ensure the continuity of the finance sector as a critical economic driver.

The land of kangaroos is an envied travel destination because Australia’s scenic beauty attracts many visitors to its vast territories. Most visitors come from Japan, the UK, the US, and China. It offers exquisite dining experiences and incredible flora and fauna. The magical aura ensures that it continues to be on the top of the list for travel destinations.

IT and Technology

Australia is a rising leader in terms of IT and Technology innovation.  We often conduct IT Decision Maker Market Research with CTOs, CIOs, CSOs and IT Procurement Directors across Australia.

Challenges for Businesses

While Australia offers a plethora of opportunities for investment, conducting effective market research in Australia also comes with its set of challenges that businesses must navigate to succeed in this mature market. These are some of the most important challenges to overcome:

• Vast Geographical Diversity: Australia’s vast landmass and diverse geographical regions mean that consumer behaviors, preferences, and market dynamics can vary significantly from one region to another. Market research must account for these regional differences to provide accurate insights.

• Competitive Market: Australia’s business environment is highly competitive, with both local and international players. This intensifies the challenge of standing out in the market. 

• High Operational Costs: Australia is known for its high operational costs, including labor and real estate. Market research in Australia should include insights into cost structures and efficiency strategies.

• Cultural Sensitivity: Businesses must be culturally sensitive when marketing and operating in Australia, given its diverse population. 

• Data Privacy: Data privacy regulations are stringent in Australia. Market research should be conducted with a strong focus on data protection to ensure compliance.

• Market Saturation: In some sectors, the market may be saturated, making it challenging for new entrants to gain a foothold. For this reason, researchers must identify niche markets or innovative approaches to overcome saturation.

Doing business in Australia

Australia has a healthy, educated, and motivated workforce. Getting a business up and running can be as simple as 1-2-3.  Some of the benefits of doing business in Australia are as follows:

• Costs sustained in development, and research initiatives can attract a tax offset of 43.5%
• Duty-free concessions for some imports of raw materials. These concessions apply only to Australian business 
• Entrepreneurs can apply for grants to assist their business to grow. These injections of capital enable them to compete in new or innovative markets 
• Foreign investors can enjoy tax credits and discounts for companies. Investors who fund research and development projects in Australia can also access these benefits

About Market Research in Australia

Market research gives businesses an idea of how customers will respond to a new product. It also shows them potential issues that may affect business decisions. SIS offers Quantitative, Qualitative, and Strategy Research. We help ensure that you make the best possible business decisions. Thus, we help you to improve efficiency, profitability, and market share. 

Expand globally with confidence. Contact SIS International today!

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Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry. With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Locally, we have had a presence in Australia since 1999 and specialise in researching Advertising, Loyalty, Marketing, MediaCT, Public Affairs and Social Research, Qualitative Research, Operations (survey management and data collection) and The Ipsos Mind and Mood Report (social trends).

We are one of the world’s leading survey-based marketing research firms. Founded and run by market research professionals, Ipsos can help you interpret, simulate, and anticipate the needs and reactions of consumers, customers and citizens – locally, nationally and around the world

We go beyond the numbers to identify a course of action that will lead to stronger in-market results. We always challenge, provoke and stimulate your thinking.

Locations and contact

• VIC Contact person: Phone: 0399460888 Email: [email protected] B1, L2 658 Church St Richmond VIC 3121
• WA Contact person: Phone: 0893215415 Email: [email protected] G, 338 Barker Rd Subiaco WA 6008
• NSW Contact person: Simon Wake Phone: 0299005100 Email: [email protected] L14, 168 Walker St North Sydney NSW 2060
• QLD Contact person: Phone: 0730167600 Email: [email protected] SE3a, 80 Stamford Rd Indooroopilly QLD 4068

Is this information incorrect, or incomplete? Send us a message to help us keep this website up to date.

What Are the Largest Market Research Companies in Australia? Here’s Our List

You want to start a business or, perhaps, expand your existing one into new markets. Maybe you want to launch a countrywide sales campaign to attract new customers and reignite old flames.

But, before you do, there are a couple of things you need to consider like – What is your decision based on? Do you have solid data to back it up? What are your competitors doing? Has the same strategy worked for them?

Is this the right time to do it? Who’s your target audience, and, where are they? What is the best way to reach them? How much capital would you need? What’s the ROI? Is it worth it?

Where’s the best source funding? What is the average lifespan of the businesses in your sector? What are the odds of crashing and burning? What mistakes have others made that you should be wary of?

Any decision you make for your business needs to be based on cold hard facts – nothing less. With that being said, here’s our list of the largest market research companies in Australia that can help you get the information you seek.

Top Market Research Companies for Australian Businesses

Here’s a comprehensive list of the top 12 market research companies you can use to gain valuable insight into your business’ sector.

Dun & Bradstreet, or D&B as it is popularly called, is one of Australia’s largest market research companies. It has been in operation since 1887 and holds valuable information on more than three million businesses. You’ll find free market research reports on the official website, which you can leverage to propel your company forward.

2. Deloitte

Deloitte is well known for its audit, financial advisory, consulting, tax, and risk management services across Australia. Their vast customer base allows them to collect a ton of data and information across a wide range of industries. The company website has loads of market research reports and media releases, several of which you can download for free.

3. Ernst & Young

Just like Deloitte, Ernst & Young also provides audit, advisory, consulting, tax, risk management, and market research services. The company has a comprehensive market research repository on its website that you can access to get information relevant to your business.

4. IBIS World

IBIS World has a dedicated team of analysts in Australia whose sole mission is to scour market analysis, demographic, and economic data, to compile meticulously researched business information across dozens of industries. You can access these comprehensive reports through a subscription service on its site.

5. Roy Morgan Research

This is arguably Australia’s oldest market research company. Having been founded in 1941, it was initially focused on corporate image, public opinion, and media assessment services. It has since evolved and deals with all aspects of market research using data collection techniques like phone, personal, and self-administered interviews.

6. BIS Shrapnel

BIS Shrapnel is one of Australia’s leading market research companies. It prides itself on helping businesses to better understand the industries they operate in. The company provides detailed market data through thoroughly researched market forecasts that are as accurate as they are reliable.

So, whether you deal primarily in the commercial property market, building and construction sector, or even retail, the company has the detailed reports you need to move your company to the next level.

7. The Australia Bureau of Statistics

The ABS is the country’s national statistical agency. It researches people, industries, the economy, the energy sector, and the environment. It allows individuals and businesses alike to access all the statistics about Australia, at no charge via the website. It is the most comprehensive market research database you’ll come across.

8. Research Now SSI

Research Now SSI has set itself apart as a global leader in providing digital data insights. The company has worked with more than 5,800 clients spread across several industries, including corporate, healthcare, media, consulting, and retail, to provide market research data for better insights and decision-making.

9. KPMG Acuity

The Acuity Research & Insights Business was one of Australia’s top boutique market insight firms. KPMG acquired the firm in June 2017, and now offers a full range of marketing research and insights services.

The company’s specialty lies in community behaviours, attitudes, and understanding; employee engagement; corporate communications and strategy; and, customer experience, satisfaction, and advocacy. Its website has several market research reports that you can download and analyze.

10. Inkwood Research

Inkwood’s specialty lies in developing customized and syndicated reports based on in-depth market intelligence studies. This ensures that businesses stay up-to-date with the latest information that’s applicable across a wide range of industries.

These include the healthcare, technology, automotive, materials, and chemicals sectors. The company periodically updates its data to ensure that you get relevant insight into the industry you operate in.

11. Adept Research

Adept Research sets itself apart from the competition through its commitment to deliver actionable market research insights to its customers. The research firm has been in existence for a little over two decades and works with medium and large scale enterprises that operate across a wide range of industries.

Adept’s specialty lies in market research for the small business, consumer, and non-profit sectors.

12. Tourism Research Australia

TRA is an agency under the government’s Department of Resources, Energy, and Tourism (RET). It provides research, analysis, and statistics to promote policy development and marketing for Australia’s tourism industry.

If your business is in this sector, you’ll find invaluable marketing insights in the publications section of the TRA website.

Edge-Out the Competition

The important thing to remember is that market research isn’t something reserved for startups or companies that want to venture into new markets. It’s an ongoing process that you’ll always need to engage in. That’s how you’ll gain an edge over your competitors.

Use the insights you gain to inform any strategic decision you make for your business. The market research companies detailed in this guide are a great place to start.

If you need extra cash to grow your business, use our online tool to connect you with 70+ non-bank lenders and receive instant unsecured business loans online.

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To find the right people to match highly segmented specs requires investment in a large consumer panel. And our connections reach out to many more communities as needed.

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Table of Contents

About this industry, industry definition, what's included in this industry, industry code, related industries, domestic industries, competitors, complementors, international industries, performance, key takeaways, revenue highlights, employment highlights, business highlights, profit highlights, current performance.

What's driving current industry performance in the Market Research and Statistical Services in Australia industry?

What's driving the Market Research and Statistical Services in Australia industry outlook?

What influences volatility in the Market Research and Statistical Services in Australia industry?

• Industry Volatility vs. Revenue Growth Matrix

What determines the industry life cycle stage in the Market Research and Statistical Services in Australia industry?

• Industry Life Cycle Matrix

Products and Markets

Products and services.

• Products and Services Segmentation

How are the Market Research and Statistical Services in Australia industry's products and services performing?

What are innovations in the Market Research and Statistical Services in Australia industry's products and services?

Major Markets

• Major Market Segmentation

What influences demand in the Market Research and Statistical Services in Australia industry?

International Trade

• Industry Concentration of Imports by Country
• Industry Concentration of Exports by Country
• Industry Trade Balance by Country

What are the import trends in the Market Research and Statistical Services in Australia industry?

What are the export trends in the Market Research and Statistical Services in Australia industry?

Geographic Breakdown

Business locations.

• Share of Total Industry Establishments by Region ( )

Data Tables

• Number of Establishments by Region ( )
• Share of Establishments vs. Population of Each Region

What regions are businesses in the Market Research and Statistical Services in Australia industry located?

Competitive Forces

Concentration.

• Combined Market Share of the Four Largest Companies in This Industry ( )
• Share of Total Enterprises by Employment Size

What impacts market share in the Market Research and Statistical Services in Australia industry?

Barriers to Entry

What challenges do potential entrants in the Market Research and Statistical Services in Australia industry?

Substitutes

What are substitutes in the Market Research and Statistical Services in Australia industry?

Buyer and Supplier Power

• Upstream Buyers and Downstream Suppliers in the Market Research and Statistical Services in Australia industry

What power do buyers and suppliers have over the Market Research and Statistical Services industry in Australia?

Market Share

Top companies by market share:

• Market share
• Profit Margin

Company Snapshots

Company details, summary, charts and analysis available for

Company Details

• Total revenue
• Total operating income
• Total employees
• Industry market share

Company Summary

• Description
• Brands and trading names
• Other industries

What's influencing the company's performance?

External Environment

External drivers.

What demographic and macroeconomic factors impact the Market Research and Statistical Services in Australia industry?

Regulation and Policy

What regulations impact the Market Research and Statistical Services in Australia industry?

What assistance is available to the Market Research and Statistical Services in Australia industry?

Financial Benchmarks

Cost structure.

• Share of Economy vs. Investment Matrix
• Depreciation

What trends impact cost in the Market Research and Statistical Services in Australia industry?

Financial Ratios

• 3-4 Industry Multiples (2018-2023)
• 15-20 Income Statement Line Items (2018-2023)
• 20-30 Balance Sheet Line Items (2018-2023)
• 7-10 Liquidity Ratios (2018-2023)
• 1-5 Coverage Ratios (2018-2023)
• 3-4 Leverage Ratios (2018-2023)
• 3-5 Operating Ratios (2018-2023)
• 5 Cash Flow and Debt Service Ratios (2018-2023)
• 1 Tax Structure Ratio (2018-2023)

Data tables

• IVA/Revenue ( )
• Imports/Demand ( )
• Exports/Revenue ( )
• Revenue per Employee ( )
• Wages/Revenue ( )
• Employees per Establishment ( )
• Average Wage ( )

Key Statistics

Industry data.

Including values and annual change:

• Revenue ( )
• Establishments ( )
• Enterprises ( )
• Employment ( )
• Exports ( )
• Imports ( )

Frequently Asked Questions

What is the market size of the market research and statistical services industry in australia.

The market size of the Market Research and Statistical Services industry in Australia is measured at in .

How fast is the Market Research and Statistical Services in Australia market projected to grow in the future?

Over the next five years, the Market Research and Statistical Services in Australia market is expected to . See purchase options to view the full report and get access to IBISWorld's forecast for the Market Research and Statistical Services in Australia from up to .

What factors are influencing the Market Research and Statistical Services industry in Australia market trends?

Key drivers of the Market Research and Statistical Services in Australia market include .

What are the main product lines for the Market Research and Statistical Services in Australia market?

The Market Research and Statistical Services in Australia market offers products and services including .

Which companies are the largest players in the Market Research and Statistical Services industry in Australia?

Top companies in the Market Research and Statistical Services industry in Australia, based on the revenue generated within the industry, includes .

How many people are employed in the Market Research and Statistical Services industry in Australia?

The Market Research and Statistical Services industry in Australia has employees in Australia in .

How concentrated is the Market Research and Statistical Services market in Australia?

Market share concentration is for the Market Research and Statistical Services industry in Australia, with the top four companies generating of market revenue in Australia in . The level of competition is overall, but is highest among smaller industry players.

Methodology

Where does ibisworld source its data.

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.

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Focus People

We're Focused on People

Operating across Australia, we recruit research participants of all ages and backgrounds for market research companies, marketing departments, advertising agencies and government departments.

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Focus People has close to two decades of experience in the field of market research recruitment.

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Testimonials

Focus People have become trusted partners for our qualitative recruitment needs. They have a great, can-do attitude, and are don’t shy away from tricky recruits. The team is attentive and a pleasure to work with.

Amy Williams

We’ve been using Focus People over the last year for recruitment and they are now a go to for Essence Communications. They are always responsive and deliver within short timeframes, making our jobs easier. Would highly recommend for qual recruitment jobs.

Hi Sarah, Just a quick note to say well done on recruiting a great first group. The client noted how fantastic the range of respondents were in terms of occupation, ethnicity and where they lived. Thank you so much!!

Elisabeth Trott

Elisabeth trott research.

All the participants attended and they put in a lot of effort. Great candidates.

Natalie Fisher

Great – thanks so much! And again, great work Vanessa in sourcing high quality people to partake. And helping us get this done quickly. Please thank all the respondents (if you can), their feedback was excellent, honest and well-considered. They really took it seriously and read the questions properly. It will certainly be heard by the right people and serve to inform how this important campaign comes to life. We will get the invoice through to accounts straight away

Katherine Mcculloch

Thank you so much for all your support throughout this time. Really appreciate arranging these groups in a short period of time.

Just want to thank everyone for a fantastic project. The groups went great and the client is very happy!

@Vanessa Ernst – thanks for your hard work and the great and articulate respondents!

Dianne Kamin

National research group.

All 9 interviewees has been great; very much on spec and really participative. Thanks so much for your hard work in sourcing the candidates and coordination of all the different parts. Truly appreciate it.

Anita Philipose

Hi Kate, Sarah, Megan, Just a quick note to thank you very much for all your help on the dishwasher project and particularly with the participants in the online focus groups. The four groups ran over the weekend and the participants in each were articulate, to specification and were most helpful. I was delighted with their engagement and willingness to talk (with interest and mental involvement) for two hours about dishwashers and dishwashing. Thank you and the recruiters for all your help in getting this project so effectively completed! We still have to hear from the client what they want done about Holly and her non-attendance – whether a replacement interview or something else, and I’ll you know when I hear from them (probably later today), but all the rest was a dream! Thank you all very much! ?

Philip Derham

Derham insights research.

I also wanted to say thank you for doing a fantastic job recruiting interesting and diverse participants – all gave us a slightly different perspective to what we’ve heard so far so.

Sarah McColl

Thanks for your fast response with recruitment. We had full attendance and all 5 participants attended. All 5 were to-brief, arrived on time, and were top quality. We achieved what we needed from the research which was a great success.

I have really enjoyed and appreciated working with you. I know this was a difficult project but you really went out of your way to be innovative and patient with the process and to stick with it until we got there. I look forward to working together again and have already started recommending you.

Christina Branagan

Beam research and marketing.

All went well with both these last night. I had nine in the women’s group and 10 in the males’. They were all on spec and it was a good spread of ages, back grounds and across the electorate.

Sue Loukomitis

Qudos research.

Yes – all went really well. Everyone turned up and my colleague Laura thought there was a really good spread across participants. So thanks again to you and the team.

Carolyn Loton

Thank you and the team again for all your hard work on this. Last night we had two full groups that all turned up on time and were very chatty. We had clients viewing both groups, and it was really nice for us to be able to deliver everything as intended. Thanks again and hopefully the following groups go as well as the first! Please pass along my and Maddie’s thanks to anyone who is working on this project so far.

House of Brand

Group went really well Sarah. Well recruited.

Julie Dang & Associates

I just wanted to drop you a quick note to let you know we’ve now finished all 6 interviews – all the respondents turned up on time, and were open, articulate and chatty. So, thanks, all went well on the day ?

Cassie Pile

Kadence international.

A big thank you to you and your team for organising everything on such short notice, especially with the changes. You should know that the reason I choose Focus People for recruitment over other companies is because you’re great at helping with this on short turnaround timeframes, and also because you help write the screener. I’ve been working on several projects simultaneously so it is a bit hard sometimes to make sure details are 100% accurate.

Lillian Chan

Just a quick note to pass on my thanks to you and the team for the recent online qual project you helped us out on – in more ways than one. Fast turnaround, discounted price, collaborative team and v.good respondents. So all in all a success – really appreciate it

Matthew Bond

I just wanted to say thanks for your help over these last few years – I’ve always found working with Focus People really efficient, professional and friendly, even when we spring things on you at the last minute!

It went very well, thanks! Full group, really great people – good mix of views and everyone participated. Thanks for your teams work on this, I know it was a very tight one!

Madeline Moore

We appreciate all of the work that you and the team put into this project. I know it ended up being a bit laborious but we are really thankful for the work that you and the team put into finding replacements and prepping participants as much as possible.

Rebecca Holmes

The evolved group.

We just wanted to thank you for your efforts in booking and confirming all the respondents for the beer immersions, we had 100% attendance! Thanks for all your hard work on this!

Sam Roberts

Click research.

Our groups ran very smoothly yesterday. Thanks so much for ensuring that things ran to plan. Many thanks to you both and to all support staff at Focus People.

Dr David Levy

Sydney nursing school.

As usual the quality of the participants was spot on and turn around in the limited time is praiseworthy. I can’t thank enough for making this activity a success.

Rasika Madav

Just wanted to confirm that we were really happy with how the recruit on this one came together.

Where To Research

I just wanted to say a big thank-you for your excellent work on the Woolworths Macro store recruitment. The respondents were of the highest quality, very much on spec and super friendly and articulate. We were very impressed with your efforts.

Louise McDonald

Thanks for working with us on this project, you made the process easy and efficient.

Jane McArthur

Sma tourism.

Excellent group. All 8 turned up. Client v happy Great recruitment as always!! Thank you FP A-Team!

Milica Loncar

Fresh projects.

The granularity of detail in the screener you sent over for project click was incredibly helpful and gave us a clear understanding of which segments we needed to fill. This detail meant that there was no point of confusion between our team and yours and helped the project run smoothly. Colour coding the segments in project hunger was incredibly useful for such a complex recruit. Your positive attitude and responsiveness is valued and makes working with your team a delight. The whole TBA team is continually impressed with how dedicated you and your team have been and we look forward to many more projects together in the new year.

The Behavioural Architects

The participants were so successful and we had so much fun working with them – we hope they enjoyed it as well. It was so lovely working with you and feels great we had such a successful project – my thanks to all the hard work from your team.

Olivia Hendy

Groups went really well. Thank you so much for your support and responsiveness during this first phase of the project. It’s great to have such a good partner on board.

Dominic McCarthy

Fifty five 5.

They are perfect for what we need! Fantastic work, as usual.

Hannah Barnett

Feedback from the moderator and clients was VERY good, and highlighted that I could reach out to you to let you know. The group couldn’t have gone better last night. They all showed up, on time, and were very responsive.

Renee Bourke

Screen audience research australia.

Thanks again for your hard work, Daphne, it’s been a great project thanks to yours an Trudy’s handling of this somewhat tricky recruit.

Once again, thank you for all of your (and Daphne’s) help with this project – it’s been lovely working with you both.

Emily Cranidge

Thanks for all your hard work on this project. You did a great job! The respondents were excellent.

8 successful interviews have taken place over the last two days. Happy to report that everyone has been wonderful, on time and on spec. Our Client is very happy as well! Thanks again to you and your team for making this process so simple for us:)

Katherine McCulloch

Really appreciate all your hard work on this project – I know you were pulling some long hours to find the right people!

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The 8 types of market research: definitions, uses and examples.

13 min read What are the different types of market research that can help you stay ahead of the curve with your marketing strategy? Understand how to use each type, and what the advantages and disadvantages are.

Market research (also called marketing research) is the action or activity of gathering information about market needs and preferences. This helps companies understand their target market — how the audience feels and behaves.

There are 8 types of market research, each with their own methods and tools:

• Primary research
• Secondary research
• Qualitative research
• Quantitative research
• Branding research
• Customer research
• Competitor research
• Product research

Let’s start our list by exploring primary and secondary research first.

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1. Primary research

Primary research is research that you collect yourself but going directly to the target market through a range of methods. Because it is data you create, you own the data set.

Two types of results — exploratory information (determines the nature of a problem that hasn’t yet been clearly defined) and conclusive information (carried out to solve a problem that exploratory research identified) — from participants are collected as raw data and then analysed to gather insights from trends and comparisons.

This method is good for getting the views of a lot of people at one time, especially when time is short, but it comes with its own management issues. The interviewer must prepare a way to gather answers and record these, while engaging in conversation with many people.

Participants may be affected by the group setting, either from acquiescence bias (the desire to say yes to please the interviewer), dominance bias (stronger participants can alter the results from less dominant participants) or researcher bias (where the research leads or impacts the participant responses indirectly).

This provides a structured setting where the interviewer can listen to what’s being said and investigate further into an answer. The interviewer can also pick up on non-verbal cues from body language can help the interview understand where to deep-dive and broaden their understanding.

However, some of the same biases (acquiescence and researcher) still exit in this format. The method is time consuming to do the interviews and collect the data afterwards.

A survey is an excellent method for carrying out primary research as participants do need to be physically present with the interviewer to carry it out. The survey can be completed anywhere there is an internet connection, meaning there is flexibility for the participants to use different devices and for interviewers to contact participants in different geographical time-zones.Preparation is key, however, as the researchers must segment the market and create a list of participants to send the survey to. Hiring a panel or using existing marketing lists can help with this.

2. Secondary research

Secondary research is the use of data that has previously been collected, analysed and published (and therefore you do not own this data). An example of this for market research is:

Most information is freely available, so there are less costs associated with this kind of secondary research over primary research methods.

Secondary research can often be the preparation for primary research activities, providing a knowledge base. The information gathered may not provide the specific information to explain the results, which is where primary market research would be used to enhance understanding.

There is also a logistics planning need for a recording solution that can handle large datasets, since manual management of the volumes of information can be tricky.

Both primary and secondary research have its advantages and disadvantages, as we’ve seen, but they are best used when paired together. Combined, the data can give you the confidence to act knowing that any hypothesis you have is backed up.

Learn more about primary vs secondary research methods

The next market research types can be defined as qualitative and quantitative research types:

3. Qualitative research

Qualitative market research is the collection of primary or secondary data that is non-numerical in nature, and therefore hard to measure.

Researchers collect this market research type because it can add more depth to the data.

This kind of market research is used to summarise and infer, rather than pin-points an exact truth held by a target market. For example, qualitative market research can be done to find out a new target market’s reaction to a new product to translate the reaction into a clear explanation for the company.

4. Quantitative research

Quantitative research is the collection of primary or secondary data that is numerical in nature, and so can be collected more easily.

Researchers collect this market research type because it can provide historical benchmarking, based on facts and figures evidence.

There are a number of ways to collect this data — polls, surveys, desk research, web statistics, financial records — which can be exploratory in nature without a lot of depth at this stage.

Quantitative market research can create the foundation of knowledge needed by researchers to investigate hypotheses further through qualitative market research.

The next four variations of market research are specific to topics areas, that bring about specific information.:

5. Branding research

Branding market research assists a company to create, manage and maintain the company brand. This can relate to the tone, branding, images, values or identity of the company.

Research can be carried out through interviews, focus groups or surveys. For example, brand awareness surveys will ask your participants whether the brand is known to them and whether it is something they would be interested in buying.

Additional areas for brand research is also around brand loyalty, brand perception , brand positioning , brand value and brand identity .

The aim of research will be to understand how to know if:

• Your brand is performing in relation to other competitors
• There are areas to improve your brand activities
• There are positives to showcase to enhance your brand’s image

6. Customer research

Customer market research looks at the key influences on your target customers and how your company can make changes to encourage sales.

The aim of this research is to know your customer inside out, and continuously learn about how they interact with the company. Some themes covered by this include:

• Customer satisfaction – Exploring what keeps customers happy, as higher customer satisfaction is more likely to lead to increased customer retention.
• Customer loyalty – This looks at what experiences have happened to lead to greater customer loyalty across the customer lifecycle.
• Customer segmentation research – Discovering who the customers are, what their behaviour and preferences are and their shared characteristics.

Relevant desk research may look at historical purchase records, customer journey mapping , customer segmentation, demographics and persona templates.

Primary research, such as NPS and customer satisfaction surveys , or customer satisfaction interviews at the end of customer support calls, can also give more details.

7. Competitor research

Competitor market research is about knowing who your competition is and understanding their strengths and weaknesses, in comparison to your organisation. It can also be about your competitive offering in the market, or how to approach a new market.

The aim of this research is to find ways to make your organisation stand out and future planning through horizon scanning and listening to customer preferences.

For example, for competitive analysis, researchers would create a SWOT for your business and your competitors, to see how your business compares.

Primary research could interview customers about their buying preferences, while secondary sources would look at competitor’s market dominance, sales, structure and so on. With this thorough analysis, you can understand where you can change to be more competitive, and look for ideas that make you stand out.

8. Product research

Product market research is a key way to make sure your products and services are fit for launching in the market, and are performing as well as they can.

The aim of this research is to see how your product is perceived by customers, if they are providing value and working correctly. Ideas can also be formed about upgrades and future product development.

There are a number of avenues within product research:

• Product branding – Does the product brand and design attract customers in the intended way?
• Product feature testing – this can happen at various stages of development with target markets (in early development, between versions, before product launch, etc.) to check if there are positive reaction to new or improved features
• Product design thinking – what solutions would solve your customers’ current or future problems?
• Product marketing – Do the marketing messages help your product’s memorability and saleability, or can they be improved?

Primary research methods have a clear advantage in this kind of market research: Surveys can ask for rankings on the popularity or usefulness of features or conduct conjoint analysis, while in-person observation interviews (where the participant can handle a product) can be particularly useful in seeing what customers do with the product in real time.

How to use market research types in your company

In a good marketing strategy, it’s preferable to have a mixture of data across:

• Qualitative and quantitative research
• Primary and secondary research
• Your specific topic area or area of focus

With these three components, you can make sure your market strategy gives you a complete picture of your market’s operational data and experience data , — what your market does and why .

Economical experience data (O data)

This type of experience data is quantitative in nature (including operations, featuring sales data, finance data and HR data ). As it can be quantified into numerical values, it can be measured over and over, providing datasets.

There is the opportunity to use a data-driven approach to understanding the results and making predictions based on historical trends.

This sort of data can be measured more easily than emotions and feelings. But it can only tell you about past activities and what happened. It can’t tell you what will happen in the future and why things will happen — this is where X data comes in.

Emotional experience data (X data)

This type of experience data seeks to find reasons to explain emotional decisions and how brands ‘sit’ in people’s minds. In this way, this data is qualitative in nature.

Companies that have X data have a ‘mental advantage’ over other companies,  as they are able to understand the perceptions of the customer, their needs and values.

When you have tangible insights on the audience’s needs, you can then take steps to meet those needs and solve problems. This mitigates the risk of an experience gap – which is what your audience expects you deliver versus what you actually deliver.

Related resources

Market intelligence tools 10 min read, qualitative research questions 11 min read, primary vs secondary research 14 min read, business research methods 12 min read, ethnographic research 11 min read, business research 10 min read, qualitative research design 12 min read, request demo.

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Google Cloud Fuels Diverse Asia Pacific Digital Initiatives

Ecosystem partners integrate Google’s AI expertise in hybrid, multi-cloud systems across emerging and mature markets, ISG Provider Lens™ report says

SYDNEY--(BUSINESS WIRE)-- Enterprises in Asia Pacific are beginning to adopt services from Google Cloud and its partner ecosystem to support a growing number of digital transformation initiatives, according to a new research report published today by Information Services Group ( ISG ) (Nasdaq: III ), a leading global technology research and advisory firm.

The 2024 ISG Provider Lens™ Google Cloud Partner Ecosystem report for Asia Pacific finds that companies in the region (which for this report covers Australia, New Zealand, Southeast Asia and India) are quickly embracing digitalization through cloud adoption and data modernization. Google Cloud has become a leading force in these trends, especially in the retail, finance and healthcare industries, often due to its strong partner ecosystem and advanced AI tools.

“Enterprises in Asia Pacific are becoming more competitive and resilient by migrating applications and data to the cloud,” said Michael Gale, partner and regional leader, ISG Asia Pacific. “Google Cloud services have significantly enhanced cloud data management at these companies.”

Cloud adoption is at different stages across this diverse region, with mature markets such as Australia, Singapore and Japan rolling out AI and advanced analytics while companies in emerging markets begin digital transformations and seek scalable IT solutions, the report says. But hybrid and multi-cloud strategies and edge computing are gaining traction as overall trends. Google is meeting these demands with a multifaceted approach and plans to establish new cloud regions in New Zealand, Malaysia and Thailand.

As governments in Asia Pacific tighten data sovereignty and compliance rules, enterprises seek cloud services specific to the region, the report says. Providers are meeting their needs with security architectures, encryption standards and compliance frameworks that align with local standards, building on Google Cloud’s regional data centers.

Generative AI (GenAI) is going from theory to reality in Asia Pacific, changing how some industries operate, ISG says. Businesses are exploring uses in content creation, design automation and personalized customer experience. The democratization of AI development, enabled in part by Google Cloud tools such as GenAI Studio, lets companies take advantage of AI even if they have limited expertise. Applications include better fraud detection by financial institutions, more efficient networks in telecommunications and inventory and price optimization in retail.

The high concentration of AI and ML startups in the region, especially in India, benefits enterprises that need to modernize their data management, the report says.

“Startups are working closely with Google Cloud and enterprise customers to solve data-specific challenges,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “Asia Pacific is a good place to be for AI and ML innovation.”

The report also examines other Google Cloud trends in Asia Pacific, including the growing use of Google Cloud tools to easily generate cross-cloud insights and the influence of Google’s distinct approach to gain control over AI-generated content.

For more insights into cloud challenges facing Asia Pacific enterprises, including the complexity of cloud migration and the need for cost optimization, plus ISG’s advice for overcoming these issues, see the ISG Provider Lens™ Focal Points briefing here .

The 2024 ISG Provider Lens™ Google Cloud Partner Ecosystem report for Asia Pacific evaluates the capabilities of 40 providers across five quadrants: Implementation and Integration Services, Data Analytics and Machine Learning, Managed Services, SAP Workloads and Workspace Services.

The report names Accenture, Cognizant, HCLTech, TCS and Wipro as Leaders in all five quadrants. It names Infosys and Persistent Systems as Leaders in four quadrants each and Capgemini and LTIMindtree as Leaders in three quadrants each. Genpact and Tech Mahindra are named as Leaders in two quadrants each. Cloud4C, Eviden (Atos), Kasna/Mantel Group, Quantiphi and Rackspace Technology are named as Leaders in one quadrant each.

In addition, Eviden (Atos) is named as a Rising Star — a company with a “promising portfolio” and “high future potential” by ISG’s definition — in two quadrants. NCS Group is named as a Rising Star in one quadrant.

A customized version of the report is available from Quantiphi .

In the area of customer experience, Genpact is named the global ISG CX Star Performer for 2024 among Google Cloud ecosystem providers. Genpact earned the highest customer satisfaction scores in ISG's Voice of the Customer survey, part of the ISG Star of Excellence™ program , the premier quality recognition for the technology and business services industry.

The 2024 ISG Provider Lens™ Google Cloud Partner Ecosystem report for Asia Pacific is available to subscribers or for one-time purchase on this webpage .

About ISG Provider Lens™ Research

The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage .

ISG (Information Services Group) (Nasdaq: III ) is a leading global technology research and advisory firm. A trusted business partner to more than 900 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including AI and automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,600 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit www.isg-one.com .

Press: Will Thoretz, ISG +1 203 517 3119 [email protected]

Julianna Sheridan, Matter Communications for ISG +1 978-518-4520 [email protected]