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A Practical Guide to Writing Quantitative and Qualitative Research Questions and Hypotheses in Scholarly Articles

Edward barroga.

1 Department of General Education, Graduate School of Nursing Science, St. Luke’s International University, Tokyo, Japan.

Glafera Janet Matanguihan

2 Department of Biological Sciences, Messiah University, Mechanicsburg, PA, USA.

The development of research questions and the subsequent hypotheses are prerequisites to defining the main research purpose and specific objectives of a study. Consequently, these objectives determine the study design and research outcome. The development of research questions is a process based on knowledge of current trends, cutting-edge studies, and technological advances in the research field. Excellent research questions are focused and require a comprehensive literature search and in-depth understanding of the problem being investigated. Initially, research questions may be written as descriptive questions which could be developed into inferential questions. These questions must be specific and concise to provide a clear foundation for developing hypotheses. Hypotheses are more formal predictions about the research outcomes. These specify the possible results that may or may not be expected regarding the relationship between groups. Thus, research questions and hypotheses clarify the main purpose and specific objectives of the study, which in turn dictate the design of the study, its direction, and outcome. Studies developed from good research questions and hypotheses will have trustworthy outcomes with wide-ranging social and health implications.

INTRODUCTION

Scientific research is usually initiated by posing evidenced-based research questions which are then explicitly restated as hypotheses. 1 , 2 The hypotheses provide directions to guide the study, solutions, explanations, and expected results. 3 , 4 Both research questions and hypotheses are essentially formulated based on conventional theories and real-world processes, which allow the inception of novel studies and the ethical testing of ideas. 5 , 6

It is crucial to have knowledge of both quantitative and qualitative research 2 as both types of research involve writing research questions and hypotheses. 7 However, these crucial elements of research are sometimes overlooked; if not overlooked, then framed without the forethought and meticulous attention it needs. Planning and careful consideration are needed when developing quantitative or qualitative research, particularly when conceptualizing research questions and hypotheses. 4

There is a continuing need to support researchers in the creation of innovative research questions and hypotheses, as well as for journal articles that carefully review these elements. 1 When research questions and hypotheses are not carefully thought of, unethical studies and poor outcomes usually ensue. Carefully formulated research questions and hypotheses define well-founded objectives, which in turn determine the appropriate design, course, and outcome of the study. This article then aims to discuss in detail the various aspects of crafting research questions and hypotheses, with the goal of guiding researchers as they develop their own. Examples from the authors and peer-reviewed scientific articles in the healthcare field are provided to illustrate key points.

DEFINITIONS AND RELATIONSHIP OF RESEARCH QUESTIONS AND HYPOTHESES

A research question is what a study aims to answer after data analysis and interpretation. The answer is written in length in the discussion section of the paper. Thus, the research question gives a preview of the different parts and variables of the study meant to address the problem posed in the research question. 1 An excellent research question clarifies the research writing while facilitating understanding of the research topic, objective, scope, and limitations of the study. 5

On the other hand, a research hypothesis is an educated statement of an expected outcome. This statement is based on background research and current knowledge. 8 , 9 The research hypothesis makes a specific prediction about a new phenomenon 10 or a formal statement on the expected relationship between an independent variable and a dependent variable. 3 , 11 It provides a tentative answer to the research question to be tested or explored. 4

Hypotheses employ reasoning to predict a theory-based outcome. 10 These can also be developed from theories by focusing on components of theories that have not yet been observed. 10 The validity of hypotheses is often based on the testability of the prediction made in a reproducible experiment. 8

Conversely, hypotheses can also be rephrased as research questions. Several hypotheses based on existing theories and knowledge may be needed to answer a research question. Developing ethical research questions and hypotheses creates a research design that has logical relationships among variables. These relationships serve as a solid foundation for the conduct of the study. 4 , 11 Haphazardly constructed research questions can result in poorly formulated hypotheses and improper study designs, leading to unreliable results. Thus, the formulations of relevant research questions and verifiable hypotheses are crucial when beginning research. 12

CHARACTERISTICS OF GOOD RESEARCH QUESTIONS AND HYPOTHESES

Excellent research questions are specific and focused. These integrate collective data and observations to confirm or refute the subsequent hypotheses. Well-constructed hypotheses are based on previous reports and verify the research context. These are realistic, in-depth, sufficiently complex, and reproducible. More importantly, these hypotheses can be addressed and tested. 13

There are several characteristics of well-developed hypotheses. Good hypotheses are 1) empirically testable 7 , 10 , 11 , 13 ; 2) backed by preliminary evidence 9 ; 3) testable by ethical research 7 , 9 ; 4) based on original ideas 9 ; 5) have evidenced-based logical reasoning 10 ; and 6) can be predicted. 11 Good hypotheses can infer ethical and positive implications, indicating the presence of a relationship or effect relevant to the research theme. 7 , 11 These are initially developed from a general theory and branch into specific hypotheses by deductive reasoning. In the absence of a theory to base the hypotheses, inductive reasoning based on specific observations or findings form more general hypotheses. 10

TYPES OF RESEARCH QUESTIONS AND HYPOTHESES

Research questions and hypotheses are developed according to the type of research, which can be broadly classified into quantitative and qualitative research. We provide a summary of the types of research questions and hypotheses under quantitative and qualitative research categories in Table 1 .

Research questions in quantitative research

In quantitative research, research questions inquire about the relationships among variables being investigated and are usually framed at the start of the study. These are precise and typically linked to the subject population, dependent and independent variables, and research design. 1 Research questions may also attempt to describe the behavior of a population in relation to one or more variables, or describe the characteristics of variables to be measured ( descriptive research questions ). 1 , 5 , 14 These questions may also aim to discover differences between groups within the context of an outcome variable ( comparative research questions ), 1 , 5 , 14 or elucidate trends and interactions among variables ( relationship research questions ). 1 , 5 We provide examples of descriptive, comparative, and relationship research questions in quantitative research in Table 2 .

Hypotheses in quantitative research

In quantitative research, hypotheses predict the expected relationships among variables. 15 Relationships among variables that can be predicted include 1) between a single dependent variable and a single independent variable ( simple hypothesis ) or 2) between two or more independent and dependent variables ( complex hypothesis ). 4 , 11 Hypotheses may also specify the expected direction to be followed and imply an intellectual commitment to a particular outcome ( directional hypothesis ) 4 . On the other hand, hypotheses may not predict the exact direction and are used in the absence of a theory, or when findings contradict previous studies ( non-directional hypothesis ). 4 In addition, hypotheses can 1) define interdependency between variables ( associative hypothesis ), 4 2) propose an effect on the dependent variable from manipulation of the independent variable ( causal hypothesis ), 4 3) state a negative relationship between two variables ( null hypothesis ), 4 , 11 , 15 4) replace the working hypothesis if rejected ( alternative hypothesis ), 15 explain the relationship of phenomena to possibly generate a theory ( working hypothesis ), 11 5) involve quantifiable variables that can be tested statistically ( statistical hypothesis ), 11 6) or express a relationship whose interlinks can be verified logically ( logical hypothesis ). 11 We provide examples of simple, complex, directional, non-directional, associative, causal, null, alternative, working, statistical, and logical hypotheses in quantitative research, as well as the definition of quantitative hypothesis-testing research in Table 3 .

Research questions in qualitative research

Unlike research questions in quantitative research, research questions in qualitative research are usually continuously reviewed and reformulated. The central question and associated subquestions are stated more than the hypotheses. 15 The central question broadly explores a complex set of factors surrounding the central phenomenon, aiming to present the varied perspectives of participants. 15

There are varied goals for which qualitative research questions are developed. These questions can function in several ways, such as to 1) identify and describe existing conditions ( contextual research question s); 2) describe a phenomenon ( descriptive research questions ); 3) assess the effectiveness of existing methods, protocols, theories, or procedures ( evaluation research questions ); 4) examine a phenomenon or analyze the reasons or relationships between subjects or phenomena ( explanatory research questions ); or 5) focus on unknown aspects of a particular topic ( exploratory research questions ). 5 In addition, some qualitative research questions provide new ideas for the development of theories and actions ( generative research questions ) or advance specific ideologies of a position ( ideological research questions ). 1 Other qualitative research questions may build on a body of existing literature and become working guidelines ( ethnographic research questions ). Research questions may also be broadly stated without specific reference to the existing literature or a typology of questions ( phenomenological research questions ), may be directed towards generating a theory of some process ( grounded theory questions ), or may address a description of the case and the emerging themes ( qualitative case study questions ). 15 We provide examples of contextual, descriptive, evaluation, explanatory, exploratory, generative, ideological, ethnographic, phenomenological, grounded theory, and qualitative case study research questions in qualitative research in Table 4 , and the definition of qualitative hypothesis-generating research in Table 5 .

Qualitative studies usually pose at least one central research question and several subquestions starting with How or What . These research questions use exploratory verbs such as explore or describe . These also focus on one central phenomenon of interest, and may mention the participants and research site. 15

Hypotheses in qualitative research

Hypotheses in qualitative research are stated in the form of a clear statement concerning the problem to be investigated. Unlike in quantitative research where hypotheses are usually developed to be tested, qualitative research can lead to both hypothesis-testing and hypothesis-generating outcomes. 2 When studies require both quantitative and qualitative research questions, this suggests an integrative process between both research methods wherein a single mixed-methods research question can be developed. 1

FRAMEWORKS FOR DEVELOPING RESEARCH QUESTIONS AND HYPOTHESES

Research questions followed by hypotheses should be developed before the start of the study. 1 , 12 , 14 It is crucial to develop feasible research questions on a topic that is interesting to both the researcher and the scientific community. This can be achieved by a meticulous review of previous and current studies to establish a novel topic. Specific areas are subsequently focused on to generate ethical research questions. The relevance of the research questions is evaluated in terms of clarity of the resulting data, specificity of the methodology, objectivity of the outcome, depth of the research, and impact of the study. 1 , 5 These aspects constitute the FINER criteria (i.e., Feasible, Interesting, Novel, Ethical, and Relevant). 1 Clarity and effectiveness are achieved if research questions meet the FINER criteria. In addition to the FINER criteria, Ratan et al. described focus, complexity, novelty, feasibility, and measurability for evaluating the effectiveness of research questions. 14

The PICOT and PEO frameworks are also used when developing research questions. 1 The following elements are addressed in these frameworks, PICOT: P-population/patients/problem, I-intervention or indicator being studied, C-comparison group, O-outcome of interest, and T-timeframe of the study; PEO: P-population being studied, E-exposure to preexisting conditions, and O-outcome of interest. 1 Research questions are also considered good if these meet the “FINERMAPS” framework: Feasible, Interesting, Novel, Ethical, Relevant, Manageable, Appropriate, Potential value/publishable, and Systematic. 14

As we indicated earlier, research questions and hypotheses that are not carefully formulated result in unethical studies or poor outcomes. To illustrate this, we provide some examples of ambiguous research question and hypotheses that result in unclear and weak research objectives in quantitative research ( Table 6 ) 16 and qualitative research ( Table 7 ) 17 , and how to transform these ambiguous research question(s) and hypothesis(es) into clear and good statements.

a These statements were composed for comparison and illustrative purposes only.

b These statements are direct quotes from Higashihara and Horiuchi. 16

a This statement is a direct quote from Shimoda et al. 17

The other statements were composed for comparison and illustrative purposes only.

CONSTRUCTING RESEARCH QUESTIONS AND HYPOTHESES

To construct effective research questions and hypotheses, it is very important to 1) clarify the background and 2) identify the research problem at the outset of the research, within a specific timeframe. 9 Then, 3) review or conduct preliminary research to collect all available knowledge about the possible research questions by studying theories and previous studies. 18 Afterwards, 4) construct research questions to investigate the research problem. Identify variables to be accessed from the research questions 4 and make operational definitions of constructs from the research problem and questions. Thereafter, 5) construct specific deductive or inductive predictions in the form of hypotheses. 4 Finally, 6) state the study aims . This general flow for constructing effective research questions and hypotheses prior to conducting research is shown in Fig. 1 .

Research questions are used more frequently in qualitative research than objectives or hypotheses. 3 These questions seek to discover, understand, explore or describe experiences by asking “What” or “How.” The questions are open-ended to elicit a description rather than to relate variables or compare groups. The questions are continually reviewed, reformulated, and changed during the qualitative study. 3 Research questions are also used more frequently in survey projects than hypotheses in experiments in quantitative research to compare variables and their relationships.

Hypotheses are constructed based on the variables identified and as an if-then statement, following the template, ‘If a specific action is taken, then a certain outcome is expected.’ At this stage, some ideas regarding expectations from the research to be conducted must be drawn. 18 Then, the variables to be manipulated (independent) and influenced (dependent) are defined. 4 Thereafter, the hypothesis is stated and refined, and reproducible data tailored to the hypothesis are identified, collected, and analyzed. 4 The hypotheses must be testable and specific, 18 and should describe the variables and their relationships, the specific group being studied, and the predicted research outcome. 18 Hypotheses construction involves a testable proposition to be deduced from theory, and independent and dependent variables to be separated and measured separately. 3 Therefore, good hypotheses must be based on good research questions constructed at the start of a study or trial. 12

In summary, research questions are constructed after establishing the background of the study. Hypotheses are then developed based on the research questions. Thus, it is crucial to have excellent research questions to generate superior hypotheses. In turn, these would determine the research objectives and the design of the study, and ultimately, the outcome of the research. 12 Algorithms for building research questions and hypotheses are shown in Fig. 2 for quantitative research and in Fig. 3 for qualitative research.

EXAMPLES OF RESEARCH QUESTIONS FROM PUBLISHED ARTICLES

• EXAMPLE 1. Descriptive research question (quantitative research)
• - Presents research variables to be assessed (distinct phenotypes and subphenotypes)
• “BACKGROUND: Since COVID-19 was identified, its clinical and biological heterogeneity has been recognized. Identifying COVID-19 phenotypes might help guide basic, clinical, and translational research efforts.
• RESEARCH QUESTION: Does the clinical spectrum of patients with COVID-19 contain distinct phenotypes and subphenotypes? ” 19
• EXAMPLE 2. Relationship research question (quantitative research)
• - Shows interactions between dependent variable (static postural control) and independent variable (peripheral visual field loss)
• “Background: Integration of visual, vestibular, and proprioceptive sensations contributes to postural control. People with peripheral visual field loss have serious postural instability. However, the directional specificity of postural stability and sensory reweighting caused by gradual peripheral visual field loss remain unclear.
• Research question: What are the effects of peripheral visual field loss on static postural control ?” 20
• EXAMPLE 3. Comparative research question (quantitative research)
• - Clarifies the difference among groups with an outcome variable (patients enrolled in COMPERA with moderate PH or severe PH in COPD) and another group without the outcome variable (patients with idiopathic pulmonary arterial hypertension (IPAH))
• “BACKGROUND: Pulmonary hypertension (PH) in COPD is a poorly investigated clinical condition.
• RESEARCH QUESTION: Which factors determine the outcome of PH in COPD?
• STUDY DESIGN AND METHODS: We analyzed the characteristics and outcome of patients enrolled in the Comparative, Prospective Registry of Newly Initiated Therapies for Pulmonary Hypertension (COMPERA) with moderate or severe PH in COPD as defined during the 6th PH World Symposium who received medical therapy for PH and compared them with patients with idiopathic pulmonary arterial hypertension (IPAH) .” 21
• EXAMPLE 4. Exploratory research question (qualitative research)
• - Explores areas that have not been fully investigated (perspectives of families and children who receive care in clinic-based child obesity treatment) to have a deeper understanding of the research problem
• “Problem: Interventions for children with obesity lead to only modest improvements in BMI and long-term outcomes, and data are limited on the perspectives of families of children with obesity in clinic-based treatment. This scoping review seeks to answer the question: What is known about the perspectives of families and children who receive care in clinic-based child obesity treatment? This review aims to explore the scope of perspectives reported by families of children with obesity who have received individualized outpatient clinic-based obesity treatment.” 22
• EXAMPLE 5. Relationship research question (quantitative research)
• - Defines interactions between dependent variable (use of ankle strategies) and independent variable (changes in muscle tone)
• “Background: To maintain an upright standing posture against external disturbances, the human body mainly employs two types of postural control strategies: “ankle strategy” and “hip strategy.” While it has been reported that the magnitude of the disturbance alters the use of postural control strategies, it has not been elucidated how the level of muscle tone, one of the crucial parameters of bodily function, determines the use of each strategy. We have previously confirmed using forward dynamics simulations of human musculoskeletal models that an increased muscle tone promotes the use of ankle strategies. The objective of the present study was to experimentally evaluate a hypothesis: an increased muscle tone promotes the use of ankle strategies. Research question: Do changes in the muscle tone affect the use of ankle strategies ?” 23

EXAMPLES OF HYPOTHESES IN PUBLISHED ARTICLES

• EXAMPLE 1. Working hypothesis (quantitative research)
• - A hypothesis that is initially accepted for further research to produce a feasible theory
• “As fever may have benefit in shortening the duration of viral illness, it is plausible to hypothesize that the antipyretic efficacy of ibuprofen may be hindering the benefits of a fever response when taken during the early stages of COVID-19 illness .” 24
• “In conclusion, it is plausible to hypothesize that the antipyretic efficacy of ibuprofen may be hindering the benefits of a fever response . The difference in perceived safety of these agents in COVID-19 illness could be related to the more potent efficacy to reduce fever with ibuprofen compared to acetaminophen. Compelling data on the benefit of fever warrant further research and review to determine when to treat or withhold ibuprofen for early stage fever for COVID-19 and other related viral illnesses .” 24
• EXAMPLE 2. Exploratory hypothesis (qualitative research)
• - Explores particular areas deeper to clarify subjective experience and develop a formal hypothesis potentially testable in a future quantitative approach
• “We hypothesized that when thinking about a past experience of help-seeking, a self distancing prompt would cause increased help-seeking intentions and more favorable help-seeking outcome expectations .” 25
• “Conclusion
• Although a priori hypotheses were not supported, further research is warranted as results indicate the potential for using self-distancing approaches to increasing help-seeking among some people with depressive symptomatology.” 25
• EXAMPLE 3. Hypothesis-generating research to establish a framework for hypothesis testing (qualitative research)
• “We hypothesize that compassionate care is beneficial for patients (better outcomes), healthcare systems and payers (lower costs), and healthcare providers (lower burnout). ” 26
• Compassionomics is the branch of knowledge and scientific study of the effects of compassionate healthcare. Our main hypotheses are that compassionate healthcare is beneficial for (1) patients, by improving clinical outcomes, (2) healthcare systems and payers, by supporting financial sustainability, and (3) HCPs, by lowering burnout and promoting resilience and well-being. The purpose of this paper is to establish a scientific framework for testing the hypotheses above . If these hypotheses are confirmed through rigorous research, compassionomics will belong in the science of evidence-based medicine, with major implications for all healthcare domains.” 26
• EXAMPLE 4. Statistical hypothesis (quantitative research)
• - An assumption is made about the relationship among several population characteristics ( gender differences in sociodemographic and clinical characteristics of adults with ADHD ). Validity is tested by statistical experiment or analysis ( chi-square test, Students t-test, and logistic regression analysis)
• “Our research investigated gender differences in sociodemographic and clinical characteristics of adults with ADHD in a Japanese clinical sample. Due to unique Japanese cultural ideals and expectations of women's behavior that are in opposition to ADHD symptoms, we hypothesized that women with ADHD experience more difficulties and present more dysfunctions than men . We tested the following hypotheses: first, women with ADHD have more comorbidities than men with ADHD; second, women with ADHD experience more social hardships than men, such as having less full-time employment and being more likely to be divorced.” 27
• “Statistical Analysis
• ( text omitted ) Between-gender comparisons were made using the chi-squared test for categorical variables and Students t-test for continuous variables…( text omitted ). A logistic regression analysis was performed for employment status, marital status, and comorbidity to evaluate the independent effects of gender on these dependent variables.” 27

EXAMPLES OF HYPOTHESIS AS WRITTEN IN PUBLISHED ARTICLES IN RELATION TO OTHER PARTS

• EXAMPLE 1. Background, hypotheses, and aims are provided
• “Pregnant women need skilled care during pregnancy and childbirth, but that skilled care is often delayed in some countries …( text omitted ). The focused antenatal care (FANC) model of WHO recommends that nurses provide information or counseling to all pregnant women …( text omitted ). Job aids are visual support materials that provide the right kind of information using graphics and words in a simple and yet effective manner. When nurses are not highly trained or have many work details to attend to, these job aids can serve as a content reminder for the nurses and can be used for educating their patients (Jennings, Yebadokpo, Affo, & Agbogbe, 2010) ( text omitted ). Importantly, additional evidence is needed to confirm how job aids can further improve the quality of ANC counseling by health workers in maternal care …( text omitted )” 28
• “ This has led us to hypothesize that the quality of ANC counseling would be better if supported by job aids. Consequently, a better quality of ANC counseling is expected to produce higher levels of awareness concerning the danger signs of pregnancy and a more favorable impression of the caring behavior of nurses .” 28
• “This study aimed to examine the differences in the responses of pregnant women to a job aid-supported intervention during ANC visit in terms of 1) their understanding of the danger signs of pregnancy and 2) their impression of the caring behaviors of nurses to pregnant women in rural Tanzania.” 28
• EXAMPLE 2. Background, hypotheses, and aims are provided
• “We conducted a two-arm randomized controlled trial (RCT) to evaluate and compare changes in salivary cortisol and oxytocin levels of first-time pregnant women between experimental and control groups. The women in the experimental group touched and held an infant for 30 min (experimental intervention protocol), whereas those in the control group watched a DVD movie of an infant (control intervention protocol). The primary outcome was salivary cortisol level and the secondary outcome was salivary oxytocin level.” 29
• “ We hypothesize that at 30 min after touching and holding an infant, the salivary cortisol level will significantly decrease and the salivary oxytocin level will increase in the experimental group compared with the control group .” 29
• EXAMPLE 3. Background, aim, and hypothesis are provided
• “In countries where the maternal mortality ratio remains high, antenatal education to increase Birth Preparedness and Complication Readiness (BPCR) is considered one of the top priorities [1]. BPCR includes birth plans during the antenatal period, such as the birthplace, birth attendant, transportation, health facility for complications, expenses, and birth materials, as well as family coordination to achieve such birth plans. In Tanzania, although increasing, only about half of all pregnant women attend an antenatal clinic more than four times [4]. Moreover, the information provided during antenatal care (ANC) is insufficient. In the resource-poor settings, antenatal group education is a potential approach because of the limited time for individual counseling at antenatal clinics.” 30
• “This study aimed to evaluate an antenatal group education program among pregnant women and their families with respect to birth-preparedness and maternal and infant outcomes in rural villages of Tanzania.” 30
• “ The study hypothesis was if Tanzanian pregnant women and their families received a family-oriented antenatal group education, they would (1) have a higher level of BPCR, (2) attend antenatal clinic four or more times, (3) give birth in a health facility, (4) have less complications of women at birth, and (5) have less complications and deaths of infants than those who did not receive the education .” 30

Research questions and hypotheses are crucial components to any type of research, whether quantitative or qualitative. These questions should be developed at the very beginning of the study. Excellent research questions lead to superior hypotheses, which, like a compass, set the direction of research, and can often determine the successful conduct of the study. Many research studies have floundered because the development of research questions and subsequent hypotheses was not given the thought and meticulous attention needed. The development of research questions and hypotheses is an iterative process based on extensive knowledge of the literature and insightful grasp of the knowledge gap. Focused, concise, and specific research questions provide a strong foundation for constructing hypotheses which serve as formal predictions about the research outcomes. Research questions and hypotheses are crucial elements of research that should not be overlooked. They should be carefully thought of and constructed when planning research. This avoids unethical studies and poor outcomes by defining well-founded objectives that determine the design, course, and outcome of the study.

Disclosure: The authors have no potential conflicts of interest to disclose.

Author Contributions:

• Conceptualization: Barroga E, Matanguihan GJ.
• Methodology: Barroga E, Matanguihan GJ.
• Writing - original draft: Barroga E, Matanguihan GJ.
• Writing - review & editing: Barroga E, Matanguihan GJ.

• How it works

Qualitative Vs Quantitative Research – A Comprehensive Guide

Published by Carmen Troy at August 13th, 2021 , Revised On September 20, 2023

What is Quantitative Research?

Quantitative research is associated with numerical data or data that can be measured. It is used to study a large group of population. The information is gathered by performing statistical, mathematical, or computational techniques.

Quantitative research isn’t simply based on  statistical analysis or quantitative techniques but rather uses a certain approach to theory to address research hypotheses or questions, establish an appropriate research methodology, and draw findings & conclusions .

Characteristics of Quantitative Research

Some most commonly employed quantitative research strategies include data-driven dissertations, theory-driven studies, and reflection-driven research. Regardless of the chosen approach, there are some common quantitative research features as listed below.

• Quantitative research tests or builds on other researchers’ existing theories whilst taking a reflective or extensive route.
• Quantitative research aims to test the research hypothesis or answer established research questions.
• It is primarily justified by positivist or post-positivist research paradigms.
• The  research design can be relationship-based, quasi-experimental, experimental, or descriptive.
• It draws on a small sample to make generalisations to a wider population using probability sampling techniques.
• Quantitative data is gathered according to the established research questions using research vehicles such as structured observation, structured interviews, surveys, questionnaires, and laboratory results.
• The researcher uses  statistical analysis tools and techniques to measure variables and gather inferential or descriptive data. In some cases, your tutor or dissertation committee members might find it easier to verify your study results with numbers and statistical analysis.
• The study results’ accuracy is based on external and internal validity and authenticity of the data used.
• Quantitative research answers research questions or tests the hypothesis using charts, graphs, tables, data, and statements.
• It underpins  research questions or hypotheses and findings to make conclusions.
• The researcher can provide recommendations for future research and expand or test existing theories.

What is Qualitative Research?

Qualitative research is a type of scientific research where a researcher collects evidence to seek answers to a  question . It is associated with studying human behavior from an informative perspective. It aims at obtaining in-depth details of the problem.

As the term suggests,  qualitative research  is based on qualitative research methods, including participants’ observations, focus groups, and unstructured interviews.

Qualitative research is very different in nature when compared to quantitative research. It takes an established path towards the  research process , how  research questions  are set up, how existing theories are built upon, what research methods are employed, and how the  findings  are unveiled to the readers.

You may adopt conventional methods, including phenomenological research, narrative-based research, grounded theory research, ethnographies, case studies, and auto-ethnographies.

Does your Research Methodology Have the Following?

• Great Research/Sources
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• Accurate Sources

If not, we can help. Our panel of experts makes sure to keep the 3 pillars of Research Methodology strong.

Characteristics of Qualitative Research

Again, regardless of the chosen approach to qualitative research, your dissertation will have unique key features as listed below.

• The research questions that you aim to answer will expand or even change as the  dissertation writing process continues . This aspect of the research is typically known as an emergent design where the research objectives evolve with time.
• Qualitative research may use existing theories to cultivate new theoretical understandings or fall back on existing theories to support the research process. However, the original goal of testing a certain theoretical understanding remains the same.
• It can be based on various research models, such as critical theory, constructivism, and interpretivism.
• The chosen research design largely influences the analysis and discussion of results and the choices you make . Research design depends on the adopted research path: phenomenological research, narrative-based research, grounded theory-based research, ethnography, case study-based research, or auto-ethnography.
• Qualitative research answers research questions with theoretical sampling, where data gathered from the organisation or people are studied.
• It involves various research methods to gather qualitative data from participants belonging to the field of study. As indicated previously, some of the most notable qualitative research methods include participant observation, focus groups, and unstructured interviews.
• It incorporates an  inductive process where the researcher analyses and understands the data through his own eyes and judgments to identify concepts and themes that comprehensively depict the researched material.
• The key quality characteristics of qualitative research are transferability, conformity, confirmability, and reliability.
• Results and discussions are largely based on narratives, case study and personal experiences, which help detect inconsistencies, observations, processes, and ideas.
• Qualitative research discusses theoretical concepts obtained from the results whilst taking research questions and/or hypotheses to  draw general  conclusions .

Confused between qualitative and quantitative methods of data analysis? No idea what discourse and content analysis are?

We hear you.

• Whether you want a full dissertation written or need help forming a dissertation proposal, we can help you with both.
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When to Use Qualitative and Quantitative Research Model?

• The research  title, research questions,  hypothesis , objectives, and study area generally determine the dissertation’s best research method.
• If the primary aim of your research is to test a hypothesis, validate an existing theory or perhaps measure some variables, then the quantitative research model will be the more appropriate choice because it might be easier for you to convince your supervisor or members of the dissertation committee with the use of statistics and numbers.
• On the other hand, oftentimes, statistics and a collection of numbers are not the answer, especially where there is a need to understand meanings, experiences, and beliefs.
• If your research questions or hypothesis can be better addressed through people’s observations and experiences, you should consider qualitative data.
• If you select an inappropriate research method, you will not prove your findings’ accuracy, and your dissertation will be pretty much meaningless. To prove that your research is authentic and reliable, choose a research method that best suits your study’s requirements.
• In the sections that follow, we explain the most commonly employed research methods for the dissertation, including quantitative, qualitative, and mixed research methods.

Now that you know the unique differences between quantitative and qualitative research methods, you may want to learn a bit about primary and secondary research methods.

Here is an article that will help you  distinguish between primary and secondary research  and decide whether you need to use quantitative and/or qualitative methods of primary research in your dissertation.

Alternatively, you can base your dissertation on secondary research, which is descriptive and explanatory.

Limitations of Quantitative and Qualitative Research

What is quantitative research?

What is qualitative research.

Qualitative research is a type of scientific research where a researcher collects evidence to seek answers to a question . It is associated with studying human behavior from an informative perspective. It aims at obtaining in-depth details of the problem.

Qualitative or quantitative, which research type should I use?

The research title, research questions, hypothesis , objectives, and study area generally determine the dissertation’s best research method.

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This article presents the key advantages and disadvantages of secondary research so you can select the most appropriate research approach for your study.

In correlational research, a researcher measures the relationship between two or more variables or sets of scores without having control over the variables.

What are the different research strategies you can use in your dissertation? Here are some guidelines to help you choose a research strategy that would make your research more credible.

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Primary & Secondary Sources, Primary & Secondary Data

When describing your research methods, you can start by stating what kind of secondary and, if applicable, primary sources you used in your research. Explain why you chose such sources, how well they served your research, and identify possible issues encountered using these sources.  

Definitions  

There is some confusion on the use of the terms primary and secondary sources, and primary and secondary data. The confusion is also due to disciplinary differences (Lombard 2010). Whilst you are advised to consult the research methods literature in your field, we can generalise as follows:  

Secondary sources 

Secondary sources normally include the literature (books and articles) with the experts' findings, analysis and discussions on a certain topic (Cottrell, 2014, p123). Secondary sources often interpret primary sources.  

Primary sources 

Primary sources are "first-hand" information such as raw data, statistics, interviews, surveys, law statutes and law cases. Even literary texts, pictures and films can be primary sources if they are the object of research (rather than, for example, documentaries reporting on something else, in which case they would be secondary sources). The distinction between primary and secondary sources sometimes lies on the use you make of them (Cottrell, 2014, p123). 

Primary data 

Primary data are data (primary sources) you directly obtained through your empirical work (Saunders, Lewis and Thornhill 2015, p316). 

Secondary data 

Secondary data are data (primary sources) that were originally collected by someone else (Saunders, Lewis and Thornhill 2015, p316).   

Comparison between primary and secondary data   

Use  

Virtually all research will use secondary sources, at least as background information. 

Often, especially at the postgraduate level, it will also use primary sources - secondary and/or primary data. The engagement with primary sources is generally appreciated, as less reliant on others' interpretations, and closer to 'facts'. 

The use of primary data, as opposed to secondary data, demonstrates the researcher's effort to do empirical work and find evidence to answer her specific research question and fulfill her specific research objectives. Thus, primary data contribute to the originality of the research.    

Ultimately, you should state in this section of the methodology: 

What sources and data you are using and why (how are they going to help you answer the research question and/or test the hypothesis. 

If using primary data, why you employed certain strategies to collect them. 

What the advantages and disadvantages of your strategies to collect the data (also refer to the research in you field and research methods literature). 

Quantitative, Qualitative & Mixed Methods

The methodology chapter should reference your use of quantitative research, qualitative research and/or mixed methods. The following is a description of each along with their advantages and disadvantages. 

Quantitative research 

Quantitative research uses numerical data (quantities) deriving, for example, from experiments, closed questions in surveys, questionnaires, structured interviews or published data sets (Cottrell, 2014, p93). It normally processes and analyses this data using quantitative analysis techniques like tables, graphs and statistics to explore, present and examine relationships and trends within the data (Saunders, Lewis and Thornhill, 2015, p496). 

Qualitative research  

Qualitative research is generally undertaken to study human behaviour and psyche. It uses methods like in-depth case studies, open-ended survey questions, unstructured interviews, focus groups, or unstructured observations (Cottrell, 2014, p93). The nature of the data is subjective, and also the analysis of the researcher involves a degree of subjective interpretation. Subjectivity can be controlled for in the research design, or has to be acknowledged as a feature of the research. Subject-specific books on (qualitative) research methods offer guidance on such research designs.  

Mixed methods 

Mixed-method approaches combine both qualitative and quantitative methods, and therefore combine the strengths of both types of research. Mixed methods have gained popularity in recent years.  

When undertaking mixed-methods research you can collect the qualitative and quantitative data either concurrently or sequentially. If sequentially, you can for example, start with a few semi-structured interviews, providing qualitative insights, and then design a questionnaire to obtain quantitative evidence that your qualitative findings can also apply to a wider population (Specht, 2019, p138). 

Ultimately, your methodology chapter should state: 

Whether you used quantitative research, qualitative research or mixed methods. 

Why you chose such methods (and refer to research method sources). 

Why you rejected other methods. 

How well the method served your research. 

The problems or limitations you encountered. 

Doug Specht, Senior Lecturer at the Westminster School of Media and Communication, explains mixed methods research in the following video:

LinkedIn Learning Video on Academic Research Foundations: Quantitative

The video covers the characteristics of quantitative research, and explains how to approach different parts of the research process, such as creating a solid research question and developing a literature review. He goes over the elements of a study, explains how to collect and analyze data, and shows how to present your data in written and numeric form.

Link to quantitative research video

Some Types of Methods

There are several methods you can use to get primary data. To reiterate, the choice of the methods should depend on your research question/hypothesis. 

Whatever methods you will use, you will need to consider: 

why did you choose one technique over another? What were the advantages and disadvantages of the technique you chose? 

what was the size of your sample? Who made up your sample? How did you select your sample population? Why did you choose that particular sampling strategy?) 

ethical considerations (see also tab...)  

safety considerations  

validity  

feasibility  

recording  

procedure of the research (see box procedural method...).  

Check Stella Cottrell's book  Dissertations and Project Reports: A Step by Step Guide  for some succinct yet comprehensive information on most methods (the following account draws mostly on her work). Check a research methods book in your discipline for more specific guidance.  

Experiments 

Experiments are useful to investigate cause and effect, when the variables can be tightly controlled. They can test a theory or hypothesis in controlled conditions. Experiments do not prove or disprove an hypothesis, instead they support or not support an hypothesis. When using the empirical and inductive method it is not possible to achieve conclusive results. The results may only be valid until falsified by other experiments and observations. 

For more information on Scientific Method, click here . 

Observations 

Observational methods are useful for in-depth analyses of behaviours in people, animals, organisations, events or phenomena. They can test a theory or products in real life or simulated settings. They generally a qualitative research method.  

Questionnaires and surveys 

Questionnaires and surveys are useful to gain opinions, attitudes, preferences, understandings on certain matters. They can provide quantitative data that can be collated systematically; qualitative data, if they include opportunities for open-ended responses; or both qualitative and quantitative elements. 

Interviews  

Interviews are useful to gain rich, qualitative information about individuals' experiences, attitudes or perspectives. With interviews you can follow up immediately on responses for clarification or further details. There are three main types of interviews: structured (following a strict pattern of questions, which expect short answers), semi-structured (following a list of questions, with the opportunity to follow up the answers with improvised questions), and unstructured (following a short list of broad questions, where the respondent can lead more the conversation) (Specht, 2019, p142). 

This short video on qualitative interviews discusses best practices and covers qualitative interview design, preparation and data collection methods. 

Focus groups   

In this case, a group of people (normally, 4-12) is gathered for an interview where the interviewer asks questions to such group of participants. Group interactions and discussions can be highly productive, but the researcher has to beware of the group effect, whereby certain participants and views dominate the interview (Saunders, Lewis and Thornhill 2015, p419). The researcher can try to minimise this by encouraging involvement of all participants and promoting a multiplicity of views. 

This video focuses on strategies for conducting research using focus groups.  

Check out the guidance on online focus groups by Aliaksandr Herasimenka, which is attached at the bottom of this text box. 

Case study 

Case studies are often a convenient way to narrow the focus of your research by studying how a theory or literature fares with regard to a specific person, group, organisation, event or other type of entity or phenomenon you identify. Case studies can be researched using other methods, including those described in this section. Case studies give in-depth insights on the particular reality that has been examined, but may not be representative of what happens in general, they may not be generalisable, and may not be relevant to other contexts. These limitations have to be acknowledged by the researcher.     

Content analysis 

Content analysis consists in the study of words or images within a text. In its broad definition, texts include books, articles, essays, historical documents, speeches, conversations, advertising, interviews, social media posts, films, theatre, paintings or other visuals. Content analysis can be quantitative (e.g. word frequency) or qualitative (e.g. analysing intention and implications of the communication). It can detect propaganda, identify intentions of writers, and can see differences in types of communication (Specht, 2019, p146). Check this page on collecting, cleaning and visualising Twitter data.

Extra links and resources:  

Research Methods  

A clear and comprehensive overview of research methods by Emerald Publishing. It includes: crowdsourcing as a research tool; mixed methods research; case study; discourse analysis; ground theory; repertory grid; ethnographic method and participant observation; interviews; focus group; action research; analysis of qualitative data; survey design; questionnaires; statistics; experiments; empirical research; literature review; secondary data and archival materials; data collection. 

Doing your dissertation during the COVID-19 pandemic  

Resources providing guidance on doing dissertation research during the pandemic: Online research methods; Secondary data sources; Webinars, conferences and podcasts; 

• Virtual Focus Groups Guidance on managing virtual focus groups

5 Minute Methods Videos

The following are a series of useful videos that introduce research methods in five minutes. These resources have been produced by lecturers and students with the University of Westminster's School of Media and Communication. 

Case Study Research

Research Ethics

Quantitative Content Analysis 

Sequential Analysis 

Qualitative Content Analysis 

Thematic Analysis 

Social Media Research 

Mixed Method Research 

Procedural Method

In this part, provide an accurate, detailed account of the methods and procedures that were used in the study or the experiment (if applicable!). 

Include specifics about participants, sample, materials, design and methods. 

If the research involves human subjects, then include a detailed description of who and how many participated along with how the participants were selected.  

Describe all materials used for the study, including equipment, written materials and testing instruments. 

Identify the study's design and any variables or controls employed. 

Write out the steps in the order that they were completed. 

Indicate what participants were asked to do, how measurements were taken and any calculations made to raw data collected. 

Specify statistical techniques applied to the data to reach your conclusions. 

Provide evidence that you incorporated rigor into your research. This is the quality of being thorough and accurate and considers the logic behind your research design. 

Highlight any drawbacks that may have limited your ability to conduct your research thoroughly. 

You have to provide details to allow others to replicate the experiment and/or verify the data, to test the validity of the research. 

Bibliography

Cottrell, S. (2014). Dissertations and project reports: a step by step guide. Hampshire, England: Palgrave Macmillan.

Lombard, E. (2010). Primary and secondary sources.  The Journal of Academic Librarianship , 36(3), 250-253

Saunders, M.N.K., Lewis, P. and Thornhill, A. (2015).  Research Methods for Business Students.  New York: Pearson Education. 

Specht, D. (2019).  The Media And Communications Study Skills Student Guide . London: University of Westminster Press.  

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Qualitative vs Quantitative Research Methods & Data Analysis

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Editor-in-Chief for Simply Psychology

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The main difference between quantitative and qualitative research is the type of data they collect and analyze.

Quantitative data is information about quantities, and therefore numbers, and qualitative data is descriptive, and regards phenomenon which can be observed but not measured, such as language.

• Quantitative research collects numerical data and analyzes it using statistical methods. The aim is to produce objective, empirical data that can be measured and expressed numerically. Quantitative research is often used to test hypotheses, identify patterns, and make predictions.
• Qualitative research gathers non-numerical data (words, images, sounds) to explore subjective experiences and attitudes, often via observation and interviews. It aims to produce detailed descriptions and uncover new insights about the studied phenomenon.

On This Page:

What Is Qualitative Research?

Qualitative research is the process of collecting, analyzing, and interpreting non-numerical data, such as language. Qualitative research can be used to understand how an individual subjectively perceives and gives meaning to their social reality.

Qualitative data is non-numerical data, such as text, video, photographs, or audio recordings. This type of data can be collected using diary accounts or in-depth interviews and analyzed using grounded theory or thematic analysis.

Qualitative research is multimethod in focus, involving an interpretive, naturalistic approach to its subject matter. This means that qualitative researchers study things in their natural settings, attempting to make sense of, or interpret, phenomena in terms of the meanings people bring to them. Denzin and Lincoln (1994, p. 2)

Interest in qualitative data came about as the result of the dissatisfaction of some psychologists (e.g., Carl Rogers) with the scientific study of psychologists such as behaviorists (e.g., Skinner ).

Since psychologists study people, the traditional approach to science is not seen as an appropriate way of carrying out research since it fails to capture the totality of human experience and the essence of being human.  Exploring participants’ experiences is known as a phenomenological approach (re: Humanism ).

Qualitative research is primarily concerned with meaning, subjectivity, and lived experience. The goal is to understand the quality and texture of people’s experiences, how they make sense of them, and the implications for their lives.

Qualitative research aims to understand the social reality of individuals, groups, and cultures as nearly as possible as participants feel or live it. Thus, people and groups are studied in their natural setting.

Some examples of qualitative research questions are provided, such as what an experience feels like, how people talk about something, how they make sense of an experience, and how events unfold for people.

Research following a qualitative approach is exploratory and seeks to explain ‘how’ and ‘why’ a particular phenomenon, or behavior, operates as it does in a particular context. It can be used to generate hypotheses and theories from the data.

Qualitative Methods

There are different types of qualitative research methods, including diary accounts, in-depth interviews , documents, focus groups , case study research , and ethnography .

The results of qualitative methods provide a deep understanding of how people perceive their social realities and in consequence, how they act within the social world.

The researcher has several methods for collecting empirical materials, ranging from the interview to direct observation, to the analysis of artifacts, documents, and cultural records, to the use of visual materials or personal experience. Denzin and Lincoln (1994, p. 14)

Here are some examples of qualitative data:

Interview transcripts : Verbatim records of what participants said during an interview or focus group. They allow researchers to identify common themes and patterns, and draw conclusions based on the data. Interview transcripts can also be useful in providing direct quotes and examples to support research findings.

Observations : The researcher typically takes detailed notes on what they observe, including any contextual information, nonverbal cues, or other relevant details. The resulting observational data can be analyzed to gain insights into social phenomena, such as human behavior, social interactions, and cultural practices.

Unstructured interviews : generate qualitative data through the use of open questions.  This allows the respondent to talk in some depth, choosing their own words.  This helps the researcher develop a real sense of a person’s understanding of a situation.

Diaries or journals : Written accounts of personal experiences or reflections.

Notice that qualitative data could be much more than just words or text. Photographs, videos, sound recordings, and so on, can be considered qualitative data. Visual data can be used to understand behaviors, environments, and social interactions.

Qualitative Data Analysis

Qualitative research is endlessly creative and interpretive. The researcher does not just leave the field with mountains of empirical data and then easily write up his or her findings.

Qualitative interpretations are constructed, and various techniques can be used to make sense of the data, such as content analysis, grounded theory (Glaser & Strauss, 1967), thematic analysis (Braun & Clarke, 2006), or discourse analysis .

For example, thematic analysis is a qualitative approach that involves identifying implicit or explicit ideas within the data. Themes will often emerge once the data has been coded .

Key Features

• Events can be understood adequately only if they are seen in context. Therefore, a qualitative researcher immerses her/himself in the field, in natural surroundings. The contexts of inquiry are not contrived; they are natural. Nothing is predefined or taken for granted.
• Qualitative researchers want those who are studied to speak for themselves, to provide their perspectives in words and other actions. Therefore, qualitative research is an interactive process in which the persons studied teach the researcher about their lives.
• The qualitative researcher is an integral part of the data; without the active participation of the researcher, no data exists.
• The study’s design evolves during the research and can be adjusted or changed as it progresses. For the qualitative researcher, there is no single reality. It is subjective and exists only in reference to the observer.
• The theory is data-driven and emerges as part of the research process, evolving from the data as they are collected.

Limitations of Qualitative Research

• Because of the time and costs involved, qualitative designs do not generally draw samples from large-scale data sets.
• The problem of adequate validity or reliability is a major criticism. Because of the subjective nature of qualitative data and its origin in single contexts, it is difficult to apply conventional standards of reliability and validity. For example, because of the central role played by the researcher in the generation of data, it is not possible to replicate qualitative studies.
• Also, contexts, situations, events, conditions, and interactions cannot be replicated to any extent, nor can generalizations be made to a wider context than the one studied with confidence.
• The time required for data collection, analysis, and interpretation is lengthy. Analysis of qualitative data is difficult, and expert knowledge of an area is necessary to interpret qualitative data. Great care must be taken when doing so, for example, looking for mental illness symptoms.

Advantages of Qualitative Research

• Because of close researcher involvement, the researcher gains an insider’s view of the field. This allows the researcher to find issues that are often missed (such as subtleties and complexities) by the scientific, more positivistic inquiries.
• Qualitative descriptions can be important in suggesting possible relationships, causes, effects, and dynamic processes.
• Qualitative analysis allows for ambiguities/contradictions in the data, which reflect social reality (Denscombe, 2010).
• Qualitative research uses a descriptive, narrative style; this research might be of particular benefit to the practitioner as she or he could turn to qualitative reports to examine forms of knowledge that might otherwise be unavailable, thereby gaining new insight.

What Is Quantitative Research?

Quantitative research involves the process of objectively collecting and analyzing numerical data to describe, predict, or control variables of interest.

The goals of quantitative research are to test causal relationships between variables , make predictions, and generalize results to wider populations.

Quantitative researchers aim to establish general laws of behavior and phenomenon across different settings/contexts. Research is used to test a theory and ultimately support or reject it.

Quantitative Methods

Experiments typically yield quantitative data, as they are concerned with measuring things.  However, other research methods, such as controlled observations and questionnaires , can produce both quantitative information.

For example, a rating scale or closed questions on a questionnaire would generate quantitative data as these produce either numerical data or data that can be put into categories (e.g., “yes,” “no” answers).

Experimental methods limit how research participants react to and express appropriate social behavior.

Findings are, therefore, likely to be context-bound and simply a reflection of the assumptions that the researcher brings to the investigation.

There are numerous examples of quantitative data in psychological research, including mental health. Here are a few examples:

Another example is the Experience in Close Relationships Scale (ECR), a self-report questionnaire widely used to assess adult attachment styles .

The ECR provides quantitative data that can be used to assess attachment styles and predict relationship outcomes.

Neuroimaging data : Neuroimaging techniques, such as MRI and fMRI, provide quantitative data on brain structure and function.

This data can be analyzed to identify brain regions involved in specific mental processes or disorders.

For example, the Beck Depression Inventory (BDI) is a clinician-administered questionnaire widely used to assess the severity of depressive symptoms in individuals.

The BDI consists of 21 questions, each scored on a scale of 0 to 3, with higher scores indicating more severe depressive symptoms. 

Quantitative Data Analysis

Statistics help us turn quantitative data into useful information to help with decision-making. We can use statistics to summarize our data, describing patterns, relationships, and connections. Statistics can be descriptive or inferential.

Descriptive statistics help us to summarize our data. In contrast, inferential statistics are used to identify statistically significant differences between groups of data (such as intervention and control groups in a randomized control study).

• Quantitative researchers try to control extraneous variables by conducting their studies in the lab.
• The research aims for objectivity (i.e., without bias) and is separated from the data.
• The design of the study is determined before it begins.
• For the quantitative researcher, the reality is objective, exists separately from the researcher, and can be seen by anyone.
• Research is used to test a theory and ultimately support or reject it.

Limitations of Quantitative Research

• Context: Quantitative experiments do not take place in natural settings. In addition, they do not allow participants to explain their choices or the meaning of the questions they may have for those participants (Carr, 1994).
• Researcher expertise: Poor knowledge of the application of statistical analysis may negatively affect analysis and subsequent interpretation (Black, 1999).
• Variability of data quantity: Large sample sizes are needed for more accurate analysis. Small-scale quantitative studies may be less reliable because of the low quantity of data (Denscombe, 2010). This also affects the ability to generalize study findings to wider populations.
• Confirmation bias: The researcher might miss observing phenomena because of focus on theory or hypothesis testing rather than on the theory of hypothesis generation.

Advantages of Quantitative Research

• Scientific objectivity: Quantitative data can be interpreted with statistical analysis, and since statistics are based on the principles of mathematics, the quantitative approach is viewed as scientifically objective and rational (Carr, 1994; Denscombe, 2010).
• Useful for testing and validating already constructed theories.
• Rapid analysis: Sophisticated software removes much of the need for prolonged data analysis, especially with large volumes of data involved (Antonius, 2003).
• Replication: Quantitative data is based on measured values and can be checked by others because numerical data is less open to ambiguities of interpretation.
• Hypotheses can also be tested because of statistical analysis (Antonius, 2003).

Antonius, R. (2003). Interpreting quantitative data with SPSS . Sage.

Black, T. R. (1999). Doing quantitative research in the social sciences: An integrated approach to research design, measurement and statistics . Sage.

Braun, V. & Clarke, V. (2006). Using thematic analysis in psychology . Qualitative Research in Psychology , 3, 77–101.

Carr, L. T. (1994). The strengths and weaknesses of quantitative and qualitative research : what method for nursing? Journal of advanced nursing, 20(4) , 716-721.

Denscombe, M. (2010). The Good Research Guide: for small-scale social research. McGraw Hill.

Denzin, N., & Lincoln. Y. (1994). Handbook of Qualitative Research. Thousand Oaks, CA, US: Sage Publications Inc.

Glaser, B. G., Strauss, A. L., & Strutzel, E. (1968). The discovery of grounded theory; strategies for qualitative research. Nursing research, 17(4) , 364.

Minichiello, V. (1990). In-Depth Interviewing: Researching People. Longman Cheshire.

Punch, K. (1998). Introduction to Social Research: Quantitative and Qualitative Approaches. London: Sage

Further Information

• Mixed methods research
• Designing qualitative research
• Methods of data collection and analysis
• Introduction to quantitative and qualitative research
• Checklists for improving rigour in qualitative research: a case of the tail wagging the dog?
• Qualitative research in health care: Analysing qualitative data
• Qualitative data analysis: the framework approach
• Using the framework method for the analysis of
• Qualitative data in multi-disciplinary health research
• Content Analysis
• Grounded Theory
• Thematic Analysis

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Methodology

• What Is Qualitative Research? | Methods & Examples

What Is Qualitative Research? | Methods & Examples

Published on June 19, 2020 by Pritha Bhandari . Revised on September 5, 2024.

Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research.

Qualitative research is the opposite of quantitative research , which involves collecting and analyzing numerical data for statistical analysis.

Qualitative research is commonly used in the humanities and social sciences, in subjects such as anthropology, sociology, education, health sciences, history, etc.

• How does social media shape body image in teenagers?
• How do children and adults interpret healthy eating in the UK?
• What factors influence employee retention in a large organization?
• How is anxiety experienced around the world?
• How can teachers integrate social issues into science curriculums?

Table of contents

Approaches to qualitative research, qualitative research methods, qualitative data analysis, advantages of qualitative research, disadvantages of qualitative research, other interesting articles, frequently asked questions about qualitative research.

Qualitative research is used to understand how people experience the world. While there are many approaches to qualitative research, they tend to be flexible and focus on retaining rich meaning when interpreting data.

Common approaches include grounded theory, ethnography , action research , phenomenological research, and narrative research. They share some similarities, but emphasize different aims and perspectives.

Note that qualitative research is at risk for certain research biases including the Hawthorne effect , observer bias , recall bias , and social desirability bias . While not always totally avoidable, awareness of potential biases as you collect and analyze your data can prevent them from impacting your work too much.

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Each of the research approaches involve using one or more data collection methods . These are some of the most common qualitative methods:

• Observations: recording what you have seen, heard, or encountered in detailed field notes.
• Interviews:  personally asking people questions in one-on-one conversations.
• Focus groups: asking questions and generating discussion among a group of people.
• Surveys : distributing questionnaires with open-ended questions.
• Secondary research: collecting existing data in the form of texts, images, audio or video recordings, etc.
• You take field notes with observations and reflect on your own experiences of the company culture.
• You distribute open-ended surveys to employees across all the company’s offices by email to find out if the culture varies across locations.
• You conduct in-depth interviews with employees in your office to learn about their experiences and perspectives in greater detail.

Qualitative researchers often consider themselves “instruments” in research because all observations, interpretations and analyses are filtered through their own personal lens.

For this reason, when writing up your methodology for qualitative research, it’s important to reflect on your approach and to thoroughly explain the choices you made in collecting and analyzing the data.

Qualitative data can take the form of texts, photos, videos and audio. For example, you might be working with interview transcripts, survey responses, fieldnotes, or recordings from natural settings.

Most types of qualitative data analysis share the same five steps:

• Prepare and organize your data. This may mean transcribing interviews or typing up fieldnotes.
• Review and explore your data. Examine the data for patterns or repeated ideas that emerge.
• Develop a data coding system. Based on your initial ideas, establish a set of codes that you can apply to categorize your data.
• Assign codes to the data. For example, in qualitative survey analysis, this may mean going through each participant’s responses and tagging them with codes in a spreadsheet. As you go through your data, you can create new codes to add to your system if necessary.
• Identify recurring themes. Link codes together into cohesive, overarching themes.

There are several specific approaches to analyzing qualitative data. Although these methods share similar processes, they emphasize different concepts.

Qualitative research often tries to preserve the voice and perspective of participants and can be adjusted as new research questions arise. Qualitative research is good for:

• Flexibility

The data collection and analysis process can be adapted as new ideas or patterns emerge. They are not rigidly decided beforehand.

• Natural settings

Data collection occurs in real-world contexts or in naturalistic ways.

• Meaningful insights

Detailed descriptions of people’s experiences, feelings and perceptions can be used in designing, testing or improving systems or products.

• Generation of new ideas

Open-ended responses mean that researchers can uncover novel problems or opportunities that they wouldn’t have thought of otherwise.

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Researchers must consider practical and theoretical limitations in analyzing and interpreting their data. Qualitative research suffers from:

• Unreliability

The real-world setting often makes qualitative research unreliable because of uncontrolled factors that affect the data.

• Subjectivity

Due to the researcher’s primary role in analyzing and interpreting data, qualitative research cannot be replicated . The researcher decides what is important and what is irrelevant in data analysis, so interpretations of the same data can vary greatly.

• Limited generalizability

Small samples are often used to gather detailed data about specific contexts. Despite rigorous analysis procedures, it is difficult to draw generalizable conclusions because the data may be biased and unrepresentative of the wider population .

• Labor-intensive

Although software can be used to manage and record large amounts of text, data analysis often has to be checked or performed manually.

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

• Chi square goodness of fit test
• Degrees of freedom
• Null hypothesis
• Discourse analysis
• Control groups
• Mixed methods research
• Non-probability sampling
• Quantitative research
• Inclusion and exclusion criteria

Research bias

• Rosenthal effect
• Implicit bias
• Cognitive bias
• Selection bias
• Negativity bias
• Status quo bias

Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.

Quantitative methods allow you to systematically measure variables and test hypotheses . Qualitative methods allow you to explore concepts and experiences in more detail.

There are five common approaches to qualitative research :

• Grounded theory involves collecting data in order to develop new theories.
• Ethnography involves immersing yourself in a group or organization to understand its culture.
• Narrative research involves interpreting stories to understand how people make sense of their experiences and perceptions.
• Phenomenological research involves investigating phenomena through people’s lived experiences.
• Action research links theory and practice in several cycles to drive innovative changes.

Data collection is the systematic process by which observations or measurements are gathered in research. It is used in many different contexts by academics, governments, businesses, and other organizations.

There are various approaches to qualitative data analysis , but they all share five steps in common:

• Prepare and organize your data.
• Review and explore your data.
• Develop a data coding system.
• Assign codes to the data.
• Identify recurring themes.

The specifics of each step depend on the focus of the analysis. Some common approaches include textual analysis , thematic analysis , and discourse analysis .

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Frequently asked questions

What’s the difference between quantitative and qualitative methods.

Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.

Quantitative methods allow you to test a hypothesis by systematically collecting and analysing data, while qualitative methods allow you to explore ideas and experiences in depth.

Frequently asked questions: Knowledge Base

Methodology refers to the overarching strategy and rationale of your research. Developing your methodology involves studying the research methods used in your field and the theories or principles that underpin them, in order to choose the approach that best matches your objectives.

Methods are the specific tools and procedures you use to collect and analyse data (e.g. interviews, experiments , surveys , statistical tests ).

In a dissertation or scientific paper, the methodology chapter or methods section comes after the introduction and before the results , discussion and conclusion .

Depending on the length and type of document, you might also include a literature review or theoretical framework before the methodology.

Reliability and validity are both about how well a method measures something:

• Reliability refers to the  consistency of a measure (whether the results can be reproduced under the same conditions).
• Validity   refers to the  accuracy of a measure (whether the results really do represent what they are supposed to measure).

If you are doing experimental research , you also have to consider the internal and external validity of your experiment.

A sample is a subset of individuals from a larger population. Sampling means selecting the group that you will actually collect data from in your research.

For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.

Statistical sampling allows you to test a hypothesis about the characteristics of a population. There are various sampling methods you can use to ensure that your sample is representative of the population as a whole.

There are several reasons to conduct a literature review at the beginning of a research project:

• To familiarise yourself with the current state of knowledge on your topic
• To ensure that you’re not just repeating what others have already done
• To identify gaps in knowledge and unresolved problems that your research can address
• To develop your theoretical framework and methodology
• To provide an overview of the key findings and debates on the topic

Writing the literature review shows your reader how your work relates to existing research and what new insights it will contribute.

A literature review is a survey of scholarly sources (such as books, journal articles, and theses) related to a specific topic or research question .

It is often written as part of a dissertation , thesis, research paper , or proposal .

The literature review usually comes near the beginning of your  dissertation . After the introduction , it grounds your research in a scholarly field and leads directly to your theoretical framework or methodology .

Harvard referencing uses an author–date system. Sources are cited by the author’s last name and the publication year in brackets. Each Harvard in-text citation corresponds to an entry in the alphabetised reference list at the end of the paper.

Vancouver referencing uses a numerical system. Sources are cited by a number in parentheses or superscript. Each number corresponds to a full reference at the end of the paper.

A Harvard in-text citation should appear in brackets every time you quote, paraphrase, or refer to information from a source.

The citation can appear immediately after the quotation or paraphrase, or at the end of the sentence. If you’re quoting, place the citation outside of the quotation marks but before any other punctuation like a comma or full stop.

In Harvard referencing, up to three author names are included in an in-text citation or reference list entry. When there are four or more authors, include only the first, followed by ‘ et al. ’

A bibliography should always contain every source you cited in your text. Sometimes a bibliography also contains other sources that you used in your research, but did not cite in the text.

MHRA doesn’t specify a rule about this, so check with your supervisor to find out exactly what should be included in your bibliography.

Footnote numbers should appear in superscript (e.g. 11 ). You can use the ‘Insert footnote’ button in Word to do this automatically; it’s in the ‘References’ tab at the top.

Footnotes always appear after the quote or paraphrase they relate to. MHRA generally recommends placing footnote numbers at the end of the sentence, immediately after any closing punctuation, like this. 12

In situations where this might be awkward or misleading, such as a long sentence containing multiple quotations, footnotes can also be placed at the end of a clause mid-sentence, like this; 13 note that they still come after any punctuation.

When a source has two or three authors, name all of them in your MHRA references . When there are four or more, use only the first name, followed by ‘and others’:

Note that in the bibliography, only the author listed first has their name inverted. The names of additional authors and those of translators or editors are written normally.

A citation should appear wherever you use information or ideas from a source, whether by quoting or paraphrasing its content.

In Vancouver style , you have some flexibility about where the citation number appears in the sentence – usually directly after mentioning the author’s name is best, but simply placing it at the end of the sentence is an acceptable alternative, as long as it’s clear what it relates to.

In Vancouver style , when you refer to a source with multiple authors in your text, you should only name the first author followed by ‘et al.’. This applies even when there are only two authors.

In your reference list, include up to six authors. For sources with seven or more authors, list the first six followed by ‘et al.’.

The words ‘ dissertation ’ and ‘thesis’ both refer to a large written research project undertaken to complete a degree, but they are used differently depending on the country:

• In the UK, you write a dissertation at the end of a bachelor’s or master’s degree, and you write a thesis to complete a PhD.
• In the US, it’s the other way around: you may write a thesis at the end of a bachelor’s or master’s degree, and you write a dissertation to complete a PhD.

The main difference is in terms of scale – a dissertation is usually much longer than the other essays you complete during your degree.

Another key difference is that you are given much more independence when working on a dissertation. You choose your own dissertation topic , and you have to conduct the research and write the dissertation yourself (with some assistance from your supervisor).

Dissertation word counts vary widely across different fields, institutions, and levels of education:

• An undergraduate dissertation is typically 8,000–15,000 words
• A master’s dissertation is typically 12,000–50,000 words
• A PhD thesis is typically book-length: 70,000–100,000 words

However, none of these are strict guidelines – your word count may be lower or higher than the numbers stated here. Always check the guidelines provided by your university to determine how long your own dissertation should be.

At the bachelor’s and master’s levels, the dissertation is usually the main focus of your final year. You might work on it (alongside other classes) for the entirety of the final year, or for the last six months. This includes formulating an idea, doing the research, and writing up.

A PhD thesis takes a longer time, as the thesis is the main focus of the degree. A PhD thesis might be being formulated and worked on for the whole four years of the degree program. The writing process alone can take around 18 months.

References should be included in your text whenever you use words, ideas, or information from a source. A source can be anything from a book or journal article to a website or YouTube video.

If you don’t acknowledge your sources, you can get in trouble for plagiarism .

Your university should tell you which referencing style to follow. If you’re unsure, check with a supervisor. Commonly used styles include:

• Harvard referencing , the most commonly used style in UK universities.
• MHRA , used in humanities subjects.
• APA , used in the social sciences.
• Vancouver , used in biomedicine.
• OSCOLA , used in law.

Your university may have its own referencing style guide.

If you are allowed to choose which style to follow, we recommend Harvard referencing, as it is a straightforward and widely used style.

To avoid plagiarism , always include a reference when you use words, ideas or information from a source. This shows that you are not trying to pass the work of others off as your own.

You must also properly quote or paraphrase the source. If you’re not sure whether you’ve done this correctly, you can use the Scribbr Plagiarism Checker to find and correct any mistakes.

In Harvard style , when you quote directly from a source that includes page numbers, your in-text citation must include a page number. For example: (Smith, 2014, p. 33).

You can also include page numbers to point the reader towards a passage that you paraphrased . If you refer to the general ideas or findings of the source as a whole, you don’t need to include a page number.

When you want to use a quote but can’t access the original source, you can cite it indirectly. In the in-text citation , first mention the source you want to refer to, and then the source in which you found it. For example:

It’s advisable to avoid indirect citations wherever possible, because they suggest you don’t have full knowledge of the sources you’re citing. Only use an indirect citation if you can’t reasonably gain access to the original source.

In Harvard style referencing , to distinguish between two sources by the same author that were published in the same year, you add a different letter after the year for each source:

• (Smith, 2019a)
• (Smith, 2019b)

Add ‘a’ to the first one you cite, ‘b’ to the second, and so on. Do the same in your bibliography or reference list .

To create a hanging indent for your bibliography or reference list :

• Highlight all the entries
• Click on the arrow in the bottom-right corner of the ‘Paragraph’ tab in the top menu.
• In the pop-up window, under ‘Special’ in the ‘Indentation’ section, use the drop-down menu to select ‘Hanging’.
• Then close the window with ‘OK’.

Though the terms are sometimes used interchangeably, there is a difference in meaning:

• A reference list only includes sources cited in the text – every entry corresponds to an in-text citation .
• A bibliography also includes other sources which were consulted during the research but not cited.

It’s important to assess the reliability of information found online. Look for sources from established publications and institutions with expertise (e.g. peer-reviewed journals and government agencies).

The CRAAP test (currency, relevance, authority, accuracy, purpose) can aid you in assessing sources, as can our list of credible sources . You should generally avoid citing websites like Wikipedia that can be edited by anyone – instead, look for the original source of the information in the “References” section.

You can generally omit page numbers in your in-text citations of online sources which don’t have them. But when you quote or paraphrase a specific passage from a particularly long online source, it’s useful to find an alternate location marker.

For text-based sources, you can use paragraph numbers (e.g. ‘para. 4’) or headings (e.g. ‘under “Methodology”’). With video or audio sources, use a timestamp (e.g. ‘10:15’).

In the acknowledgements of your thesis or dissertation, you should first thank those who helped you academically or professionally, such as your supervisor, funders, and other academics.

Then you can include personal thanks to friends, family members, or anyone else who supported you during the process.

Yes, it’s important to thank your supervisor(s) in the acknowledgements section of your thesis or dissertation .

Even if you feel your supervisor did not contribute greatly to the final product, you still should acknowledge them, if only for a very brief thank you. If you do not include your supervisor, it may be seen as a snub.

The acknowledgements are generally included at the very beginning of your thesis or dissertation, directly after the title page and before the abstract .

In a thesis or dissertation, the acknowledgements should usually be no longer than one page. There is no minimum length.

You may acknowledge God in your thesis or dissertation acknowledgements , but be sure to follow academic convention by also thanking the relevant members of academia, as well as family, colleagues, and friends who helped you.

All level 1 and 2 headings should be included in your table of contents . That means the titles of your chapters and the main sections within them.

The contents should also include all appendices and the lists of tables and figures, if applicable, as well as your reference list .

Do not include the acknowledgements or abstract   in the table of contents.

To automatically insert a table of contents in Microsoft Word, follow these steps:

• Apply heading styles throughout the document.
• In the references section in the ribbon, locate the Table of Contents group.
• Click the arrow next to the Table of Contents icon and select Custom Table of Contents.
• Select which levels of headings you would like to include in the table of contents.

Make sure to update your table of contents if you move text or change headings. To update, simply right click and select Update Field.

The table of contents in a thesis or dissertation always goes between your abstract and your introduction.

An abbreviation is a shortened version of an existing word, such as Dr for Doctor. In contrast, an acronym uses the first letter of each word to create a wholly new word, such as UNESCO (an acronym for the United Nations Educational, Scientific and Cultural Organization).

Your dissertation sometimes contains a list of abbreviations .

As a rule of thumb, write the explanation in full the first time you use an acronym or abbreviation. You can then proceed with the shortened version. However, if the abbreviation is very common (like UK or PC), then you can just use the abbreviated version straight away.

Be sure to add each abbreviation in your list of abbreviations !

If you only used a few abbreviations in your thesis or dissertation, you don’t necessarily need to include a list of abbreviations .

If your abbreviations are numerous, or if you think they won’t be known to your audience, it’s never a bad idea to add one. They can also improve readability, minimising confusion about abbreviations unfamiliar to your reader.

A list of abbreviations is a list of all the abbreviations you used in your thesis or dissertation. It should appear at the beginning of your document, immediately after your table of contents . It should always be in alphabetical order.

Fishbone diagrams have a few different names that are used interchangeably, including herringbone diagram, cause-and-effect diagram, and Ishikawa diagram.

These are all ways to refer to the same thing– a problem-solving approach that uses a fish-shaped diagram to model possible root causes of problems and troubleshoot solutions.

Fishbone diagrams (also called herringbone diagrams, cause-and-effect diagrams, and Ishikawa diagrams) are most popular in fields of quality management. They are also commonly used in nursing and healthcare, or as a brainstorming technique for students.

Some synonyms and near synonyms of among include:

• In the company of
• In the middle of
• Surrounded by

Some synonyms and near synonyms of between  include:

• In the space separating
• In the time separating

In spite of   is a preposition used to mean ‘ regardless of ‘, ‘notwithstanding’, or ‘even though’.

It’s always used in a subordinate clause to contrast with the information given in the main clause of a sentence (e.g., ‘Amy continued to watch TV, in spite of the time’).

Despite   is a preposition used to mean ‘ regardless of ‘, ‘notwithstanding’, or ‘even though’.

It’s used in a subordinate clause to contrast with information given in the main clause of a sentence (e.g., ‘Despite the stress, Joe loves his job’).

‘Log in’ is a phrasal verb meaning ‘connect to an electronic device, system, or app’. The preposition ‘to’ is often used directly after the verb; ‘in’ and ‘to’ should be written as two separate words (e.g., ‘ log in to the app to update privacy settings’).

‘Log into’ is sometimes used instead of ‘log in to’, but this is generally considered incorrect (as is ‘login to’).

Some synonyms and near synonyms of ensure include:

• Make certain

Some synonyms and near synonyms of assure  include:

Rest assured is an expression meaning ‘you can be certain’ (e.g., ‘Rest assured, I will find your cat’). ‘Assured’ is the adjectival form of the verb assure , meaning ‘convince’ or ‘persuade’.

Some synonyms and near synonyms for council include:

There are numerous synonyms and near synonyms for the two meanings of counsel :

AI writing tools can be used to perform a variety of tasks.

Generative AI writing tools (like ChatGPT ) generate text based on human inputs and can be used for interactive learning, to provide feedback, or to generate research questions or outlines.

These tools can also be used to paraphrase or summarise text or to identify grammar and punctuation mistakes. Y ou can also use Scribbr’s free paraphrasing tool , summarising tool , and grammar checker , which are designed specifically for these purposes.

Using AI writing tools (like ChatGPT ) to write your essay is usually considered plagiarism and may result in penalisation, unless it is allowed by your university. Text generated by AI tools is based on existing texts and therefore cannot provide unique insights. Furthermore, these outputs sometimes contain factual inaccuracies or grammar mistakes.

However, AI writing tools can be used effectively as a source of feedback and inspiration for your writing (e.g., to generate research questions ). Other AI tools, like grammar checkers, can help identify and eliminate grammar and punctuation mistakes to enhance your writing.

The Scribbr Knowledge Base is a collection of free resources to help you succeed in academic research, writing, and citation. Every week, we publish helpful step-by-step guides, clear examples, simple templates, engaging videos, and more.

The Knowledge Base is for students at all levels. Whether you’re writing your first essay, working on your bachelor’s or master’s dissertation, or getting to grips with your PhD research, we’ve got you covered.

As well as the Knowledge Base, Scribbr provides many other tools and services to support you in academic writing and citation:

• Create your citations and manage your reference list with our free Reference Generators in APA and MLA style.
• Scan your paper for in-text citation errors and inconsistencies with our innovative APA Citation Checker .
• Avoid accidental plagiarism with our reliable Plagiarism Checker .
• Polish your writing and get feedback on structure and clarity with our Proofreading & Editing services .

Yes! We’re happy for educators to use our content, and we’ve even adapted some of our articles into ready-made lecture slides .

You are free to display, distribute, and adapt Scribbr materials in your classes or upload them in private learning environments like Blackboard. We only ask that you credit Scribbr for any content you use.

We’re always striving to improve the Knowledge Base. If you have an idea for a topic we should cover, or you notice a mistake in any of our articles, let us know by emailing [email protected] .

The consequences of plagiarism vary depending on the type of plagiarism and the context in which it occurs. For example, submitting a whole paper by someone else will have the most severe consequences, while accidental citation errors are considered less serious.

If you’re a student, then you might fail the course, be suspended or expelled, or be obligated to attend a workshop on plagiarism. It depends on whether it’s your first offence or you’ve done it before.

As an academic or professional, plagiarising seriously damages your reputation. You might also lose your research funding or your job, and you could even face legal consequences for copyright infringement.

Paraphrasing without crediting the original author is a form of plagiarism , because you’re presenting someone else’s ideas as if they were your own.

However, paraphrasing is not plagiarism if you correctly reference the source . This means including an in-text referencing and a full reference , formatted according to your required citation style (e.g., Harvard , Vancouver ).

As well as referencing your source, make sure that any paraphrased text is completely rewritten in your own words.

Accidental plagiarism is one of the most common examples of plagiarism . Perhaps you forgot to cite a source, or paraphrased something a bit too closely. Maybe you can’t remember where you got an idea from, and aren’t totally sure if it’s original or not.

These all count as plagiarism, even though you didn’t do it on purpose. When in doubt, make sure you’re citing your sources . Also consider running your work through a plagiarism checker tool prior to submission, which work by using advanced database software to scan for matches between your text and existing texts.

Scribbr’s Plagiarism Checker takes less than 10 minutes and can help you turn in your paper with confidence.

The accuracy depends on the plagiarism checker you use. Per our in-depth research , Scribbr is the most accurate plagiarism checker. Many free plagiarism checkers fail to detect all plagiarism or falsely flag text as plagiarism.

Plagiarism checkers work by using advanced database software to scan for matches between your text and existing texts. Their accuracy is determined by two factors: the algorithm (which recognises the plagiarism) and the size of the database (with which your document is compared).

To avoid plagiarism when summarising an article or other source, follow these two rules:

• Write the summary entirely in your own words by   paraphrasing the author’s ideas.
• Reference the source with an in-text citation and a full reference so your reader can easily find the original text.

Plagiarism can be detected by your professor or readers if the tone, formatting, or style of your text is different in different parts of your paper, or if they’re familiar with the plagiarised source.

Many universities also use   plagiarism detection software like Turnitin’s, which compares your text to a large database of other sources, flagging any similarities that come up.

It can be easier than you think to commit plagiarism by accident. Consider using a   plagiarism checker prior to submitting your essay to ensure you haven’t missed any citations.

Some examples of plagiarism include:

• Copying and pasting a Wikipedia article into the body of an assignment
• Quoting a source without including a citation
• Not paraphrasing a source properly (e.g. maintaining wording too close to the original)
• Forgetting to cite the source of an idea

The most surefire way to   avoid plagiarism is to always cite your sources . When in doubt, cite!

Global plagiarism means taking an entire work written by someone else and passing it off as your own. This can include getting someone else to write an essay or assignment for you, or submitting a text you found online as your own work.

Global plagiarism is one of the most serious types of plagiarism because it involves deliberately and directly lying about the authorship of a work. It can have severe consequences for students and professionals alike.

Verbatim plagiarism means copying text from a source and pasting it directly into your own document without giving proper credit.

If the structure and the majority of the words are the same as in the original source, then you are committing verbatim plagiarism. This is the case even if you delete a few words or replace them with synonyms.

If you want to use an author’s exact words, you need to quote the original source by putting the copied text in quotation marks and including an   in-text citation .

Patchwork plagiarism , also called mosaic plagiarism, means copying phrases, passages, or ideas from various existing sources and combining them to create a new text. This includes slightly rephrasing some of the content, while keeping many of the same words and the same structure as the original.

While this type of plagiarism is more insidious than simply copying and pasting directly from a source, plagiarism checkers like Turnitin’s can still easily detect it.

To avoid plagiarism in any form, remember to reference your sources .

Yes, reusing your own work without citation is considered self-plagiarism . This can range from resubmitting an entire assignment to reusing passages or data from something you’ve handed in previously.

Self-plagiarism often has the same consequences as other types of plagiarism . If you want to reuse content you wrote in the past, make sure to check your university’s policy or consult your professor.

If you are reusing content or data you used in a previous assignment, make sure to cite yourself. You can cite yourself the same way you would cite any other source: simply follow the directions for the citation style you are using.

Keep in mind that reusing prior content can be considered self-plagiarism , so make sure you ask your instructor or consult your university’s handbook prior to doing so.

Most institutions have an internal database of previously submitted student assignments. Turnitin can check for self-plagiarism by comparing your paper against this database. If you’ve reused parts of an assignment you already submitted, it will flag any similarities as potential plagiarism.

Online plagiarism checkers don’t have access to your institution’s database, so they can’t detect self-plagiarism of unpublished work. If you’re worried about accidentally self-plagiarising, you can use Scribbr’s Self-Plagiarism Checker to upload your unpublished documents and check them for similarities.

Plagiarism has serious consequences and can be illegal in certain scenarios.

While most of the time plagiarism in an undergraduate setting is not illegal, plagiarism or self-plagiarism in a professional academic setting can lead to legal action, including copyright infringement and fraud. Many scholarly journals do not allow you to submit the same work to more than one journal, and if you do not credit a coauthor, you could be legally defrauding them.

Even if you aren’t breaking the law, plagiarism can seriously impact your academic career. While the exact consequences of plagiarism vary by institution and severity, common consequences include a lower grade, automatically failing a course, academic suspension or probation, and even expulsion.

Self-plagiarism means recycling work that you’ve previously published or submitted as an assignment. It’s considered academic dishonesty to present something as brand new when you’ve already gotten credit and perhaps feedback for it in the past.

If you want to refer to ideas or data from previous work, be sure to cite yourself.

Academic integrity means being honest, ethical, and thorough in your academic work. To maintain academic integrity, you should avoid misleading your readers about any part of your research and refrain from offences like plagiarism and contract cheating, which are examples of academic misconduct.

Academic dishonesty refers to deceitful or misleading behavior in an academic setting. Academic dishonesty can occur intentionally or unintentionally, and it varies in severity.

It can encompass paying for a pre-written essay, cheating on an exam, or committing plagiarism . It can also include helping others cheat, copying a friend’s homework answers, or even pretending to be sick to miss an exam.

Academic dishonesty doesn’t just occur in a classroom setting, but also in research and other academic-adjacent fields.

Consequences of academic dishonesty depend on the severity of the offence and your institution’s policy. They can range from a warning for a first offence to a failing grade in a course to expulsion from your university.

For those in certain fields, such as nursing, engineering, or lab sciences, not learning fundamentals properly can directly impact the health and safety of others. For those working in academia or research, academic dishonesty impacts your professional reputation, leading others to doubt your future work.

Academic dishonesty can be intentional or unintentional, ranging from something as simple as claiming to have read something you didn’t to copying your neighbour’s answers on an exam.

You can commit academic dishonesty with the best of intentions, such as helping a friend cheat on a paper. Severe academic dishonesty can include buying a pre-written essay or the answers to a multiple-choice test, or falsifying a medical emergency to avoid taking a final exam.

Plagiarism means presenting someone else’s work as your own without giving proper credit to the original author. In academic writing, plagiarism involves using words, ideas, or information from a source without including a citation .

Plagiarism can have serious consequences , even when it’s done accidentally. To avoid plagiarism, it’s important to keep track of your sources and cite them correctly.

Common knowledge does not need to be cited. However, you should be extra careful when deciding what counts as common knowledge.

Common knowledge encompasses information that the average educated reader would accept as true without needing the extra validation of a source or citation.

Common knowledge should be widely known, undisputed, and easily verified. When in doubt, always cite your sources.

Most online plagiarism checkers only have access to public databases, whose software doesn’t allow you to compare two documents for plagiarism.

However, in addition to our Plagiarism Checker , Scribbr also offers an Self-Plagiarism Checker . This is an add-on tool that lets you compare your paper with unpublished or private documents. This way you can rest assured that you haven’t unintentionally plagiarised or self-plagiarised .

Compare two sources for plagiarism

The research methods you use depend on the type of data you need to answer your research question .

• If you want to measure something or test a hypothesis , use quantitative methods . If you want to explore ideas, thoughts, and meanings, use qualitative methods .
• If you want to analyse a large amount of readily available data, use secondary data. If you want data specific to your purposes with control over how they are generated, collect primary data.
• If you want to establish cause-and-effect relationships between variables , use experimental methods. If you want to understand the characteristics of a research subject, use descriptive methods.

Methodology refers to the overarching strategy and rationale of your research project . It involves studying the methods used in your field and the theories or principles behind them, in order to develop an approach that matches your objectives.

Methods are the specific tools and procedures you use to collect and analyse data (e.g. experiments, surveys , and statistical tests ).

In shorter scientific papers, where the aim is to report the findings of a specific study, you might simply describe what you did in a methods section .

In a longer or more complex research project, such as a thesis or dissertation , you will probably include a methodology section , where you explain your approach to answering the research questions and cite relevant sources to support your choice of methods.

In mixed methods research , you use both qualitative and quantitative data collection and analysis methods to answer your research question .

Data collection is the systematic process by which observations or measurements are gathered in research. It is used in many different contexts by academics, governments, businesses, and other organisations.

There are various approaches to qualitative data analysis , but they all share five steps in common:

• Prepare and organise your data.
• Review and explore your data.
• Develop a data coding system.
• Assign codes to the data.
• Identify recurring themes.

The specifics of each step depend on the focus of the analysis. Some common approaches include textual analysis , thematic analysis , and discourse analysis .

There are five common approaches to qualitative research :

• Grounded theory involves collecting data in order to develop new theories.
• Ethnography involves immersing yourself in a group or organisation to understand its culture.
• Narrative research involves interpreting stories to understand how people make sense of their experiences and perceptions.
• Phenomenological research involves investigating phenomena through people’s lived experiences.
• Action research links theory and practice in several cycles to drive innovative changes.

Hypothesis testing is a formal procedure for investigating our ideas about the world using statistics. It is used by scientists to test specific predictions, called hypotheses , by calculating how likely it is that a pattern or relationship between variables could have arisen by chance.

Operationalisation means turning abstract conceptual ideas into measurable observations.

For example, the concept of social anxiety isn’t directly observable, but it can be operationally defined in terms of self-rating scores, behavioural avoidance of crowded places, or physical anxiety symptoms in social situations.

Before collecting data , it’s important to consider how you will operationalise the variables that you want to measure.

Triangulation in research means using multiple datasets, methods, theories and/or investigators to address a research question. It’s a research strategy that can help you enhance the validity and credibility of your findings.

Triangulation is mainly used in qualitative research , but it’s also commonly applied in quantitative research . Mixed methods research always uses triangulation.

These are four of the most common mixed methods designs :

• Convergent parallel: Quantitative and qualitative data are collected at the same time and analysed separately. After both analyses are complete, compare your results to draw overall conclusions. 
• Embedded: Quantitative and qualitative data are collected at the same time, but within a larger quantitative or qualitative design. One type of data is secondary to the other.
• Explanatory sequential: Quantitative data is collected and analysed first, followed by qualitative data. You can use this design if you think your qualitative data will explain and contextualise your quantitative findings.
• Exploratory sequential: Qualitative data is collected and analysed first, followed by quantitative data. You can use this design if you think the quantitative data will confirm or validate your qualitative findings.

An observational study could be a good fit for your research if your research question is based on things you observe. If you have ethical, logistical, or practical concerns that make an experimental design challenging, consider an observational study. Remember that in an observational study, it is critical that there be no interference or manipulation of the research subjects. Since it’s not an experiment, there are no control or treatment groups either.

The key difference between observational studies and experiments is that, done correctly, an observational study will never influence the responses or behaviours of participants. Experimental designs will have a treatment condition applied to at least a portion of participants.

Exploratory research explores the main aspects of a new or barely researched question.

Explanatory research explains the causes and effects of an already widely researched question.

Experimental designs are a set of procedures that you plan in order to examine the relationship between variables that interest you.

To design a successful experiment, first identify:

• A testable hypothesis
• One or more independent variables that you will manipulate
• One or more dependent variables that you will measure

When designing the experiment, first decide:

• How your variable(s) will be manipulated
• How you will control for any potential confounding or lurking variables
• How many subjects you will include
• How you will assign treatments to your subjects

There are four main types of triangulation :

• Data triangulation : Using data from different times, spaces, and people
• Investigator triangulation : Involving multiple researchers in collecting or analysing data
• Theory triangulation : Using varying theoretical perspectives in your research
• Methodological triangulation : Using different methodologies to approach the same topic

Triangulation can help:

• Reduce bias that comes from using a single method, theory, or investigator
• Enhance validity by approaching the same topic with different tools
• Establish credibility by giving you a complete picture of the research problem

But triangulation can also pose problems:

• It’s time-consuming and labour-intensive, often involving an interdisciplinary team.
• Your results may be inconsistent or even contradictory.

A confounding variable , also called a confounder or confounding factor, is a third variable in a study examining a potential cause-and-effect relationship.

A confounding variable is related to both the supposed cause and the supposed effect of the study. It can be difficult to separate the true effect of the independent variable from the effect of the confounding variable.

In your research design , it’s important to identify potential confounding variables and plan how you will reduce their impact.

In a between-subjects design , every participant experiences only one condition, and researchers assess group differences between participants in various conditions.

In a within-subjects design , each participant experiences all conditions, and researchers test the same participants repeatedly for differences between conditions.

The word ‘between’ means that you’re comparing different conditions between groups, while the word ‘within’ means you’re comparing different conditions within the same group.

A quasi-experiment is a type of research design that attempts to establish a cause-and-effect relationship. The main difference between this and a true experiment is that the groups are not randomly assigned.

In experimental research, random assignment is a way of placing participants from your sample into different groups using randomisation. With this method, every member of the sample has a known or equal chance of being placed in a control group or an experimental group.

Quasi-experimental design is most useful in situations where it would be unethical or impractical to run a true experiment .

Quasi-experiments have lower internal validity than true experiments, but they often have higher external validity  as they can use real-world interventions instead of artificial laboratory settings.

Within-subjects designs have many potential threats to internal validity , but they are also very statistically powerful .

Advantages:

• Only requires small samples
• Statistically powerful
• Removes the effects of individual differences on the outcomes

Disadvantages:

• Internal validity threats reduce the likelihood of establishing a direct relationship between variables
• Time-related effects, such as growth, can influence the outcomes
• Carryover effects mean that the specific order of different treatments affect the outcomes

Yes. Between-subjects and within-subjects designs can be combined in a single study when you have two or more independent variables (a factorial design). In a mixed factorial design, one variable is altered between subjects and another is altered within subjects.

In a factorial design, multiple independent variables are tested.

If you test two variables, each level of one independent variable is combined with each level of the other independent variable to create different conditions.

While a between-subjects design has fewer threats to internal validity , it also requires more participants for high statistical power than a within-subjects design .

• Prevents carryover effects of learning and fatigue.
• Shorter study duration.
• Needs larger samples for high power.
• Uses more resources to recruit participants, administer sessions, cover costs, etc.
• Individual differences may be an alternative explanation for results.

Samples are used to make inferences about populations . Samples are easier to collect data from because they are practical, cost-effective, convenient, and manageable.

Probability sampling means that every member of the target population has a known chance of being included in the sample.

Probability sampling methods include simple random sampling , systematic sampling , stratified sampling , and cluster sampling .

In non-probability sampling , the sample is selected based on non-random criteria, and not every member of the population has a chance of being included.

Common non-probability sampling methods include convenience sampling , voluntary response sampling, purposive sampling , snowball sampling , and quota sampling .

In multistage sampling , or multistage cluster sampling, you draw a sample from a population using smaller and smaller groups at each stage.

This method is often used to collect data from a large, geographically spread group of people in national surveys, for example. You take advantage of hierarchical groupings (e.g., from county to city to neighbourhood) to create a sample that’s less expensive and time-consuming to collect data from.

Sampling bias occurs when some members of a population are systematically more likely to be selected in a sample than others.

Simple random sampling is a type of probability sampling in which the researcher randomly selects a subset of participants from a population . Each member of the population has an equal chance of being selected. Data are then collected from as large a percentage as possible of this random subset.

The American Community Survey  is an example of simple random sampling . In order to collect detailed data on the population of the US, the Census Bureau officials randomly select 3.5 million households per year and use a variety of methods to convince them to fill out the survey.

If properly implemented, simple random sampling is usually the best sampling method for ensuring both internal and external validity . However, it can sometimes be impractical and expensive to implement, depending on the size of the population to be studied,

If you have a list of every member of the population and the ability to reach whichever members are selected, you can use simple random sampling.

Cluster sampling is more time- and cost-efficient than other probability sampling methods , particularly when it comes to large samples spread across a wide geographical area.

However, it provides less statistical certainty than other methods, such as simple random sampling , because it is difficult to ensure that your clusters properly represent the population as a whole.

There are three types of cluster sampling : single-stage, double-stage and multi-stage clustering. In all three types, you first divide the population into clusters, then randomly select clusters for use in your sample.

• In single-stage sampling , you collect data from every unit within the selected clusters.
• In double-stage sampling , you select a random sample of units from within the clusters.
• In multi-stage sampling , you repeat the procedure of randomly sampling elements from within the clusters until you have reached a manageable sample.

Cluster sampling is a probability sampling method in which you divide a population into clusters, such as districts or schools, and then randomly select some of these clusters as your sample.

The clusters should ideally each be mini-representations of the population as a whole.

In multistage sampling , you can use probability or non-probability sampling methods.

For a probability sample, you have to probability sampling at every stage. You can mix it up by using simple random sampling , systematic sampling , or stratified sampling to select units at different stages, depending on what is applicable and relevant to your study.

Multistage sampling can simplify data collection when you have large, geographically spread samples, and you can obtain a probability sample without a complete sampling frame.

But multistage sampling may not lead to a representative sample, and larger samples are needed for multistage samples to achieve the statistical properties of simple random samples .

In stratified sampling , researchers divide subjects into subgroups called strata based on characteristics that they share (e.g., race, gender, educational attainment).

Once divided, each subgroup is randomly sampled using another probability sampling method .

You should use stratified sampling when your sample can be divided into mutually exclusive and exhaustive subgroups that you believe will take on different mean values for the variable that you’re studying.

Using stratified sampling will allow you to obtain more precise (with lower variance ) statistical estimates of whatever you are trying to measure.

For example, say you want to investigate how income differs based on educational attainment, but you know that this relationship can vary based on race. Using stratified sampling, you can ensure you obtain a large enough sample from each racial group, allowing you to draw more precise conclusions.

Yes, you can create a stratified sample using multiple characteristics, but you must ensure that every participant in your study belongs to one and only one subgroup. In this case, you multiply the numbers of subgroups for each characteristic to get the total number of groups.

For example, if you were stratifying by location with three subgroups (urban, rural, or suburban) and marital status with five subgroups (single, divorced, widowed, married, or partnered), you would have 3 × 5 = 15 subgroups.

There are three key steps in systematic sampling :

• Define and list your population , ensuring that it is not ordered in a cyclical or periodic order.
• Decide on your sample size and calculate your interval, k , by dividing your population by your target sample size.
• Choose every k th member of the population as your sample.

Systematic sampling is a probability sampling method where researchers select members of the population at a regular interval – for example, by selecting every 15th person on a list of the population. If the population is in a random order, this can imitate the benefits of simple random sampling .

Populations are used when a research question requires data from every member of the population. This is usually only feasible when the population is small and easily accessible.

A statistic refers to measures about the sample , while a parameter refers to measures about the population .

A sampling error is the difference between a population parameter and a sample statistic .

There are eight threats to internal validity : history, maturation, instrumentation, testing, selection bias , regression to the mean, social interaction, and attrition .

Internal validity is the extent to which you can be confident that a cause-and-effect relationship established in a study cannot be explained by other factors.

Attrition bias is a threat to internal validity . In experiments, differential rates of attrition between treatment and control groups can skew results.

This bias can affect the relationship between your independent and dependent variables . It can make variables appear to be correlated when they are not, or vice versa.

The external validity of a study is the extent to which you can generalise your findings to different groups of people, situations, and measures.

The two types of external validity are population validity (whether you can generalise to other groups of people) and ecological validity (whether you can generalise to other situations and settings).

There are seven threats to external validity : selection bias , history, experimenter effect, Hawthorne effect , testing effect, aptitude-treatment, and situation effect.

Attrition bias can skew your sample so that your final sample differs significantly from your original sample. Your sample is biased because some groups from your population are underrepresented.

With a biased final sample, you may not be able to generalise your findings to the original population that you sampled from, so your external validity is compromised.

Construct validity is about how well a test measures the concept it was designed to evaluate. It’s one of four types of measurement validity , which includes construct validity, face validity , and criterion validity.

There are two subtypes of construct validity.

• Convergent validity : The extent to which your measure corresponds to measures of related constructs
• Discriminant validity: The extent to which your measure is unrelated or negatively related to measures of distinct constructs

When designing or evaluating a measure, construct validity helps you ensure you’re actually measuring the construct you’re interested in. If you don’t have construct validity, you may inadvertently measure unrelated or distinct constructs and lose precision in your research.

Construct validity is often considered the overarching type of measurement validity ,  because it covers all of the other types. You need to have face validity , content validity, and criterion validity to achieve construct validity.

Statistical analyses are often applied to test validity with data from your measures. You test convergent validity and discriminant validity with correlations to see if results from your test are positively or negatively related to those of other established tests.

You can also use regression analyses to assess whether your measure is actually predictive of outcomes that you expect it to predict theoretically. A regression analysis that supports your expectations strengthens your claim of construct validity .

Face validity is about whether a test appears to measure what it’s supposed to measure. This type of validity is concerned with whether a measure seems relevant and appropriate for what it’s assessing only on the surface.

Face validity is important because it’s a simple first step to measuring the overall validity of a test or technique. It’s a relatively intuitive, quick, and easy way to start checking whether a new measure seems useful at first glance.

Good face validity means that anyone who reviews your measure says that it seems to be measuring what it’s supposed to. With poor face validity, someone reviewing your measure may be left confused about what you’re measuring and why you’re using this method.

It’s often best to ask a variety of people to review your measurements. You can ask experts, such as other researchers, or laypeople, such as potential participants, to judge the face validity of tests.

While experts have a deep understanding of research methods , the people you’re studying can provide you with valuable insights you may have missed otherwise.

There are many different types of inductive reasoning that people use formally or informally.

Here are a few common types:

• Inductive generalisation : You use observations about a sample to come to a conclusion about the population it came from.
• Statistical generalisation: You use specific numbers about samples to make statements about populations.
• Causal reasoning: You make cause-and-effect links between different things.
• Sign reasoning: You make a conclusion about a correlational relationship between different things.
• Analogical reasoning: You make a conclusion about something based on its similarities to something else.

Inductive reasoning is a bottom-up approach, while deductive reasoning is top-down.

Inductive reasoning takes you from the specific to the general, while in deductive reasoning, you make inferences by going from general premises to specific conclusions.

In inductive research , you start by making observations or gathering data. Then, you take a broad scan of your data and search for patterns. Finally, you make general conclusions that you might incorporate into theories.

Inductive reasoning is a method of drawing conclusions by going from the specific to the general. It’s usually contrasted with deductive reasoning, where you proceed from general information to specific conclusions.

Inductive reasoning is also called inductive logic or bottom-up reasoning.

Deductive reasoning is a logical approach where you progress from general ideas to specific conclusions. It’s often contrasted with inductive reasoning , where you start with specific observations and form general conclusions.

Deductive reasoning is also called deductive logic.

Deductive reasoning is commonly used in scientific research, and it’s especially associated with quantitative research .

In research, you might have come across something called the hypothetico-deductive method . It’s the scientific method of testing hypotheses to check whether your predictions are substantiated by real-world data.

A dependent variable is what changes as a result of the independent variable manipulation in experiments . It’s what you’re interested in measuring, and it ‘depends’ on your independent variable.

In statistics, dependent variables are also called:

• Response variables (they respond to a change in another variable)
• Outcome variables (they represent the outcome you want to measure)
• Left-hand-side variables (they appear on the left-hand side of a regression equation)

An independent variable is the variable you manipulate, control, or vary in an experimental study to explore its effects. It’s called ‘independent’ because it’s not influenced by any other variables in the study.

Independent variables are also called:

• Explanatory variables (they explain an event or outcome)
• Predictor variables (they can be used to predict the value of a dependent variable)
• Right-hand-side variables (they appear on the right-hand side of a regression equation)

A correlation is usually tested for two variables at a time, but you can test correlations between three or more variables.

On graphs, the explanatory variable is conventionally placed on the x -axis, while the response variable is placed on the y -axis.

• If you have quantitative variables , use a scatterplot or a line graph.
• If your response variable is categorical, use a scatterplot or a line graph.
• If your explanatory variable is categorical, use a bar graph.

The term ‘ explanatory variable ‘ is sometimes preferred over ‘ independent variable ‘ because, in real-world contexts, independent variables are often influenced by other variables. This means they aren’t totally independent.

Multiple independent variables may also be correlated with each other, so ‘explanatory variables’ is a more appropriate term.

The difference between explanatory and response variables is simple:

• An explanatory variable is the expected cause, and it explains the results.
• A response variable is the expected effect, and it responds to other variables.

There are 4 main types of extraneous variables :

• Demand characteristics : Environmental cues that encourage participants to conform to researchers’ expectations
• Experimenter effects : Unintentional actions by researchers that influence study outcomes
• Situational variables : Eenvironmental variables that alter participants’ behaviours
• Participant variables : Any characteristic or aspect of a participant’s background that could affect study results

An extraneous variable is any variable that you’re not investigating that can potentially affect the dependent variable of your research study.

A confounding variable is a type of extraneous variable that not only affects the dependent variable, but is also related to the independent variable.

‘Controlling for a variable’ means measuring extraneous variables and accounting for them statistically to remove their effects on other variables.

Researchers often model control variable data along with independent and dependent variable data in regression analyses and ANCOVAs . That way, you can isolate the control variable’s effects from the relationship between the variables of interest.

Control variables help you establish a correlational or causal relationship between variables by enhancing internal validity .

If you don’t control relevant extraneous variables , they may influence the outcomes of your study, and you may not be able to demonstrate that your results are really an effect of your independent variable .

A control variable is any variable that’s held constant in a research study. It’s not a variable of interest in the study, but it’s controlled because it could influence the outcomes.

In statistics, ordinal and nominal variables are both considered categorical variables .

Even though ordinal data can sometimes be numerical, not all mathematical operations can be performed on them.

In scientific research, concepts are the abstract ideas or phenomena that are being studied (e.g., educational achievement). Variables are properties or characteristics of the concept (e.g., performance at school), while indicators are ways of measuring or quantifying variables (e.g., yearly grade reports).

The process of turning abstract concepts into measurable variables and indicators is called operationalisation .

There are several methods you can use to decrease the impact of confounding variables on your research: restriction, matching, statistical control, and randomisation.

In restriction , you restrict your sample by only including certain subjects that have the same values of potential confounding variables.

In matching , you match each of the subjects in your treatment group with a counterpart in the comparison group. The matched subjects have the same values on any potential confounding variables, and only differ in the independent variable .

In statistical control , you include potential confounders as variables in your regression .

In randomisation , you randomly assign the treatment (or independent variable) in your study to a sufficiently large number of subjects, which allows you to control for all potential confounding variables.

A confounding variable is closely related to both the independent and dependent variables in a study. An independent variable represents the supposed cause , while the dependent variable is the supposed effect . A confounding variable is a third variable that influences both the independent and dependent variables.

Failing to account for confounding variables can cause you to wrongly estimate the relationship between your independent and dependent variables.

To ensure the internal validity of your research, you must consider the impact of confounding variables. If you fail to account for them, you might over- or underestimate the causal relationship between your independent and dependent variables , or even find a causal relationship where none exists.

Yes, but including more than one of either type requires multiple research questions .

For example, if you are interested in the effect of a diet on health, you can use multiple measures of health: blood sugar, blood pressure, weight, pulse, and many more. Each of these is its own dependent variable with its own research question.

You could also choose to look at the effect of exercise levels as well as diet, or even the additional effect of the two combined. Each of these is a separate independent variable .

To ensure the internal validity of an experiment , you should only change one independent variable at a time.

No. The value of a dependent variable depends on an independent variable, so a variable cannot be both independent and dependent at the same time. It must be either the cause or the effect, not both.

You want to find out how blood sugar levels are affected by drinking diet cola and regular cola, so you conduct an experiment .

• The type of cola – diet or regular – is the independent variable .
• The level of blood sugar that you measure is the dependent variable – it changes depending on the type of cola.

Determining cause and effect is one of the most important parts of scientific research. It’s essential to know which is the cause – the independent variable – and which is the effect – the dependent variable.

Quantitative variables are any variables where the data represent amounts (e.g. height, weight, or age).

Categorical variables are any variables where the data represent groups. This includes rankings (e.g. finishing places in a race), classifications (e.g. brands of cereal), and binary outcomes (e.g. coin flips).

You need to know what type of variables you are working with to choose the right statistical test for your data and interpret your results .

Discrete and continuous variables are two types of quantitative variables :

• Discrete variables represent counts (e.g., the number of objects in a collection).
• Continuous variables represent measurable amounts (e.g., water volume or weight).

You can think of independent and dependent variables in terms of cause and effect: an independent variable is the variable you think is the cause , while a dependent variable is the effect .

In an experiment, you manipulate the independent variable and measure the outcome in the dependent variable. For example, in an experiment about the effect of nutrients on crop growth:

• The  independent variable  is the amount of nutrients added to the crop field.
• The  dependent variable is the biomass of the crops at harvest time.

Defining your variables, and deciding how you will manipulate and measure them, is an important part of experimental design .

Including mediators and moderators in your research helps you go beyond studying a simple relationship between two variables for a fuller picture of the real world. They are important to consider when studying complex correlational or causal relationships.

Mediators are part of the causal pathway of an effect, and they tell you how or why an effect takes place. Moderators usually help you judge the external validity of your study by identifying the limitations of when the relationship between variables holds.

If something is a mediating variable :

• It’s caused by the independent variable
• It influences the dependent variable
• When it’s taken into account, the statistical correlation between the independent and dependent variables is higher than when it isn’t considered

A confounder is a third variable that affects variables of interest and makes them seem related when they are not. In contrast, a mediator is the mechanism of a relationship between two variables: it explains the process by which they are related.

A mediator variable explains the process through which two variables are related, while a moderator variable affects the strength and direction of that relationship.

When conducting research, collecting original data has significant advantages:

• You can tailor data collection to your specific research aims (e.g., understanding the needs of your consumers or user testing your website).
• You can control and standardise the process for high reliability and validity (e.g., choosing appropriate measurements and sampling methods ).

However, there are also some drawbacks: data collection can be time-consuming, labour-intensive, and expensive. In some cases, it’s more efficient to use secondary data that has already been collected by someone else, but the data might be less reliable.

A structured interview is a data collection method that relies on asking questions in a set order to collect data on a topic. They are often quantitative in nature. Structured interviews are best used when:

• You already have a very clear understanding of your topic. Perhaps significant research has already been conducted, or you have done some prior research yourself, but you already possess a baseline for designing strong structured questions.
• You are constrained in terms of time or resources and need to analyse your data quickly and efficiently
• Your research question depends on strong parity between participants, with environmental conditions held constant

More flexible interview options include semi-structured interviews , unstructured interviews , and focus groups .

The interviewer effect is a type of bias that emerges when a characteristic of an interviewer (race, age, gender identity, etc.) influences the responses given by the interviewee.

There is a risk of an interviewer effect in all types of interviews , but it can be mitigated by writing really high-quality interview questions.

A semi-structured interview is a blend of structured and unstructured types of interviews. Semi-structured interviews are best used when:

• You have prior interview experience. Spontaneous questions are deceptively challenging, and it’s easy to accidentally ask a leading question or make a participant uncomfortable.
• Your research question is exploratory in nature. Participant answers can guide future research questions and help you develop a more robust knowledge base for future research.

An unstructured interview is the most flexible type of interview, but it is not always the best fit for your research topic.

Unstructured interviews are best used when:

• You are an experienced interviewer and have a very strong background in your research topic, since it is challenging to ask spontaneous, colloquial questions
• Your research question is exploratory in nature. While you may have developed hypotheses, you are open to discovering new or shifting viewpoints through the interview process.
• You are seeking descriptive data, and are ready to ask questions that will deepen and contextualise your initial thoughts and hypotheses
• Your research depends on forming connections with your participants and making them feel comfortable revealing deeper emotions, lived experiences, or thoughts

The four most common types of interviews are:

• Structured interviews : The questions are predetermined in both topic and order.
• Semi-structured interviews : A few questions are predetermined, but other questions aren’t planned.
• Unstructured interviews : None of the questions are predetermined.
• Focus group interviews : The questions are presented to a group instead of one individual.

A focus group is a research method that brings together a small group of people to answer questions in a moderated setting. The group is chosen due to predefined demographic traits, and the questions are designed to shed light on a topic of interest. It is one of four types of interviews .

Social desirability bias is the tendency for interview participants to give responses that will be viewed favourably by the interviewer or other participants. It occurs in all types of interviews and surveys , but is most common in semi-structured interviews , unstructured interviews , and focus groups .

Social desirability bias can be mitigated by ensuring participants feel at ease and comfortable sharing their views. Make sure to pay attention to your own body language and any physical or verbal cues, such as nodding or widening your eyes.

This type of bias in research can also occur in observations if the participants know they’re being observed. They might alter their behaviour accordingly.

As a rule of thumb, questions related to thoughts, beliefs, and feelings work well in focus groups . Take your time formulating strong questions, paying special attention to phrasing. Be careful to avoid leading questions , which can bias your responses.

Overall, your focus group questions should be:

• Open-ended and flexible
• Impossible to answer with ‘yes’ or ‘no’ (questions that start with ‘why’ or ‘how’ are often best)
• Unambiguous, getting straight to the point while still stimulating discussion
• Unbiased and neutral

The third variable and directionality problems are two main reasons why correlation isn’t causation .

The third variable problem means that a confounding variable affects both variables to make them seem causally related when they are not.

The directionality problem is when two variables correlate and might actually have a causal relationship, but it’s impossible to conclude which variable causes changes in the other.

Controlled experiments establish causality, whereas correlational studies only show associations between variables.

• In an experimental design , you manipulate an independent variable and measure its effect on a dependent variable. Other variables are controlled so they can’t impact the results.
• In a correlational design , you measure variables without manipulating any of them. You can test whether your variables change together, but you can’t be sure that one variable caused a change in another.

In general, correlational research is high in external validity while experimental research is high in internal validity .

A correlation coefficient is a single number that describes the strength and direction of the relationship between your variables.

Different types of correlation coefficients might be appropriate for your data based on their levels of measurement and distributions . The Pearson product-moment correlation coefficient (Pearson’s r ) is commonly used to assess a linear relationship between two quantitative variables.

A correlational research design investigates relationships between two variables (or more) without the researcher controlling or manipulating any of them. It’s a non-experimental type of quantitative research .

A correlation reflects the strength and/or direction of the association between two or more variables.

• A positive correlation means that both variables change in the same direction.
• A negative correlation means that the variables change in opposite directions.
• A zero correlation means there’s no relationship between the variables.

Longitudinal studies can last anywhere from weeks to decades, although they tend to be at least a year long.

The 1970 British Cohort Study , which has collected data on the lives of 17,000 Brits since their births in 1970, is one well-known example of a longitudinal study .

Longitudinal studies are better to establish the correct sequence of events, identify changes over time, and provide insight into cause-and-effect relationships, but they also tend to be more expensive and time-consuming than other types of studies.

Longitudinal studies and cross-sectional studies are two different types of research design . In a cross-sectional study you collect data from a population at a specific point in time; in a longitudinal study you repeatedly collect data from the same sample over an extended period of time.

Cross-sectional studies cannot establish a cause-and-effect relationship or analyse behaviour over a period of time. To investigate cause and effect, you need to do a longitudinal study or an experimental study .

Cross-sectional studies are less expensive and time-consuming than many other types of study. They can provide useful insights into a population’s characteristics and identify correlations for further research.

Sometimes only cross-sectional data are available for analysis; other times your research question may only require a cross-sectional study to answer it.

A hypothesis states your predictions about what your research will find. It is a tentative answer to your research question that has not yet been tested. For some research projects, you might have to write several hypotheses that address different aspects of your research question.

A hypothesis is not just a guess. It should be based on existing theories and knowledge. It also has to be testable, which means you can support or refute it through scientific research methods (such as experiments, observations, and statistical analysis of data).

A research hypothesis is your proposed answer to your research question. The research hypothesis usually includes an explanation (‘ x affects y because …’).

A statistical hypothesis, on the other hand, is a mathematical statement about a population parameter. Statistical hypotheses always come in pairs: the null and alternative hypotheses. In a well-designed study , the statistical hypotheses correspond logically to the research hypothesis.

Individual Likert-type questions are generally considered ordinal data , because the items have clear rank order, but don’t have an even distribution.

Overall Likert scale scores are sometimes treated as interval data. These scores are considered to have directionality and even spacing between them.

The type of data determines what statistical tests you should use to analyse your data.

A Likert scale is a rating scale that quantitatively assesses opinions, attitudes, or behaviours. It is made up of four or more questions that measure a single attitude or trait when response scores are combined.

To use a Likert scale in a survey , you present participants with Likert-type questions or statements, and a continuum of items, usually with five or seven possible responses, to capture their degree of agreement.

A questionnaire is a data collection tool or instrument, while a survey is an overarching research method that involves collecting and analysing data from people using questionnaires.

A true experiment (aka a controlled experiment) always includes at least one control group that doesn’t receive the experimental treatment.

However, some experiments use a within-subjects design to test treatments without a control group. In these designs, you usually compare one group’s outcomes before and after a treatment (instead of comparing outcomes between different groups).

For strong internal validity , it’s usually best to include a control group if possible. Without a control group, it’s harder to be certain that the outcome was caused by the experimental treatment and not by other variables.

An experimental group, also known as a treatment group, receives the treatment whose effect researchers wish to study, whereas a control group does not. They should be identical in all other ways.

In a controlled experiment , all extraneous variables are held constant so that they can’t influence the results. Controlled experiments require:

• A control group that receives a standard treatment, a fake treatment, or no treatment
• Random assignment of participants to ensure the groups are equivalent

Depending on your study topic, there are various other methods of controlling variables .

Questionnaires can be self-administered or researcher-administered.

Self-administered questionnaires can be delivered online or in paper-and-pen formats, in person or by post. All questions are standardised so that all respondents receive the same questions with identical wording.

Researcher-administered questionnaires are interviews that take place by phone, in person, or online between researchers and respondents. You can gain deeper insights by clarifying questions for respondents or asking follow-up questions.

You can organise the questions logically, with a clear progression from simple to complex, or randomly between respondents. A logical flow helps respondents process the questionnaire easier and quicker, but it may lead to bias. Randomisation can minimise the bias from order effects.

Closed-ended, or restricted-choice, questions offer respondents a fixed set of choices to select from. These questions are easier to answer quickly.

Open-ended or long-form questions allow respondents to answer in their own words. Because there are no restrictions on their choices, respondents can answer in ways that researchers may not have otherwise considered.

Naturalistic observation is a qualitative research method where you record the behaviours of your research subjects in real-world settings. You avoid interfering or influencing anything in a naturalistic observation.

You can think of naturalistic observation as ‘people watching’ with a purpose.

Naturalistic observation is a valuable tool because of its flexibility, external validity , and suitability for topics that can’t be studied in a lab setting.

The downsides of naturalistic observation include its lack of scientific control , ethical considerations , and potential for bias from observers and subjects.

You can use several tactics to minimise observer bias .

• Use masking (blinding) to hide the purpose of your study from all observers.
• Triangulate your data with different data collection methods or sources.
• Use multiple observers and ensure inter-rater reliability.
• Train your observers to make sure data is consistently recorded between them.
• Standardise your observation procedures to make sure they are structured and clear.

The observer-expectancy effect occurs when researchers influence the results of their own study through interactions with participants.

Researchers’ own beliefs and expectations about the study results may unintentionally influence participants through demand characteristics .

Observer bias occurs when a researcher’s expectations, opinions, or prejudices influence what they perceive or record in a study. It usually affects studies when observers are aware of the research aims or hypotheses. This type of research bias is also called detection bias or ascertainment bias .

Data cleaning is necessary for valid and appropriate analyses. Dirty data contain inconsistencies or errors , but cleaning your data helps you minimise or resolve these.

Without data cleaning, you could end up with a Type I or II error in your conclusion. These types of erroneous conclusions can be practically significant with important consequences, because they lead to misplaced investments or missed opportunities.

Data cleaning involves spotting and resolving potential data inconsistencies or errors to improve your data quality. An error is any value (e.g., recorded weight) that doesn’t reflect the true value (e.g., actual weight) of something that’s being measured.

In this process, you review, analyse, detect, modify, or remove ‘dirty’ data to make your dataset ‘clean’. Data cleaning is also called data cleansing or data scrubbing.

Data cleaning takes place between data collection and data analyses. But you can use some methods even before collecting data.

For clean data, you should start by designing measures that collect valid data. Data validation at the time of data entry or collection helps you minimize the amount of data cleaning you’ll need to do.

After data collection, you can use data standardisation and data transformation to clean your data. You’ll also deal with any missing values, outliers, and duplicate values.

Clean data are valid, accurate, complete, consistent, unique, and uniform. Dirty data include inconsistencies and errors.

Dirty data can come from any part of the research process, including poor research design , inappropriate measurement materials, or flawed data entry.

Random assignment is used in experiments with a between-groups or independent measures design. In this research design, there’s usually a control group and one or more experimental groups. Random assignment helps ensure that the groups are comparable.

In general, you should always use random assignment in this type of experimental design when it is ethically possible and makes sense for your study topic.

Random selection, or random sampling , is a way of selecting members of a population for your study’s sample.

In contrast, random assignment is a way of sorting the sample into control and experimental groups.

Random sampling enhances the external validity or generalisability of your results, while random assignment improves the internal validity of your study.

To implement random assignment , assign a unique number to every member of your study’s sample .

Then, you can use a random number generator or a lottery method to randomly assign each number to a control or experimental group. You can also do so manually, by flipping a coin or rolling a die to randomly assign participants to groups.

Exploratory research is often used when the issue you’re studying is new or when the data collection process is challenging for some reason.

You can use exploratory research if you have a general idea or a specific question that you want to study but there is no preexisting knowledge or paradigm with which to study it.

Exploratory research is a methodology approach that explores research questions that have not previously been studied in depth. It is often used when the issue you’re studying is new, or the data collection process is challenging in some way.

Explanatory research is used to investigate how or why a phenomenon occurs. Therefore, this type of research is often one of the first stages in the research process , serving as a jumping-off point for future research.

Explanatory research is a research method used to investigate how or why something occurs when only a small amount of information is available pertaining to that topic. It can help you increase your understanding of a given topic.

Blinding means hiding who is assigned to the treatment group and who is assigned to the control group in an experiment .

Blinding is important to reduce bias (e.g., observer bias , demand characteristics ) and ensure a study’s internal validity .

If participants know whether they are in a control or treatment group , they may adjust their behaviour in ways that affect the outcome that researchers are trying to measure. If the people administering the treatment are aware of group assignment, they may treat participants differently and thus directly or indirectly influence the final results.

• In a single-blind study , only the participants are blinded.
• In a double-blind study , both participants and experimenters are blinded.
• In a triple-blind study , the assignment is hidden not only from participants and experimenters, but also from the researchers analysing the data.

Many academic fields use peer review , largely to determine whether a manuscript is suitable for publication. Peer review enhances the credibility of the published manuscript.

However, peer review is also common in non-academic settings. The United Nations, the European Union, and many individual nations use peer review to evaluate grant applications. It is also widely used in medical and health-related fields as a teaching or quality-of-care measure.

Peer assessment is often used in the classroom as a pedagogical tool. Both receiving feedback and providing it are thought to enhance the learning process, helping students think critically and collaboratively.

Peer review can stop obviously problematic, falsified, or otherwise untrustworthy research from being published. It also represents an excellent opportunity to get feedback from renowned experts in your field.

It acts as a first defence, helping you ensure your argument is clear and that there are no gaps, vague terms, or unanswered questions for readers who weren’t involved in the research process.

Peer-reviewed articles are considered a highly credible source due to this stringent process they go through before publication.

In general, the peer review process follows the following steps:

• First, the author submits the manuscript to the editor.
• Reject the manuscript and send it back to author, or
• Send it onward to the selected peer reviewer(s)
• Next, the peer review process occurs. The reviewer provides feedback, addressing any major or minor issues with the manuscript, and gives their advice regarding what edits should be made.
• Lastly, the edited manuscript is sent back to the author. They input the edits, and resubmit it to the editor for publication.

Peer review is a process of evaluating submissions to an academic journal. Utilising rigorous criteria, a panel of reviewers in the same subject area decide whether to accept each submission for publication.

For this reason, academic journals are often considered among the most credible sources you can use in a research project – provided that the journal itself is trustworthy and well regarded.

Anonymity means you don’t know who the participants are, while confidentiality means you know who they are but remove identifying information from your research report. Both are important ethical considerations .

You can only guarantee anonymity by not collecting any personally identifying information – for example, names, phone numbers, email addresses, IP addresses, physical characteristics, photos, or videos.

You can keep data confidential by using aggregate information in your research report, so that you only refer to groups of participants rather than individuals.

Research misconduct means making up or falsifying data, manipulating data analyses, or misrepresenting results in research reports. It’s a form of academic fraud.

These actions are committed intentionally and can have serious consequences; research misconduct is not a simple mistake or a point of disagreement but a serious ethical failure.

Research ethics matter for scientific integrity, human rights and dignity, and collaboration between science and society. These principles make sure that participation in studies is voluntary, informed, and safe.

Ethical considerations in research are a set of principles that guide your research designs and practices. These principles include voluntary participation, informed consent, anonymity, confidentiality, potential for harm, and results communication.

Scientists and researchers must always adhere to a certain code of conduct when collecting data from others .

These considerations protect the rights of research participants, enhance research validity , and maintain scientific integrity.

A systematic review is secondary research because it uses existing research. You don’t collect new data yourself.

The two main types of social desirability bias are:

• Self-deceptive enhancement (self-deception): The tendency to see oneself in a favorable light without realizing it.
• Impression managemen t (other-deception): The tendency to inflate one’s abilities or achievement in order to make a good impression on other people.

Demand characteristics are aspects of experiments that may give away the research objective to participants. Social desirability bias occurs when participants automatically try to respond in ways that make them seem likeable in a study, even if it means misrepresenting how they truly feel.

Participants may use demand characteristics to infer social norms or experimenter expectancies and act in socially desirable ways, so you should try to control for demand characteristics wherever possible.

Response bias refers to conditions or factors that take place during the process of responding to surveys, affecting the responses. One type of response bias is social desirability bias .

When your population is large in size, geographically dispersed, or difficult to contact, it’s necessary to use a sampling method .

This allows you to gather information from a smaller part of the population, i.e. the sample, and make accurate statements by using statistical analysis. A few sampling methods include simple random sampling , convenience sampling , and snowball sampling .

Stratified and cluster sampling may look similar, but bear in mind that groups created in cluster sampling are heterogeneous , so the individual characteristics in the cluster vary. In contrast, groups created in stratified sampling are homogeneous , as units share characteristics.

Relatedly, in cluster sampling you randomly select entire groups and include all units of each group in your sample. However, in stratified sampling, you select some units of all groups and include them in your sample. In this way, both methods can ensure that your sample is representative of the target population .

A sampling frame is a list of every member in the entire population . It is important that the sampling frame is as complete as possible, so that your sample accurately reflects your population.

Convenience sampling and quota sampling are both non-probability sampling methods. They both use non-random criteria like availability, geographical proximity, or expert knowledge to recruit study participants.

However, in convenience sampling, you continue to sample units or cases until you reach the required sample size.

In quota sampling, you first need to divide your population of interest into subgroups (strata) and estimate their proportions (quota) in the population. Then you can start your data collection , using convenience sampling to recruit participants, until the proportions in each subgroup coincide with the estimated proportions in the population.

Random sampling or probability sampling is based on random selection. This means that each unit has an equal chance (i.e., equal probability) of being included in the sample.

On the other hand, convenience sampling involves stopping people at random, which means that not everyone has an equal chance of being selected depending on the place, time, or day you are collecting your data.

Stratified sampling and quota sampling both involve dividing the population into subgroups and selecting units from each subgroup. The purpose in both cases is to select a representative sample and/or to allow comparisons between subgroups.

The main difference is that in stratified sampling, you draw a random sample from each subgroup ( probability sampling ). In quota sampling you select a predetermined number or proportion of units, in a non-random manner ( non-probability sampling ).

Snowball sampling is best used in the following cases:

• If there is no sampling frame available (e.g., people with a rare disease)
• If the population of interest is hard to access or locate (e.g., people experiencing homelessness)
• If the research focuses on a sensitive topic (e.g., extra-marital affairs)

Snowball sampling relies on the use of referrals. Here, the researcher recruits one or more initial participants, who then recruit the next ones. 

Participants share similar characteristics and/or know each other. Because of this, not every member of the population has an equal chance of being included in the sample, giving rise to sampling bias .

Snowball sampling is a non-probability sampling method , where there is not an equal chance for every member of the population to be included in the sample .

This means that you cannot use inferential statistics and make generalisations – often the goal of quantitative research . As such, a snowball sample is not representative of the target population, and is usually a better fit for qualitative research .

Snowball sampling is a non-probability sampling method . Unlike probability sampling (which involves some form of random selection ), the initial individuals selected to be studied are the ones who recruit new participants.

Because not every member of the target population has an equal chance of being recruited into the sample, selection in snowball sampling is non-random.

Reproducibility and replicability are related terms.

• Reproducing research entails reanalysing the existing data in the same manner.
• Replicating (or repeating ) the research entails reconducting the entire analysis, including the collection of new data . 
• A successful reproduction shows that the data analyses were conducted in a fair and honest manner.
• A successful replication shows that the reliability of the results is high.

The reproducibility and replicability of a study can be ensured by writing a transparent, detailed method section and using clear, unambiguous language.

Convergent validity and discriminant validity are both subtypes of construct validity . Together, they help you evaluate whether a test measures the concept it was designed to measure.

• Convergent validity indicates whether a test that is designed to measure a particular construct correlates with other tests that assess the same or similar construct.
• Discriminant validity indicates whether two tests that should not be highly related to each other are indeed not related

You need to assess both in order to demonstrate construct validity. Neither one alone is sufficient for establishing construct validity.

Construct validity has convergent and discriminant subtypes. They assist determine if a test measures the intended notion.

Content validity shows you how accurately a test or other measurement method taps  into the various aspects of the specific construct you are researching.

In other words, it helps you answer the question: “does the test measure all aspects of the construct I want to measure?” If it does, then the test has high content validity.

The higher the content validity, the more accurate the measurement of the construct.

If the test fails to include parts of the construct, or irrelevant parts are included, the validity of the instrument is threatened, which brings your results into question.

Construct validity refers to how well a test measures the concept (or construct) it was designed to measure. Assessing construct validity is especially important when you’re researching concepts that can’t be quantified and/or are intangible, like introversion. To ensure construct validity your test should be based on known indicators of introversion ( operationalisation ).

On the other hand, content validity assesses how well the test represents all aspects of the construct. If some aspects are missing or irrelevant parts are included, the test has low content validity.

Face validity and content validity are similar in that they both evaluate how suitable the content of a test is. The difference is that face validity is subjective, and assesses content at surface level.

When a test has strong face validity, anyone would agree that the test’s questions appear to measure what they are intended to measure.

For example, looking at a 4th grade math test consisting of problems in which students have to add and multiply, most people would agree that it has strong face validity (i.e., it looks like a math test).

On the other hand, content validity evaluates how well a test represents all the aspects of a topic. Assessing content validity is more systematic and relies on expert evaluation. of each question, analysing whether each one covers the aspects that the test was designed to cover.

A 4th grade math test would have high content validity if it covered all the skills taught in that grade. Experts(in this case, math teachers), would have to evaluate the content validity by comparing the test to the learning objectives.

• Discriminant validity indicates whether two tests that should not be highly related to each other are indeed not related. This type of validity is also called divergent validity .

Criterion validity and construct validity are both types of measurement validity . In other words, they both show you how accurately a method measures something.

While construct validity is the degree to which a test or other measurement method measures what it claims to measure, criterion validity is the degree to which a test can predictively (in the future) or concurrently (in the present) measure something.

Construct validity is often considered the overarching type of measurement validity . You need to have face validity , content validity , and criterion validity in order to achieve construct validity.

Attrition refers to participants leaving a study. It always happens to some extent – for example, in randomised control trials for medical research.

Differential attrition occurs when attrition or dropout rates differ systematically between the intervention and the control group . As a result, the characteristics of the participants who drop out differ from the characteristics of those who stay in the study. Because of this, study results may be biased .

Criterion validity evaluates how well a test measures the outcome it was designed to measure. An outcome can be, for example, the onset of a disease.

Criterion validity consists of two subtypes depending on the time at which the two measures (the criterion and your test) are obtained:

• Concurrent validity is a validation strategy where the the scores of a test and the criterion are obtained at the same time
• Predictive validity is a validation strategy where the criterion variables are measured after the scores of the test

Validity tells you how accurately a method measures what it was designed to measure. There are 4 main types of validity :

• Construct validity : Does the test measure the construct it was designed to measure?
• Face validity : Does the test appear to be suitable for its objectives ?
• Content validity : Does the test cover all relevant parts of the construct it aims to measure.
• Criterion validity : Do the results accurately measure the concrete outcome they are designed to measure?

Convergent validity shows how much a measure of one construct aligns with other measures of the same or related constructs .

On the other hand, concurrent validity is about how a measure matches up to some known criterion or gold standard, which can be another measure.

Although both types of validity are established by calculating the association or correlation between a test score and another variable , they represent distinct validation methods.

The purpose of theory-testing mode is to find evidence in order to disprove, refine, or support a theory. As such, generalisability is not the aim of theory-testing mode.

Due to this, the priority of researchers in theory-testing mode is to eliminate alternative causes for relationships between variables . In other words, they prioritise internal validity over external validity , including ecological validity .

Inclusion and exclusion criteria are typically presented and discussed in the methodology section of your thesis or dissertation .

Inclusion and exclusion criteria are predominantly used in non-probability sampling . In purposive sampling and snowball sampling , restrictions apply as to who can be included in the sample .

Scope of research is determined at the beginning of your research process , prior to the data collection stage. Sometimes called “scope of study,” your scope delineates what will and will not be covered in your project. It helps you focus your work and your time, ensuring that you’ll be able to achieve your goals and outcomes.

Defining a scope can be very useful in any research project, from a research proposal to a thesis or dissertation . A scope is needed for all types of research: quantitative , qualitative , and mixed methods .

To define your scope of research, consider the following:

• Budget constraints or any specifics of grant funding
• Your proposed timeline and duration
• Specifics about your population of study, your proposed sample size , and the research methodology you’ll pursue
• Any inclusion and exclusion criteria
• Any anticipated control , extraneous , or confounding variables that could bias your research if not accounted for properly.

To make quantitative observations , you need to use instruments that are capable of measuring the quantity you want to observe. For example, you might use a ruler to measure the length of an object or a thermometer to measure its temperature.

Quantitative observations involve measuring or counting something and expressing the result in numerical form, while qualitative observations involve describing something in non-numerical terms, such as its appearance, texture, or color.

The Scribbr Reference Generator is developed using the open-source Citation Style Language (CSL) project and Frank Bennett’s citeproc-js . It’s the same technology used by dozens of other popular citation tools, including Mendeley and Zotero.

You can find all the citation styles and locales used in the Scribbr Reference Generator in our publicly accessible repository on Github .

To paraphrase effectively, don’t just take the original sentence and swap out some of the words for synonyms. Instead, try:

• Reformulating the sentence (e.g., change active to passive , or start from a different point)
• Combining information from multiple sentences into one
• Leaving out information from the original that isn’t relevant to your point
• Using synonyms where they don’t distort the meaning

The main point is to ensure you don’t just copy the structure of the original text, but instead reformulate the idea in your own words.

Plagiarism means using someone else’s words or ideas and passing them off as your own. Paraphrasing means putting someone else’s ideas into your own words.

So when does paraphrasing count as plagiarism?

• Paraphrasing is plagiarism if you don’t properly credit the original author.
• Paraphrasing is plagiarism if your text is too close to the original wording (even if you cite the source). If you directly copy a sentence or phrase, you should quote it instead.
• Paraphrasing  is not plagiarism if you put the author’s ideas completely into your own words and properly reference the source .

To present information from other sources in academic writing , it’s best to paraphrase in most cases. This shows that you’ve understood the ideas you’re discussing and incorporates them into your text smoothly.

It’s appropriate to quote when:

• Changing the phrasing would distort the meaning of the original text
• You want to discuss the author’s language choices (e.g., in literary analysis )
• You’re presenting a precise definition
• You’re looking in depth at a specific claim

A quote is an exact copy of someone else’s words, usually enclosed in quotation marks and credited to the original author or speaker.

Every time you quote a source , you must include a correctly formatted in-text citation . This looks slightly different depending on the citation style .

For example, a direct quote in APA is cited like this: ‘This is a quote’ (Streefkerk, 2020, p. 5).

Every in-text citation should also correspond to a full reference at the end of your paper.

In scientific subjects, the information itself is more important than how it was expressed, so quoting should generally be kept to a minimum. In the arts and humanities, however, well-chosen quotes are often essential to a good paper.

In social sciences, it varies. If your research is mainly quantitative , you won’t include many quotes, but if it’s more qualitative , you may need to quote from the data you collected .

As a general guideline, quotes should take up no more than 5–10% of your paper. If in doubt, check with your instructor or supervisor how much quoting is appropriate in your field.

If you’re quoting from a text that paraphrases or summarises other sources and cites them in parentheses , APA recommends retaining the citations as part of the quote:

• Smith states that ‘the literature on this topic (Jones, 2015; Sill, 2019; Paulson, 2020) shows no clear consensus’ (Smith, 2019, p. 4).

Footnote or endnote numbers that appear within quoted text should be omitted.

If you want to cite an indirect source (one you’ve only seen quoted in another source), either locate the original source or use the phrase ‘as cited in’ in your citation.

A block quote is a long quote formatted as a separate ‘block’ of text. Instead of using quotation marks , you place the quote on a new line, and indent the entire quote to mark it apart from your own words.

APA uses block quotes for quotes that are 40 words or longer.

A credible source should pass the CRAAP test  and follow these guidelines:

• The information should be up to date and current.
• The author and publication should be a trusted authority on the subject you are researching.
• The sources the author cited should be easy to find, clear, and unbiased.
• For a web source, the URL and layout should signify that it is trustworthy.

Common examples of primary sources include interview transcripts , photographs, novels, paintings, films, historical documents, and official statistics.

Anything you directly analyze or use as first-hand evidence can be a primary source, including qualitative or quantitative data that you collected yourself.

Common examples of secondary sources include academic books, journal articles , reviews, essays , and textbooks.

Anything that summarizes, evaluates or interprets primary sources can be a secondary source. If a source gives you an overview of background information or presents another researcher’s ideas on your topic, it is probably a secondary source.

To determine if a source is primary or secondary, ask yourself:

• Was the source created by someone directly involved in the events you’re studying (primary), or by another researcher (secondary)?
• Does the source provide original information (primary), or does it summarize information from other sources (secondary)?
• Are you directly analyzing the source itself (primary), or only using it for background information (secondary)?

Some types of sources are nearly always primary: works of art and literature, raw statistical data, official documents and records, and personal communications (e.g. letters, interviews ). If you use one of these in your research, it is probably a primary source.

Primary sources are often considered the most credible in terms of providing evidence for your argument, as they give you direct evidence of what you are researching. However, it’s up to you to ensure the information they provide is reliable and accurate.

Always make sure to properly cite your sources to avoid plagiarism .

A fictional movie is usually a primary source. A documentary can be either primary or secondary depending on the context.

If you are directly analysing some aspect of the movie itself – for example, the cinematography, narrative techniques, or social context – the movie is a primary source.

If you use the movie for background information or analysis about your topic – for example, to learn about a historical event or a scientific discovery – the movie is a secondary source.

Whether it’s primary or secondary, always properly cite the movie in the citation style you are using. Learn how to create an MLA movie citation or an APA movie citation .

Articles in newspapers and magazines can be primary or secondary depending on the focus of your research.

In historical studies, old articles are used as primary sources that give direct evidence about the time period. In social and communication studies, articles are used as primary sources to analyse language and social relations (for example, by conducting content analysis or discourse analysis ).

If you are not analysing the article itself, but only using it for background information or facts about your topic, then the article is a secondary source.

In academic writing , there are three main situations where quoting is the best choice:

• To analyse the author’s language (e.g., in a literary analysis essay )
• To give evidence from primary sources
• To accurately present a precise definition or argument

Don’t overuse quotes; your own voice should be dominant. If you just want to provide information from a source, it’s usually better to paraphrase or summarise .

Your list of tables and figures should go directly after your table of contents in your thesis or dissertation.

Lists of figures and tables are often not required, and they aren’t particularly common. They specifically aren’t required for APA Style, though you should be careful to follow their other guidelines for figures and tables .

If you have many figures and tables in your thesis or dissertation, include one may help you stay organised. Your educational institution may require them, so be sure to check their guidelines.

Copyright information can usually be found wherever the table or figure was published. For example, for a diagram in a journal article , look on the journal’s website or the database where you found the article. Images found on sites like Flickr are listed with clear copyright information.

If you find that permission is required to reproduce the material, be sure to contact the author or publisher and ask for it.

A list of figures and tables compiles all of the figures and tables that you used in your thesis or dissertation and displays them with the page number where they can be found.

APA doesn’t require you to include a list of tables or a list of figures . However, it is advisable to do so if your text is long enough to feature a table of contents and it includes a lot of tables and/or figures .

A list of tables and list of figures appear (in that order) after your table of contents, and are presented in a similar way.

A glossary is a collection of words pertaining to a specific topic. In your thesis or dissertation, it’s a list of all terms you used that may not immediately be obvious to your reader. Your glossary only needs to include terms that your reader may not be familiar with, and is intended to enhance their understanding of your work.

Definitional terms often fall into the category of common knowledge , meaning that they don’t necessarily have to be cited. This guidance can apply to your thesis or dissertation glossary as well.

However, if you’d prefer to cite your sources , you can follow guidance for citing dictionary entries in MLA or APA style for your glossary.

A glossary is a collection of words pertaining to a specific topic. In your thesis or dissertation, it’s a list of all terms you used that may not immediately be obvious to your reader. In contrast, an index is a list of the contents of your work organised by page number.

Glossaries are not mandatory, but if you use a lot of technical or field-specific terms, it may improve readability to add one to your thesis or dissertation. Your educational institution may also require them, so be sure to check their specific guidelines.

A glossary is a collection of words pertaining to a specific topic. In your thesis or dissertation, it’s a list of all terms you used that may not immediately be obvious to your reader. In contrast, dictionaries are more general collections of words.

The title page of your thesis or dissertation should include your name, department, institution, degree program, and submission date.

The title page of your thesis or dissertation goes first, before all other content or lists that you may choose to include.

Usually, no title page is needed in an MLA paper . A header is generally included at the top of the first page instead. The exceptions are when:

• Your instructor requires one, or
• Your paper is a group project

In those cases, you should use a title page instead of a header, listing the same information but on a separate page.

When you mention different chapters within your text, it’s considered best to use Roman numerals for most citation styles. However, the most important thing here is to remain consistent whenever using numbers in your dissertation .

A thesis or dissertation outline is one of the most critical first steps in your writing process. It helps you to lay out and organise your ideas and can provide you with a roadmap for deciding what kind of research you’d like to undertake.

Generally, an outline contains information on the different sections included in your thesis or dissertation, such as:

• Your anticipated title
• Your abstract
• Your chapters (sometimes subdivided into further topics like literature review, research methods, avenues for future research, etc.)

While a theoretical framework describes the theoretical underpinnings of your work based on existing research, a conceptual framework allows you to draw your own conclusions, mapping out the variables you may use in your study and the interplay between them.

A literature review and a theoretical framework are not the same thing and cannot be used interchangeably. While a theoretical framework describes the theoretical underpinnings of your work, a literature review critically evaluates existing research relating to your topic. You’ll likely need both in your dissertation .

A theoretical framework can sometimes be integrated into a  literature review chapter , but it can also be included as its own chapter or section in your dissertation . As a rule of thumb, if your research involves dealing with a lot of complex theories, it’s a good idea to include a separate theoretical framework chapter.

An abstract is a concise summary of an academic text (such as a journal article or dissertation ). It serves two main purposes:

• To help potential readers determine the relevance of your paper for their own research.
• To communicate your key findings to those who don’t have time to read the whole paper.

Abstracts are often indexed along with keywords on academic databases, so they make your work more easily findable. Since the abstract is the first thing any reader sees, it’s important that it clearly and accurately summarises the contents of your paper.

The abstract is the very last thing you write. You should only write it after your research is complete, so that you can accurately summarize the entirety of your thesis or paper.

Avoid citing sources in your abstract . There are two reasons for this:

• The abstract should focus on your original research, not on the work of others.
• The abstract should be self-contained and fully understandable without reference to other sources.

There are some circumstances where you might need to mention other sources in an abstract: for example, if your research responds directly to another study or focuses on the work of a single theorist. In general, though, don’t include citations unless absolutely necessary.

The abstract appears on its own page, after the title page and acknowledgements but before the table of contents .

Results are usually written in the past tense , because they are describing the outcome of completed actions.

The results chapter or section simply and objectively reports what you found, without speculating on why you found these results. The discussion interprets the meaning of the results, puts them in context, and explains why they matter.

In qualitative research , results and discussion are sometimes combined. But in quantitative research , it’s considered important to separate the objective results from your interpretation of them.

Formulating a main research question can be a difficult task. Overall, your question should contribute to solving the problem that you have defined in your problem statement .

However, it should also fulfill criteria in three main areas:

• Researchability
• Feasibility and specificity
• Relevance and originality

The best way to remember the difference between a research plan and a research proposal is that they have fundamentally different audiences. A research plan helps you, the researcher, organize your thoughts. On the other hand, a dissertation proposal or research proposal aims to convince others (e.g., a supervisor, a funding body, or a dissertation committee) that your research topic is relevant and worthy of being conducted.

A noun is a word that represents a person, thing, concept, or place (e.g., ‘John’, ‘house’, ‘affinity’, ‘river’). Most sentences contain at least one noun or pronoun .

Nouns are often, but not always, preceded by an article (‘the’, ‘a’, or ‘an’) and/or another determiner such as an adjective.

There are many ways to categorize nouns into various types, and the same noun can fall into multiple categories or even change types depending on context.

Some of the main types of nouns are:

• Common nouns and proper nouns
• Countable and uncountable nouns
• Concrete and abstract nouns
• Collective nouns
• Possessive nouns
• Attributive nouns
• Appositive nouns
• Generic nouns

Pronouns are words like ‘I’, ‘she’, and ‘they’ that are used in a similar way to nouns . They stand in for a noun that has already been mentioned or refer to yourself and other people.

Pronouns can function just like nouns as the head of a noun phrase and as the subject or object of a verb. However, pronouns change their forms (e.g., from ‘I’ to ‘me’) depending on the grammatical context they’re used in, whereas nouns usually don’t.

Common nouns are words for types of things, people, and places, such as ‘dog’, ‘professor’, and ‘city’. They are not capitalised and are typically used in combination with articles and other determiners.

Proper nouns are words for specific things, people, and places, such as ‘Max’, ‘Dr Prakash’, and ‘London’. They are always capitalised and usually aren’t combined with articles and other determiners.

A proper adjective is an adjective that was derived from a proper noun and is therefore capitalised .

Proper adjectives include words for nationalities, languages, and ethnicities (e.g., ‘Japanese’, ‘Inuit’, ‘French’) and words derived from people’s names (e.g., ‘Bayesian’, ‘Orwellian’).

The names of seasons (e.g., ‘spring’) are treated as common nouns in English and therefore not capitalised . People often assume they are proper nouns, but this is an error.

The names of days and months, however, are capitalised since they’re treated as proper nouns in English (e.g., ‘Wednesday’, ‘January’).

No, as a general rule, academic concepts, disciplines, theories, models, etc. are treated as common nouns , not proper nouns , and therefore not capitalised . For example, ‘five-factor model of personality’ or ‘analytic philosophy’.

However, proper nouns that appear within the name of an academic concept (such as the name of the inventor) are capitalised as usual. For example, ‘Darwin’s theory of evolution’ or ‘ Student’s t table ‘.

Collective nouns are most commonly treated as singular (e.g., ‘the herd is grazing’), but usage differs between US and UK English :

• In US English, it’s standard to treat all collective nouns as singular, even when they are plural in appearance (e.g., ‘The Rolling Stones is …’). Using the plural form is usually seen as incorrect.
• In UK English, collective nouns can be treated as singular or plural depending on context. It’s quite common to use the plural form, especially when the noun looks plural (e.g., ‘The Rolling Stones are …’).

The plural of “crisis” is “crises”. It’s a loanword from Latin and retains its original Latin plural noun form (similar to “analyses” and “bases”). It’s wrong to write “crisises”.

For example, you might write “Several crises destabilized the regime.”

Normally, the plural of “fish” is the same as the singular: “fish”. It’s one of a group of irregular plural nouns in English that are identical to the corresponding singular nouns (e.g., “moose”, “sheep”). For example, you might write “The fish scatter as the shark approaches.”

If you’re referring to several species of fish, though, the regular plural “fishes” is often used instead. For example, “The aquarium contains many different fishes , including trout and carp.”

The correct plural of “octopus” is “octopuses”.

People often write “octopi” instead because they assume that the plural noun is formed in the same way as Latin loanwords such as “fungus/fungi”. But “octopus” actually comes from Greek, where its original plural is “octopodes”. In English, it instead has the regular plural form “octopuses”.

For example, you might write “There are four octopuses in the aquarium.”

The plural of “moose” is the same as the singular: “moose”. It’s one of a group of plural nouns in English that are identical to the corresponding singular nouns. So it’s wrong to write “mooses”.

For example, you might write “There are several moose in the forest.”

Bias in research affects the validity and reliability of your findings, leading to false conclusions and a misinterpretation of the truth. This can have serious implications in areas like medical research where, for example, a new form of treatment may be evaluated.

Observer bias occurs when the researcher’s assumptions, views, or preconceptions influence what they see and record in a study, while actor–observer bias refers to situations where respondents attribute internal factors (e.g., bad character) to justify other’s behaviour and external factors (difficult circumstances) to justify the same behaviour in themselves.

Response bias is a general term used to describe a number of different conditions or factors that cue respondents to provide inaccurate or false answers during surveys or interviews . These factors range from the interviewer’s perceived social position or appearance to the the phrasing of questions in surveys.

Nonresponse bias occurs when the people who complete a survey are different from those who did not, in ways that are relevant to the research topic. Nonresponse can happen either because people are not willing or not able to participate.

In research, demand characteristics are cues that might indicate the aim of a study to participants. These cues can lead to participants changing their behaviors or responses based on what they think the research is about.

Demand characteristics are common problems in psychology experiments and other social science studies because they can bias your research findings.

Demand characteristics are a type of extraneous variable that can affect the outcomes of the study. They can invalidate studies by providing an alternative explanation for the results.

These cues may nudge participants to consciously or unconsciously change their responses, and they pose a threat to both internal and external validity . You can’t be sure that your independent variable manipulation worked, or that your findings can be applied to other people or settings.

You can control demand characteristics by taking a few precautions in your research design and materials.

Use these measures:

• Deception: Hide the purpose of the study from participants
• Between-groups design : Give each participant only one independent variable treatment
• Double-blind design : Conceal the assignment of groups from participants and yourself
• Implicit measures: Use indirect or hidden measurements for your variables

Some attrition is normal and to be expected in research. However, the type of attrition is important because systematic research bias can distort your findings. Attrition bias can lead to inaccurate results because it affects internal and/or external validity .

To avoid attrition bias , applying some of these measures can help you reduce participant dropout (attrition) by making it easy and appealing for participants to stay.

• Provide compensation (e.g., cash or gift cards) for attending every session
• Minimise the number of follow-ups as much as possible
• Make all follow-ups brief, flexible, and convenient for participants
• Send participants routine reminders to schedule follow-ups
• Recruit more participants than you need for your sample (oversample)
• Maintain detailed contact information so you can get in touch with participants even if they move

If you have a small amount of attrition bias , you can use a few statistical methods to try to make up for this research bias .

Multiple imputation involves using simulations to replace the missing data with likely values. Alternatively, you can use sample weighting to make up for the uneven balance of participants in your sample.

Placebos are used in medical research for new medication or therapies, called clinical trials. In these trials some people are given a placebo, while others are given the new medication being tested.

The purpose is to determine how effective the new medication is: if it benefits people beyond a predefined threshold as compared to the placebo, it’s considered effective.

Although there is no definite answer to what causes the placebo effect , researchers propose a number of explanations such as the power of suggestion, doctor-patient interaction, classical conditioning, etc.

Belief bias and confirmation bias are both types of cognitive bias that impact our judgment and decision-making.

Confirmation bias relates to how we perceive and judge evidence. We tend to seek out and prefer information that supports our preexisting beliefs, ignoring any information that contradicts those beliefs.

Belief bias describes the tendency to judge an argument based on how plausible the conclusion seems to us, rather than how much evidence is provided to support it during the course of the argument.

Positivity bias is phenomenon that occurs when a person judges individual members of a group positively, even when they have negative impressions or judgments of the group as a whole. Positivity bias is closely related to optimism bias , or the e xpectation that things will work out well, even if rationality suggests that problems are inevitable in life.

Perception bias is a problem because it prevents us from seeing situations or people objectively. Rather, our expectations, beliefs, or emotions interfere with how we interpret reality. This, in turn, can cause us to misjudge ourselves or others. For example, our prejudices can interfere with whether we perceive people’s faces as friendly or unfriendly.

There are many ways to categorize adjectives into various types. An adjective can fall into one or more of these categories depending on how it is used.

Some of the main types of adjectives are:

• Attributive adjectives
• Predicative adjectives
• Comparative adjectives
• Superlative adjectives
• Coordinate adjectives
• Appositive adjectives
• Compound adjectives
• Participial adjectives
• Proper adjectives
• Denominal adjectives
• Nominal adjectives

Cardinal numbers (e.g., one, two, three) can be placed before a noun to indicate quantity (e.g., one apple). While these are sometimes referred to as ‘numeral adjectives ‘, they are more accurately categorised as determiners or quantifiers.

Proper adjectives are adjectives formed from a proper noun (i.e., the name of a specific person, place, or thing) that are used to indicate origin. Like proper nouns, proper adjectives are always capitalised (e.g., Newtonian, Marxian, African).

The cost of proofreading depends on the type and length of text, the turnaround time, and the level of services required. Most proofreading companies charge per word or page, while freelancers sometimes charge an hourly rate.

For proofreading alone, which involves only basic corrections of typos and formatting mistakes, you might pay as little as £0.01 per word, but in many cases, your text will also require some level of editing , which costs slightly more.

It’s often possible to purchase combined proofreading and editing services and calculate the price in advance based on your requirements.

Then and than are two commonly confused words . In the context of ‘better than’, you use ‘than’ with an ‘a’.

• Julie is better than Jesse.
• I’d rather spend my time with you than with him.
• I understand Eoghan’s point of view better than Claudia’s.

Use to and used to are commonly confused words . In the case of ‘used to do’, the latter (with ‘d’) is correct, since you’re describing an action or state in the past.

• I used to do laundry once a week.
• They used to do each other’s hair.
• We used to do the dishes every day .

There are numerous synonyms and near synonyms for the various meanings of “ favour ”:

There are numerous synonyms and near synonyms for the two meanings of “ favoured ”:

No one (two words) is an indefinite pronoun meaning ‘nobody’. People sometimes mistakenly write ‘noone’, but this is incorrect and should be avoided. ‘No-one’, with a hyphen, is also acceptable in UK English .

Nobody and no one are both indefinite pronouns meaning ‘no person’. They can be used interchangeably (e.g., ‘nobody is home’ means the same as ‘no one is home’).

Some synonyms and near synonyms of  every time include:

• Without exception

‘Everytime’ is sometimes used to mean ‘each time’ or ‘whenever’. However, this is incorrect and should be avoided. The correct phrase is every time   (two words).

Yes, the conjunction because is a compound word , but one with a long history. It originates in Middle English from the preposition “bi” (“by”) and the noun “cause”. Over time, the open compound “bi cause” became the closed compound “because”, which we use today.

Though it’s spelled this way now, the verb “be” is not one of the words that makes up “because”.

Yes, today is a compound word , but a very old one. It wasn’t originally formed from the preposition “to” and the noun “day”; rather, it originates from their Old English equivalents, “tō” and “dæġe”.

In the past, it was sometimes written as a hyphenated compound: “to-day”. But the hyphen is no longer included; it’s always “today” now (“to day” is also wrong).

IEEE citation format is defined by the Institute of Electrical and Electronics Engineers and used in their publications.

It’s also a widely used citation style for students in technical fields like electrical and electronic engineering, computer science, telecommunications, and computer engineering.

An IEEE in-text citation consists of a number in brackets at the relevant point in the text, which points the reader to the right entry in the numbered reference list at the end of the paper. For example, ‘Smith [1] states that …’

A location marker such as a page number is also included within the brackets when needed: ‘Smith [1, p. 13] argues …’

The IEEE reference page consists of a list of references numbered in the order they were cited in the text. The title ‘References’ appears in bold at the top, either left-aligned or centered.

The numbers appear in square brackets on the left-hand side of the page. The reference entries are indented consistently to separate them from the numbers. Entries are single-spaced, with a normal paragraph break between them.

If you cite the same source more than once in your writing, use the same number for all of the IEEE in-text citations for that source, and only include it on the IEEE reference page once. The source is numbered based on the first time you cite it.

For example, the fourth source you cite in your paper is numbered [4]. If you cite it again later, you still cite it as [4]. You can cite different parts of the source each time by adding page numbers [4, p. 15].

A verb is a word that indicates a physical action (e.g., ‘drive’), a mental action (e.g., ‘think’) or a state of being (e.g., ‘exist’). Every sentence contains a verb.

Verbs are almost always used along with a noun or pronoun to describe what the noun or pronoun is doing.

There are many ways to categorize verbs into various types. A verb can fall into one or more of these categories depending on how it is used.

Some of the main types of verbs are:

• Regular verbs
• Irregular verbs
• Transitive verbs
• Intransitive verbs
• Dynamic verbs
• Stative verbs
• Linking verbs
• Auxiliary verbs
• Modal verbs
• Phrasal verbs

Regular verbs are verbs whose simple past and past participle are formed by adding the suffix ‘-ed’ (e.g., ‘walked’).

Irregular verbs are verbs that form their simple past and past participles in some way other than by adding the suffix ‘-ed’ (e.g., ‘sat’).

The indefinite articles a and an are used to refer to a general or unspecified version of a noun (e.g., a house). Which indefinite article you use depends on the pronunciation of the word that follows it.

• A is used for words that begin with a consonant sound (e.g., a bear).
• An is used for words that begin with a vowel sound (e.g., an eagle).

Indefinite articles can only be used with singular countable nouns . Like definite articles, they are a type of determiner .

Editing and proofreading are different steps in the process of revising a text.

Editing comes first, and can involve major changes to content, structure and language. The first stages of editing are often done by authors themselves, while a professional editor makes the final improvements to grammar and style (for example, by improving sentence structure and word choice ).

Proofreading is the final stage of checking a text before it is published or shared. It focuses on correcting minor errors and inconsistencies (for example, in punctuation and capitalization ). Proofreaders often also check for formatting issues, especially in print publishing.

Whether you’re publishing a blog, submitting a research paper , or even just writing an important email, there are a few techniques you can use to make sure it’s error-free:

• Take a break : Set your work aside for at least a few hours so that you can look at it with fresh eyes.
• Proofread a printout : Staring at a screen for too long can cause fatigue – sit down with a pen and paper to check the final version.
• Use digital shortcuts : Take note of any recurring mistakes (for example, misspelling a particular word, switching between US and UK English , or inconsistently capitalizing a term), and use Find and Replace to fix it throughout the document.

If you want to be confident that an important text is error-free, it might be worth choosing a professional proofreading service instead.

There are many different routes to becoming a professional proofreader or editor. The necessary qualifications depend on the field – to be an academic or scientific proofreader, for example, you will need at least a university degree in a relevant subject.

For most proofreading jobs, experience and demonstrated skills are more important than specific qualifications. Often your skills will be tested as part of the application process.

To learn practical proofreading skills, you can choose to take a course with a professional organisation such as the Society for Editors and Proofreaders . Alternatively, you can apply to companies that offer specialised on-the-job training programmes, such as the Scribbr Academy .

Though they’re pronounced the same, there’s a big difference in meaning between its and it’s .

• ‘The cat ate its food’.
• ‘It’s almost Christmas’.

Its and it’s are often confused, but its (without apostrophe) is the possessive form of ‘it’ (e.g., its tail, its argument, its wing). You use ‘its’ instead of ‘his’ and ‘her’ for neuter, inanimate nouns.

Then and than are two commonly confused words with different meanings and grammatical roles.

• Then (pronounced with a short ‘e’ sound) refers to time. It’s often an adverb , but it can also be used as a noun meaning ‘that time’ and as an adjective referring to a previous status.
• Than (pronounced with a short ‘a’ sound) is used for comparisons. Grammatically, it usually functions as a conjunction , but sometimes it’s a preposition .

Use to and used to are commonly confused words . In the case of ‘used to be’, the latter (with ‘d’) is correct, since you’re describing an action or state in the past.

• I used to be the new coworker.
• There used to be 4 cookies left.
• We used to walk to school every day .

A grammar checker is a tool designed to automatically check your text for spelling errors, grammatical issues, punctuation mistakes , and problems with sentence structure . You can check out our analysis of the best free grammar checkers to learn more.

A paraphrasing tool edits your text more actively, changing things whether they were grammatically incorrect or not. It can paraphrase your sentences to make them more concise and readable or for other purposes. You can check out our analysis of the best free paraphrasing tools to learn more.

Some tools available online combine both functions. Others, such as QuillBot , have separate grammar checker and paraphrasing tools. Be aware of what exactly the tool you’re using does to avoid introducing unwanted changes.

Good grammar is the key to expressing yourself clearly and fluently, especially in professional communication and academic writing . Word processors, browsers, and email programs typically have built-in grammar checkers, but they’re quite limited in the kinds of problems they can fix.

If you want to go beyond detecting basic spelling errors, there are many online grammar checkers with more advanced functionality. They can often detect issues with punctuation , word choice, and sentence structure that more basic tools would miss.

Not all of these tools are reliable, though. You can check out our research into the best free grammar checkers to explore the options.

Our research indicates that the best free grammar checker available online is the QuillBot grammar checker .

We tested 10 of the most popular checkers with the same sample text (containing 20 grammatical errors) and found that QuillBot easily outperformed the competition, scoring 18 out of 20, a drastic improvement over the second-place score of 13 out of 20.

It even appeared to outperform the premium versions of other grammar checkers, despite being entirely free.

A teacher’s aide is a person who assists in teaching classes but is not a qualified teacher. Aide is a noun meaning ‘assistant’, so it will always refer to a person.

‘Teacher’s aid’ is incorrect.

A visual aid is an instructional device (e.g., a photo, a chart) that appeals to vision to help you understand written or spoken information. Aid is often placed after an attributive noun or adjective (like ‘visual’) that describes the type of help provided.

‘Visual aide’ is incorrect.

A job aid is an instructional tool (e.g., a checklist, a cheat sheet) that helps you work efficiently. Aid is a noun meaning ‘assistance’. It’s often placed after an adjective or attributive noun (like ‘job’) that describes the specific type of help provided.

‘Job aide’ is incorrect.

There are numerous synonyms for the various meanings of truly :

Yours truly is a phrase used at the end of a formal letter or email. It can also be used (typically in a humorous way) as a pronoun to refer to oneself (e.g., ‘The dinner was cooked by yours truly ‘). The latter usage should be avoided in formal writing.

It’s formed by combining the second-person possessive pronoun ‘yours’ with the adverb ‘ truly ‘.

A pathetic fallacy can be a short phrase or a whole sentence and is often used in novels and poetry. Pathetic fallacies serve multiple purposes, such as:

• Conveying the emotional state of the characters or the narrator
• Creating an atmosphere or set the mood of a scene
• Foreshadowing events to come
• Giving texture and vividness to a piece of writing
• Communicating emotion to the reader in a subtle way, by describing the external world.
• Bringing inanimate objects to life so that they seem more relatable.

AMA citation format is a citation style designed by the American Medical Association. It’s frequently used in the field of medicine.

You may be told to use AMA style for your student papers. You will also have to follow this style if you’re submitting a paper to a journal published by the AMA.

An AMA in-text citation consists of the number of the relevant reference on your AMA reference page , written in superscript 1 at the point in the text where the source is used.

It may also include the page number or range of the relevant material in the source (e.g., the part you quoted 2(p46) ). Multiple sources can be cited at one point, presented as a range or list (with no spaces 3,5–9 ).

An AMA reference usually includes the author’s last name and initials, the title of the source, information about the publisher or the publication it’s contained in, and the publication date. The specific details included, and the formatting, depend on the source type.

References in AMA style are presented in numerical order (numbered by the order in which they were first cited in the text) on your reference page. A source that’s cited repeatedly in the text still only appears once on the reference page.

An AMA in-text citation just consists of the number of the relevant entry on your AMA reference page , written in superscript at the point in the text where the source is referred to.

You don’t need to mention the author of the source in your sentence, but you can do so if you want. It’s not an official part of the citation, but it can be useful as part of a signal phrase introducing the source.

On your AMA reference page , author names are written with the last name first, followed by the initial(s) of their first name and middle name if mentioned.

There’s a space between the last name and the initials, but no space or punctuation between the initials themselves. The names of multiple authors are separated by commas , and the whole list ends in a period, e.g., ‘Andreessen F, Smith PW, Gonzalez E’.

The names of up to six authors should be listed for each source on your AMA reference page , separated by commas . For a source with seven or more authors, you should list the first three followed by ‘ et al’ : ‘Isidore, Gilbert, Gunvor, et al’.

In the text, mentioning author names is optional (as they aren’t an official part of AMA in-text citations ). If you do mention them, though, you should use the first author’s name followed by ‘et al’ when there are three or more : ‘Isidore et al argue that …’

Note that according to AMA’s rather minimalistic punctuation guidelines, there’s no period after ‘et al’ unless it appears at the end of a sentence. This is different from most other styles, where there is normally a period.

Yes, you should normally include an access date in an AMA website citation (or when citing any source with a URL). This is because webpages can change their content over time, so it’s useful for the reader to know when you accessed the page.

When a publication or update date is provided on the page, you should include it in addition to the access date. The access date appears second in this case, e.g., ‘Published June 19, 2021. Accessed August 29, 2022.’

Don’t include an access date when citing a source with a DOI (such as in an AMA journal article citation ).

Some variables have fixed levels. For example, gender and ethnicity are always nominal level data because they cannot be ranked.

However, for other variables, you can choose the level of measurement . For example, income is a variable that can be recorded on an ordinal or a ratio scale:

• At an ordinal level , you could create 5 income groupings and code the incomes that fall within them from 1–5.
• At a ratio level , you would record exact numbers for income.

If you have a choice, the ratio level is always preferable because you can analyse data in more ways. The higher the level of measurement, the more precise your data is.

The level at which you measure a variable determines how you can analyse your data.

Depending on the level of measurement , you can perform different descriptive statistics to get an overall summary of your data and inferential statistics to see if your results support or refute your hypothesis .

Levels of measurement tell you how precisely variables are recorded. There are 4 levels of measurement, which can be ranked from low to high:

• Nominal : the data can only be categorised.
• Ordinal : the data can be categorised and ranked.
• Interval : the data can be categorised and ranked, and evenly spaced.
• Ratio : the data can be categorised, ranked, evenly spaced and has a natural zero.

Statistical analysis is the main method for analyzing quantitative research data . It uses probabilities and models to test predictions about a population from sample data.

The null hypothesis is often abbreviated as H 0 . When the null hypothesis is written using mathematical symbols, it always includes an equality symbol (usually =, but sometimes ≥ or ≤).

The alternative hypothesis is often abbreviated as H a or H 1 . When the alternative hypothesis is written using mathematical symbols, it always includes an inequality symbol (usually ≠, but sometimes < or >).

As the degrees of freedom increase, Student’s t distribution becomes less leptokurtic , meaning that the probability of extreme values decreases. The distribution becomes more and more similar to a standard normal distribution .

When there are only one or two degrees of freedom , the chi-square distribution is shaped like a backwards ‘J’. When there are three or more degrees of freedom, the distribution is shaped like a right-skewed hump. As the degrees of freedom increase, the hump becomes less right-skewed and the peak of the hump moves to the right. The distribution becomes more and more similar to a normal distribution .

‘Looking forward in hearing from you’ is an incorrect version of the phrase looking forward to hearing from you . The phrasal verb ‘looking forward to’ always needs the preposition ‘to’, not ‘in’.

• I am looking forward in hearing from you.
• I am looking forward to hearing from you.

Some synonyms and near synonyms for the expression looking forward to hearing from you include:

• Eagerly awaiting your response
• Hoping to hear from you soon
• It would be great to hear back from you
• Thanks in advance for your reply

People sometimes mistakenly write ‘looking forward to hear from you’, but this is incorrect. The correct phrase is looking forward to hearing from you .

The phrasal verb ‘look forward to’ is always followed by a direct object, the thing you’re looking forward to. As the direct object has to be a noun phrase , it should be the gerund ‘hearing’, not the verb ‘hear’.

• I’m looking forward to hear from you soon.
• I’m looking forward to hearing from you soon.

Traditionally, the sign-off Yours sincerely is used in an email message or letter when you are writing to someone you have interacted with before, not a complete stranger.

Yours faithfully is used instead when you are writing to someone you have had no previous correspondence with, especially if you greeted them as ‘ Dear Sir or Madam ’.

Just checking in   is a standard phrase used to start an email (or other message) that’s intended to ask someone for a response or follow-up action in a friendly, informal way. However, it’s a cliché opening that can come across as passive-aggressive, so we recommend avoiding it in favor of a more direct opening like “We previously discussed …”

In a more personal context, you might encounter “just checking in” as part of a longer phrase such as “I’m just checking in to see how you’re doing”. In this case, it’s not asking the other person to do anything but rather asking about their well-being (emotional or physical) in a friendly way.

“Earliest convenience” is part of the phrase at your earliest convenience , meaning “as soon as you can”. 

It’s typically used to end an email in a formal context by asking the recipient to do something when it’s convenient for them to do so.

ASAP is an abbreviation of the phrase “as soon as possible”. 

It’s typically used to indicate a sense of urgency in highly informal contexts (e.g., “Let me know ASAP if you need me to drive you to the airport”).

“ASAP” should be avoided in more formal correspondence. Instead, use an alternative like at your earliest convenience .

Some synonyms and near synonyms of the verb   compose   (meaning “to make up”) are:

People increasingly use “comprise” as a synonym of “compose.” However, this is normally still seen as a mistake, and we recommend avoiding it in your academic writing . “Comprise” traditionally means “to be made up of,” not “to make up.”

Some synonyms and near synonyms of the verb comprise are:

• Be composed of
• Be made up of

People increasingly use “comprise” interchangeably with “compose,” meaning that they consider words like “compose,” “constitute,” and “form” to be synonymous with “comprise.” However, this is still normally regarded as an error, and we advise against using these words interchangeably in academic writing .

A fallacy is a mistaken belief, particularly one based on unsound arguments or one that lacks the evidence to support it. Common types of fallacy that may compromise the quality of your research are:

• Correlation/causation fallacy: Claiming that two events that occur together have a cause-and-effect relationship even though this can’t be proven
• Ecological fallacy : Making inferences about the nature of individuals based on aggregate data for the group
• The sunk cost fallacy : Following through on a project or decision because we have already invested time, effort, or money into it, even if the current costs outweigh the benefits
• The base-rate fallacy : Ignoring base-rate or statistically significant information, such as sample size or the relative frequency of an event, in favor of  less relevant information e.g., pertaining to a single case, or a small number of cases
• The planning fallacy : Underestimating the time needed to complete a future task, even when we know that similar tasks in the past have taken longer than planned

The planning fallacy refers to people’s tendency to underestimate the resources needed to complete a future task, despite knowing that previous tasks have also taken longer than planned.

For example, people generally tend to underestimate the cost and time needed for construction projects. The planning fallacy occurs due to people’s tendency to overestimate the chances that positive events, such as a shortened timeline, will happen to them. This phenomenon is called optimism bias or positivity bias.

Although both red herring fallacy and straw man fallacy are logical fallacies or reasoning errors, they denote different attempts to “win” an argument. More specifically:

• A red herring fallacy refers to an attempt to change the subject and divert attention from the original issue. In other words, a seemingly solid but ultimately irrelevant argument is introduced into the discussion, either on purpose or by mistake.
• A straw man argument involves the deliberate distortion of another person’s argument. By oversimplifying or exaggerating it, the other party creates an easy-to-refute argument and then attacks it.

The red herring fallacy is a problem because it is flawed reasoning. It is a distraction device that causes people to become sidetracked from the main issue and draw wrong conclusions.

Although a red herring may have some kernel of truth, it is used as a distraction to keep our eyes on a different matter. As a result, it can cause us to accept and spread misleading information.

The sunk cost fallacy and escalation of commitment (or commitment bias ) are two closely related terms. However, there is a slight difference between them:

• Escalation of commitment (aka commitment bias ) is the tendency to be consistent with what we have already done or said we will do in the past, especially if we did so in public. In other words, it is an attempt to save face and appear consistent.
• Sunk cost fallacy is the tendency to stick with a decision or a plan even when it’s failing. Because we have already invested valuable time, money, or energy, quitting feels like these resources were wasted.

In other words, escalating commitment is a manifestation of the sunk cost fallacy: an irrational escalation of commitment frequently occurs when people refuse to accept that the resources they’ve already invested cannot be recovered. Instead, they insist on more spending to justify the initial investment (and the incurred losses).

When you are faced with a straw man argument , the best way to respond is to draw attention to the fallacy and ask your discussion partner to show how your original statement and their distorted version are the same. Since these are different, your partner will either have to admit that their argument is invalid or try to justify it by using more flawed reasoning, which you can then attack.

The straw man argument is a problem because it occurs when we fail to take an opposing point of view seriously. Instead, we intentionally misrepresent our opponent’s ideas and avoid genuinely engaging with them. Due to this, resorting to straw man fallacy lowers the standard of constructive debate.

A straw man argument is a distorted (and weaker) version of another person’s argument that can easily be refuted (e.g., when a teacher proposes that the class spend more time on math exercises, a parent complains that the teacher doesn’t care about reading and writing).

This is a straw man argument because it misrepresents the teacher’s position, which didn’t mention anything about cutting down on reading and writing. The straw man argument is also known as the straw man fallacy .

A slippery slope argument is not always a fallacy.

• When someone claims adopting a certain policy or taking a certain action will automatically lead to a series of other policies or actions also being taken, this is a slippery slope argument.
• If they don’t show a causal connection between the advocated policy and the consequent policies, then they commit a slippery slope fallacy .

There are a number of ways you can deal with slippery slope arguments especially when you suspect these are fallacious:

• Slippery slope arguments take advantage of the gray area between an initial action or decision and the possible next steps that might lead to the undesirable outcome. You can point out these missing steps and ask your partner to indicate what evidence exists to support the claimed relationship between two or more events.
• Ask yourself if each link in the chain of events or action is valid. Every proposition has to be true for the overall argument to work, so even if one link is irrational or not supported by evidence, then the argument collapses.
• Sometimes people commit a slippery slope fallacy unintentionally. In these instances, use an example that demonstrates the problem with slippery slope arguments in general (e.g., by using statements to reach a conclusion that is not necessarily relevant to the initial statement). By attacking the concept of slippery slope arguments you can show that they are often fallacious.

People sometimes confuse cognitive bias and logical fallacies because they both relate to flawed thinking. However, they are not the same:

• Cognitive bias is the tendency to make decisions or take action in an illogical way because of our values, memory, socialization, and other personal attributes. In other words, it refers to a fixed pattern of thinking rooted in the way our brain works.
• Logical fallacies relate to how we make claims and construct our arguments in the moment. They are statements that sound convincing at first but can be disproven through logical reasoning.

In other words, cognitive bias refers to an ongoing predisposition, while logical fallacy refers to mistakes of reasoning that occur in the moment.

An appeal to ignorance (ignorance here meaning lack of evidence) is a type of informal logical fallacy .

It asserts that something must be true because it hasn’t been proven false—or that something must be false because it has not yet been proven true.

For example, “unicorns exist because there is no evidence that they don’t.” The appeal to ignorance is also called the burden of proof fallacy .

An ad hominem (Latin for “to the person”) is a type of informal logical fallacy . Instead of arguing against a person’s position, an ad hominem argument attacks the person’s character or actions in an effort to discredit them.

This rhetorical strategy is fallacious because a person’s character, motive, education, or other personal trait is logically irrelevant to whether their argument is true or false.

Name-calling is common in ad hominem fallacy (e.g., “environmental activists are ineffective because they’re all lazy tree-huggers”).

Ad hominem is a persuasive technique where someone tries to undermine the opponent’s argument by personally attacking them.

In this way, one can redirect the discussion away from the main topic and to the opponent’s personality without engaging with their viewpoint. When the opponent’s personality is irrelevant to the discussion, we call it an ad hominem fallacy .

Ad hominem tu quoque (‘you too”) is an attempt to rebut a claim by attacking its proponent on the grounds that they uphold a double standard or that they don’t practice what they preach. For example, someone is telling you that you should drive slowly otherwise you’ll get a speeding ticket one of these days, and you reply “but you used to get them all the time!”

Argumentum ad hominem means “argument to the person” in Latin and it is commonly referred to as ad hominem argument or personal attack. Ad hominem arguments are used in debates to refute an argument by attacking the character of the person making it, instead of the logic or premise of the argument itself.

The opposite of the hasty generalization fallacy is called slothful induction fallacy or appeal to coincidence .

It is the tendency to deny a conclusion even though there is sufficient evidence that supports it. Slothful induction occurs due to our natural tendency to dismiss events or facts that do not align with our personal biases and expectations. For example, a researcher may try to explain away unexpected results by claiming it is just a coincidence.

To avoid a hasty generalization fallacy we need to ensure that the conclusions drawn are well-supported by the appropriate evidence. More specifically:

• In statistics , if we want to draw inferences about an entire population, we need to make sure that the sample is random and representative of the population . We can achieve that by using a probability sampling method , like simple random sampling or stratified sampling .
• In academic writing , use precise language and measured phases. Try to avoid making absolute claims, cite specific instances and examples without applying the findings to a larger group.
• As readers, we need to ask ourselves “does the writer demonstrate sufficient knowledge of the situation or phenomenon that would allow them to make a generalization?”

The hasty generalization fallacy and the anecdotal evidence fallacy are similar in that they both result in conclusions drawn from insufficient evidence. However, there is a difference between the two:

• The hasty generalization fallacy involves genuinely considering an example or case (i.e., the evidence comes first and then an incorrect conclusion is drawn from this).
• The anecdotal evidence fallacy (also known as “cherry-picking” ) is knowing in advance what conclusion we want to support, and then selecting the story (or a few stories) that support it. By overemphasizing anecdotal evidence that fits well with the point we are trying to make, we overlook evidence that would undermine our argument.

Although many sources use circular reasoning fallacy and begging the question interchangeably, others point out that there is a subtle difference between the two:

• Begging the question fallacy occurs when you assume that an argument is true in order to justify a conclusion. If something begs the question, what you are actually asking is, “Is the premise of that argument actually true?” For example, the statement “Snakes make great pets. That’s why we should get a snake” begs the question “are snakes really great pets?”
• Circular reasoning fallacy on the other hand, occurs when the evidence used to support a claim is just a repetition of the claim itself.  For example, “People have free will because they can choose what to do.”

In other words, we could say begging the question is a form of circular reasoning.

Circular reasoning fallacy uses circular reasoning to support an argument. More specifically, the evidence used to support a claim is just a repetition of the claim itself. For example: “The President of the United States is a good leader (claim), because they are the leader of this country (supporting evidence)”.

An example of a non sequitur is the following statement:

“Giving up nuclear weapons weakened the United States’ military. Giving up nuclear weapons also weakened China. For this reason, it is wrong to try to outlaw firearms in the United States today.”

Clearly there is a step missing in this line of reasoning and the conclusion does not follow from the premise, resulting in a non sequitur fallacy .

The difference between the post hoc fallacy and the non sequitur fallacy is that post hoc fallacy infers a causal connection between two events where none exists, whereas the non sequitur fallacy infers a conclusion that lacks a logical connection to the premise.

In other words, a post hoc fallacy occurs when there is a lack of a cause-and-effect relationship, while a non sequitur fallacy occurs when there is a lack of logical connection.

An example of post hoc fallacy is the following line of reasoning:

“Yesterday I had ice cream, and today I have a terrible stomachache. I’m sure the ice cream caused this.”

Although it is possible that the ice cream had something to do with the stomachache, there is no proof to justify the conclusion other than the order of events. Therefore, this line of reasoning is fallacious.

Post hoc fallacy and hasty generalisation fallacy are similar in that they both involve jumping to conclusions. However, there is a difference between the two:

• Post hoc fallacy is assuming a cause and effect relationship between two events, simply because one happened after the other.
• Hasty generalisation fallacy is drawing a general conclusion from a small sample or little evidence.

In other words, post hoc fallacy involves a leap to a causal claim; hasty generalisation fallacy involves a leap to a general proposition.

The fallacy of composition is similar to and can be confused with the hasty generalization fallacy . However, there is a difference between the two:

• The fallacy of composition involves drawing an inference about the characteristics of a whole or group based on the characteristics of its individual members.
• The hasty generalization fallacy involves drawing an inference about a population or class of things on the basis of few atypical instances or a small sample of that population or thing.

In other words, the fallacy of composition is using an unwarranted assumption that we can infer something about a whole based on the characteristics of its parts, while the hasty generalization fallacy is using insufficient evidence to draw a conclusion.

The opposite of the fallacy of composition is the fallacy of division . In the fallacy of division, the assumption is that a characteristic which applies to a whole or a group must necessarily apply to the parts or individual members. For example, “Australians travel a lot. Gary is Australian, so he must travel a lot.”

Base rate fallacy can be avoided by following these steps:

• Avoid making an important decision in haste. When we are under pressure, we are more likely to resort to cognitive shortcuts like the availability heuristic and the representativeness heuristic . Due to this, we are more likely to factor in only current and vivid information, and ignore the actual probability of something happening (i.e., base rate).
• Take a long-term view on the decision or question at hand. Look for relevant statistical data, which can reveal long-term trends and give you the full picture.
• Talk to experts like professionals. They are more aware of probabilities related to specific decisions.

Suppose there is a population consisting of 90% psychologists and 10% engineers. Given that you know someone enjoyed physics at school, you may conclude that they are an engineer rather than a psychologist, even though you know that this person comes from a population consisting of far more psychologists than engineers.

When we ignore the rate of occurrence of some trait in a population (the base-rate information) we commit base rate fallacy .

Cost-benefit fallacy is a common error that occurs when allocating sources in project management. It is the fallacy of assuming that cost-benefit estimates are more or less accurate, when in fact they are highly inaccurate and biased. This means that cost-benefit analyses can be useful, but only after the cost-benefit fallacy has been acknowledged and corrected for. Cost-benefit fallacy is a type of base rate fallacy .

In advertising, the fallacy of equivocation is often used to create a pun. For example, a billboard company might advertise their billboards using a line like: “Looking for a sign? This is it!” The word sign has a literal meaning as billboard and a figurative one as a sign from God, the universe, etc.

Equivocation is a fallacy because it is a form of argumentation that is both misleading and logically unsound. When the meaning of a word or phrase shifts in the course of an argument, it causes confusion and also implies that the conclusion (which may be true) does not follow from the premise.

The fallacy of equivocation is an informal logical fallacy, meaning that the error lies in the content of the argument instead of the structure.

Fallacies of relevance are a group of fallacies that occur in arguments when the premises are logically irrelevant to the conclusion. Although at first there seems to be a connection between the premise and the conclusion, in reality fallacies of relevance use unrelated forms of appeal.

For example, the genetic fallacy makes an appeal to the source or origin of the claim in an attempt to assert or refute something.

The ad hominem fallacy and the genetic fallacy are closely related in that they are both fallacies of relevance. In other words, they both involve arguments that use evidence or examples that are not logically related to the argument at hand. However, there is a difference between the two:

• In the ad hominem fallacy , the goal is to discredit the argument by discrediting the person currently making the argument.
• In the genetic fallacy , the goal is to discredit the argument by discrediting the history or origin (i.e., genesis) of an argument.

False dilemma fallacy is also known as false dichotomy, false binary, and “either-or” fallacy. It is the fallacy of presenting only two choices, outcomes, or sides to an argument as the only possibilities, when more are available.

The false dilemma fallacy works in two ways:

• By presenting only two options as if these were the only ones available
• By presenting two options as mutually exclusive (i.e., only one option can be selected or can be true at a time)

In both cases, by using the false dilemma fallacy, one conceals alternative choices and doesn’t allow others to consider the full range of options. This is usually achieved through an“either-or” construction and polarised, divisive language (“you are either a friend or an enemy”).

The best way to avoid a false dilemma fallacy is to pause and reflect on two points:

• Are the options presented truly the only ones available ? It could be that another option has been deliberately omitted.
• Are the options mentioned mutually exclusive ? Perhaps all of the available options can be selected (or be true) at the same time, which shows that they aren’t mutually exclusive. Proving this is called “escaping between the horns of the dilemma.”

Begging the question fallacy is an argument in which you assume what you are trying to prove. In other words, your position and the justification of that position are the same, only slightly rephrased.

For example: “All freshmen should attend college orientation, because all college students should go to such an orientation.”

The complex question fallacy and begging the question fallacy are similar in that they are both based on assumptions. However, there is a difference between them:

• A complex question fallacy occurs when someone asks a question that presupposes the answer to another question that has not been established or accepted by the other person. For example, asking someone “Have you stopped cheating on tests?”, unless it has previously been established that the person is indeed cheating on tests, is a fallacy.
• Begging the question fallacy occurs when we assume the very thing as a premise that we’re trying to prove in our conclusion. In other words, the conclusion is used to support the premises, and the premises prove the validity of the conclusion. For example: “God exists because the Bible says so, and the Bible is true because it is the word of God.”

In other words, begging the question is about drawing a conclusion based on an assumption, while a complex question involves asking a question that presupposes the answer to a prior question.

“ No true Scotsman ” arguments aren’t always fallacious. When there is a generally accepted definition of who or what constitutes a group, it’s reasonable to use statements in the form of “no true Scotsman”.

For example, the statement that “no true pacifist would volunteer for military service” is not fallacious, since a pacifist is, by definition, someone who opposes war or violence as a means of settling disputes.

No true Scotsman arguments are fallacious because instead of logically refuting the counterexample, they simply assert that it doesn’t count. In other words, the counterexample is rejected for psychological, but not logical, reasons.

The appeal to purity or no true Scotsman fallacy is an attempt to defend a generalisation about a group from a counterexample by shifting the definition of the group in the middle of the argument. In this way, one can exclude the counterexample as not being “true”, “genuine”, or “pure” enough to be considered as part of the group in question.

To identify an appeal to authority fallacy , you can ask yourself the following questions:

• Is the authority cited really a qualified expert in this particular area under discussion? For example, someone who has formal education or years of experience can be an expert.
• Do experts disagree on this particular subject? If that is the case, then for almost any claim supported by one expert there will be a counterclaim that is supported by another expert. If there is no consensus, an appeal to authority is fallacious.
• Is the authority in question biased? If you suspect that an expert’s prejudice and bias could have influenced their views, then the expert is not reliable and an argument citing this expert will be fallacious.To identify an appeal to authority fallacy, you ask yourself whether the authority cited is a qualified expert in the particular area under discussion.

Appeal to authority is a fallacy when those who use it do not provide any justification to support their argument. Instead they cite someone famous who agrees with their viewpoint, but is not qualified to make reliable claims on the subject.

Appeal to authority fallacy is often convincing because of the effect authority figures have on us. When someone cites a famous person, a well-known scientist, a politician, etc. people tend to be distracted and often fail to critically examine whether the authority figure is indeed an expert in the area under discussion.

The ad populum fallacy is common in politics. One example is the following viewpoint: “The majority of our countrymen think we should have military operations overseas; therefore, it’s the right thing to do.”

This line of reasoning is fallacious, because popular acceptance of a belief or position does not amount to a justification of that belief. In other words, following the prevailing opinion without examining the underlying reasons is irrational.

The ad populum fallacy plays on our innate desire to fit in (known as “bandwagon effect”). If many people believe something, our common sense tells us that it must be true and we tend to accept it. However, in logic, the popularity of a proposition cannot serve as evidence of its truthfulness.

Ad populum (or appeal to popularity) fallacy and appeal to authority fallacy are similar in that they both conflate the validity of a belief with its popular acceptance among a specific group. However there is a key difference between the two:

• An ad populum fallacy tries to persuade others by claiming that something is true or right because a lot of people think so.
• An appeal to authority fallacy tries to persuade by claiming a group of experts believe something is true or right, therefore it must be so.

To identify a false cause fallacy , you need to carefully analyse the argument:

• When someone claims that one event directly causes another, ask if there is sufficient evidence to establish a cause-and-effect relationship. 
• Ask if the claim is based merely on the chronological order or co-occurrence of the two events. 
• Consider alternative possible explanations (are there other factors at play that could influence the outcome?).

By carefully analysing the reasoning, considering alternative explanations, and examining the evidence provided, you can identify a false cause fallacy and discern whether a causal claim is valid or flawed.

False cause fallacy examples include: 

• Believing that wearing your lucky jersey will help your team win 
• Thinking that everytime you wash your car, it rains
• Claiming that playing video games causes violent behavior 

In each of these examples, we falsely assume that one event causes another without any proof.

The planning fallacy and procrastination are not the same thing. Although they both relate to time and task management, they describe different challenges:

• The planning fallacy describes our inability to correctly estimate how long a future task will take, mainly due to optimism bias and a strong focus on the best-case scenario.
• Procrastination refers to postponing a task, usually by focusing on less urgent or more enjoyable activities. This is due to psychological reasons, like fear of failure.

In other words, the planning fallacy refers to inaccurate predictions about the time we need to finish a task, while procrastination is a deliberate delay due to psychological factors.

A real-life example of the planning fallacy is the construction of the Sydney Opera House in Australia. When construction began in the late 1950s, it was initially estimated that it would be completed in four years at a cost of around $7 million.

Because the government wanted the construction to start before political opposition would stop it and while public opinion was still favorable, a number of design issues had not been carefully studied in advance. Due to this, several problems appeared immediately after the project commenced.

The construction process eventually stretched over 14 years, with the Opera House being completed in 1973 at a cost of over $100 million, significantly exceeding the initial estimates.

An example of appeal to pity fallacy is the following appeal by a student to their professor:

“Professor, please consider raising my grade. I had a terrible semester: my car broke down, my laptop got stolen, and my cat got sick.”

While these circumstances may be unfortunate, they are not directly related to the student’s academic performance.

While both the appeal to pity fallacy and   red herring fallacy can serve as a distraction from the original discussion topic, they are distinct fallacies. More specifically:

• Appeal to pity fallacy attempts to evoke feelings of sympathy, pity, or guilt in an audience, so that they accept the speaker’s conclusion as truthful.
• Red herring fallacy attempts to introduce an irrelevant piece of information that diverts the audience’s attention to a different topic.

Both fallacies can be used as a tool of deception. However, they operate differently and serve distinct purposes in arguments.

Argumentum ad misericordiam (Latin for “argument from pity or misery”) is another name for appeal to pity fallacy . It occurs when someone evokes sympathy or guilt in an attempt to gain support for their claim, without providing any logical reasons to support the claim itself. Appeal to pity is a deceptive tactic of argumentation, playing on people’s emotions to sway their opinion.

Yes, it’s quite common to start a sentence with a preposition, and there’s no reason not to do so.

For example, the sentence “ To many, she was a hero” is perfectly grammatical. It could also be rephrased as “She was a hero to  many”, but there’s no particular reason to do so. Both versions are fine.

Some people argue that you shouldn’t end a sentence with a preposition , but that “rule” can also be ignored, since it’s not supported by serious language authorities.

Yes, it’s fine to end a sentence with a preposition . The “rule” against doing so is overwhelmingly rejected by modern style guides and language authorities and is based on the rules of Latin grammar, not English.

Trying to avoid ending a sentence with a preposition often results in very unnatural phrasings. For example, turning “He knows what he’s talking about ” into “He knows about what he’s talking” or “He knows that about which he’s talking” is definitely not an improvement.

No, ChatGPT is not a credible source of factual information and can’t be cited for this purpose in academic writing . While it tries to provide accurate answers, it often gets things wrong because its responses are based on patterns, not facts and data.

Specifically, the CRAAP test for evaluating sources includes five criteria: currency , relevance , authority , accuracy , and purpose . ChatGPT fails to meet at least three of them:

• Currency: The dataset that ChatGPT was trained on only extends to 2021, making it slightly outdated.
• Authority: It’s just a language model and is not considered a trustworthy source of factual information.
• Accuracy: It bases its responses on patterns rather than evidence and is unable to cite its sources .

So you shouldn’t cite ChatGPT as a trustworthy source for a factual claim. You might still cite ChatGPT for other reasons – for example, if you’re writing a paper about AI language models, ChatGPT responses are a relevant primary source .

ChatGPT is an AI language model that was trained on a large body of text from a variety of sources (e.g., Wikipedia, books, news articles, scientific journals). The dataset only went up to 2021, meaning that it lacks information on more recent events.

It’s also important to understand that ChatGPT doesn’t access a database of facts to answer your questions. Instead, its responses are based on patterns that it saw in the training data.

So ChatGPT is not always trustworthy . It can usually answer general knowledge questions accurately, but it can easily give misleading answers on more specialist topics.

Another consequence of this way of generating responses is that ChatGPT usually can’t cite its sources accurately. It doesn’t really know what source it’s basing any specific claim on. It’s best to check any information you get from it against a credible source .

No, it is not possible to cite your sources with ChatGPT . You can ask it to create citations, but it isn’t designed for this task and tends to make up sources that don’t exist or present information in the wrong format. ChatGPT also cannot add citations to direct quotes in your text.

Instead, use a tool designed for this purpose, like the Scribbr Citation Generator .

But you can use ChatGPT for assignments in other ways, to provide inspiration, feedback, and general writing advice.

GPT  stands for “generative pre-trained transformer”, which is a type of large language model: a neural network trained on a very large amount of text to produce convincing, human-like language outputs. The Chat part of the name just means “chat”: ChatGPT is a chatbot that you interact with by typing in text.

The technology behind ChatGPT is GPT-3.5 (in the free version) or GPT-4 (in the premium version). These are the names for the specific versions of the GPT model. GPT-4 is currently the most advanced model that OpenAI has created. It’s also the model used in Bing’s chatbot feature.

ChatGPT was created by OpenAI, an AI research company. It started as a nonprofit company in 2015 but became for-profit in 2019. Its CEO is Sam Altman, who also co-founded the company. OpenAI released ChatGPT as a free “research preview” in November 2022. Currently, it’s still available for free, although a more advanced premium version is available if you pay for it.

OpenAI is also known for developing DALL-E, an AI image generator that runs on similar technology to ChatGPT.

ChatGPT is owned by OpenAI, the company that developed and released it. OpenAI is a company dedicated to AI research. It started as a nonprofit company in 2015 but transitioned to for-profit in 2019. Its current CEO is Sam Altman, who also co-founded the company.

In terms of who owns the content generated by ChatGPT, OpenAI states that it will not claim copyright on this content , and the terms of use state that “you can use Content for any purpose, including commercial purposes such as sale or publication”. This means that you effectively own any content you generate with ChatGPT and can use it for your own purposes.

Be cautious about how you use ChatGPT content in an academic context. University policies on AI writing are still developing, so even if you “own” the content, you’re often not allowed to submit it as your own work according to your university or to publish it in a journal.

ChatGPT is a chatbot based on a large language model (LLM). These models are trained on huge datasets consisting of hundreds of billions of words of text, based on which the model learns to effectively predict natural responses to the prompts you enter.

ChatGPT was also refined through a process called reinforcement learning from human feedback (RLHF), which involves “rewarding” the model for providing useful answers and discouraging inappropriate answers – encouraging it to make fewer mistakes.

Essentially, ChatGPT’s answers are based on predicting the most likely responses to your inputs based on its training data, with a reward system on top of this to incentivise it to give you the most helpful answers possible. It’s a bit like an incredibly advanced version of predictive text. This is also one of ChatGPT’s limitations : because its answers are based on probabilities, they’re not always trustworthy .

OpenAI may store ChatGPT conversations for the purposes of future training. Additionally, these conversations may be monitored by human AI trainers.

Users can choose not to have their chat history saved. Unsaved chats are not used to train future models and are permanently deleted from ChatGPT’s system after 30 days.

The official ChatGPT app is currently only available on iOS devices. If you don’t have an iOS device, only use the official OpenAI website to access the tool. This helps to eliminate the potential risk of downloading fraudulent or malicious software.

ChatGPT conversations are generally used to train future models and to resolve issues/bugs. These chats may be monitored by human AI trainers.

However, users can opt out of having their conversations used for training. In these instances, chats are monitored only for potential abuse.

Yes, using ChatGPT as a conversation partner is a great way to practice a language in an interactive way.

Try using a prompt like this one:

“Please be my Spanish conversation partner. Only speak to me in Spanish. Keep your answers short (maximum 50 words). Ask me questions. Let’s start the conversation with the following topic: [conversation topic].”

Yes, there are a variety of ways to use ChatGPT for language learning , including treating it as a conversation partner, asking it for translations, and using it to generate a curriculum or practice exercises.

AI detectors aim to identify the presence of AI-generated text (e.g., from ChatGPT ) in a piece of writing, but they can’t do so with complete accuracy. In our comparison of the best AI detectors , we found that the 10 tools we tested had an average accuracy of 60%. The best free tool had 68% accuracy, the best premium tool 84%.

Because of how AI detectors work , they can never guarantee 100% accuracy, and there is always at least a small risk of false positives (human text being marked as AI-generated). Therefore, these tools should not be relied upon to provide absolute proof that a text is or isn’t AI-generated. Rather, they can provide a good indication in combination with other evidence.

Tools called AI detectors are designed to label text as AI-generated or human. AI detectors work by looking for specific characteristics in the text, such as a low level of randomness in word choice and sentence length. These characteristics are typical of AI writing, allowing the detector to make a good guess at when text is AI-generated.

But these tools can’t guarantee 100% accuracy. Check out our comparison of the best AI detectors to learn more.

You can also manually watch for clues that a text is AI-generated – for example, a very different style from the writer’s usual voice or a generic, overly polite tone.

Our research into the best summary generators (aka summarisers or summarising tools) found that the best summariser available in 2023 is the one offered by QuillBot.

While many summarisers just pick out some sentences from the text, QuillBot generates original summaries that are creative, clear, accurate, and concise. It can summarise texts of up to 1,200 words for free, or up to 6,000 with a premium subscription.

Try the QuillBot summarizer for free

Deep learning requires a large dataset (e.g., images or text) to learn from. The more diverse and representative the data, the better the model will learn to recognise objects or make predictions. Only when the training data is sufficiently varied can the model make accurate predictions or recognise objects from new data.

Deep learning models can be biased in their predictions if the training data consist of biased information. For example, if a deep learning model used for screening job applicants has been trained with a dataset consisting primarily of white male applicants, it will consistently favour this specific population over others.

A good ChatGPT prompt (i.e., one that will get you the kinds of responses you want):

• Gives the tool a role to explain what type of answer you expect from it
• Is precisely formulated and gives enough context
• Is free from bias
• Has been tested and improved by experimenting with the tool

ChatGPT prompts are the textual inputs (e.g., questions, instructions) that you enter into ChatGPT to get responses.

ChatGPT predicts an appropriate response to the prompt you entered. In general, a more specific and carefully worded prompt will get you better responses.

Yes, ChatGPT is currently available for free. You have to sign up for a free account to use the tool, and you should be aware that your data may be collected to train future versions of the model.

To sign up and use the tool for free, go to this page and click “Sign up”. You can do so with your email or with a Google account.

A premium version of the tool called ChatGPT Plus is available as a monthly subscription. It currently costs £16 and gets you access to features like GPT-4 (a more advanced version of the language model). But it’s optional: you can use the tool completely free if you’re not interested in the extra features.

You can access ChatGPT by signing up for a free account:

• Follow this link to the ChatGPT website.
• Click on “Sign up” and fill in the necessary details (or use your Google account). It’s free to sign up and use the tool.
• Type a prompt into the chat box to get started!

A ChatGPT app is also available for iOS, and an Android app is planned for the future. The app works similarly to the website, and you log in with the same account for both.

According to OpenAI’s terms of use, users have the right to reproduce text generated by ChatGPT during conversations.

However, publishing ChatGPT outputs may have legal implications , such as copyright infringement.

Users should be aware of such issues and use ChatGPT outputs as a source of inspiration instead.

According to OpenAI’s terms of use, users have the right to use outputs from their own ChatGPT conversations for any purpose (including commercial publication).

However, users should be aware of the potential legal implications of publishing ChatGPT outputs. ChatGPT responses are not always unique: different users may receive the same response.

Furthermore, ChatGPT outputs may contain copyrighted material. Users may be liable if they reproduce such material.

ChatGPT can sometimes reproduce biases from its training data , since it draws on the text it has “seen” to create plausible responses to your prompts.

For example, users have shown that it sometimes makes sexist assumptions such as that a doctor mentioned in a prompt must be a man rather than a woman. Some have also pointed out political bias in terms of which political figures the tool is willing to write positively or negatively about and which requests it refuses.

The tool is unlikely to be consistently biased toward a particular perspective or against a particular group. Rather, its responses are based on its training data and on the way you phrase your ChatGPT prompts . It’s sensitive to phrasing, so asking it the same question in different ways will result in quite different answers.

Information extraction  refers to the process of starting from unstructured sources (e.g., text documents written in ordinary English) and automatically extracting structured information (i.e., data in a clearly defined format that’s easily understood by computers). It’s an important concept in natural language processing (NLP) .

For example, you might think of using news articles full of celebrity gossip to automatically create a database of the relationships between the celebrities mentioned (e.g., married, dating, divorced, feuding). You would end up with data in a structured format, something like MarriageBetween(celebrity 1 ,celebrity 2 ,date) .

The challenge involves developing systems that can “understand” the text well enough to extract this kind of data from it.

Knowledge representation and reasoning (KRR) is the study of how to represent information about the world in a form that can be used by a computer system to solve and reason about complex problems. It is an important field of artificial intelligence (AI) research.

An example of a KRR application is a semantic network, a way of grouping words or concepts by how closely related they are and formally defining the relationships between them so that a machine can “understand” language in something like the way people do.

A related concept is information extraction , concerned with how to get structured information from unstructured sources.

Yes, you can use ChatGPT to summarise text . This can help you understand complex information more easily, summarise the central argument of your own paper, or clarify your research question.

You can also use Scribbr’s free text summariser , which is designed specifically for this purpose.

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Yes, you use ChatGPT to help write your college essay by having it generate feedback on certain aspects of your work (consistency of tone, clarity of structure, etc.).

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Furthermore, Passing off AI-generated text as your own work is considered academically dishonest . AI detectors may be used to detect this offense, and it’s highly unlikely that any university will accept you if you are caught submitting an AI-generated admission essay.

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• Violating the privacy of others by inputting personal information

However, when used correctly, AI writing tools can be helpful resources for improving your academic writing and research skills. Some ways to use ChatGPT ethically include:

• Following your institution’s guidelines
• Critically evaluating outputs
• Being transparent about how you used the tool

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Qualitative researchers TEND to:

Researchers using qualitative methods tend to:

• t hink that social sciences cannot be well-studied with the same methods as natural or physical sciences
• feel that human behavior is context-specific; therefore, behavior must be studied holistically, in situ, rather than being manipulated
• employ an 'insider's' perspective; research tends to be personal and thereby more subjective.
• do interviews, focus groups, field research, case studies, and conversational or content analysis.

Image from https://www.editage.com/insights/qualitative-quantitative-or-mixed-methods-a-quick-guide-to-choose-the-right-design-for-your-research?refer-type=infographics

Qualitative Research (an operational definition)

Qualitative Research: an operational description

Purpose : explain; gain insight and understanding of phenomena through intensive collection and study of narrative data

Approach: inductive; value-laden/subjective; holistic, process-oriented

Hypotheses: tentative, evolving; based on the particular study

Lit. Review: limited; may not be exhaustive

Setting: naturalistic, when and as much as possible

Sampling : for the purpose; not necessarily representative; for in-depth understanding

Measurement: narrative; ongoing

Design and Method: flexible, specified only generally; based on non-intervention, minimal disturbance, such as historical, ethnographic, or case studies

Data Collection: document collection, participant observation, informal interviews, field notes

Data Analysis: raw data is words/ ongoing; involves synthesis

Data Interpretation: tentative, reviewed on ongoing basis, speculative

Quantitative researchers TEND to:

Researchers using quantitative methods tend to:

• think that both natural and social sciences strive to explain phenomena with confirmable theories derived from testable assumptions
• attempt to reduce social reality to variables, in the same way as with physical reality
• try to tightly control the variable(s) in question to see how the others are influenced.
• Do experiments, have control groups, use blind or double-blind studies; use measures or instruments.

Quantitative Research (an operational definition)

Quantitative research: an operational description

Purpose: explain, predict or control phenomena through focused collection and analysis of numberical data

Approach: deductive; tries to be value-free/has objectives/ is outcome-oriented

Hypotheses : Specific, testable, and stated prior to study

Lit. Review: extensive; may significantly influence a particular study

Setting: controlled to the degree possible

Sampling: uses largest manageable random/randomized sample, to allow generalization of results to larger populations

Measurement: standardized, numberical; "at the end"

Design and Method: Strongly structured, specified in detail in advance; involves intervention, manipulation and control groups; descriptive, correlational, experimental

Data Collection: via instruments, surveys, experiments, semi-structured formal interviews, tests or questionnaires

Data Analysis: raw data is numbers; at end of study, usually statistical

Data Interpretation: formulated at end of study; stated as a degree of certainty

This page on qualitative and quantitative research has been adapted and expanded from a handout by Suzy Westenkirchner. Used with permission.

Images from https://www.editage.com/insights/qualitative-quantitative-or-mixed-methods-a-quick-guide-to-choose-the-right-design-for-your-research?refer-type=infographics.

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The Top 3 Types of Dissertation Research Explained

Preparing for your doctoral dissertation takes serious perseverance. You’ve endured years of studies and professional development to get to this point. After sleepless nights and labor-intensive research, you’re ready to present the culmination of all of your hard work. Even with a strong base knowledge, it can be difficult — even daunting — to decide how you will begin writing.

By taking a wide-lens view of the dissertation research process , you can best assess the work you have ahead of you and any gaps in your current research strategy. Subsequently, you’ll begin to develop a timeline so you can work efficiently and cross that finish line with your degree in hand.

What Is a Dissertation?

A dissertation is a published piece of research on a novel topic in your chosen field. Students complete a dissertation as part of a doctoral or PhD program. For most students, a dissertation is the first substantive piece of academic research they will write. 

Because a dissertation becomes a published piece of academic literature that other academics may cite, students must defend it in front of a board of experts consisting of peers in their field, including professors, their advisor, and other industry experts. 

For many students, a dissertation is the first piece of research in a long career full of research. As such, it’s important to choose a topic that’s interesting and engaging.

Types of Dissertation Research

Dissertations can take on many forms, based on research and methods of presentation in front of a committee board of academics and experts in the field. Here, we’ll focus on the three main types of dissertation research to get you one step closer to earning your doctoral degree.

1. Qualitative

The first type of dissertation is known as a qualitative dissertation . A qualitative dissertation mirrors the qualitative research that a doctoral candidate would conduct throughout their studies. This type of research relies on non-numbers-based data collected through things like interviews, focus groups and participant observation. 

The decision to model your dissertation research according to the qualitative method will depend largely on the data itself that you are collecting. For example, dissertation research in the field of education or psychology may lend itself to a qualitative approach, depending on the essence of research. Within a qualitative dissertation research model, a candidate may pursue one or more of the following:

• Case study research
• Autoethnographies
• Narrative research 
• Grounded theory 

Although individual approaches may vary, qualitative dissertations usually include certain foundational characteristics. For example, the type of research conducted to develop a qualitative dissertation often follows an emergent design, meaning that the content and research strategy changes over time. Candidates also rely on research paradigms to further strategize how best to collect and relay their findings. These include critical theory, constructivism and interpretivism, to name a few. 

Because qualitative researchers integrate non-numerical data, their methods of collection often include unstructured interview, focus groups and participant observations. Of course, researchers still need rubrics from which to assess the quality of their findings, even though they won’t be numbers-based. To do so, they subject the data collected to the following criteria: dependability, transferability and validity. 

When it comes time to present their findings, doctoral candidates who produce qualitative dissertation research have several options. Some choose to include case studies, personal findings, narratives, observations and abstracts. Their presentation focuses on theoretical insights based on relevant data points. 

2. Quantitative

Quantitative dissertation research, on the other hand, focuses on the numbers. Candidates employ quantitative research methods to aggregate data that can be easily categorized and analyzed. In addition to traditional statistical analysis, quantitative research also hones specific research strategy based on the type of research questions. Quantitative candidates may also employ theory-driven research, replication-based studies and data-driven dissertations. 

When conducting research, some candidates who rely on quantitative measures focus their work on testing existing theories, while others create an original approach. To refine their approach, quantitative researchers focus on positivist or post-positivist research paradigms. Quantitative research designs focus on descriptive, experimental or relationship-based designs, to name a few. 

To collect the data itself, researchers focus on questionnaires and surveys, structured interviews and observations, data sets and laboratory-based methods. Then, once it’s time to assess the quality of the data, quantitative researchers measure their results against a set of criteria, including: reliability, internal/external validity and construct validity. Quantitative researchers have options when presenting their findings. Candidates convey their results using graphs, data, tables and analytical statements.

3. Mixed-Method

Many PhD candidates also use a hybrid model in which they employ both qualitative and quantitative methods of research. Mixed dissertation research models are fairly new and gaining traction. For a variety of reasons, a mixed-method approach offers candidates both versatility and credibility. It’s a more comprehensive strategy that allows for a wider capture of data with a wide range of presentation optimization. 

In the most common cases, candidates will first use quantitative methods to collect and categorize their data. Then, they’ll rely on qualitative methods to analyze that data and draw meaningful conclusions to relay to their committee panel. 

With a mixed-method approach, although you’re able to collect and analyze a more broad range of data, you run the risk of widening the scope of your dissertation research so much that you’re not able to reach succinct, sustainable conclusions. This is where it becomes critical to outline your research goals and strategy early on in the dissertation process so that the techniques you use to capture data have been thoroughly examined. 

How to Choose a Type of Dissertation Research That’s Right for You

After this overview of application and function, you may still be wondering how to go about choosing a dissertation type that’s right for you and your research proposition. In doing so, you’ll have a couple of things to consider: 

• What are your personal motivations? 
• What are your academic goals? 

It’s important to discern exactly what you hope to get out of your doctoral program . Of course, the presentation of your dissertation is, formally speaking, the pinnacle of your research. However, doctoral candidates must also consider:

• Which contributions they will make to the field
• Who they hope to collaborate with throughout their studies
• What they hope to take away from the experience personally, professionally and academically

Personal Considerations

To discern which type of dissertation research to choose, you have to take a closer look at your learning style, work ethic and even your personality. 

Quantitative research tends to be sequential and patterned-oriented. Steps move in a logical order, so it becomes clear what the next step should be at all times. For most candidates, this makes it easier to devise a timeline and stay on track. It also keeps you from getting overwhelmed by the magnitude of research involved. You’ll be able to assess your progress and make simple adjustments to stay on target. 

On the other hand, maybe you know that your research will involve many interviews and focus groups. You anticipate that you’ll have to coordinate participants’ schedules, and this will require some flexibility. Instead of creating a rigid schedule from the get-go, allowing your research to flow in a non-linear fashion may actually help you accomplish tasks more efficiently, albeit out of order. This also allows you the personal versatility of rerouting research strategy as you collect new data that leads you down other paths. 

After examining the research you need to conduct, consider more broadly: What type of student and researcher are you? In other words, What motivates you to do your best work? 

You’ll need to make sure that your methodology is conducive to the data you’re collecting, and you also need to make sure that it aligns with your work ethic so you set yourself up for success. If jumping from one task to another will cause you extra stress, but planning ahead puts you at ease, a quantitative research method may be best, assuming the type of research allows for this. 

Professional Considerations

The skills you master while working on your dissertation will serve you well beyond the day you earn your degree. Take into account the skills you’d like to develop for your academic and professional future. In addition to the hard skills you will develop in your area of expertise, you’ll also develop soft skills that are transferable to nearly any professional or academic setting. Perhaps you want to hone your ability to strategize a timeline, gather data efficiently or draw clear conclusions about the significance of your data collection. 

If you have considerable experience with quantitative analysis, but lack an extensive qualitative research portfolio, now may be your opportunity to explore — as long as you’re willing to put in the legwork to refine your skills or work closely with your mentor to develop a strategy together. 

Academic Considerations

For many doctoral candidates who hope to pursue a professional career in the world of academia, writing your dissertation is a practice in developing general research strategies that can be applied to any academic project. 

Candidates who are unsure which dissertation type best suits their research should consider whether they will take a philosophical or theoretical approach or come up with a thesis that addresses a specific problem or idea. Narrowing down this approach can sometimes happen even before the research begins. Other times, candidates begin to refine their methods once the data begins to tell a more concrete story.

Next Step: Structuring Your Dissertation Research Schedule

Once you’ve chosen which type of dissertation research you’ll pursue, you’ve already crossed the first hurdle. The next hurdle becomes when and where to fit dedicated research time and visits with your mentor into your schedule. The busyness of day-to-day life shouldn’t prevent you from making your academic dream a reality. In fact, search for programs that assist, not impede, your path to higher levels of academic success. 

Find out more about SNU’s online and on-campus education opportunities so that no matter where you are in life, you can choose the path that’s right for you.

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How To Write The Results/Findings Chapter

For quantitative studies (dissertations & theses).

By: Derek Jansen (MBA) | Expert Reviewed By: Kerryn Warren (PhD) | July 2021

So, you’ve completed your quantitative data analysis and it’s time to report on your findings. But where do you start? In this post, we’ll walk you through the results chapter (also called the findings or analysis chapter), step by step, so that you can craft this section of your dissertation or thesis with confidence. If you’re looking for information regarding the results chapter for qualitative studies, you can find that here .

Overview: Quantitative Results Chapter

• What exactly the results chapter is
• What you need to include in your chapter
• How to structure the chapter
• Tips and tricks for writing a top-notch chapter
• Free results chapter template

What exactly is the results chapter?

The results chapter (also referred to as the findings or analysis chapter) is one of the most important chapters of your dissertation or thesis because it shows the reader what you’ve found in terms of the quantitative data you’ve collected. It presents the data using a clear text narrative, supported by tables, graphs and charts. In doing so, it also highlights any potential issues (such as outliers or unusual findings) you’ve come across.

But how’s that different from the discussion chapter?

Well, in the results chapter, you only present your statistical findings. Only the numbers, so to speak – no more, no less. Contrasted to this, in the discussion chapter , you interpret your findings and link them to prior research (i.e. your literature review), as well as your research objectives and research questions . In other words, the results chapter presents and describes the data, while the discussion chapter interprets the data.

Let’s look at an example.

In your results chapter, you may have a plot that shows how respondents to a survey  responded: the numbers of respondents per category, for instance. You may also state whether this supports a hypothesis by using a p-value from a statistical test. But it is only in the discussion chapter where you will say why this is relevant or how it compares with the literature or the broader picture. So, in your results chapter, make sure that you don’t present anything other than the hard facts – this is not the place for subjectivity.

It’s worth mentioning that some universities prefer you to combine the results and discussion chapters. Even so, it is good practice to separate the results and discussion elements within the chapter, as this ensures your findings are fully described. Typically, though, the results and discussion chapters are split up in quantitative studies. If you’re unsure, chat with your research supervisor or chair to find out what their preference is.

What should you include in the results chapter?

Following your analysis, it’s likely you’ll have far more data than are necessary to include in your chapter. In all likelihood, you’ll have a mountain of SPSS or R output data, and it’s your job to decide what’s most relevant. You’ll need to cut through the noise and focus on the data that matters.

This doesn’t mean that those analyses were a waste of time – on the contrary, those analyses ensure that you have a good understanding of your dataset and how to interpret it. However, that doesn’t mean your reader or examiner needs to see the 165 histograms you created! Relevance is key.

How do I decide what’s relevant?

At this point, it can be difficult to strike a balance between what is and isn’t important. But the most important thing is to ensure your results reflect and align with the purpose of your study .  So, you need to revisit your research aims, objectives and research questions and use these as a litmus test for relevance. Make sure that you refer back to these constantly when writing up your chapter so that you stay on track.

As a general guide, your results chapter will typically include the following:

• Some demographic data about your sample
• Reliability tests (if you used measurement scales)
• Descriptive statistics
• Inferential statistics (if your research objectives and questions require these)
• Hypothesis tests (again, if your research objectives and questions require these)

We’ll discuss each of these points in more detail in the next section.

Importantly, your results chapter needs to lay the foundation for your discussion chapter . This means that, in your results chapter, you need to include all the data that you will use as the basis for your interpretation in the discussion chapter.

For example, if you plan to highlight the strong relationship between Variable X and Variable Y in your discussion chapter, you need to present the respective analysis in your results chapter – perhaps a correlation or regression analysis.

Need a helping hand?

How do I write the results chapter?

There are multiple steps involved in writing up the results chapter for your quantitative research. The exact number of steps applicable to you will vary from study to study and will depend on the nature of the research aims, objectives and research questions . However, we’ll outline the generic steps below.

Step 1 – Revisit your research questions

The first step in writing your results chapter is to revisit your research objectives and research questions . These will be (or at least, should be!) the driving force behind your results and discussion chapters, so you need to review them and then ask yourself which statistical analyses and tests (from your mountain of data) would specifically help you address these . For each research objective and research question, list the specific piece (or pieces) of analysis that address it.

At this stage, it’s also useful to think about the key points that you want to raise in your discussion chapter and note these down so that you have a clear reminder of which data points and analyses you want to highlight in the results chapter. Again, list your points and then list the specific piece of analysis that addresses each point. 

Next, you should draw up a rough outline of how you plan to structure your chapter . Which analyses and statistical tests will you present and in what order? We’ll discuss the “standard structure” in more detail later, but it’s worth mentioning now that it’s always useful to draw up a rough outline before you start writing (this advice applies to any chapter).

Step 2 – Craft an overview introduction

As with all chapters in your dissertation or thesis, you should start your quantitative results chapter by providing a brief overview of what you’ll do in the chapter and why . For example, you’d explain that you will start by presenting demographic data to understand the representativeness of the sample, before moving onto X, Y and Z.

This section shouldn’t be lengthy – a paragraph or two maximum. Also, it’s a good idea to weave the research questions into this section so that there’s a golden thread that runs through the document.

Step 3 – Present the sample demographic data

The first set of data that you’ll present is an overview of the sample demographics – in other words, the demographics of your respondents.

For example:

• What age range are they?
• How is gender distributed?
• How is ethnicity distributed?
• What areas do the participants live in?

The purpose of this is to assess how representative the sample is of the broader population. This is important for the sake of the generalisability of the results. If your sample is not representative of the population, you will not be able to generalise your findings. This is not necessarily the end of the world, but it is a limitation you’ll need to acknowledge.

Of course, to make this representativeness assessment, you’ll need to have a clear view of the demographics of the population. So, make sure that you design your survey to capture the correct demographic information that you will compare your sample to.

But what if I’m not interested in generalisability?

Well, even if your purpose is not necessarily to extrapolate your findings to the broader population, understanding your sample will allow you to interpret your findings appropriately, considering who responded. In other words, it will help you contextualise your findings . For example, if 80% of your sample was aged over 65, this may be a significant contextual factor to consider when interpreting the data. Therefore, it’s important to understand and present the demographic data.

 Step 4 – Review composite measures and the data “shape”.

Before you undertake any statistical analysis, you’ll need to do some checks to ensure that your data are suitable for the analysis methods and techniques you plan to use. If you try to analyse data that doesn’t meet the assumptions of a specific statistical technique, your results will be largely meaningless. Therefore, you may need to show that the methods and techniques you’ll use are “allowed”.

Most commonly, there are two areas you need to pay attention to:

#1: Composite measures

The first is when you have multiple scale-based measures that combine to capture one construct – this is called a composite measure .  For example, you may have four Likert scale-based measures that (should) all measure the same thing, but in different ways. In other words, in a survey, these four scales should all receive similar ratings. This is called “ internal consistency ”.

Internal consistency is not guaranteed though (especially if you developed the measures yourself), so you need to assess the reliability of each composite measure using a test. Typically, Cronbach’s Alpha is a common test used to assess internal consistency – i.e., to show that the items you’re combining are more or less saying the same thing. A high alpha score means that your measure is internally consistent. A low alpha score means you may need to consider scrapping one or more of the measures.

#2: Data shape

The second matter that you should address early on in your results chapter is data shape. In other words, you need to assess whether the data in your set are symmetrical (i.e. normally distributed) or not, as this will directly impact what type of analyses you can use. For many common inferential tests such as T-tests or ANOVAs (we’ll discuss these a bit later), your data needs to be normally distributed. If it’s not, you’ll need to adjust your strategy and use alternative tests.

To assess the shape of the data, you’ll usually assess a variety of descriptive statistics (such as the mean, median and skewness), which is what we’ll look at next.

Step 5 – Present the descriptive statistics

Now that you’ve laid the foundation by discussing the representativeness of your sample, as well as the reliability of your measures and the shape of your data, you can get started with the actual statistical analysis. The first step is to present the descriptive statistics for your variables.

For scaled data, this usually includes statistics such as:

• The mean – this is simply the mathematical average of a range of numbers.
• The median – this is the midpoint in a range of numbers when the numbers are arranged in order.
• The mode – this is the most commonly repeated number in the data set.
• Standard deviation – this metric indicates how dispersed a range of numbers is. In other words, how close all the numbers are to the mean (the average).
• Skewness – this indicates how symmetrical a range of numbers is. In other words, do they tend to cluster into a smooth bell curve shape in the middle of the graph (this is called a normal or parametric distribution), or do they lean to the left or right (this is called a non-normal or non-parametric distribution).
• Kurtosis – this metric indicates whether the data are heavily or lightly-tailed, relative to the normal distribution. In other words, how peaked or flat the distribution is.

A large table that indicates all the above for multiple variables can be a very effective way to present your data economically. You can also use colour coding to help make the data more easily digestible.

For categorical data, where you show the percentage of people who chose or fit into a category, for instance, you can either just plain describe the percentages or numbers of people who responded to something or use graphs and charts (such as bar graphs and pie charts) to present your data in this section of the chapter.

When using figures, make sure that you label them simply and clearly , so that your reader can easily understand them. There’s nothing more frustrating than a graph that’s missing axis labels! Keep in mind that although you’ll be presenting charts and graphs, your text content needs to present a clear narrative that can stand on its own. In other words, don’t rely purely on your figures and tables to convey your key points: highlight the crucial trends and values in the text. Figures and tables should complement the writing, not carry it .

Depending on your research aims, objectives and research questions, you may stop your analysis at this point (i.e. descriptive statistics). However, if your study requires inferential statistics, then it’s time to deep dive into those .

Step 6 – Present the inferential statistics

Inferential statistics are used to make generalisations about a population , whereas descriptive statistics focus purely on the sample . Inferential statistical techniques, broadly speaking, can be broken down into two groups .

First, there are those that compare measurements between groups , such as t-tests (which measure differences between two groups) and ANOVAs (which measure differences between multiple groups). Second, there are techniques that assess the relationships between variables , such as correlation analysis and regression analysis. Within each of these, some tests can be used for normally distributed (parametric) data and some tests are designed specifically for use on non-parametric data.

There are a seemingly endless number of tests that you can use to crunch your data, so it’s easy to run down a rabbit hole and end up with piles of test data. Ultimately, the most important thing is to make sure that you adopt the tests and techniques that allow you to achieve your research objectives and answer your research questions .

In this section of the results chapter, you should try to make use of figures and visual components as effectively as possible. For example, if you present a correlation table, use colour coding to highlight the significance of the correlation values, or scatterplots to visually demonstrate what the trend is. The easier you make it for your reader to digest your findings, the more effectively you’ll be able to make your arguments in the next chapter.

Step 7 – Test your hypotheses

If your study requires it, the next stage is hypothesis testing. A hypothesis is a statement , often indicating a difference between groups or relationship between variables, that can be supported or rejected by a statistical test. However, not all studies will involve hypotheses (again, it depends on the research objectives), so don’t feel like you “must” present and test hypotheses just because you’re undertaking quantitative research.

The basic process for hypothesis testing is as follows:

• Specify your null hypothesis (for example, “The chemical psilocybin has no effect on time perception).
• Specify your alternative hypothesis (e.g., “The chemical psilocybin has an effect on time perception)
• Set your significance level (this is usually 0.05)
• Calculate your statistics and find your p-value (e.g., p=0.01)
• Draw your conclusions (e.g., “The chemical psilocybin does have an effect on time perception”)

Finally, if the aim of your study is to develop and test a conceptual framework , this is the time to present it, following the testing of your hypotheses. While you don’t need to develop or discuss these findings further in the results chapter, indicating whether the tests (and their p-values) support or reject the hypotheses is crucial.

Step 8 – Provide a chapter summary

To wrap up your results chapter and transition to the discussion chapter, you should provide a brief summary of the key findings . “Brief” is the keyword here – much like the chapter introduction, this shouldn’t be lengthy – a paragraph or two maximum. Highlight the findings most relevant to your research objectives and research questions, and wrap it up.

Some final thoughts, tips and tricks

Now that you’ve got the essentials down, here are a few tips and tricks to make your quantitative results chapter shine:

• When writing your results chapter, report your findings in the past tense . You’re talking about what you’ve found in your data, not what you are currently looking for or trying to find.
• Structure your results chapter systematically and sequentially . If you had two experiments where findings from the one generated inputs into the other, report on them in order.
• Make your own tables and graphs rather than copying and pasting them from statistical analysis programmes like SPSS. Check out the DataIsBeautiful reddit for some inspiration.
• Once you’re done writing, review your work to make sure that you have provided enough information to answer your research questions , but also that you didn’t include superfluous information.

If you’ve got any questions about writing up the quantitative results chapter, please leave a comment below. If you’d like 1-on-1 assistance with your quantitative analysis and discussion, check out our hands-on coaching service , or book a free consultation with a friendly coach.

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This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

Thank you. I will try my best to write my results.

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this was great explaination

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Qualitative vs. Quantitative Methodology

31st July 2021

What is the Difference Between Qualitative and Quantitative Methodology?

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Imperial County Office of Education. “Qualitative and Quantitative Research.” Accessed April 12, 2014. http://www.icoe.org/webfm_send/1936 .

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• GETTING STARTED
• Introduction
• FUNDAMENTALS

Choosing between types

There are a number of reasons why you may choose one type of dissertation over another. Some are more academic in nature, whilst others tend to be more personal or practical . Academic justifications are important because the person marking your dissertation will expect to see such academic justifications in your final product. Personal and practical justifications are similarly important, not because these are something that a marker is looking for, but because the dissertation process can be tough. As a result, many of the decisions you make throughout the dissertation process (e.g., the choice of sampling strategy or data analysis techniques) will be influenced by factors such as cost, ease, convenience, and what skills you have or can learn in time. We briefly discuss these considerations below, and explain how they may influence the particular choice of dissertation type; after all, the academic, personal and practical justifications for a quantitative dissertation are different for qualitative or mixed methods dissertations.

Academic justifications

You'll almost always been able to find an academic justification for your choice of dissertation, whether qualitative, quantitative or mixed methods. These academic justifications include factors that are generally philosophical or theoretical , or which refer to a particular research problem or idea .

The reasons that act as a justification for your dissertation will often become clear when you decide on the route you will follow within one of these three types of dissertation (i.e., a qualitative, quantitative or mixed methods dissertation). We have chosen not to go into any more detail about such academic justifications now because they are so specific to the route that you choose. However, you'll learn about these justifications in detail in the Quantitative Dissertations part of Lærd Dissertation, where you can choose between one of three routes (i.e., Route #1: Replication-based dissertations , Route #2: Data-driven dissertations , and Route #3: Theory-driven dissertations ).

Personal or practical justifications

One of the major challenges of doing a dissertation, especially if you are an undergraduate, is uncertainty : Can I plan out the dissertation process from the start? Will I be able to finish on time? Can I get my head around the research paradigms and research designs that guide my choice of dissertation (i.e., qualitative, quantitative or mixed methods)? Do I have the right skills to analyse qualitative or quantitative data? What software packages will I have to learn to do this, if any?

Dissertations are often worth a good proportion of your final year mark, if not the grade of your entire degree, so how tolerant you are to uncertainty matters. On this basis, think about the following:

Am I a bit of a planning freak?

If you are, you may prefer to take on a quantitative dissertation rather than qualitative dissertation . One of the broad advantages of quantitative dissertations is that they tend to be more sequential in nature, such that you can often set out, right from the start of the dissertation process, the various stages you will need to go through in order to answer your research questions or hypotheses. This is because in quantitative dissertations, it is far less common to change major components of the research process (e.g., your research questions or hypotheses, or research design), after you've decided what these are going to be, which you typically do at the very start of the dissertation process. Not only does this make it possible to plan what you will be doing from month-to-month, but it also reduces the uncertainty through the dissertation process. You'll see in the Quantitative Dissertations section how we have been able to provide comprehensive, step-by-step guides to walk you through the dissertation process, as well as chapter-by-chapter guides to show you how to write up.

By contrast, qualitative dissertations are not sequential, but reflexive and emergent in nature, which means that what you planned to do at the start of the dissertation process is more likely to have to be modified. Such modification takes place because one of the tenets of qualitative research is flexibility to allow for things that are learnt during the research process to be integrated (e.g., initial interviews may suggest that you need to add or omit a particular research question). Whilst such changes may only happen a few times, and may be minor in many cases, they do add an element of uncertainty. At a basic level, imagine the difference between knowing how many participants you need to have to fill in your questionnaire, and therefore, roughly how long this will take (i.e., a quantitative dissertation ), as opposed to being quite uncertain how many interviews you need to arrange to collect sufficient data to answer your research questions (i.e., a qualitative dissertation ). Whilst these might sound like small points, it can mean having to put aside another month to collect sufficient interview data in a qualitative dissertation compared with a quantitative one.

What are my strong points?

Whilst qualitative and quantitative dissertations are more than just the use of qualitative or qualitative research methods and data, there is no escaping the fact that qualitative dissertations use qualitative research methods and collect qualitative data (i.e., from unstructured interviews, focus groups, participant observation, etc.), and quantitative dissertations use quantitative research methods, collecting quantitative data (i.e., from data sets, surveys, structured interviews, structured observation, etc.). If you've spent your degree working with quantitative research designs (e.g., randomized control trials, pre- and post-test designs, relationship-based designs, etc.), as well as quantitative research methods and data, the logical choice might be to take on a quantitative dissertation . The same can be said for qualitative dissertations , since in both cases, the learning curve will be a lot higher if you're completely unaccustomed to the components that make up these different types of dissertation.

What am I interested in?

At the end of the day, the dissertation process is a long one, lasting around 6 months (in most cases). If you're not interested in experimental research, you prefer working with more unstructured research methods (e.g., depth interviews, unstructured observation, etc.), or you hate quantitative data analysis (i.e., any form of statistics), taking on a quantitative dissertation may not be a good idea. The same can be said for qualitative dissertations , which require a lot of perseverance and dedication, especially during the data collection process, which can be time consuming and requires a lot of toeing-and-froing. Choose a type of dissertation that is going to keep you interested, and which you will not find boring or demoralizing.

If you're taking on a qualitative dissertation , we wish you good luck (although you will still be able to learn a little about appropriate research methods and sampling techniques in the Fundamentals section of Lærd Dissertation). However, if you're taking on a quantitative dissertation (or a mixed methods dissertation that is mainly quantitative in its focus), go to the Quantitative Dissertations part of Lærd Dissertation now. We have extensive guides to help you through the process.