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How to Design a Winning Poster Presentation: Quick Guide with Examples & Templates

How are research posters like High School science fair projects? Quite similar, in fact.

Both are visual representations of a research project shared with peers, colleagues and academic faculty. But there’s a big difference: it’s all in professionalism and attention to detail. You can be sure that the students that thrived in science fairs are now creating fantastic research posters, but what is that extra element most people miss when designing a poster presentation?

This guide will teach tips and tricks for creating poster presentations for conferences, symposia, and more. Learn in-depth poster structure and design techniques to help create academic posters that have a lasting impact.

Let’s get started.

Table of Contents

• What is a Research Poster?

Why are Poster Presentations important?

Overall dimensions and orientation, separation into columns and sections, scientific, academic, or something else, a handout with supplemental and contact information, cohesiveness, design and readability, storytelling.

• Font Characteristics
• Color Pairing
• Data Visualization Dimensions
• Alignment, Margins, and White Space

Scientific/Academic Conference Poster Presentation

Digital research poster presentations, slidemodel poster presentation templates, how to make a research poster presentation step-by-step, considerations for printing poster presentations, how to present a research poster presentation, final words, what is a research poster .

Research posters are visual overviews of the most relevant information extracted from a research paper or analysis.   They are essential communication formats for sharing findings with peers and interested people in the field. Research posters can also effectively present material for other areas besides the sciences and STEM—for example, business and law.

You’ll be creating research posters regularly as an academic researcher, scientist, or grad student. You’ll have to present them at numerous functions and events. For example:

• Conference presentations
• Informational events
• Community centers

The research poster presentation is a comprehensive way to share data, information, and research results. Before the pandemic, the majority of research events were in person. During lockdown and beyond, virtual conferences and summits became the norm. Many researchers now create poster presentations that work in printed and digital formats.

Let’s look at why it’s crucial to spend time creating poster presentations for your research projects, research, analysis, and study papers.

Research posters represent you and your sponsor’s research 

Research papers and accompanying poster presentations are potent tools for representation and communication in your field of study. Well-performing poster presentations help scientists, researchers, and analysts grow their careers through grants and sponsorships.

When presenting a poster presentation for a sponsored research project, you’re representing the company that sponsored you. Your professionalism, demeanor, and capacity for creating impactful poster presentations call attention to other interested sponsors, spreading your impact in the field.

Research posters demonstrate expertise and growth

Presenting research posters at conferences, summits, and graduate grading events shows your expertise and knowledge in your field of study. The way your poster presentation looks and delivers, plus your performance while presenting the work, is judged by your viewers regardless of whether it’s an officially judged panel.

Recurring visitors to research conferences and symposia will see you and your poster presentations evolve. Improve your impact by creating a great poster presentation every time by paying attention to detail in the poster design and in your oral presentation. Practice your public speaking skills alongside the design techniques for even more impact.

Poster presentations create and maintain collaborations

Every time you participate in a research poster conference, you create meaningful connections with people in your field, industry or community. Not only do research posters showcase information about current data in different areas, but they also bring people together with similar interests. Countless collaboration projects between different research teams started after discussing poster details during coffee breaks.

An effective research poster template deepens your peer’s understanding of a topic by highlighting research, data, and conclusions. This information can help other researchers and analysts with their work. As a research poster presenter, you’re given the opportunity for both teaching and learning while sharing ideas with peers and colleagues.

Anatomy of a Winning Poster Presentation

Do you want your research poster to perform well?  Following the standard layout and adding a few personal touches will help attendees know how to read your poster and get the most out of your information. 

The overall size of your research poster ultimately depends on the dimensions of the provided space at the conference or research poster gallery. The poster orientation can be horizontal or vertical, with horizontal being the most common.  In general, research posters measure 48 x 36 inches or are an A0 paper size.

A virtual poster can be the same proportions as the printed research poster, but you have more leeway regarding the dimensions. Virtual research posters should fit on a screen with no need to scroll, with 1080p resolution as a standard these days. A horizontal presentation size is ideal for that.

A research poster presentation has a standard layout of 2–5 columns with 2–3 sections each. Typical structures say to separate the content into four sections; 1. A horizontal header 2. Introduction column, 3. Research/Work/Data column, and 4. Conclusion column. Each unit includes topics that relate to your poster’s objective.  Here’s a generalized outline for a poster presentation:

• Condensed Abstract 
• Objectives/Purpose
• Methodology
• Recommendations
• Implications
• Acknowledgments
• Contact Information 

The overview content you include in the units depends on your poster presentations’ theme, topic, industry, or field of research. A scientific or academic poster will include sections like hypothesis, methodology, and materials. A marketing analysis poster will include performance metrics and competitor analysis results.

There’s no way a poster can hold all the information included in your research paper or analysis report. The poster is an overview that invites the audience to want to find out more. That’s where supplement material comes in. Create a printed PDF handout or card with a QR code (created using a QR code generator ). Send the audience to the best online location for reading or downloading the complete paper.

What Makes a Poster Presentation Good and Effective? 

For your poster presentation to be effective and well-received, it needs to cover all the bases and be inviting to find out more. Stick to the standard layout suggestions and give it a unique look and feel. We’ve put together some of the most critical research poster-creation tips in the list below. Your poster presentation will perform as long as you check all the boxes.

The information you choose to include in the sections of your poster presentation needs to be cohesive. Train your editing eye and do a few revisions before presenting. The best way to look at it is to think of The Big Picture. Don’t get stuck on the details; your attendees won’t always know the background behind your research topic or why it’s important.

Be cohesive in how you word the titles, the length of the sections, the highlighting of the most important data, and how your oral presentation complements the printed—or virtual—poster.

The most important characteristic of your poster presentation is its readability and clarity. You need a poster presentation with a balanced design that’s easy to read at a distance of 1.5 meters or 4 feet. The font size and spacing must be clear and neat. All the content must suggest a visual flow for the viewer to follow.

That said, you don’t need to be a designer to add something special to your poster presentation. Once you have the standard—and recognized—columns and sections, add your special touch. These can be anything from colorful boxes for the section titles to an interesting but subtle background, images that catch the eye, and charts that inspire a more extended look. 

Storytelling is a presenting technique involving writing techniques to make information flow. Firstly, storytelling helps give your poster presentation a great introduction and an impactful conclusion. 

Think of storytelling as the invitation to listen or read more, as the glue that connects sections, making them flow from one to another. Storytelling is using stories in the oral presentation, for example, what your lab partner said when you discovered something interesting. If it makes your audience smile and nod, you’ve hit the mark. Storytelling is like giving a research presentation a dose of your personality, and it can help turning your data into opening stories .

Design Tips For Creating an Effective Research Poster Presentation

The section above briefly mentioned how important design is to your poster presentation’s effectiveness. We’ll look deeper into what you need to know when designing a poster presentation.

1. Font Characteristics

The typeface and size you choose are of great importance. Not only does the text need to be readable from two meters away, but it also needs to look and sit well on the poster. Stay away from calligraphic script typefaces, novelty typefaces, or typefaces with uniquely shaped letters.

Stick to the classics like a sans serif Helvetica, Lato, Open Sans, or Verdana. Avoid serif typefaces as they can be difficult to read from far away. Here are some standard text sizes to have on hand.

• Title: 85 pt
• Authors: 65 pt
• Headings: 36 pt
• Body Text: 24 pt
• Captions: 18 pt

If you feel too prone to use serif typefaces, work with a font pairing tool that helps you find a suitable solution – and intend those serif fonts for heading sections only. As a rule, never use more than 3 different typefaces in your design. To make it more dynamic, you can work with the same font using light, bold, and italic weights to put emphasis on the required areas.

2. Color Pairing

Using colors in your poster presentation design is a great way to grab the viewer’s attention. A color’s purpose is to help the viewer follow the data flow in your presentation, not distract. Don’t let the color take more importance than the information on your poster.

Choose one main color for the title and headlines and a similar color for the data visualizations. If you want to use more than one color, don’t create too much contrast between them. Try different tonalities of the same color and keep things balanced visually. Your color palette should have at most one main color and two accent colors.

Black text over a white background is standard practice for printed poster presentations, but for virtual presentations, try a very light gray instead of white and a very dark gray instead of black. Additionally, use variations of light color backgrounds and dark color text. Make sure it’s easy to read from two meters away or on a screen, depending on the context. We recommend ditching full white or full black tone usage as it hurts eyesight in the long term due to its intense contrast difference with the light ambiance.

3. Data Visualization Dimensions

Just like the text, your charts, graphs, and data visualizations must be easy to read and understand. Generally, if a person is interested in your research and has already read some of the text from two meters away, they’ll come closer to look at the charts and graphs. 

Fit data visualizations inside columns or let them span over two columns. Remove any unnecessary borders, lines, or labels to make them easier to read at a glance. Use a flat design without shadows or 3D characteristics. The text in legends and captions should stay within the chart size and not overflow into the margins. Use a unified text size of 18px for all your data visualizations.

4. Alignment, Margins, and White Space

Finally, the last design tip for creating an impressive and memorable poster presentation is to be mindful of the layout’s alignment, margins, and white space. Create text boxes to help keep everything aligned. They allow you to resize, adapt, and align the content along a margin or grid.

Take advantage of the white space created by borders and margins between sections. Don’t crowd them with a busy background or unattractive color.

Calculate margins considering a print format. It is a good practice in case the poster presentation ends up becoming in physical format, as you won’t need to downscale your entire design (affecting text readability in the process) to preserve information.

There are different tools that you can use to make a poster presentation. Presenters who are familiar with Microsoft Office prefer to use PowerPoint. You can learn how to make a poster in PowerPoint here.

Poster Presentation Examples

Before you start creating a poster presentation, look at some examples of real research posters. Get inspired and get creative.

Research poster presentations printed and mounted on a board look like the one in the image below. The presenter stands to the side, ready to share the information with visitors as they walk up to the panels.

With more and more conferences staying virtual or hybrid, the digital poster presentation is here to stay. Take a look at examples from a poster session at the OHSU School of Medicine .

Use SlideModel templates to help you create a winning poster presentation with PowerPoint and Google Slides. These poster PPT templates will get you off on the right foot. Mix and match tables and data visualizations from other poster slide templates to create your ideal layout according to the standard guidelines.

If you need a quick method to create a presentation deck to talk about your research poster at conferences, check out our Slides AI presentation maker. A tool in which you add the topic, curate the outline, select a design, and let AI do the work for you.

1. One-pager Scientific Poster Template for PowerPoint

A PowerPoint template tailored to make your poster presentations an easy-to-craft process. Meet our One-Pager Scientific Poster Slide Template, entirely editable to your preferences and with ample room to accommodate graphs, data charts, and much more.

Use This Template

2. Eisenhower Matrix Slides Template for PowerPoint

An Eisenhower Matrix is a powerful tool to represent priorities, classifying work according to urgency and importance. Presenters can use this 2×2 matrix in poster presentations to expose the effort required for the research process, as it also helps to communicate strategy planning.

3. OSMG Framework PowerPoint Template

Finally, we recommend presenters check our OSMG Framework PowerPoint template, as it is an ideal tool for representing a business plan: its goals, strategies, and measures for success. Expose complex processes in a simplified manner by adding this template to your poster presentation.

Remember these three words when making your research poster presentation: develop, design, and present. These are the three main actions toward a successful poster presentation. 

The section below will take you on a step-by-step journey to create your next poster presentation.

Step 1: Define the purpose and audience of your poster presentation

Before making a poster presentation design, you’ll need to plan first. Here are some questions to answer at this point:

• Are they in your field? 
• Do they know about your research topic? 
• What can they get from your research?
• Will you print it?
• Is it for a virtual conference?

Step 2: Make an outline

With a clear purpose and strategy, it’s time to collect the most important information from your research paper, analysis, or documentation. Make a content dump and then select the most interesting information. Use the content to draft an outline.

Outlines help formulate the overall structure better than going straight into designing the poster. Mimic the standard poster structure in your outline using section headlines as separators. Go further and separate the content into the columns they’ll be placed in.

Step 3: Write the content

Write or rewrite the content for the sections in your poster presentation. Use the text in your research paper as a base, but summarize it to be more succinct in what you share. 

Don’t forget to write a catchy title that presents the problem and your findings in a clear way. Likewise, craft the headlines for the sections in a similar tone as the title, creating consistency in the message. Include subtle transitions between sections to help follow the flow of information in order.

Avoid copying/pasting entire sections of the research paper on which the poster is based. Opt for the storytelling approach, so the delivered message results are interesting for your audience. 

Step 4: Put it all together visually

This entire guide on how to design a research poster presentation is the perfect resource to help you with this step. Follow all the tips and guidelines and have an unforgettable poster presentation.

Moving on, here’s how to design a research poster presentation with PowerPoint Templates . Open a new project and size it to the standard 48 x 36 inches. Using the outline, map out the sections on the empty canvas. Add a text box for each title, headline, and body text. Piece by piece, add the content into their corresponding text box.

Transform the text information visually, make bullet points, and place the content in tables and timelines. Make your text visual to avoid chunky text blocks that no one will have time to read. Make sure all text sizes are coherent for all headings, body texts, image captions, etc. Double-check for spacing and text box formatting.

Next, add or create data visualizations, images, or diagrams. Align everything into columns and sections, making sure there’s no overflow. Add captions and legends to the visualizations, and check the color contrast with colleagues and friends. Ask for feedback and progress to the last step.

Step 5: Last touches

Time to check the final touches on your poster presentation design. Here’s a checklist to help finalize your research poster before sending it to printers or the virtual summit rep.

• Check the resolution of all visual elements in your poster design. Zoom to 100 or 200% to see if the images pixelate. Avoid this problem by using vector design elements and high-resolution images.
• Ensure that charts and graphs are easy to read and don’t look crowded.
• Analyze the visual hierarchy. Is there a visual flow through the title, introduction, data, and conclusion?
• Take a step back and check if it’s legible from a distance. Is there enough white space for the content to breathe?
• Does the design look inviting and interesting?

An often neglected topic arises when we need to print our designs for any exhibition purpose. Since A0 is a hard-to-manage format for most printers, these poster presentations result in heftier charges for the user. Instead, you can opt to work your design in two A1 sheets, which also becomes more manageable for transportation. Create seamless borders for the section on which the poster sheets should meet, or work with a white background.

Paper weight options should be over 200 gsm to avoid unwanted damage during the printing process due to heavy ink usage. If possible, laminate your print or stick it to photographic paper – this shall protect your work from spills.

Finally, always run a test print. Gray tints may not be printed as clearly as you see them on screen (this is due to the RGB to CMYK conversion process). Other differences can be appreciated when working with ink jet plotters vs. laser printers. Give yourself enough room to maneuver last-minute design changes.

Presenting a research poster is a big step in the poster presentation cycle. Your poster presentation might or might not be judged by faculty or peers. But knowing what judges look for will help you prepare for the design and oral presentation, regardless of whether you receive a grade for your work or if it’s business related. Likewise, the same principles apply when presenting at an in-person or virtual summit.

The opening statement

Part of presenting a research poster is welcoming the viewer to your small personal area in the sea of poster presentations. You’ll need an opening statement to pitch your research poster and get the viewers’ attention.

Draft a 2 to 3-sentence pitch that covers the most important points:

• What the research is
• Why was it conducted
• What the results say

From that opening statement, you’re ready to continue with the oral presentation for the benefit of your attendees.

The oral presentation

During the oral presentation, share the information on the poster while conversing with the interested public. Practice many times before the event. Structure the oral presentation as conversation points, and use the poster’s visual flow as support. Make eye contact with your audience as you speak, but don’t make them uncomfortable.

Pro Tip: In a conference or summit, if people show up to your poster area after you’ve started presenting it to another group, finish and then address the new visitors.

QA Sessions 

When you’ve finished the oral presentation, offer the audience a chance to ask questions. You can tell them before starting the presentation that you’ll be holding a QA session at the end. Doing so will prevent interruptions as you’re speaking.

If presenting to one or two people, be flexible and answer questions as you review all the sections on your poster.

Supplemental Material

If your audience is interested in learning more, you can offer another content type, further imprinting the information in their minds. Some ideas include; printed copies of your research paper, links to a website, a digital experience of your poster, a thesis PDF, or data spreadsheets.

Your audience will want to contact you for further conversations; include contact details in your supplemental material. If you don’t offer anything else, at least have business cards.

Even though conferences have changed, the research poster’s importance hasn’t diminished. Now, instead of simply creating a printed poster presentation, you can also make it for digital platforms. The final output will depend on the conference and its requirements.

This guide covered all the essential information you need to know for creating impactful poster presentations, from design, structure and layout tips to oral presentation techniques to engage your audience better . 

Before your next poster session, bookmark and review this guide to help you design a winning poster presentation every time. 

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Posters Inspiration

60+ really good poster examples with memorable design.

By Sandra Boicheva

3 years ago

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With everything going digital, printed posters are getting more appealing than ever. They are special, classic, and available for everyone. The best thing about posters is that they are versatile and serve endless purposes from personal use and interior design to advertising, making announcements or educating people. Whatever the reason, posters are a powerful medium that instantly captures attention and causes a response. The greatest thing about posters is that, when designed well, they can communicate their main message without a verbal explanation. With this in mind, today we’ve collected 60+ really good poster examples to inspire your next design.

60+ Really Good Poster Examples Overview:

Infographic posters.

• Scientific Posters

Academic Posters

• Medical Posters
• Movie Posters
• Propaganda Posters

Conference Posters

Event posters, advertising and promotional posters, campaign posters, typography posters.

• Other Posters

Sometimes I have chosen to see films just by their posters. Jean-Paul Gaultier

Starting with the first collection, let’s look at some beautiful data visualization designed specifically for infographic posters. Such posters aim to present data and knowledge in a clear and appealing way and the creative designers whose work we found managed to do it flawlessly.

Kyoto Infographic Poster by Lourdes Morales

2021_9 PENCIL by Sung Hwan Jang

Infografía: Dirección Administrativa by Cristina Romero

2021_5 TOKYO Poster by Sung Hwan Jang

Infographics Poster by Vanshika Kundaliya

What I Eat in a Week Poster by Anna Maria Lewke

1806 Understanding Cat Care Infographic Poster by Sung Hwan Jang

1704 Black tea Infographic Poster by Sung Hwan Jang

Phone Addiction JUNKiE Part 1 – Infographic Poster by Sabrina Lim

2021_3 CHOCOLATE Poster by Sung Hwan Jang

Infographic Poster Design by Ilgın Ataş

1607 Paper Infographic Poster by Sung Hwan Jang

Mats Sundin Poster by Fahim Uddin

Scientific Poster Examples

Similar to infographic posters, and often using data visualization elements as well, scientific posters are a unique way of scientific presentation that aims to communicate scientific data in a concise and simple form.  In addition, the posters do that in a way that will interest the audience provide them with a clear message that they can understand quickly through scanning the presentation. The following scientific posters achieve this through a good mix of layout, fonts, color, and content.

Sporogenesis Poster by Courtney Stabb

Anatomy Of Sleep Poster by Jagoda Kolodziej

Sea Glass Poster by Claudia Foo

Geologic Time Scale Poster by Todd Cook

2020_08 THE SPACESUIT Poster by Sung Hwan Jang

Scientific Poster by Osvaldo Branquinho

Apollo annotated by Adam Sharratt

Inspired by Science – Poster Design by Vlada Raich-Shimanovsky

The Fundamental Guide Trilogy by Max Mollison

Effective academic posters manage to balance information and layout through illustrations and infographics. Often academic posters are a great way for beginners presenters to introduce their work to other students or their teachers. In this section, we’ll have a look at some really good poster examples designed for academic purposes.

100 Years Democracy Poster by Robin Hübscher

Academic Poster by Srivatsav Cheruku

Artificial Intelligence Poster by Ana Cuna

HISTORICAL DEVELOPMENT OF MATHEMATICS by Ileana Legaspi

The Pathology Lab Process by Annie Campbell

BSCS FYP Poster by Ghayoor Balti

ACADEMIC ART by Jane Iosifidi

Poster for UMHS by Masha Zolotova

Medical Poster Examples

To make a good poster that displays medical research, medication or a certain disease can be a daunting task as it takes a lot of organizing heavy data into a visual presentation. In this section, we collected different types of medical posters, from ones with a simple message, to posters that fit the entire research.

The Heart Poster by Zain Jamal

Scientific Research Poster Design by Costello Medical Design

Human torso skeleton by Eva Klinkenberg

RED ZONE | International Design Project by Victor Kovalenko

Campaña de salud / Educación Sexual sin tabúes. by Kar Zubiaga

MEDICAL POSTER by Marta Pawelec

Movie Poster Examples

Movies are a completely different matter. If there’s an industry that can’t go without promotional posters, it’s the movie industry. The four-step formula of attention, interest, desire, and action is the core foundation of a successful movie advertising campaign and posters are a huge part of it. There are different techniques designers for movie posters achieve that: through showing without telling; through appeal relying on famous actors; with consistent style or recognizability.  here we collected alternative posters for famous movies made by creative designers from all over the web.

MOVIE POSTER SERIES by Rena Aghayeva

The Revenant Artwork by Levente Szabo

Evil Minds Movie Poster by Xinyilian JPGStudio

Alternative movie poster “Matrix” by Chepelnikov Art

Poster Squid Game | Round 6 – Netflix by Jadson Sales

Mad Max – Fury Road by Levente Szabo

Poster by Agustin R. Michel

The Terror: Infamy by Yun Chen

L O S T | Manipulation by Mohamed Elarabii

Sopranos Poster Design by Abu Bakar Siddique

Akira Poster by Paiheme Studio

Poster for short movie Nomvula by Aleksey Rico

KUBRICK by Ethem Onur Bilgiç

Propaganda Poster Examples

Of course, here we talk about posters designed to mimic propaganda posters from the XX century. Many designers use these specific aesthetics to convey the deeper meaning of oppression, struggle, and corruption especially for SciFi dystopian storylines for movie posters, book covers and etc. These posters also often mean to ridicule real-life events and expose them as something sinister that threatens freedom. In this section, we will look at some propaganda-style posters for famous movies with fitting plots, and other campaigns.

Space Odyssey Propaganda Posters by Loïc Kessler

Propaganda Poster by Rachel Nichols

Comic Book Heroes In Soviet-Style by Zoki Cardula

Food vs Human by Bogdan Katsuba

New world order by Albert Engströmer

Star Wars Propaganda Poster by Marie Bergeron

Good conference posters tend to present the topic for the viewer to read in under 5 minutes, no matter the complexity. For this section, we’ve gathered two types of conference posters: ones that make a quick presentation of the topics that will be discussed during the conference, and ones that serve as even promotion.

Academic medical scientific Research Conference by Jane Tarlinton

Povinelli Nanophotonics Laboratory by Han Gao

Poster by Vadim Umbriaco and Anya Korelskaia

Gradient poster by Wang Mengqi

Industry Day South-West by Michał Markiewicz

When promoting an event, you need to make sure your poster will instantly grab attention. Such posters usually have interesting background images, large and bold fonts with embellishments, instantly accessible info about the date, time, and location of the event, and a simple call to action. Let’s look at some creative examples.

Fingers Dance Poster Daisy Wu

Quiz Night | Poster Collection by Przemek Bizoń

80 ans du Palais de la découverte by Gwen Keraval

NOC KSIĘGARŃ 2021 poster by Igor Kubik

LUN Event Poster by Zamorkova Christina

Eureka Festival Poster by Ieva Paliukaityte

Festival des Nouvelles Explorations 2019 by Paykhan

Design by Giovanna D’Apuzzo

Cat Poster by Vadim Umbriaco

JAZZ MUSIC FESTIVAL by María Verdugo

Affiche festival du court métrage by Magda Achkar

AIGA Design Camp 2019 by Studio MPLS

Spectacular visuals that give an instant in-depth look for the viewers to read the content: this is a must for any marketing campaign posters. For this section, we collected concepts for promotional and advertising posters for inspiration.

Phoebe Bridgers Album Poster by Soumya Badam

Poster by Vadim Umbriaco

Creative poster by Diana Moroz

Baby Water Medicine (Posters) by Sandy Awny

Pregnacare by Amir Yousef

Poster by Sarah El-Naggar

Self Promotion Poster by Jose Berrio

This type of poster means to inspire action through strong messages embedded in even stronger visuals. Whether we’re talking about political campaigns or ones related to saving the environment or inspiring a healthier lifestyle, campaign posters should speak of impact.

Poster for change by Riya Shah

Quit, it kills Poster by Mathew George

Design by Vadim Umbriaco

These posters heavily rely on typography and variety. It’s probably the hardest design to achieve as choosing the right typography to create visually interesting messages can often backfire into a bad reading experience. Here we collected a couple of typography posters that stay on the edge, keeping the balance between visual story and readability.

História da Tipografia by Eduarda Majewski

Academic Typography Posters by Alina Ignatova

Poster by Manh Le

Other Poster Examples

There is no limit to what you can turn into a poster as long as it has a simple and clear presentation enhanced with good visuals. This is why, in this last section, we included other poster examples such as the Riso print manual, calendar, inspirational posters, and more.

The Zodiac Constellations | Poster Design by Malka Shtern

Risograph Poster by Laura Henderson

Poster by Veronika Filimonova

DAILY-PART1 by HIHI C

Poster Design by Chang Lin

Poster Design by Umut Akkan

2021 Calendar Poster Design by SHUO WANG

POSTER DESIGN by Nini Mangoshvili

Posters by Daria Polushkina

Tinkuy Patterns Posters by Amuki Studio

That’s it!tas

Good poster design can achieve both getting their message across and making it memorable. We hope you enjoyed these 60+ really good poster examples on different topics and feel inspired to create even better ones. 

In the meantime, why not take a look at the related articles to get some more inspiration or grab a couple of freebies:

• [Inspiration] 20 Really Good PowerPoint Examples to Inspire Your Next Presentation
• [Inspiration]  85 Really Good T-Shirt Design Ideas to Inspire You for Your Next Project
• [Freebies]  80 Free Business Illustrations For Your Next Creative Designs

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• A Complete Guide on Mastering Poster Presentations

Introduction to Poster Presentations

Understanding Poster Presentation Essentials

Aayush Jain

The history and evolution of poster presentations.

Poster presentations have become a cornerstone in academic, scientific, and professional communities, offering a unique platform for the succinct and visual dissemination of research, ideas, and projects. Originating from the need to share scholarly work in an accessible and engaging format, the evolution of the art of poster presentations reflects broader changes in communication, technology, and educational practices. By blending textual information with visual aids, posters serve not only as a method of presenting complex ideas but also as an art form in itself, balancing aesthetic appeal with informational clarity.

Tracing the Origins

The history of poster presentations can be traced back to the 19th century, when the advent of mass printing technologies made it possible to produce posters in large quantities. Initially used for advertising and public announcements, the potential of posters to attract attention and convey messages quickly became apparent. The academic adoption of posters for presentations began in earnest in the mid-20th century, as conferences and symposiums sought more interactive and dynamic formats for sharing research findings. This period marked a significant shift from traditional oral presentations to a more inclusive and visually engaging method of scholarly communication.

Real-world Evolution and Impact

Throughout the decades, poster presentations have undergone significant transformations, influenced by advances in digital technology and changing academic landscapes. The introduction of digital design tools and software has expanded the possibilities for creativity and precision in poster design, allowing researchers to incorporate multimedia elements and interactive content. Moreover, the global push towards interdisciplinary collaboration and public engagement has elevated the role of poster presentations in facilitating conversations across diverse fields and audiences. Notable examples include the use of poster sessions at international conferences to foster global dialogue on pressing issues such as climate change, public health, and technological innovation.

Supporting Evidence

The significance and evolution of poster presentations are well-documented in academic literature and historical analyses. For instance, studies published in Educational Researcher highlight the increasing adoption of poster sessions in academic conferences as a means to enhance participant engagement and knowledge exchange. Similarly, a review in The Journal of Visual Communication in Medicine emphasizes the role of visual aesthetics and advertising in improving the effectiveness of scientific posters. These sources underscore the dual function of posters as both educational tools and objects of visual interest, validating their continued relevance in the academic, classroom, and professional discourse.

Defining the Purpose of Poster Presentations

Exploring the Core Objectives

At its heart, the purpose of a poster presentation extends beyond merely displaying information on a large sheet. It is a strategic communication tool designed to capture the essence of research or a project in a manner that is both accessible and engaging to a diverse audience. Poster presentations serve a multifaceted role: they facilitate the concise summary of complex ideas, foster interactive dialogue between the presenter and the audience, and promote networking opportunities within the academic and professional communities. This unique format allows for the visual representation of data, theories, and conclusions, making abstract concepts more tangible and understandable.

Historical and Educational Context

The educational foundation of poster presentations is deeply rooted in the principles of active learning and visual literacy. By compelling presenters to distill their work into the most essential elements, poster presentations encourage clarity of thought and the ability to prioritize information effectively. Historically, this format has enabled a more democratized form of knowledge sharing, where students, researchers, and professionals, regardless of their stage in their career, can contribute their findings and insights to a wider discourse. The educational benefits of engaging with poster presentations are well-documented, highlighting improvements in critical thinking, design skills, and public speaking.

Real-world Applications and Benefits

In practice, poster presentations have proven invaluable across a multitude of disciplines—from science and engineering to humanities and arts. They offer a platform for early-career researchers to showcase their work, for interdisciplinary teams to present collaborative projects, and for seasoned academics to share their findings with peers and the public alike. Notable real-world applications include poster sessions at major international conferences, where cutting-edge research is introduced, sparking discussions that can lead to new collaborations, funding opportunities, and advancements in the field.

Academic and Professional Endorsements

The effectiveness and importance of poster presentations are reinforced by numerous studies and professional guidelines. For instance, The Chronicle of Higher Education emphasizes the role of poster presentations in enhancing scholarly communication and professional development. Additionally, guidelines published by leading academic institutions offer comprehensive advice on designing impactful posters, underscoring the importance of visual elements, concise content, and a clear message. These resources not only validate the significance of poster presentations within the academic community but also provide practical insights into maximizing their potential.

Different Formats and Styles of Poster Presentations

A Diverse Landscape of Presentation Formats

The realm of poster presentations is characterized by a rich diversity of formats and styles, each tailored to suit the specific needs of the subject matter and the audience . From traditional print posters to interactive digital displays, the evolution of technology and design principles has expanded the possibilities for presenting research and projects. This adaptability not only enhances the visual appeal of posters but also broadens their accessibility and potential for engagement. Understanding the variety of available formats is crucial for presenters aiming to convey their message effectively and captivate their audience.

Historical Evolution and Trends

Traditionally, university poster presentations were predominantly print-based, utilizing paper or fabric as the medium. These printed posters relied heavily on graphic design principles to organize text and images in a visually pleasing manner. However, the advent of digital technology has introduced new formats, such as electronic posters (e-posters) and interactive displays, which allow for dynamic content, including animations, video clips, and hyperlinks. This shift reflects broader trends in digital communication and multimedia, offering presenters innovative ways to illustrate their findings and engage with viewers.

Illustrating Through Examples

The impact of diverse formats and styles can be seen in various fields. For instance, in scientific conferences, e-posters have become increasingly popular, facilitating more in-depth discussions through embedded data visualizations and interactive elements. In the arts and humanities, posters often incorporate a blend of textual analysis and visual artistry, showcasing creative approaches to design and page layout. Examples of standout poster presentations can be found in academic journals and online platforms, where award-winning designs are shared as inspiration for future presenters.

Guidance from Experts

The choice of format and style should be guided by the content of the presentation and the context in which it will be displayed. Experts in visual communication and academic presentation, such as Edward Tufte and Nancy Duarte, offer valuable insights into effective design principles. Additionally, scholarly articles in journals like The Design Journal and websites dedicated to academic poster design provide practical advice, emphasizing the importance of clarity, coherence, and visual impact. These resources underscore the critical role of format and style in enhancing the effectiveness of poster presentations.

Essential Components of a Poster

Crafting a Compelling Visual Narrative

The effectiveness of a poster presentation hinges on its ability to communicate a complex narrative through a blend of visual and textual elements. Identifying and integrating the essential components of a poster are critical steps in crafting a presentation that not only captures attention but also conveys the intended message clearly and succinctly. These components typically include the title, abstract, introduction, methodology, results, conclusions, references, and acknowledgments. Each element plays a pivotal role in the poster's overall narrative, guiding the viewer through the research journey in a logical and engaging manner.

Building on a Solid Foundation

The foundation of a successful poster presentation lies in its structure and content organization. The title should be concise yet descriptive, offering a clear indication of the poster's focus. The abstract provides a brief overview of the study, inviting further exploration. Introduction sections set the stage, outlining the research question and its significance, while the methodology and results sections detail the research process and findings. Conclusions highlight the implications of the study, and the references and acknowledgments sections give credit to the sources and contributors. This structured approach ensures that viewers can easily navigate the poster and grasp the key takeaways.

Real-world Examples and Design Strategies

Examining real-world examples of effective poster presentations reveals common design strategies that enhance readability and viewer engagement. These strategies include the use of bullet points for concise information delivery, graphical abstracts to summarize findings visually, and the strategic placement of visuals to complement the text. For instance, a poster in the field of environmental science might use infographics to illustrate the impact of pollution on ecosystems, while a medical research poster might include charts and graphs to display clinical trial results.

Expert Insights and Resources

The importance of these essential components and design strategies is echoed in literature and resources aimed at guiding poster designers and creators. Edward Tufte's principles of information design emphasize the balance between visual and textual elements, advocating for clarity, precision, and efficiency. Similarly, resources like The Craft of Scientific Posters provide practical advice on selecting and organizing poster components to maximize impact. Peer-reviewed articles in academic journals also offer case studies and analyses of successful posters, serving as valuable references for those looking to create their own.

The Lifecycle of a Poster Presentation

From Concept to Display: Navigating the Journey

The lifecycle of a poster presentation encompasses a series of stages, from the initial concept to the final display and beyond. This journey begins with the identification of a research question or project theme, followed by the meticulous planning and design of the poster. Key milestones include the development of the poster's layout, the selection of visual elements, and the refinement of textual content. The culmination of this process is the presentation itself, where the poster is displayed to an audience, serving as a visual anchor for discussion and engagement. Understanding each phase of this lifecycle is crucial for presenters aiming to maximize the impact of their work.

Foundational Steps and Planning

The early stages of a poster's lifecycle are marked by brainstorming sessions, where ideas are generated and objectives are set. This phase involves extensive research and gathering of information, laying the groundwork for the poster's content. Decisions regarding the poster's format, style, and essential components are made, informed by the presenter's goals and the expectations of the target audience. Effective planning at this stage ensures a coherent structure and a focused message, setting the stage for a successful presentation .

Design, Development, and Delivery

The design and development phase is where the poster takes shape. Presenters employ various software and tools to create visual representations of their data and ideas, paying close attention to layout, typography, and color schemes. This phase is iterative, often involving multiple revisions to fine-tune the poster's aesthetic and informational elements. Once the design is finalized, the poster is produced—either printed or prepared as a digital display—and readied for presentation. The delivery stage is a critical opportunity for presenters to engage with their audience, field questions, and gain feedback, adding a dynamic dimension to the poster's lifecycle.

Post-Presentation Impact and Archival

After the presentation, the poster's lifecycle continues through the dissemination of its content in digital repositories, academic websites, or social media platforms, reaching a wider audience and extending its life beyond the initial event. This phase may also involve reflecting on feedback, making adjustments, and repurposing the content for future presentations or publications. Proper archival and sharing practices ensure that the knowledge and insights conveyed through the poster remain accessible and continue to contribute to scholarly dialogue and public discourse.

Incorporating Expert Guidance and Best Practices

Throughout the lifecycle of a poster presentation, adherence to best practices and expert guidance is paramount. Resources such as The Effective Scientist's Guide to Poster Design and academic blogs on presentation skills offer a wealth of tips and strategies for each stage of the process. These resources stress the importance of clarity, engagement, and adaptability, advising presenters to anticipate audience questions and be prepared to discuss their work in-depth. By navigating the lifecycle with intention and expertise, presenters can significantly enhance the visibility and impact of their research.

Selecting the Right Software and Tools

Charting the Digital Landscape for Poster Creation

In the era of digital communication, selecting the right software and tools is a pivotal decision in the lifecycle of a poster presentation. This choice can significantly influence the design process , the effectiveness of the final product, and the ease with which information is conveyed. From graphic design software to specialized scientific visualization tools, the range of available options caters to the diverse needs and skill levels of presenters. Navigating this digital landscape requires an understanding of the functionalities and features that best complement the objectives of the poster, ensuring that the chosen tools enhance rather than hinder the creative process.

The Foundation of Effective Design

The foundation of an effective poster design lies in the seamless integration of text, images, and data visualizations. Software such as Adobe Illustrator, Inkscape, and Canva offers a spectrum of design capabilities, from basic layout and typography to advanced graphic elements and illustrations. For presenters focused on data-rich subjects, tools like Tableau or R with ggplot2 provide sophisticated options for creating compelling data visualizations. The selection process should consider factors such as user-friendliness, compatibility with other platforms, and the specific requirements of the presentation format, whether it be print or digital.

Real-World Applications and Choices

In real-world scenarios, the choice of software often reflects the discipline and objectives of the poster presentation. For instance, researchers in the sciences may gravitate towards tools that offer precision in data representation, such as MATLAB or Python for generating plots. In contrast, professionals in the arts and humanities might prioritize software with strong typographic and layout capabilities, such as Adobe InDesign. Notable examples of well-designed posters, often shared in online forums and design communities, illustrate the impact of software choice on the effectiveness of visual communication.

Guidance from Experts and the Community

For those navigating the selection of software and tools, guidance from experienced designers and presenters can be invaluable. Online tutorials, user forums, and academic workshops provide platforms for sharing insights and tips on maximizing the potential of different software. Additionally, reviews and comparisons in design publications and blogs offer an overview of the latest features and capabilities, helping presenters make informed decisions. Leveraging these resources can demystify the digital tools landscape, empowering creators to produce posters that are not only visually appealing but also rich in content and easy to understand.

Timeline Planning for Your Presentation

Setting the Stage for Success

Effective timeline planning is essential for ensuring the success of a poster presentation. This process involves allocating sufficient time for each phase of the poster's lifecycle, from initial research and design to printing and practice for the presentation itself. Establishing a detailed timeline helps in managing tasks efficiently, avoiding last-minute rushes, and ensuring a polished final product. By breaking down the project into manageable milestones, presenters can maintain a steady pace of progress, allowing for creativity to flourish within a structured framework.

Understanding the Key Milestones

The key milestones in the timeline of a poster presentation typically include the conceptualization of the idea, in-depth research, initial design drafts, feedback collection, final revisions, and printing or digital preparation. Additionally, presenters and event organizers should factor in time for rehearsing their explanation of the poster, as this verbal component is crucial for engaging with the audience during the presentation. Each of these stages requires careful consideration and allocation of time, taking into account the complexity of the topic, the availability of resources, and potential challenges that may arise.

Learning from Examples and Best Practices

Examining successful poster presentations provides valuable insights into effective timeline planning. For example, a presenter who begins the design process several weeks in advance can incorporate feedback from peers and mentors, ensuring a more refined and impactful poster. Academic journals and conference websites often feature timelines and planning guides, illustrating best practices for managing time efficiently. These resources highlight the importance of flexibility within the timeline, allowing for adjustments based on feedback and iterative improvements.

Expert Advice and Strategic Approaches

Experts in academic and professional presentation emphasize the importance of starting early and setting realistic deadlines. Resources like The Chronicle of Higher Education and Nature's guide to scientific posters recommend backward planning—starting from the presentation date and working backward to determine when each task should be completed. This approach ensures that all aspects of the poster, from content accuracy to design aesthetics, are given due attention. Additionally, leveraging project management tools and software can aid in tracking progress and maintaining focus on the ultimate goal: delivering a compelling and informative poster presentation.

Understanding Poster Size and Orientation

Navigating Dimensions and Design Impacts

The size and orientation of a poster presentation are critical factors that significantly influence its design, readability, and overall impact. Choosing the right dimensions requires a balance between the amount of information to be presented, the visual appeal of the poster, and the practical considerations of the venue where it will be displayed. Orientation—whether portrait or landscape—also plays a key role in how content is organized and perceived. Understanding these aspects is essential for creating a poster that effectively communicates the intended message while being visually engaging and easy to navigate.

Historical Context and Evolving Standards

Historically, the standard sizes for academic posters have evolved, influenced by printing capabilities, conference requirements, and disciplinary conventions. Common sizes range from A0 (33.1 x 46.8 inches) to A3 (11.7 x 16.5 inches), with variations based on specific event guidelines. The choice between portrait and landscape orientation has traditionally been guided by the nature of the content and the aesthetic preferences of the designer. As digital displays become more prevalent, new standards are emerging, accommodating a wider range of sizes and formats, and offering greater flexibility in poster design.

Real-World Considerations and Decisions

In practical terms, by contrast, the decision on poster size and orientation often depends on the venue's space constraints, the expected audience flow, and the method of presentation (e.g., hanging, digital screens, or stands). For instance, a larger poster in landscape orientation or standing might be more suitable for detailed data visualizations that require a wider format, while a portrait orientation could be preferred for posters that aim to communicate findings in a more linear, straightforward manner. Successful examples from various fields demonstrate how these decisions are integral to enhancing the poster's readability and audience engagement.

Expert Guidelines and Resources

Design experts and academic guidelines offer valuable advice on selecting the appropriate size and orientation for poster presentations. Recommendations typically emphasize the importance of clarity, audience engagement, and the effective use of space. Resources such as the American Psychological Association and The Royal Society of Chemistry provide specific guidelines on poster dimensions, aligning with the standard practices of academic conferences. Additionally, design software often includes templates and tools specifically tailored for poster creation, helping presenters visualize and plan their layouts in accordance with these dimensions.

Print vs. Digital Posters: A Comparative Analysis

Exploring the Mediums' Unique Advantages

The choice between print and digital posters presents a crucial decision for presenters, each medium offering distinct advantages and considerations. Print posters, traditional staples of academic conferences and public spaces, excel in delivering a tactile, permanent visual experience. Their physical presence allows for easy viewing in various settings, from gallery walks to outdoor displays. Digital posters, on the other hand, leverage technology to offer dynamic, interactive elements such as animations, videos, and hyperlinks, enhancing the engagement and accessibility of the content. This comparative analysis explores how both mediums cater to different presentation goals and audience expectations.

The Evolution of Poster Presentations

The evolution from print to digital posters mirrors broader technological advancements and shifts in communication preferences. Initially, the poster's role in disseminating information was predominantly served by print formats, favored for their simplicity and wide reach. However, the digital era introduced new possibilities for interaction and information sharing, challenging the traditional poster model. Today, digital posters can be easily updated, shared online, and integrated into virtual conferences, extending their reach beyond physical boundaries. This transition highlights the adaptability of poster presentations to changing technological and societal trends.

Practical Implications and Considerations

Choosing between print and digital formats involves practical implications regarding production, distribution, and presentation. Print posters require consideration of printing costs, materials, and logistics, particularly for large-scale or high-quality prints. Digital posters, while eliminating printing costs, may necessitate access to screens or devices for viewing and interactive features that require specific software or platforms. The decision often depends on the context of the presentation, the target audience, and the desired level of interaction and engagement. Real-world examples illustrate how presenters navigate these decisions, opting for the medium that best aligns with their objectives and the capabilities of their venue.

Expert Perspectives and Future Directions

Experts in visual communication and educational technology offer insights into the strengths and limitations of both print and digital posters. Studies and articles in academic journals, such as The Journal of Digital Learning, suggest that digital posters may enhance learning outcomes and audience engagement through interactive elements. Conversely, advocates for print posters highlight the value of a tangible, distraction-free medium that encourages in-depth, focused interaction. The future of poster presentations likely involves a hybrid approach, leveraging the advantages of both mediums to meet diverse needs and preferences.

Checklist for Poster Presentation Preparation

Crafting a Comprehensive Preparation Strategy

A well-organized checklist is indispensable for preparing an effective poster presentation , serving as a roadmap that guides presenters through each critical step of the process. From initial research and design to the final touches before presentation, a thorough checklist ensures no important detail is overlooked. This tool not only aids in structuring the preparation timeline but also helps in maintaining quality and coherence throughout the poster. Incorporating key tasks such as defining the poster's objectives, selecting appropriate software and tools, and practicing the presentation can significantly enhance the poster's impact.

Essential Checklist Components

The cornerstone of a poster presentation preparation checklist includes tasks such as:

Identifying the main message and target audience.

Researching and gathering relevant data and literature.

Selecting the right software and tools for design.

Drafting the layout and organizing content effectively.

Incorporating visual elements (graphs, images, charts) to complement the text.

Revising and refining the content for clarity and impact.

Ensuring adherence to the specific size and orientation requirements.

Printing or finalizing the digital version of the poster.

Preparing to create a concise and engaging oral synopsis for interaction with the audience.

Scheduling rehearsals to refine delivery and anticipate answers to questions.

Leveraging Real-World Examples

Examining real-world examples of successful poster presentations can provide valuable insights into effective preparation strategies. For instance, award-winning posters often demonstrate meticulous attention to detail, innovative use of visual aids, and clear communication of complex ideas. Academic institutions and professional conferences frequently share such examples, offering a practical glimpse into the preparation process that led to their success. These cases underline the importance of thorough planning and the impact of a well-prepared presentation.

Guidance from Experienced Presenters and Educators

Experienced presenters and educators emphasize the significance of early and thorough preparation. Resources like The Effective Poster Presentation Guide and The Academic's Handbook to Presentations offer comprehensive checklists and tips, covering every aspect of poster design and presentation. These resources advocate for a proactive approach, suggesting that presenters seek feedback during the preparation process and adapt their posters based on constructive criticism. Following a detailed checklist not only facilitates a smoother preparation experience but also increases confidence, ensuring presenters are well-equipped to engage their audience effectively.

Thanks for reading and be sure to share this guide if you enjoyed it!

Hungry to read more guides? Here are a few guides you might like:

Strategically Crafting Headlines and Titles

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FAQs on Poster Presentations

What is a poster presentation format.

A poster presentation format involves a visual and textual summary of research or a project displayed on a large poster. This format is designed to facilitate interactive discussions between the presenter and the audience, often in an academic or professional conference setting. Key components include the title, abstract, introduction, methods, results, and conclusions, strategically arranged for readability and impact.

What are the rules of poster presentation?

The fundamental rules include clarity in design and content, succinctness in text, effective use of visuals (such as graphs, charts, and images), adherence to specified size and orientation guidelines, humor and preparedness for an engaging discussion with the audience. Additionally, respecting copyright laws and citing sources accurately is essential.

How to prepare a poster?

Preparing a poster involves identifying the main message, gathering and organizing content, designing the layout using appropriate software, incorporating visual elements to support the text, and revising content for clarity. Following a detailed checklist can ensure a comprehensive preparation process.

How do I make my poster presentation stand out?

To make a poster stand out, focus on creating an eye-catching design, concise and impactful content, high-quality visuals, and a clear, logical flow of information. Interactive elements, such as QR codes for digital posters, can also enhance engagement. Practicing your pitch to communicate and sell your message effectively during the poster session will further distinguish your presentation.

What is the definition of a poster?

A poster is a visual tool used to communicate information concisely and attractively, combining text and graphical elements. It serves various purposes, including advertising, education, and information dissemination in both public spaces and specialized settings for events like academic conferences.

What is the purpose of a poster?

The purpose of a poster is to present information in a way that is accessible and engaging to a wide audience. In academic and professional contexts, for example, posters aim to summarize research findings or project details, facilitating discussion and knowledge exchange.

What makes a good poster?

A good poster effectively communicates its message through a clear, coherent design, concise content, impactful visuals, and a viewer-friendly layout. It engages and interests the audience, encourages interaction, and conveys the essence of the research or project succinctly.

How do you write a poster?

Writing a poster involves drafting text that is clear, concise, and focused on the key messages. Use bullet points for easy reading, integrate visuals to explain complex ideas, and ensure the content is organized logically, with distinct sections for the introduction, motivation, methodology, results, and conclusions.

What do you mean by poster presentation?

A poster presentation refers to the process of summarizing research or a project on a poster and presenting it to an audience, typically at academic, scientific, or related professional events. It allows for direct interaction with viewers, offering opportunities for feedback and discussion.

How do I make a poster presentation?

Making and selling a poster presentation involves several steps: selecting the right content and visuals, designing the poster layout, printing or preparing the digital display, and finally rehearsing an engaging synopsis of your work for presentation to the audience.

Discover how we can create magic in your communication

Creating a Poster Presentation Template

Methodically Creating a Poster Template

Establishing a Flexible Template Structure Introduction: Foundations of Versatility Creating a flexible poster template structure is essential for adapting to various content needs and presentation contexts. This adaptability allows users to customize their presentations while maintaining a coherent and professional design aesthetic. Background: The Importance of Flexibility In the realm

The Future of Poster Presentations

Predicting Emerging Trends in Poster Design

The Impact of New Technologies on Poster Design Introduction: Revolutionizing Visual Communication The landscape of poster design is undergoing a radical transformation, driven by the advent of new technologies. These innovations not only enhance the aesthetic appeal of posters but also extend their functionality, making them more interactive and impactful.

Poster Presentations in Virtual Environments

Adapting Posters in Virtual Environments

Best Practices for Virtual Poster Presentations Introduction: Mastering the Art of Virtual Presentation Virtual, poster boards and presentations have become a staple in the academic and professional landscape, offering a unique platform to showcase research and ideas remotely. Mastering this format requires understanding best practices that cater to digital environments.

How to Create a Research Poster

• Poster Basics
• Design Tips
• Logos & Images

What is a Research Poster?

Posters are widely used in the academic community, and most conferences include poster presentations in their program.  Research posters summarize information or research concisely and attractively to help publicize it and generate discussion. 

The poster is usually a mixture of a brief text mixed with tables, graphs, pictures, and other presentation formats. At a conference, the researcher stands by the poster display while other participants can come and view the presentation and interact with the author.

What Makes a Good Poster?

• Important information should be readable from about 10 feet away
• Title is short and draws interest
• Word count of about 300 to 800 words
• Text is clear and to the point
• Use of bullets, numbering, and headlines make it easy to read
• Effective use of graphics, color and fonts
• Consistent and clean layout
• Includes acknowledgments, your name and institutional affiliation

A Sample of a Well Designed Poster

View this poster example in a web browser .  

Image credit: Poster Session Tips by [email protected], via Penn State

Where do I begin?

Answer these three questions:.

• What is the most important/interesting/astounding finding from my research project?
• How can I visually share my research with conference attendees? Should I use charts, graphs, photos, images?
• What kind of information can I convey during my talk that will complement my poster?

What software can I use to make a poster?

A popular, easy-to-use option. It is part of Microsoft Office package and is available on the library computers in rooms LC337 and LC336. ( Advice for creating a poster with PowerPoint ).

Adobe Illustrator, Photoshop, and InDesign

Feature-rich professional software that is good for posters including lots of high-resolution images, but they are more complex and expensive.  NYU Faculty, Staff, and Students can access and download the Adobe Creative Suite .

Open Source Alternatives 

• OpenOffice is the free alternative to MS Office (Impress is its PowerPoint alternative).
• Inkscape and Gimp are alternatives to Adobe products.
• For charts and diagrams try Gliffy or Lovely Charts .
• A complete list of free graphics software .

A Sample of a Poorly Designed Poster

View this bad poster example in a browser.

Image Credit: Critique by Better Posters

• Next: Design Tips >>
• Last Updated: Jul 9, 2024 5:34 PM
• URL: https://guides.nyu.edu/posters

24 Amazing Poster Examples & Ideas to Copy

Updated on 

September 4, 2024

Published on 

August 1, 2024

A well-crafted poster can effectively communicate complex information, promote events, and grab the attention of your audience. Utilizing poster templates from Piktochart can streamline the process and help you create professional and impactful posters.

Before diving into creating your own posters, it's essential to explore the best examples for inspiration. Although the poster design guide doesn't explicitly mention the 24 best examples, it provides numerous templates and examples that can be customized for various purposes, such as event posters, marketing posters, sales posters, HR posters, conference posters, medical posters, and real estate posters.

What is a Poster?

A poster is a visual communication tool used to convey information, promote events, products, or services, and raise awareness about various topics. It typically combines text, images, and graphics to present the information in an engaging and easily digestible format. Posters are particularly useful in situations where the goal is to grab the attention of a target audience, convey information quickly and effectively, and encourage a specific action or response.

Posters are used for various purposes, such as advertising products or services, promoting events or fundraisers, raising awareness about social issues, and presenting information in an educational or informative manner. Examples of specific situations where a poster is useful include promoting a sale or special offer, announcing an upcoming event or conference, raising awareness about a social or environmental issue, or presenting research findings or educational content.

24 Poster Examples

Here are the top 24 poster examples:

1. World Water Day Poster

The World Water Day Poster example features a captivating and visually engaging design that effectively communicates the importance of water conservation and awareness. The layout is thoughtfully crafted to convey the message of water preservation and its significance in our daily lives.

2. Good Friday Service Poster

The Good Friday Service Poster example presents a visually striking and reverent design that effectively conveys the solemnity and significance of the religious event. The layout is thoughtfully crafted to evoke a sense of reflection and contemplation, inviting viewers to attend and participate in the Good Friday service.

3. Last Day to Do Taxes Poster

The Last Day to Do Taxes Poster example features a striking and attention-grabbing design that effectively communicates the urgency of the tax deadline. The layout is thoughtfully crafted to convey the importance of timely tax filing and provides essential information for those who need assistance in completing their taxes.

4. US Tax Day

The US Tax Day Poster example features a clean and eye-catching design that effectively communicates the urgency of the tax deadline. The layout is thoughtfully crafted to provide essential information and resources for taxpayers, ensuring they are well-informed and prepared to meet their obligations.

5. Tax Day Poster

The Tax Day Poster example showcases a clean and eye-catching design that effectively communicates the urgency of the tax deadline while being visually appealing and easy to read. The layout is thoughtfully crafted to provide essential information and resources for taxpayers, ensuring they are well-informed and prepared to meet their obligations.

6. Last Day to File Taxes Poster

The Last Day to File Taxes Poster example showcases a clean and modern design that is both visually appealing and easy to read. The layout is thoughtfully crafted to convey the urgency of the tax deadline and provide essential information for taxpayers, ensuring they are well-informed and prepared to meet their obligations.

7. Women’s Day Poster

The Women's Day Poster example showcases a vibrant and empowering design that is both visually appealing and easy to read. The layout is thoughtfully crafted to celebrate the achievements and contributions of women, while promoting awareness and support for gender equality.

8. Water Day Poster

The Water Day Poster example showcases a clean and modern design that is both visually appealing and easy to read. The layout is thoughtfully crafted to convey the importance of water conservation and awareness, encouraging viewers to take action towards preserving this vital resource.

9. Happy Employee Appreciation Day Poster

The Happy Employee Appreciation Day Poster example showcases a vibrant and engaging design that is both visually appealing and easy to read. The layout is thoughtfully crafted to celebrate the hard work and dedication of employees, while promoting a positive and supportive work environment.

10. Colleague Appreciation Day Poster

The Colleague Appreciation Day Poster example showcases a warm and engaging design that is both visually appealing and easy to read. The layout is thoughtfully crafted to celebrate the camaraderie and support among colleagues, while promoting a positive and collaborative work environment.

11. Employee Recognition Day Poster

The Employee Recognition Day Poster example showcases a clean and modern design that is both visually appealing and easy to read. The layout is thoughtfully crafted to celebrate the hard work and dedication of employees, while promoting a positive and supportive work environment.

12. Employee Appreciation Day Poster

The Employee Appreciation Day Poster example showcases a vibrant and engaging design that is both visually appealing and easy to read. The layout is thoughtfully crafted to celebrate the hard work and dedication of employees, while promoting a positive and supportive work environment.

13. Tax Day Holiday

The Tax Day Holiday Poster example showcases a clean and modern design that is both visually appealing and easy to read. The layout is thoughtfully crafted to convey the importance of the tax deadline while incorporating a celebratory tone to lighten the mood around this often-stressful event.

14. Tax Day Deadline Poster

The Tax Day Deadline Poster example showcases a clean and modern design that is both visually appealing and easy to read. The layout is thoughtfully crafted to convey the urgency of the tax deadline, providing essential information and resources for taxpayers to meet their obligations.

15. Decorative Good Friday Poster

The Decorative Good Friday Poster example showcases a visually stunning and artistically crafted design that is both visually appealing and easy to read. The layout is thoughtfully created to evoke a sense of reverence and contemplation, inviting viewers to engage with the spiritual significance of Good Friday.

16. Modern Good Friday Poster

The Modern Good Friday Poster example showcases a clean and contemporary design that is both visually appealing and easy to read. The layout is thoughtfully crafted to evoke a sense of reverence and contemplation, inviting viewers to engage with the spiritual significance of Good Friday.

17. Simple Good Friday Poster

The Simple Good Friday Poster example showcases a clean and minimalist design that is both visually appealing and easy to read. The layout is thoughtfully crafted to evoke a sense of reverence and contemplation, inviting viewers to engage with the spiritual significance of Good Friday.

18. Simple Team Appreciation Poster

The Simple Team Appreciation Poster example showcases a clean and minimalist design that is both visually appealing and easy to read. The layout is thoughtfully crafted to celebrate the hard work and dedication of team members, while promoting a positive and supportive work environment.

19. Staff Appreciation Day Poster

The Staff Appreciation Day Poster example showcases a clean and modern design that is both visually appealing and easy to read. The layout is thoughtfully crafted to celebrate the hard work and dedication of staff members, while promoting a positive and supportive work environment.

20. Workers Appreciation Day Poster

The Workers Appreciation Day Poster example showcases a clean and modern design that is both visually appealing and easy to read. The layout is thoughtfully crafted to celebrate the hard work and dedication of workers, while promoting a positive and supportive work environment.

21. Movie Night Poster

The Movie Night Poster example showcases a clean and modern design that is both visually appealing and easy to read. The layout is thoughtfully crafted to capture the excitement and anticipation of a movie night event, inviting viewers to join in on the cinematic experience.

22. Mentorship Poster

The Mentorship Poster example showcases a clean and modern design that is both visually appealing and easy to read. The layout is thoughtfully crafted to highlight the importance of mentorship and the positive impact it can have on personal and professional growth.

23. Ladies Night Poster

The Ladies Night Poster example showcases a clean and modern design that is both visually appealing and easy to read. The layout is thoughtfully crafted to capture the excitement and anticipation of a ladies night event, inviting viewers to join in on the fun and camaraderie.

24. Modern Gender Equality Month Poster

The Modern Gender Equality Month Poster example showcases a clean and contemporary design that is both visually appealing and easy to read. The layout is thoughtfully crafted to celebrate the achievements and contributions of individuals across the gender spectrum, while promoting awareness and support for gender equality.

How to Create a Good Poster

Here is a 5-step process to create a great poster:

• Define the purpose and audience: Identify the goal of your poster and consider the target audience. This will help you tailor the design and content to effectively convey your message.
• Select a suitable template and design elements: Choose a professional poster template that fits your purpose and customize it with relevant colors, fonts, and visuals to create an appealing and cohesive design.
• Organize information effectively: Use a hierarchy of information to guide the viewer's attention and make the content easily digestible. This can be achieved by using different font sizes, styles, and colors to emphasize key points.
• Incorporate visuals to support the message: Use icons, images, and other visual elements to illustrate concepts and grab the viewer's attention. Ensure that the visuals are high-quality and relevant to the poster's purpose.
• Include a clear call to action: Encourage the viewer to take a specific action or response by including a clear and concise call to action in your poster design.

What to Avoid When Creating a Poster

• Using low-quality images or stock photos: Poor quality visuals can make your poster look unprofessional and unappealing. To avoid this, use high-resolution images and choose stock photos that are relevant and unique to your message.
• Overcrowding the poster with too much information or visuals: A cluttered poster can be overwhelming and difficult to read. To prevent this, prioritize the most important information and use visuals strategically to support your message without overwhelming the viewer.
• Ignoring the importance of whitespace: Whitespace helps to create a balanced and visually appealing design. To ensure your poster is easy to read and visually appealing, leave enough whitespace between elements and avoid overcrowding the design.
• Choosing an inconsistent color scheme or font style: Inconsistent design elements can make your poster look unprofessional and confusing. To maintain a cohesive design, choose a consistent color scheme and font style that aligns with your brand and message.
• Failing to include a clear call-to-action: A poster without a clear call-to-action may not effectively guide the viewer on what to do next. To encourage the desired response, always include a concise and compelling call-to-action that aligns with your poster's purpose and target audience.

Create with Piktochart!

If you need help generating a poster, consider checking out Piktochart , an infographic maker platform trusted by 11 million users. Piktochart simplifies the design process, allowing you to turn complex data into clear visuals and even edit videos with ease. To start creating professional-looking designs with Piktochart, you can sign up here and explore their user-friendly platform.

Piktochart Team

The latest industry news, interviews, technologies, and resources.

August 30, 2024

+31 (0)6 5465 1346 | [email protected]

CAUSE AN EFFECT

Blog on science communication

How to design a poster presentation that makes your research stand out

Have you submitted an abstract for a conference poster? Great! It can be an amazing opportunity to get valuable feedback, advance your career, and make lasting connections. But let’s face it: most conference posters are crammed with too much text, unclear graphs, and are difficult to understand. Don’t worry, we’re here to help. This is a step-by-step practical guide to help you create a poster that’s so good, that people actually stop to read it, start a conversation and even remember your poster years later.

This blog is based on our extensive Poster Design Guidelines , where we’ve visualized all the tips in six posters.

Define the true goal of your poster presentation

When we ask researchers why they’re presenting a poster, the typical response is, “I want to share my research.” Fair enough, but let’s be honest: if sharing your research was the only goal, there are much easier ways to do it. You could submit a summary in the conference booklet, email your paper to colleagues, or put it on social media.

Poster sessions are social events. The main goal is to network and connect with other researchers.

But here’s the thing—a poster session isn’t just about showing off your data. It’s your chance to dive into conversations, make new connections, and get instant feedback. In fact, it’s a social event! While sharing your results is important, the primary goal of a poster session is to connect with others.

What is your personal goal for the poster session?

Beyond that, you can also set personal goals. What do you want to get out of the poster session? How can you use this opportunity to advance your research, get answers to pressing technical questions, make an impact, or learn from others in your field?

Don’t just create a poster because you have to, this is your moment to define what you want to achieve with it. Here are some ideas for personal goals to inspire you:

• Get valuable feedback on your research. Receive tips on improving your methodology, avoiding pitfalls in your dataset, or addressing issues with participants. Constructive criticism and suggestions from others can be incredibly beneficial for refining your work.
• Connect with key figures in your field. Networking with (influential) people can advance your career. They might even point you toward a great post-doc position or other opportunities.
• Find potential collaborators. Meet researchers who can join forces with you on your project. Sometimes, the missing piece is just the right team or a fresh perspective.
• Share and promote best practices. Whether you’ve developed a new methodology or discovered flaws in existing treatments, use your poster to recommend better practices or warn others of potential mistakes. Think about ways that you can help others in their work.
• Test new research ideas. Are you considering a new research direction? Use the poster session to gauge interest and gather feedback before diving in. This can help you refine your ideas before committing significant time and resources.
• Influence funding decisions. Funders and grant reviewers often attend conferences. A compelling poster can catch their eye and improve your chances of securing funding for future projects.

Use these ideas to make the poster session work for you and then design your poster to help you achieve it.

Idea: Gather valuable feedback through your poster

Viviam attended our poster design workshop in Norway and was struggling with significant challenges in her PhD. She decided that her personal goal for her poster was to gather as much feedback as possible. To achieve this, she designed her poster around these roadblocks, and asked visitors to stick post-it notes with their tips and advice on the poster board. This approach not only provided her with valuable input but also earned her two poster awards!

“It was an amazing experience and the outcome was exactly what I wanted, a lot of interaction with the public, feedback, questions, many post-it notes, lots of connections in LinkedIn and possibly new collaborations. Also, my supervisors are extremely proud and happy. I couldn’t ask for more! THANK YOU!”

See her poster in our Hall of Fame .

Read more about the goal of your poster and writing a pitch in our blog Define the goal & pitch for your poster presentation

The essential elements of a poster

Before diving into the design, let’s make sure you’re including everything a good poster needs. Remember that your poster is a summary of your most important research results, so keep it short and to the point. If visitors want to learn more about the details, they can read (a printout of) your paper or start a conversation.

• Title: Your title is your first impression and the one thing people will remember, so make it count! It should be big, clear, concise, and ideally communicate your main message or conclusion. Avoid jargon and abbreviations unless you’re confident that your audience will get it.
• Context: Provide a brief background or context to orient your viewers or explain why your research is important. Keep this section short, a single sentence is often enough.
• Study details: A quick overview of your study design (e.g., type of study, number of participants, duration, intervention, outcome measure, etc). This is essential, but not the most exciting part, so stick to the essentials.
• Evidence (data) : The evidence for your main message statement. This can be a graph or even a written description of your main results. Don’t fall into the trap of including every graph and making them so small that nobody can read them.
• Visuals: We often include a large visual to draw attention to the topic or main result. This could be an illustration, picture, or diagram from your research result. You get the most effect if this is a large image that can be seen from across the room.
• Call-to-action: What do you want your audience to when they visit your poster? Give feedback on how to improve your work? Connect with you on LinkedIn? Have a fruitful discussion? Visit your website? Contact you for more details? Get the most out of your poster and tell people how they can help you.
• Contact details: Include your full name, affiliation, and contact details. Make sure people can reach out if they’re interested in your work or want to connect. You can usually leave out departments and author degrees. I can be nice to include a photo of yourself. This way people can recognize who presents the poster when you’re not standing next to it, and walk up to you later.
• References : If your poster is based on a published paper, you may include a reference. However, keep it short (you don’t have to include all authors) and use a small font size. This way, your audience can find the paper, without it taking up too much space or attention.
• Add sections for extra interaction and your personal goal : Include a section to highlight important elements of your research with a title like “What’s new”. Or add a highlighted box with “Give feedback”, or “How can you help?” to encourage visitors to talk to you. Starting a conversation can be intimidating for visitors too, so these sections can also give them a starting point for a discussion.

QR code or not?

If you have additional materials or want to make it easy for people to find your LinkedIn page, you can consider adding a QR code to your poster. It can link to your full paper, other references, a video explanation, or any other online resource that complements your poster. However, keep the limitations of QR codes in mind. People might not have a phone that can scan a QR code, forgot their phone or have low phone battery. And most importantly: you probably don’t want people to stare at their phone in the middle of an engaging conversation.

If you decide to add a QR code, make sure you:

• Clearly explain where the link leads to , and write down what people can find there. e.g. “Download my full paper”, “Watch the video about my methods”, “Connect with me on LinkedIn”. Or a combination of these: “Connect with me on LinkedIn to get my paper”.
• Always provide an alternative , like a short URL so you don’t rely on the code, and show people where it leads. It’s also wise to have a pen and paper handy to jot down someone’s email address or name, just in case technology fails.
• Design the QR code with a tool like QRcodemonkey , where you can customize the color, pattern, and add an icon to match your poster’s style. And remember to remove the ugly white background.

Check out part 1 of our Poster Guideline about the essential elements of a poster:

The most important thing first: write a title that captures your main message

Now that you know the essential elements to include on your poster, let’s dive in to some of the elements to make them great. We start by focusing on the most crucial part—your title. Your title is often the first thing people read: it should capture attention and communicate your main message.

Don’t write vague descriptive titles!

Whatever you do, resist the urge to just slap the title of your paper onto your poster. Descriptive titles are used in almost all peer-reviewed papers, but for posters they are terrible: they don’t give any information about the main conclusion, and only tell us about the topic you’re researching.

Let’s have a look at this generic descriptive title from this article on air pollution as an example:

“ Urban Air Pollution and Greenness in Relation to Public Health ”.

When we read it, we still don’t know anything! And at the same time it raises all these questions: “Is there a relation?”, “Is less pollution related to greenness?”, “Does this paper answer how we can reduce pollution?”.

When you write a title like this, you’re delaying communication of the main message, which will frustrate your audience. Imagine if every newspaper headline was that vague—no one would bother reading past the first line.

The one thing all the people at a poster session are looking for is your main message . That’s why you want your main message to be the first thing people read. And that’s usually your title, since it’s big and bold and catches the most attention.

Think about the one thing you want people to remember after they’ve seen your poster. That’s your title.

When creating your title, think about the one thing you want people to remember after they’ve seen your poster. That’s your main message, and it should be front and center. Most of the time, your main message is your research conclusion, but it doesn’t have to be. It could be a recommendation, a warning, or promoting a new research method that’s more effective than the old ones.

Conclusive title are better than descriptive ones

The best titles don’t just hint at your research—they spell it out. A conclusive title ensures that even if someone only reads your title and nothing else, they’ve still walked away with your key message. And that’s a win in communication!

Let’s compare the following titles, and see which one tells you more useful information about the study:

Descriptive title : Urban Air Pollution and Greenness in Relation to Public Health.

Conclusive title : Expanding green spaces and enforcing low-carbon policies can effectively combat health risks from air pollution in Addis Ababa.

Write a conclusive title, so people can read your main message at a glance!

If you’re struggling to write a conclusive statement, or if your results aren’t finalized yet, consider writing your title as a question. A title question does not tell the whole story but it might make people curious enough to walk up to your poster to find out the answer or have a discussion with you. What about “Mental health in hospitals: what can health professionals do to ease the pain?”. It’s the perfect start to a conversation. Think about the first question that you would ask a person approaching you, that can be your title.

TIP: Does your research show negative results? Shout it from the rooftops! Don’t be disappointed, your research is just as important as anyone else’s. Do not hide it, show it, so other people can learn from it.

For more examples and tips on how to formulate your title, read our blog Write a compelling title about your research . Learn why descriptive titles are the worst for good science communication and try out different main messages to see which one works best for your research.

Write headings to tell a story

To be an effective science communication tool, your poster needs to be easy to scan. At a conference, most people will glance at your poster, spend a few seconds reading the title and maybe some bold headings, and then decide whether to stop and talk or move on.

If your main headings are the traditional Introduction, Methods, Results, Discussion, and Conclusion, then you’re missing a chance to communicate your message quickly. Those headings won’t tell your audience anything new, and they’ll delay getting your main point across.

Your goal should be for everyone to quickly grasp your entire research story without squinting at that tiny 12pt paragraph text. So, let’s dive into how to rewrite your headings to tell your story clearly and concisely:

Turn your lengthy introduction into a sentence for context

Start with a single, punchy sentence that gives context for your research. Forget the long paragraphs about why you’re doing this work—most people at the conference already know the big issues in your field (everyone’s out to cure cancer or save the planet, right?). Instead, summarize the core issue or background of your study in a single sentence. For example:

• T-cell therapy works very well for ‘liquid cancers’ such as leukemia, but is much less effective for solid tumors.
• Crucian carp can survive in ice-covered lakes without oxygen for months. We want to know if DNA methylation acts as a switch to transition from summer to winter months.

Turn your headings into sentences

With that context in place, keep the momentum going by writing conclusive statements for each of your headings. These sentences become the bold, eye-catching headings on your poster—the “chapters” of your story. This way, anyone can quickly scan your poster and immediately grasp the main message of your research.

Once you’ve set the stage with a brief context, continue with this to write a conclusive statement for each of your headings. These sentences become the bold headings on your poster, effectively turning them into the “chapters” of your story. This way, your audience can quickly scan the headings and immediately grasp the main message of your research.

For instance, instead of vague headings like “ Introduction ” or even the slightly better “ Costs of diabetes ,” go for something more informative like: “ Total costs of diabetes have increased to $245 billion .” This gives much more information at a glance.

People scan your poster, so turn your headings into a compelling story.

In our workshops, we encourage participants to start by writing their research in a single paragraph or a one-minute speech. Then, trim it down to just a few sentences. Those sentences will become your poster headings (think of them as the chapters of your story). This way, your audience doesn’t have to dig through paragraphs to find the key points—they can simply scan the bold headings and immediately understand your research.

If you’re afraid your supervisor is not going to like this departure from the traditional academic structure, you can keep those familiar headings as smaller, lighter eyebrow headings. This way you satisfy the more traditional academics while still making your main message stand out. (Learn more about eyebrow headings and text design in part 3 of our Poster Guidelines .)

Which behavioral and nutritional factors are targets for stomach cancer prevention programmes?

A meta-analysis and systematic review of 14 behavioral and nutritional factors in 52,916 studies.

Helicobacter pylori infection, smoking, alcohol, high salt intake were identified as the main factors contributing to stomach cancer.

These results may be utilized for ranking and prioritizing preventable risk factors to implement effective prevention programs.

Learn how you can write an engaging research story for your poster in our blog How to write a story from your research for posters & infographics .

Example of a story-based poster

Let’s have a look at this example poster we created from a paper on microbes in the Antarctic. Instead of sticking to dry, traditional headings, we transformed each section—Introduction, Methods, Results, Conclusion—into a conclusive statement that tells the story of the research. This makes it easy to scan. You can add more details in the paragraph text or graphs under each section. But don’t overcrowd your poster with details. If people want more information, it’s better to discuss these details or hand out your actual peer-reviewed journal article. The more information you give, the less people will remember.

Design your poster like a professional

How do you think you will come across if you use different backgrounds, colors and fonts for every section? Does that really make you look creative and professional? We know it’s tempting, but don’t use every tool PowerPoint has given you to design with. Don’t use gradients, drop-shadows, text effects if you don’t know how to use them.

The design of your poster should support your story, provide structure, and make your presentation more effective. Design can also help distinguish between the main message and supporting information. By using different designs for your main thread and quotes, anecdotes, or examples you make sure people don’t lose sight of your most important messages.

We love to show bad examples, so check out this poster presentation dissection:

Get inspired by creative posters in our Poster Hall of Fame

We’re so proud of our workshops participants when they create a beautiful poster or win a poster award! So we created a hall of fame to showcase great posters. As you will see, there is no one standard, you can create any type of poster and still attract attention. Each poster is made under different circumstances and conference requirements.

Design your texts to make them easier to read

Since text is often the bulk of your poster, let’s see how we can design it better to help your audience understand it better.

• Write in simple and active language . Write “We analyzed the data” instead of “The data was analyzed”. Active text is more engaging and understandable, so avoid passive sentences as much as possible. TIP: Write as if you’re talking to your visitor and read your text out loud to see if it makes sense.
• Keep sentences short . Sentences should be short and to the point. Keep most sentences to a maximum of 14 words if possible. Paragraphs are no longer than 35 words, or 5 lines.
• Write full sentences . Writing short sentences doesn’t mean you should remove important words (and make it impossible to understand). Every sentence should contain a subject and a verb (yes, this includes bullet-points and titles). Without those, they miss essential information.
• Font size: Your main title should be bold and easy to read, between 100 and 150 points . If your title is too long, split it up with a short bold main title, and a smaller subtitle with more nuance or details. Section headings should be bold and between 60 and 80 points . The text of your headings should include important information (and not just introduction, methods, results). The paragraph text of your poster should be between 30 – 40 point size. Viewers should be able to read it from a few steps away. Details and references can be smaller, but don’t go below 24 point size.
• Align left : Unless you have a very good reason, left-align your titles, sentences, bullet-points, and paragraphs. Centering or justifying text slows down reading time and is not considered good practice for accessibility.
• Highlight: If you cannot make paragraphs shorter, you can highlight important sentences in bold to make them stand out.
• Make it legible : All your text should be legible and easy to read. So keep uppercase to a minimum (we reserve it for eyebrow headings). And don’t underline text unless it’s a hyperlink in a digital version of your poster.

Only use bullet points for actual lists

If there is one piece of advice we would love for you to remember from this post: do NOT use bullet points for sentences! It transforms them into weird short sentences and doesn’t make your messages any clearer. Please, only use bullet points for actual lists. Like countries, study details, or different outcomes you are measuring. Disregard your instinct to put bullets before sentences and just write a nice readable paragraph instead. People will love you for it!

Check out part 3 of our Poster Guideline for tips on structure, and writing texts:

Font size guidelines, a poster

We like to create posters about posters. So check out this A1 poster that shows the best practices for legible fonts on your poster:

Use images and icons, but make sure they’re effective

Text alone can be a bit uninspiring sometimes. We encourage the use of images but make sure they contribute to your message. Either use them to show which topic you are researching (e.g. plane aerodynamics, body fat distribution, or the history of women’s rights), or when they have intrinsic value and show something that you cannot point out in words (e.g. the location of an aorta stent, or the flow of information between low-orbit satellites). Don’t add cute images of people, landscapes, university buildings or flower patterns to spice up your poster.

So please don’t use random useless stock photo’s like these in your presentation! #facepalm

Images aren’t just there to make your poster pretty—they’re there to attract attention and help people understand your message. Here’s how to use images effectively:

• Draw attention with a large visual that shows your topic or supports your main message. Make sure it reflects your personality, this will make it more memorable for people (and make it more fun for conference attendees to browse posters).
• Use high-quality images: Use clear, high-resolution images. Blurry visuals scream amateur and can distract from your message. If you need to, remove the white background from images and graphs in PowerPoint or go to remove.bg .
• Icons: Use meaningful icons that help your audience scan your poster quickly. Realize that a lot of people will not have the same idea of what an icon means, so avoid using vague icons for vague concepts like process or implementation . And always add text to an icon.
• Don’t decorate, educate: Leave out fun, cliché, or decorative visuals that distract from your main message. Choose visuals that enhance the content and are easy to understand at a glance. They should be directly relevant to your study and should not require extensive explanation.
• Be consistent: Create a consistent professional design by picking icons in the same style (e.g. choose between line icons and solid icons) and do not combine illustrations and images from different styles (line-drawings, 3D design, or photographs).
• Be inclusive & avoid stereotypes . Think about it: Do the elderly all use canes? Is your population all white and able? Are all human shapes male? We encourage you to acknowledge diversity and use appropriate descriptions, including those for gender, sexual orientation, racial and ethnic identity, disabilities, and age.

Don’t use Google to find images (these are usually copyright protected). Instead, check out these websites for great images:

• pexels.com (stock images & videos)
• unsplash.com (stock images)
• Phosphor icons (general icons)
• bioicons.com (biology & medicine icons)
• scidraw.io (lab research icons)

For a huge collection of useful websites where you can find images, illustrations and icons, check out our blog Our favorite (free) tools to create better designs for science communication

Visualize your data clearly and effectively

Data is the heart of your research, but it needs to be presented in a way that’s easy to digest. Here’s how to nail your data visualization:

• Save space by visualizing only the most important results from your research that support your main message and give evidence for your conclusion. One or two graphs is enough. There is usually no need to include diagrams, tables, or graphs in your introduction or methods section.
• Create graphs instead of tables to make it easier to see trends and compare data. Graphs and other data visualizations help your audience see patterns in the data and allow them to quickly compare data points. Tables take too much time to understand in the limited time you have to make your point.
• Give the conclusion from your graph in the title above it (instead of a descriptive title), and highlight the data that support your main conclusion. Which title do you think is better? Projected disease prevalence and mortality reduction over 20 years for the population aged 18 to 95 years in nine European countries with lower salt intake. OR Lower salt intake reduced the prevalence of stroke in Poland by 13.5% . You can even write sentences inside graphs to clarify certain data.
• Use direct labels instead of legends, adding your data labels right next to the graph lines (instead of further away) makes it easier to understand your data.
• Tell a story . Show people where the interesting data is hiding in a graph and tell a story. Do this by highlighting the data that supports your main conclusion and writing short explanations to tell people what it means.
• Simplify your graphs: Keep your graphs simple and easy to read. Remove anything that does not help people understand your data like (grid) lines, borders, and (white) backgrounds.

Check out part 4 of our Poster Guideline for tips on datavisualization.

Choose and apply colors wisely in your design

Color can make your poster stand out from a sea of boring light blue posters, but too many colors can turn it into a visual assault. Here’s how to use color wisely:

• Be intentional . Don’t just use colors randomly because it’s ‘pretty’. Think about their purpose. Do you want to highlight and draw attention? Do you need colors to show differences between items? If there is no reason to use different colors for clarity, don’t do it.
• Use a simple color scheme: Stick to a maximum of two colors to create a cohesive look. If you’re having trouble choosing colors, use a single accent color with black, white, and grey. Using shades of a single color is often a better idea than using multiple bright colors. The darkest color will draw the most attention, so use it to create visual hierarchy. Use an online shade generator tool like shadegenerator.com .
• Avoid color coding. Don’t use five colors for different datasets in a graph, or make each section a different color. It can be hard for people to distinguish between colors, and they might assume the colors have specific meanings. Plus, with color-blind visitors in mind, it’s essential to make your point clear without depending on color alone.
• Contrast: Make sure there’s enough contrast between your background and text. Use a contrast checker to make sure the contrast is at least 4.5 (the minimum for accessibility). This improves readability and helps important information stand out.
• Draw attention : Color is a great way to draw attention to a part of your poster that contains important information. But don’t do this more than one or two times. If you highlight everything, nothing stands out.
• Re-use colors for a professional look. See if you can re-use colors from images elsewhere to make the design look professional. You can use the eyedropper tool in PowerPoint or browser extensions like ColorZilla to pick the color code (HEX or RGB) from any image.

There are many tools and articles to help you pick the right colors. Learn from their expertise:

• blog.datawrapper.de/beautifulcolors/
• learnui.design/tools/data-color-picker.html
• chartio.com/learn/charts/how-to-choose-colors-data-visualization/

Check out part 5 of our Poster Guideline for tips on the use of colors.

Achieve balance and symmetry in your poster design

A well-balanced poster is a joy to look at. Here’s how to achieve that perfect balance:

• Reading direction. Give clues on how to read your design. The standard reading patterns (in the English-speaking world) are the F and Z-pattern, so when in doubt, stick to the top-to-bottom and left-to-right patterns. If your design is more complex, add arrows to indicate the reading order.
• Balance all the elements on your poster by aligning them to each other and apply the same amount of spacing between and around (text) boxes. You can choose to align the text inside a box with other elements, or you can align the box itself with the other elements (see the visual examples in part X of our poster guideline).
• Be consistent and apply the same styles to elements like boxes, lines, text, icons and images.
• Margins and spacing: Use margins to frame your content. Don’t take text all the way to the edges of a text box—give it some breathing room.
• White Space: Don’t be afraid of white space. It’s not empty—it’s strategic. It gives your design room to breathe and makes the content more digestible.

Prepare for a conversation

Don’t just prepare your pitch, also think of what you want to say when someone approaches your poster. Or better yet, what you want to ask them. It’s an opportunity to learn something yourself. It also helps to reduce your nerves if it’s your first time (or if it’s just not your cup of tea to talk to dozens of strangers).

Also think about what critical questions people may have about your poster and prepare a short answer. Is your research about the benefits of cheese and it is funded by the dairy industry? Expect some critical questions. Be grateful you get these questions, it’s what proper scientific discussion is all about!

Do not conform to the (invisible) design standards set by other academics!

That other people are cramming graphs and text into their poster is not your problem. You don’t have to copy them. Do all posters need to be blue on white and have hundreds of bullet-points? The reason why so many academic posters are badly designed is because everybody is copying everyone else. And since almost nobody has followed a design or science communication course, they just do what everyone else does: copy their paper to a poster.

Institution templates

Institution templates are another hurdle to tackle. Maybe you have to abide by a standard template from your institution, or add huge logos from every single collaborator (and even pictures of their locations!) on it. We advise that you do NOT give in to these demands without a fight. Remember: these guidelines are not made by science communication experts, but often by the press officer with a desire for a uniform look, or by more senior scientists who think design is something achieved by rainbow-colored text effects in Word. You get our frustration…

Of course, it’s good to adhere to the physical format of the poster mount and have large and legible text, but we’ll try to push you out of your comfort zone here a bit. You will not get punished by anyone for using different colors than your institution, use a more legible font size, and use design in a way that makes your research pop. Remember: you can not stand out if your poster looks like all the other boring posters in the room!

An ugly template well done

Leonardo came to our workshop to design a poster for a conference that uses a specific template. It was a very ugly template with a brown gradient and a large conference logo and title. Since we could not change any of that, we advized to go all-in with the template colors. So we used the same browns as the header and made sure it was easy on the eyes.

With this poster Leonardo even won the best poster award! This shows that even with badly designed template you can still create a good poster if you apply all the design tips.

Conference guidelines

Conference guidelines are not all bad. We were surprised to learn that a lot of conferences actually want you to create something beautiful! Here’s a selection of some tips international conference organizers gave on their websites that we fully agree with:

• Avoid overcrowding figures and cramming too many numbers into tables.
• Avoid long text paragraphs and try to be clear and concise.
• Remember to keep illustrated and written material simple.
• Include your email address so that attendees can follow up with you on any questions related to your poster presentation.
• Add pictures describing your idea.
• Some text to present the main contributions and the achieved results.

Use handouts for the details of your study

There is a fear among PhD students that someone will come up to their poster and dislike it because it’s missing a specific detail. We get it, doing your first poster presentation can be terrifying. But remember, your poster is not the only source of information, you are! You’ll be there, ready to fill in any details that didn’t make it onto the poster.

If this doesn’t ease your mind, print out the (preliminary) paper or additional details not included on your poster, and keep them handy. Chances are, nobody will ask for them, but just having them around might give you peace of mind.

However, you might end up with 20 printed copies and no one to give them to. Plus, let’s be honest—how often do people actually read all the handouts they collect when they get home? Instead of focusing on the details, think about how you can make a lasting connection.

We think that making connections is more important than sharing all the details of your research right then and there. So instead, give out your LinkedIn or ResearchGate details, or your personal website URL, so you are instantly connected and they will see any new updates you post in their timeline. If they are still interested in the details, you have their contact information to send them your paper when it’s published!

Get creative

Do you want to stand out? Bring a prop related to your research to the stand. Do you research fat cells? Bring a pound of lard with you (in a sealed bag please). Do you research tooth health? Bring a plastic jaw with you that people can touch. This will ensure that people visit your poster and can be a fun way to meet new people.

Bring post-it notes for people to write tips and feedback on. Or laminate your poster and give people a whiteboard marker to write things on it or highlight sections they think are important. This is not only a nice gimmick that people will remember, but can be good for you as a reminder of the feedback you were given. As an added bonus it gives visitors a chance to interact with each other.

A template to get you started

Want to get a head-start on designing your poster? We’ve developed a simple template for your poster to get you ahead of the curve. But don’t take this template too seriously! In fact, we usually advise against using templates; if everybody starts using them to create the exact same poster, nobody will stand out. It’s your job to make it interesting and fit your needs and limitations.

Poster design checklist

Use the good design checklist from our workshops after you finished the design. If you tick all the boxes, you can be confident that you have created a good poster:

• Is the main message clear at first glance?
• Is there a clear hierarchy in the design?
• Are important points properly emphasized ?
• Is the reading direction clearly indicated?
• Are the texts and visuals easy to understand without extra explanation?
• Does every sentence have a verb?
• Is the meaning of the arrows clear?
• Do all images , icons , and illustrations have a purpose?
• Is the design balanced and consistent in terms of style and color?
• Is the design accessible and inclusive?

Submit your award-winning poster design and inspire others

Are you proud of your poster design? Did it win an award, or do you think it could inspire others? We’re on the lookout for well-designed, original posters to showcase how effective and beautiful poster presentations can be in our hall of fame .

We’d love to feature your work and help inspire the scientific community! Send us your best poster design as a PDF or PPT, along with your name and LinkedIn profile, to [email protected] . Feel free to include a short quote about the feedback and discussions your poster generated, and how you felt presenting it. Your work might be featured, helping others create impactful posters too!

Learn more in our hands-on workshops

Want to learn more about how to create amazing posters? Check out our workshop on Poster presentation & Infographic design .

Are you’re a university communication officer or conference organiser, get in touch to learn about our webinars so we can train your researchers to present their work better.

About the Author: Liesbeth Smit

Search for more scicomm tips:, read more about science communication:.

Write a compelling title about your research

How to write a story from your research: structure for posters & infographics

Tool to create your own data visualisation with icons

Increase the visibility of your research project website and reach your target audience

Find inspiration for your design & create a unique style for your research website

Define the goal & pitch for your poster presentation

Become a pro science communicator with our workshops.

Impact through creative science communication

Do you want to have a positive effect on the world? We'll make you think about your goal, audience, and message and ensure you know what it takes to create impact! Also available as a keynote lecture.

Basics of science communication, pitch your research to any audience

By understanding your audience and aligning your message to their needs, you can really get your point across. In this workshop you’ll create a short pitch or article to practice just that.

Design effective posters, graphical abstracts & infographics about your research

Create beautiful and effective infographics, posters and graphical abstracts. You will learn the best practices in design to make sure your work gets noticed and is easier to understand.

Science and journalism: how to pursue and navigate media attention

Do you want to be more confident around journalists or the media? Or do you want to take advantage of the opportunities that social media offer for scientists? We'll get you started!

Contact us to find out what we can do for you!

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[email protected]

Call Liesbeth: +31 (0)6 5465 1346

Call Stephan: +31 (0)6 245 92 770

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Blog Marketing 50+ Creative Poster Design Ideas Tips

50+ Creative Poster Design Ideas Tips

Written by: Ryan McCready May 03, 2023

Think about some of the most creative posters that you have seen throughout your life. I know that there are a handful that stick out in your brain.

Now, what makes all of those posters so memorable? Honestly, it takes a lot of things working in perfect harmony to create a poster.

In this article, I’m going to show you how to bring all of those elements together to come up with a creative poster idea.

But if you want to get a head start and not start from scratch, why not use a poster template to speed up the process?

Here are 55+ creative posters ideas to inspire you, so you can create your own.

52 poster design ideas to keep in mind

Before we start, here are some poster design tips you need to be aware of:

• Use a color overlay for a more understated poster 
• Keep consistent margin widths
• Incorporate your product directly into your creative poster ideas
• Use directional cues like icons and illustrations to direct the eye to important information
• Design two complementary creative posters
• Group important information together to help it stand out
• Use accent colors in your minimalist designs
• Use hand-drawn illustrations in your poster design
• Go ahead and pick an EXTRA bold color palette

Now onto the complete list:

1. Mix bold complementary colors with a simple poster layout

Let’s be honest, this creative poster looks like it belongs on the wall of your favorite local boutique or coffee house. Maybe the one that knows you by name because you’re in there a little too often.

The designer pulled off this trendy look by combining a complementary color palette with a relatively simple layout. As you can see, the orange background really helps the off-white sections jump off the page. And the succulent, which is always trendy, adds a bit of interesting green to the poster background too.

Related : How to Apply the Right Layout To Your Poster

2. Start with an eye-catching poster background image

Most of the time your poster background image or graphic is going to dominate the design. It’s also going to be the first thing that a reader will see, so you need to make it count.

These days many people just slap a vague stock image on their poster and call it a day. Now I have a well-documented hatred of most stock photos , but with this event poster template ,  they absolutely nail it.

From the bold color palette to the way the image naturally divides the poster, to the modern font choice, it all comes together perfectly.

Honestly, it may be one of my favorite creative poster ideas in this article!  And it hurts me a little to say this, but the stock photo is what makes it perfect.

Just so you know, some of our poster templates are free to use and some require a small monthly fee. Sign up is always free, as is access to Venngage’s online drag-and-drop editor.

3. Create the best motivational posters by using color overlays

The best motivational posters are simple and clear. They typically use an inspiring or breathtaking image, and pair it with a really bold message. However, sometimes the perfect image is very busy and colorful. When you add text it seems to just disappear into the image. 

To solve this problem, you can apply a color overlay that’ll subdue your background photo. You can check out this motivational poster example to see how a color overlay works.

With a simple transparent layer, you can turn a vivid or colorful image into a reserved background in seconds.

Plus, the color overlay helps the text on your motivational poster jump out at the reader. You can also choose custom canvas prints of your posters if you want to stick them on the wall for a long time. This will give you a professional and durable display that will inspire you daily.

4. Use leading lines to direct the reader’s eyes to your creative poster

Leading lines direct the eye towards the focal point of an image. Using leading lines is a great way to compose a memorable picture.

This photography composition concept can also be used to create a memorable poster as well, like in the example above .

In this case, the lines of the buildings naturally direct the eye down the poster to the job listings.

Without those leading lines, readers might not even notice the job listings. And this company would miss out on some great employees.

5. Make your poster pop with a two-toned title

One of the quickest ways for a designer to upgrade their garage sale poster is to use a two-toned title.

Pick two contrasting colors that pop from the background.  

This approach can instantly make any header eye-catching, as you can see in the poster example above. I

I’m guessing you know that our eyes are drawn to objects that are different from those around them. You can use this inherent trait to grab a reader’s attention rather quickly.

6. Pick a creative poster idea that reflects the theme

Making design choices that don’t fit the idea, theme, or topic of your creative poster is a common mistake new designers make.

Heck, it’s a mistake that I made in my early design days.

For example, since Europa is a moon off of Jupiter, it would need a sci-fi or futuristic theme.

A fun font and colorful palette would not have the desired effect. And frankly, it would look out of place on a poster about space.

7. Divide your poster layout in half to contrast “before” and “after”

A common marketing tactic is to show how your customers’ lives are before and after they buy your product.

Think about all the ads that you see on TV that show how your life will be better because of their product (even if they don’t always tell you what their product actually does.)

The same idea can be used while coming up with a creative poster idea.

In this poster example, the page is split in half to show the “before” and “after” effect of being an organ donor.

8. Look for creative ways to incorporate product shots into your poster design

Whoever created this product poster for Nest did an incredible job!

They flawlessly blended a three-dimensional product right into the flat poster design.

And best of all, it doesn’t look overly promotional, or even out of place.

Now, maybe you don’t have a product that can be inserted into a poster so effortlessly like this.

But you can use it as the background image, or even as the main focal point on your poster. All it takes is a little extra creativity, and you will be golden.

9. Combine multiple design influences for a truly creative poster idea

Now, I’ll admit that it took me a few viewings to see how amazing this poster is. But after I saw exactly what the designer was trying to say, I was sold.

The inspiration for this poster actually came from both the event, a night market, and the date it was being held on, the 4th Of July.

They then smashed those ideas together to create a killer poster. It has a vintage poster design  feel, with the flag providing structure for the poster and then folding into an old school stall that you could find at the market. It’s perfect!

10. Create multiple versions of your creative poster

I don’t think anyone will argue the fact that most people have different tastes and preferences.

This is particularly true when it comes to design, and art as a whole.

One group of people may love your creative poster idea, but the other may hate it. Now without even meaning to, you have turned off a large portion of your potential audience.

Because of this vast pool of potential readers and their varied tastes, I would recommend creating a few different creative posters.

As you can see in the futuristic poster examples above, they designed 4 different posters for a single event.

This approach will hopefully ensure they appeal to a larger audience than they could with just one distinct poster example.

11. Always use high-quality images on your creative poster

If you’re planning on sharing your poster on social media or printing it out, be sure to use  high-quality images .

In fact, always try to use high-quality images on all your posters. You really never know where they might be shared, or who will see them. It’s better to be safe than sorry!

Plus, readers are going to associate the images with your business from the beginning. If you use an odd or low-quality image on your poster, these same people will probably not want to work with your brand.

In this beautiful poster example, they definitely made the right choice with their featured image:

Not only does it fit the theme of the poster, but it will also look clear and professional on any screen.

There’s nothing more frustrating than putting a ton of effort into a poster, and finding out it looks bad on a large screen.

12. Make a creative poster design using icons

If you don’t want to include a photo or image on your poster, an icon collage is a great visual alternative.

I really like icon collages because you can get very specific with what icons you use . Especially because at Venngage, we have thousands of icons at your disposal!

In this sales poster example, the designer used a collection of clothing icons in the collage:

Each icon is different from the next, and it allows the brand to show that they have a ton of clothing on sale. With an image or photo, you might only get to include a few products if you’re lucky.

Plus because you can change the icon color, the collage can be used on other posters or design projects!

13. Upgrade a simple poster with bold shapes and patterns

Never use a raw stock photo. There are too many vague stock photos out there that do nothing to help your marketing collateral stand out.

This is a great rule of thumb when it comes to creating posters that succeed.

Yo u can start with a stock photo as your base, but you should make it your own before anyone sees it.

In this poster from Hami Miharu Matsunaga, they do just that.

All it takes is an eye-catching pattern and some bold colors to instantly turns a nondescript photo into an interesting event poster .

14. Organize your poster into blocks to give it structure

When designing a poster with lots of components, like an event poster with lots of names, sometimes you have more information than you know what to do with.

To help keep your poster design organized, divide the page into “block” sections, like in the concert poster example above.

The clean lines make it easier to scan the poster for important information!

Without these sections, you would be left with a mess of band names, and some annoyed fans.

So follow their lead and make sure you keep things well organized.

1 5. Create event posters for the day of the event as well

Most event poste rs advertise a certain event for many weeks or months in advance. I mean, almost all of the examples that we have featured in this roundup are like that.

However, you’re going to need posters on the day of the event as well.

For example, this poster would probably be used the day of the event to point out where the actual festivities are.

Others could lists rules, a schedule or something that helps the event attendees out during the day.

So don’t forget to create those kinds of posters before its too late!

16. Include a transparent shape to give the poster template depth

If you want to add some depth to your flat poster template , then this example is perfect for you.

The designer gave this poster extra depth by using a simple transparent shape.

With a strong background image and a bold color scheme, this creative poster idea will stand out from the pack.

I think that a solid shape would not have had the same appeal, and instead made the poster flat and nondescript.

But instead, the background image is able to filter through and give the poster some unique texture too.

17. Make handwritten fonts the design focus of your poster

As brands try to become more genuine and lifelike, handwritten fonts are still a trend.

They give each poster and design a bit of whimsy that other fonts don’t really have.

Take a minute to imagine how the example would feel if they used an ultra-modern font. I’m pretty confident that it would look out of place, and not have the same impact.

Especially if it was paired with a quote that can cause an emotional reaction, like in the poster template above.

18. Let the poster background image influence your design choices 

Most of the time the poster background is, well, kinda fades into the background.

But it doesn’t have to, and can instead be the focal point of your poster.

In the hiring poster above, the background image actually set the tone for the whole poster.

From the font color to the poster structure, and even the way the text is oriented. And it all comes together to create a pretty unique poster.  

19. Elevate your minimalist poster design with accent colors

I think, one of the bigger misconceptions in the design world is that minimalist posters should have no color.

However, minimalist design ideals focus on using the bare essentials to create something beautiful and functional. There’s no more, or no less used, just a perfect balance.

In this minimalist poster example, they do just that, with some accent colors to make it more eye-catching.

This minimalist poster design could’ve been a boring line drawing if they stuck to just one color. But the pops of bold color help make it far more striking.

20. Use a landscape page orientation for a different poster design

As you may have noticed, almost every poster we have featured (and most posters in general) share one thing in common: they are actually all vertically oriented.

If you want to stand out from all of the other posters in the world, try using a horizontal or landscape page orientation.

In the event poster example above, they do just that and it works very well.

21. Feature a single call-to-action on your poster

I’m guessing that if you’re creating a poster, you want a person to take an action after they read it.

In the marketing world, we call that a call-to-action, and you should have one on almost every poster that you create.

This call-to-action could tell people to come to your event at a certain time or ask for a follow on social media.

In the creative poster example above, their call to action tells readers to visit a website for more information about the event. This is a great way to engage with readers on a more interactive platform.

Just remember to only have one call to action, or you risk confusing your audience.

22. Incorporate unconventional borders for a modern poster design

I would recommend featuring a border on all your minimalist posters, like above. It will help give the most basic poster some much-needed structure.

This border actually helps direct your eye to the important information on the poster. It’s functional and gives the poster a sleek modern look.

23. Use hand-drawn illustrations to give your poster a playful feel

I’m a big fan of using hand-drawn illustrations for a lot of the same reasons I like hand-drawn fonts.

They both can add a bit of fun and whimsy to any poster. Plus, the icons can make the poster feel a lot more genuine, even if it’s created by a massive corporation.

If hand-drawn illustrations fit your brand , like in the example above, I would definitely use them as well. I can’t think of a better place than Maker Faire, which is filled with quirky creators, to use hand-drawn illustrations!

24. Don’t use the whole canvas for your poster design

Just because you have a large canvas to work with, it doesn’t mean you have to fill it up completely with content.

When you look at any professional poster, you’ll notice the effective use of white space. It’s a simple way to avoid a disorganized look. 

This designer decided to take that idea to heart and included a ton of white space on their poster. As you can see, almost half of the poster is blank! However, this white space helps the main content stand out even more.

Without the open space, I don’t think the ticket theme would have been as interesting as well.

But in this poster example, it almost jumps off the paper to grab your attention.

25. Use a simple poster background that can easily be changed

In an attempt to stand out this year, some people will use very complicated poster backgrounds .

Or they might slap a somewhat related stock photo on their poster and call it a day.

Complicated poster backgrounds work for some types of events, but sometimes it’s better to keep it simple.

In this poster example, you can see that they used a simple flat background throughout the poster. As you can see, the information becomes the main focal point of the poster with this approach.

Best of all, with a flat background, you can easily change the color scheme of your poster to fit different situations.

You can also easily reuse the poster template for future events this way.

Using Venngage’s My Brand Kit , all you have to do is click once to add your brand colors to the poster.

With a second click, you can see a swap where the colors appear, like so:

26. Use gradient fills in your poster designs

Gradients are a simple way to add a bit of color or excitement to your poster background.

They are now super easy to use with Venngage. All it takes is a single click to add them to your poster.

But in this example, they decided to use gradients in a different way.

Instead of placing a gradient in the background, the designer added it to all of their shapes.

In combination with a simple white background, the gradients add a lot of depth to the simple shapes.

27. For event posters, make sure your design matches the event 

One of my biggest pet peeves is when event posters don’t match the event they are promoting.

I find it more puzzling than intriguing when a book event poster looks like it’s promoting a dubstep concert.

Confusing your users from the start isn’t a great way to design a winning poster. So be sure to keep in mind what event you’re promoting throughout the whole design process.

In this retro party poster example, you can see that the design elements match the event perfectly.

From the colors to the patterns and even the main font, this poster looks like it came straight from the 1990s!

I also like that they added a CD icon to really increase the nostalgia.

28. Break your poster into different sections with boxes & borders

There really isn’t a rule for how much information you can include on a poster.

However, you need to make sure that this info is easy to consume, and that the info is actually relevant to the poster and useful to the reader.

One of the easiest ways to keep your poster organized is to use boxes and borders.

Now if you plan to include a ton of different information on your poster, try to emulate this poster example.

The designer actually broke this poster into 7 different sections using just a few lines and borders.

These borders make the poster a lot easier to read and navigate from one point to the next.

Without them, the information would all run together, which is never good!

29 . Create your own custom icon story 

If you’re struggling to think of a creative poster idea, don’t worry icons are here to help! Because they are so versatile and plentiful I try to use them in all of my projects, especially posters.

As you can see in this conservation poster template, pollution-centric icons come together to form a dolphin from scratch.

All it takes is a few clicks .

Using icons to create a whole new story is powerful and will make people stop to learn more, especially if they are passionate about conservation or just love dolphins.  

30. Use a consistent page margin width to avoid clutter

Inspirational posters are all about a compelling message that resonates with the reader.

It’s important for the message to be clear.

But in this inspirational poster example, there’s A LOT going on.

Multiple colors, fonts, words, and shapes come together to form a very interesting poster design. And there are hundreds of creative poster ideas out there just like this.

With so much going on, why does it still work so well?

The poster feels professional and organized because the designers used a consistent margin width around the text.

As you go from one line to another, your eye knows exactly where to look.

This is a great way to make the actual text just as compelling as the message. 

So, if you’re thinking about taking a similar approach when making an inspirational poster on your laptop for graphic design or just want a creative look, I recommend using a consistent margin width .

31. Use icons to direct the eye to important information

We have already talked about using leading lines to direct the eye in the right direction in a previous example.

Well, this tip is similar: use icons to point to important information.

If the icons you select already look like arrows, like above, then you are made in the shade.

These pointing shapes are called “directional cues”. It doesn’t really matter where you look on this poster, the icons are pointing you towards the center.

32. Include a visual gag or pun, it never hurt anyone

If your creative poster idea can cause an emotional reaction, people are likely going to remember it.

You can achieve a positive reaction by not taking your poster design too seriously.

And secondly, by using a visual pun or gag, like in the informative poster above.

I know I’m going to remember this poster for weeks to come, mainly because it was so punny. I bet you will too.

33. Blend your topic into your font choices, or create your own

There are no rules out there that say you must use a premade font to bring your creative poster ideas to fruition.

Sometimes you need to create a font from scratch, and with our collection of icons, you can create do just that!

We have already seen how a designer used related icons to create a dolphin from scratch. You can use the same general idea to build your own custom font as well.

For example, in the event poster above , the designer actually uses musical graphics and icons to build an interesting font.

34. Use a solid background shape or border to make text pop

If you want to make text jump off your creative poster, follow the example above.

The designers use solid black blocks to make the title text stand out. It also shows the reader where they should look first, which is always a plus.

Additionally, this tactic can highlight a date, a website, or something important on your poster.

Just be sure to use this trick sparingly, or it loses its effectiveness.

35. Include clever design choices to stand out in this busy world

This creative poster looks like a mess of random shoes, right? Well, it is, from this angle.

But if you take a step back, you can clearly see that the shoes are actually spelling something out.

It’s almost like one of those magic picture books that dominated the 90s.

And this creative poster idea will definitely catch someone’s eye as they are walking by. It may actually cause them to do a double take and come back to it. If that’s not an effective poster, I don’t know what is!

36. Highlight an object that everyone will recognize

Creative posters that reveal their complexity over time will have a lasting impact on your audience.

For example, if you took a quick glance at this poster you would probably see a grail.

This object happens to be what they are searching for in this installment of Indiana Jones. Even the most casual fan, like myself, would recognize that imagery from afar.

But when you take a close look at the rest of the poster, you see the profiles of Indy and his father form the grail.

This a great way to feature various iconic objects that causal, and hardcore, fans will be drawn to.

And it happens to be a famous optical illusion!

37. Include a simple and memorable tagline

In this fast-paced world, you have to get your message out there quickly and efficiently.

That means sometimes the most straightforward posters are best.

For example, this designer created a very interesting poster by saying two things with a single phrase.

They were able to create a very unique and modern poster by keeping things simple.

They could have said both of those things separately on this poster, but the impact wouldn’t be the same. And it wouldn’t have been an interesting poster in the slightest!

38. Embrace negative space in your design

You don’t need to cover every single pixel of your graphic to create an interesting or creative poster.

It’s good design practice to leave some when creating graphics to allow your poster to breathe.

Especially if you’re trying to create a flat or minimalist poster, like above. As you can see in this example, the blank space actually helps the text pop off the page.

39. Make sure all the important details are in one spot

Searching for a creative poster for important details, like an event location or time, can be a pain.

If the key information isn’t easy to find, your poster won’t be doing its job effectively.

That’s why I recommend placing pertinent information in the same general area.

Things like the date, a website, or the event location should all be in a single spot. Usually, the header or footer is a safe spot for this info.

In this poster example from AAF Omaha, all of their key info is grouped together.

They use negative space to make the information stand out from the background.

40. Visualize your event schedule or timetable with a timeline

The designer for this poster decided to visualize the event’s schedule directly on the poster by using a timeline template.

They could have included a start and end time, like many other types of posters on this list.

But this makes it easy for readers to know if any events are happening simultaneously.  

41. Use an infographic to tell a data-driven story

If you want to include some data or charts on your poster, I would recommend using an infographic as inspiration.

With an infographic, you can use graphs, figures, maps and charts to effectively tell a story. As you can see in the example above, they use all of these graphics in an interesting way.

All of these graphics come together to efficiently explain how Credilogic grew over the past decade.

From the timeline infographic that explains their origin story to the graph that shows their growth over the year, and even the logo history.

If they were wanting to introduce their company to the community with this infographic-like poster, I would say they succeeded.

42. Highlight an important piece of information with a contrasting font color

Sometimes all you need to do to grab someone’s attention is highlight a particular word or phrase. This phrase could be something like “Free”, “Act Now” or “50% Off.”

Or, in the case of this creative poster example, the word “Drink.” As you can see, this word is highlighted in a particular font color to make sure it jumps off the poster.

The designers know that people aren’t going to pass up the opportunity for free food and drinks, so they made sure readers can’t miss it.

43. Tell a story with images or icons, not words

It’s a well-known fact that your brain processes images a lot faster than text . And you can use this hack to make your creative poster a guaranteed knockout.

All you need is a few icons or graphics that can tell a quick story, like in the poster example above.

However, try to only use recognizable or simple icons to tell your story. Nothing too technical or out of right field, or your readers will end up confused.

I’m guessing that you were able to decipher that this minimalist poster was for a winter jazz concert pretty quickly. But if not, they added some explanatory text below the icons too.  

44. Improve almost any photograph with a duotone

Duotones hit the graphic design world recently, and it seems to be sticking around for a while.

This style became very popular because it allows a designer to add bold and bright colors to any image.

If you’re looking for a bold poster background, a duotone is perfect, especially when you want to improve a stock photo or keep a consistent color palette throughout the poster.

45. Change the reader’s perspective, literally

You may need to change perspective if you’re having trouble thinking of a creative poster idea. Start by taking a new look at a very common topic and you will have a ton of great ideas in no time.

In this example from IQ Agency, they take that idea very literally and design a memorable poster.

Almost everyone knows the NYC skyline, that’s not unique. But when they flip the perspective and add some bold, partially obscured text, this poster becomes an instant classic.  

46. Use related color and shapes to break down a complex schedule

If you’re going to include a lot of info on your creative poster, I would recommend breaking it down into consumable chunks.

The presentation is really up to you and depends on the amount of info you want to share. You can use color, shapes, or borders to keep things organized.

Or you could combine all of those design ideas like they did in the event poster example above.

Instead of just listing their event schedule on a blank piece of paper, the designers used color and shapes to beautifully connect it all.

47. Present text or titles in a unique way

Sometimes to get your message out there, you need to think outside of the box, especially when you’re designing a creative poster.

In this unique poster example, the designer decided to present the event title in an innovative way.

Instead of going the traditional route, they presented the text across multiple lines. Then they used random breaks in the words to form an interesting focal point.

It may take someone a few seconds to read this poser, but it will definitely stick with them long after the fact.

48. Upgrade a stock photo with flat icons, filters, and borders

One of my biggest design pet peeves is when people insert a stock image onto their graphic s . They don’t even take the time to add icons, borders or a simple color filter!

All of these things could have instantly upgraded the photo and made the graphics unique to their brand!

In this creative poster example, they used a simple border to give the image more structure and draw the eye in.

And then they added a flat pink shape to make the text really pop.

Overall, they created a very engaging poster without using any gimmicks that distract from the message.

49. Add a splash of vivid color to your minimalism

Vivid color palettes are one of the biggest graphic design trends this year.

Massive brands like Apple, Spotify and Google are adding them to their marketing and design arsenal.

You can use these bright colors to add a little something extra to your minimalist poster. In the poster above, the creators used a vivid gradient to catch the eye.

Plus it fits exceptionally well with the simple design used throughout the rest of the poster.

And this approach doesn’t abandon the minimalist ideals of using only what you need to get a point across.

50. Make your text pop with layers and depths

Bold text is one of this year’s biggest graphic design trends because this type of text will jump out and grab your attention.

It also looks amazing o n high-definition screens, so expect to see bold fonts all over your social media feeds this year.

If you want to take bold text to the next level, I recommend following Nike’s lead.

In this poster example, they separated their bold text into different layers and it looks incredible.

A poster example like this will definitely stand above the noise in real life and on social media.

51. Swap a letter with an icon or illustration

I have been a fan of this innovative poster example since the moment I saw it.

From the minimalist design to the patterns, I liked every part of it. Plus it promotes an important and potentially heavy topic in a fun way.

But in my opinion, the replacement of the letter “O” with an icon is the best part of this example.

With this swap, the designer wanted to make sure people knew that voting was a great way to make sure their voice is heard.

This simple design choice will ensure that their message is seen by a ton of people. I think it was a success because almost two years after its publication, people are still sharing this poster on social media.

52. Avoid using a boring background under your color filter 

At this moment in time, there are millions of free images, stock photos and patterns in the world. With even more being added each day!

So why would you use a boring background image or pattern under your color filter? I know I wouldn’t.

Not sure exactly what I’m talking about? Check out this poster example, and you can see how powerful an interesting background image can be:

These flowers add so much color to the minimalist poster, all without distracting from the written content.

This poster is also a great example of a trend called colorful minimalism that I think will dominate 2019!

You made it to the end of our roundup of creative poster ideas! Great job!

And if you’re looking for a little more info about creating posters I would start here:

• How to Make a Poster in 10 Steps (2024 Poster Design Guide + Templates)
• 22 Event Poster Ideas, Backgrounds & Design Tips
• 21 Essential Human Resources Poster Examples

Discover popular designs

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• Academic Writing / Conferences

Presenting a Poster Presentation: Tips and Reflections

by Purdue Global Academic Success Center and Writing Center · Published December 9, 2015 · Updated December 8, 2015

By Amy Sexton, Kaplan University Writing Center Tutor

Active professional development and scholarship are extremely important for educators, and conferences can provide an excellent avenue for both. As a virtual employee, I find it especially refreshing to attend physical conferences and interact face-to-face with colleagues in my field.  I recently had the opportunity to present at a poster session at the Georgia International Conference on Information Literacy in Savannah, GA.  As a writing tutor, I constantly help students with tasks related to information literacy, so I wanted to attend and present at this conference. I have presented workshops and traditional presentations at conferences before, but I had never presented a poster presentation, so that is what I proposed.  I wanted to broaden my horizons and try something new and different.  Designing and making the poster and then presenting to a group of educators was interesting and fruitful and  resulted in numerous takeaways, including practical suggestions for designing and producing posters and thoughtful reflections.

Designing and Creating a Poster:   Prior to this conference, my experience with primarily visual communication had been limited to PowerPoint presentations and the occasional bulletin board, so I needed assistance with poster design.  I found the following sites and articles helpful:

Creating Effective Poster Presentations – This site contains comprehensive links that cover important elements from planning to presenting the poster (Hess, Tosny, & Liegel, 2015).

How to Distinguish a Good Poster Design from a Bad One – This article gives helpful guidelines and pictures of good, bad, and ugly poster designs.  As a visual learner, I appreciated seeing examples (“How to Distinguish”, n.d.).

Free Research Poster PowerPoint Templates – While I did not use a template, I found it helpful to see templates and examples (“Free Research Poster”, 2015).   I would definitely use a template if I had arranged to have my poster printed (see below).

When I created my poster, I first wrote a PowerPoint presentation and then printed the slides and arranged them on a 36X48 trifold poster board.  I used adhesive tabs to attach the slides to the poster.  This worked well, and I was happy with my poster design, but, as always, hindsight and reflection have helped me pinpoint some things I may have done differently.  I share these here in hopes that they may be helpful to others who may not be very familiar with poster design and creation.

One reason that I did not use a template was I realized that doing so would require a special printer to print the larger PowerPoint slides. I do not have a special printer, so I would have had to arrange for a printing company to print my poster.   The starting price for printing a poster the size of mine is $45 at PosterPresentations.com (“Price Guide”, 2015), and a quick Internet search suggests that this is a typical price.  While this may seem expensive, to compare, it is approximately the same amount that I spent preparing my poster.  Also, if I had flown to the conference rather than driven, as many conference attendees do, having the  poster printed and shipped to the hotel or conference site would have been necessary.  Obviously, having a poster printed would be an extra step that would need to be factored into the planning process.

Conference Reflections:   Preparing the poster, traveling with it, and setting it up at the conference went smoothly, but, once I was in the room and presenting with colleagues, I noticed that many of  the other presenters had a related, tangible action that they discussed with conference participants, such as a study, project, or course revision.   The presenters to my left talked about an ongoing traveling librarian program at their university; the presenter on my right detailed the successes of implementing an information literacy component using Web 2.0 technologies into a library research course.  While my project had good ideas and research, I have not yet implemented any of my findings (other than to publish an article on this blog: Exploring and Preventing Plagiarism in a Digital Age ), so I am now thinking about ways that I can use the knowledge I gained from my research  in my daily work and future presentations.

Overall, proposing and presenting this presentation was a worth-while and fun professional learning experience.  Perhaps best of all, it was something new and unfamiliar, which forced me to step, metaphorically, into the shoes of our students as each and every course they begin is likely new and unfamiliar to them.

Free research poster PowerPoint templates.  (2015).  Retrieved from http://www.posterpresentations.com/html/free_poster_templates.html

Hess, G., Tosney, K. & Liegel, L.  (2015).  Creating effective poster presentations:  An effective poster.  Retrieved from http://www.ncsu.edu/project/posters/index.html

How to distinguish a good poster design from a bad one.  (n.d.).  Retrieved from http://www.nuigalway.ie/remedi/poster/media/Posters_Good_and_bad.pdf

Price guide: Products and services.  (2015). Retrieved from http://www.posterpresentations.com/html/price_guide.html

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Hi Kathleen, Thank you for your feedback! I am so happy that you found my blog post helpful and that it has inspired you to consider doing your own poster presentation!

Fantastic blog, thanks! I’ve never done a Poster Presentation, but now I feel that I can do one in the future!

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• Jun 21, 2021

Best examples of scientific posters

Looking for inspiration for your next scientific conference poster?

Imagine - it’s now 8 pm at a conference you’re attending.

You’re tired after sitting through five back-to-back sessions of graphs, error bars and statistics. You remember that one guy sitting in front of you from Session 2 who could barely keep their eyes open and someone else who spilled their coffee onto the floor.

People are tired.

But they also want to get excited again before the day ends. Free food and drink is up for grabs in the next session! What’s the next session you ask?

Well of course it’s the conference poster session!

The doors to the session hall open up and you’re greeted by a literal art gallery of scientific work. Or at least, some of them could be considered art. Oh boy here we go.

Ah no, not the person on poster #37 who pasted their PowerPoint slides onto an A0 sheet of paper.

And definitely not the other person on poster #49 with that intimidating wall of text made up of manuscript pages.

Where have all the good posters gone?

Unfortunately, not all scientific posters are visually attractive. As a result, these posters are at best less likely to strike a conversation with attendees - at worst making attendees run away from you!

A well-designed scientific poster tells everyone in the hall a lot about you: about the way you present your work, about your skills in graphic design, about the amount of effort you put into your story.

Your poster is your story.

But what is it that makes a poster really stand out ? What design elements catch your attention from across the room? What makes you want to start that conversation with the presenter?

In this blog, Dr Juan Miguel Balbin, Science Communicator at Animate Your Science, showcases real-world examples of good scientific posters, appraises them from a design perspective and reverse-engineers their components.

A good poster leads to a good first impression

If you believe your research is ground-breaking, then it deserves to be recognised with some added polish!

Your poster is your ultimate networking tool. It’s your secret weapon for when you’re trying to catch the eye of that hotshot professor who you want to collaborate with (or get in touch with for that post-doc position in the Swiss Alps). Unfortunately, that hotshot professor is likely a very busy person and is cherry-picking who they want to talk to before they disappear off to the bar, wine glass in hand.

You’ve got to make sure you get noticed before that happens. And what better way to show off your colours than with your scientific poster?

Poster appraisal

Here we showcase four examples of very well-made scientific posters from real-world research. They incorporate several design elements that we discuss in our How to Design an Award-winning Poster course - our tried and true recipe for success! Here, we will reverse-engineer and highlight the merits of each poster one-by-one and highlight:

first impression (gotta express my feelings about art, you know?)

colour scheme (with a palette you can use on your own poster using the Eyedropper tool )

layout ( the “skeleton” of a poster )

other features of note

what could be improved?

Let the artshow begin!

Example #1 : James Bond vs. Superbugs

First impression

Right off the bat the thing that really catches your attention is the graphical abstract designed like a comic-book strip. A poster can serve as entertainment just as much as it can communicate science! Who wouldn’t want to overturn an evil mastermind superbacterium?!

This poster was so successful and memorable that Dr Katharina Richter was contacted by attendees afterwards, referencing her as “the female James Bond”. Now that’s one way to make a lasting impression!

The results? A new collaboration, a co-authorship and an invitation to write a book!

To the point and uses catchy alliteration - from b ench to b edside. Not littered with jargon, and is between 5-15 words. It’s also positioned 2/3 to the right, which is a visual hotspot in photography theory according to the rule of thirds .

Colour scheme

Blue’s the theme here. To contrast, the splash of red as an accent really draws your eyes in onto the graphical abstract from far away. Headings are very clear with the contrast between white and blue.

The most eye-catching posters will have a picture that takes up a large chunk of the page as the focal point , which is exactly what the graphical abstract is doing.

Text is minimal and is straight to the point. With short sentences, you won’t get lost while reading.

Sections are neatly split in two columns and have a consistent margin thickness to keep it neatly aligned and tidy! Your eyes can easily follow the intended order of sections from left to right.

A small handful of figures that have your key findings are all you need.

If you’re standing by your poster, you also don’t need any pre-amble text for your figures. You do the talking, the figures will figure the rest out (pun unintended, I promise!). The figure legends are enough to inform passing readers, who will then want to follow up with you after!

Other features of note

QR codes are the symbol of a modern science poster! You’ve given people the prologue to your story, why not link them to the rest of the adventure in the manuscript?

What could be improved?

The layout would benefit from more negative space for your eyes to rest on. It can also be easy to get lost in a paragraph, so increasing the spacing between lines would also help generate more negative space.

Example #2 : Fancy a finch?

My eyes are instantly drawn to the beautiful photo of the finch from across the room - you know what the study is about without even reading the title!

Yet more clever alliteration between the words f lexible, f oraging and f inch. It neatly summarises the study within 5-15 words in a large font size for increased visibility in the conference hall!

The author of this poster was clever to base their colour scheme on the photo of the finch, thanks to the handy eyedropper tool! The earthy colours come from the head (gray-brown), cheek (white), tail feathers (gray-black) and beak (orange).

A neat white margin hugs the poster from all sides, and while aesthetically pleasing it also doubles as a bleed margin for printing.

Rectangular textboxes are staggered across the poster to neatly scaffold each piece of information - this makes it easier to follow. Do you notice how the shapes of these rectangles are sized so that they neatly surround the shapes of the finch? Even the text is justified in a way that it doesn’t overlap with the finch. This is a useful technique when you’re using adding text next to images that have an irregular shape.

This poster is a great example of what posters are meant to do - showcase the best of your data . And no this doesn’t mean all of your data! With only a handful of figures, your take-home messages are more likely to land.

The graphs also neatly incorporate the colour scheme into the data points. All praises to you if you do this, don’t be lazy!

A divider is used to package all of the meat of the poster into one block. This ensures everything outside of the divider except for the title is untouched from clutter and ensures that there’s negative space .

Having a solid colour for the poster with minimal clutter and large spacing will ensure your eyes don’t get lost, and that the photo stays as the primary focal point .

Honestly, it’s hard to critique this one! Though if I were to pick a point, it would be to have a small take-home message section that summarises your study and its conclusions. The font sizes should be consistent throughout the figures as well.

Example #3 : All about crabs!

We’re starting to sense a pattern here. You guessed it - that big ol’ crab in the middle makes for one big first impression! The poster overall is beautiful with loads of different kinds of visuals - there isn’t a single boring-looking section!

Clever use of a double meaning main title - “sizing up” referring to evaluating, or critically assessing, as well as in reference to measuring crabs in the study. The job of the main title is to catch your attention. Below that, there’s also a subtitle where you can add the nitty-gritty details of your study.

A vibrant display of three accent colours are used equally across the poster, contrasting with the black. Guess where they got the colours from? That’s right, using the eyedropper tool on the crab!

Here we have a two column layout, similar to Example #1 , with cleverly titled headings. Note that none of the headings are your typical “Introduction”, “Results” and “Conclusion”. Instead, each title is written to show some personality. Save the formal headings for the manuscript!

Like Example #2 , the text is neatly justified around the center circle so everything fits nice and snug!

Have you noticed several bits of text are accompanied by a symbol or icon ? Icons are fantastic for giving each section some visual context, i.e. a boat to describe how they collected their crabs. Pictures speak for you!

All of the data has also neatly incorporated the accent colours to ensure they stick out. And by limiting it to just two graphs , it sticks out even more!

Remember - your poster is a networking tool, so give people ways to find you! Twitter is the home of academics on social media so add your Twitter handle and a photo !

Like with Example #1 , more negative space is needed especially with a busy black background. I would merge the methods sections together and have one space to rest your eyes on. Less is definitely more!

Example #4 : Cheese is serious business!

Did you see those 3D effects on the milk around the cheese? Now that’s the sort of picture that literally pops out of the poster! I’d definitely want to follow up with this presenter.

Different parts of the title are in bold or a different colour to make each separate variable in their study stand out. From a distance, you can easily see “Bovine cheese-making milk” as the main topic, with the remainder of the text in a darker colour.

Earthy colours are, in my opinion, less distracting (and less stressful on your retinas) than brighter, more vibrant colours. Instead, it allows accent colours to pop out more, as you can see with the baby blue highlights and the vibrant yellow cheese.

With a landscape poster you can afford to scaffold your sections in more columns , in this case four. Spread out, people! And despite the relatively hefty amount of text, there’s a neat margin between sections that allow your eyes to rest on negative space .

Also much like with Example #1 , this poster respects the rule of thirds by placing the big cheese 1/3 across the page to make it more visually striking.

The graphs and table have neatly incorporated the primary and accent colours of brown and baby blue (a round of applause to the presenter for opening up their graph files to change the colours just for the poster!).

Having the graphs be large and imposing makes them much easier to read and interpret. They’ve also neatly tucked the figure legends underneath the graphs to package it all together in a neat box. You won’t be confused as to which legend goes to which figure!

If your supervisor insists on having a fairly large amount of text, do what this poster does and indent your text into paragraphs. With an indent, you’ll know where one paragraph ends and where the next one starts, and you won’t get lost in the sea of words!

Definitely chop down the words (if you can resist the temptation) and up the body text font size! You know how people win prizes for those competitions that ask you to describe something in 150 words or less? You’re also more likely to get that prize at a conference with this same tip. Let’s try with <250 words to begin with.

Take-home messages for your next poster

Make use of one big key visual to grab people’s attention.

Come up with a colour scheme of 4-5 colours and stick to it.

Less is more! Fewer words on print means you’ve got more to actually talk about

Are you excited to put some ideas into practice for your next scientific poster? We go into far greater detail about making your posters amazing in our How to Design an Award-winning Poster course , so check it out! And if you found this blog useful, please consider subscribing to our newsletter!

Until next time!

Dr Juan Miguel Balbin

Dr Tullio Rossi

#scientificposters #Twitter

Related Posts

How to Design an Award-Winning Scientific Conference Poster

Best scientific poster templates for PowerPoint

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Links to university corporate identity (Logo) pages

List of corporate identity pages where you can download university logos to use with your poster presentation. Help your fellow researchers. Good quality logos for use in printed research posters  are difficult to find online. If you have a link to the identity page of your university, email it to us and we will add it to our list for others to use.

UC Berkeley Texas A&M UCLA Columbia Medical Center Stanford University

Adelphi University Duke University UPENN Bradley University ENMU

UNC Chapel Hill Northwestern University Magnet recognition Seal  Howard University University of Houston

Drexel University Carlow University UNLV UNR UFL

TUFTS George Mason U. St. Scholastica College Mount Royal University Penn State

Yale University University of Wisconsin SD School of Mines USC GATECH

STARTER POWERPOINT POSTER TEMPLATES

Standard size research poster templates in inches use these starter poster templates as a starting point for your own poster designs, thumbnails of posters are shown in proportion to each others’ sizes based on a 48 inch (height) x 96 inch (width) display area, 36” tall x 48” wide
.

STARTER 36x48 POWERPOINT POSTER TEMPLATE The 36x48 scientific poster template size is one of the smaller sizes and also one of the most common. It is very suitable for scientific posters with low to moderate amount of text and graphics. The 36x48 research poster template can also be printed at the following sizes without distortion or any necessary adjustments: 36x48 (Standard), 42x56, 48x64, 30x40

Trifold (tabletop)

STARTER    TRIFOLD POWERPOINT POSTER TEMPLATE These free PowerPoint poster templates are designed for a standard 3x4 foot poster presentation to be mounted on a standard Trifold poster board. This research poster template should be printed only at the following size: 36x48 (Standard Trifold) This poster template is for a standard Trifold board presentation. You can use it with poster boards available at office-supply stores or our professional ready-to-use Trifold poster presentation product. Are you looking for a larger MonsterBoard template? Use this PowerPoint MonsterBoard template.

36” Tall x 56” Wide

STARTER    36x56 POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard 3x4.5 foot poster presentation. This PowerPoint research poster template is for a medium size poster. It is suitable for most poster presentations. It can accommodate moderate to large amounts of content.

 This scientific poster template can be printed at the following sizes:
 36x56 (Standard), 42x65.3, 48x74.6

36” Tall x 60” Wide

STARTER 36x60 POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard 3x5 foot poster presentation. This is also one of the standard sizes. It is used mostly when the height of the presentation board is only three feet and there is more content to present that can fit in a 48x36 poster.

 This scientific poster template can be printed at the following sizes: 36x60 (Standard), 42x70, 48x80

36” Tall x 72” Wide


STARTER    36x72 POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard 3x6 foot poster presentation. The same as the above scientific poster template, only wider by a foot. Again, it depends on how much content you need to present.

 This scientific poster template can be printed at the following sizes:
 36x72 (Standard), 42x84, 48x96

36” Tall x 96” Wide

STARTER    36x96 POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard 3x8 foot poster presentation. 
It’s the widest one you can use on a three foot tall presentation board. It has five columns.

 This scientific poster template can be printed at the following sizes:
 96x36 (Standard), 24x64

42” Tall x 60” Wide

STARTER    42x60 POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard 3.5x5 foot poster presentation. This PowerPoint research poster template is suitable for most poster presentations. It can accommodate moderate to large amounts of content.

 This scientific poster template can be printed at the following sizes:
 42x60 (Standard), 36x51.42, 48x68.57

42” Tall x 72” Wide

STARTER    42x72 POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard 3.5x6 foot poster presentation. This PowerPoint research poster template is for a medium size poster. It is suitable for most poster presentations. It can accommodate moderate to large amounts of content.

 This scientific poster template can be printed at the following sizes:
 42x72 (Standard), 36x61.70, 48x82.28

42” Tall x 90” Wide

STARTER 42x90 POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard 3.5x7.5 foot poster presentation. This PowerPoint research poster template is for a large size poster. It is suitable for most poster presentations. It can accommodate moderate to large amounts of content.

 This scientific poster template can be printed at the following sizes:
42x90 (Standard), 36x77.14, 44x94.28

44” Tall x 44” Wide

STARTER 44x44 POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard 3.7 x 3.7 foot poster presentation. This PowerPoint research poster template is for a medium size poster. It is suitable for many poster presentations. It can accommodate moderate amounts of content.
 This scientific poster template can be printed at the following sizes: 44x44 (Standard), 36x36, 42x42, 48x48

48” Tall x 72” Wide

STARTER 48x72 POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard 4x6 foot poster presentation. This PowerPoint research poster template is for a medium/large size poster. It is suitable for most poster presentations. It can accommodate moderate to large amounts of content. 
This scientific poster template can be printed at the following sizes: 48x72 (Standard), 24x36, 42x63

48” Tall x 48” Wide

STARTER    48x72 POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard 4x4 foot poster presentation. This scientific poster template is a good size for limited available spaces without compromising room for content.

 This research poster template can be printed at the following sizes: 48x48 (Standard), 36x36, 24x24, 42x42

48” Tall x 96” Wide

STARTER    48x96 POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard 4x8 foot poster presentation. This poster template is for the largest size poster usually allowed in conferences.

It can accommodate a lot of content. You can use this template if you also have a large number of photos, tables, charts, and text.

 This scientific poster template can be printed at the following sizes: 48x96 (Standard), 24x48, 42x84, 36x72

40” Tall x 30” Wide

STARTER    40x30 POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard 40x30 inch poster presentation. This vertical poster template can accommodate a moderate amount of content. It can accommodate several photos, tables, charts, and a decent amount of text. This scientific poster template can be printed at the following sizes:
 40x30 (Standard), 48x36, 56x42

Free PowerPoint poster templates in metric sizes (cm) for international poster conferences

Thumbnails of posters are shown in proportion to each others’ sizes based on a 200 cm (height) x 100 cm (width) display area, 91 wide x 122 tall.

STARTER    91cmX122cm POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard metric 91 cm by 122 cm scientific poster presentation for international poster sessions. This PowerPoint poster template is essentially a vertical version of a standard 48x36 inch poster presentation. 

This scientific poster template can be printed at the following sizes:
 91 cm x122 cm (Standard 36x48 inches), 76x102 cm

70 Wide x 100 Tall

STARTER 70cmX100cm POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard metric 70 cm by 100 cm scientific poster presentation for international poster sessions. This PowerPoint poster template is for a small size poster poster presentation commonly used at international conferences.

This scientific poster template can be printed at the following sizes: 70 cm x100 cm (Standard 27.5x39.37 inches), 100x143 cm

100 Wide x 140 Tall

STARTER    100cmX140cm POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard metric 100 cm by 140 cm scientific poster presentation for international poster sessions. This PowerPoint poster template is for a small size poster poster presentation commonly used at international conferences.

This scientific poster template can be printed at the following sizes:
 100 cm x140 cm (Standard 39.37x55.12 inches)

1 Meter x 1 Meter

STARTER    100cmX100cm POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard metric 1 meter by 1 meter scientific poster presentation for international or domestic poster sessions. This template is commonly required at the Keystone Symposia research poster conferences.

This scientific poster template can be printed at the following size:
 100 cm x 100 cm (Standard 39 x 39 inches). Any square size up to 121 x 121 cm

100 Wide x 200 Tall

STARTER    100cmX200cm POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard metric 1 meter by 2 meter scientific poster presentation for international or domestic poster sessions.

 This scientific poster template can be printed at the following size:
 100 cm x 200 cm (Standard 39 x 78 inches)

STARTER A0 POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard metric A0 scientific poster presentation at a 841mm x 1189mm size for international or domestic poster sessions. This scientific poster template can be printed at the following size:
 46.81 inches x 33.11 inches

STARTER    A1 POWERPOINT POSTER TEMPLATE This free PowerPoint poster template is designed for a standard metric A1 scientific poster presentation at a 594mm x 841mm poster size for international or domestic poster sessions. This scientific poster template can be printed at the following size:
 23.39 inches x 33.11 inches

VIRTUAL POSTER PRESENTATION

STARTER    POSTER TEMPLATES These free PowerPoint poster templates are designed for screen presentations at virtual meetings Virtual - Standard Screen (4:3 Ratio) Virtual - Wide Screen (16:9 Ratio)

Virtual poster sessions for conferences and meetings of all sizes

If you are a meeting organizer we can help you set up a virtual poster session, free yourself from managing poster submissions and provide your meeting's attendees with a versatile presentation platform that will meet all your requirements.

Five good reasons to print your poster with PosterPresentations.com

Amazingly fast printing: Experience amazingly fast printing with us! If you place your poster order between Monday and Friday before 3pm Eastern time (noon Pacific time), we'll ship it out the same day. You can expect your delivery within one, two, or three business days. Plus, if you give us an additional two business days, we'll provide free shipping! Top-Quality Materials: We take pride in using the finest materials available in the industry. Our prints are produced on high-quality photographic papers, vinyls, and exquisite fabrics. In fact, we were the pioneers of fabric printing for research posters in the USA back in 2008. Reliable Customer Support: Rest assured that we don't simply print whatever you send us. We ensure that your files are optimized for the best possible printing results. If we notice any issues, we'll promptly inform you. Your presentation matters as much to us as it does to you. Competitive Pricing with No Surprises: As a professional, you'll find our prices to be competitive, and we never add unexpected last-minute fees. Furthermore, expedited printing is always included at no extra cost. For students, our prices are among the lowest nationwide. Group Discounts Available: Place a group order with us and not only will you enjoy free shipping, but also discounts that can beat most of our competitors. Feel free to reach out to us at 510.649.3001 for more information.

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How to Design a Winning Poster Presentation: A Quick Guide 

Are you looking to make a lasting impression at your next conference or academic event?  Have you ever been in a situation where you had to present a poster presentation for a conference but didn’t know where to start?  Designing a winning poster presentation design can be daunting, especially when you have limited time and resources. But don’t worry, with a little planning and creativity; you can create a poster presentation that will grab your audience’s attention and effectively communicate your message. 

In this blog, we will dive into the world of poster design and provide a quick guide on creating a creative poster presentation design. From choosing the right layout and color scheme to selecting the best images and fonts, we will share examples and templates to help you along the way. 

Are you ready to design a poster presentation that will make an impactful impression? 

Let’s get started!

What is a poster presentation?

A poster presentation is a great way of communicating research, study findings, concepts, and ideas. It is a visual representation of information used to attract the audience’s attention and explain the topic in an easy-to-understand manner. A poster presentation typically consists of a poster and a brief explanation.

The poster should be designed to be visually appealing and include a compelling title slide that will draw the audience’s attention. The content should be organized logically and include a clear message that differentiates it from other posters. 

The text should be concise and written in a large font size to be easily read from a distance. Additionally, the poster should include images, PowerPoint tables , graphs, and other visuals to help illustrate the points made.

The brief explanation should be five minutes long and provide an overview of the poster’s content. The speaker should be friendly and professional and use appropriate language for the audience.

How to make a poster presentation?

Making a poster presentation can be a great way to showcase your research or project, but it can also be a bit overwhelming if you’re unsure where to start. Here are tips for poster presentation that will grab your audience’s attention and effectively communicate your message.

Start with a plan

Before you start designing your poster, it’s essential to have a clear idea of what you wish to achieve. Think about your audience, message, and the key points you want to communicate. Once you have a plan in place, it will be much easier to create a poster presentation PowerPoint that is both visually appealing and informative.

Choose the right layout

The layout of your poster presentation is important as it can affect how easily people can read and understand your information. A good layout with a clear information hierarchy will be easy to read. You can use various fonts, sizes, and colors to emphasize the most important points.

Use images and graphics

A poster presentation full of text can be overwhelming, so it’s important to include images and PowerPoint graphics to break up the text and make it more visually appealing. Make sure to choose relevant images for your topic, which will help to communicate your message.

Use contrasting colors

Choosing the right color scheme is essential for ensuring your poster presentation design is easy to read and engage. Use contrasting colors for the background and text, and ensure that the text is easy to read against the background.

Proofread and edit

Once you’ve finished designing your creative poster presentation, it’s vital to proofread and edit it to ensure there are no mistakes or typos. It’s also a good idea to get feedback from others to see if any changes or improvements can be made.

Creating a creative poster presentation takes a bit of planning, creativity, and attention to detail, but by following these tips, you can design a poster that will engage your audience and effectively communicate your message. Remember, a poster presentation PPT is not just a collection of text and images; it’s a visual tool to communicate your ideas and research.

Tips for Poster Presentation

Creating an appealing poster presentation perfectly captures your audience’s attention and effectively communicates your message. Here are five tips to help you create an effective PowerPoint poster presentation:

Keep it simple

Your poster should be easy to read and understand. Avoid using too many colors or borders, as this can be distracting and look untidy. Use a limited color palette and keep the text concise.

Choose an eye-catching headline

Think of some eye catchy or witty text as your poster’s focal point to grab people’s attention. They will want to look closer if it makes them laugh or piques their curiosity.

Use high-quality photos

You can use pictures to design posters, and choosing high-resolution photos is essential, especially if you print them in large pixels or sizes. Any pixelation or slightly blurred graphics can turn your design into a disaster.

Introduce your poster presentation with a “1 Minute Pitch.”

You don’t want to “give everything away,” so to speak, but rather capture the interest of your audience, introduce yourself and the project, and spark a dialogue.

Add a memorable call to action

Your poster will only be meaningful if it makes the audience act on the message you delivered. Compose a clear call to action to inform them of what to do next. You can add details on where to purchase tickets for event posters in your call to action.

By following these tips, you can create a compelling and creative poster presentation design that will capture your audience’s attention and effectively communicate your message.

Poster Presentation Examples

When creating a creative poster presentation, seeing examples can be a great way to get inspiration and see what works. In this section, we will be showcasing a variety of poster presentation examples that demonstrate different design techniques and styles. 

From scientific research posters to creative projects, these examples will give you a better understanding of how to create a poster that will grab your audience’s attention and effectively communicate your message. 

Wrapping It Up

Creating a creative poster presentation requires careful planning and attention to detail. It is essential to identify the poster’s goal, consider the target audience, decide where to share it, use a pre-made PowerPoint template , pick a relevant or branded color scheme, include a clear call-to-action, and use fonts to create a hierarchy of information. 

Additionally, ensuring the poster has an attractive visual impact, a compelling title, a clear message, cohesiveness, design and readability, storytelling, alignment, margins, and white space is essential. By following these tips, you have access to various ideas for poster presentations that will have a lasting impact.

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Penn State University Libraries

Poster creation and presentation.

• Getting Started
• Elements of Poster Design
• Images and Graphics
• Design Guides and Rubrics
• Preparing and Presenting
• Sample Posters
• University Libraries Undergraduate Research Awards
• Additional Resources

Poster Creation Tips

When creating your poster, it can be helpful to have a friend or advisor take a look at your poster and provide feedback. As you look at these sample posters, keep the following feedback in mind:

• What is working well about the poster?
• What elements help the poster elements stand out?
• Who is the audience for this poster?
• What is the main message of this poster?
• How does the font, color, and size of the text
• contribute to the message?
• How do the visuals (images, graphics) contribute
• to this message?
• Are the citations adequate and appropriate?

Research Posters from Penn State Students

Partisan Bias in Electoral Conflict by Seamus Wagner

This work examines what factors influence varied perceptions of electoral conflict using a case study in Tanzania. The 2015 general elections in Tanzania, some constituencies experienced electoral conflict. Using an original survey developed in conjunction with graduate students at the University of Dar es Salaam, this paper tests perceptions of violence in Kawe, a constituency in the heart of Dar es Salaam that experienced conflict during the 2015 general elections.

This poster was awarded the University Libraries' Undergraduate Research Award: Excellence in Information Literacy in spring 2018.

Showcasing Internships: The Art of Scientific Presentations by Sarah Mohammed & Matt Adams

For the past two years, Penn State Altoona has conducted a pilot program of students presenting their internships at undergraduate research fairs. This is novel territory with virtually no research to guide presenters. Our research team will determine 1) what visual qualities of a research poster translate into award-winning presentations and 2) if these winning qualities of traditional research presentations translate into successful internship presentations.

A Behavioral Economic Analysis of Media Multitasking: Delay Discounting as an Underlying Process of Texting in the Classroom by Glenn Blessington

The purpose of the present study was to investigate the decision making process underlying texting in the classroom from a behavioral economic perspective. A sample of 136 undergraduate students completed a novel delay-discounting task that involved a hypothetical scenario in which, after receiving a text message in the classroom, they rated their likelihood of replying to a text message immediately versus waiting until the class is over to reply. The scenario presented several delays (ranged from 1 min to 75 min) under two cell-phone-policy conditions (with and without a policy that banned in-class cell phone use). Participants also completed a behavioral assessment of impulsivity with a delay-discounting task involving hypothetical monetary rewards and a self-reported assessment of the dispositional trait of impulsivity. The results show that the decrease in the likelihood of waiting to reply as a function of the delay was well described by a hyperboloid delay discounting function. The rates of discounting were greater for students who self-reported higher frequencies of texting in the classroom as well as under the condition without the cell phone policy. Finally, students who self-reported higher frequencies of texting in the classroom were more impulsive in both behavioral and self-reported measures of impulsivity. These results support the conclusion that the decision making underlying texting in the classroom can be well characterized using the delay-discounting paradigm and that texting in the classroom is fundamentally an impulsive choice. A behavioral economic approach may be a useful research tool for investigating the decision-making process underlying texting in the classroom, and possibly other forms of media multitasking.

A Look into the History Of Ephrata, Pennsylvania, During The Great War by Robert Reynolds

The summer of 1914 was shaping up to be one of society’s most grand on record, yet the political grievances and secret ententes between European nations were escalating at a frantic pace. Archduke Franz Ferdinand was assassinated in Sarajevo and the long anticipated war among nations was given the necessary spark to begin. The United States President, Woodrow Wilson, made strenuous efforts to remain out of the Great War, yet was ultimately enveloped into the struggle in April of 1917. The impact was felt immediately as small towns across America gave up their sons and daughters to the service of their country. A typical example of this small town support is Ephrata, Pennsylvania, where twenty five World War I service members offered the ultimate sacrifice. Their names are now listed on the American Legion Cloister Post #429 Monument. Ephrata, Pennsylvania, known for the colonial era pacifist religious experiment of the Historic Ephrata Cloister, has served its country every time it has called. From supporting a casualty hospital during the battle of Brandywine, to providing one of the military’s greatest heroes of World War II, Major Dick Winters, Ephrata’s citizens have provided for the country it serves each time it was needed. This study is an attempt to bring forth the story of those Great War veterans through research of military and town records on the centennial of their deaths. The rediscovery of their lives and sacrifices provide a testament to the will and commitment of communities throughout our nation.

Effects of Education and Income Level on Obesity by Marin Marina

Using the publicly available National Health and Nutrition Examination Survey (NHANES) database provided by the Center for Disease Control, I investigated correlations between socioeconomic status (SES) and obesity in the United States using a sample size of 10175 (5003 Males, 5172 Females) Americans varying in age from 20 to 80+. Income and education level will be used as measures of SES. Total body weight and abdominal circumference were used as indicators of obesity. Waist circumference identifies a vital area of storage for adipose tissue and a consistently higher waist circumference is often a stronger indicator of obesity and its risk as compared to BMI (Van Pelt et al, 2001) They were compared across household income and education level in an attempt to investigate possible correlations between SES and obesity in the United States.

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Ten Simple Rules for a Good Poster Presentation

Posters are a key component of communicating your science and an important element in a successful scientific career. Posters, while delivering the same high-quality science, offer a different medium from either oral presentations [ 1 ] or published papers [ 2 ], and should be treated accordingly. Posters should be considered a snapshot of your work intended to engage colleagues in a dialog about the work, or, if you are not present, to be a summary that will encourage the reader to want to learn more. Many a lifelong collaboration [ 3 ] has begun in front of a poster board. Here are ten simple rules for maximizing the return on the time-consuming process of preparing and presenting an effective poster.

The purpose will vary depending on the status and nature of the work being presented, as well as the intent. Some posters are designed to be used again and again; for example, those making conference attendees aware of a shared resource. Others will likely be used once at a conference and then be relegated to the wall in the laboratory. Before you start preparing the poster, ask yourself the following questions: What do you want the person passing by your poster to do? Engage in a discussion about the content? Learn enough to go off and want to try something for themselves? Want to collaborate? All the above, or none of the above but something else? Style your poster accordingly.

Rule 2: Sell Your Work in Ten Seconds

Some conferences will present hundreds of posters; you will need to fight for attention. The first impressions of your poster, and to a lesser extent what you might say when standing in front of it, are crucial. It is analogous to being in an elevator and having a few seconds to peak someone's interest before they get off. The sad truth is that you have to sell your work. One approach is to pose your work as addressing a decisive question, which you then address as best you can. Once you have posed the question, which may well also be the motivation for the study, the focus of your poster should be on addressing that question in a clear and concise way.

The title is a good way to sell your work. It may be the only thing the conference attendee sees before they reach your poster. The title should make them want to come and visit. The title might pose a decisive question, define the scope of the study, or hint at a new finding. Above all, the title should be short and comprehensible to a broad audience. The title is your equivalent of a newspaper headline—short, sharp, and compelling.

Do not take the acceptance of a poster as an endorsement of your work. Conferences need attendees to be financially viable. Many attendees who are there on grants cannot justify attending a conference unless they present. There are a small number of speaking slots compared with attendees. How to solve the dilemma? Enter posters; this way everyone can present. In other words, your poster has not been endorsed, just accepted. To get endorsement from your peers, do good science and present it well on the poster.

Identify your audience and provide the appropriate scope and depth of content. If the conference includes nonspecialists, cater to them. Just as the abstract of a paper needs to be a succinct summary of the motivation, hypothesis to be tested, major results, and conclusions, so does your poster.

The amount of material presented in a paper far outweighs what is presented on a poster. A poster requires you to distill the work, yet not lose the message or the logical flow. Posters need to be viewed from a distance, but can take advantage of your presence. Posters can be used as a distribution medium for copies of associated papers, supplementary information, and other handouts. Posters allow you to be more speculative. Often only the titles or at most the abstracts of posters can be considered published; that is, widely distributed. Mostly, they may never be seen again. There is the opportunity to say more than you would in the traditional literature, which for all intents and purposes will be part of the immutable record. Take advantage of these unique features.

Pop musician Keith Richards put the matter well in an interview with Der Spiegel [ 4 ]: “If you are a painter, then the most important thing is the bare canvas. A good painter will never cover all the space but will always leave some blank. My canvas is silence.” Your canvas as poster presenter is also white space. Guide the passerby's eyes from one succinct frame to another in a logical fashion from beginning to end. Unlike the literature, which is linear by virtue of one page following another, the reader of a poster is free to wander over the pages as if they are tacked to the poster board in a random order. Guide the reader with arrows, numbering, or whatever else makes sense in getting them to move from one logical step to another. Try to do this guiding in an unusual and eye-catching way. Look for appropriate layouts in the posters of others and adopt some of their approaches. Finally, never use less than a size 24 point font, and make sure the main points can be read at eye level.

Everything on the poster should help convey the message. The text must conform to the norms of sound scientific reporting: clarity, precision of expression, and economy of words. The latter is particularly important for posters because of their inherent space limitations. Use of first-rate pictorial material to illustrate a poster can sometimes transform what would otherwise be a bewildering mass of complex data into a coherent and convincing story. One carefully produced chart or graph often says more than hundreds of words. Use graphics for “clear portrayal of complexity” [ 5 ], not to impress (and possibly bewilder) viewers with complex artistry. Allow a figure to be viewed in both a superficial and a detailed way. For example, a large table might have bold swaths of color indicating relative contributions from different categories, and the smaller text in the table would provide gritty details for those who want them. Likewise, a graph could provide a bold trend line (with its interpretation clearly and concisely stated), and also have many detailed points with error bars. Have a clear and obvious set of conclusions—after the abstract, this is where the passerby's eyes will wander. Only then will they go to the results, followed by the methods.

A poster is a different medium from a paper, which is conventionally dry and impersonal. Think of your poster as an extension of your personality. Use it to draw the passerby to take a closer look or to want to talk to you. Scientific collaboration often starts for reasons other than the shared scientific interest, such as a personal interest. A photo of you on the poster not only helps someone find you at the conference when you are not at the poster, it can also be used to illustrate a hobby or an interest that can open a conversation.

When the considerable effort of making a poster is done, do not blow it on presentation day by failing to have the poster achieve maximum impact. This requires the right presenter–audience interaction. Work to get a crowd by being engaging; one engaged viewer will attract others. Don't badger people, let them read. Be ready with Rule 2. Work all the audience at once, do not leave visitors waiting for your attention. Make eye contact with every visitor.

Make it easy for a conference attendee to contact you afterward. Have copies of relevant papers on hand as well as copies of the poster on standard-sized paper. For work that is more mature, have the poster online and make the URL available as a handout. Have your e-mail and other demographics clearly displayed. Follow up with people who come to the poster by having a signup sheet.

The visitor is more likely to remember you than the content of your poster. Make yourself easy to remember. As the host of the work presented on the poster, be attentive, open, and curious, and self-confident but never arrogant and aggressive. Leave the visitors space and time—they can “travel” through your poster at their own discretion and pace. If a visitor asks a question, talk simply and openly about the work. This is likely your opportunity to get feedback on the work before it goes to publication. Better to be tripped up in front of your poster than by a reviewer of the manuscript.

Good posters and their presentations can improve your reputation, both within and outside your working group and institution, and may also contribute to a certain scientific freedom. Poster prizes count when peers look at your resume.

These ten rules will hopefully help you in preparing better posters. For a more humorous view on what not to do in preparing a poster, see [ 6 ], and for further information, including the opportunity to practice your German, see [ 7 ]. 

Acknowledgments

Thomas Erren's contributions to this piece are based on [ 7 ] and were stimulated by exchanges with Michael Jacobsen. Thanks also to Steven E. Brenner for useful input.

Thomas C. Erren is with the Institute and Policlinic for Occupational and Social Medicine, School of Medicine and Dentistry, University of Cologne, Lindenthal, Germany. Philip E. Bourne is a Professor in the Department of Pharmacology, University of California San Diego, La Jolla, California, United States of America.

Funding. The authors received no specific funding for this article.

Competing interests. The authors have declared that no competing interests exist.

• Bourne PE. Ten simple rules for making good oral presentations. PLoS Comput Biol. 2007; 3 :e77. doi: 10.1371/journal.pcbi.0030077 . [ PMC free article ] [ PubMed ] [ Google Scholar ]
• Bourne PE. Ten simple rules for getting published. PLoS Comput Biol. 2005; 1 :e57. doi: 10.1371/journal.pcbi.0010057 . [ PMC free article ] [ PubMed ] [ Google Scholar ]
• Vicens Q, Bourne PE. Ten simple rules for a successful collaboration. PLoS Comput Biol. 2007; 3 :e44. doi: 10.1371/journal.pcbi.0030044 . [ PMC free article ] [ PubMed ] [ Google Scholar ]
• Interview with Keith Richards. Meine Leinwand ist die Stille. Der Spiegel. 1998; 45 :167–170. [ Google Scholar ]
• Tufte ER. The visual display of quantitative information. Cheshire (Connecticut): Graphics Press; 2001. p. 191. [ Google Scholar ]
• Wolcott TG. Mortal sins in poster presentations or how to give the poster no one remembers. Newsletter Soc Integr Compar Biol Fall. 1997. pp. 10–11. Available: http://www.sicb.org/newsletters/fa97nl/sicb/poster.html . Accessed 23 April 2007.
• Erren TC. Schau mich an! Ein Leitfaden zur Erstellung und Präsentation von Postern in der Medizin und den Naturwissenschaften. München/Wien/New York: W. Zuckschwerdt Verlag; 2006. [ Google Scholar ]

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Academic Presentations and Posters

Reccomendations and resources.

Last updated: August 2023

General Presentation Advice: (presenting academic research, communicating to a lay audience)

• Presenting with PowerPoint

Designing Posters for Specific Disciplines

• Poster Design Information from UNC Sources
• Using PowerPoint to design posters
• Using InDesign or Illustrator to design posters
• UNC Computer Labs with Design Software
• Poster Templates
• Poster Examples
• Printing Resources at UNC-Chapel Hill
• Alan Alda Center for Communicating Science (Stony Brook University)
• 12 Tips for Scientists Writing for the General Public (American Scientist)
• Presenting in the Sciences : A Guide (Tulane University Library)
• Houston, We Have a Narrative- Why Science Needs Story (book) - Randy Olson,The University of Chicago Press
• Poster Presentations: Tips and Tricks (Inside Higher Ed: Gradhacker)
• There's a movement for better posters at science conferences (Inside Higher Ed)
• On Research Presentations at Conferences (Inside Higher Ed)
• Communicating Research to a General Audience (Inside Higher Ed: Gradhacker)
• Making Data Talk: A Workbook (Communicating Public Health Data to the Public, Policy Makers, and the Press) - National Cancer Institute
• How to write for a non-academic audience: Communicating about research is more important than ever - American Psychological Association

• How to Prep for a Presentation (Lifehacker)
• Art of the Conference Paper- advice from a graduate student (Inside Higher Ed)
• Giving a Good Scientific Presentation (American Society of Primatologists)
• Effective Presentations for Chemists and Other Scientists (Lab Manager Magazine)
• Preparing Effective Oral Presentations (University of Kansas)
• Informative Speaking (Colorado State)
• Dos & don'ts of giving a good 15 minute talk (Australian National University)
• The Art of Communicating Effectively
• Impromptu Talks: Addressing a nonscientific audience (NC State)
• Ten Secrets to Giving a Good Scientific Talk
• Designing Effective Oral Presentations (Rice University)
• Dazzle 'em with Style: The Art of Oral Scientific Presentation (Book)
• How to Give a Bad Talk- Oral Presentation Advice (UC Berkeley)
• How NOT To Give a Scientific Talk (York University)
• Presentation Zen (Garr Reynolds)
• Presentation Skills (Decker Communications)
• Presentation Tips (Garr Reynolds)

Presenting with PowerPoint:

• Effective Virtual Presentations
• Effective Hybrid Presentations
• How to build a slide deck in PowerPoint that isn’t god awful
• PowerPoint Accessibility Tips - Penn State Accessibility Group
• 48 Effective PowerPoint Presentation Tips
• Tips for Making Effective PowerPoint Presentations
• 5 Ways to Make PowerPoint Sing! (And Dance!)
• Simpler is Better in Presentation Slides
• PowerPoint Does Rocket Science--and Better Techniques for Technical Reports (Edward Tufte)

• Oral Presentations and Writing for PowerPoint (George Mason University)
• Some Tips for Preparing a Research Presentation (Swarthmore)
• Learning from Bill Gates & Steve Jobs (Presentation Zen)
• Life After Death by PowerPoint (Funny video clip: How NOT to do PowerPoint )
• 14 Tips for Better Presentation Slides (Viget Labs)
• PowerPoint Is Evil (Edward Tufte in Wired Magazine)

Visual Communication & Design

• Effective Communication with Visual Design (Association of American Universities)
• 11 Design Tips for Beautiful Presentations
• 10 tips on how to make slides that communicate your idea, from TED's in-house expert
• Selecting the correct font size for slides

Academic Poster Design

• #betterposter: There's a movement for better posters at science conferences. But are they really better? - Inside Higher Ed
• Better Posters - A resource for improving poster presentations
• Create a More Impactful Scientific Poster with UX Design Tips - Mike Morrison, YouTube
• How to Create a Better Research Poster in Less Time - Mike Morrison, YouTube
• Visual and UX design principles can improve the effectiveness of poster sessions - Derek Crowe
• How to Choose the Best Layout for Your Scientific Poster (Animate Your Science)
• A Graphic Design Revolution For Scientific Conference Posters (Forbes)
• How to make an academic poster (Annals of Medicine and Surgery)
• How to design an award-winning conference poster (Animate Your Science)
• Poster Perfect- How to drive home your science with a visually pleasing poster (The Scientist)
• How to design an effective scientific poster - The Planetary Society
• Designing conference posters - excellent tips and examples (Colin Purrington)
• Better Posters: A resource for improving poster presentations (Blog from DoctorZen)
• Conference Posters (Organizing Creativity)
• So, Your Poster Got Accepted--Now What? (recorded webcast from the Natonal Library of Medicine)
• The Scientist's Guide to Poster Design (Katie Everson, University of Alaska Fairbanks)
• Creating Effective Poster Presentations: An Effective Poster- excellent overall (NC State)
• The Basics of Poster Design- useful for all disciplines
• Designing Effective Posters- online tutorial (Kansas University)
• Intro to Designing Conference Posters (University of Minnesota)
• Neuroscience Poster Design
• Presenting Conference Papers and Posters in the Humanities (Texas Tech University)
• Developing Poster Presentations in the Social Sciences (George Mason University)
• Poster Presentations in the Natural Sciences (George Mason University)

Poster Design Information from UNC Sources:

• Research Poster Creation (Carolina Population Center)
• Designing Effective Posters (Health Sciences Library)
• Poster Design and Printing Resources (UNC School of Pharmacy)

Poster Design Software

• Advice on Designing Scientific Posters (Microsoft PowerPoint)
• How to create beautiful and effective academic posters in PowerPoint (BrightCarbon)
• Creating a research poster in PowerPoint (Indiana University)
• Designing Effective Posters Using Powerpoint (UNC-Health Sciences Library)
• Designing Effective Posters Using Powerpoint 2016/2011 for Macintosh (UNC-Health Sciences Library)
• Creating a Poster in PowerPoint (University of Washington)
• Creating Posters with PowerPoint (Northwestern University)
• Designing Effective Posters Using InDesign (UNC-Health Sciences Library)
• Designing a Poster with Adobe Illustrator (Whitman College)

UNC Computer Labs with Design Software:

• List of all ITS campus computer labs
• ITS Virtual Computing Lab (VCL)
• UNC Library Data Services
• Health Sciences Library Media Design Services
• Medical Campus/Health Sciences Library Computer Labs
• SILS Lab Facilities and Equipment
• House Undergraduate Library Design Lab
• University Libraries Media Resources Center Media Lab
• School of Journalism Park Multimedia Lab
• School of Education Technology Services

Poster Templates:

• Poster Templates (UNC-Health Sciences Library)
• Google template search
• Poster Example Files (UC Davis)
• PowerPoint Poster Templates (Wake Forest University)
• PowerPoint Poster Templates (Penn State)
• PowerPoint Poster Templates (Rice University)

Poster Examples:

• Poster Sessions Flickr Group (Colin Purrington)
• Academic Poster Examples (UC Davis)
• http://www.flickr.com/photos/89596909@N05/sets/72157631922038937/
• Pimp My Poster Flickr Group
• Poster Examples (NC State)
• Washington NASA Space Grant Consortium

Printing Resources:

• PhD Posters (UNC on-campus pick up)
• Lab Poster Service (located in Chapel Hill, NC)
• FedEx Office Print & Ship Center
• MegaPrint- PosterSession.com
• UNC Print Stop and Copy Center
• Health Sciences Library Media Design Studios: Poster Printing
• UNC Eshelman School of Pharmacy- Poster Printing
• UNC Lineberger Comprehensive Cancer Center Digital Imaging Facility
• UNC Computer Science - large format color printer (plotter and 11×17 printer)

• Study and research support
• Academic skills

Presentations: posters

Effective poster presentations.

An effective poster presentation and a good oral presentation share many qualities: it's important to know your audience and their needs, be confident of your purpose, and to convey your key message with impact. Poster presentations challenge you to communicate your research in a different way to oral presentations or written assignments.

Before you start, make sure you read the marking and assessment guidelines and follow them.

Here are some key things that make an effective poster:

• Attractive visual impact to entice people to read it
• A compelling title, interesting and intriguing enough to compel your audience’s attention
• A clear message that differentiates your research poster from others
• Good use of images and diagrams – a picture paints a thousand words in a restricted space
• An obvious reading order
• Audience interaction – is there something you want your audience to do, or think about, as a result of reading your poster?

This guide will cover planning and designing your poster presentation. We will also consider how poster presentations are assessed.

Good Poster Presentation Examples

By continuing to browse the site you are agreeing to our use of cookies and similar tracking technologies described in our privacy policy .

Poster & Scientific Paper Presentation Guidelines

Congratulations on being selected to present your poster or paper at physiatry ’25.

Here are some general guidelines to get you started:

• Posters will be on display in the Poster Gallery for one day of the conference (Thursday or Friday).
• You will be notified of your assigned presentation day.
• The days cannot be changed once they have been assigned.
• Scientific papers will be podium presentations scheduled throughout the meeting and are intended to highlight quality research practice, scientific merit, and educational value to the meeting participants.
• At least one author of your accepted Poster or Scientific Paper must register to attend the annual meeting.
• Registration for poster and scientific paper presenters is not complimentary.

Don’t forget to spread the word!

Share the good news about your accepted poster or scientific paper with your community using our “I’m presenting” graphic via email, Twitter, Facebook, Instagram, and any other digital platform you use. Graphics can be downloaded from the Presenter Hub . The official hashtag for the meeting is #Physiatry25 .

Poster Presenter Guidelines

Your poster should be a stand-alone, self-explanatory display, allowing viewers to read on their own while you address individual questions. Every poster should lend itself to presenting information in a self-explanatory format.

Sample Poster Layouts are available, as well as a poster template .

Poster Submission Guidelines

• You will not submit your poster electronically prior to the meeting. You will need to print your poster and bring it to the meeting to display in one of the Poster Gallery Receptions.
• IMPORTANT: The presenting author is the sole point of contact for all abstract co-authors. All communication and inquiries will be sent to the presenting author.
• All posters will be provided with 1/2 of 1 side of a 4’x8’ display board. Recommended printing size is 48 inches by 36 inches. Poster components must be able to fit on the display board without overlap.
• Fonts should be sans-serif (e.g., Arial, Calibri, etc.) and large enough to read clearly when viewing the poster.
• You are responsible for being available to answer questions about your poster during the assigned date and time.
• The Poster Galleries will take place on Thursday, February 27 and Friday, February 28.

Poster Printing

The AAP is partnering with and only endorses PosterNerd to offer poster printing services for Physiatry ’25 attendees. More information on the poster options is available on the PosterNerd web site. There is a 10% discount on PosterNerd services. You are not required to use PosterNerd for your printing if you have another printing service that is preferred.

Scientific Paper Presenter Guidelines

Your Scientific Paper (oral) presentation should include PowerPoint slides to describe your research and may also include figures, tables and references to highlight important aspects of your work.

Scientific Paper Submission Guidelines

• You will have a total of 12 minutes for your presentation, this includes 10 minutes for your presentation and 2 minutes for Q&A.
• Plan on 1 slide per minute when creating your presentation.
• All slides will be checked for adherence to ACCME policies by AAP staff prior to the meeting. Slides must be submitted for review no later than December 29, 2023.
• Slide #1 must be your title slide and Slide #2 must be your disclosure slide. Your disclosure statement should list all commercial relationships relevant to your specific talk. Disclosures must never include the use of a trade name or a product-group message.
• Download the AAP-approved slide template from the Presenter Hub .
• Do not reference any company/product brand names during your presentation. However, institution logos (e.g. non-company/product logos such as universities, non-profit associations and government agencies) are allowed.
• Bring a copy of your presentation on a flash drive with you. Presentations will not be preloaded onto the computers in the session rooms.

Publish Date

September 4, 2024

Resource Type

• Poster & Presenters
• Presentation

Related Resources

Published: September 2024

AAP Disclosure Form

Published: August 2024

Presenter Hub

Published: July 2024

Resource Guide for Aspiring Physiatrists

Presentation Tips: Practical Strategies to Improve Your Presentations Instantly

Great presentations don’t happen by accident—they’re the result of strategic planning, effective communication, and thoughtful execution. Whether you’re a seasoned presenter or just starting out, certain tips can help you deliver more engaging and impactful presentations.

Here are some actionable tips that can take your presentation skills to the next level. ‍

1. Start Strong: Grab Attention from the First Moment

First impressions matter, and the way you start your presentation sets the tone for the entire session. Begin with something that grabs your audience’s attention, whether it’s a story, a surprising fact, or a thought-provoking question.

Avoid starting with an agenda or lengthy introduction. Dive straight into a hook that makes your audience curious and eager to hear more.

“In the next 10 minutes, I’m going to show you how a single strategy can double your team’s productivity—without adding extra hours.”

2. Keep It Simple: Avoid Overloading Your Audience

One of the most common presentation mistakes is trying to cover too much information. A focused, concise presentation is far more effective than one overloaded with details.

Stick to one main idea per slide and use the “Rule of Three” when organizing your content—three key points are easier for your audience to remember.

Instead of listing every feature of your product, highlight the top three benefits that solve your audience’s biggest pain points.

3. Use Visuals Wisely: Support Your Message Without Overwhelming Your Audience

Visual aids should enhance your presentation, not distract from it. Keep your slides clean and focused on key points, using images, charts, and infographics strategically.

Limit text on each slide and use visuals to clarify, rather than repeat, what you’re saying. Simple, high-contrast designs are more engaging than text-heavy slides.

When discussing trends, use a clean, well-labeled chart instead of listing numbers. This makes the information more accessible and visually appealing.

4. Engage Your Audience: Make Your Presentation Interactive

Audience engagement is key to maintaining attention and making your presentation memorable. Incorporate interactive elements like questions, polls, or even brief activities to keep your listeners involved.

Plan moments throughout your presentation where you ask for audience input or check their understanding. Engaged listeners are more likely to retain your message.

“In a quick poll, how many of you are already using automation tools? Let’s see where we stand before diving into how to make the most of them.”

5. Practice, But Don’t Memorize: Aim for a Natural Delivery

While it’s important to know your material, overly scripted presentations can feel robotic. Aim for a natural, conversational tone that allows you to connect with your audience.

Focus on rehearsing your key points and transitions rather than memorizing every word. This gives you the flexibility to adapt based on audience reactions.

Rather than sticking rigidly to your script, practice paraphrasing your main ideas so you can adjust on the fly and still stay on message.

6. Master Your Body Language: Let Your Actions Reinforce Your Words

Your body language significantly impacts how your message is received. Confident posture, purposeful gestures, and good eye contact help convey credibility and engage your audience.

Stand tall, avoid crossing your arms, and use hand gestures naturally to emphasize key points. Move with intention, rather than pacing aimlessly.

When delivering a critical point, step forward slightly and hold your gaze to reinforce the importance of what you’re saying.

7. Use Storytelling Techniques: Make Your Message Relatable and Memorable

Stories are one of the most effective ways to communicate complex ideas. They make abstract concepts more tangible and engage your audience emotionally.

Integrate relevant stories, examples, or case studies that illustrate your points. A personal anecdote can also humanize your message and build rapport.

“When we first launched this product, our biggest challenge was… Here’s how we turned that around, and how it relates to the strategy I’m recommending today.”

8. Be Ready for Questions: Prepare for Audience Interactions

Handling questions effectively is key to wrapping up your presentation on a strong note. Anticipate possible questions and practice concise, confident responses.

Prepare for likely questions by thinking through areas where your audience might need clarification or further detail. This allows you to answer smoothly and stay on message.

“If someone asks about a specific feature, I’ll respond with a brief overview and then offer to dive deeper if needed.”

9. Control Your Pace: Manage Your Time Effectively

Rushing through your presentation can confuse your audience, while dragging it out can lead to disengagement. Balance your timing by keeping a steady pace and allowing pauses for emphasis.

Use a timer during practice sessions to refine your pacing. Leave buffer time for questions and keep transitions smooth and deliberate.

“Let’s pause here for a moment. If you have any questions on this section, now’s a good time to ask before we move on.”

10. End with Impact: Leave a Memorable Conclusion

The way you close your presentation matters just as much as how you start it. End with a powerful conclusion that reinforces your key points and leaves a lasting impression.‍

Avoid closing with “That’s it” or “Any questions?” Instead, summarize your main message, offer a compelling takeaway, or issue a clear call to action.

“In summary, with these three strategies, you can significantly boost your team’s efficiency. Now’s the time to take action—start implementing these changes today for immediate results.”

Great presentations are not only about content; they’re about delivering that content in a way that’s engaging, clear, and impactful. By applying these practical tips, you’ll be well on your way to delivering more confident, engaging presentations that resonate with your audience. Whether you’re in a boardroom, on a stage, or in a virtual meeting, these strategies will help you connect with your listeners and achieve your presentation goals.

Table of contents

Written by Muhammad Faisal • September 5, 2024 • 5:54 pm • Design , Inspiration

How to Creatively Design Movie Posters: Tips and Examples

Designing movie posters is an art form that has evolved significantly over the decades, blending creativity, marketing, and visual storytelling. In an age where the digital landscape is constantly changing, the future of movie poster design promises to push boundaries and embrace new technologies.

This article explores how to creatively design movie posters , offering tips, detailed explanations, and real-world examples to inspire your next project.

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Movie Posters Examples

The evolution of movie poster design.

Movie posters have come a long way from the early 20th century when they were primarily used as promotional tools in cinema lobbies. Today, they are considered an essential part of a film’s branding, often becoming iconic pieces of art in their own right. The evolution of movie posters has seen trends come and go, with designs ranging from minimalistic to highly detailed and everything in between.

For instance, classic posters like Saul Bass’s work for Alfred Hitchcock’s Vertigo remain iconic for their simplicity and abstract design. In contrast, modern examples such as the posters for Blade Runner 2049 and Mad Max: Fury Road showcase a blend of futuristic aesthetics and detailed visual narratives, reflecting the film’s themes and tone.

Futuristic Movie Poster Examples

Looking ahead, futuristic movie poster designs will likely incorporate advanced technologies such as augmented reality (AR) and artificial intelligence (AI) . Imagine posters that come to life when viewed through a smartphone app, revealing hidden layers of information or interactive elements that engage the audience in new ways. These innovations will not only make posters more dynamic but also deepen the connection between the viewer and the film.

Take, for example, a poster designed for a hypothetical 2040 sci-fi blockbuster. The poster might feature a holographic image that changes depending on the angle it’s viewed from, or it could include an AI-generated character that interacts with passersby, offering a glimpse into the film’s storyline. These elements could set a new standard for what movie posters can achieve, merging art, technology, and storytelling into a cohesive and immersive experience.

Elio Movie Poster

The Fall Guy Movie Poster

Fancy Dance Movie Poster

Filthy Animals Movie Poster

The First Omen Movie Poster

Flight Risk Movie Poster

Furiosa: A Mad Max Saga Movie Poster

F+ Movie Poster

The Garfield Movie Movie Poster

Ghostbusters: Frozen Empire Movie Poster

Ghost Planet Movie Poster

Gladiator II Movie Poster

Godzilla x Kong: The New Empire Movie Poster

Here to Climb Movie Poster

Hit Man Movie Poster

If Movie Poster

Imaginary Movie Poster

Inside Out 2 Movie Poster

Into the Deep Movie Poster

Killer Body Count Movie Poster

How to Design Posters (Explain in Detail)

Concept development.

The first step in designing a creative movie poster is developing a strong concept. This involves understanding the film’s themes, tone, and target audience. The concept should encapsulate the essence of the movie while also being visually striking and memorable. For example, if the film is a psychological thriller, the poster might play with shadow, contrast, and abstract imagery to evoke a sense of mystery and tension.

In the future, AI tools could assist designers in brainstorming concepts by analyzing the film’s script or footage and suggesting design elements that align with the movie’s narrative. This collaboration between human creativity and machine learning could lead to more innovative and personalized poster designs.

Visual Composition

Once the concept is established, the next step is to focus on visual composition. This includes layout, typography, color schemes, and imagery. A well-composed poster guides the viewer’s eye, creating a visual hierarchy that emphasizes key elements such as the movie title, tagline, and main characters.

In futuristic designs, we might see the use of 3D elements and dynamic compositions that create a sense of depth and movement. For example, designers could incorporate holographic elements that give the illusion of characters or objects emerging from the poster, creating an immersive visual experience.

Typography and Text Elements

Typography plays a crucial role in movie poster design. The choice of font, size, and placement can significantly impact the poster’s overall aesthetic and how it communicates the film’s message. Futuristic posters might experiment with kinetic typography, where the text appears to move or change when viewed from different angles or through digital devices.

Moreover, the integration of AI could allow for the creation of custom fonts that adapt to the poster’s design in real-time, providing endless possibilities for unique and innovative typography.

Color Schemes

Color is another powerful tool in movie poster design. It can set the mood, evoke emotions, and highlight key elements of the poster. For a futuristic film, designers might opt for bold, neon colors reminiscent of cyberpunk aesthetics, or they could choose a monochromatic palette to convey a more dystopian or minimalist vibe.

In the future, posters could incorporate adaptive color schemes that change based on the environment in which they are displayed, ensuring that the design always stands out regardless of the setting.

Incorporating Technology

As we look to the future, the incorporation of technology into movie poster design will become increasingly important. This could involve the use of augmented reality, where viewers can use their smartphones to interact with the poster and access additional content such as trailers, behind-the-scenes footage, or exclusive interviews with the cast and crew.

Additionally, AI could be used to analyze viewer reactions and adjust the poster’s design elements in real-time, creating a personalized experience that resonates with each individual.

Printing and Material Considerations

Even as digital technology advances, the tactile experience of a physical movie poster will remain valuable. In the future, we might see the use of smart materials that respond to touch or temperature, adding another layer of interactivity to the design. For instance, a poster could change color or texture when touched, offering a unique sensory experience that enhances the viewer’s connection to the film.

Printing techniques could also evolve, allowing for high-resolution prints with embedded electronic components that enable the poster to light up or play sounds when interacted with. These innovations will further blur the line between traditional and digital media, creating a new frontier for movie poster design.

Video Tutorials: How to Design Posters

To help aspiring designers master the art of movie poster design, video tutorials will continue to be a valuable resource. These tutorials can cover a wide range of topics, from basic design principles to advanced techniques that incorporate the latest technologies.

Case Studies and Behind-the-Scenes Insights

In addition to instructional content, video tutorials could also feature case studies of iconic movie posters, offering behind-the-scenes insights into the creative process. These videos could include interviews with designers, discussing the challenges they faced and the creative decisions they made during the design process.

In the future, we might see AI-generated case studies that analyze the most successful movie posters of all time, breaking down their design elements and offering data-driven insights into what makes a poster effective. This information could be invaluable for designers looking to create posters that not only stand out visually but also resonate with audiences on a deeper level.

The future of movie poster design holds exciting possibilities, driven by advances in technology and a continued emphasis on creativity and innovation. Whether you’re an aspiring designer or an industry veteran, staying informed about the latest trends and techniques will be essential to creating posters that captivate and inspire. By embracing new tools and exploring unconventional ideas, you can push the boundaries of what movie posters can achieve, making a lasting impact in the world of film and design.

About the Author / Muhammad Faisal

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