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Action Verbs for Use in Developing Objectives

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Home Blog Education Learning Objectives Examples: How to Create High-Quality Educational Slides

Learning Objectives Examples: How to Create High-Quality Educational Slides

Learning objectives are the foundations of any course or training program. They provide a clear roadmap for both educators and learners. They set a direction for the learning journey by outlining the expected outcomes. Therefore, trainers need to ensure their programs are purposeful, engaging, and aligned with their educational goals.

In this article, we’ll explore learning objectives, why they matter, and how they differ from other goals in terms of creating presentation slides to depict them. 

Table of Contents

Defining Learning Objectives

Characteristics of good learning objectives, steps to write learning objectives, training learning objectives examples, lesson objective examples, common mistakes to avoid when writing learning objective examples, tools and resources to represent learning objective examples.

According to Melton (1997), learning objectives, also known as learning outcomes, are concise statements that outline the specific achievements expected from trainees after receiving training or a lesson [1]. Unlike general learning goals, these objectives offer explicit criteria, enabling instructors to evaluate whether students have successfully attained the intended learning outcomes. Using clearly defined and actionable learning objectives enhances your ability to assess texts or activities for appropriateness and relevance.[1] Learning objectives are specific statements that describe the measurable and observable skills, knowledge, or attitudes that learners should acquire after completing a training program. In training programs , these objectives act as a guide, helping to focus instructional efforts and assess the effectiveness of the learning experience.

Learning objectives play a crucial role for instructors and trainers in developing assessments that align with the course’s learning activities and training materials . Alignment is how effectively learning objectives, assessments, and instructional materials collaborate to accomplish the intended learning goals. Learning objectives indicate that assessments are focused on the materials covered in the course, simplifying the process of creating assessment items for instructors [2]. Learning objectives communicate what is essential for learning. Without learning objectives, students struggle to identify their learning and areas that demand specific attention. Clearly, articulated learning objectives contribute to students or trainees adopting more efficient and effective study approaches. Moreover, well-crafted learning objectives help them acquire new knowledge that can be applied flexibly and appropriately across various contexts, both in the short term and in the future. This application of knowledge, termed “transfer,” as emphasized by Barnett and Ceci (2002), is a significant indicator of profound learning [3].

Learning objectives should be short and clear statements about what learners can do after a lesson.  These objectives can be based on three things: what learners know, their skills, and their attitudes [4]. A good learning objective has these characteristics:

Clear and Concise

Learners must understand the objectives clearly. Learning objectives should be expressed straightforwardly, avoiding unnecessary complexity or ambiguity [10]. Everyone needs to be aware of what they are learning and the reasons behind it. They need to grasp how these objectives fit into the broader picture – connecting with the previous lesson, the ongoing course, and the overall goal [5]. Merely writing the objectives on the board and expecting students or trainees to copy them isn’t sufficient. It requires thorough explanation in context, active engagement from the learners, and the ability to articulate and explain the objectives to any observer.

A learning objective should be created with a specific action verb representing an observable and measurable outcome related to the identified knowledge or skills. The use of action verbs conveys what learners are expected to accomplish, ensuring a tangible and quantifiable outcome [7].

Make sure each goal focuses on one thing the learner should be able to show or perform. Actionable goals should start with a word like “recall,” “describe,” “explain,” or “select,” not unclear words like “understand” or “know” that you can’t see or measure. Keep it simple and practical.

Learning objectives, serving as evaluation criteria, should assist trainers in assessing the extent to which learners achieve the intended learning outcomes. Much of the impact training has on learners is internal and remains unseen. Learners may alter their perspectives, shift attitudes, and acquire new knowledge [6]; however, trainers cannot directly observe the internal processes of a trainee’s mind. They must rely on external indicators (observable actions or statements) to gauge the trainee’s progress. Therefore, assessing progress based on what a student “learns,” “understands,” “knows,” or “feels” becomes challenging. Learning objectives, therefore, should focus on observable and measurable changes. An objective can be made measurable by adding specific criteria. It could specify a percentage of accuracy, a number of items, a time frame, or other measurable criteria. For example, the learner will solve 90% of math problems correctly.

Relevant to the Training Program

Objectives must directly contribute to the overall goals and purpose of the training program, maintaining relevance and coherence. Learning objectives should address these questions. Is the objective aligned with the program’s primary goal(s)? Will achieving the objective contribute to reaching the main goal(s)? Design the course or training thoughtfully to ensure that each learning objective is relevant to training.  Likewise, the learning materials, activities, and assessments should be interlinked.

Time-Bound (SMART Objectives)

A learning goal needs a defined timeframe for completion, like the conclusion of a lesson, module, or entire course. It is crucial to allocate sufficient time within the lesson, module, or course to accomplish the necessary steps for reaching the goal.  In short, a learning objective should be smart;

S- Specific : Effective learning objectives divide a broad subject into manageable parts and clearly outline the expected outcomes connected to these components.

M-Measurable: Learning objectives should be quantifiable, allowing for easy assessment of whether the desired outcome has been achieved.

A-Achievable: Considering the available resources, timeframe, Learner’s background, and readiness, set achievable objectives. The cognitive complexity of the learning goals should match both the training level and the learners’ proficiency. Therefore, take into account factors like whether it’s basic or advanced level training before making a learning objective.

R-Result Oriented: Learning objectives should emphasize the outcomes rather than the processes or tasks learners will undertake (such as presenting or completing a task). A good learning goal describes the end results – what knowledge, skills, or attitudes learners should gain based on what the trainer can assess.

T-Time bound: Clearly mention the timeframe if it’s relevant. This can assist in determining the level of performance learners need to demonstrate to be competent.

As you create your learning objectives, you need to follow these steps.

Step 1: Identify the Desired Outcome of the Training Program

Identifying the desired outcome sets the direction for your entire training program. It provides a clear goal for both trainers and learners. It aligns the training program with broader organizational goals. It sets expectations and helps measure the success of the program.

Begin by considering the broader organizational goals. What specific improvements in skills or performance will contribute to these goals?

Break down the outcome into measurable components. What specific skills or knowledge gaps exist? Then, envision the ideal scenario after the training – what should the team be capable of doing? What skills or knowledge do you want participants to gain?

The importance lies in setting a clear, achievable target that aligns with organizational objectives. When you identify the broader goal of the training program, narrow it down into a learning objective [8].

This step is crucial because it sets the direction for your entire training program. It defines what success looks like and guides the subsequent steps in the process.  Consider the current state of the team, the challenges they face, and the skills they need to overcome those challenges.

Imagine you’ve assessed that your sales team struggles with closing deals effectively. The desired outcome, in this case, would be to improve their closing techniques and boost overall conversion rates. In the context of sales training, the desired result could be to enhance the sales team’s ability to close deals and increase conversion rates. Why is this important?

Step 2: Use Action Verbs to Describe What Trainees Will Be Able to Do

Now that we know what we want to achieve, the next step is to articulate it using action verbs. Action verbs make objectives actionable and observable. How do I choose these verbs? They should precisely convey the expected behaviors or skills. It’s essential to avoid vague verbs that can lead to unclear expectations. Action verbs are crucial in learning objectives as they define the observable behaviors or skills that learners should acquire. Choosing the proper verbs is essential for clarity and precision.

Action verbs describe an observable action, giving a clear picture of what learners are expected to do. Action verbs provide clarity on what exactly we expect our learners to do. They help in crafting specific and measurable objectives. When choosing action verbs, consider the level of performance you want to see. Words like ‘understand’ or ‘know’ are vague. Instead, opt for strong verbs that denote observable actions.

In our sales training program, we’ve chosen the action verb ‘demonstrate.’ This emphasizes the sales team’s importance in understanding and actively showcasing effective closing techniques.

We have come up with this learning objective so far;

“By the end of the training program, sales team members will be able to demonstrate effective closing techniques to increase conversion rates.”

‘Demonstrate’ is an intense action verb that implies a visible and practical application of knowledge. In sales, demonstrating effective closing techniques is a tangible and measurable skill.

Step 3: Ensure the Objective is Measurable

Measurability is crucial for assessing the success of your learning objective. It involves defining clear criteria to determine whether the desired outcome has been achieved. Without measurable criteria, evaluating the effectiveness of the training becomes challenging.

Attach specific metrics or criteria that provide a quantitative or observable way to assess success. This could involve percentages, numbers, or other tangible measures.

Think about how you can quantify or assess the outcome. In our example, we set a measurable criterion: a 15% increase in the overall conversion rate within the next quarter.

Step 4: Align the Objective with the Overall Goals of the Training Program

Aligning the objective with the overall goals ensures coherence and relevance. The aim should not be an isolated achievement but a meaningful contribution to the broader success of the training program.

Consider how achieving this specific objective fits into the larger picture. How does it support your training program’s overall goals and objectives and, by extension, your organization?

In our case, the overall goal is to improve the sales team’s performance to meet and exceed quarterly revenue targets. Our learning objective aligns perfectly by directly contributing to this overarching goal.

“By the end of the training program, sales team members will be able to demonstrate effective closing techniques, contributing to a 15% increase in the overall conversion rate within the next quarter, thereby supporting the overall goal of improving the sales team’s performance to meet and exceed quarterly revenue targets.”

Real-Life Case Studies of Learning Objective Examples

So far, we’ve analyzed how to write actionable and measurable learning objectives, but now it’s time to consider how to represent these learning objectives in presentation slides with the idea of stepping into the shoes of an instructor. Thinking about the design aspects can be challenging for some; thus, we will showcase a series of learning objective examples in two different categories: training and lesson planning. Below each case, you can find a visual representation of the learning objective to deliver more audience engagement.

A training is conducted by a firm on Time Management for Managers. This training is vital because effective time management is crucial for managers to maintain productivity and meet deadlines. It is realized that many managers struggle with task prioritization, leading to missed deadlines and increased stress.

Learning Objective Example 01

Use the Eisenhower Matrix to categorize tasks based on urgency and importance within two weeks.

This learning objective is evident in what managers need to do (Use the matrix), measurable by their ability to categorize tasks, achievable within two weeks, relevant to task prioritization, and time-bound.

Learning Objective Example 02

Implement project management software to streamline task organization and meet deadlines within one month.

This objective addresses the broader aspect of time management by introducing a tool. It specifies the action (implement software), is measurable through enhanced task organization, achievable in one month, relevant to meeting deadlines, and time-bound.

A lesson is about understanding literary devices in poetry. Understanding literary devices is crucial for students to appreciate and analyze poetry effectively.

Example of Vague Objective

Learn about poetry devices.

This objective is too broad and lacks specificity. It doesn’t specify which poetry devices students should focus on. To enhance clarity, we should specify the devices, such as “Identify similes and metaphors in assigned poems.

A Well-Established Lesson Objective Example

Identify Similes and Metaphors in Assigned Poems during One Class Period

It is a clear and concise objective focusing explicitly on identifying similes and metaphors in assigned poems. Students will actively read and analyze poems to “identify” and differentiate between similes and metaphors. “Identify” is used as an action verb here, so the objective is actionable. Success is observable when students accurately point out similes and metaphors in the assigned poems during the class period. At the same time, it is relevant to the lesson plan that directly addresses the challenge of understanding and recognizing literary devices in poetry. It is achievable within the timeframe of one class period.

Another example can be visualized in the format of an end-of-unit exercise:

Develop a strategy for effective delegation, reducing workload stress by 20% over the next quarter.

Focusing on delegation, this objective is specific in developing a strategy that is measurable by workload stress reduction, achievable in the next quarter, directly relevant to the issue, and time-bound, providing a clear timeframe for improvement.

Vague or Unclear Objectives

Vague or unclear objectives lack specificity, making it challenging for learners to understand what is expected. When a purpose is unclear, it can lead to confusion and misinterpretation. To address this, learning objectives should be articulated with precision, clearly outlining the specific skill or knowledge area that learners are expected to acquire. This clarity provides a roadmap for both learners and instructors, fostering a more effective learning process.

Example of Lack of Clarity – “Write better essays.”

The term “better” is subjective and doesn’t provide a clear benchmark for improvement. We should define the improvement to enhance clarity, such as “Organize ideas logically within paragraphs using transitions.”

Objectives That Are Not Measurable

Measurability is crucial for assessing progress and achievement. Objectives that lack a measurable component make it challenging to determine whether the desired outcome has been met. Learning objectives should incorporate specific criteria or actions that can be observed, evaluated, or quantified to enhance measurability. This not only provides a clear standard for success but also allows for practical evaluation and feedback. Measurable objectives contribute to a more transparent and accountable learning process.

Example of Non-Measurable Objective – “Enhance academic writing abilities.”

The term “enhance” is vague and lacks a measurable outcome. To make it more effective, we should make it measurable, like “Apply proper citation formats in academic writing.”

Indeed, let’s delve into a detailed discussion on common mistakes to avoid when writing learning objectives without relying on excessive adjectives.

Objectives That Are Not Aligned with the Training Program’s Goals

Alignment between individual learning objectives and the broader goals of the training program is essential for overall program success. When objectives are not in harmony with the program’s goals, there is a risk of diverging efforts that may not contribute to the desired outcomes. Ensuring alignment involves thoroughly understanding the overarching program goals and carefully crafting objectives that directly support those goals. This strategic alignment ensures that every learning objective plays a meaningful role in achieving the overall objectives of the training program. For instance, if a training program aims to enhance customer service skills, an objective like “Master advanced technical troubleshooting” might not align with the program’s focus. To ensure alignment, objectives should directly contribute to the overarching goals of the training program. An aligned objective would be to “Resolve customer issues efficiently following company protocols.”

You need resources like educational content guidelines, collaboration tools, and text editors to write practical learning objectives for courses or training. Presentation templates are crucial for efficiency, consistency, and visual appeal. They save time by providing pre-designed structures, ensuring a professional look, and allowing customization to match the course theme.

In essence, SlideModel offers a comprehensive toolkit for educators and trainers. From visual excellence to efficient customization and alignment with SMART goals , these templates elevate the process of creating learning objectives. 

Using visually engaging graphics and layouts adds more clarity to learning objectives. This makes the content more attractive and facilitates better understanding for your audience. SlideModel offers an extensive collection of Google Slides templates , providing educators and trainers with a visually stunning canvas for crafting learning objectives.

The ready-made nature of PowerPoint templates significantly accelerates the aim of the learning creation process. Instead of starting from scratch, you can use these templates to structure your content quickly. This time-saving advantage allows you to focus on the substance of your learning objectives without getting bogged down by formatting complexities.

1. E-Learning Objective Examples PowerPoint Template

If you intend to harness the power of visuals to boost your lesson objective examples, this is the slide deck to use. Filled with hand-made vector graphics, this learning objectives examples for training template allows us to present exercises to students, establish deadlines with clear requirements, express the learning objectives of each course unit, and more.

Use This Template

2. Employee Training Objectives PowerPoint Template

Display the learning objectives for your in-company training program, evaluate the training needs and where your employees currently stand, and properly plan the agenda for these professional training courses using a minimalistic layout PPT template. Easy to customize, we also include a roadmap and two slides for 3-month and 6-month training plans.

3. Course Syllabus Lesson Plan Objectives PowerPoint Templates

Teachers can easily connect with their students about the expected outcome of the course and learning objective examples by using this best PPT template. Explain the expectations for the course, the content that will be shared, the main learning objectives, and the required materials.

4. Creative Lessons Learned PowerPoint Template

Summarize the core points to be covered as learning objectives for any course or training program by using this slide deck. It allow us to work lesson by lesson, which is ideal for online courses, and also to brief students about the key takeaways of each unit.

5. Math Symbols PowerPoint Template

Present math-related learning objectives in a visually appealing format by using our Math Symbols PowerPoint Template. Instructors can find slides with math symbols, compass, calculators, and other relevant vector graphics to reinforce the topic they want to present as a lesson objective.

The Objective slide and other templates in SlideModel are customizable to suit the specific needs of your learning objectives. You can easily modify text, insert relevant images, and adapt the layout to align with your educational context. This customization feature ensures your learning objectives are visually appealing and tailored to your unique instructional requirements. Whether you are creating a detailed training module or a standalone learning objective presentation, these templates enhance the overall visual consistency, contributing to a polished and professional look.

Learning objectives are like guides in the learning world. Think of them as maps showing the way to knowledge and skills. With practical examples, we’ve made creating these objectives less of a mystery. They’re not just fancy educational talk; they’re like step-by-step plans for success. Whether you’re a trainer, someone designing lessons, or just curious about learning, nailing down these objectives becomes a shared way of talking about goals. The principles of specificity, measurability, relevance, and alignment are emphasized, showcasing the characteristics that make learning objectives genuinely effective.

[1] Melton, R. 1997. Objectives, Competencies, and Learning Outcomes: Developing Instructional Materials in Open and Distance Learning. London, UK: Kogan Page.

[2] Stapleton-Corcoran, E. 2023. Learning Objectives , Center for the Advancement of Teaching Excellence. University of Illinois Chicago. https://teaching.uic.edu/learning-objectives/ .

[3] Barnett, S. M., & Ceci, S. J. 2002. When and Where Do We Apply What We Learn? A Taxonomy for Far Transfer. Psychological Bulletin , 128(4), 612-637.

[4] https://www.sciencedirect.com/topics/social-sciences/learning-objective

[5] Course Objectives & Learning Outcomes. https://resources.depaul.edu/teaching-commons/teaching-guides/course-design/Pages/course-objectives-learning-outcomes.aspx

[6] Course design (no date) CTE Resources. https://cteresources.bc.edu/documentation/learning-objectives/

[7] Learning Objectives – Eberly center – Carnegie Mellon University (no date) Learning Objectives – Eberly Center – Carnegie Mellon University. https://www.cmu.edu/teaching/designteach/design/learningobjectives.html

[8] Course design CTE Resources. https://cteresources.bc.edu/documentation/learning-objectives/

[9] Chatterjee, D., & Corral, J. (2017). How to Write Well-Defined Learning Objectives. The journal of education in perioperative medicine : JEPM, 19(4), E610.

[10] http://batchwood.herts.sch.uk/files/Learning-Objectives.pdf

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Using Action-Oriented Words for Presentations

April 17, 2023 / Blog

When it comes to presentations, using action-oriented words can significantly impact how your message is received and retained by your audience.

Action-oriented words are dynamic and powerful, capable of igniting a sense of urgency and driving action. Therefore, presentations are not just about the visuals or the slides but also the words you use to convey your message.

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Let’s discover how incorporating action-oriented words in your presentations can amplify your impact and leave a lasting impression on your audience.

Why Action-Oriented Words Matter?

Language is a critical element of persuasion—and the words you choose in your presentations can influence the response and engagement of your audience.

Action-oriented words are particularly effective because they are designed to evoke a sense of action, urgency, and motivation. Here are some reasons why they matter in your presentations:

Captivating and engaging your audience

Action-oriented words can capture your audience’s attention and keep them engaged throughout your presentation . They create a sense of excitement and energy, drawing your audience into your message and making them more likely to remember and act upon it.

Conveying a sense of urgency

Action-oriented words convey a sense of urgency, encouraging your audience to take action immediately. They can create a sense of FOMO (Fear of Missing Out) and drive your audience to act promptly, whether to make a decision, take advantage of an opportunity, or implement a solution.

Motivating and inspiring action

Action-oriented words can be highly motivating and inspiring. They encourage your audience to take action, overcome challenges, and strive for success.

Inspire your audience to embrace change, push their boundaries, and pursue their goals with determination using words that convey action and movement.

Enhancing clarity and impact

Action-oriented words can make your presentations more concise, clear, and impactful. They help you convey your message precisely and emphasize the key points you want to make.

Also, they can paint a vivid picture in the minds of your audience, making your message memorable and impactful.

Differentiating your presentation

Using action-oriented words can set your presentation apart from others. It can make your message more dynamic, memorable, and compelling. Differentiate your presentation and make it stand out in the minds of your audience using words that convey action and results.

Types of Action-Oriented Words

Action-oriented words can be categorized into four main types: verbs, adjectives, adverbs, and nouns. Each type has its unique characteristics and can be strategically used in your presentations to enhance the impact of your message.

Verbs are the powerhouse of action words. They denote action, movement, and change. Strong and vivid verbs can command attention, create a sense of urgency, and evoke emotions in your audience. For example:

• “Accelerate” instead of “Speed up”
• “Optimize” instead of “Improve”
• “Transform” instead of “Change”
• “Inspire” instead of “Motivate”

Adjectives are descriptive words that can add intensity and emphasis to your presentations. They can make your message more dynamic, vivid, and compelling. Carefully selected adjectives can create a lasting impression and evoke emotions in your audience. For example:

• “Dynamic” instead of “Active”
• “Innovative” instead of “New”
• “Revolutionary” instead of “Different”
• “Game-changing” instead of “Significant”

Adverbs are words that modify verbs, adjectives, or other adverbs. They can add intensity, urgency, or emphasis to your message. Strategic use of adverbs can make your presentations more impactful and persuasive. For example:

• “Quickly” instead of “Fast”
• “Effectively” instead of “Efficiently”
• “Boldly” instead of “Bravely”
• “Decisively” instead of “Clearly”

Nouns are substantive words that represent people, places, things, or ideas. Strategic use of nouns can evoke emotions, create visual images, and make your presentations more memorable. For example:

• “Success” instead of “Achievement”
• “Opportunity” instead of “Chance”
• “Advantage” instead of “Benefit”
• “Solution” instead of “Answer”

Using action words from these four types can add depth, impact, and excitement to your presentations. Carefully selecting the right words can amplify your message, engage your audience, and motivate them to take action.

Tips for Using Action-Oriented Words

Using action-oriented words in your presentations can enhance the impact of your message. Here are some tips on how to effectively use action-oriented words for maximum impact:

Know Your Audience

Understanding your audience is crucial in selecting the right action-oriented words. Consider their needs, interests, and preferences, and choose words that resonate with them.

Be Specific

Using specific and vivid action-oriented words can create a clear and compelling image in the minds of your audience. Avoid generic or vague words that may dilute the impact of your message.

Use a Variety of Action-Oriented Words

Experiment with different types of action-oriented words to add depth and variety to your presentations. Use verbs, adjectives, adverbs, and nouns strategically to create a dynamic and engaging language.

Use Action-Oriented Words in Headlines and Calls-to-Action

Your presentation headlines, subheadings, and calls to action are critical elements that can drive the overall effectiveness of your presentation. Use action-oriented words in these areas to capture attention and prompt action.

Be Authentic

Authenticity is crucial to establishing credibility and building trust with your audience. 

Use action-oriented words that align with your style and tone of voice. Avoid using words that feel forced or insincere, as this can come across as inauthentic and may reduce the impact of your message. Furthermore, choose words that genuinely reflect your personality and communication style.

Practice Delivery

Pay attention to your tone, pace, and emphasis when using action-oriented words in your presentations. Practice your delivery to ensure that your words are impactful and delivered with confidence and conviction.

Your delivery can significantly affect how your audience receives and interprets your message.

Use Visual Aids

Incorporating visual aids, such as images, charts, and diagrams, can reinforce your message and make it more memorable and engaging for your audience.

Use visuals that complement your action-oriented words and help to illustrate your points.

Edit and Revise

Continuously review, edit, and revise your presentation to refine your use of action-oriented words.

Eliminate redundant or weak words and replace them with more powerful and impactful action-oriented words. Consider the context of your presentation and the specific goals you want to achieve, and ensure your language aligns with those objectives.

Test and Adapt

Pay attention to the response of your audience to your action-oriented words. Observe their reactions and adjust your language accordingly to optimize the impact of your message.

If you notice that certain words or phrases are not resonating with your audience, be open to adapting your language to suit their needs and preferences.

Be Mindful of Cultural Sensitivity

When using action-oriented words, be mindful of cultural sensitivities and avoid words with different connotations or interpretations in different cultural contexts. 

Tailor your language to be inclusive and respectful of diverse audiences. Moreover, consider the cultural backgrounds of your audience and choose words that are universally understood and accepted.

Using action-oriented words in your presentations can greatly enhance the impact of your message and engage your audience. By following these tips, you can effectively communicate your ideas, inspire action, and leave a lasting impression on your audience.

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How to Write Objectives | A Step-to-step Guide | 2024 Updates

Astrid Tran • 22 April, 2024 • 7 min read

Objectives are needed for every aspect of life, work and education. 

Whether you are setting objectives for academic research, teaching and learning, courses and training, personal development, professional growth, a project, or more, having clear objectives like having a compass to help you stay on track.

So, how to write objectives? Check out this article to get a complete guide on writing realistic and impactful objectives.

Table of Contents

How to write objectives of a project

How to write objectives for a presentation, how to write objectives for lesson plan, how to write objectives for a research, how to write objectives for personal growth.

More tips on how to write objectives

Frequently Asked Questions

Project objectives often focus on tangible results, such as completing specific tasks, delivering products, or achieving certain milestones within a defined timeframe. 

Writing project objectives should follow these principles:

Start early : It is important to set your project objectives at the beginning of your project to avoid unexpected situations and employees misunderstanding. 

Changes : Project objectives can be determined to address challenges of previous projects experience and seek to minimize potential risks prior to the project begins.

Achievement : An objective of a project should mention what success is. Different success is measured by specific and measurable objectives. 

OKR : OKR stands for "objectives and key results," a managerial model that aims to set goals and identify metrics to measure progress. Objectives are your destination, while key results contribute to the path that will get you there. 

Focus : Different project objectives might consist of related issues such as:

• Customer satisfaction
• Turnover and Retention
• Sales and Revenue
• Return on investment (ROI)
• Sustainability
• Productivity

For example : 

• The goal of the campaign is to improve the traffic by 15% before the end of the first quarter. 
• This project aims to produce 5,000 units of products in the next three months.
• Add five new methods for clients to seek the feedback form in-product within the next three months.
• Increase click through rate (CTR) engagement on email by 20% by the end of the second quarter.

Presentation objectives outline what you intend to accomplish with your presentation, which might involve informing, persuading, educating, or inspiring your audience. They guide the content creation process and shape how you engage your listeners during the presentation.

When it comes to writing presentation objectives, there are some notes to look at:

The questions "Why" : To write a good presentation objective, start with answering why questions, such as Why is this presentation important to your audience? Why should people invest time and money to attend this presentation? Why is your content important to the organization?

What do you want the audience to know, feel and do ? Another important of writing objectives for a presentation is considering the comprehensive impact your presentation has on the audience. This pertains to the informational, emotional, and actionable aspect.

Rule of three : When you write your objectives in your PPT, don't forget to express no more than three key points per slide. 

Some examples of objectives: 

• Ensure the managers understand that without additional funding of $10,000, the project will fail.
• Get commitment from the director of sales to a three-tier pricing proposal for customer Prime.
• Get the audience to commit to reducing their personal plastic usage by signing a pledge to avoid single-use plastics for at least a week.
• Participants will feel empowered and confident about managing their finances, replacing financial anxiety with a sense of control and informed decision-making.

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Learning objectives, often used in education and training, specify what learners are expected to gain from a learning experience. These objectives are written to guide curriculum development, instructional design, and assessment.

A guide on writing an objective for learning and lesson plan described as follows:

Learning objectives verbs : There is no better way to have learning objectives start with measurable verbs collected by Benjamin Bloom based on level of cognition.

• Knowledge level: tell, uncover, show, state, define, name, write, recall,...
• Comprehension level: indicate, illustrate, represent, formulate, explain, classify, translate,...
• Application level: perform, make a chart, put into action, build, report, employ, draw, adapt, apply,...
• Analysis Level: analyze, study, combine, separate, categorize, detect, examine,...
• Synthesis Level: integrate, conclude, adapt, compose, construct, create, design,...
• Evaluation Level: evaluate, interpret, decide, solve, rate, appraise, verify,...

Student-centered : Objectives should reflect the unique aspirations, strengths and weaknesses of each student, emphasize what students will know or be able to do, not what you will teach or cover. 

Learning Objective Examples:

• To recognize the power of different types of language
• By the end of this course, students will be able to identify and develop data collection instruments and measures for planning and conducting sociological research.
• By the end of this course, students will be able to identify their own position on the political spectrum.

The purpose of research objectives is congruent with research study outcomes.They articulate the purpose of the research, what the researcher intends to investigate, and the expected outcomes.

There are severals principles to follow to ensure a well-written research objectives:

Academic language : It is important to note that research writing is strict on the use of language. It is held to a high standard of clarity, precision, and formality.

Avoid using first-person references to state the objectives. Replace "I will" with neutral phrasing that emphasizes the research's intention. Avoid emotional language, personal opinions, or subjective judgments.

Pinpoint the Focus : Your research objectives should clearly articulate what your study aims to investigate, analyze, or uncover.

Specify the Scope : Outline the boundaries of your research by specifying the scope. Clearly delineate what aspects or variables will be examined, and what will not be addressed.

Maintain Consistency with Research Questions : Ensure your research objectives align with your research questions.

Frequently used phrases in research objectives

• ...contribute to the knowledge of...
• ...search for...
• Our study will also document....
• The primary objective is to integrate...
• The purposes of this research include:
• We attempt to...
• We formulated these objective based on
• This study searches for
• The second gold is to test

Objectives for personal growth often focus on individual improvement on skills, knowledge, well-being, and overall development.

Personal growth objectives encompass various aspects of life, including emotional, intellectual, physical, and interpersonal dimensions. They serve as roadmaps for continuous learning, growth, and self-awareness.

• Read one non-fiction book each month to expand knowledge in areas of personal interest.
• Incorporate regular exercise into the routine by walking or jogging for at least 30 minutes five times a week.

Tips to write objectives for personal growth from AhaSlides.

💡 Development Goals For Work: A Step-By-Step Guide For Beginners with Examples

💡 What is Personal Growth? Set Up Personal Goals For Work | Updated in 2023

💡 Work Goals Examples For Evaluation with +5 Steps To Create in 2023

How to write objectives in general? Here are common tips for setting objectives of any field.

#1. Be concise and straightforward

Keep the words as simple and straightforward as much as possible. It is much better to remove unnecessary or ambiguous words that might lead to misunderstanding.

#2. Keep your number of objectives limited

Don't confuse your learners or readers with too many objectives. Concentrating on a few key objectives can effectively maintain focus and clarity and prevent overwhelming. 

#3. Use action verbs

You can start each objective with one of the following measurable verbs: Describe, Explain, Identify, Discuss, Compare, Define, Differentiate, List, and more.

#4. Be SMART

SMART objectives framework can be defined with specific, measurable, achievable, relevant, and time-bound. These objectives are clearer and easier to understand and achieve.

⭐ Want more inspiration? Check out AhaSlides to explore the innovative way to get presentations and lesson engaging and fun!

What are the 3 parts of an objective?

According to Mager (1997), objective statements contain three parts: behavior (or, performance), conditions, and criteria.

What are the 4 elements of a well-written objective?

The four elements of an objective are Audience, Behavior, Condition, and Degree, called A-B-C-D method. They are used to identify what a student is expected to know and how to test them.

What are the 4 components of objective writing?

There are four components of an objective include: (1) the action verb, (2) conditions, (3) standard, and (4) the intended audience (always the students)

Ref: Indeed | Batchwood | 

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Choosing the Right Verb for Your Learning Objective

• Written by Faculty Development
• Published Aug 28, 2018

Bloom’s Taxonomy is a hierarchical classification of the different objectives and skills that educators set for students. In Bloom’s Taxonomy, each level is built on the previous levels. This means learning at the higher levels is dependent on attaining knowledge and skills at lower levels.

There are certain action verbs that correspond with each classification as well as appropriate assessment methods, as highlighted in the table below. Download a printable version.

Want to learn how to write effective learning objectives?

Check out our infographic on creating learning objectives that deliver the desired outcomes.

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Learning Outcomes Guide

• Bloom's Action Verbs

Action Verbs

• Verbs and Phrases to Avoid
• Bloom's Taxonomy Wheel
• Writing Learning Outcomes
• Cascading Outcomes
• Sample Learning Outcomes
• Learning Domains
• Are lots of your students freshman? Is this an “Introduction to…” course? If so, many of your learning objectives may target the lower order Bloom’s skills, because your students are building foundational knowledge. However, even in this situation we would strive to move a few of your objectives into the applying and analyzing level, but getting too far up in the taxonomy could create frustration and unachievable goals.
• Are most of your students juniors and seniors? Graduate students? Do your students have a solid foundation in much of the terminology and processes you will be working with in your course? If so, then you should not have many remembering and understanding level objectives. You may need a few, for any radically new concepts specific to your course. However, these advanced students should be able to master higher-order learning objectives. Too many lower level objectives might cause boredom or apathy

Bloom's Definition

Comprehension.

• Distinguish
• Generalized
• Give example(s)

Application

• Demonstrate
• Differentiate
• Discriminate

Source: Using Bloom’s Taxonomy to Write Effective Learning Objectives, University of Arkansas.

• << Previous: Bloom's Taxonomy
• Next: Verbs and Phrases to Avoid >>
• Last Updated: Nov 9, 2023 4:44 PM
• URL: https://davenport.libguides.com/learningoutcomes

Guidelines for Writing Learning Objectives

The conference co-sponsors are applying for continuing education credits for all sessions of the conference. The accrediting body has strict learning objective requirements for awarding credits. The following guidelines are provided to assist in the development of appropriate learning objectives for a proposed educational experience.

The level of objectives is directly related to the goal of the educational activity. Please select an action word from either of the three levels of objectives below when writing your learning objectives. Objectives should be concise, specific and should adequately define the level of your presentation. Avoid words like understand, learn, and know. They are not measurable because there is no product involved.

(Adapted from the PACE guidelines for writing objectives).

For additional information on writing learning objectives, please visit the following websites:

A Clear Guide to Writing Objective Statements, available at http://www.glencoe.com/sec/teachingtoday/downloads/pdf/objective_statements.pdf

A Quick Guide to Writing Learning Objectives, available at http://www.nwlink.com/~donclark/hrd/templates/objectivetool.html

How to Write Content Objectives in PowerPoint: A Step-by-Step Guide

Writing content objectives in PowerPoint involves defining the goals of your presentation and what you hope your audience will learn or achieve by the end. It sets the stage for your entire presentation and provides clear direction for both you and your audience. In a few simple steps, you can craft effective content objectives that will strengthen your PowerPoint presentation.

After completing your content objectives, you’ll have a clear set of goals to guide your presentation. This not only helps you stay focused but also gives your audience a roadmap of what to expect. It enhances the effectiveness of your communication and ensures that your key messages are understood and remembered.

Introduction

When it comes to presenting information, whether it’s in a classroom, business meeting, or conference, clarity is king. One way to achieve this is by setting content objectives in your PowerPoint presentation. But what are content objectives, and why are they so crucial? Content objectives are specific targets that you set for your presentation to outline what you want your audience to learn or understand by the end. Think of them as the destination you want your audience to reach by the end of your journey together.

Why is this important, you ask? Well, have you ever sat through a presentation and walked out thinking, “What was the point of all that?” That’s what happens when content objectives are missing or unclear. Not only does it leave your audience confused, but it also makes your presentation seem unstructured and ineffective. Whether you’re a teacher, a business professional, or anyone else who uses PowerPoint, setting clear content objectives is an essential step to ensure that your presentation hits the mark every time.

Step by Step Tutorial on How to Write Content Objectives in PowerPoint

This section will provide you with clear steps to create and integrate content objectives into your PowerPoint presentation to make it more goal-oriented and focused.

Step 1: Identify the main topic of your presentation

Begin by clearly defining the central theme or subject of your presentation.

Knowing the main topic of your PowerPoint presentation is crucial as it lays the foundation for your content objectives. It’s like knowing what you want to cook before you start gathering ingredients. Once you have a clear topic in mind, you can start thinking about what specific aspects you want your audience to understand or learn about this topic.

Step 2: Determine what your audience should learn or achieve

Decide on the key takeaways or goals that you want your audience to walk away with after your presentation.

This step is all about putting yourself in your audience’s shoes. What do they need to know? What would be valuable for them to learn? It’s not just about what you want to tell them, but what they should remember. This will help you craft content objectives that resonate with your audience and provide real value.

Step 3: Write your objectives in a clear, concise manner

Articulate your content objectives in a way that is easy to understand and remember.

The way you write your objectives can make a big difference. They should be brief, to the point, and devoid of any jargon that might confuse your audience. Think of them as signposts along the road, guiding your audience to the final destination of your presentation.

Additional Information

Crafting content objectives in PowerPoint is not just about ticking a box; it’s about enhancing the overall impact of your presentation. It’s essential to strike a balance between being clear and being engaging. Your objectives should be like a promise to your audience, one that you fulfill as you take them through your slides.

Remember, objectives are not just statements; they are commitments to delivering value. So, it’s crucial to ensure that your content objectives align with the content of your slides. Consistency is key. You wouldn’t want to promise a thrilling adventure only to take your audience on a leisurely stroll, would you?

• Identify the main topic of your presentation.
• Determine what your audience should learn or achieve.
• Write your objectives in a clear, concise manner.

Frequently Asked Questions

How detailed should content objectives be.

Content objectives should be specific enough to provide direction but not so detailed that they become cumbersome. Think of them as the headline, not the full story.

Can content objectives change during the presentation preparation?

Absolutely, content objectives can evolve as you develop your presentation. It’s part of the creative process!

How many content objectives should a presentation have?

There’s no set number, but aim for no more than three to five objectives to keep your presentation focused.

Should content objectives be shared with the audience?

Yes, sharing your objectives at the beginning of your presentation can help set expectations and keep your audience engaged.

Can content objectives be used for all types of presentations?

Content objectives are versatile and can be used for educational, business, or any other type of presentation where you want to convey specific information.

Writing content objectives in PowerPoint is a skill that can significantly enhance the effectiveness of your presentations. It’s about providing a clear path for your audience to follow, ensuring that they leave with the knowledge or insight you’ve intended. Remember, your content objectives are the compass that guides your presentation, keeping it focused, relevant, and impactful.

So, the next time you’re preparing to step in front of an audience, take that extra moment to define your content objectives. It might just be the difference between a good presentation and a great one. Happy presenting!

Matthew Burleigh has been writing tech tutorials since 2008. His writing has appeared on dozens of different websites and been read over 50 million times.

After receiving his Bachelor’s and Master’s degrees in Computer Science he spent several years working in IT management for small businesses. However, he now works full time writing content online and creating websites.

His main writing topics include iPhones, Microsoft Office, Google Apps, Android, and Photoshop, but he has also written about many other tech topics as well.

Read his full bio here.

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Measurable Performance Verbs for Writing Objectives

Do not use the following verbs in your objectives: Know, Comprehend, Understand, Appreciate, Familiarize, Study, Be Aware, Become Acquainted with, Gain Knowledge of, Cover, Learn, Realize. These are not measurable!

Knowledge Verbs

Count, Define, Draw, Identify, Indicate, List, Name, Point, Quote, recognize, Recall, Recite, Read, Record, Repeat, State, Tabulate, Trace, Write  

Comprehension Verbs

Associate, Compare, Compute, Contrast, Describe, Differentiate, Discuss, Distinguish, Estimate, Interpret, Interpolate, Predict, Translate  

Application Verbs

Apply, Calculate, Classify, Complete, Demonstrate, Employ, Examine, Illustrate, Practice, Relate, Solve, Use, Utilize  

Analysis Verbs

Order, Group, Translate, Transform, Analyze, Detect, Explain, Infer, Separate, Summarize, Construct  

Synthesis Verbs

Arrange, Combine, Construct, Create, Design, Develop, Formulate, Generalize, Integrate, Organize, Plan, Prepare, Prescribe, Produce, Propose, Specify  

Evaluation Verbs

Appraise, Assess, Critique, Determine, Evaluate, Grade, Judge, Measure, Rank, Rate, Select, Test, Recommend

« Return to Training Developer's Tool Box

150 Powerful Action Verbs for Your SMART Goals

Are you ready to supercharge your goal-setting strategy? This article is a treasure trove of 150 dynamic action verbs designed to energize your ambition and ignite your motivation.

From ascending the career ladder to shedding pounds, these powerful action verbs will transform your goals from vague aspirations into compelling missions you’re eager to accomplish.

It will empower you to select action verbs that resonate with your objectives, making your goals feel tangibly within reach and injecting a dose of excitement into your planning process.

Whether you’re a veteran goal-setter or a novice just embarking on your journey, strap yourself in. It’s finally time to turn those dreams into actionable, SMART realities.

Table of Contents

What Are Action Verbs?

Action verbs, as their name suggests, depict action. They are words that express physical or mental activity. In goal setting, these verbs are likely to convey goal-oriented actions effectively.

These elements are crucial for establishing SMART (Specific, Measurable, Achievable, Relevant, Time-based) goals as they clearly define your objectives and outline the precise steps you intend to take to accomplish them.

For example, instead of vaguely stating, “I want to improve my health,” a SMART goal would utilize an action verb to specify the goal: “I will jog for 30 minutes every morning.”

Here, “jog” is the action verb that clearly outlines the action needed to achieve the target. Using powerful action verbs can make your goals more compelling and motivate you to reach them.

The Importance of Action Verbs in SMART Goals

Action verbs are the secret tools that give our dreams wheels. Consider the previous example: “I want to be healthier.” It’s a wish, a desire, but it lacks the specificity and dynamism needed to spur action.

Now infuse it with an action verb: “I’ll nail 20 pushups every afternoon.” Suddenly, this passive intention morphs into an active pursuit. You have a specific task to complete.

Action verbs act as the driving force that propels us forward. They provide clarity and focus, defining the steps we need to take to achieve our goals.

To put it simply, action verbs are not just words; they’re like success multipliers. When we use them, we’re not just dreaming anymore; we are setting the stage for real achievement. And that’s they are so important when creating SMART goals.

• Collaborate
• Communicate
• Demonstrate
• Investigate
• Participate
• Standardize

Tips for Writing Action Verbs in SMART Goals

When writing your SMART goals, it’s essential to consider which action verbs are most appropriate for conveying the desired outcome. Below are some tips to help you come up with excellent action verbs for your goals:

1. Make Sure the Verb is Clear

Ensure your action verb can be understood without any confusion. Clear action verbs eliminate ambiguity and provide a definite direction for your goal.

For instance, instead of saying, “I want to do better in my job,” go for “I aim to increase my monthly sales by 10%.” In this case, “increase” is an action verb with a specific path to follow.

Select a verb that precisely describes the action you intend to take. Verbs like “complete,” “develop,” “achieve,” “reduce,” and “improve” are all decisive action verbs that leave no room for misunderstanding. They give a clear idea of what action must be taken.

Realize that clarity in your action verb sets the tone for goal setting . It paves the way for effective planning, diligent execution, and the successful achievement of your goal.

2. Use Positive Language

Positive language propels us forward, infusing our goals with energy and intention. Rather than writing, “ Stop procrastinating on tasks,” a positively framed goal could be “Prioritize tasks efficiently every morning.”

The latter uses positive language and an action verb, “prioritize,” making the goal proactive and empowering.

Your choice of words can dramatically impact your mindset and motivation levels. Hence, taking advantage of positive language in your SMART goals fosters a productive, optimistic tone from the outset.

3. Don’t Overuse the Same Action Verbs

Using the same action verb multiple times in a goal may make it seem monotonous. To avoid this, try to diversify your goals with different action verbs.

Suppose you are looking to save money . The goal could be “I will reduce my monthly expenses by 10%.” Alternatively, you might use a different phrase like, “I’ll decrease my expenses by 10% every month.”

Combining action verbs of the same meaning but with different nuances and applications could add flavor to your goals and keep them interesting. This way, you boost your chances of sticking to them as they seem more attainable.

4. Create Relevant Action Verbs

When establishing SMART goals, using relevant action verbs is crucial. Relevant action verbs directly relate to the task or outcome you wish to accomplish.

So if your goal is to improve your fitness , relevant action verbs could include “run,” “lift,” swim,” or “cycle.” These verbs clearly convey what you need to do to reach success.

Selecting appropriate action verbs also adds specificity to your goals. Instead of stating, “I want to get fit,” a relevant action verb can transform this into “I will run three times a week.”

The action verbs you choose should align with both the nature of your goal and the steps needed to achieve it. Creating relevant action verbs will make your SMART goals more practical.

5. Leverage Power Words

Power words are persuasive; they spark emotive responses and spur decisive action. They’re the secret ingredients that make narratives and calls to action persuasive.

Imagine your SMART goals . Now infuse them with power words. Rather than simply “finishing” a project, why not “conquer” it? Instead of “losing” weight, why not “obliterate” pounds? These slight tweaks in language may massively impact your outlook and determination.

Power words should be laser-focused, communicating what you strive to achieve. “Amplify,” “elevate,” and “escalate” are dynamic substitutes for generic verbs like “improve” or “increase.”

Bear in mind the purpose of SMART goals extends beyond setting benchmarks; it’s about sparking action. Harnessing the might of power words will inject your goals with dynamism and zeal, making them irresistibly compelling.

Final Thoughts

Remember that goals are more than just checkpoints on your journey to success. They are your roadmap, guiding you toward your desired destination.

Armed with this comprehensive list of 150 dynamic action verbs, you’re now equipped to transform your dreams into robust, concrete SMART goals. But don’t stop there. Keep exploring, refining, and pushing forward.

Your goals are not static—they should evolve as you do, becoming more precise, targeted, and aligned with your aspirations. So dare to “master a new skill” and strive to “build a happy family.”

Give your goals the power and precision they deserve by harnessing the might of these action verbs. Your road to attaining SMART goals is just beginning. With the right words and mindset, there’s no limit to what you can achieve.

Action Verbs PPT

Download action verbs PPT presentations and use them in class today. On this page, you can find a collection of action verbs PowerPoints for teaching about action verbs in English. These are free for personal use for you to use in your classes. See below for the PowerPoints currently available, and check the bottom of the page for related resources.

PowerPoint 1

Powerpoint 2, powerpoint 3, powerpoint 4, related resources.

For more lesson materials for teaching about action verbs in English, check out these related resources:

• English ESL Powerpoints
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• Verbs: Action verbs

109 Verbs: Action verbs English ESL powerpoints

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Build a Corporate Culture That Works

There’s a widespread understanding that managing corporate culture is key to business success. Yet few companies articulate their culture in such a way that the words become an organizational reality that molds employee behavior as intended.

All too often a culture is described as a set of anodyne norms, principles, or values, which do not offer decision-makers guidance on how to make difficult choices when faced with conflicting but equally defensible courses of action.

The trick to making a desired culture come alive is to debate and articulate it using dilemmas. If you identify the tough dilemmas your employees routinely face and clearly state how they should be resolved—“In this company, when we come across this dilemma, we turn left”—then your desired culture will take root and influence the behavior of the team.

To develop a culture that works, follow six rules: Ground your culture in the dilemmas you are likely to confront, dilemma-test your values, communicate your values in colorful terms, hire people who fit, let culture drive strategy, and know when to pull back from a value statement.

Start by thinking about the dilemmas your people will face.

Idea in Brief

The problem.

There’s a widespread understanding that managing corporate culture is key to business success. Yet few companies articulate their corporate culture in such a way that the words become an organizational reality that molds employee behavior as intended.

What Usually Happens

How to fix it.

Follow six rules: Ground your culture in the dilemmas you are likely to confront, dilemma-test your values, communicate your values in colorful terms, hire people who fit, let culture drive strategy, and know when to pull back from a value.

At the beginning of my career, I worked for the health-care-software specialist HBOC. One day, a woman from human resources came into the cafeteria with a roll of tape and began sticking posters on the walls. They proclaimed in royal blue the company’s values: “Transparency, Respect, Integrity, Honesty.” The next day we received wallet-sized plastic cards with the same words and were asked to memorize them so that we could incorporate them into our actions. The following year, when management was indicted on 17 counts of conspiracy and fraud, we learned what the company’s values really were.

• EM Erin Meyer is a professor at INSEAD, where she directs the executive education program Leading Across Borders and Cultures. She is the author of The Culture Map: Breaking Through the Invisible Boundaries of Global Business (PublicAffairs, 2014) and coauthor (with Reed Hastings) of No Rules Rules: Netflix and the Culture of Reinvention (Penguin, 2020). ErinMeyerINSEAD

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