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Grocery Store Business Plan

Published Mar.18, 2023

Updated Apr.23, 2024

By: Jakub Babkins

Average rating 5 / 5. Vote count: 3

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Grocery Store Business Plan

Table of Content

1. Business Plan For Opening A Grocery Store

Opening a grocery store can help meet the needs of a local community by providing a convenient source of fresh food and other staples. This can help improve the health and well-being of the community by providing access to affordable nutritious food.

With the right business plan, a grocery store can also provide employment opportunities to local residents, allowing them to gain valuable skills and experience while helping to build the local economy.

The Butcher Shop Business Plan can also serve as a community hub, providing a safe and welcoming place for people to gather and interact. A grocery store can become a valuable asset for the local community by providing these services and conveniences.

2. Executive Summary for Business Plan for Grocery Store

The business.

ABC Grocery Store will be a full-service grocery store offering various products, including organic and locally-sourced products. The store will be in a busy commercial area, featuring a modern, clean, and inviting atmosphere. In the Gourmet Food Store Business Plan , the store will have a self-checkout system and will offer online ordering and delivery services. The store will also offer various locally-sourced products, including fruits and vegetables, meats, cheese, bread, and other items.

ABC Grocery Store will exceed customer expectations for quality and convenience and provide a unique shopping experience that is focused on customer service, quality, and value.

Business Target

ABC Grocery Store will target the local residents of the area, as well as customers from the surrounding areas. The store will focus on providing high-quality products, excellent customer service, and competitive prices. In the Donut Shop Business Plan , the store will also focus on providing a unique and enjoyable shopping experience and will strive to create a welcoming and inviting atmosphere. The store will be open seven days a week, from 8 am to 9 pm, and will offer a wide range of products that will cater to the needs of all types of customers.

Grocery Store Business Plan - Business Target

3. Company Summary

ABC Grocery Store is a new grocery store in the heart of downtown San Francisco. In the small grocery store business plan, we will offer a wide selection of fresh produce, dairy products, meat, canned goods, frozen foods, and a full selection of grocery items.

Company Owner

ABC Grocery Store is owned by Sany, a long-time resident of the area. Sany has extensive grocery business experience and a passion for providing quality products to his customers. Sany is firmly committed to the local community and is dedicated to making ABC Grocery Store a success.

Why The Grocery Store Business Is Being Started

The grocery store business is being started because there is a need for a grocery store in the downtown San Francisco area. The current mobile grocery stores in the area are not meeting the needs of the local population. We plan to fill this void by offering high-quality products at competitive prices.

How The Grocery Store Business Will Be Started

ABC Grocery Store will begin by securing a location in the local community. We will then purchase the necessary equipment and supplies to stock the store. We will also hire staff to help manage the store and to provide customer service.

We will market our business through local advertising and social media in the grocery store business plan sample. Finally, we will create a website that will provide customers with a convenient way to shop from the comfort of their own homes.

The experts estimate the grocery store business plan’s assets, investments, and costs.

Grocery Store Business Plan - Startup Cost

In order to start a Coffee Shop Business Plan , you must meet the following criteria: total startup expenses, total assets, total startup funding, total funding required, total assets, total liabilities, total planned investments, total capital, total liabilities, and total funding.

4. Products

This mini grocery store business plan outlines the launch and operation of ABC Grocery Store, a full-service retail grocery store in San Francisco area. ABC Grocery Store will provide customers with fresh, high-quality, organic, locally-sourced food products, household goods, and health and beauty products.

  • Meat/Seafood: Beef, Chicken, Pork, Fish, Shrimp
  • Dairy: Milk, Cheese, Butter, Yogurt, Eggs
  • Frozen Foods: Ice Cream, Pizza, French Fries, Frozen Dinners, Vegetables
  • Bakery: Bread, Bagels, Cookies, Cakes, Donuts
  • Grocery: Cereal, Pasta, Rice, Canned Goods, Snacks
  • Household Items: Paper Towels, Toilet Paper, Soap, Detergent, Cleaning Supplies
  • Health and Beauty: Toothpaste, Shampoo, Conditioner, Makeup, Vitamins
  • Beverages: Soda, Water, Juice, Coffee, Tea
  • Pet Food: Dog Food, Cat Food, Treats, Toys, Supplies
  • Organic/Natural Foods: Fruits, Vegetables, Meat, Dairy, Grocery Items

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5. Marketing Analysis

The grocery store industry is highly competitive and the success of a grocery store business depends upon its ability to understand the market, develop a competitive advantage and effectively differentiate from its competitors. To gain a competitive advantage, the grocery store must identify its target market, understand the needs of its target market, develop a unique selling proposition, and create a strong marketing strategy.

Market Trends

The growth of the grocery store industry is largely dependent on economic conditions and population growth. The industry is expected to continue to experience steady growth in the near future as more people are able to afford to purchase groceries. Other industry trends include

  • Growing demand for convenient grocery shopping options.
  • Expansion of e-commerce grocery services.
  • Growing demand for healthy and natural foods.
  • Increasing focus on sustainability and environmental stewardship.
  • Growing demand for locally sourced products.
  • Increasing emphasis on customer service and satisfaction.

Marketing Segmentation

The grocery store industry is comprised of a variety of different types of customers with varying needs and preferences. In the grocery store business plan template, to effectively target customers, the grocery store must determine which types of customers it will serve and create a marketing plan to reach them. The most common market segments that grocery stores target include:

  • Households: Grocery stores typically target households with various needs and preferences, including convenience, health consciousness, budget consciousness, and more.
  • Businesses: Grocery stores also target businesses, including restaurants, catering companies, and food service providers.
  • Specialty Markets: Grocery stores may also target specialty markets, such as health food stores, ethnic markets, and more.

The grocery store must identify its target market and create a business strategy to reach them. To do this, the grocery store must determine its target customer base, understand its needs and preferences, and develop a unique selling proposition that appeals to them. The grocery store must also develop a marketing strategy to reach its target market, including traditional and digital marketing tactics.

Product Pricing

The success of a grocery store business depends on its ability to set competitive and attractive prices for its target customers. To do this, the grocery store must understand its target customers’ needs and preferences and determine the optimal price point for its products. The grocery store must also understand the pricing strategies of its competitors and use this knowledge to set its own prices.

6. Marketing Strategy

The marketing strategy for our grocery store will focus on building brand recognition and creating a positive customer experience. We will use a combination of traditional marketing tactics such as print media, radio, and television, as well as digital marketing tactics such as email campaigns, social media, and search engine optimization (SEO). We will also leverage our relationships with local businesses and organizations to build our customer base.

Our main goal is to create a positive customer experience and build brand loyalty. We will focus on providing quality products and services, competitive pricing, and excellent customer service. We will also use our website and social media platforms to promote our store and engage with customers.

Competitive Analysis

Our grocery store will be competing with a number of other stores in the area. Our competitors include local supermarkets, convenience stores, and online grocery store services. We will differentiate ourselves from our competitors by offering quality products, competitive pricing, and excellent customer service. We will also focus on building relationships with local businesses and organizations to gain their patronage.

Sales Strategy

Our sales strategy will emphasize customer satisfaction and quality service. We will train our staff to be knowledgeable of our products and services and to be attentive to customer needs. Our store is a zero-waste grocery store, and we will strive to deliver a positive shopping experience to our customers and to provide them with the best possible value.

Sales Monthly

Our goal is to generate $10,000 in monthly sales. To achieve this goal, we will need to attract at least 150 customers to our store each month. We will implement various promotional activities to reach our target audiences, such as discounts, loyalty programs, and special events.

Grocery Store Business Plan - Sales Monthly

Sales Yearly

Our goal is to generate $120,000 in yearly sales. To achieve this goal, we must attract a minimum of 1,800 customers to our store each year. We will continue to implement promotional activities to reach our target audience and focus on customer retention strategies to ensure that our customers continue to shop with us.

Grocery Store Business Plan - Sales Yearly

Sales Forecast

In the next five years, we anticipate an increase of 10% in sales per year. We will use traditional and digital marketing tactics to reach our target customers. We will also offer discounts and promotions to encourage customers to purchase from our store.

Grocery Store Business Plan - Sales Forecast

7. Personnel Plan

Company staff.

The personnel plan for the grocery store business will depend on the size of the store and the services offered. In how to find a location for the grocery store, Sany got help from brokers for the best location. The following positions are a general list of the positions necessary to run a successful grocery store business:

  • CEO and Founder
  • Store Manager
  • Assistant Store Manager
  • Shift Supervisors

Average Salary of Employees

The average salary of employees will depend on the services the store offers and the size of the store. Generally, cashiers and stockers usually earn an annual salary of between $20,000 and $30,000. Managers and assistant managers typically earn an annual salary of between $40,000 and $60,000. Salaries for deli workers, production workers, and other store personnel can vary depending on their experience and the services they provide.

8. Financial Business Plan for Grocery Store

The financial plan of this grocery store business plan is based on the start-up costs of $50,000. This includes the cost of rent, inventory, equipment, licenses, permits, and other miscellaneous costs. This start-up cost will be financed through a combination of personal funds, a bank loan, and an investor.

Important Assumptions

Grocery store business plan’s financial assumptions:

Changes in regulations or industries can have an impact on financial strategies.

Brake-even Analysis

The brake-even analysis for this grocery store business plan is based on the start-up costs of $50,000. This means that the store must generate $50,000 in sales to break even. This figure is based on the fixed costs of the store, such as rent, payroll, utilities, and other fixed costs.

Grocery Store Business Plan - Brake-even Analysis

Monthly break-even analysis

Projected Profit and Loss

The projected profit and loss statement estimate the expected revenue, expenses and profits over a certain period of time. This information can be used to make decisions about the store’s operations and investments.

Profit Monthly

Grocery Store Business Plan - Profit Monthly

Profit Yearly

Grocery Store Business Plan - Profit Yearly

Gross Margin Monthly

Grocery Store Business Plan - Gross Margin Monthly

Gross Margin Yearly

Grocery Store Business Plan - Gross Margin Yearly

Projected Cash Flow

The retail grocery store business plan also includes a cash flow statement, which will provide a snapshot of the store’s financial health at any given time. The following column diagram illustrates the projected cash flow statement and the sources and uses of cash associated with the grocery store business.

Projected Balance Sheet

The projected balance sheet will provide an overview of the store’s assets, liabilities, and equity. This statement will help to determine the store’s financial health and inform any potential investors. To create the statement, the store will need to calculate the value of its assets, such as inventory, equipment, and supplies. Additionally, the store will need to estimate the value of its liabilities, such as bank loans and debts.

Business Ratios

The business ratios are another essential part of a grocery store business plan. These ratios measure the performance of the business and provide valuable insight into the business’s overall health. As shown in the table below, the business ratios include profitability, liquidity, and efficiency measures.

  • What is the most profitable part of a grocery store? The most profitable part of a grocery store typically is the center aisles, which are often referred to as the “center store” or “dry grocery”. These aisles contain items like canned goods, snacks, breakfast items, and other non-perishable food items. These items typically have higher profit margins than items located in the perimeter of the store, such as produce and meats.
  • How hard is it to run a grocery store? Running a grocery store is a complex and challenging task. It requires a lot of hard work and dedication to ensure that the store is well-run and profitable. You must be familiar with retail operations and understand the needs of customers. You also need to be able to manage staff, keep up with inventory, and stay on top of financials. Additionally, you must be able to develop relationships with suppliers, create effective marketing strategies, and stay up-to-date with industry trends.

Download Grocery Store Business Plan in PDF

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example of business plan of supermarket

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Top 10 Supermarket Business Plan Templates with Examples and Samples ​​(Editable Word Doc, Excel, and PDF Included)

Top 10 Supermarket Business Plan Templates with Examples and Samples ​​(Editable Word Doc, Excel, and PDF Included)

Samradni Pradhan


Are you passionate about bringing fresh produce, pantry essentials, and delightful shopping experiences to your community? Whether you're an aspiring entrepreneur or a seasoned business owner, diving into the world of supermarkets can be incredibly rewarding. But where do you start? That is where we come in.

We're excited to present our meticulously crafted Supermarket Business Plan Template in this comprehensive blog. Unveil the secrets to strategically positioning your store, captivating your target audience, and driving profitability. Our industry experts and business specialists have pooled their knowledge to provide you with a blueprint covering every aisle, from store design to inventory management.

Join us as we explore the essential sections of a winning Supermarket Business Plan and sprinkle in some insider tips. Let's embark on this journey together, transforming your grocery store vision into a thriving reality! 

Best Supermarket Business Plan Templates

Table of contents.

  • Executive Summary
  • Company Overview
  • Industry Analysis
  • Customer Analysis
  • Competitor Analysis
  • SWOT Analysis
  • Financial Plan
  • Management Summary
  • Exit Strategy

Before proceeding further, note that business plan template includes 61 in-depth business pages customizable per your requirements. In addition to this, each page has been crafted to ensure that powerful graphics and visuals back the content. These include charts, graphs, diagrams, and a lot more that ensure your business plan looks out of this world. For the purpose of this blog, we will walk you through the top 10 pages within this deck in detail.

Upon downloading, you will get the 61-page Word Doc, PDF, and XLS files.

1. Executive Summary

Discover the heart of your supermarket business with the executive summary page. Condensing the essence of your entire business plan, this page offers a strategic overview of your supermarket venture. Investors and stakeholders will grasp the market opportunity, financial projections, unique selling points, and growth strategies at a glance.

Whether it's highlighting your exceptional location, diverse product range, or innovative marketing approach, the Executive Summary ensures a compelling introduction. Drive interest and secure support by presenting a tantalizing snapshot of what sets your supermarket on the path to success.

In our Executive Summary section, you will get templates for:

1.1 The Quick Pitch- Short and crisp information on your overall business plan

1.2 The Entity- Include information about your company, something that the investor would be interested in.

1.3 Company Overview- Provide background information on your company

1.4 Products and Services- Introduce your offerings and provide the right information.

Executive Summary

Download this business plan

( Are you looking for the first step towards achieving excellent market success? Explore our Digital Marketing Agency Business Plan Template that will guide you through the right tools to promote your service)

2. Company Overview

Unveil the heart and aisles of your supermarket business through our engaging Company Overview page. This section paints a vivid picture of your brand's journey, mission, and values. From sourcing the freshest produce to fostering community engagement, showcase how your supermarket stands apart.

Investors will grasp your commitment to quality, sustainability, and customer satisfaction. Whether you're a local favorite or a new player, this page establishes your supermarket's identity and purpose. Captivate readers with your unique story, forging an instant connection that propels them to explore the full plan.

In our Company Overview section, you will get templates for:

2.1 Vision and Mission: Outlining the ultimate purpose and aspirations of the business.

2.2 Company Goals and Objectives: Quantifying the company's goals within specific timeframes.

2.3 Start-up Summary: Offering a snapshot of its core offerings and value proposition.

2.4 Market Gap and Business Statement: Positioning the company as a solution provider that meets unmet needs.

2.5 Products & Services Offered: Gives stakeholders an overview of the company's offerings.

2.6 Key Success Factors: Outlining the critical elements or strategies that contribute most significantly to the company's achievements and competitiveness.

Company Overview

(Own a pharmacy but need the right resources to promote and raise some money from investors? Do not worry; we've got your back. Download our Pharmacy Business Plan Template to get started on your investor-led journey)

3. Industry Analysis

Gain a strategic edge by understanding market trends, consumer behaviors, and competitive landscapes. Investors will be captivated by your grasp of market opportunities and challenges that drive success. Uncover growth prospects, from online shopping trends to sustainability demands, showcasing your supermarket's adaptability and foresight.

This page isn't just data; it's a roadmap to navigate the industry terrain effectively. Elevate your business plan with insightful market knowledge, demonstrating your readiness to thrive. Illuminate your supermarket's path to prominence and assure stakeholders of a well-informed strategy.

In our Industry Analysis section, you will get templates for:

3.1 Market Analysis: Delve into the current state of the market, including its size, segmentation, and key players.

3.2 Market Trends: Explore the evolving consumer preferences and industry shifts shaping the supermarket business landscape.

3.3 Major Challenges: Identify and address the supermarket industry's significant obstacles, such as competitive pressures or supply chain disruptions.

3.4 Growth Drivers: Uncover the factors propelling the growth of supermarkets, from urbanization to changing lifestyles and technological advancements.

3.5 Geographical Analysis: Gain insights into the regional variations in demand, competition, and consumer behavior that influence supermarket success in different areas.

Industry Analysis

(Looking for a business plan to elevate your realtor business? Look no further than our Realtor Business Plan Template . Right from the start of the journey to the end goal, this template includes everything that is a must have for you)

4. Customer Analysis

Unearth deep insights into your target demographics' preferences, behaviors, and needs. This section goes beyond numbers, painting a vivid portrait of your shoppers. Investors will be enthralled by your intimate understanding of customer desires, enabling precise marketing and tailored experiences.

From busy families seeking convenience to health-conscious millennials, showcase how your supermarket meets diverse demands. This isn't just market research; it's a blueprint for customer-centric strategies that drive loyalty and sales. Elevate your business plan with a keen grasp of your audience, assuring stakeholders of your supermarket's undeniable appeal.

In our Customer Analysis section, we offer comprehensive templates for:

4.1 Target Market: Identify and define the specific group of customers your supermarket aims to serve based on demographics, behavior, and preferences.

4.2 Buyer Persona: Create a detailed representation of an ideal customer, incorporating traits, motivations, and challenges to tailor your supermarket's offerings better.

4.3 Market Sizing: Estimate the potential size of your target market to gauge the demand and opportunities for your supermarket's products and services.

Customer Analysis

5. Competitor Analysis

Delve into the competitive landscape, meticulously analyzing the strengths and weaknesses of your rivals. This comprehensive assessment demonstrates your readiness to navigate and surpass the competition, a detail that will surely capture investors' attention. Emphasize your supermarket's superior aspects, whether through strategic pricing approaches or distinct product offerings, showcasing the areas where your business stands out.

In our Competitor Analysis section, we provide templates for:

5.1 Major Players – Provide a brief overview of your immediate competitors.

5.2 Attributes Comparison   –  Compare your offerings against your competitors.

Competitor Analysis

6. SWOT Analysis

Dive deep into Strengths, Weaknesses, Opportunities, and Threats, crafting a strategic compass for your venture. Investors will be enthralled by your balanced perspective, showcasing a keen awareness of internal capacities and external dynamics. From optimizing operations to capitalizing on emerging trends, highlight how your supermarket is primed for growth. 

This section contains a SWOT Analysis Template to pinpoint the Supermarket's internal strengths and weaknesses, along with external opportunities and threats, providing a strategic framework to make informed decisions and capitalize on advantages while addressing challenges.

SWOT Analysis

7. Marketing Plan

Dive into a strategic masterpiece that propels your brand to the forefront. Investors will be captivated by your innovative campaigns and customer-engagement tactics, showcasing your supermarket's prowess in reaching and captivating audiences. From targeted social media strategies to captivating in-store experiences, spotlight your marketing magic.

In our Marketing Plan section, you will find templates for: 

7.1 Sales and Distribution Strategy: Define your supermarket's approach to effectively reach customers and ensure product availability through a comprehensive sales and distribution plan.

7.2 Promotional Strategy: Outline the tactics and channels you will employ to raise awareness and entice customers, driving engagement and loyalty to your supermarket.

7.3 Pricing Strategy: Detail your supermarket's pricing methodology, considering cost, competition, and perceived value to establish a compelling and competitive pricing structure.

7.4 Sales Funnel: Map out the stages customers go through from awareness to purchase, optimizing each step to enhance conversion rates and overall sales performance.

Marketing Plan

8. Financial Plan

Investors will be captivated by your comprehensive financial roadmap, showcasing your supermarket's monetary viability and growth potential. From meticulous expense management to astute revenue diversification, highlight your fiscal acumen.

8.1 Financial Assumptions  -   In-depth basis for financial projections in your digital marketing agency enterprise.

8.2 Revenue Model and Sales Forecast -   An all-encompassing blueprint illustrating revenue model origins and sales expectations for your agency's future.

8.3 Break-Even Analysis -   Assessment pinpointing when your agency's total revenue equals costs, indicating the necessary sales for profitability.

8.4 Projected Profit and Loss Account -   Financial report outlining estimated revenues, expenses, and net profit and loss statement.

8.5 Projected Cash Flow Statement -  Presentation of anticipated cash movement, managing agency liquidity effectively.

8.6 Projected Balance Sheet -   Financial overview detailing projected assets, liabilities, and shareholders' equity.

8.7 Scenario Analysis -   To gauge the financial repercussions of business conditions and potential risks, evaluation of scenarios.

8.8 DCF Valuation -   Analysis using discounted cash flows to ascertain the current value of your agency's future cash streams.

Financial Plan

9. Management Summary

This section encapsulates the experienced minds and skilled hands steering your venture. Investors will be captivated by the strategic prowess and leadership excellence at the helm of your supermarket and retail trade store business . From seasoned industry veterans to innovative thinkers, showcase the dynamic team driving your brand forward.

In our Management Summary section, you will find templates for:

9.1 Organizational Structure: Explore the hierarchical arrangement of roles and departments that defines the management framework of your supermarket business.

9.2 Professional Summary: Provide concise profiles of key management team members, highlighting their expertise and contributions to the supermarket's success.

9.3 Job Roles and Responsibilities: Clearly define the tasks and obligations associated with various positions within your supermarket, ensuring efficient delegation and accountability.

Management Summary

10. Exit Strategy

Investors will appreciate the foresight and planning behind ensuring a smooth transition or profitable exit. This page outlines your well-defined path to maximize returns, whether it's an acquisition, merger, or other avenues. Highlight your commitment to safeguarding stakeholders' interests and capitalizing on opportunities.

It's not just about the end; it's about securing your supermarket's legacy and investments. Elevate your business plan with a comprehensive exit strategy that reassures stakeholders of a prudent and lucrative journey from inception to exit.

Exit Strategy

This is not it!

By now, you may have gathered that with just one download, you can access everything that is a must from a business plan perspective. The entire content deck is customizable as per your requirements and business needs. We take extreme pride in believing this deck will be a stepping stone in your journey toward greater success. So don't wait and download the Supermarket Business Plan right away!

FAQs on Supermarket Business Plan

1) what is the business plan for the supermarket.

A business plan for a supermarket is a document that outlines the strategies, goals, and financial predictions. The first thing that is required in starting any business is planning. The business planning will require extensive market research for ideas and perspectives. Some of the important elements of a business plan for a supermarket are:

  • The first step in the business plan for a supermarket is to identify its target customers, market trends, and competitors.
  • The business plan should also include the details of services and products offered, such as bakery, deli, clothes, fresh produce, etc. 
  • There should also be a marketing plan about how the supermarket will retain and bring customers, such as promotions, pricing, distribution plans, etc.
  • There should be a clear specification of roles and responsibilities of the staff, training, and hiring procedures in the business plan of a supermarket.
  • Another important aspect of a business plan is to have a financial plan that estimates the operating and start-up costs, break-even analysis, and revenue predictions.

2) Is a supermarket business profitable?

Supermarkets are a type of business that are considered to have the lowest profit margins. It might come as a surprise, but it is true. Normally, grocery store profit margins are from 1 percent to 3 percent, depending on the product or item. Volume is where grocery stores make their money from. They do not make money on one item, but in a supermarket, only some shoppers buy one item. The supermarket makes more money if the shopper buys items in bulk rather than one product.

Supermarkets also make money by selling different products and services rather than focusing on one. They try to hire more employees on a part-time basis to keep the labor cost low and keep themselves profitable.

Supermarkets are considered profitable businesses because of the bulk selling and targeting of the food and consumption industry. The target marketing and the right amount of investment can turn a supermarket profitable in a very short period.

3) How do I start a small supermarket business?

Starting your own business is full of prospects and success for the future. The steps involved in starting your supermarket are:

  • The first step on the way to opening a supermarket is research. It is important to go in knowing your target audience, competitors, and market trends.
  • It is important to have a business plan to clearly understand finances, marketing strategies, etc., for a successful journey.
  • Funds are the most important element for any business. This step involves figuring out the funds required and where they will come from.
  • The next step in starting a supermarket is deciding on a crucial location. The location should be selected after analyzing the market and choosing a location that will bring the maximum profit.
  • Once the location has been decided, then the store should be registered. 
  • The next step is looking for suppliers, which is a difficult task. It is important to have a fruitful relationship with the supplier and get the deliveries on time to keep your customers happy.
  • The next step is to promote your business to promote awareness and attract customers.
  • The final step is billing software that works best for your business.

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Grocery Store Business Plan Template [Updated 2024]


Grocery Store Business Plan Template

If you want to start a Grocery Store or Supermarket business or expand your current Grocery Store business, you need a business plan.

The following Grocery Store business plan template can be used to create a grocery store business plan, supermarket business plan, or a small grocery store business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of your Grocery Store business plan:

Grocery Store Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

Click below to see each section of our free grocery store business plan template. You can also click here to get our small grocery store business plan pdf .

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grocery store business plan template


Business Plan For Supermarket

Congratulations on taking the first step in creating a business plan for supermarket. This is an essential step towards entrepreneurial success and a well-crafted business plan will provide a solid foundation for your business venture!

Whether you're a budding entrepreneur with a brilliant idea or a seasoned business owner looking to expand, a thoughtfully constructed business plan will help you plan and navigate towards business prosperity.

In this comprehensive guide, we will walk you through the essential elements of creating a business plan for supermarket that captures your vision as well as attracting investors, partners, and customers alike. From defining your mission and identifying your target market to formulating financial projections and developing a robust marketing strategy, our aim is to empower you with the knowledge and tools needed to turn your aspirations into a reality.

So whether you're just starting out or you're looking to revamp your existing business plan, read on for everything you need to know.

Why is a business plan important?

A business plan will help you think about your supermarket business like you’ve never done before. This thinking will help you clarify important elements like your long-term goals and objectives. You can then work backwards from your goals to develop strategies and marketing campaigns to help make these objectives a reality.

A business plan will also help you think about your customers in great detail. You will be able to understand their wants and needs, where they hang out, and exactly how you will target them. This clarity will enable you to focus on developing the products or services they want.

Finally, if you are seeking outside capital such as investment or a bank loan, a well-thought-out business plan will show them you are serious about your business and you have developed a clear and thorough plan of action to achieve success.

A Business Plan For Supermarket - The Key Parts

The executive summary, your company description, market analysis, products and services.

  • Marketing Strategy
  • Operational Plan
  • Financial Projections

Risk Analysis

  • Funding Request and Use of Funds (if applicable)
  • Additional Information

An executive summary of your business plan for supermarket is a brief overview of your business plan.

This is the first thing that potential investors or lenders will see, so it is crucial that you make a good impression. Keep this section short and highlight the key points of your plan.

What should an executive summary include?

  • Overview of the Business
  • Mission Statement
  • Key Objectives
  • Summary of Products/Services
  • Financial Highlights and Funding Requirements (if applicable)

Remember potential investors don’t always have huge amounts of time to read your document so make sure that you condense the critical information, enabling the reader to make quick and well-informed judgments. Tips for the Executive Summary

Wait until you’ve written the whole business plan and then come back and complete the executive summary. This way you will know your business plan for supermarket inside and out so you can highlight the key elements of the document. Remember the Executive Summary will shape the reader's initial perception of the business and whether they continue reading the document.

If you are looking for any tips on how to improve any section of your business plan, check out our Learning Zone , which has several in-depth guides on each section of the business plan.

The Company Description section of your supermarket business plan is crucial as it offers a comprehensive overview of your business. This section provides essential information about your company's history, mission, vision, legal structure, location, and key milestones. It allows readers to gain a clear understanding of your company's fundamental characteristics and the context in which it operates.

When crafting your company description, make sure to include the following key elements:

  • Business Name and Legal Structure: Clearly state the legal name of the company and its legal structure.
  • Business History: Provide a brief overview of how the business came into existence. Highlight key milestones or events that shaped the company's growth and development.
  • Mission and Vision Statements: Present the company's mission statement, which outlines its purpose and primary goals. Additionally, share the vision statement, which describes the long-term vision and objectives for your business.
  • Products and Services: Briefly explain the products or services your business offers, emphasising their unique selling points and how they address customer needs.
  • Competitive Advantages: Clearly state the competitive advantages that differentiate your business from others in the market. This could include unique features, patents, proprietary technology, or a strong brand presence.
  • Location and Facilities: Provide details about the physical location of your business and any facilities required to operate successfully.


Tips for writing the company description section:

  • Interweave storytelling into the company's history, tell the reader about your passion for the business and the journey you’ve been on to get to this point.
  • Include strong visuals and infographics.
  • Avoid jargon and keep the writing style clear and concise.
  • Focus on your company's unique selling point (USP) and how that makes you stand out in the marketplace.
  • Back up this information with customer testimonials if possible.

The market analysis section of your supermarket business plan is essential for understanding the competitive landscape and the overall business environment. It is crucial to execute this section effectively as it demonstrates your in-depth knowledge of the market dynamics. This process will enable you, as an entrepreneur, to identify opportunities, mitigate risks, and develop strategies for success.

To conduct a good market analysis, it is important to have a deep understanding of the industry you are operating in. This information will help you make informed decisions about your product or service offerings, marketing strategies, and pricing.

Key elements to include in your market analysis section:

  • Industry Overview: Provide a general overview of your industry. Describe the industry's size, growth rate, major players, and key trends. Include relevant statistics and data to support your claims.
  • Target Market and Customer Segmentation: Clearly define your target market and outline the specific customer segments you aim to serve. Identify the needs, preferences, and behaviours of each segment.
  • Competitor Analysis: Identify direct and indirect competitors in the market. Analyse their strengths, weaknesses, market share, and strategies. Highlight areas where your business differentiates itself from competitors.
  • Market Trends and Opportunities: Explore current and future trends in the industry and market. Assess how these trends can impact your business positively and identify potential opportunities for growth.
  • SWOT Analysis (optional): Consider including a SWOT analysis specific to your market. This can help you understand your business's strengths, weaknesses, opportunities, and threats in the context of the market.

How to nail the market analysis section?

  • Differentiation: Focus on highlighting how your business differentiates itself from competitors, really try to drum home this point.
  • Market Surveys or Interviews: Adding surveys or interviews and adding the key findings and quotes in the Market Analysis to support your claims will help reinforce the plans in your document.
  • Competitive Matrix: a competitive matrix visually comparing your business against key competitors based on factors such as price, features, and customer service. This matrix is a great visual method highlighting your competitive advantages.
  • Emerging Technologies or Trends: Identifying potential disruptions and how your company is prepared for them shows a great understanding of market dynamics and trends.

Looking for more inspiration on how to make your market analysis section even better, then check out our in-depth business market analysis guide.

In this section, we will highlight the core products and services that make your supermarket business unique and valuable. It is essential to showcase what sets you apart from the competition and why your offerings are exceptional. This information is especially important for potential investors, partners, and customers who are keen to understand what sets your business apart in the market.

When describing your products and services ensure you include the following information:

  • Description of Products/Services: Provide a clear and concise description of each product or service your business offers. Explain their primary function and how they address customer needs.
  • Unique Selling Proposition (USP): Highlight the unique features or benefits that make your products or services stand out from competitors. Clearly state why customers should choose your offerings over alternatives.
  • Product/Service Life Cycle: Describe where each product or service stands in its life cycle (e.g., introduction, growth, maturity, decline) and outline plans for updates or new offerings in the future.
  • Intellectual Property (if applicable): If your business has any intellectual property (e.g., patents, trademarks, copyrights) related to your products or services, mention them in this section.

Extra elements to make this section stand out:

  • Customer Use Cases: Present real-life customer use cases or success stories that illustrate how your products or services have solved specific problems for customers. Use compelling narratives to engage readers.
  • Product Roadmap: If applicable, include a product roadmap that outlines future updates, enhancements, or new offerings. This showcases your business's commitment to innovation and continuous improvement.
  • Quality and Testing Standards: Discuss the quality standards your business adheres to and any testing processes you conduct to ensure the reliability and performance of your offerings.
  • Pricing Strategy: Integrate your pricing strategy into this section. Explain how you've determined the pricing of your products or services, considering factors like production costs, competition, and value to customers.
  • Environmental and Social Impact: If your products or services have positive environmental or social implications, highlight them in this section. Increasingly, customers appreciate businesses that contribute positively to society.

The Marketing Strategy Section


Key Information to Include Within the Marketing Strategy Section:

  • Marketing Goals and Objectives: Clearly state the marketing goals you aim to achieve. Focus on how you will increase brand awareness and drive customer conversions or leads.
  • Target Market Strategy: Describe the specific strategies you will use to reach and engage with your target customers. This could involve digital marketing, traditional advertising, or other channels.
  • Pricing Strategy: Explain how your pricing will attract the target market and how it compares to competitors' pricing.
  • Promotion and Advertising Plan: Outline the promotional activities and advertising campaigns you plan to execute. Include details about social media marketing, content marketing, email campaigns, and other promotional tactics.
  • Sales Strategy: Describe your sales process and how you plan to convert leads into paying customers. Mention any sales team structure and their responsibilities if applicable.
  • Customer Relationship Management (CRM) Approach: Discuss how you intend to build and maintain strong relationships with your customers to encourage repeat business and loyalty.

Getting Creative with the Market Strategy Section

  • Create a visual marketing timeline.
  • Outline influencer or brand ambassador partnerships if applicable.
  • Detail key metrics and KPIs.

By infusing creativity and innovative marketing ideas with sound fundamental marketing, you can really make this section stand out and impress potential investors and partners.

The Operation Plan Section

While marketing activities may seem more exciting, operational planning is essential for the success of your supermarket business. This section focuses on the day-to-day operations and internal processes that drive your business forward. By providing a comprehensive roadmap of your resources, workflows, and procedures, you can instill confidence in potential investors that your business is well-equipped for growth.

Here are some key items to include in your operational plan:

  • Organisational Structure: Describe the organisational structure of the company, including key roles and responsibilities.
  • Key Personnel and Team: Introduce key team members and their qualifications. Highlight how their expertise contributes to the success of the business.
  • Operational Workflow and Processes: Provide a high-level step-by-step overview of delivering your product or service, from production to delivery or distribution.
  • Resource Requirements: Outline the key resources required to run the business, such as equipment, technology, facilities, and human resources.
  • Quality Control and Assurance: Explain how the company ensures the quality and consistency of its products or services, and how it addresses any potential issues.
  • Supply Chain Management (if applicable): If the business involves sourcing materials or products from suppliers, describe the supply chain management process.
  • Legal and Regulatory Compliance: Discuss any legal or regulatory requirements specific to the industry and how the company ensures compliance.


How to add value to the Operation Plan section:

  • Use visuals to outline organisation structures and workflows.
  • Outline contingency plans, for example how the company is prepared for supply chain shortages or price shocks.
  • Efficiency, efficiency, efficiency. Describe how you have driven efficiency gains for the business.
  • Have you considered your business's environmental impact? If so, mention within this section.

The operational section of a business plan does have the potential to be dryer than more exciting elements such as marketing, however, by incorporating creative elements and forward-thinking workflows you can help keep reader engagement high.

The Financial Projections

The Financial Projections section can make or break a business plan. Always include well-researched and accurate projections to avoid undermining your business plan and losing out on potential investment. What to include in the financial projections section:

  • Sales Forecast: Provide a detailed projection of the company's sales revenues for each product or service category over the forecast period.
  • Expense Projections: Outline the expected operating expenses, including costs related to production, marketing, salaries, rent, utilities, and any other significant expenses.
  • Profit and Loss (P&L) Statement: Present a comprehensive Profit and Loss statement that summarizes the business's revenue, cost of goods sold (COGS), gross profit, operating expenses, and net profit or loss for each year of the forecast.
  • Cash Flow Projection: Include a cash flow statement that outlines the inflows and outflows of cash over the forecast period. This will help identify potential cash flow gaps.
  • Break-Even Analysis: Perform a break-even analysis to determine the point at which the business's total revenue equals total costs, indicating when it becomes profitable.


How to add value to your financial projections section:

  • Be prepared to defend your assumptions with data. If you are planning for a high-growth % make sure you can justify this assumption. If in doubt the more conservative the better.
  • Include visuals that help readers quickly grasp the trends and patterns in revenue, expenses, and profits.
  • Offer different scenarios based on varying assumptions. For example, present a conservative, moderate, and aggressive growth scenario.
  • Include key financial ratios like gross margin, net profit margin, and return on investment (ROI).

The Funding Request and Use of Funds Section

This section outlines the financial requirements of the company and how the requested funds will be utilised to support its growth and operations.  Providing potential investors or lenders with a clear picture of how their money will be used will improve the business case for the funds and provide further confidence to investors. What to include in this section?

  • Funding Request Amount: State the specific amount of funding you are seeking to obtain from investors, lenders, or other sources.
  • Use of Funds: Provide a detailed breakdown of how the requested funds will be allocated across different aspects of the business. Common categories include product development, marketing, operational expenses, hiring, equipment, and working capital.
  • Timeline of Funds Utilisation: Outline the timeline for utilising the funds. Specify when and how the funds will be disbursed and the expected milestones or deliverables associated with each funding phase.
  • Expected Return on Investment (ROI): If applicable, include information on the expected ROI for investors. Highlight the potential for financial gains or equity appreciation over time.
  • Repayment Plan (if applicable): If seeking a loan, provide a clear repayment plan that outlines the repayment period, interest rate, and the proposed schedule for repayment.

How to maximise this section?

  • Create a visual timeline for key milestones such as the initial investment and key payback periods.
  • Outline risk mitigation plans to instil confidence.
  • Reiterate the company's long-term vision and how the funds can help achieve these goals.

As you near the end of your supermarket business plan, it is crucial to dedicate a section to outlining potential risks. This section holds immense significance as it can greatly influence the confidence of potential investors. By demonstrating your market awareness and addressing challenges head-on, you can instill trust and credibility.

When conducting a risk analysis for your supermarket car rental business plan, consider including the following:

  • Identification of Business Risks: Enumerate the key risks and uncertainties that could affect the business. These risks can be internal (e.g., operational, financial) or external (e.g. market changes, regulatory changes, economic downturns).
  • Impact Assessment: Analyse the potential impact of each identified risk on the business's operations, finances, and reputation. Rank the risks based on their severity and likelihood of occurrence.
  • Risk Mitigation Strategies: Present specific strategies and action plans to mitigate each identified risk. Explain how you will proactively address challenges and reduce the negative impact of potential risks.
  • Contingency Plans: Describe contingency plans for worst-case scenarios, outlining how the business will respond and recover from significant risks if they materialise.

How to make your risk analysis stand out?

  • Add context with real-life examples. Are there similar businesses that have dealt with risks successfully in a similar manner to your strategy? This will add credibility to this section.
  • Create adaptive strategies that demonstrate your business’s flexibility and adaptability.
  • Outlining the responsible person for each risk and how they own it, giving further confidence in your risk management strategies.

Some additional information you may want to include in your business plan for supermarket:

  • Customer Surveys and Feedback
  • Letters of Support or Intent
  • Legal Documents (e.g., licenses, permits)
  • Resumes of Key Team Members

A Business Plan For Supermarket Wrapping It All Up

A business plan is one of the most important documents that you will create about your business. It can literally be the difference between securing additional finance or missing out. Developing your business is not an easy task, however, the opportunity to think about your business in such detail will no doubt help you develop new and important insights along with new ideas and strategies. With all sections of your business plan and especially the financial plan, be prepared to defend your position to potential investors or lenders. This means that you should never publish anything that you can’t back up with additional data or rationale. Business Plans are not created overnight so take the time to research and think about each section properly, always try to support your claims and strategies with market insight and data. We hope you’ve enjoyed reading this guide, if you are looking for more tips on creating a business plan check out our learning centre .Good luck with your next business endeavour! Action Planr

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Business Plan Template for Grocery Store

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Starting a grocery store can be an exciting and rewarding venture, but it requires careful planning and strategy. That's where ClickUp's Business Plan Template for Grocery Store comes in handy!

Our comprehensive template is designed specifically for entrepreneurs and business owners looking to start a grocery store. With this template, you can outline your goals, operations, financial projections, marketing strategies, and other key details required to attract investors, secure financing, and guide the successful establishment and management of your grocery store.

Take advantage of our template to create a solid business plan that will set you on the path to success. Start planning your grocery store today with ClickUp!

Business Plan Template for Grocery Store Benefits

Starting a grocery store can be a daunting task, but with the Business Plan Template for Grocery Store, you'll have all the tools you need to succeed. Here are just a few benefits of using this template:

  • Clear roadmap: The template provides a structured outline that helps you define your goals, strategies, and operations, ensuring you have a clear roadmap to follow.
  • Investor-friendly: With detailed financial projections and market analysis, the template is designed to attract investors and secure financing for your grocery store.
  • Efficient planning: By using the template, you can save time and effort by leveraging pre-built sections and prompts that guide you through each step of the planning process.
  • Strategic decision-making: The template encourages you to think critically about marketing strategies, competitive analysis, and customer segmentation, enabling you to make informed decisions and stay ahead of the competition.

Get started with the Business Plan Template for Grocery Store and pave the way for a successful and thriving grocery store.

Main Elements of Grocery Store Business Plan Template

When it comes to starting a grocery store, having a well-crafted business plan is essential. ClickUp’s Business Plan Template for Grocery Store includes:

  • Custom Statuses: Track the progress of your business plan with statuses such as Complete, In Progress, Needs Revision, and To Do.
  • Custom Fields: Add important details to your business plan, like references, approval status, and section, using custom fields.
  • Custom Views: Access different views to manage your business plan effectively, including Topics view to organize key areas of your plan, Status view to track progress, Timeline view for visual planning, Business Plan view for a comprehensive overview, and Getting Started Guide view to assist you in using the template effectively.

Start your grocery store journey on the right foot with ClickUp's Business Plan Template.

How To Use Business Plan Template for Grocery Store

If you're starting a grocery store and need a comprehensive business plan, you're in luck! ClickUp has a business plan template specifically tailored for grocery stores. Follow these steps to make the most of it:

1. Define your vision and mission

Before diving into the specifics, it's important to establish a clear vision and mission for your grocery store. This will help guide your decision-making and set the tone for your business. Are you aiming to provide organic and locally sourced products? Or do you want to focus on offering a wide variety of international foods? Clearly defining your vision and mission will help you stay focused on your goals.

Use a Doc in ClickUp to articulate your vision and mission statement.

2. Conduct market research

To create a successful grocery store, you need to understand the market you're entering. Conduct thorough research on the local competition, target audience, and consumer preferences. Identify any gaps in the market and opportunities for differentiation. This will help you tailor your offerings and marketing strategies to meet the needs of your customers.

Use the Table view in ClickUp to organize your market research findings and track key insights.

3. Develop a marketing plan

A well-crafted marketing plan is essential for attracting customers to your grocery store. Determine your target audience and develop strategies to reach them effectively. Consider implementing digital marketing tactics, such as social media advertising and email campaigns, as well as traditional methods like flyers and local partnerships. Your marketing plan should outline your promotional activities, pricing strategies, and how you'll differentiate yourself from competitors.

Create tasks in ClickUp to outline your marketing plan and assign responsibilities to team members.

4. Plan your inventory and suppliers

One of the most vital aspects of running a grocery store is managing your inventory and working with reliable suppliers. Determine the range of products you'll offer, taking into account factors like seasonality, customer preferences, and local demand. Research and establish relationships with suppliers who can consistently provide high-quality products at competitive prices. Your business plan should include a detailed inventory management strategy to ensure you have the right products in stock at all times.

Use custom fields in ClickUp to track your inventory, supplier information, and pricing details.

5. Financial projections and funding

No business plan is complete without financial projections and a funding strategy. Estimate your startup costs, ongoing expenses, and projected revenue to determine the financial feasibility of your grocery store. Consider factors like rent, utilities, staffing, inventory, and marketing expenses. Additionally, outline your funding strategy, whether it's through personal savings, loans, or investors.

Utilize the Dashboards feature in ClickUp to create financial projections and track your progress towards your funding goals.

By following these steps and utilizing the Business Plan Template in ClickUp, you'll have a comprehensive and well-structured plan to guide your journey towards opening and running a successful grocery store.

Get Started with ClickUp’s Business Plan Template for Grocery Store

Entrepreneurs looking to start a grocery store can use the Business Plan Template for Grocery Store in ClickUp to streamline their planning process and ensure all important aspects are covered.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a comprehensive business plan:

  • Use the Topics View to outline and organize different sections of your business plan, such as Executive Summary, Market Analysis, Operations, Financial Projections, and more
  • The Status View will help you track the progress of each section, with statuses like Complete, In Progress, Needs Revision, and To Do
  • Utilize the Timeline View to set deadlines and milestones for completing each section of your business plan
  • The Business Plan View provides a holistic overview of your entire plan, allowing you to easily navigate between sections and make edits
  • Use the Getting Started Guide View to access helpful resources, tips, and instructions on how to effectively use the template
  • Customize the Reference, Approved, and Section custom fields to add additional information and track the status of each section
  • Collaborate with team members, assign tasks, and set reminders to ensure timely completion of your business plan.
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Grocery Store Business Plan Sample

This grocery store business plan will review how to start a grocery store business. Opening a grocery store can be fun and fulfilling if you have properly identified the appropriate grocery store business model to implement. Whether you plan to open a small grocery store, a mini supermarket, or a full-scale supermarket, a solid grocery business plan is essential to ensure your success. In this article, we will provide you with an overview of the key components of a grocery store business plan and guide you through the process of creating one.

If you’re considering starting a grocery store business, having a well-thought-out grocery store business plan is crucial to its success. A business plan serves as a roadmap for your business, outlining your objectives, strategies, financial projections, and potential obstacles. Here are some essential steps to consider when creating your grocery store business plan:

Before opening a grocery store, you need to decide on your business model. Will you be starting or opening a small grocery store, a supermarket, or a general store? Each model has different considerations, such as the size of the store, the types of products sold, and the target market.

Knowing your target audience is crucial in creating a successful grocery store business plan. Consider factors such as age, income level, and shopping habits when identifying your target audience. Understanding their needs and preferences will help you select the right products, set appropriate pricing, and design the store layout.

Market research is critical in understanding the demand for your grocery store setup in the area you plan to open. It will help you identify the competition, assess their strengths and weaknesses, and determine the unique selling points of your store.

Your marketing strategy should focus on attracting customers to your grocery store. Determine the best ways to reach your target audience, such as social media, print advertising, or flyers. Plan promotions, such as discounts or loyalty programs, to incentivize repeat business.

Starting or owning a small grocery store requires significant financial investment. Know how much to open or start a grocery store. Plan your finances carefully by identifying startup costs, fixed and variable expenses, and projected revenue. Determine how much you’ll need to finance the business and where you’ll obtain the necessary capital.

The operational plan outlines how your grocery store will function on a day-to-day basis. It includes the store’s hours, staffing requirements, inventory management, and customer service policies.

The store layout is critical in attracting and retaining customers. Consider the flow of the store, the sections and placement of products, and the overall aesthetic of the store. A well-designed layout can help customers find what they’re looking for and increase sales. 

Starting a grocery store requires compliance with numerous legal requirements, including obtaining the necessary permits and licenses, registering for taxes, and complying with safety regulations. Ensure that you understand and comply with all legal requirements.

If you’re considering opening a supermarket, mini grocery, or retail store, the steps outlined above are also applicable. However, there are some additional considerations specific to these types of businesses.

When opening a supermarket, you’ll need to consider factors such as the size of the store, the number of employees required, and the range of products offered. You may also want to offer additional services such as a pharmacy, bakery, or deli to attract customers.

Mini groceries are typically smaller than supermarkets and may specialize in certain types of products such as organic or gourmet foods. When opening a mini grocery, it’s important to carefully consider the product selection, pricing, and target market.

Retail stores can sell a wide range of products, including clothing, electronics, or home goods. When creating a retail store business plan, you’ll need to consider factors such as inventory management, staffing requirements, and marketing strategies. Regardless of the type of business you plan to open, a comprehensive entrepreneurship business plan is essential. It should include market research, financial projections, marketing strategies, and operational plans. A well-crafted business plan can help attract investors and secure financing.

In summary, opening a grocery store, supermarket, mini grocery, or retail store requires careful planning and consideration of various factors. By creating a comprehensive business plan and following the steps outlined above, you can increase the likelihood of success and achieve your entrepreneurial goals.

1.0 Executive Summary

“Jolly Groceries Ltd. ” operating as “Jolly Groceries” (The Company), was incorporated on January 5, 2021, in the state of New York by Neil Stallen and Tim Wilson. Jolly Groceries is a specialty grocery store founded to meet a strong neighbourhood need for quality, Middle Eastern grocery options in the Brooklyn and Downtown New York area. 

The Brooklyn area of Downtown New York currently lacks any good grocers or reliable shops to get fresh or specialty products from the Middle East. Mr. Stallen and Mr. Wilson currently operate another grocery store on the other side of town (Macky Market, 837 Bidwell Street, New York) and regularly talk to downtown residents about their need for a specialty ethnic grocery store in their communities. Aside from offering hard-to-find grocery products in Jolly Groceries, their pricing will be more competitive with 0.5% less mark-up on most international products in the store. 

Mr. Stallen (15 years of grocery experience) and Mr. Wilson (with 10 years) will be co-owners of the store with 51% and 49% share respectively. Their combined experience and leadership will contribute to the success and rapid growth of the Company.  Jolly Groceries’ target customers include Turkish, Iranian, and Arabic immigrants who now live in Downtown New York. They crave the nostalgic tastes of their home country that they can’t find anywhere else locally.  

Jolly Groceries is currently seeking a $250,000 loan under the SBA Loan Program to help with launch activities and essential capital and equipment purchases. The shop plans to open in June 2022.  The Company seeks to contribute to a world where everyone has access to their favourite foods from their home country or region, no matter where in the world they live. These foods from home will be affordable and easy to find or sourced through Jolly Groceries.

2.0 Business Overview

Jolly Groceries is a new specialty ethnic grocery store opening in June 2022 in the trendy Downtown New York neighbourhood of Brooklyn. The store will carry local and international foods from the Middle East and open seven days a week from 9 am to 10 pm to serve the local community and local Middle Eastern Immigrants.

The Company will be a partnership between Mr. Neil Stallen (owning 51%) and his business partner Mr. Tim Wilson (owning 49%). Mr. Stallen currently owns another grocery store (Aria Market) in New York, where Mr. Wilson is the manager. The two partners have a combined 25 years of experience in the grocery industry. 

The store is for the whole community, but the main draw will be for the specialty Middle Eastern products that Aria Market doesn’t have room to stock. It will be physically larger than their Bidwell location, with over 7,000 sq ft of retail space plus 3,900 sq ft of back office, food prep, and inventory storage in the back. 

Jolly Groceries will fill a local need for a local grocery store for residents and tourists alike.  During the summer months, as the tourist population in New York increases, the market expects to see increased demand for their products, which will lead to a growth in sales.  

The Company plans to become a local hub for the local Middle Eastern community. As such, the Company will: 

  • never compromise on freshness
  • always provide friendly customer service
  • Focus on sourcing the best diet-specific foods (including keto and gluten-free products) options for their customers. 

2.1 Industry Overview

The grocery industry is not expected to become obsolete anytime soon. Consumers are looking to get all their everyday grocery staples and specialty items from one place. With the COVID-19 pandemic, many restaurants were shut down, so customers turned to more fresh food and produce, so grocery stores saw a dramatic increase in success and profitability. 

Now, as we’re coming to the end of the restrictions put in place by the pandemic and restaurants are beginning to reopen, the industry is expecting a temporary drop throughout the rest of 2021 as people buy fewer groceries and eat out more. All economic indicators and predictions show this drop to last no more than one to two years before average growth returns for the industry. 

Jolly Groceries keeps a close eye on how consumers’ grocery buying habits are evolving. Consumers are becoming more health-conscious and are looking for healthier produce, organic products, and gluten- or GMO-free groceries. This is a need that Jolly Groceries can cater to. 

2.2 Mission & Vision Statement

Jolly Groceries’ mission is to create a world where everyone has access to their favourite foods from their home country or region, no matter where in the world they live. 

Jolly Groceries’ vision is to become a hub for the Downtown New York community to get fresh local produce and specialty grocery items from the Middle East without travelling far or paying a premium. 

2.3 Goals and Objectives

In terms of business growth, the Company has set the following revenue goals:

  • Earning $200,000 per month by the end of year one
  • +15% growth during year two
  • +25% growth during year three

Jolly Groceries also hopes to become a hub for Middle Eastern immigrants in the neighbourhood. 

2.4 Core Values

Jolly Groceries staff and managers will make all business decisions and day-to-day operations with the Company’s four core values in mind:

  • Customer-focused : Jolly Groceries’ priority is satisfying its loyal customers.
  • Quality : The Company provides quality, fresh produce and offers personalized, quality service that you expect from your neighbourhood grocer. 
  • Compassion : In today’s world, a little kindness can have a considerable impact.
  • Goal-oriented: Jolly Groceries believes that goals are an effective growth strategy in business and personal lives.

2.5 Key Success Factors

The success of Jolly Groceries is dependent on the following key external drivers : 

  • Per Capita disposable income : As the economy begins to bounce back after the COVID-19 Global Pandemic, the unemployment rate will decrease. This will create a situation where families have increased disposable income to spend on specialty and imported groceries. 
  • Consumer Price Index for Food : Food and grocery costs skyrocketed in 2020 during the pandemic. Low oil prices and the depressed value of the American dollar played prominent roles. This index is expected to rise 2.3-3.3% annually for the next five years, parallel to the rise in costs of consumer products in general. 
  • External Competition for Supermarkets and grocery stores : With online grocers (like Amazon) and the increasing number of brick-and-mortar grocery stores, there is often intense competition in this sector. Retailers who offer specialized or niched products (ethnic-focus, vegan, gluten-free) will stand out from the competition. 
  • Population trends : Population has a direct correlation to the success of grocery stores. As of the last available American census data from 2016, New York’s population was estimated at 633,000 people. About 42% are immigrants , and 6.2% are from West Central Asia and the Middle East.  
  • Proximity to key markets : A critical success factor for grocers is opening shops in key neighbourhoods and heavily populated areas . Clear exterior signage and access to parking can provide additional access to food traffic. 

Internal factors that will be pivotal to the success of Jolly Groceries include:

  • Maintaining an unwavering commitment to customer satisfaction
  • Always providing low-price/high-quality products
  • Hiring the right staff to help make the Company a success. 
  • Maintaining good relationships with suppliers and distributors.

2.6 Staffing

Many staff are required to keep the store operational. In their experience operating Aria Market on Bidwell Street in New York, they found most of their qualified applicants through in-store signage. For Jolly Groceries, staff will be recruited the same way.  

A few key staff member positions for the store include:

  • Cashiers : Applicants must demonstrate an ability to work in a fast-paced environment and keep their cool in the presence of customers. Proven success in providing excellent customer service will be critical, and they must have a collaborative spirit to become a great team player. 
  • Cashier and Produce Supervisors : We require store supervisors to have at least three years of experience in a grocery store. This experience means that they understand the inner workings of a grocery store and likely also have valuable leadership skills, which is another requirement for any applicant in this position. 
  • Prep Room and Produce Workers : Applicants for this position require a proven ability to work in a fast-paced environment. They must work well with others and can lift up to 50lbs. 

Staff will be paid between $15.65 and $18 per hour in the first year, $16.25 – $19 per hour in year two, and $17 – $20.50 per hour in year three of operation.

2.7 Management Team

Mr. Stallen started his experience in the grocery industry as a convenience store manager for two years. He went on to be the owner of Aria Market for 15 years. He has experience in all aspects of grocery store operations. 

Mr. Wilson will be the store manager as he has extensive experience as the store manager for Aria Market. He will be paid $60,000 per year in year one, $72,000 in year two, and $78,000 in year three. 

Mr. Tim Wilson

I am an efficient and experienced retail sales manager capable of assessing customer needs, managing a team and preparing staff schedules. I am a fast learner who is good at multitasking, prioritizing tasks and ensuring all targets are met or exceeded. 

Academic Qualifications

  • B.Sc. in Industrial Engineering| University of Isfahan, Iran | 2009-2013.
  • Leadership Preparation Diploma with CO-OP|ISS Language & Career College of BC| 2019.

Work Experience

Retail sales manager | Iran | 2010-2016

  • I managed a successful sales territory that showed consistent sales growth of 20% per year.
  • I was responsible for managing a team of staff in the place.
  • I was responsible for creating employee timesheets and handling requests for time off.
  • I was interviewing new staff and determining their suitability.

Store Manager | Aria Market, New York, US | 2018-2020

  • I liaised with customers and suppliers daily.
  • I am responsible for ordering stock and stock control.
  • We are maintaining the high standards of the place.

3.0 Products & Services

To be competitive in the market, Jolly Groceries will reduce its product mark-up. Competitors typically mark-up grocery products 2x, but the Company will only mark up 1.5%.

It is expected that meat and produce will make up the majority of revenue, at 40% and 25% respectively. General grocery sales will contribute 20% of the total business revenue. Overall sales for the first few months are expected to be slower as Jolly Groceries becomes known in the community. Within six months, the Company plans to double its average monthly revenue to coincide with the busy winter and holiday months. 

3.1 Products

Jolly Groceries will mix local and international (mainly Middle Eastern) produce and grocery products. This includes departments for Halal meat, general grocery, nuts, deli, and bakery.

The Company is planning to stock popular, reliable brands of Middle Eastern grocery items, including: 1&1, San Remo, Sadaf, Krinos, Badr, Golestan 

To offer customers the best possible prices, Jolly Groceries will purchase from several reputable wholesale suppliers, including: Krinos Food, San Remo Rods, M&H, Baloot Bakery, Saman Bakery, Van Whole Produce, Fresh direct

To ensure a good mix of local and imported products, we will also offer locally grown produce, including Ambrosia apples, tomatoes, berries, and beets.

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4.0 Operations

The grocery store will open in June 2022 in the trendy Downtown New York community of Brooklyn.

Business Address : 120 Tanker Street, New York, BC

The owners choose this location due to its proximity to a main transportation route in and out of the downtown core. Its corner location includes large windows to entice and attract people from anywhere in the intersection. 

The purchase of this location includes over 10,700 sq ft:

  • 7,000 sq ft of retail space
  • 800 sq ft office space
  • 1,200 sq ft prep room
  • 2,700 sq ft storage room

4.1 Equipment

In addition to spending $350,000 on renovations to the existing space, Jolly Groceries plans to make the following purchases: 

  • Walk-in cooler and freezer: $18,000
  • Lightning: $14,000
  • Security cameras: $6,000
  • Security alarm system: $7,500
  • Shelving: $80,000
  • Prep room equipment (scales, sealer, label printer, computer): $7,000 
  • Cashier station (software license, computer, scale, printer): $16,000 
  • Freezer (purchase and installation): $32,000
  • Fridge (purchase and installation):  $90,000

4.2 Inventory

The Jolly Groceries location includes 7,000 sq ft of retail space for inventory and a 2,700 sq ft storage space. The stock kept on-site will change seasonally and will be purchased based on demand. 

Initially, the Company will use $180,000 from the SBA Loan Program to purchase inventory for opening. 

4.3 Health & Safety Guidelines

As a grocery store, all employees and Company will always follow WorkSafe NY guidelines, local laws and bylaws, as well as any particular recommendations and regulations by Public Health. This includes:

  • Federal Government food safety laws
  • New York Provincial food safety laws
  • Local municipal legislation

5.0 Market Analysis

The need to buy groceries isn’t going away anytime soon. However, how and where consumers get their produce and groceries is changing. During the global COVID-19 Pandemic, grocery spend increased by 12% as expected. However, the industry is preparing for a -7% dip in 2021 as the economy reopens and many consumers start eating in restaurants again. This drop will be short-lived until 2023 when the market shifts back to a growth phase.

IBISWorld predicts that supermarkets and grocery stores will begin increasing their stock of ethnic foods over the coming years as the immigrant population in US grows:

“In addition to organic foods, IBISWorld expects supermarkets and grocery stores to increase their stock of ethnic foods. US is culturally and ethnically diverse, with a large immigrant population from Europe and Asia. As immigration is expected to be the primary reason for overall American population growth, demand for ethnic foods in US is expected to increase over the next five years. Consequently, industry participants that devote more retail space to ethnic food products are anticipated to outperform their competitors over the coming years.” IBISWorld

Supermarkets & Grocery Stores in US (NAICS Report 44511CA)

Industry profits are expected to remain relatively stable over the next five years. A key driver for future earnings in this market is the projected increase in consumer’s disposable income. In addition, Americans are becoming more health-conscious. There is increasing demand for specialty produce and products to cater to niche foods, high-end foods, organic items, gluten-free, and non-GMO foods. These products often come with a higher sticker cost, so as disposable income increases, so will spending on these items. 

5.1 Competition

example of business plan of supermarket

IGA Food Stores  

example of business plan of supermarket

Nesters Market  

example of business plan of supermarket

Choices Markets  

5.2 Competitive Advantage

One of Jolly Groceries’s most significant advantages is that its prices are lower than most of the Company’s competitors. Competitors mark up most products by 2x, whereas Jolly Groceries will only be 1.5x. This extra 0.5 % savings can be passed on to customers. 

Other key differentiators include:

  • Always fresh produce : If it’s not fresh or expires before it’s purchased, it will be taken out of the store’s retail area. 
  • Unique Middle East Products : The Company plans to sell specialty Middle East grocery products that you can’t find anywhere in Downtown New York. 
  • Focus on Quality : The Company will provide high-quality fresh produce and provide quality customer service as the neighbourhood grocer. 

5.3 Risk Analysis

Risk: In a business that provides fresh produce and groceries, rodent control is paramount. Rodents on the premises could mean being shut down by Public Health and could cause health issues. 

To mitigate this risk, rodent traps will be installed in inconspicuous areas of the shop, and fresh produce will be covered overnight.

Risk: The summer months and November through December are commonly busy times for grocery stores. Jolly Groceries expects to see higher revenue during these months. In the lower revenue months, the Company could experience cash flow irregularities. 

To mitigate this risk, extra profits from the busier months will be saved to cover costs during the slower months if necessary. 

Risk : Retail stores are at risk of being hit by vandals and thieves. Stolen goods and damage to the property can be expensive and tarnish the reputation of the business. It can also put the safety of staff and customers at risk. 

To mitigate this risk, Jolly Groceries is installing state-of-the-art security cameras and alarm systems in the shop. These measures are likely to deter or eliminate any thefts or break-ins. 

Risk : Improperly managed stores risk stock building up faster than it can be sold. Excess stock not only creates a mess in storerooms but can also expire more quickly than it can be sold, leading to un-saleable merchandise and a loss of profits. 

To mitigate this, the Company is using the expertise of both partners who understand the buying cycles of grocery products to reliably predict when to reorder products to minimize overstocking and storage complications, especially when it comes to fresh groceries and produce. 

6.0 Sales & Marketing Plan

The Brooklyn area of Downtown New York, where the shop will be situated, has a growing Iranian population. People and families from throughout the Middle East (including Turkish, Iranian, and Arabic) also live in the nearby neighbourhoods of Olympic Village and Chinatown. The store’s primary target customer will live within 20 km from the store, but those from outlying communities who come into the city for work may also stop by for groceries on their way to or from work. 

As much as they love their new home in the US, they have a deep love of the food and grocery products from their home countries. And, when they have relatives visiting from back home, they want to show them that New York has some of their favourite foods.

Some of the foods they find challenging to buy in New York include some authentic dried fruits, dates, spices, herbs, teas, and fresh vegetables. Now that the pandemic is nearly over, their disposable income is increasing, and they can afford to get these specialties from the grocery store again. 

Family is a key value for Jolly Groceries’ target customers. They enjoy eating great food with their friends and family. They may also want to introduce Middle Eastern specialty meals and foods to their American friends. 

The customers living in Brooklyn are also craving more local choices for fresh produce, regardless of their ethnicity. The store will cater to that need in the local neighbourhood. 

6.1 Key Channels

While a large portion of Jolly Groceries’ customers will be walk-ins who pass by on the street from the local neighbourhood, the Company will also be engaging in several marketing tactics to attract customers and keep them up-to-date about the business. 

Social media will be a primary channel, and Jolly Groceries will start with a Facebook Business Page and an Instagram account. The primary goal of these channels is to build up a sense of community by sharing valuable information about the store and community. Mr. Wilson will manage these accounts.

Jolly Groceries will also create a Google listing, so the Company appears on Google Maps. The Company will run Google Ad campaigns to target more specific and localized demographics. 

Print flyers and ads will be created and distributed through US Post to local residences in Jolly Groceries’s target neighbourhoods. 

6.2 SWOT Analysis

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example of business plan of supermarket

7.2 Cash Flow Statement

example of business plan of supermarket

7.3 Balance Sheet

example of business plan of supermarket

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Home » Sample Business Plans » Wholesale & Retail

How to Write a Mini Supermarket Business Plan [Sample Template]

Are you about starting a supermarket? If YES, here is a complete sample mini supermarket business plan template & feasibility report you can use for FREE . If you have a knack for retailing various products, then you should consider starting your own supermarket business.

It has been proven over and over again that supermarkets; groceries store or convenience store as it is popularly called in some countries is one of the businesses that can easily survive in any part of the world as long as it is situated in place where people live and work. The good thing about establishing a standard supermarket is that, if you are successful in building your brand, you can easily sell your franchise to investors and that will translate to more money for you.

If you truly want to start a supermarket that would enjoy continuous high patronage, then you should carry out your feasibility studies to enable you know the ideal place to situate your supermarket, the goods that are in high demand in the community, and loads of other factors that will help you plan and achieve your business goals.

A Sample Mini Supermarket Business Plan Template

1. industry overview.

Supermarket and grocery stores account for the largest share of food store sales in the united states. In 2013, grocery stores accounted for 90% of the country’s food and beverage store sales, while supermarkets accounted for 95% of the total Grocery Store sales.

The food retail industry is a high-volume, low-margin business, with cutthroat competition from all quarters. It includes grocery stores and supermarkets, as well as convenience stores. The staples offered at these stores make the industry non-cyclical.

In addition, grocery stores and supermarkets offer an alternative to restaurants during tough economic times, as buying groceries for home cooking is one alternative. Buying prepared foods, which are new higher-margin offerings at grocery stores, is an additional alternative to restaurants.

However, offering new higher-margin items such as gourmet foods, prepared foods, and general merchandise is making this industry more cyclical than in the past, creating pressures on revenue during the recent economic downturn.

Small chains and independent grocers still dominate this industry, but national chains, such as Kroger, are increasingly growing in dominance. Mass merchants, such as Wal-Mart, are competing with grocery stores at their “supercenters” by offering lower prices through lower cost structures.

Wal-Mart is now the world’s No. 1 seller of groceries. Warehouse clubs, such as Costco and SAM’S CLUB (owned by Wal-Mart), can also compete on price by selling in large bulk. Supermarkets have responded to these threats by building larger “superstores.”

Conventional supermarkets are grocery stores with over $2 million in revenue, with average square feet of 15,000. Grocery stores that have less than $2 million in annual revenue sell almost entirely packaged and perishable goods, and are mostly independently owned.

Superstores are supermarkets with about 30,000 square feet, averaging $12 million in revenue. They often have an extended selection of food and nonfood items, with specialty departments such as florists, delis, bakeries, banking, pharmacy, and video rentals. Combination stores are hybrids of superstores and drugstores under one roof, with an average of 55,000 square feet.

The supermarket and grocery stores industry is indeed a very thriving industry in most countries of the world. It is a major sector of the economy of the United States which generates a whooping sum of well over $602 billion annually from more than 42,539 outlets scattered all around the United States of America.

The industry is responsible for the employment of well over 2,624,650 people. Experts project the supermarket and grocery industry to grow at a 1.4 percent annual rate. The establishment in this industry that has a dominant market share in the United States are; Albertson, Kroger and Publix Super Markets Inc.

Over and above, the supermarket and grocery store industry is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business; you can chose to start on a small scale in a street corner like the average mom and pop business or you can chose to start on a large scale with chains of stores in key cities all around the United States of America.

2. Executive Summary

Barry Whyte Supermarket, Inc. is a standard and licensed supermarket business that will be located in between one of the largest residential estates and business district in Baton Rouge – Louisiana. We have successfully secured a standard warehouse facility that is big enough to fit into the design of the kind of supermarket that we intend launching.

Barry Whyte Supermarket, Inc. will retail a wide range of durable goods and non – durable goods at affordable prices from different brands and manufacturers both from the United States of America and other countries of the world.

We are aware that there are several large and small chains of supermarket / grocery store outlets all around Baton Rouge – Louisiana, which is why we spent time and resources to conduct a thorough feasibility studies and market survey so we can be well – prepared to offer much more than our competitors will be offering. We will make available self – service options for our customers, and also various payments of options.

Apart from retailing the goods and products of top brands in the manufacturing and food industry, our customer care is second to none in the whole of Baton Rouge – Louisiana. We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they visit our grocery store and also to become our loyal customers and ambassadors.

Barry Whyte Supermarket, Inc. will ensure that all our customers are given first class treatment whenever they visit our grocery store. We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to. We will ensure that we get our customers involved in the selection of brands that will be on our racks and also when making some business decisions.

We are aware of the trend in the retail / supermarket and grocery store industry and we are not only going to operate a system where our customers would have to come to our store to make purchase or whatever they want but we will also operate an online store and our customers can order goods cum groceries online and they will get it delivered to their houses or any location they want us to deliver the goods to within Baton Rouge.

Barry Whyte Supermarket, Inc. is a family business that is owned by Barry Whyte and his immediate family members. Barry Whyte has a B.Sc. in Business Administration, with well over 7 years of experience in the supermarket and grocery store industry, working for some of the leading brand in the United States.

Although the business is launching out with just one outlet in Baton Rouge – Louisiana, but there is a plan to open chains of supermarket stores all across the United States of America in the nearest future.

3. Our Products and Services

Barry Whyte Supermarket, Inc. is in the supermarket and grocery store industry and we will ensure we go all the way to make available a wide range of goods and products from top manufacturing brands in the United States and other countries of the world.

We will have available in our store a wide range of durable goods and non – durable goods at affordable prices. Our product offerings are listed below;

  • Fruit and vegetables
  • Beauty products and jewelry
  • Children’s toys and baby stuffs
  • Home furnishings and home appliances
  • Fresh and frozen meat
  • Dairy products
  • Beverages (including alcohol)
  • Drugs and health products

4. Our Mission and Vision Statement

  • Our vision is to become one of the leading brands in the supermarket and grocery store industry in Baton Rouge – Louisiana and to open chains of supermarket stores all across key cities in the United States of America.
  • Our mission is to establish a supermarket business that will make available a wide range of goods and products from top manufacturing / production brands at affordable prices to the residence of Baton Rouge – Louisiana and other cities in the United States where we intend opening of chains of our supermarket stores.

Our Business Structure

Barry Whyte Supermarket, Inc. do not intend to start a supermarket business like the usual mom and pop business around the street corner; our intention of starting a supermarket business is to build a standard and one stop supermarket outlet in Baton Rouge – Louisiana.

Although our supermarket business might not be as big as Albertson, Kroger or Publix Super Markets Inc., but will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers). As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more.

In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer (Owner)
  • Supermarket Manager
  • Human Resources and Admin Manager

Merchandize Manager

Sales and Marketing Manager

Information Technologist

  • Accountants / Cashiers
  • Customer Services Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • The chief executive officer will increase management’s effectiveness by recruiting and disciplining managers.
  • He will create the organization’s vision, mission, and overall direction.
  •  He is responsible for fixing prices and signing business deals
  • He is responsible for providing direction for the business
  •  He will lead the company to development and implementation of the overall organization’s strategy.
  • He is responsible for signing checks and documents on behalf of the company
  • He evaluates the success of the organization

Admin and HR Manager

  • He/she is responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • He will maintain office supplies by checking stocks and by placing new orders.
  • He/she ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • He updates job knowledge by participating in educational opportunities.
  • He/she enhances department and organization reputation by accepting ownership for accomplishing new and different requests.
  • He/she defines job positions and manages interview processes.
  • He/she carries  out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees

Supermarket Manager:

  • He/she is responsible for managing the daily activities in the supermarket
  • He/she ensures that proper records of goods are kept and our racks and warehouse does not run out of products
  • He /she ensure that the store facilities is in a great shape and goods are properly arranged and easy to locate
  • He/she Interfaces with third – party suppliers (vendors)
  • He/she  control goods distribution and supply inventory
  • He / she supervise the workforce in the supermarket sales floor.
  • He/ she manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
  • He / she helps to ensure consistent quality of goods and products on our rack
  • He / she is responsible for the purchase of goods and products for the organizations
  • He / she is responsible for planning sales and monitoring inventory.
  • He/she ensures that the organization operates within stipulated budget.
  • He/ she manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • He/she models demographic information and analyze the volumes of transactional data generated by customer purchases
  • He/ she will Identify, prioritize, and reach out to new partners, and business opportunities et al
  • He/ she Identifies development opportunities.
  • He/ she will be responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • He/ she will develop, execute and evaluate new plans for expanding increase sales
  • He/ she will Document all customer contact and information
  • Represent the company in strategic meetings
  • He / she will help increase sales and growth for the company
  • Manages the organization website
  • Handles ecommerce aspect of the business
  • Responsible for installing and maintenance of computer software and hardware for the organization
  • Manages logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
  • Manage the organization’s CCTV
  • Handles any other technological and IT related duties.

Accountant / Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Client Service Executive

  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the human resources and admin manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries
  • Responsible for cleaning the supermarket facility at all times
  • Ensure that toiletries and supplies don’t run out of stock
  • Cleans both the interior and exterior of the supermarket facility
  • Handle any other duty as assigned by the supermarket manager.

6. SWOT Analysis

We are well informed that there are several supermarkets and grocery stores all around Baton Rouge – Louisiana and even in the same location where we intend opening our supermarket, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Barry Whyte Supermarket, Inc. employed the services of an expert HR and Business Analyst with bias in retailing to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Barry Whyte Supermarket, Inc.;

Besides our competent team/ workforce, our location, the business model we will be operating on (physical store and online store), varieties of payment options, wide range of products and our excellent customer service culture will definitely count as a strong strength for Barry Whyte Supermarket, Inc.

One major weakness that may count against us is the fact that we are a supermarket outlet in Baton Rouge – Louisiana and we don’t have the financial capacity to compete with multi – billion dollars supermarket and grocery store outlets like Albertson, Kroger, Publix Super Markets Inc. and co when it comes to retailing at a rock bottom prices for all their goods.

  • Opportunities:

The fact that we shall operate our supermarket in between one of the biggest residential estates and business districts in Baton Rouge – Louisiana provides us with unlimited opportunities to sell our goods to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our supermarket; we are well positioned to take on the opportunities that will come our way.

One of the major threats that we are likely going to face when we launch our supermarket business is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new supermarket, grocery store or retail outlet in same location where ours is located.


  • Market Trends

It is a known fact that supermarket and grocery store business has been in existence for as long as human started trading goods, but one thing is certain, the supermarket and grocery store industry is still evolving. The introduction of technology and subsequently online grocery cum retail store has indeed helped in reshaping the industry.

As a matter of fact, it is now a common trend for supermarkets and grocery outlets to leverage on technology to effectively predict consumer demand patterns and to strategically position their shop to meet their needs; in essence, the use of technology help retailers to maximize supply chain efficiencies. No doubt data collected from customers goes a long way to help supermarkets and grocery stores serve them better.

Another common trend in the supermarket and grocery store industry is the pricing system. Aside from having varieties of products in a store, one of the easiest ways for supermarket and grocery stores to sell the goods on their racks as fast as they can and keep re – stocking is to ensure that the prices of their goods are a bit lower than what is obtainable in elsewhere.

For example, it is common to see items with prices in this format; $3.99, $99.99 and $199.99 et al as against $4, $100 and $200. Supermarkets and grocery stores also engage in massive clearance sales and discount sales to attract customers. It is a strategy that helps them welcome new customers and also reinforce the loyalty of old customers.

8. Our Target Market

It will be safe to categorically state that the supermarket and grocery store industry has the widest range of customers; everybody on planet earth has one or more things that they would need in a supermarket or grocery store. It is difficult to find people around who don’t patronize supermarket and grocery stores.

In view of that, we have positioned our supermarket store to service the residence of Baton Rouge – Louisiana and every other key cities through the United States of America where we intend opening our chains of supermarket stores.

We have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to retail a wide range of goods and groceries to the following groups of people;

  • Corporate organizations
  • Bachelors and Spinsters
  • Corporate Executives
  • Business People
  • About to wed couples
  • Expectant Mothers
  • Sports Men and Women

Our Competitive Advantage

Research and studies carried out in the supermarket and grocery store industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry. We are aware of the stiffer competition and we are well prepared to compete favorably with other leading supermarkets and grocery stores in Baton Rouge – Louisiana.

Barry Whyte Supermarket, Inc. is launching a standard and highly secured supermarket business that will indeed become the preferred choice of residence of Baton Rouge. Our supermarket store is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Baton Rouge – Louisiana.

We have enough parking lots that can accommodate well over 50 cars per time. We will ensure that we have a wide range of products from different manufacturers available in our store at all times. It will be difficult for customers to visit our store and not find the product that they are looking for.

One of our business goals is to make Barry Whyte Supermarket, Inc. a one stop shop. Our excellent customer service culture, online store, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups supermarkets and grocery stores) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.


  • Sources of Income

Barry Whyte Supermarket, Inc. is in business to retail a wide range of goods to the residence of Baton Rouge – Louisiana. We are in the supermarket and grocery industry to maximize profits and we are going to go all the way out to ensure that we achieve or business goals and objectives.

In essence, our source of income will be the retailing of a wide range of durable goods and non – durable goods at affordable prices. We will retail the following goods;

10. Sales Forecast

If your store is well stocked and centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Baton Rouge – Louisiana and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the supermarket and grocery industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Baton Rouge – Louisiana.

Below are the sales projections for Barry Whyte Supermarket, Inc., it is based on the location of our business and other factors as it relates to supermarkets and grocery stores start – ups in the United States;

  • First Fiscal Year-: $120,000
  • Second Fiscal Year-: $350,000
  • Third Fiscal Year-: $750,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Prior to choosing a location for Barry Whyte Supermarket, Inc., we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Baton Rouge – Louisiana. We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the supermarket and grocery industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Baton Rouge – Louisiana.

In other to continue to be in business and grow, we must continue to sell the goods that are available in our store which is why we will go all out to empower or sales and marketing team to deliver. In summary, Barry Whyte Supermarket, Inc. will adopt the following sales and marketing approach to win customers over;

  • Open our supermarket business in a grand style with a party for all.
  • Introduce our supermarket by sending introductory letters alongside our brochure to organizations, households and key stake holders in Baton Rouge – Louisiana
  • Ensure that we have a wide range of goods from different brand at all times.
  • Make use of attractive hand bills to create awareness and also to give direction to our supermarket store
  • List our business on yellow pages ads (local directories)
  • Position our signage / flexi banners at strategic places around Baton Rouge – Louisiana
  • Position our greeters to welcome and direct potential customers
  • Create a loyalty plan that will enable us reward our regular customers
  • Engage on road shows within our neighborhood to create awareness for our bar
  • Leverage on the internet to promote our business
  • Engage direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

Irrespective of the fact that our supermarket store is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our supermarket store.

Barry Whyte Supermarket, Inc. has a long term plan of opening chains of supermarket stores in various locations all around key cities in the United States which is why we will deliberately build our brand to be well accepted in Baton Rouge – Louisiana before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Barry Whyte Supermarket, Inc.;

  • Place adverts on community based newspapers, radio stations and TV stations.
  • Encourage the use of word of mouth publicity from our loyal customers
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
  • Ensure that our we position our banners and billboards in strategic positions all around Baton Rouge – Louisiana
  • Distribute our fliers and handbills in target areas in and around our neighborhood
  • Contact corporate organizations, households, landlord associations and schools by calling them up and informing them of Barry Whyte Supermarket, Inc. and the products we sell
  • Advertise our supermarket store business in our official website and employ strategies that will help us pull traffic to the site
  • Brand all our official cars and vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to supermarkets and grocery stores, it is normal for consumers to go to places (retail outlets) where they can purchase goods at cheaper price which is why big player in the supermarket and grocery industry like Albertson, Kroger and Publix Super Markets Inc. will attract loads of consumers. Products in their store are tagged with the cheapest price you can get anywhere in the United States.

We know we don’t have the capacity to compete with Albertson, Kroger and Publix Super Markets Inc., but we will ensure that the prices of all the products that are available in our supermarket store are competitive with what is obtainable amongst supermarkets and grocery stores within our level.

Payment Options

The payment policy adopted by Barry Whyte Supermarket, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Barry Whyte Supermarket, Inc. will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via POS
  • Payment via mobile money platform
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for goods purchased without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for goods purchased.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.  As for the detailed cost analysis for starting a supermarket store business; it might differ in other countries due to the value of their money. These are the key areas where we will spend our start – up capital;

  • The Total Fee for Registering the Business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
  • Marketing promotion expenses for the grand opening of Barry Whyte Supermarket, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • Cost for hiring Consultant – $2,500.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
  • Cost for Shop remodeling (construction of racks and shelves) – $20,000.
  • Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
  • The cost for Start-up inventory (stocking with a wide range of goods from different manufactures) – $150,000
  • Storage hardware (bins, rack, shelves, food case) – $3,720
  • The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
  • Cost for serving area equipment (plates, glasses, flatware) – $3,000
  • Cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • Cost of purchase and installation of CCTVs: $10,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000.
  • The cost of Launching a Website: $600
  • The cost for our opening party: $7,000
  • Miscellaneous: $10,000

We would need an estimate of $400,000 to successfully set up our supermarket store in Baton Rouge – Louisiana. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Funding / Startup Capital for Barry Whyte Supermarket, Inc.

Barry Whyte Supermarket, Inc. is a private business that is solely owned and financed by Barry Whyte and his family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $150,000 (Personal savings $100,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $250,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Barry Whyte Supermarket, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our wide range of goods from different brands a little bit cheaper than what is obtainable in the market and also to ensures that our finished diamond can favorably compete with finished diamonds from any part of the world and we are well prepared to survive on lower profit margin for a while.

Barry Whyte Supermarket, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and remodeling the shop: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • writing of business plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Compilation of our list of products that will be available in our supermarket store: Completed
  • Establishing business relationship with vendors – suppliers of groceries: In Progress

More on Wholesale & Retail

Sample Mini Supermarket Business Plan

  • September 20, 2023

Do you need help starting a supermarket? If YES, here is a sample supermarket Business Plan.

Buying and selling are what we all do every day directly or indirectly, we either sell a product or sell our service to others just like a day job.

For the purpose of this article, we would, be focusing on how to open a supermarket.

A lot of times, people encounter problems writing their business plans. Our supermarket business plan sample will guide through the process.


According to Oxford dictionary, a supermarket is a large self-service store selling food and other goods. Definitely, it is products that are sold in supermarkets. If you have a passion for selling, i.e retailing other peoples product, then it is better you start up your own supermarket chain.

Supermarket business ideas are very lucrative business opportunities if it is sited in a good location and has the product people living around that locality wants.

Complete Model of the Supermarket Business

Factors to consider before setting up a supermarket:

  • How much capital do I have?
  • Where can I get goods to stock my supermarket?
  • Where would I site my supermarket?
  • How many staffs do I need?
  • How much net profit do I expect daily?
  • What commodities and products would I sell?
  • How would I arrange my shelf?

What machines do I need?

Answers to these questions on opening a big or small supermarket, which would be a prototype for this article is seen below:

How much capital do I need to have to open a supermarket? 

The answer to this depends on your financial ability but it would be better you start up with something that can at least get the supermarket ready and get a little number of goods.

If the supermarket I setup remaining just goods, then you can go to large-scale wholesalers for goods on credit, just ensure you keep to the time frame you agreed on for the payment, he or she would be happy to give you more if you follow the agreement you both have.

Where can I get Goods to stock my Supermarket?

These have been answered above but you can also get a loan from a bank to start up a supermarket, but to do that, you must have a very good mini supermarket business plan you would show to the bank. But these days banks do not give loans without collateral, so if this option is what you are going for, you need to get one.

Where would I site my Supermarket?

This is a very critical question to the success of your supermarket business model. Things to have at the back of your mind before selecting a site;

Closeness to residential areas. Because these people living in these areas are those that would buy from your supermarket.

Availability of another supermarket. Because you don’t want to start with a supermarket and face the competition from an already existing supermarket.

If there is a supermarket stocking general household goods, you might decide to stock more of movies, and little of household good, except you are ready to give either N5 discount from the normal selling price to attract more customers.

Availability of road:  This is very important because if you want customers, your supermarket should be accessible.

How many Staffs do I need to manage a supermarket?

You need to determine the number of staff you need if it is a mini supermarket you might need just one staff for a start but if you want to run a large scale supermarket, you need at least five to ten staff members.  Also, ensure you enlighten your staff on how to handle customers and how to keep account of sales and purchases.

How should do I expect daily as net profit?

This is very important, you set a business goal, for instance, in three months time, I would make a profit of N10,000 naira. You work towards it. What commodities and products would I sell?

This has been talked about before, but in addition, you stock goods that of high demand, you make more sells and more sells implies more profit.

When starting a supermarket business in Nigeria, It is important you have an automated machine for your cashier. But if you have a low capital, you can get a sales book for a start. Also, CCTV cameras are important mostly for large-scale retail supermarkets. Because loss to thieves is the last thing you would want to experience.

Have you been thinking about starting a supermarket business but don’t know how to go about it? A common feature of an average street in any neighborhood has got to be the Supermarket.

Supermarkets play the important roles of being the supplier of last resort as well as fulfilling the need for convenience buying at short notice and even distance.

In times of economic boom or boon, you will discover that Supermarkets have always remained a stable form of investment, especially as it guarantees a steady flow of cash transactions.

Here is a sample business plan for starting a mini retail supermarket.

1. Secure an Accessible Location for the Store Location is one factor that can determine the success or failure of your proposed supermarket business.

Supermarkets are viewed as notable landmarks in the communities that they are situated in. This is because they provide everyday items that people need. You cannot view it in a different light.

In starting your supermarket business, select a location that is easily seen and reached by not only residents in your vicinity but also by people who stay outside your neighborhood.

2. Cultivate a Good Work Relationship with Wholesalers

There is a thin line between succeeding and failing at running a supermarket business. And that line is how you are able to offer discounted products and items to your customers. To achieve this, you will have to be able to buy your wares at discounted prices yourself, in order to make them affordable to your customers.

Depending on the level of interaction, you could receive the goods in trust for payment at a later date or you could make some part payment. Either way, your supermarket business will flourish, once you are able to secure the supply end of the business.

3. Have an Efficient Cash and Stock Inventory System

To successfully run a supermarket business, you will have to institute a robust accounting system for both your inventory flow as well as your daily cash earnings. This is important because a supermarket is usually stocked with numerous items, so you will have to top on with record taking, especially when you have staff under your employ.

In modern times, there is inventory management software you can incorporate into your business. In addition, you can deploy POS machines to enable you to compute your daily cash inflows. An extra precaution that is gaining ground in the Supermarket business is the electronic tagging of your products, which is fed to a central database.

4. Engage Honest and Competent Staff

This point follows from the point 3 above. One of the major hurdles confronting the successful running of supermarkets is the activities of dishonest staff. A solution is to hire individuals that you can obtain recommendations is obtaining referees and guarantors, who will vouch for the integrity of the employee.

They may also be liable to foot any costs incurred by the misdemeanor of the said staff.

5. Sell Yourself

While is it true that a supermarket only stocks products and items for sale, it is also important that you cultivate relationships with your customers. Every so often, you and your staff should wear a smile, ask about the welfare of the customer and their family, accede sometimes to the odd request for a further discount and generally try to connect with everyone on a unique level.

Experience shows that people are much more drawn to the shopping experience more than the item itself. You will also be growing a list of life-long loyal customers.

6. Install Security Systems

As your supermarket business grows, it will be wise to invest in modern security systems and gadgets. Such equipment includes CCTV, smoke detectors, burglary systems amongst others. With CCTV placed around strategic areas like around the product shelves or the cash registry point.

While you want to run an open and friendly supermarket business, you must take into consideration the fact that the society still has rogue elements and you must ensure against that.

7. Insure your Business

To successfully run your supermarket business, you will need to plan for the unforeseen. Such could include a fire outbreak, burglary, destructive behavior during protests, natural disasters or even the death of you, the owner.

Planning for such unexpected events will entail procuring insurance coverage to mitigate such losses. Many insurance firms now offer a deluge of insurance services for traditional and more modern businesses.

A supermarket is an ideal venture to insure because of the daily turnover you generate and the total volume of transactions that are conducted in any given period.

Conclusively, it is important to register your supermarket business with the government before starting up but on the other hand, you might startup and register later, also, the backbone of every business is having a principle.

Principles such as opening your supermarket on time and if possible at the same time every day, it would make your customers know you are available at a particular time every day.

Also, it is important you set goals that improve supermarket business and work towards it, hard work pays. Also, remember to stock products that are needed by your customers.


This sample contains the most important aspects of starting a business. While using this for guidance purposes, you are able to develop your sample business plan for supermarket that will help in the success and growth of your business. Let’s get straight to business!

  • Executive Summary

Mabel Supermarkets Inc. are a chain of stores which will be located in the heart of the ever bustling Manhattan, New York. Our model of supermarkets will be spread around the city of Manhattan to take advantage of the population by taking care of their needs. These stores are licensed and will be well stocked at all times.

We have entered into an agreement with manufacturers and major suppliers that enables us stock goods with attractive profit margins. Stocked goods will consist of mainly of consumables with highly attractive prices well within the reach of all shoppers.

We consider our workforce and clients as our most prized assets. This is because a well motivated workforce will give their best to the provision of excellent services which in turn brings in more clients. We as a business are prepared to invest in making our system one of the most efficient in the retail industry.

  • Our Products and Services

At Mabel Supermarkets Inc. we offer a variety of goods and services. These consumables are the most demanded in the marketplace. They consist of everyday stuff such as groceries, clothing, fruits and vegetables, dairy products, a cold store, beverages, beauty products, healthcare products and a pharmacy.

Only reputable manufacturers and suppliers will be used. Feasibility studies conducted by us have identified these partners. We have entered into talks with them a have secured supply approvals at highly competitive prices.

  • Vision Statement

We understand that the retail industry is very competitive. We are not coming in to just make the numbers. We seek to establish a supermarket brand that will soon become a household name not only in Manhattan but the United States within a few years.

  • Mission Statement

At Mabel Supermarkets Inc. we are establishing a model of retail business that caters for the needs of shoppers. “Needs” as used here refers to providing true value for money expended. As the “shopper’s friend,” we will be working with partners and manufacturers that offer both value and quality.

  • Business Structure

Our business structure is centered on competence and experience. Therefore we will be recruiting qualified hands that fit these descriptions. The business will have the following positions to be filled; The Chief Executive Officer (CEO), Store Managers (for the different stores), Human Resource Managers, Cashiers and Accountants, Customer Care Executives, and Cleaners.

These personnel have a variety of roles to perform. In the course of the business, the need to structurally adjust and reshuffle may arise. This will be targeted at increased productivity. Also, there will be a need for increased manpower as the business grows.

  • SWOT Analysis

To make real impact in the retail industry, we understand the need to test our business model with realities on ground. Therefore we have conducted a Strength, Weakness, Opportunities and Threats assessment. Our findings are as follows;

Our location, staff experience and professionalism and quality of services are some of our strong points. These also include other value added services such as the provision of excellent deals. These qualities make our business one of the most attractive and promising in the retail industry.

We have identified our weakness as a new business. This is in the area of financial capacity. There are retail giants who are much bigger and stronger financially. This poses a problem to our business as they can offer goods at much lower prices and still be profitable.

  • Opportunities

We are taking advantage of our location to maximize our profits. Our location offers a whole lot of opportunities in terms of potential client patronage. We are exploiting this to ensure that we convert this opportunity to real gains.

Threats are common in the life of a business. At Mabel Supermarkets Inc. we have identified economic recession as one of the main threats to our business. During such times, people are left with little or no disposable incomes which directly affect their shopping behavior.

  • Market Trends

The retail industry has witnessed a huge revolution over the years. Technology has played a huge part in this. This is because people can now shop from the comfort of their homes once connected to the internet. Although this is the case, physical shopping is still preferred by a large percentage of shoppers. This means that there is a huge market to serve with our model of business.

However we are not resting on our oars as a business to key into the use of the internet. We plan to eventually introduce online shopping within 5 years from the commencement of business operations.

  • Sales Projection

Feasibility studies conducted by our experts have revealed the huge profit potentials available to us. This forecasts spanned a 3-year period using available data within the industry. It reveals the following;

  • First Financial Year $500,000.00
  • Second Financial Year $1,100,000.00
  • Third Financial Year $2,300,000.00
  • Competitive Advantage

The retail industry is one that thrives on innovation geared towards customer satisfaction. To be relevant in the industry, we need to innovate.

Our greatest advantage lies in the experience of our workforce who have been participants in the industry for a significant amount of time. Their experiences and expertise is brought to bear on the efficient running of our supermarket.

To provide the best services, the workforce will need to be well motivated. We are providing a great working environment that encourages employee growth and development.

  • Marketing Strategy

We will be adopting a wide range of marketing strategies to ensure that our business is very visible. This will include the use of virtual platforms made possible by the internet. They consist of a comprehensive website which is easy to navigate, social media channels, print and electronic media, word of mouth marketing  as well as road shows to promote our business.

This supermarket business plan sample contains the most important parts that any business plan should have. You can easily develop your own by following the general sequence. It is important that you do not rush this process.

This is because a shabbily written supermarket plan will result in a poorly organized and run supermarket business.

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Starting a Supermarket Business Plan (PDF)

supermarket business plan

Starting a supermarket business can be an incredibly rewarding venture, both financially and personally. A supermarket is a typically large store that sells a broad range of groceries and household goods. It is also commonplace for the range to span to medications, clothing, and other fast-moving consumer goods (FMCG). In the world of retail, supermarkets stand out as a beacon of profitability and stability, offering entrepreneurs a chance to tap into the evergreen demand for daily necessities. Unlike many other retail sectors that might fluctuate with trends and seasons, the supermarket business consistently attracts a wide range of customers, all looking for a convenient and comprehensive shopping experience. This sector is not only lucrative but also resilient, able to withstand economic shifts more robustly than many other industries.

The allure of the supermarket business lies in its impressive profits. With careful planning, strategic purchasing, and effective management, a supermarket can offer a diverse range of products while maintaining healthy margins. From fresh produce to household goods, supermarkets cater to every aspect of daily living, providing a one-stop solution for consumers. This variety not only increases the potential customer base but also enhances the opportunity for cross-selling and upselling, further boosting profitability. Moreover, the rise of private-label products has given supermarket owners a new avenue to increase margins, offering quality goods at competitive prices. High demand is another cornerstone of the supermarket business’s appeal. In today’s fast-paced world, consumers value convenience and variety more than ever. Supermarkets meet these needs by offering a vast array of products under one roof, saving customers time and effort. This convenience, coupled with the essential nature of many supermarket products, creates a steady stream of customers, ensuring a consistent demand. The global supermarket industry is currently valued at over US$3 trillion. By 2030, it is projected to be worth roughly US$15 trillion. It is no doubt a huge industry and has limitless business opportunities. This article will outline how to start a supermarket business, and the supermarket business plan – PDF, Word and Excel.

Market Research

Importance of market research.

You better not take this lightly because if you do you’ll pay dearly later when you start realising low customer inflows to your supermarket business. One of the foremost things to look at is competitors with respect to products they offer and their general appeal to the market. You market research must also focus on figuring out how you’ll make your entry into the market. During the market research processes closely study how established supermarket players market their businesses. Also take time to study their approaches and frameworks in pricing their products. The beauty of this is that you can do it clandestinely without your prospective competitors knowing what you’re up to. The crux of your market research is to figure out how you’ll brand and package your product portfolio in a way that distinguishes you from them. Supermarkets are generally plenty and customers are spoilt for choice thus the competition is fierce. So be thorough and diligent in conducting your market research.

Ecommerce – A Trend Worth Factoring In

There have been some noteworthy shifts in the supermarket business over the years you must consider. For instance, there has been a significant rise in ecommerce. This means you need to do a research into the demographic of online shoppers. Look into how that shift affects the traditional brick and mortar supermarket business approach. Probably you would have to find a way to blend both. These are some of the things your supermarket market research must seek to establish.

Conducting The Market Research

There are a number of options you can use in conducting market research for your supermarket business. It is wise to use more than one so as to have more comprehensive findings. The best market research methods you can use are surveys, observations, and interviews. Surveys enable you to get to know people’s opinions, attitudes, and pain points, amongst others. Observations are best for getting to appreciate people’s general customer experiences. Interviews are for engaging strategic interviewees e.g. consumers, current players, or business experts.

There are still many opportunities for small and medium-sized firms to specialise in the supermarket business. The reasons are mainly to do with the fact that the larger chains have lost the personality that was once associated with shopping. They are in effect a conveyor belt of consumer goods. Some people prefer a much more intimate relationship with their grocery store and that is why supermarkets remain one of the most popular business ideas for the budding entrepreneur. Read on for more information and the grocery store business plan.

Make sure you have a comprehensive supermarket business plan

The failure to plan is the beginning of business failure. The supermarket business plan must be clear and succinct enough to give your potential partners, clients and investors an overview of what your objectives are. At the same time, it must be detailed enough to explain the nuances of the business that you propose. Your grocery store business plan should have financial statements which show that your supermarket business is viable and profitable.

Location of the Supermarket Business

It goes without saying that a poorly located supermarket is the death of the business. Private cars have made it fashionable for people to get out of town in order to do their shopping. However, that is not an option that is suitable for everyone since there are still consumers who hanker for the personal touch. It is best to position your supermarket business as if it were a local community center. That means building relationships with the public within that target market. It also means ensuring that your customer care never falls below their exacting standards.

Some of the common broad categories of places where supermarkets can be setup are malls, shopping centres, central business district (CBD), residential areas and standalone places. Each category comes with its own set of advantages or disadvantages so it’s up to you. If you get your location right, then there is no reason why you cannot enjoy the significant revenue streams that a supermarket business is capable of bringing. People are now used to shopping at all hours. In particular, you should take note of the resilience of the basic household shopping basket which has remained dominant even during the worst phases of the recession. The supermarket business plan should cater for the costs of purchasing or leasing the premises at your chosen location.

Premises for the Grocery Store Business

The supermarket must be setup at a location connected to a strategic road network for easy accessibility. There must be ample space for vehicle parking and there must be a semblance of security. The supermarket itself must be sufficiently spacious for customers to move around freely inside.

On another note, it’s important to have backrooms or warehouses (for administration and keeping of stock or inventory) that are accessible from the back so as to not disrupt customers. Not all customers have vehicles and might want to buy bulky items. With respect to that it would be expedient to locate the supermarket close to mass transportation. The costs of leasing the premises should be included in the grocery store business plan.

Supermarket Business Model

A business model is the description of the means and methods a business adopts to earn its revenue. In other words, it is a description of how a business makes money. In order to be successful in your supermarket business you must understand the supermarket business model. A supermarket sources its products from suppliers. These suppliers are often manufacturers or wholesalers. The supermarket then places a mark-up on those products to come up with the retail prices. This sounds simple but there are delicate balances to be struck in all this.

A Delicate Balancing Act

When customers go to supermarkets they are usually looking to get stuff at the cheapest prices possible. No wonder they tend to do price comparisons. After all, there are usually many supermarkets to consider. This means supermarkets are generally under pressure to offer low prices. This is to both push volumes and to outdo their competitors.

On the other hand you have to factor in the many operating costs which tend to surge a lot. These are things such as human resources, transport and logistics, ICTs, and several others. The selling prices you set must cater for all these many elements. You also have to factor in things like inflation or mercurial exchange rates where applicable. That is why it may seem simple but a lot goes into streamlining the supermarket business model.

The Importance Of Economies Of Scale

Economies of scale refer to the characteristics of a production process in which an increase in the scale of a business causes a decrease in the long term average cost of each unit. Increase in capacity and a reduction in costs is basically what brings about economies of scale. The reason is because the costs get distributed or spread out due to an increase in goods. Thus the goal is to expand the size or scale of your supermarket over time. It is characteristic to see big supermarkets charging less than smaller supermarkets. Yet they will still be making profit. Plus they will be pushing more volumes than the smaller supermarkets due to lower prices. This is an important angle to the supermarket business model.

Product selection criteria

The product range is quite broad and diverse making room for you to choose what to offer in your supermarket. However, remember that the supermarkets domain is characterised by fierce competition. You wouldn’t want a scenario where customers actually get in-store but leave empty-handed because they wouldn’t have found what they want. Therefore it’s in the best interest of both you and customers to have a comprehensive range of products.

Products to include are basic food and non-food grocery items, household appliances and consumables, cooked food takeaways, bakery items , fresh produce, dairy products, clothing items, toys, beauty products, toiletries, school supplies, beverages and so on. It’s wise to constantly study customer behaviours and buying patterns in order to note any areas where you’re falling short of customer expectations. Explore ways to source stock at low prices so as to competitively price your products. The supermarket business plan should cater for the costs of purchasing the supermarket products.

Supermarket business

Inventory Management

Inventory management is a cornerstone of success for any supermarket business. It involves the meticulous control and oversight of your stock levels, striking a delicate balance between having the right products available for customers and preventing excess inventory that can tie up valuable capital. To excel in this aspect, begin with demand forecasting, using historical sales data, market trends, and seasonal patterns to predict customer needs accurately. This practice ensures that your supermarket stocks products in quantities that align with customer demand, reducing the risk of overstocking or running out of essential items. Having a software-based system is essential, with an integrated and centralized structure being the optimal choice. This system should incorporate an electronic point of sale (EPOS) system that seamlessly connects to inventory management software, allowing for real-time updates of inventory levels. This integration ensures that you can efficiently and accurately monitor your stock levels at any given moment, providing you with the ability to make informed decisions about restocking, ordering, and managing inventory with precision.

Regular inventory audits, coupled with strong supplier relationships and technology adoption, enhance the efficiency of your inventory management efforts. Leveraging inventory management software and systems to automate processes reduces the risk of human error and streamlines inventory tracking. Implementing inventory costing methods like First-In, First-Out (FIFO) or Last-In, First-Out (LIFO) is vital, especially for perishable goods. Seasonal inventory planning allows for adjustments to accommodate fluctuations in demand, while evaluating vendor performance and tracking key performance indicators (KPIs) like inventory turnover rate and stockout rate provides valuable insights into the overall effectiveness of your inventory management strategy.

Competitive Analysis

When running a supermarket business you will contend with fierce competition. There will be both direct and indirect competitors; you must seek them out and study them. In principle, do a comprehensive analysis of each, especially the direct competitors. Check out their product offerings and overall business operations. Figure out what they are doing right and where they are missing it. Emulate and perfect the former and capitalize on the latter. There will always be something that you can take note of on every competitor.

Staff And Management for Supermarket Business

Giving you specific numbers might not be possible since human resource needs will depend largely on the size of your supermarket. However, there are key areas that’ll need to have people employed for them specifically. Some of the job posts needed are cashiers/till operators , security guards, general hands, customer attendants, amongst others. The employees you’ll need are a mixture of formally qualified and non-qualified personnel. On the management side some key service areas will be financial management, HR, operations, marketing and sales. In hiring employees be careful to ensure you hire people who are passionate about serving people whilst having a diligent work ethic. The grocery store business plan should cater for salaries and wages costs for your staff.

Budgeting and Financial Planning

Effective budgeting and financial planning are crucial components of launching and sustaining a successful supermarket business. Careful financial management ensures that you can meet your operational expenses, adapt to market changes, and achieve your long-term business goals.

Start-Up Costs & Operating Expenses

Before opening your supermarket, you’ll need to determine your initial start-up costs. This includes expenses like securing a location, store design and construction, purchasing equipment and shelving, obtaining permits and licenses, inventory acquisition, and hiring and training staff. A comprehensive understanding of these costs is essential for securing financing and ensuring you have the necessary capital to launch your business. Operating expenses are the ongoing costs required to run your supermarket. They include employee salaries, rent or mortgage payments, utilities, insurance, marketing, inventory purchases, and maintenance. Creating a detailed budget that accounts for these expenses on a monthly or yearly basis is essential for maintaining financial stability.

Revenue Projections & Cash Flow Management

Your revenue projections are based on your market research and pricing strategies. Estimate your sales based on factors such as customer volume, average transaction value, and seasonal variations. Realistic revenue projections are essential for tracking your progress and determining whether your supermarket is on track to meet its financial goals. Effective cash flow management is vital to ensure that your supermarket always has enough liquidity to cover expenses, especially during slower sales periods. Monitor your cash flow regularly and plan for contingencies to avoid potential cash shortages that could disrupt your operations.

Monitoring and Adjusting

Regularly monitor your budget and financial performance to ensure that you are staying on track. If you find that your actual expenses or revenues deviate significantly from your projections, be prepared to make adjustments to your budget and financial plan. Flexibility is key to adapting to changing market conditions and maintaining a healthy financial position. Market conditions can change, and unexpected challenges can arise. It’s crucial to have contingency plans in place to address potential financial setbacks, such as a sudden drop in sales, increased competition, or unexpected repair costs. A well-thought-out contingency plan can help safeguard the financial stability of your supermarket business.

Marketing Plan

There is no end to the strategies you can employ to market your supermarket business. Broadly, there are 3 core areas you must do something in namely, digital, offline, and in-store. Set up active social media accounts and make them highly interactive. Have an active website as well for your supermarket. Do not neglect putting up physical promotional material such as banners, billboards, or posters. Have such around your target market area and around your supermarket. Build in psychological hacks in-store. Place ads wherever you can e.g. radio, television, or podcasts. One of the cardinal marketing drivers in the supermarket business is encouraging word of mouth and referrals. This is achievable via alluring strategies such as customer loyalty programmes, promotions, competitions, and sponsoring worthy causes.

Watch the wastage and sabotage

It is impossible to operate a supermarket business single-handedly. You need a significant staff of tellers, cleaners, stackers, accountants, marketers and supervisors. That variety of personnel might mean that a lot of wastage occurs during the production or marketing process. There are far too many stories of supermarkets that would have been successful had it not been for a pilfering worker or infiltration. That means from time to time you need auditors who do not just consider what is involved in the marketing process or even the money but also the activities of workers. You will need to install an appropriate security system and update it on a regular basis. The security is not only for the merchandise that you are selling but also the workers that are in the store.


Growth and development

Supermarkets are rarely static. You will find new products and new clients. The key is not to take on any product or service that you are not fully prepared for. There are plenty of incentives to earn the loyalty of your customer. For example, store cards and bonus points will encourage consumers to come to your supermarket business. On the other end of the spectrum are the small shops in small towns where the use of cash is preferred to anything fancy like credit cards. Be sure to develop partnerships with particular brands who may want to sell their products on your shelves. The profit share schemes that they propose could significantly improve the supermarket’s bottom line. Your supermarket business plan financials should show the projected growth of the business as the years progress.

Keys To Profitability

Achieving and sustaining profitability in your supermarket business hinges on a combination of strategic decisions and effective management practices. Firstly, efficient inventory management is paramount. It involves finding the right balance between stocking products to meet customer demand and avoiding overstocking that ties up capital. Coupled with this is the implementation of pricing strategies that maximize profit margins while remaining competitive in your market. Regularly reviewing and adjusting your pricing based on market trends, competition, and customer preferences is essential for success. Additionally, the careful selection of products and merchandise, tailored to the preferences and needs of your target customers, is crucial. Highlighting high-margin items and promoting them through effective merchandising techniques can boost sales. Providing an exceptional customer experience through friendly and knowledgeable staff, an organized store layout, and efficient checkout processes is essential for customer satisfaction, ultimately leading to increased loyalty and repeat business.

Cost control measures, including vigilant monitoring of operating expenses and negotiation with suppliers for favorable terms, play a significant role in profitability. Effective marketing and promotional activities, both online and offline, are essential for attracting and retaining customers, with loyalty programs and incentives encouraging repeat business. Strong supplier relationships can lead to better pricing, credit terms, and access to exclusive products, while data analytics provide insights into customer behavior and inventory turnover, enabling data-driven decision-making. Moreover, financial monitoring through regular financial statements and reports is vital, as it helps identify areas for improvement. Remaining adaptable and open to innovation in the ever-evolving retail landscape is key, as is investing in employee training and productivity to enhance efficiency and customer service.

Pre-Written Supermarket Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the supermarket business, we encourage you to purchase our well-researched and comprehensive supermarket business plan. We introduced the business plans after discovering that many were venturing into the grocery store business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global grocery shop business plan will make it easier for you to launch and run your grocery store business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the supermarket business.

Uses of the Grocery Store Business Plan (PDF, Word And Excel)

The supermarket business plan can be used for many purposes including:

  • Raising capital from investors/friends/relatives
  • Applying for a bank loan
  • Start-up guide to launch your supermarket business
  • As a supermarket business proposal
  • Assessing profitability of the supermarket business
  • Finding a business partner
  • Assessing the initial start-up costs so that you know how much to save
  • Manual for current business owners to help in business and strategy formulation

Contents of the Supermarket Business Plan (PDF, Word And Excel)

The supermarket business plan include, but not limited to:

  • Marketing Strategy
  • Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
  • Industry Analysis
  • Market Analysis
  • Risk Analysis
  • SWOT & PEST Analysis
  • Operational Requirements
  • Operational Strategy
  • Why some people in the supermarket business fail, so that you can avoid their mistakes
  • Ways to raise capital to start your grocery store business

The supermarket business plan package consists of 4 files

  • Supermarket Business Plan – PDF file (Comprehensive Version – 79 Pages)
  • Supermarket Business Plan – Editable Word File (Comprehensive Version – 79 Pages)
  • Supermarket Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 44 pages)
  • Supermarket Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the percentage markup, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Supermarket Business Plan (PDF)

Supermarket Business Plan PDF

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Get the Supermarket Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

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The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

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Gourmet Food Store Business Plan

Start your own gourmet food store business plan

Sarrica's Market

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Sarrica’s Market is a new business located in downtown Moab, Utah. The store is an upscale international grocery and delicatessen with a distinct menu that includes authentic, hard to find ingredients from around the country and the world. The facility will include a sixteen person capacity eating area, deli/kitchen with counter and check out area, grocery/gift area, and a public restroom.

The mission of Sarrica’s Market is to provide Moab, Utah’s residents and visitors with a combination of quality, authentic, hard to find, grocery items and prepared foods, with good service and a pleasant atmosphere with the warm feel of an Old-World outdoor market. Our store motto is, “eat and enjoy.”

The deli will serve sandwiches, salads, specialty drinks, and picnic lunches. Gift items will complement the international theme of the store and include a limited selection of kitchen wares, cookbooks, picnic items, and original hand-sewn items and jewelry. Gift baskets will also be available in the store and over the internet.  All the recipes used in the deli will highlight the grocery items sold in the market. 

The gourmet and specialty foods market is booming across the country. Consumers are looking for quality food coupled with a quality shopping experience. Many large cities have have entire sections dedicated to ethnic foods and culture. As rural America moves away from agriculture and natural resources, and towards tourism as its main economy source, more and more people are flocking to areas such as Moab. These new populations are starved for the fine ingredients they were able to purchase in big cities and are looking for a rural solution to this problem. Moab’s residents and many visitors have expressed the desire for a local gourmet food store.

By making alliances with local farmers and restaurants, as well as international distributors, Sarrica’s Market will give customers a combination of “shopping local” and wide gourmet selection previously unavailable in this highly visited rural area. For residents, Sarrica’s offers a more convenient and appealing option than ordering online or lugging fancy groceries back from infrequent trips to the nearest cities (several hours away), especially in winter.

Sarrica’s projects net profits increasing over the first three years. The increasing profitability is partly based on expectations that wide seasonal differences in sales levels in the first year will moderate as we strengthen our local clientele base. These forecasts are based on the recent performance of similar cross-market upscale stores in Moab, and general trends in the gourmet food stores industry.

To achieve our objectives, the owners of Sarrica’s Market are contributing $24,000 and seeking a $100,000 small business loan. These loans will be used for start-up costs and will be paid back from the cash flow of the business within five years. 

Gourmet food store business plan, executive summary chart image

1.1 Mission

The mission of Sarrica’s Market is to provide Moab, Utah’s residents and visitors with an upscale grocery store, gift shop, and delicatessen specializing in a combination of quality, authentic, hard to find, grocery items from around the world.

1.2 Goals and Objectives

Sarrica’s Market has the following goals and objectives:

  • Obtain necessary funding ($24,000 in investor/personal loans and $100,000 in small business administration loans).
  • Create a service-based company that exceeds customers’ expectations, and increases the number of repeat clients serviced by at least 20% per year, through superior performance and word-of-mouth referrals.
  • Become an established community destination with a customer satisfaction rate of 90% by the end of the first year.
  • Achieve cash flow self-sufficiency by the end of the first year.
  • Sales of $461,900 in the first year, with sales increasing to $484,735 in the second year and $508,000 in the third year.
  • Provide an income for the founders by the end of the second year with income growth possibilities.
  • Repay debt from original financing by the end of the fifth year.

1.3 Keys to Success

The keys to success for Sarrica’s Market include:

  • Reputation: Every customer visiting our store will want to return and will recommend us to their friends and family. Word of mouth marketing will be a powerful ally for our business.
  • Superior Customer Service: Knowledgeable, friendly service will be of the utmost importance.
  • Location: Provide an easily accessible location for customer convenience, including walk-by and drive-by traffic. 
  • Product/Environment: Offer a variety of high quality foods with domestic and international themes, sold at a fair price in a clean, authentic, comfortable environment.
  • Convenience: Our customers will know that they can get what they need at our market for a fair price. This will reduce their need to travel to get desired items or order them online.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Sarrica’s Market is a new business located in downtown Moab, Utah on Main Street. The store is an upscale international grocery and delicatessen, with a distinct menu that includes authentic, hard-to-find ingredients from around the country and the world. The facility will include a sixteen person capacity eating area, deli/kitchen with counter & check out area, grocery/gift area, and a unisex public restroom.

The mission of Sarrica’s Market is to provide Moab, Utah’s residents and visitors with an upscale grocery store, gift shop, and delicatessen specializing in a combination of quality, authentic, hard-to-find grocery items from around the world. Our store motto is, “eat and enjoy,” and our decor depicts the warm feel of an old world outdoor market.

The deli will serve sandwiches, salads, speciality drinks, and picnic lunches.  Gift items will complement the international theme of the store and include a limited selection of kitchen wares, cookbooks, picnic items, and original sewn items and jewelry.  Gift baskets will also be available in the store and over the internet.  All the recipes used in the deli will highlight the grocery items sold in the market.

2.1 Start-up Summary

Start-up costs and initial financing are shown in the following table. The founders are seeking a small business loan in the amount of $100,000 to supplement owner investment in covering these costs. The estimated start-up costs may be lower than projected here if the owners are able to purchase used equipment and do the renovation labor themselves.

We plan on a three month start-up period. Expenses are broken down as follows:

  • Insurance @$300/month
  • Rent @$2,500/month
  • Initial Loan Repayment @$1,000/month
  • Utilities @ $1,000/month
  • Salaries: 2 managers @$2,000/month each

Long-term Assets:

  • Refrigeration Units
  • Display Cabinets
  • Kitchen Equipment

Short-term Assets:

  • Tables and Chairs

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2.2 Company Ownership

Sarrica’s Market is a Limited Liability Company owned and operated by the founders Andy Boone, Cathy O’Connor, Rosie O’Connor, and Kenny VanStone.  It will be registered with the country as Sarrica’s Market.

Products and Services

Sarrica’s Market offers the following products and services:

Groceries We will offer high quality groceries from Italy, the Mediterranean, Mexico, Asia, Europe, Australia, and the United States (Wisconsin, the Southwest, and locally).  Groceries will include items that represent the best known and desired foods from these areas. Items will include but will not be limited to: sauces, oils, spices, spreads, peppers, cheese, meats, pasta, rice, canned goods, drinks, chocolates, and hard-to-find desserts and candies.  A selection of frozen meals (made in the store)will be available for home cooking, and will include items such as homemade Italian meatballs & sausage, pizza, and “holiday” tamales.

Gifts Gift items will complement the international theme of the store and include a limited selection of kitchen wares, cookbooks, picnic items, and original sewn items and jewelry. Gift baskets will also be available in the store and over the internet.

Delicatessen Sarrica’s Market will offer unique cuisine with an international flair.  The deli will offer a limited menu for breakfast, lunch, and dinner. The rotating menu will feature sandwiches, soups, salads, drinks, and desserts. All menu items will be prepared fresh each morning and displayed for easy pick-up. We will offer picnic lunches and frozen meals as well as cheese, meats, and ethnic deli salads by the pound.

The breakfast menu will include items such as quiche, scones, and biscotti, and the lunch/dinner menu will consist of sandwiches, salads, homemade breads, frozen meals, and daily specials. 

We will serve high quality coffee, tea, juice, and soda from around the world through out the day.

Picnic lunches will be made available to visitors, specially packed to be carried into the numerous national parks and outdoor venues surrounding Moab. We will also make this service available to the many outdoor guiding services in Moab. These businesses include climbing, hiking, mountain biking, river rafting, and jeep touring companies.

3.1 Competitive Comparison

According to the Utah State Tax Commission, taxable sales in Grand County for “Food Stores/Eating & Drinking Establishments” was $47.9 million in 2002. We believe we can gain a portion of the current market share and capture a new market that has been largely ignored in rural America. 

Moab is not a typical rural community, in that it has a tremendous number of domestic and international travelers vacationing throughout the year: 787,578 visitors to Arches National Park in 2003 alone. Moab’s recreational activities, pleasant climate, and natural and cultural treasures attract people from all over the United States and world to populate its boundaries. The population in Moab in 2000 was 4,779 and of those residents, 47.5 % were born in Utah, 48.7% were born in another state, and 3.8% were foreign born, or not U.S. citizens. The diverse make-up of this community and its rural location make Moab prime for this type of market and deli. Sarrica’s Market will provide this rural, isolated community and popular travel destination with a grocery that supplies its customers with cuisine other than what is offered by its established competitors.

The competition facing Sarrica’s Market includes all the grocery stores, coffee shops, and some of the eating establishments in the Moab area. Moab has two chain grocery stores (Citi Market and Moab Grocery) that carry many healthy food choices and some ethnic choices, but do not have an expanded ethnic food selection. The Moonflower Market Co-op carries health food but does not have an expanded ethnic food selection either. The Meat Shop carries local meats and some cheese, but does not carry international varieties of meats and cheese. 

Restaurant/Coffee Shop competitors consist of Arches Book Company, Banditos Grill, Bob & Shelly’s Moab Deli, Breakfast at Tiffany’s, Buck’s Grillhouse, Center Cafe, Desert Bistro, Eklecticafe, Isabella’s Pizzeria, Knave of Hearts Bakery, La Hacienda, Miguel’s Baja Grill, Moab Brewery, Mondo Cafe, Paco’s, Pasta Jay’s, Poplar Place Pub & Eatery, Red Rock Bakery & Cafe, Red Cliffs Lodge, Rio Colorado, River Grill, Slickrock Cafe, Sunset Grill, Szechwan Restaurant, and Zax Wood Fired Pizza. 

Moab has an abundance of convenience stores (Dave’s Corner Market, Jimbo’s Country Market, and numerous gas stations containing convenience marts) as well as many established fast food chain restaurants (Burger King, Denny’s, Hoagie Yogi, McDonalds, Pizza Hut, Subway, Teriyaki Stix, and Wendy’s). 

We consider the majority of the above establishments to be indirect competition, due to the vast differences between us in quality of product and combination of services.  Our direct competitors are Arches Book Company, Bob & Shelly’s Moab Deli, Center Cafe, Citi Market, Eklecticafe, Knave of Hearts Bakery, the Meat Shop, Moab Grocery, Moonflower Market Coop, Mondo Cafe, Paco’s, and Red Rock Bakery & Cafe.  Each one of these competitors has a component similar to what Sarrica’s Market is proposing, but does not offer the same combination of services with international amenities. 

We believe our mix of gourmet products and high-quality services, combined with our pleasant atmosphere, will help us compete with the existing small businesses. As for the larger grocery store chains, we will compete by providing a more intimate and educational shopping experience with quality products they do not carry.

3.2 Future Products and Services

Sarrica’s Market will introduce new menu items as time and profitability permit.  We will also monitor where our profits are coming from and enhance those areas of the store quarterly.

3.3 Product and Service Description

The starting menu will include items such as:

  • Quiche – Made with fresh ingredients and cheese featured in the market
  • Fresh Bread – Crusty Italian, wheat, and pumpernickel
  • Scones/Muffins/Biscotti – International recipes
  • Coffee, Tea, and Juice – From around the world


  • Roast Beef – With sharp provolone cheese, red onion, lettuce, & tomato on dark rye bread
  • Corned Beef/Pastrami – With Wisconsin swiss cheese, red onion, shredded red cabbage and Russian dressing on rye bread
  • Turkey – With sharp Wisconsin cheddar cheese, lettuce & tomato on French bread
  • Smoked Turkey – With Havarti cheese, avocado, sprouts, cucumber, lettuce & tomato on multi grain bread
  • The Boonero –  Daily Special
  • The Day After Thanksgiving – Turkey, herb stuffing, lettuce & cranberries on a potato bread roll
  • The O’Connor – Turkey, Genoa salami, bacon, sharp Wisconsin cheddar cheese, lettuce & tomato on Italian bread
  • The BLT – Bacon, sharp provolone cheese, lettuce & tomato on Italian bread
  • Veggie Deluxe – Avocado, cucumber, sprouts, lettuce, tomato, red onion & sharp Wisconsin cheddar cheese served on multi grain bread
  • Italian Veggie Deluxe – Marinated Italian vegetables, artichoke hearts, olives, red onion, & fresh mozzarella cheese on Italian bread
  • Tomato with Fresh Mozzarella & Basil – On focaccia bread
  • Grandma Sarrica’s Market Pizza – Made fresh and sold by the slice
  • Bruschetta – Topped with ripe tomatoes, fresh basil, olives, & grated Italian cheese)
  • Fresh Gazpacho – Ripe tomatoes, sweet white onions, jicama, cilantro, fresh jalapenos, and lime juice chopped and mixed for a truly refreshing taste.
  • Eggplant Chickpea Pesto – A delicious combination of baba ganoush and hummus served with pita wedges
  • Seven Layer Bean Dip – Refried black beans, tomatoes, corn, onion, mixed fresh, cilantro, and authentic mexican cheese.  Served with sour cream, your choice of hot sauce, and corn chips for dipping
  • Organic Soups – Made fresh
  • Chili – Homemade using only the best ingredients
  • Chips – A wide variety of speciality flavors
  • Caesar Salad – Homemade dressing with bacon, croutons, and imported parmesan cheese.
  • Greek Salad – Light airy and zesty Rotelo pasta tossed with tomatoes, spinach, cucumbers, red onion, feta cheese, and Greek olives.
  • Italian Salad – Ripe tomatoes, cucumbers, fresh basil, and balsamic vinegar mixed to perfection. 
  • Tomato, Basil, & Fresh Mozzarella Salad – Tossed in a light olive oil and balsamic vinegar dressing.
  • Fresh Herb Salad – Spring greens mixed with dill, cilantro, basil and Italian parsley for a delightfully fresh taste.
  • Pasta Salad of the Day – Always fresh and tasty.


  • Juice – High quality flavors from around the world
  • Soft Drinks – All natural
  • Coffee – International & organic choices
  • Tea – High quality flavors from around the world

Frozen Dinners: 

Sarrica’s Market will carry a variety of hard to find frozen food items.  Many of our frozen meals will be prepared at Sarrica’s Market and follow recipes that highlight items we sell in the grocery and deli. 

  • Grandma Sarrica’s Market Pizza
  • Meatballs & Sausage with Marinara Sauce
  • Stuffed Shells
  • Chicken Parmesan
  • Italian Beef
  • Holiday Tamales
  • Ready to Bake Bagles
  • Ice Cream/Deserts                                                                                

Market Analysis Summary how to do a market analysis for your business plan.">

Our main target markets are: 

  • People who live and work in Moab, who are looking for quality ingredients needed to prepare their favorite international cuisine.
  • Surrounding businesses looking for a tasty meal for their customers and staff.
  • International and domestic travelers visiting Moab.
  • Families looking for quality, affordable, home cooked meals to take home and prepare for their families with ease.
  • People looking for a comfortable environment in which to enjoy a cup of coffee, read a book, or just shop.
  • People looking for high quality, unique gifts and kitchen supplies.

Each market segment consists of people who either live, work, or vacation in the Moab, Utah area.  Each market will be seeking an establishment that will meet their desire for authentic, healthy food, quality service, and a pleasant atmosphere.

4.1 Market Segmentation

The total potential market in units is shown in the following table and chart. 

  • There are approximately 175 business in Moab that could potentially be our customers.  We used 20% as a starting point with 10% growth per year.
  • There are 8,485 residents in Moab, according to the 2000 U.S. Census, with 3% projected growth over the next ten years.
  • Visitors were estimated using Arches National Park visitation report. From 1999-2003, an average of  787,578 people visited the park annually. We did not include projected growth, because we used an average number, and believe that visitation will remain similar over the next five years.

Even though the visitor population appears to be the largest the market segment, it is possible that much of our sales could come from local businesses, due to the fact that these companies make purchases for the visitors using their services. The local population is extremely important, because they can carry us through the four low visitation months, and will determine whether we become an established community destination.

Gourmet food store business plan, market analysis summary chart image

4.2 Target Market Segment Strategy

The last ten years have seen an increase in American’s explorations of foreign and gourmet foods. Whether this can be attributed to celebrity chefs, travel to foreign countries, new health diets, or the increasing accessibility of once-obscure ingredients, it seems that gourmet and adventurous palates are here to stay.

The proliferation of visitors has forced this once-isolated community to learn about and offer a greater variety of foods and experiences than they would have sought out on their own, and many residents are now just as sophisticated in their food tastes as our tourists. In Moab, residents often use travel to larger cities as occasions to stock up on luxury and gourmet items not available locally. However, they prefer to shop locally whenever possible, and would welcome a store that offers this combination.

Moab is growing at 3% a year, allowing for increased business opportunities without diminishing the small-town feel. Our natural attractions are in no danger of becoming polluted or otherwise less accessible, and so we expect continued market growth for the foreseeable future.

Our marketing programs towards different target market segments will utilize different publications and media, but all will emphasize our good value, high quality, unique and varied selections, and great service.

4.2.1 Market Needs

Moab and Southeastern Utah are in need of a quality international market that sells items that are currently only available in large cities or over the internet.  Many residents tell stories of traveling to large cities with empty luggage so that they can fill their suitcase with speciality food they can not find in Moab.  The residents of Moab are dedicated to protecting its “small town” feel and make a point to shop locally whenever possible. The residents of Moab and its surrounding communities would be thrilled to be able to shop for the food they want at home. 

Moab, Utah is a rural community. The closest city is Grand Junction, Colorado, located 80 miles away, with a population of 42,000.  Salt Lake City, Denver, Albuquerque and Las Vegas are the closest big cities, all located 250-600 miles away. Moab is fortunate to be a popular domestic and international travel destination because of its proximity to national parks, ancient cultural sites, unique red rock landscapes, and world class recreational opportunities. 

Local and visiting customers desire high quality, healthy food that will appeal to their aesthetics. In addition, they desire a pleasant shopping and dining experience that allows them to learn about and purchase the grocery items they want in a comfortable, friendly, hassle-free environment.  Customers will also enjoy the delicious home cooked take-home meals available to them when they do not have time to prepare quality meals at home. 

4.2.2 Market Growth

We believe there is a market for our products and services in Moab and that the market has potential for growth.  Grand County’s population in the year 2000 was 8,485 and is expected to grow at a rate of 3% over the next ten years.  Moab is dedicated to remaining a travel destination “hot spot” without loosing its “small town” feel.  Because of its unique appeal it is likely to attract many vacationers for years to come. Our business will grow as customers become familiar with our products and services. 

U.S. Retail Sales of Gourmet Foods & Beverages  1998-2007 (in millions of dollars)

4.2.3 Market Trends

Market and market growth according to Tree of Life, The U.S. Market for Gourmet/Speciality Foods include the following profiles, trends, and outlooks (see attached information for more details). 

U.S. Retail sales of Gourmet Foods & Beverages 1998-2003

Share of the U.S. Retail sales of Gourmet Foods & Beverages by Outlet 2002

*Includes continent stores, natural food supermarkets, ethnic stores, mass merchandisers,

drug stores, mail-order & internet sales, and alternative channels.

Americans are developing a bigger appetite for more upscale foods. There are reasons behind this, starting with higher discretionary incomes, better educations, more frequent travel, more fine dining, endless celebrity chefs on TV, and more exposure to ethnic foods. As a consequence, average American families–not just the affluent ones– are becoming increasingly adventurous in their diets.

A growing number of consumers also perceive gourmet foods as an affordable treat–not something limited to the very rich. As Andrea Kelly, group brand manager for Ferrero Rocher Chocolate, told the press, “People across all economic strata have at least a couple dollars to buy something that will be a treat for them.” This is borne out by the proliferation of Starbucks cafes, and translated into the retail success of products like Starbucks frappuccino bottled beverages. Likewise, Simmons Market Research Bureau demographics data show that although gourmet foods and beverages generally hold the highest appeal to the highest-income groups, there are also strong pockets of interested consumers in more moderate income brackets.

According to Simmons, ethnic/foreign foods are definitely popular among Americans. More than 41% of those surveyed agree that they “enjoy eating authentic foreign foods” and over 20% say they enjoy eating them “a lot”. By comparison, 18% of consumers agree with the statement that they “try to eat gourmet food whenever I can” and less than 6% agree a lot. A bit further down the list is “prefer food presented as an art form,” with just 15% agreeing and less than 5% agreeing a lot.

There has long been a synergy between the natural foods industry and the gourmet foods industry.  From the early days of the health food movement and the organic food movement, Baby Boomers have been in the forefront of demanding healthy foods. Now, with the aging of the Baby Boomer generation, says John Roberts, president of the NASFT, “health concerns will make products that carry the words ‘natural,’ ‘organic,’ ‘healthy,’ and ‘fresh’  more saleable.”  Marketers are also appealing to consumers’ social consciences by offering products that are good for the environment and the workers who produce them, such as sustainable, shade-grown, and fair-trade coffees. 

More and more health and natural foods stores are carrying upscale, gourmet food items that meet their quality standards. For example, large natural food chains such as Whole Foods Market feature a wide assortment of upscale products ranging from organic produce, fresh baked goods, and cheeses produced from hormone-free milk, to a huge variety of packaged dry groceries. Their broad product mix and focus on high-quality foods draw consumers seeking gourmet foods as well as traditional health foods.

Sarrica’s Market realizes that there is a growing demand for speciality food items and a significant percentage of visitors and locals demanding naturally grown, organic specialty foods. We plan to pay attention to these trends and provide our customers with these products. 

4.3 Service Business Analysis

We are part of the retail grocery and prepared food industry, as well as the small-scale deli industry. In particular, our portion of the industry is “gourmet food stores.” This encompasses a wide range of specialty import shops, high-end delicatessans and cafes, and natural foods stores.

Gourmet food stores typically have relations with a number of far-flung distributors around the world, and access to direct sellers for major foreign brands. Large gourmet chains, like Bread and Circus, can benefit from economies of scale and obtaining more hard-to-find items in bulk. Smaller, owner-operated stores such as ours pay higher prices and have less space to store overstock or seasonal items.

Our success will depend on knowing our clientele, and what they want. Our challenges are to keep enough popular items in stock for repeat customers, while introducing new and seasonal items and specials frequently enough to keep buyers intrigued.

Many gourmet food stores offer meals or individual dishes prepared in the store. In addition to our frozen pre-made selections, Sarrica’s Market will have a deli, open for breakfast, lunch and dinner, and an in-store seating area. This part of our business competes with local restaurants and grocery stores. Our deli must offer foods that are familiar enough not to intimidate customers, but interesting, with new combinations or unique ingredients, to provide them with a sense of adventure and indulgence. The deli and the store offerings should complement each other.

4.3.1 Competition and Buying Patterns

In the gourmet food store industry, businesses must distinguish themselves from competitors (grocery stores, restaurants, cafes) by offering unique, hard-to-find groceries, and/or interesting, difficult-to-make prepared foods. They must convince customers that the special quality of their products and service is worth the price premium they pay.

In Moab, customers shop for groceries based on convenience, selection, and price. Sarrica’s market does not intend to compete with regular grocery stores on standard items – toilet paper, dog food, canned tuna, etc. Instead, we will exploit a previously unoccupied grocery niche: the gourmet food store, offering items otherwise unobtainable locally. Moab residents looking for gourmet foods are also looking for convenience, selection and price, and our competitors for their business (stores in larger towns, online, etc) are less convenient (farther away or longer waits for delivery), although they offer similar selections and prices. Visitors to Moab are looking for treats and meals that match their definitions of their trips: adventures, indulgent holidays, or experiencing new and interesting sights and sensations. Sarrica’s will offer foods that fit all of these desires.

Moab residents are used to long winters with frequent snowfall, making roads between here and the major cities obstacles. Our convenience factor in the winter for these residents is thus much higher than our competitors. For visitors, we offer a convenient alternative to bringing gourmet foods with them from home, and a more interesting shopping and dining experience than can be found in other local stores and restaurants.

Strategy and Implementation Summary

Our strategy will exploit our advantages over the competition (location, convenience, and high quality) with carefully-tracked milestones for growth.

Marketing Initial marketing efforts for opening will be geared towards generating name recognition and making a clear distinction between Sarrica’s and other local competitors. Follow-up marketing programs will encourage repeat visits and assist customers in the understanding, appreciation, and preparation of our products.

Sales and Pricing We will gear prices towards our competitors in the nearest cities and online, with a small “convenience” increase for offering them locally. This will offset our distribution costs. Local discounts, daily specials, and new products will satisfy customers they are getting a good value, while keeping them intrigued. Our emphasis on consistently good service, from special orders to recipe help, will make new customers repeat customers.

Alliances Sarrica’s Market will aggressively pursue relations with local sporting goods outfitters (picnic lunches for hikers), restaurants (featured gourmet ingredient of the week), and local farmers and artisans (fresh local foods and souvenirs).

5.1 Competitive Edge

  • Location is critical to success.  Our store needs to be on Main Street or just off Main Street so we can take advantage of walk-by and drive-by traffic. We also need adequate parking to make shopping at our store convenient for drivers.
  • Convenience. Moab residents and visitors are willing to pay a little bit more for good food and the convenience of being able to get what they want without having to travel out of town or order over the internet.  Our customers will purchase our food because it is authentic and delicious.
  • High quality.  Focusing on high quality international food will draw customers from the competition, as well as create a local market that has not existed before in Moab. If the prices are reasonable and the food is good, we will have growth through repeat business.

5.2 Marketing Strategy

Our marketing strategy consists of promotional advertisements in local newspapers, the yellow pages, and at local businesses, postcards & flyers sent through the mail, and promotional coffee mugs given to local customers that can be filled and refilled at a discount.  We also plan on supporting the community radio station in exchange for mentioning us as an underwriter; giving free product samples to our customers; and offering cooking classes and recipes that introduce customers to our products.

5.3 Sales Strategy

Sarrica’s Market most important sales strategy is developing an environment in which customers will return time-after-time because our market provides knowledgeable, friendly staff, quality products, and a comfortable atmosphere that fills their needs. 

When customers visit our store, they will know they are entering a clean facility with the best service in the industry. Our pricing strategy will focus on providing high quality, hard to find international products and services at a fair price.  Because our closest competition is far away, we will be able to charge a little more for some products, but must be careful not to price our items too high or customers will continue to stock up on specialty foods when they visit large cities or will buy over the internet.

We will make use of local discounts, daily specials, and new products to keep customers interested and to help them feel they are getting a good value. Sarrica’s Market intends to listen to its customers and collect their feedback through surveys and friendly conversation, in order to determine areas where we can expand and/or improve.  We want Sarrica’s Market to become a staple in the local community, as well as a “must stop shop” to vacationers visiting Moab.

5.4 Strategic Alliances

Sarrica’s Market will work to form strategic alliances with local businesses, including: outfitters, hotels, and restaurants.  We will also form relationships with local produce growers and artists to customize the food/gift items we sell and enhance our presence in the community.

5.5 Sales Forecast

The following assumptions, table and chart illustrate our conservative sales forecast.


  • The average item sold in the market will cost $4.50
  • $20.00/average sale x 40 people/day x # of days in January, February, November, and December (slow season).
  • $30.00/average sale x 75 people/day x # of days in each month from March-October (busy season).

Gourmet food store business plan, strategy and implementation summary chart image

5.6 Milestones

The following table presents important events, their scheduled start and ending dates,and the person(s) who will accomplish the task.

Gourmet food store business plan, strategy and implementation summary chart image

Web Plan Summary

Sarrica’s Market’s website is intended to be an enjoyable virtual shopping experience for our customers. Our website will be simple, elegant, and well designed.  It is important that our website is kept current and provides a format in which customers can easily preview gift baskets and other groceries.

6.1 Website Marketing Strategy

Sarrica’s Market website will grow in popularity as we inform our customers about it.  We will let customers know about our gift basket service and online shopping options when ever it seems appropriate. We will display our web address in the store and print our it on our promotional materials, including advertisements, bags, and mugs.

6.2 Development Requirements

We will hire a company to design our initial web site and will require access to the template so that our staff can make additions or changes to it at will.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Sarrica’s Market is a small, family-run business with four owners.  Two of the owners (Andy and Cathy) will be the managers for the store until it is determined we need to hire additional staff.  The other two owners will maintain outside jobs, help out when needed in the store, and do the administrative tasks.

Owner/Manager (Andy Boone):  Deli Manager

  • Manages deli
  • Works with Merchandise Manager
  • Does hiring
  • Order deli items

Owner/Manager (Cathy O’Connor):  Merchandise Manager

  • Makes merchandise decisions
  • Works with Deli Manager
  • Orders Merchandise
  • Does marketing/promotions

Owner/Manager (Rosie O’Connor):  Book Keeper/Administrator

  • Keeps books
  • Does payroll
  • Helps with store operations when necessary

Owner/Manager (Kenny VanStone):  Web Master/Support

  • Manages website

7.1 Personnel Plan

The personnel plan is illustrated in the table below:

Financial Plan investor-ready personnel plan .">

As our Sales Forecast made clear, profits will initially be seasonal. We expect to sustain small losses in the winter months for the first year, until our local clientele is fully established. Summer sales increases are based on the much larger number of potential customers in Moab then, and the trend for visitors to spend more per purchase than the locals.

We have planned for this seasonal variance, and the funding we are requesting will help to maintain a positive  cash balance throughout the first three years, until we become fully profitable. The owners are receiving no dividends, and have some margin to reduce their own salaries from what is projected to cushion any unexpected short-term shortfalls.

Our partnership agreement includes an exit plan (see topic 9.0, below), with clear agreements on what constitutes “success” or “failure” in each timeframe. If the businesses sustains larger than acceptable losses, our chief priority will be repaying our creditors, with recouping of owner investments as the last item on the payback list.

8.1 Break-even Analysis

Our estimated monthly revenue break-even point includes payroll, rent, utilities, cost of goods, and other operating costs.  We expect summer sales to make up for the slow winter months.

Being a family-run business will be an asset, because we will have the flexibility to adjust our expenses each month in order to maintain a positive cash flow.

Gourmet food store business plan, financial plan chart image

8.2 Projected Profit and Loss

Projected profit and loss illustrated in the following table and charts. Sarrica’s Market will be profitable early in the first year, with net profit rising over the next two years.

Gourmet food store business plan, financial plan chart image

8.3 Projected Cash Flow

Below is our projected cash flow. Sarrica’s will maintain a positive cash balance while covering expenses and repaying our loan.

Gourmet food store business plan, financial plan chart image

8.4 Projected Balance Sheet

Our projected Balance Sheet, based on well-researched sales and expense forecasts, shows a steadily increasing net worth.

8.5 Business Ratios

The following table outlines some of the more important ratios from the Gourmet Food Stores industry. The final column, Industry Profile, details specific ratios based on the industry as it is classified by the Standard Industry Classification (SIC) code, 5499.

Exit Strategy

The owners of Sarrica’s Market will exit this endeavor after they have created a flourishing business that could be sold for a substantial profit and/or as a franchise that could serve rural communities across the country.  It is the owners’ intention to run this business until they are ready to retire or have decided to sell the business and start another.   

In the event the proposed plan is not successful the owners will implement necessary measures to exit the business endeavor with minimal damage to the owners and investors. All equipment and merchandise will be sold to cover any outstanding debts. Any remaining debt will be paid by the owners in the form of monthly payments untill all debts are paid in full. Definitions of “successful” and time limits for achieving milestones have been included in the owners’ partnership agreement.

The success of the business will be monitored monthly in the first year and quarterly in subsequent years.  The owners are aware that it usually takes new businesses three years to start turning a profit and that the business could operate at a loss during that time. The owners will keep this in mind when evaluating the state of the business, and make adjustments when possible to keep the business running with a positive cash flow. 

Acceptable loss has been determined; if the business exceeds this amount and is unable to compensate the owners, we will begin the the process of closing the business and paying back debt. 

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The Problem Opportunity:  Next, your ready-made Supermarket business plan will list a number of problems experienced by your prospects in your target market and will show how this presents a unique opportunity for your Supermarket business. These can include issues such as lack of grocery stores in a certain location, low quality of service offered by existing players, undifferentiated offering by current actors in the market…etc.

The Solution:  This section explains how your Supermarket will take advantage of the current problems in the market and will detail your innovative solutions.

Mission & Vision:  Your mission will explain in a couple of sentences your Supermarket’s business ethos. In other words, it will summarize your unique value proposition and will explain how you are different than the competition. Your vision will explain the long-term plans for your Supermarket concept. Are you planning to start with one branch today and expand to a multi-branch business model? Are you looking to transform your Supermarket business into a franchise model?…etc.

Business Model:  This section details your Supermarket concept using the business model canvas method. In a visually appealing table, we will detail your Supermarket’s key partners, activities, resources, value proposition, customer segments, customer relationship plan, marketing channels, cost structure and revenue streams.

Products & Services:  Next, we will talk in detail about your various products and services. We will describe your various types of groceries, personal care products…etc. We will also provide information about your pricing by product or line of items.

Market Analysis:  This important section describes the various market statistics and consumer trends in the Supermarket industry and explains how they support your own Supermarket concept. The purpose of this section is to show that the market conditions are favorable for launching your new Supermarket concept.

General Market Trends:  In this sub-section of the market analysis, we will discuss the latest general market trends in the Supermarket industry. We will look at the global industry size, growth rate, growth diving factors and consumer trends.

Local Market Trends:  This sub-section explains the local market trends that are relevant to your specific Supermarket business.

Target Customers:  In this section, we will describe your various customer profiles by providing information about their demographics, behavior and purchasing habits.

Competitive Analysis:  We will analyze key competitors active in your target market and provide insights about their strengths and weaknesses.

Competitive Advantages:  After looking at the competitive landscape, we will then show how your Supermarket business is differentiating itself from the competition through a number of key advantages.

SWOT Analysis:  This section features a 4-quadrant table with explanations about how your Supermarket intends to leverage its key strengths, mitigate weaknesses, capture opportunities and thwart any future threats.

Marketing Plan : This chapter provides detailed information about your go-to-market strategy. It includes a detailed action plan to help you build brand awareness and generate sales.

Branding & Awareness:  We will describe in this sub-section your choice of key marketing channels to build branding and awareness.

Customer Acquisition:  We will describe in this sub-section your choice of key marketing channels to acquire customers and increase sales.

Operating Plan:  This chapter provides information about your Supermarket’s opening hours, internal processes and describes the interactions between various key departments and teams.

Management Team:  It is very important to present the key people behind your Supermarket project and thus we have dedicated a section for this very purpose. It is also important to talk here about the founder’s vision, his past education and professional experience.

Hiring Plan:  No business can succeed without having on board the right team. This section lists all the key positions you plan to hire with information about their salaries and expected start dates.

Key Milestones:  To be able to launch and execute your Supermarket project, you need to follow a set of actionable tasks with target deadlines. This section serves this purpose.

Financial Plan:  Without a robust financial plan, your Supermarket business plan would be an incomplete document. This important section provides crucial information about your pro-forma financial projections and shows that you have really done your homework. The data mentioned in this and the following sections will be provided by the dynamic Excel financial model accompanying your Supermarket business plan.

Projected Revenue:  This module shows your Supermarket’s revenue projections over the next three years.

Projected Profit and Loss:  This module shows your Supermarket’s income statement (also called profit and loss statement) over the next three years. Your income statement includes detailed projections about your sales and expenses and shows how your Supermarket’s revenue is converted into a net profit.

Projected Cash Flows:  This module shows your Supermarket’s cash flow projections over the next three years. The first year of operation is even detailed on a monthly basis. Your cash flow statement will detail the various cash inflows your Supermarket will generate from its day to day operations and from funding sources, as well as the various cash outflows required to pay for operating expenses and business investments.

Projected Balance Sheet : This module shows your Supermarket’s balance sheet projections over the next three years. The balance sheet will provide a summary of your Supermarket’s short term and long term assets in addition to your short term and long term liabilities and capital.

Profitability Analysis:  In this section, we will provide information about your gross margin, net margin and discuss the profitability of your Supermarket business.

Funding Requirement:  This module states the amount of funding your need to be able to comfortably launch your Supermarket business. It also describes the planned allocation of the funds between Opex and Capex.

Conclusion : Finally, we will conclude your business plan by recapitulating the key points that make your Supermarket project compelling and reiterate the rationale behind your business opportunity.

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Grocery Store Business Plan Template

Grocery store executive summary.

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of grocery store business you are operating and the status; for example, are you a startup, do you have a grocery store that you would like to grow, or are you operating a chain of grocery stores.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the grocery store industry. Discuss the type of grocery store you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.


  • Grocery Store Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan
  • 10. Appendix
  • Grocery Store Business Plan Summary

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Grocery Store Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

  • Grocery Store Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

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Grocery Store Executive Summary

Business overview.

Freshley’s Grocery Store is a locally established grocery store located in Des Moines, Iowa.

The store is founded by married couple Dan and Jan Walters, two Des Moines natives who  have worked the past five years for local farms assisting them in the packaging and selling of their meat, poultry, produce and dairy items. As the population of Des Moines continues to increase and the demand for locally-sourced meat, cheese, and produce rises, Dan and Jan saw an opportunity for a neighborhood grocery store that specializes in locally-sourced products straight from Iowa farms.

Freshley’s Grocery Store will also sell beverages, baked goods, and grocery items to fit all budgets. It will be a one-stop destination for anyone to stop and get all the grocery items in one place for their household. It will be located on a main thoroughfare in the middle of town that is easily accessible to all residents of Des Moines, whether they live in the city or on the outskirts of town. Pricing will be on par with competitors and they will run monthly and weekly specials on select grocery items they happen to have an excess supply of. Freshley’s Grocery Store will also offer a membership club for frequent visitors to redeem points for discounted items.

Product Offering

The following are the products to be offered by Freshley’s Grocery Store:

  • Meat & Seafood
  • Bread & Bakery Items
  • Dairy, Eggs & Cheese
  • Frozen Foods
  • Wine, Beer & Spirits
  • Cookies, Snacks & Candy
  • Breakfast & Cereal
  • Canned Goods & Soups
  • Condiments & Spices
  • Grains, Pastas & Sides

Customer Focus

The customer focus for Freshley’s Grocery Store will be all residents living in and around Des Moines, Iowa. They will be from all walks of life, whether they are blue collar, white collar, a university student, or city employee.

Management Team

Dan and Jan Walters are the owners and managers of Freshley’s Grocery Store. They will be the points of contact with all the partnership farms, handle all inventory, scheduling, marketing and employees. Dan and Jan will work at the store every single day until stabilization and plan to appoint one of the hourly employees to a manager after three months. This employee manager will oversee the staff of the store on the one day a week Dan and Jan plan to take off from work once the store is stabilized.

Success Factors

Freshley’s Grocery Store is primed for success by offering the following competitive advantages:

  • Freshley’s will carry the freshest and highest quality meat, produce, poultry and dairy in town as it will be locally sourced from Iowan farms.
  • Competitive pricing and membership rewards program.
  • Ultra-convenient location for all residents in and out of Des Moines.

Financial Highlights

Dan and Jan Walters are seeking $185,000 in debt financing to open its grocery store location in Des Moines, Iowa. The funding will be dedicated for leasehold improvements, design, working capital, marketing and opening inventory. The breakout of the funding is below:

  • Store design/build: $50,000
  • Opening inventory: $100,000
  • Working capital: $25,000
  • Marketing promotions: $10,000

The following graph below outlines the pro forma financial projections for Freshley’s Grocery Store.

pro forma financial projections for Freshley’s Grocery Store


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