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PowerPoint Tips  - Simple Rules for Better PowerPoint Presentations

Powerpoint tips  -, simple rules for better powerpoint presentations, powerpoint tips simple rules for better powerpoint presentations.

PowerPoint Tips: Simple Rules for Better PowerPoint Presentations

Lesson 17: simple rules for better powerpoint presentations.

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Simple rules for better PowerPoint presentations

Have you ever given a PowerPoint presentation and noticed that something about it just seemed a little … off? If you’re unfamiliar with basic PowerPoint design principles, it can be difficult to create a slide show that presents your information in the best light.

Poorly designed presentations can leave an audience feeling confused, bored, and even irritated. Review these tips to make your next presentation more engaging.

Don't read your presentation straight from the slides

If your audience can both read and hear, it’s a waste of time for you to simply read your slides aloud. Your audience will zone out and stop listening to what you’re saying, which means they won’t hear any extra information you include.

Instead of typing out your entire presentation, include only main ideas, keywords, and talking points in your slide show text. Engage your audience by sharing the details out loud.

Follow the 5/5/5 rule

To keep your audience from feeling overwhelmed, you should keep the text on each slide short and to the point. Some experts suggest using the 5/5/5 rule : no more than five words per line of text, five lines of text per slide, or five text-heavy slides in a row.

Don't forget your audience

Who will be watching your presentation? The same goofy effects and funny clip art that would entertain a classroom full of middle-school students might make you look unprofessional in front of business colleagues and clients.

Humor can lighten up a presentation, but if you use it inappropriately your audience might think you don’t know what you’re doing. Know your audience, and tailor your presentation to their tastes and expectations.

Choose readable colors and fonts

Your text should be easy to read and pleasant to look at. Large, simple fonts and theme colors are always your best bet. The best fonts and colors can vary depending on your presentation setting. Presenting in a large room? Make your text larger than usual so people in the back can read it. Presenting with the lights on? Dark text on a light background is your best bet for visibility.

Don't overload your presentation with animations

As anyone who’s sat through a presentation while every letter of every paragraph zoomed across the screen can tell you, being inundated with complicated animations and exciting slide transitions can become irritating.

Before including effects like this in your presentation, ask yourself: Would this moment in the presentation be equally strong without an added effect? Does it unnecessarily delay information? If the answer to either question is yes—or even maybe—leave out the effect.

Use animations sparingly to enhance your presentation

Don’t take the last tip to mean you should avoid animations and other effects entirely. When used sparingly, subtle effects and animations can add to your presentation. For example, having bullet points appear as you address them rather than before can help keep your audience’s attention.

Keep these tips in mind the next time you create a presentation—your audience will thank you. For more detailed information on creating a PowerPoint presentation, visit our Office tutorials .

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Microsoft 365 Life Hacks > Presentations > Implementing The 10-20-30 Rule of PowerPoint

Implementing The 10-20-30 Rule of PowerPoint

If you’re not used to making a PowerPoint presentation , it can be tough to know how long to make it and how to format the slides. On the other side of the coin: you might overthink your presentation and put too much information on too many slides.

With help from the 10-20-30 rule, you can make a PowerPoint presentation that’s engaging and efficient . The guidelines for this rule are as follows:

• No more than 10 slides.
• No longer than 20 minutes.
• No larger than 30-point font.

Let’s look deeper at the 10-20-30 PowerPoint rule, why it’s a good rule to follow and things to do to follow this guideline.

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Don’t use more than 10 slides. A good presenter shouldn’t have to (or want to) lean heavily on their PowerPoint slides. The slides should be a supplement for your presentation, not the headliner. Limiting to 10 slides will ensure that you’re not going over the top with the length of your presentation and keeps it moving. Your slide count should include both your title and conclusion. A presentation that goes on any longer than 10 slides will distract from what you’re saying and starts to feel like an information overload.

Keep your presentation 20 minutes MAX. During a presentation, people start tuning out after about 10 minutes.Limiting your presentation to this length will ensure that your audience will remember much of what you’re saying. If you’re covering a more complex topic and need more time, stick to the 20-minute MAX rule—it’s much easier to schedule your presentation by timing each slide down to about two minutes. That feels like a much more manageable timeframe, doesn’t it?

Don’t use fonts smaller than size 30. A 30-point font is a great minimum size because it ensures that your text is easy to read from a distance. The recommended guideline to make your presentation accessible to those who might be visually impaired is a 24-point font. Upping the size to 30 is a significant difference, and you can be confident that your audience can see what you’ve written. In addition, choose a font that’s easy to read. For years it was recommended that you stick solely to sans-serif fonts with digital media because serifs could blur together, making certain fonts hard to read. High-resolution screens have nearly eliminated this problem, so some serif fonts can be used and are easy to read in PowerPoint presentations.

Tips for sticking to these guidelines. It’s not always easy to cut down your presentation to fit the 30-20-10 rule if you’re presenting a lot of information. Follow these tips while putting together your presentation to make the entire process easier on yourself:

• Limit text to the 6×6 rule. It can feel like there are a lot of rules for making a PowerPoint presentation, but they’re all there to help you make a well-organized and engaging presentation. The 6×6 rule suggests that you don’t use more than six lines or bullet points on each slide and limit each line or bullet point to six words. Following the 6×6 rule helps to ensure that you’re limiting the amount of information on your slides so you can continue to present it rather than have your audience read it.
• Use visuals instead. Visuals like graphics, animated gifs, and videos can help to keep your audience engaged . Including visuals with your presentation will also help you limit the amount of time and content on each slide. A graph or illustration on the right side of your slide limits the amount of space you have on the left side. This can help to minimize the amount of text you have.
• Practice makes perfect. There’s a very cool, free tool called PowerPoint Speaker Coach , which leverages AI to help you nail your presentation. Speaker coach gives you feedback on your pace, pitch, use of filler words, poor grammar, lack of originality, use of sensitive phrases, and more as you rehearse your presentation. You’ll get a Summary Report at the end—with key pieces of feedback to help you become a confident presenter .

Use the 10-20-30 PowerPoint rule and these other tips to keep your presentation simple. Whether you’re a college student presenting a class project or a teen making the case for a new car, following these guidelines will help.

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Ten simple rules for effective presentation slides

Kristen m. naegle.

Biomedical Engineering and the Center for Public Health Genomics, University of Virginia, Charlottesville, Virginia, United States of America

Introduction

The “presentation slide” is the building block of all academic presentations, whether they are journal clubs, thesis committee meetings, short conference talks, or hour-long seminars. A slide is a single page projected on a screen, usually built on the premise of a title, body, and figures or tables and includes both what is shown and what is spoken about that slide. Multiple slides are strung together to tell the larger story of the presentation. While there have been excellent 10 simple rules on giving entire presentations [ 1 , 2 ], there was an absence in the fine details of how to design a slide for optimal effect—such as the design elements that allow slides to convey meaningful information, to keep the audience engaged and informed, and to deliver the information intended and in the time frame allowed. As all research presentations seek to teach, effective slide design borrows from the same principles as effective teaching, including the consideration of cognitive processing your audience is relying on to organize, process, and retain information. This is written for anyone who needs to prepare slides from any length scale and for most purposes of conveying research to broad audiences. The rules are broken into 3 primary areas. Rules 1 to 5 are about optimizing the scope of each slide. Rules 6 to 8 are about principles around designing elements of the slide. Rules 9 to 10 are about preparing for your presentation, with the slides as the central focus of that preparation.

Rule 1: Include only one idea per slide

Each slide should have one central objective to deliver—the main idea or question [ 3 – 5 ]. Often, this means breaking complex ideas down into manageable pieces (see Fig 1 , where “background” information has been split into 2 key concepts). In another example, if you are presenting a complex computational approach in a large flow diagram, introduce it in smaller units, building it up until you finish with the entire diagram. The progressive buildup of complex information means that audiences are prepared to understand the whole picture, once you have dedicated time to each of the parts. You can accomplish the buildup of components in several ways—for example, using presentation software to cover/uncover information. Personally, I choose to create separate slides for each piece of information content I introduce—where the final slide has the entire diagram, and I use cropping or a cover on duplicated slides that come before to hide what I’m not yet ready to include. I use this method in order to ensure that each slide in my deck truly presents one specific idea (the new content) and the amount of the new information on that slide can be described in 1 minute (Rule 2), but it comes with the trade-off—a change to the format of one of the slides in the series often means changes to all slides.

Top left: A background slide that describes the background material on a project from my lab. The slide was created using a PowerPoint Design Template, which had to be modified to increase default text sizes for this figure (i.e., the default text sizes are even worse than shown here). Bottom row: The 2 new slides that break up the content into 2 explicit ideas about the background, using a central graphic. In the first slide, the graphic is an explicit example of the SH2 domain of PI3-kinase interacting with a phosphorylation site (Y754) on the PDGFR to describe the important details of what an SH2 domain and phosphotyrosine ligand are and how they interact. I use that same graphic in the second slide to generalize all binding events and include redundant text to drive home the central message (a lot of possible interactions might occur in the human proteome, more than we can currently measure). Top right highlights which rules were used to move from the original slide to the new slide. Specific changes as highlighted by Rule 7 include increasing contrast by changing the background color, increasing font size, changing to sans serif fonts, and removing all capital text and underlining (using bold to draw attention). PDGFR, platelet-derived growth factor receptor.

Rule 2: Spend only 1 minute per slide

When you present your slide in the talk, it should take 1 minute or less to discuss. This rule is really helpful for planning purposes—a 20-minute presentation should have somewhere around 20 slides. Also, frequently giving your audience new information to feast on helps keep them engaged. During practice, if you find yourself spending more than a minute on a slide, there’s too much for that one slide—it’s time to break up the content into multiple slides or even remove information that is not wholly central to the story you are trying to tell. Reduce, reduce, reduce, until you get to a single message, clearly described, which takes less than 1 minute to present.

Rule 3: Make use of your heading

When each slide conveys only one message, use the heading of that slide to write exactly the message you are trying to deliver. Instead of titling the slide “Results,” try “CTNND1 is central to metastasis” or “False-positive rates are highly sample specific.” Use this landmark signpost to ensure that all the content on that slide is related exactly to the heading and only the heading. Think of the slide heading as the introductory or concluding sentence of a paragraph and the slide content the rest of the paragraph that supports the main point of the paragraph. An audience member should be able to follow along with you in the “paragraph” and come to the same conclusion sentence as your header at the end of the slide.

Rule 4: Include only essential points

While you are speaking, audience members’ eyes and minds will be wandering over your slide. If you have a comment, detail, or figure on a slide, have a plan to explicitly identify and talk about it. If you don’t think it’s important enough to spend time on, then don’t have it on your slide. This is especially important when faculty are present. I often tell students that thesis committee members are like cats: If you put a shiny bauble in front of them, they’ll go after it. Be sure to only put the shiny baubles on slides that you want them to focus on. Putting together a thesis meeting for only faculty is really an exercise in herding cats (if you have cats, you know this is no easy feat). Clear and concise slide design will go a long way in helping you corral those easily distracted faculty members.

Rule 5: Give credit, where credit is due

An exception to Rule 4 is to include proper citations or references to work on your slide. When adding citations, names of other researchers, or other types of credit, use a consistent style and method for adding this information to your slides. Your audience will then be able to easily partition this information from the other content. A common mistake people make is to think “I’ll add that reference later,” but I highly recommend you put the proper reference on the slide at the time you make it, before you forget where it came from. Finally, in certain kinds of presentations, credits can make it clear who did the work. For the faculty members heading labs, it is an effective way to connect your audience with the personnel in the lab who did the work, which is a great career booster for that person. For graduate students, it is an effective way to delineate your contribution to the work, especially in meetings where the goal is to establish your credentials for meeting the rigors of a PhD checkpoint.

Rule 6: Use graphics effectively

As a rule, you should almost never have slides that only contain text. Build your slides around good visualizations. It is a visual presentation after all, and as they say, a picture is worth a thousand words. However, on the flip side, don’t muddy the point of the slide by putting too many complex graphics on a single slide. A multipanel figure that you might include in a manuscript should often be broken into 1 panel per slide (see Rule 1 ). One way to ensure that you use the graphics effectively is to make a point to introduce the figure and its elements to the audience verbally, especially for data figures. For example, you might say the following: “This graph here shows the measured false-positive rate for an experiment and each point is a replicate of the experiment, the graph demonstrates …” If you have put too much on one slide to present in 1 minute (see Rule 2 ), then the complexity or number of the visualizations is too much for just one slide.

Rule 7: Design to avoid cognitive overload

The type of slide elements, the number of them, and how you present them all impact the ability for the audience to intake, organize, and remember the content. For example, a frequent mistake in slide design is to include full sentences, but reading and verbal processing use the same cognitive channels—therefore, an audience member can either read the slide, listen to you, or do some part of both (each poorly), as a result of cognitive overload [ 4 ]. The visual channel is separate, allowing images/videos to be processed with auditory information without cognitive overload [ 6 ] (Rule 6). As presentations are an exercise in listening, and not reading, do what you can to optimize the ability of the audience to listen. Use words sparingly as “guide posts” to you and the audience about major points of the slide. In fact, you can add short text fragments, redundant with the verbal component of the presentation, which has been shown to improve retention [ 7 ] (see Fig 1 for an example of redundant text that avoids cognitive overload). Be careful in the selection of a slide template to minimize accidentally adding elements that the audience must process, but are unimportant. David JP Phillips argues (and effectively demonstrates in his TEDx talk [ 5 ]) that the human brain can easily interpret 6 elements and more than that requires a 500% increase in human cognition load—so keep the total number of elements on the slide to 6 or less. Finally, in addition to the use of short text, white space, and the effective use of graphics/images, you can improve ease of cognitive processing further by considering color choices and font type and size. Here are a few suggestions for improving the experience for your audience, highlighting the importance of these elements for some specific groups:

• Use high contrast colors and simple backgrounds with low to no color—for persons with dyslexia or visual impairment.
• Use sans serif fonts and large font sizes (including figure legends), avoid italics, underlining (use bold font instead for emphasis), and all capital letters—for persons with dyslexia or visual impairment [ 8 ].
• Use color combinations and palettes that can be understood by those with different forms of color blindness [ 9 ]. There are excellent tools available to identify colors to use and ways to simulate your presentation or figures as they might be seen by a person with color blindness (easily found by a web search).
• In this increasing world of virtual presentation tools, consider practicing your talk with a closed captioning system capture your words. Use this to identify how to improve your speaking pace, volume, and annunciation to improve understanding by all members of your audience, but especially those with a hearing impairment.

Rule 8: Design the slide so that a distracted person gets the main takeaway

It is very difficult to stay focused on a presentation, especially if it is long or if it is part of a longer series of talks at a conference. Audience members may get distracted by an important email, or they may start dreaming of lunch. So, it’s important to look at your slide and ask “If they heard nothing I said, will they understand the key concept of this slide?” The other rules are set up to help with this, including clarity of the single point of the slide (Rule 1), titling it with a major conclusion (Rule 3), and the use of figures (Rule 6) and short text redundant to your verbal description (Rule 7). However, with each slide, step back and ask whether its main conclusion is conveyed, even if someone didn’t hear your accompanying dialog. Importantly, ask if the information on the slide is at the right level of abstraction. For example, do you have too many details about the experiment, which hides the conclusion of the experiment (i.e., breaking Rule 1)? If you are worried about not having enough details, keep a slide at the end of your slide deck (after your conclusions and acknowledgments) with the more detailed information that you can refer to during a question and answer period.

Rule 9: Iteratively improve slide design through practice

Well-designed slides that follow the first 8 rules are intended to help you deliver the message you intend and in the amount of time you intend to deliver it in. The best way to ensure that you nailed slide design for your presentation is to practice, typically a lot. The most important aspects of practicing a new presentation, with an eye toward slide design, are the following 2 key points: (1) practice to ensure that you hit, each time through, the most important points (for example, the text guide posts you left yourself and the title of the slide); and (2) practice to ensure that as you conclude the end of one slide, it leads directly to the next slide. Slide transitions, what you say as you end one slide and begin the next, are important to keeping the flow of the “story.” Practice is when I discover that the order of my presentation is poor or that I left myself too few guideposts to remember what was coming next. Additionally, during practice, the most frequent things I have to improve relate to Rule 2 (the slide takes too long to present, usually because I broke Rule 1, and I’m delivering too much information for one slide), Rule 4 (I have a nonessential detail on the slide), and Rule 5 (I forgot to give a key reference). The very best type of practice is in front of an audience (for example, your lab or peers), where, with fresh perspectives, they can help you identify places for improving slide content, design, and connections across the entirety of your talk.

Rule 10: Design to mitigate the impact of technical disasters

The real presentation almost never goes as we planned in our heads or during our practice. Maybe the speaker before you went over time and now you need to adjust. Maybe the computer the organizer is having you use won’t show your video. Maybe your internet is poor on the day you are giving a virtual presentation at a conference. Technical problems are routinely part of the practice of sharing your work through presentations. Hence, you can design your slides to limit the impact certain kinds of technical disasters create and also prepare alternate approaches. Here are just a few examples of the preparation you can do that will take you a long way toward avoiding a complete fiasco:

• Save your presentation as a PDF—if the version of Keynote or PowerPoint on a host computer cause issues, you still have a functional copy that has a higher guarantee of compatibility.
• In using videos, create a backup slide with screen shots of key results. For example, if I have a video of cell migration, I’ll be sure to have a copy of the start and end of the video, in case the video doesn’t play. Even if the video worked, you can pause on this backup slide and take the time to highlight the key results in words if someone could not see or understand the video.
• Avoid animations, such as figures or text that flash/fly-in/etc. Surveys suggest that no one likes movement in presentations [ 3 , 4 ]. There is likely a cognitive underpinning to the almost universal distaste of pointless animations that relates to the idea proposed by Kosslyn and colleagues that animations are salient perceptual units that captures direct attention [ 4 ]. Although perceptual salience can be used to draw attention to and improve retention of specific points, if you use this approach for unnecessary/unimportant things (like animation of your bullet point text, fly-ins of figures, etc.), then you will distract your audience from the important content. Finally, animations cause additional processing burdens for people with visual impairments [ 10 ] and create opportunities for technical disasters if the software on the host system is not compatible with your planned animation.

Conclusions

These rules are just a start in creating more engaging presentations that increase audience retention of your material. However, there are wonderful resources on continuing on the journey of becoming an amazing public speaker, which includes understanding the psychology and neuroscience behind human perception and learning. For example, as highlighted in Rule 7, David JP Phillips has a wonderful TEDx talk on the subject [ 5 ], and “PowerPoint presentation flaws and failures: A psychological analysis,” by Kosslyn and colleagues is deeply detailed about a number of aspects of human cognition and presentation style [ 4 ]. There are many books on the topic, including the popular “Presentation Zen” by Garr Reynolds [ 11 ]. Finally, although briefly touched on here, the visualization of data is an entire topic of its own that is worth perfecting for both written and oral presentations of work, with fantastic resources like Edward Tufte’s “The Visual Display of Quantitative Information” [ 12 ] or the article “Visualization of Biomedical Data” by O’Donoghue and colleagues [ 13 ].

Acknowledgments

I would like to thank the countless presenters, colleagues, students, and mentors from which I have learned a great deal from on effective presentations. Also, a thank you to the wonderful resources published by organizations on how to increase inclusivity. A special thanks to Dr. Jason Papin and Dr. Michael Guertin on early feedback of this editorial.

Funding Statement

The author received no specific funding for this work.

5 golden rules of PowerPoint design

april 30, 2024

by Deb Ashby

Wondering how to design the perfect PowerPoint presentation? It's easier than you think–just follow five simple rules to get started:

1. Consider using templates

When building a slide deck, it’s important to maintain consistency throughout. We want to ensure we are using consistent font styles, colors and themes. This can be tricky when designing from scratch, so why not start from a template?

Microsoft Create contains hundreds of pre-made, customizable PowerPoint templates, which means you don’t have to start from scratch and the fonts and colors are already set for you.

Simply choose a template from the gallery, customize it as needed, and you are done!

2. No walls of text

We’ve all seen PowerPoint presentations where slides contain too much text. The human brain struggles to listen and read at the same time. If you are presenting to an audience, keep the text on slides to a minimum.

Consider employing the “5-5-5" rule. No more than 5 lines, no more than 5 words, no more than 5 minutes. Think short and sharp memory joggers instead of rambling paragraphs.

Where possible, consider replacing text with visuals to represent your point. People remember images more than words.

3. Be mindful of colors and fonts

No one wants their audience to leave with a headache after an hour of straining to read slides. We need to ensure that our presentation is easy to read for everyone – even for those in the nosebleed seats at the back! Think about the font you are using. Is it appropriate for the presentation? What about the font size? Can people at the back easily read? What about people with visual impairment? Ensure all text is at least 24pts.

When it comes to color, ensure all slides have good contrast. Dark backgrounds should have light font and vice versa.

4. Use animation sparingly

Animation can really liven up an otherwise flat presentation. However, it should be used thoughtfully and sparingly. Too much of the wrong type of animation with objects flying in and zooming around the screen, while fun, can look confusing and unprofessional.

Animation should be subtle (especially for pitch decks and other formal presentations). With every animation you add, ask yourself, "Is this going to enhance my presentation or distract from it?"

5. Engage your audience

When presenting to an audience, there is usually an awkward time before the presentation begins while the speaker waits for everyone to arrive. During this time, people may start scrolling on their phones or get distracted with work emails, and it can be hard to pull the audience back.

To avoid this issue, work to grab your audience's attention before the presentation even starts. Instead of just having the title slide on the screen, consider creating "kiosk slides." These are a series of slides that contain a combination of interesting things for the audience to look at or engage with. Maybe you have an interesting image? A funny quote or fun facts? Or maybe there is a question you want them to think about prior to the session?

Create these slides and have them automatically cycle round before the presentation starts.

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The Essential 5 Rules of Effective PowerPoint Presentations

PowerPoint presentations have become a cornerstone of modern communication, whether in the boardroom, the classroom, or the conference hall. When PowerPoint is used effectively, it can elevate your message, making your message engaging, clear, and memorable. There are 5 simple rules to follow to ensure your presentation doesn’t become a dreaded “death by PowerPoint” experience. In this blog, we’ll quickly explore these five essential rules of creating compelling and impactful PowerPoint presentations.

Rule 1: Keep It Simple

One of the cardinal sins in PowerPoint presentations is overcrowding your slides with text, bullet points, and too many visuals. The first rule is to keep it simple. Each slide should have a single, clear message. Use concise language, bullet points, and minimal text to convey your points. Visuals should be clean and uncluttered. Simplicity enhances comprehension and retention.

Rule 2: Visualize Your Data

Data is a critical element in many presentations, but raw numbers can be overwhelming. Rule number two is to visualize your data. Use charts, graphs, and diagrams to represent your data in a visually engaging way. Choose the right type of visualization for your information, ensuring it’s easy to understand at a glance. Well-crafted visuals make your data more accessible and memorable.

Rule 3: Tell a Story

The most compelling presentations are those that tell a story. Rule three is all about storytelling. Structure your presentation like a narrative with a clear beginning, middle, and end. Start with an attention-grabbing introduction, build your narrative with supporting points, and conclude with a memorable takeaway or call to action. A well-structured story captivates your audience and helps them connect with your message.

Rule 4: Design Matters

Effective design is crucial to a successful PowerPoint presentation. Rule four is all about design. Choose a consistent, visually appealing template. Use fonts, colors, and imagery that align with your message and branding. Ensure that text is legible and that visuals are high-quality and relevant. Good design enhances professionalism and keeps your audience engaged.

Rule 5: Practice and Rehearse

No matter how well your slides are designed, the delivery is equally important. Rule five emphasizes practice and rehearsal. Familiarize yourself with the content, so you can present confidently and naturally. Rehearse your timing, transitions, and any interactive elements. Anticipate questions and prepare for them. Practice helps you connect with your audience and come across as a confident, knowledgeable speaker.

Mastering the art of PowerPoint presentations requires following these five fundamental rules: simplicity, data visualization, storytelling, design, and practice. These rules can transform your presentations from dull and forgettable to compelling and impactful. By keeping your slides clear and uncluttered, visually representing data, weaving a narrative, paying attention to design, and practicing your delivery, you can create presentations that inform, engage, and leave a lasting impression on your audience. The next time you create a PowerPoint presentation, remember these rules to ensure your message shines.

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Microsoft Office vs. Google Docs, Sheets, Slides: Which Is Best?

Got a usb-c iphone here's what to do with your old lightning gear, how to switch from google to proton, quick links, table of contents, start with a goal, less is more, consider your typeface, make bullet points count, limit the use of transitions, skip text where possible, think in color, take a look from the top down, bonus: start with templates.

Slideshows are an intuitive way to share complex ideas with an audience, although they're dull and frustrating when poorly executed. Here are some tips to make your Microsoft PowerPoint presentations sing while avoiding common pitfalls.

It all starts with identifying what we're trying to achieve with the presentation. Is it informative, a showcase of data in an easy-to-understand medium? Or is it more of a pitch, something meant to persuade and convince an audience and lead them to a particular outcome?

It's here where the majority of these presentations go wrong with the inability to identify the talking points that best support our goal. Always start with a goal in mind: to entertain, to inform, or to share data in a way that's easy to understand. Use facts, figures, and images to support your conclusion while keeping structure in mind (Where are we now and where are we going?).

I've found that it's helpful to start with the ending. Once I know how to end a presentation, I know how best to get to that point. I start by identifying the takeaway---that one nugget that I want to implant before thanking everyone for their time---and I work in reverse to figure out how best to get there.

Your mileage, of course, may vary. But it's always going to be a good idea to put in the time in the beginning stages so that you aren't reworking large portions of the presentation later. And that starts with a defined goal.

A slideshow isn't supposed to include everything. It's an introduction to a topic, one that we can elaborate on with speech. Anything unnecessary is a distraction. It makes the presentation less visually appealing and less interesting, and it makes you look bad as a presenter.

This goes for text as well as images. There's nothing worse, in fact, than a series of slides where the presenter just reads them as they appear. Your audience is capable of reading, and chances are they'll be done with the slide, and browsing Reddit, long before you finish. Avoid putting the literal text on the screen, and your audience will thank you.

Related: How to Burn Your PowerPoint to DVD

Right off the bat, we're just going to come out and say that Papyrus and Comic Sans should be banned from all PowerPoint presentations, permanently. Beyond that, it's worth considering the typeface you're using and what it's saying about you, the presenter, and the presentation itself.

Consider choosing readability over aesthetics, and avoid fancy fonts that could prove to be more of a distraction than anything else. A good presentation needs two fonts: a serif and sans-serif. Use one for the headlines and one for body text, lists, and the like. Keep it simple. Veranda, Helvetica, Arial, and even Times New Roman are safe choices. Stick with the classics and it's hard to botch this one too badly.

There reaches a point where bullet points become less of a visual aid and more of a visual examination.

Bullet points should support the speaker, not overwhelm his audience. The best slides have little or no text at all, in fact. As a presenter, it's our job to talk through complex issues, but that doesn't mean that we need to highlight every talking point.

Instead, think about how you can break up large lists into three or four bullet points. Carefully consider whether you need to use more bullet points, or if you can combine multiple topics into a single point instead. And if you can't, remember that there's no one limiting the number of slides you can have in a presentation. It's always possible to break a list of 12 points down into three pages of four points each.

Animation, when used correctly, is a good idea. It breaks up slow-moving parts of a presentation and adds action to elements that require it. But it should be used judiciously.

Adding a transition that wipes left to right between every slide or that animates each bullet point in a list, for example, starts to grow taxing on those forced to endure the presentation. Viewers get bored quickly, and animations that are meant to highlight specific elements quickly become taxing.

That's not to say that you can't use animations and transitions, just that you need to pick your spots. Aim for no more than a handful of these transitions for each presentation. And use them in spots where they'll add to the demonstration, not detract from it.

Sometimes images tell a better story than text can. And as a presenter, your goal is to describe points in detail without making users do a lot of reading. In these cases, a well-designed visual, like a chart, might better convey the information you're trying to share.

The right image adds visual appeal and serves to break up longer, text-heavy sections of the presentation---but only if you're using the right images. A single high-quality image can make all the difference between a success and a dud when you're driving a specific point home.

When considering text, don't think solely in terms of bullet points and paragraphs. Tables, for example, are often unnecessary. Ask yourself whether you could present the same data in a bar or line chart instead.

Color is interesting. It evokes certain feelings and adds visual appeal to your presentation as a whole. Studies show that color also improves interest, comprehension, and retention. It should be a careful consideration, not an afterthought.

You don't have to be a graphic designer to use color well in a presentation. What I do is look for palettes I like, and then find ways to use them in the presentation. There are a number of tools for this, like Adobe Color , Coolors , and ColorHunt , just to name a few. After finding a palette you enjoy, consider how it works with the presentation you're about to give. Pastels, for example, evoke feelings of freedom and light, so they probably aren't the best choice when you're presenting quarterly earnings that missed the mark.

It's also worth mentioning that you don't need to use every color in the palette. Often, you can get by with just two or three, though you should really think through how they all work together and how readable they'll be when layered. A simple rule of thumb here is that contrast is your friend. Dark colors work well on light backgrounds, and light colors work best on dark backgrounds.

Spend some time in the Slide Sorter before you finish your presentation. By clicking the four squares at the bottom left of the presentation, you can take a look at multiple slides at once and consider how each works together. Alternatively, you can click "View" on the ribbon and select "Slide Sorter."

Are you presenting too much text at once? Move an image in. Could a series of slides benefit from a chart or summary before you move on to another point?

It's here that we have the opportunity to view the presentation from beyond the single-slide viewpoint and think in terms of how each slide fits, or if it fits at all. From this view, you can rearrange slides, add additional ones, or delete them entirely if you find that they don't advance the presentation.

The difference between a good presentation and a bad one is really all about preparation and execution. Those that respect the process and plan carefully---not only the presentation as a whole, but each slide within it---are the ones who will succeed.

This brings me to my last (half) point: When in doubt, just buy a template and use it. You can find these all over the web, though Creative Market and GraphicRiver are probably the two most popular marketplaces for this kind of thing. Not all of us are blessed with the skills needed to design and deliver an effective presentation. And while a pre-made PowerPoint template isn't going to make you a better presenter, it will ease the anxiety of creating a visually appealing slide deck.

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10 Top PowerPoint Presentation Tips for Beginners (2022 List)

Written by: Heleana Tiburca

Creating a PowerPoint presentation can seem like a daunting task, but it doesn’t need to be.

In this list, you’ll find the best practices and tips for creating a powerful PowerPoint presentation for beginners.

You’ll learn how to:

• Create a professional-looking slideshow presentation
• Keep your Powerpoint presentation design cohesive
• Make your slides interactive
• Animate text and graphics

So without further ado, let’s jump right in.

10 Tips for Effective PowerPoint Presentations

Tip #1: choose an interesting topic, tip #2: do some deep research, tip #3: use an amazing presentation tool, tip #4: pick out a presentation template, tip #5: keep your audience in mind, tip #6: add eye-catching headings and text, tip #7: keep it engaging with animations, tip #8: make your powerpoint interactive, tip #9: add visuals to your presentation, tip #10: practice presenting your slideshow.

So, you need to create a PowerPoint presentation but don’t know where to start. The very first and most important thing you’ll need to do is to decide on your topic.

You’ll want to make sure that the topic you choose is interesting and engaging for those who will be listening to you present your slideshow.

If you’re not in control of your topic and you’ve been assigned a task to present, don’t worry. There are lots of different ways that you can capture your audience’s attention, and transform a boring topic into an incredibly interactive and engaging presentation.

You can do this by using an effective PowerPoint presentation template that will capture your audience’s attention, no matter how bland the subject.

Learn more about PowerPoint templates and how you can use them to your advantage in tip #4!

Once you’ve chosen your PowerPoint presentation topic, you need to make sure that you get all of your facts straight.

Do a deep dive into your research and come up with useful and interesting information that you can use at your next presentation.

Once you’ve gathered up some information, it’s time to make a bullet point list of topics you want to cover, to make sure you don’t leave anything important out in your presentation.

After you’ve created a bullet point list full of your main points and all the important points that you want to convey, you can then make an outline of your speech.

This can be a rough draft, or you can write out in great detail your entire “script”, so to say. If you’re a spontaneous writer, then you may want to write directly in the slideshow editor of your choice.

If not, you can write it all out on a document, so that you’re ready to copy and paste right onto your slideshow presentation.

The best way to create an amazing slideshow is by using an equally amazing slideshow tool.

A tool like Visme will help you create a professional-looking and exciting PowerPoint presentation efficiently and quickly, even as a beginner.

Visme is a slideshow presentation maker that lets you easily create your entire presentation from start to finish. You can even import existing PowerPoint presentations into Visme and edit them there. When you’ve finished editing, you can export editable PowerPoints to present offline.

Visme is a diverse tool that does so much more than just create PowerPoint presentations. You can create anything design-related there, including videos, social media posts, ebooks, manuals, infographics and more.

Other than hundreds of slide templates and fully designed presentations, you also get access to advanced editing tools to make your presentation unique and creative.

Add and replace backgrounds, tap into free libraries of photos, videos, icons and illustrations, add pre-animated assets or manually animate objects and text, and switch up the color scheme with a single click.

With Visme, creating presentations that stand out is as easy as 1-2-3.

Now, let’s jump into the specifics of how to make an effective presentation.

Ready to create your own presentation in minutes?

• Add your own text, images and more
• Customize colors, fonts and everything else
• Choose from hundreds of slide designs and templates
• Add interactive buttons and animations

Next on our list of PowerPoint tips for beginners is picking out the perfect template.

Visme is an amazing presentation software that has an abundance of slideshow presentation templates that you can choose from and customize.

We have modern PowerPoint templates, data-driven presentation templates, colorful templates and everything in between. Just scroll through all the templates and we’re confident you’ll find the perfect one for you.

If you want, you can even design templates of your own and save them for future slideshows that you want to create in a similar fashion.

You can also browse through our presentation themes, which include hundreds of pre-made slides you can mix and match to create your own presentation deck.

Once you pick out your template, you can edit every single design aspect, from the overlays to images, to the color scheme, clipart and stickers, slide transitions and more.

We recommend finding a template that resembles the presentation that you need so that the design process goes as smoothly and easily for you as possible. Creating a presentation should be enjoyable, and Visme makes that process possible.

If you are feeling confident and you don’t want to use one of our professionally designed slideshow templates, you can start from scratch and create your own. Add and remove as many pages are you want and benefit from our stock images and videos, stickers, text templates and more.

Once you’ve chosen your template, you need to think of your audience. Not every presentation design is going to be appropriate for every audience.

In order to make an effective PowerPoint, you need to get in your audience’s head. Ask yourself, “What do they want to see?” or “What value can I bring to them?”.

The design approach you take will greatly impact the results of your audience’s retention. You want to make sure that you please your audience as much as possible and keep them engaged with what you’re trying to convey to them.

If you need to create a report-based, data-driven presentation, then you need to add lots of charts. But not just any type of boring chart. You can use one of Visme’s beautiful charts and edit the values, axis, legend, colors, appearance and more.

If you already have your data in an Excel sheet or Google sheet, you can import them into Visme’s editor and they will automatically be turned into visual data.

You can also add charts and graphs, diagrams, tables, maps and data widgets. Whatever you need, Visme has it.

You want to make sure that your PowerPoint slideshow’s readability is on point. You can do this by choosing the clear and engaging fonts that go with your presentation topic and theme.

In Visme, you can customize the font, style, size and color of your text. Adjust spacing, borders and even animate the text to make your slides more engaging.

We have tons of typefaces for you to choose from, from Helvetica to Calibri and Arial, to sans-serif and serif fonts, we know you’ll find the perfect one to create a great presentation.

Remember, less is more when it comes to a seamless design. Instead of lines upon lines of text, you should be strategic about your text design.

Make sure not to use more than 3 different typefaces per slide. This will keep your design looking sleek and not overloaded.

You can do also use premade text templates created by our professional designers. Simply scroll through all the different text templates, find one you like, and drag and drop it onto your slide. From there, you can customize it as much as you please.

It’s important to keep all the design elements and text on your slideshow aligned, so take advantage of our grid and keep everything visually pleasing and aligned.

You can drive your main points home with a large heading, and align other, smaller text boxes beneath to make sure you stay on track and don’t deter from your main points.

One way you can make your text stand out is to incorporate shapes. If you want to make your text pop out and come to life, add a shape behind them.

Make sure the shape color you choose is a good contrast to the text color so that you can easily see what is written out without having to squint your eyes and decipher what’s written.

You can also take advantage of negative space in your design. If you feel like there’s an empty spot in your slide that looks a little awkward, it’s the perfect place to add some text.

Using negative space for showcasing text is always visually appealing, so use those blank spaces to your advantage!

Another great way you can keep your audience engaged with your presentation is by animating objects. Instead of just showing them a boring, static slide, why not animate the text and objects to bring everything to life?

In Visme’s editor, you can animate any object with just the click of a button.

Make any element slide in and out, bounce, fade in or fade out, spin, appear from thin air and more. There are so many ways you can animate objects and fit your design style to make your presentation stand out from the rest.

You can even go through our library of professionally designed animated graphics and drop them onto your slide. Choose from animated characters, illustrations, icons, special effects and avatars.

Once you add an animated graphic to your design, you can customize them in many different ways, such as editing the pose, speed, repetitions and colors.

Instead of just having your next slide show up as a static image, use a transition between the two slides in order to make the transition seamless.

Visme has lots of elegant and modern transitions to choose from. Scroll through our transition presets and try them out to see which one suits your style best. You might like the zoom-in transition, slide-in or fade.

There are so many transitions for you to choose from, but we recommend you find the one you like most and use it for all slide transitions for the entire slideshow presentation. This will keep your design cohesive and easy on the eyes.

Don’t forget, you can also use sound effects in your presentation when necessary and you want to grab your audience’s attention!

Throughout the entire presentation, you’ll want to make sure that you keep things interactive and entertaining for your audience.

Even though PowerPoint is widely used for creating slideshows, there are many different presentation softwares you can use.

If you use Visme’s presentation maker, you can make your slideshow interactive. One way you can do that is by adding external links to any graphic in the presentation. This way, you can quickly access different pages and documents without ever needing to leave the slideshow.

Another amazing interactive feature of Visme’s is the interactive maps and data visualizations. You can have your viewers simply scroll and hover over an object and more information will pop up.

For example, if you want to create a map with statistics regarding each state, you could add the information to each state in the chart, and then when someone hovers over the state, the statistic will pop up.

This is very convenient for conveying lots of information in an organized way.

You can’t have a good presentation without adding high-quality images, videos, stickers and clipart to your presentation. Without engaging visuals, you’ll quickly lose your viewer’s attention, and risk having a boring PowerPoint presentation.

Visme makes it incredibly simple to add your own multimedia. If you want to upload your own photos, video or audio, you can do so by clicking on “photos” or “media” and clicking “upload.”

Once you click on the “upload” button, you can upload your multimedia from your computer, then find it in your Visme library.

If by chance you aren’t happy with the media you have, or you don’t have any images to upload at all, there’s no need to worry.

Visme is loaded full of high-quality videos and images that are free for you to use in your presentation designs.

If you want to browse through millions of stock videos and stock images, just click on “photos” in the left menu toolbar. This will take you to all of our stock images. To search for a specific image, type a keyword in the search bar to find exactly what you’re looking for.

Once you find the perfect image or video, you can drag and drop it onto your presentation. You can then add shapes and frames to your image for a modern, geometric look.

If you’d like to edit and enhance your chosen image, you can do so in the Visme editor. You can change the brightness, contrast, colors, shadows and more. You can add and customize filters to your images for a cohesive color scheme.

For a highly effective and great presentation, you need to feel confident when presenting.

Firstly, You can rest assured that after creating a PowerPoint presentation in Visme, your design will be professional and engaging for your crowd, but now it’s up to you.

You need to be as engaging and exciting as your presentation is, so don’t wait until the last minute to practice your public speaking. Rehearsing your slideshow presentation will simplify the public speaking process and things will go much better if you practice.

Having a bulleted list next to you so you stay on track and making eye contact with your audience will help them pay attention, and will make a good presentation an excellent one.

The more you practice, the more comfortable you’ll be with your presentation. So make sure to run through it a few times and you’ll be good to go.

Ready to Level Up Your Presentations?

The best way you can create a powerful Microsoft PowerPoint presentation is by using a tool that isn’t necessarily PowerPoint.

Visme is an all-in-one design tool that will aid you in not only creating slideshows but any other type of visual content that you need, such as infographics, social media posts and documents.

Give Visme a go and create a free account today . You might become addicted to its awesomeness, so use it at your own risk!

We know that after reading all these tips, your presentation skills have gone through the roof. You’re practically a master slide-maker by now.

If want even more information and tips that can help you create modern PowerPoint designs, you can check out some of our tutorials on our YouTube channel .

We hope this article was helpful to you and we wish you the best of luck on your upcoming presentation. We know you’re going to smash it!

Frequently Asked Questions (FAQs)

We have received lots of questions regarding PowerPoint presentations and we want to make sure you get the answers you're looking for.

So let’s dive into your questions.

Q1. What is the 10-20-30 Rule of PowerPoint?

The 10 20 30 Rule of PowerPoint suggests that each presentation should have 10 slides, shouldn’t last any more than 20 minutes in total and all fonts should be at least 30 points or larger.

This is a great rule of thumb to keep in mind when creating a PowerPoint presentation.

Q2. What is the 5 by 5 rule in PowerPoint?

The 5 by 5 rule was put in place to help keep your audience from feeling overwhelmed by text.

The text on each slide should be short and to the point and have no more than five words per line and no more than five lines of text per slide.

Q3. How do you make a good PowerPoint presentation?

A good PowerPoint presentation is created in a great design tool like Visme.

Choose an engaging template, know your main points, use engaging images and animations, and drive home your main points by practicing presenting your presentation before going public with it.

Q4. What makes an effective PowerPoint presentation?

You can create an effective PowerPoint presentation by using no more than 10 slides, not overwhelming your audience with big chunks of text, having all your design elements aligned, using a great template, knowing your main points and driving them points home with a great closing argument.

Q5. What are the advantages of PowerPoint templates?

Some of the advantages to using PowerPoint templates are that you get professionally designed slideshows without having to know how to design and you can quickly copy and paste your text into the text boxes already set up for you.

But you don’t have to use PowerPoint to create PowerPoint presentations. You can use a design tool like Visme to create amazing PowerPoint Presentations.

Q6. How to make a PowerPoint presentation attractive?

One powerful way you can make your PowerPoint presentation attractive is by using high-quality visuals. This includes having high-quality images, videos, stickers, transitions, animations and more.

One easy way you can do this is by using a Visme PowerPoint presentation PowerPoint and customizing it to suit your needs.

Q7. What should a PowerPoint presentation include?

A good PowerPoint presentation should include about 10 slides full of useful information, engaging visuals, interactive elements and high-quality images among other important things.

You text should be clear and easy to read, the images shouldn’t be blurry, your main points need to be easy to spot as soon as you open the slide and you should include seamless transitions.

Q8. What’s the best alternative to PowerPoint?

The best alternative to PowerPoint in our opinion is Visme.

Visme is a presentation maker, but it's also much more than that. You can create animated slideshows, documents, infographics, social media posts, videos, and more quickly and easily.

Unlike other tools, Visme gives you the most value for your money. You can also tap into features like data visualization, brand management, team collaboration, customizable animated assets like illustrations, icons and characters, and much more.

Ready to get started? Sign up for a free Visme account today and take it for a test drive for as long as you like.

Create beautiful presentations faster with Visme.

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About the Author

I’m Heleana and I’m a content creator here at Visme. My passion is to help people find the information they’re looking for in the most fun and enjoyable way possible. Let’s make information beautiful.

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Rules of PowerPoint (Rule of 3 and More)

Do you want to give the best presentation? Have you ever created a presentation and thought it could be better but don’t know how to make it better? You can follow PowerPoint rules to make your presentation look better.

One of these rules is the rule of three. In this article, we’ll cover the rule of three and other PowerPoint rules to help you create better presentations.

Jump to content in this section:

What Is the Rule of Three?

How to use the rule of three in your presentation, more powerpoint rules.

Before we cover how to use the rule of three in your PowerPoint presentation, we need to answer the questions: what is the rule of three?  

This writing principle says people understand concepts, situations, and ideas in three groups. This rule can work for sentences, situations, or stories.

We are used to things coming in threes. Many phrases come in threes such as:

• blood, sweat, and tears
• stop, drop, and roll

Since it’s so common, our brain remembers things that come in three more easily because it's expected.

Now we’ve answered the question, what is the rule of 3? Let’s look at how to use it in PowerPoint presentations.

The presentation that will be used throughout this article is the Minimal Presentation PowerPoint Template from Envato Elements.

This premium template comes with over 300 total slides. It also comes with ten color scheme options that you can choose from.

If you want to add some visual interest to your presentation, this template makes it easy through its picture placeholders and 4000 vector icons that come with it.

The rule of three can be used to make your presentation more memorable and stand out. This is how you use the rule of three in your presentation, along with some rule of three examples.

1. Divide Your Presentation

When making a presentation that uses the rule of three, you need to divide your presentation into three parts. The parts are usually the beginning, middle, and end.

Two other ways you can divide your presentation are:

• opportunity, solution, benefit
• problem, solution, action

Your whole presentation should be structured around the number three. This means that you should have three main points in your presentation.

For example, three main points of a presentation could be:

• dogs, cats, and hamsters

Another example would be if your presentation were about the environment. You could divide it into three parts:

• identification
• conservation.

2. Use Bullet Points

According to the rule of three, you should only use three bullet points to support your points.

Three points are easier to remember. When you have three bullet points, your presentation looks full without looking overwhelmingly full.

3. Use Catchy Phrases

If you use catchy phrases, you should follow the rule of three to make those phrases more memorable.

You can use the rule of three in two ways.

• You can have a catchy phrase with three words, such as “lights, camera, action.” 
• You can also use a phrase with three words like this quote from Plato: “There are three classes of men: lovers of wisdom, lovers of honor, and lovers of gain.”

4. Use Visual Images

Every good presentation has visuals, but how do you use the rule of three with your visuals?

It's simple. If you use icons, you should only use three. If you use images, follow the rule of three.

You can also use a single image containing three aspects—the ground, mountains, and the horizon.

5. Use the Rule of Three in Flow Charts

Using the rule of three for this part is more complicated, but it is necessary to follow the rule. If you use graphs or flowcharts, you should have three main sections of that chart.

Flowcharts are great to show the process. If you want to follow the rule of three, make sure that It has three main sections.

If you use a graph to represent data, try to have three sections in your graph. For example, if you use a bar graph try having three bars in that graph if possible.

6. Use Three Main Colors

When deciding your color scheme, you should consider the rule of three. This can mean having three main colors that you use throughout your presentation. It can also mean having three colors on your slide.

Here are more PowerPoint rules that you can follow to make your presentation look better:

1. Rule of Thirds

You may be asking what’s the difference between the rule of three and the rule of thirds.

Let’s answer What's the rule of thirds?

The design rule of thirds is where you break up an image or design into different sections using columns and rows to form a grid. The grid is placed over the image and has nine equal boxes with three evenly spaced rows and columns.

The goal of the rule of thirds is that you don’t place the main elements in the center of images. You place the main elements on either the left or right. In the example above, you’ll see that the main focus (the girl with her dog) is on the left of the image, following the rule of thirds.

2. 5/5/5 Rule

The 5/5/5 rule says:

• You shouldn’t have more than five words per text in a line.
• Each slide should have no more than five lines.
• You shouldn’t have more than five text-heavy slides in a row.

When you have too many text-heavy slides in a row, it can tire your audience.

3. Font Rule

The font rule states that you should choose a font that is easy to read, and the color stands out against your slide background. Also, your text should be large enough for people in the back of the room to read it.

4. Seven by Seven

The seven-by-seven rule is where you use no more than seven words per line and no more than seven lines per visual.

If you need more words, make bullet points as sub-points below the main point. The maximum is one key point with six subpoints on a single slide.

Your slides are used to emphasize a single point. The example slide above follows the seven-by-seven rule because it has one key point and six sub-points.

5. Image Rule

The image rule is that you should use an image that is relevant to your presentation.

For example, if you’re doing a presentation on food, having an image of a basketball can confuse the audience. Your audience may forget the text but are more likely to remember your image. You also shouldn’t have too many images or graphics because they lose their effect if you do.

6. The One Principle

The one principle is similar to the image rule. It states that you should limit each visual to one idea, concept, or main point.

It can be overwhelming for the audience if you have more than one main point on a slide and use visuals for multiple points.

7. One-Minute Test

The one-minute test is where you put yourself in the audience's shoes. If your audience needs more than one minute to figure out what your slide says, then it’s too complex. If your slide is too complex, it can cause your audience to lose focus on what you’re saying.

8. 10/20/30 Rule

The 10/20/30 rule says a presentation should be no more than ten slides longer than twenty minutes and use fonts no smaller than thirty.

Some believe it's hard for audiences to comprehend more than ten concepts during a presentation. This means that your presentation shouldn’t have more than ten slides.

Knowing you have twenty minutes to give your presentation allows you to structure your presentation well.

The Top Source for PowerPoint Templates

Do you want to save time? Do you want to impress others with your presentation design? Then, try a premium PowerPoint template.

The best source for premium PowerPoint templates is Envato Elements. Using a premium template saves time because you don’t have to design a presentation from scratch. It’s already done for you.

A good template has labeled sections where all you need to do is add your text into the text holders and images in the picture placeholders. Every premium template is by professionals to be stylish and impressive. If you like to add personal touches to your presentation, you can still use a good premium template that is easily customizable.

Envato Elements is a premium subscription service with a low monthly fee and unlimited access to premium digital assets. Some of these assets include:

• premium templates

Learn More About PowerPoint

Read these articles and tutorials to learn more about PowerPoint:

Download a Premium PowerPoint Template Today!

Next time you need to make a PowerPoint presentation , try using one of these PowerPoint rules to make your presentation look better and more memorable. To impress your audience, download a premium template from Envato Elements. Sign up for Envato Elements today!

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10 Golden Rules For Creating Impactful PowerPoint Presentation

Dec 06, 2019

PowerPoint users all around the globe are constantly putting in efforts to improve their PPT presentations. We are sure you are reading this article only because you want to avoid a death-by-PowerPoint situation. Most of you must be having your own predefined set rules like, Do not cross more than “X” slides in a presentation, Replace paragraphs to bullet points, Not more than “X” words per line, make it more pictorial v/s verbose. You are not wrong at all, you seem to be on the right track. The one advice we would want to give you here is, No rule in PPT is rigid. If your PPT is serious, it may not have colorful pictures. On the other hand, if your PPT is for casual use you would want to glorify it. The rules of PPT change as per the desired mood-setting goal of the presenter.

Below are 10 Golden Rules you must try following in order to design a successful PowerPoint presentation:

•KYC: The very first mistake most presentation generators do is that they miss out on the fact that who is going to sit through this presentation. Don’t forget your audience, as they are your ultimate customers. You need to understand that the same goofy animations and freakishly funny clip arts that you would use in a classroom full of young blood might make you look unprofessional in front of the corporates. A pinch of humor can lighten up a presentation, but if you used often your audience may think they got tickets for a stand-up comedy show. Knowing your audience, and tailoring your presentation to their tastes and expectations will help you convert higher.

•Slide word Limit:  we often come across presentations with a large number of words on each slide. We recently received a PowerPoint presentation with 2,200 words on 22 slides – an average of over 100 words per page. Before we go to how many words aPPT slide should ideally have let’s spend some time on some cognitive facts. Did you know, an average adult has a maximum reading speed of between 200 and 300 words per minute?. Also, get this right that while the audience is reading your slides they are not listening to you i.e. the speaker. A good rule of thumb is  less than 40 words per slide . This rule would enable the reader to absorb the text on the slide in approximately 12 seconds and then switch their undivided attention back to the speaker. If you still want to communicate much more than the text, try a picture. As we all know that a picture is worth a thousand words, so it makes good sense to use picture v/s words. That brings us to the next golden rule: Images? From where?

•Do not use Google images: OMG, no google images? Then from where can you select pictures for your presentation? We at  iDigitize  recommend that you select images for your PPT presentation from a free stock photo bank like Pixabay.com, Pexels.com, etc. Also, we do not encourage you to use cheesy/unprofessional images. A professional audience would not like to see Donald duck, nor would a group of children want to see Gandhiji’s image. So, Select your pictures keeping in mind your audience’s taste and age.

•Limit your on-page animation and slide transitions : A fact which will keep you thinking, “Too many animations on a slide is proved to be a major cause of distraction”. If your slide has 9 bullet points and each of them appears in a wacky and lively animation (Either, at entry or exit) you can start talking (as a presenter) after 5 seconds the slide is ideal. The audience needs time to register the animation and then they move towards reading it, and then you get the spotlight. You wasted so much time on just 1 bullet point, not even on an entire slide which is acceptable. Coming to  Slide transition , limit your self with formal and acceptable transition patterns. Imagine a serious PPT on budgets and your next slide showing loss spins up to the screen? You can probably use it for a quarter where you have over-performing results. Do not overdo it? We know you are excited, do not show it to the audience through your PPt, instead demonstrate it in your speech occasionally.

•Choose readable colors and fonts: Text on your slide should be easy to read and pleasant to look at. Large font size and simple font styles have always proven to be the best bet. You need to define the best fonts styles and font colors as this can vary depending on your presentation setting. E.g. If you’re presenting in a large room? You may want to jack up the font size so that the backbenchers can read your slide with ease. Presenting with the lights on? You can consider using dark text color on a light slide background as this fits best for clear visibility in a well-lit room.

•Try different themes with different colors: It is very easy to fall into the monotony of making the same or similar type of presentation over and over again—for years. We recommend you use basic layouts and themes and then choose color schemes defining the mood of the presentation. Subtle colors for the corporate and bright for the young blood. Sometimes, using a well-designed theme can ignite the creative side of you. No ready-made design matches the creativity of a fully customized PPT slide design.

•Do not repeat slides or text, Reinforce them: Your time and the time of the audience needs to be respected. Repeating slides or text from the previous slides does no good but harm. If you need to repeat a statement, do not just copy-paste it from the previous slides instead, turn it into a reinforcement statement, which means the same. Maybe you started off your sales presentation as a sales pitch, we have these many products/services, features, pricing, etc. towards the end turn it around by explaining the need for your product/services. E.g. for a Digital Marketing agency, we would end our presentation with, “ Your potential customers are looking for you on the web, Are you there?”. It means the same thing we started with, buy our services.

•Guy Kawasaki’s 10/20/30 Rule of PowerPoint : This rule says you must not have more than 10 slides, wherein your presentation time must not exceed 20 minutes, and use fonts smaller than 30 points. This kind of rule is apt while you are making a presentation for your investors or to venture capitalists. This rule is considered to be a bold new standard for PowerPoint presentations. 

•Follow the 5/5/5 rule: Similar to the above rule of PowerPoint, here experts suggest not to exceed five words per line of text, five lines of text per slide, or five text-heavy slides in a row. This rule allows your powerpoint presentation to be readable to the audience. To keep your audience away from feeling overwhelmed, you should keep the text on each slide short and to the point as prescribed in this rule. This rule can be applied to any type of presentation.

•KISS rule:  You need to understand that, if you want a kiss from the audience simplicity with great data works. So, do not jazz up with Powerpoint presentation if your data can do that.  KISS rule: Keep it Simple Silly  says, Simplicity is the new tool for sophistication. Let your data speak, not your design. The first tool where we will not say use it sparingly, we say use it unlimitedly. 

If you try to follow the above-mentioned rule, we assure you, you are in for some loud claps post your presentation. 

Reference: https://newsalespresentation.com/11-quotes-live-powerpoint-presentations-seth-godin

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PRESENTATION DESIGN

PowerPoint 101: The 5/5/5 Rule

When it comes to presentations, we believe that content should drive design. That is, the way that you structure and organize your presentation should follow the needs of the content, rather than a rigid structure.

But this is a lot of work, and isn’t always easy, particularly if you are still learning the ropes of presentation design and storytelling. That’s where rules come in. If you’re struggling to get started, or are unsure of how best to structure a PowerPoint presentation, rules can offer an easy on-ramp to help you get going. And the 5/5/5 Rule is both one of the simplest and most effective.

What is the 5/5/5 Rule

The 5/5/5 Rule explains what it is right in the name: when creating slides for your presentation, use at most:

5 words on a single line

5 lines of text on a single slide.

5 slides that apply the first two rules in a row

Now, let’s take a closer look at each part of the rule, and see how it helps build a better presentation.

Presentations are multi-dimensional. They rely on a combination of written words, spoken language, and visual storytelling to effectively communicate information. So if you are writing out lengthy, complete sentences in order to make sure that “all the information is there,” you are missing the point (and the value) of PowerPoint.

By applying the “5 words per line” rule, you’re ensuring that your writing stays sharp and clear, and that the audience is focused more on you than on the screen. As we noted in our blog 3 ways to up your PowerPoint game , too much content can actually lead to less information retention, which is very counterproductive.

When we are designing PowerPoints for clients, we have our own general rule we try to follow: one idea per slide .

That’s because people tend to think of a slide as a single unit of content. This tells the brain to keep those ideas together, creating associations between bits of info and helping us to cement them in our minds. And if a seminal piece of neuroscience is true, we can hold “ seven, plus or minus two ” pieces of short-term information in our brains.

By limiting yourself to 5 lines of text, not only are you helping to make your presentation more effective, you’re also helping your audience to internalize more of the information your trying to share.

(No more than) 5 slides that apply the first two rules in a row

If you followed the first two rules to the letter on every slide in your PowerPoint, you could still have way too much content for an effective presentation. So if you catch yourself relying too heavily on the first two 5’s, you should take a step back and look for ways to vary your content.

This could mean trimming back certain slides to reduce the amount of content, adding in more images/infographics, or simply removing some slides altogether.

When to use the 5/5/5 Rule

The purpose of this rule isn’t to blindly apply it to every PowerPoint you make. Rather, it’s to force you to take a step back and carefully consider each slide you’re creating for it’s content as well as keep the audience’s considerations front and center.

It’s also a great way to outline your content. If you’re ever feeling stuck on how to get started with a big presentation, creating content within the 5/5/5 Rule can help you to structure your presentation just enough that you can ignore the rule.

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Home Blog Presentation Ideas Understanding the 10/20/30 Rule of PowerPoint Presentations

Understanding the 10/20/30 Rule of PowerPoint Presentations

Imagine sitting through a seemingly never-ending presentation. The speaker rambled on, reading from text-heavy slides, using a tiny font that strained your eyes, and failing to connect with the audience. As the minutes ticked by, you found yourself daydreaming and eagerly awaiting the end of the ordeal.

If you have been in this situation, then you know what to do if you were in the presenter’s shoes – make your presentations concise. But how do you even start?

You can follow several techniques when preparing your deck and your presentation as a whole. One of them is the 10/20/30 rule of PowerPoint , a presentation rule championed by Guy Kawasaki – a former Apple employee and a marketing specialist.

Table of Contents

What Is the 10/20/30 Rule of PowerPoint Presentations?

Applying guy kawasaki’s 10 slide template in any presentation, the 20 minutes rule, the 30-point font rule, the benefits of using the 10/20/30 rule, tips for applying the 10/20/30 rule to your presentation.

The idea of the 10/20/30 rule is easy to understand, which is summed up in three points.

• Your presentation should consist of no more than 10 slides .
• Your presentation should last no longer than 20 minutes .
• The text on each slide should be no lower than 30 points in size .

Guy Kawasaki’s 10-20-30 rule for slideshows emphasizes brevity, focus, and visual appeal to keep your audience engaged and deliver your message effectively.

Let’s examine each rule and explore how to apply it to your presentations.

The 10 Slides Rule

Kawasaki argues that a typical person can only take 10 concepts in one sitting. Therefore, according to him, a presentation should only consist of 10 slides, each serving a specific purpose and conveying a distinct concept.

This insight underscores the importance of concise, focused presentations that prioritize key messages and avoid overwhelming the audience with too much information.

If you are a business presenter struggling to develop a pitch deck , Kawasaki suggests a 10-slide PowerPoint template that includes what venture capitalists like him care about.

• Title – Includes the business name, the presenter’s name, contacts, etc.
• Problem/Opportunity – Highlights pain points or unmet needs of customers you aim to solve.
• Value Proposition – Articulates the value or benefits of your product or service.
• Underlying Magic – Explains the key technology that goes into your product or service offers.
• Business Model – Describes how you plan to generate revenue.
• Go-to-Market Plan – Outlines your strategy for bringing your product or service to market, e.g., marketing and sales plan .
• Competitive Analysis – Explains how your business is positioned to compete and capture market share.
• Management Team – Highlights your management team’s skills, experience, and expertise that will drive the success of your business.
• Financial Projections and Key Metrics – Highlights your business’s financial viability and potential profitability.
• Current Status, Accomplishments to Date, Timeline, and Use of Funds – Provides an overview of your current business status, any accomplishments or milestones achieved to date, the timeline for future milestones, and how you plan to use the funds you seek.

The 10 rule slide was specifically designed for startup and business presentations , focusing on pitching a business idea or concept to potential investors . However, it can also be a useful framework for other types of presentations that don’t deal with selling a service or product.

For example, if you are a lecturer, you can emulate Kawasaki’s PowerPoint template layout and reduce your presentation to 10 slides. Some slides might not be relevant to the nature of your topic, so replace them with one that works for your presentation. Using PPT templates helps you focus on the graphical aspect so you can articulate the content to fit into exactly 10 slides (while preserving the same aesthetic).

Let’s say you are a mindfulness expert talking about the benefits of meditation. The first three slides of Kawazaki’s workflow may be applied as you’ll need to establish your audience’s pain points and your solution.

However, you may need to modify the remaining slides as you’re not seeking to make a sale or raise funding. You may use them instead to discuss the main content of your presentation – in this case, the benefits of meditation. The last two slides may contain your conclusions and call to action, respectively.

Now, off to the second part of the 10/20/30 presentation rule.

According to Kawasaki, you only have 20 minutes to present your 10 slides – the time needed before your audience’s attention starts declining. He believes it is long enough to convey a meaningful message but short enough to maintain the audience’s attention span.

This is exactly why most TED Talks or The Big Bang Theory episodes would only last for approximately 18 minutes. 

While giving longer presentations is possible, longer presentations may be more difficult to maintain audience engagement and attention.

Kawasaki’s final rule pertains to the font size that presenters can use. This rule suggests that presenters should use a font size of at least 30 points for all text in their slides , including titles, headings, and body text.

When creating presentations, it is common to jam each slide with text and information. This poses two possible problems:

• First, it may take your audience’s attention from you as they may end up reading your whole presentation and stop listening to you. 
• Second, including too much information can make your presentation overwhelming and difficult to follow.

Using a larger font size, you must include only the key points of your presentation slides. This prevents your audience from getting ahead of you and keeps them listening to you speak. By applying this rule, you are also ensuring your content is understandable for people with visual impairments. We highly recommend you check concepts from W3C.org on how to make events accessible, as some of these rules can benefit your audience.

Presenters often ask themselves whether is worth applying a new framework for their presentation design and delivery. The reality is that the 10/20/30 Rule of PowerPoint Presentations is one of the most effective methods to build your presentation skills . In the list below, we expose the main benefits of this framework for presenters.

Concise and Focused Presentation

With a limited number of slides and a strict time limit, the 10/20/30 encourages you to choose the most relevant content and eliminate unnecessary information carefully. This avoids overwhelming your audience with too much information and ensures your key message is clear and memorable.

Improved Audience Engagement

This rule encourages presenters to focus on delivering a clear message rather than overwhelming the audience with flashy visuals. With fewer slides and a shorter duration, you are likelier to hold your audience’s attention throughout the presentation. This also allows you to address questions from the audience, leading to better interaction and a productive meeting.

Increased Chance of Success

Whether pitching to investors or selling a product, a concise and focused presentation can significantly increase your chances of success. The 10/20/30 rule helps you effectively communicate your value proposition and address potential concerns. This makes your presentation more persuasive and memorable, increasing the likelihood of securing funding or closing a sale.

Time Management

The more senior the person you present to, the lesser time you got to make your case and convey your message. Following the 10/20/30 encourages you to be mindful of the time and deliver your presentation within the allocated timeframe. It also allows you to show respect for your audience’s time.

1. Present One Idea Per Slide

Following Kawasaki’s rule on creating your PowerPoint presentation, identify the key points you want to convey to your audience and allocate one slide for each.

Presenting one idea per slide can help your audience stay focused on the topic at hand.  It makes it easier for them to understand and remember your message, as it reduces the amount of information they have to process at once. When there’s too much information on a slide, it can be overwhelming and distracting, making it difficult for your audience to stay engaged and attentive.

Presenting one idea per slide can also help you control the flow of information and ensure that you cover all of your main points.

2. Keep Your Slides Simple

As mentioned earlier, the 10/20/30 rule emphasizes simplicity. Keep your slides simple and avoid flashy design elements that may distract your audience.

Use a consistent color scheme , font style, and layout throughout your presentation. This will help your audience follow along and focus on your message.

3. Balance Text and Visuals

Visuals like images, charts, graphs, videos, and diagrams can help break up text-heavy slides and make your presentation more interesting and memorable. However, relying solely on images can also be ineffective and lead to confusion or disengagement.

When using visuals in your slides, it’s important to balance text and images. Text can provide important context and details, while images can help illustrate key points and make your presentation visually appealing.

Let’s say you want to inform your audience of your company’s marketing plan . Using a rising spiral template is an excellent choice since it can represent multiple plan stages with increasing intensity.

4. Break Down Your Presentation into Smaller Units and Make it Interactive

Kawasaki’s 10/20/30 rule only gives you 20 minutes to wrap up the whole presentation, but what if you need more than that?

It’s not uncommon to give presentations that last 45 minutes to an hour – for instance, if you are giving a lecture or facilitating a training workshop for employees. The longer your presentation, however, the harder it will be to hold your audience’s attention.

One great way to keep them engaged is to divide your presentation into smaller units and pause in between.

So, before the guy from the third row starts yawning, plan in-between activities to reenergize your audience and reacquire their attention. It can be a simple Q&A session, interactive exercises, or team-building activities.

Don’t forget to time your activities so they won’t disrupt the flow of your presentation.

5. Start Strong

The opening of your presentation is critical in capturing your audience’s attention and setting the tone for the rest of the presentation. Start with a compelling hook, such as a thought-provoking question, a powerful quote, or an engaging story, to grab your audience’s attention. Clearly state the purpose and objectives of your presentation to establish the context and provide a roadmap for what’s to come.

6. End Strong

Your outro is as important as your introduction. So, instead of ending your presentation with a flat Thank you slide , use the opportunity to nudge your audience to action.

Using a summary slide is one of the ways you can end your presentation if your goal is to reinforce your key points. It can be a useful reference for the audience, helping them remember the most important information.

You can also encourage your audience to take action based on what they’ve learned in your presentation. This can be a great way to motivate them to apply the concepts you’ve covered.

The 10/20/30 rule of PowerPoint is a useful framework to emulate in creating your presentation.

There are questions about the practicality of its application outside the business context. However, we can agree that it teaches us valuable insight – keeping presentations concise as possible. Limiting the number of slides, adhering to a strict time limit, and using a larger font size can create a concise presentation that effectively communicates your message.

There’s no one-size-fits-all approach to presenting; you don’t have to strictly follow Kawasaki’s rule. Depending on the audience and the topic, modify the template and adapt your presentation to suit the situation.

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The PowerPoint Ninja Blog covers practical PowerPoint topics, tips, and tricks. 

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Nov 04 2008

The Golden Rule of PowerPoint Presentations

Among the many presentation guidelines and rules of thumb, there is only one Golden Rule of PowerPoint. (c)iStockphoto/Ayzek

PowerPoint users are constantly seeking ways to improve their presentations and frequently end up clinging to “rules” espoused by various PowerPoint presentation experts . These rules span many areas – from presentation design to delivery. You may have come across some of these rules before either in presentation books or in the form of secondhand advice from a co-worker or manager. Some of these following “rules” may sound familiar:

• Never have more than “X” slides in a presentation
• Never have more than “X” bullet points
• Never use bullet points at all
• Never employ more than “X” words per line
• Always use fonts bigger than “X” points
• Always use photos, not clip art

Many people earnestly want to produce effective business presentations and avoid death-by-PowerPoint situations. As a result, they rigidly follow a variety of rules that appear to work for them. The rigidity in which people follow these rules can become a problem. A rule that works well in certain circumstances may not perform well in others. In addition, presentation experts can contribute to the problem when they fail to carefully preface when their rules apply, or when they do not fully contemplate how a universal, absolute following of their rules may lead to less effective presentations.

At a past job, I encountered a vice president who strictly followed advice from a local presentation coach. I was forced at one point to ensure all of the bullet points were odd-numbered on each slide of a key presentation. On some slides, I had to either cut or combine valid points, or invent artificial points. There may have been some strong empirical evidence behind the original recommendation from this presentation expert, but it was probably intended as a guideline or rule of thumb – not a rigid rule .

In another example, you may have heard of Guy Kawasaki’s 10/20/30 Rule of PowerPoint . He basically promotes having only 10 slides, taking no longer than 20 minutes, and using no fonts smaller than 30 points. Many online writers and bloggers have touted this rule as a bold new standard for PowerPoint presentations. What they fail to mention is that Kawasaki primarily recommended this approach for pitch presentations to venture capitalists . As with any “rule”, there will be occasions where a rule may be very applicable, but in other cases it could be inadequate or ill-advised.

So what is the Golden Rule of PowerPoint?

The Golden Rule is that all PowerPoint presentation rules, principles, and guidelines are secondary to doing what is right for your audience . In other words, no matter what PowerPoint rules or presentation guidelines you choose to follow, you will encounter situations which demand exceptions to those rules . What worked for one audience type, topic, or set of circumstances will not work in all cases. To rephrase the original “Golden Rule” or ethic of reciprocity, it is safe to say “Present unto your audience as you would have them present unto you.”

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Tags: death by PowerPoint , design , golden rule , guidelines , Guy Kawasaki , rules

Comments (5)

5 Responses to “The Golden Rule of PowerPoint Presentations”

[…] blog is full of PowerPoint tricks (shape resizing, custom font, etc.), and also has some theoretical gems and good book reviews. A great deal of […]

Hi ppt ninja,

I totally agree on focusing on the audience. So would it not be prone to less misunderstanding then to say: “Present unto your audience as they would have you present unto them”?

Your statement works too. It might be semantics at this point because I think we’re both on the same page. I would hope that people presenting to me would consider me and my needs as an audience member (how would I have people present to me?). I need to do the same when I present to others.

We’re on both sides of the presentation — facing it and with our back to it. Too often I hear people complain about bad presentations delivered by other people, but when they present they don’t do any better or repeat the same mistakes. That’s my point — “Present unto your audience as you would have them present unto you” — not that I would present what I like to everybody else. Thanks for commenting though as it’s good to clarify my point.

[…] have seen and read various commentaries about slideshow presentations (PowerPoint, Keynote, watchamacallit…). Some people can’t get […]

[…] PowerPoint Rule #1: “… all PowerPoint presentation rules, principles, and guidelines are secondary to doing what is right for your audience.”  […]

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Blog / Presentation Design / The six rules of impactful PowerPoint design.

The six rules of impactful PowerPoint design.

You don’t need to be a professional designer to enhance the look of your PowerPoint presentations. Find out how to design professional, visually-striking slides with our six PowerPoint design rules. Given the fact that PowerPoint presentations are the most ubiquitous communication tool in business and education, it’s crazy how many bad ones are out there. You’d think that because of how important presentations are to business strategy , most organisations would have at least a vague idea of PowerPoint design best practice. But we’ve seen enough presentations to make the call that most organisations follow the old school design rubric with a bit too much fervour for today’s competitive climate. There’s no more room for excuses. Your audience isn’t going to forgive you for making them sit through slides overstuffed with bullet points and blinding colour choices. You’ve got to find a way of standing out in a crowded landscape of presentations. As a PowerPoint design agency , we’re huge advocates of clean, slick, minimalist design, and we’re going to share five PowerPoint rules to help you design slides to be proud of.

PowerPoint rule #1. Content first, design second

Before you think about designing anything, you’ve got to finalise the content you want to display on each slide. The words you write will dictate how the slides are visualised, so outlining the messages you want to communicate is the first step on your journey to designing a good-looking slide.  Once you have your content hashed out in written form, decide what goes on which slide by putting your ideas onto post-it notes and organising them into your desired flow. Storyboarding is a great way of doing this. This way, you can gauge the scope of your presentation in a visual way and avoid time-consuming edits of your final designs later in the process.

PowerPoint rule #2. Strip copy back to a point per slide

If you’re planning on splitting a slide into a group of bullet points and an infographic, you’re brewing the recipe for a congested presentation. By this point, you should have cut away the excess fat of your messaging, leaving only the most impactful soundbites that’ll actually matter to your audience. You don’t want to put your messages in a position where they have to compete for audience attention. Breaking your points up will give your listeners room to digest each of your ideas, one at a time. You, as the presenter, will act as a guide, leading them smoothly from point to point with a relevant, tailored visual to enhance your delivery.

PowerPoint rule #3. Harness core design principles

There are a handful of core PowerPoint design principles you should keep at the forefront of your mind whenever you’re putting presentation layouts together. In true one point at a time fashion, let’s address them individually:

If the point you’re making on a slide has different elements to it that form a whole, make sure their distinct from one another is stark. Graphics, text and background images should contrast and stand out among each other. An easy way to do this is through varying colour palettes , but make sure you select colours that complement each other.

Using repetition to link ideas together is a great way of creating visual uniformity. Curate a look and feel of the kind of design direction you want to go down, implement this style in a PowerPoint template , lock it down and you’ll have formed the groundwork of your presentation design.

Alignment is what gives design a sense of balance. How you arrange the information on a slide and where each component is situated will direct how the content is interpreted by the audience. When things are properly aligned, every component appears as though it’s in the right place and cohabiting equally instead of fighting for space.

Elements that are related to each other should be placed close together. This will make it easier for your audience to detect the cohesion of your ideas and understand the connection between them, while eliminating ambiguity.

PowerPoint rule #4. Turn your copy into a visual

Each visual element in your PowerPoint presentation should serve a purpose: your slides aren’t just there to house your content, they should act as powerful visual assets that deliver your story in a more impactful and compelling way. There are four aspects to designing presentation visuals that you should be mindful of:

Every image you select has to be relevant and high-quality. Stay away from tacky stock photos of professionals shaking hands, fake business meetings and groups of people high-fiving. Start communicating with visuals that match the personality of your brand. With a bit of digging and the right keyword searches, you can find some really cool images from subscription stock libraries, some of which are free like Unsplash and Death to the Stock Photo .

Ever wondered why most bank logos are blue and those of fast food outlets usually include red? It’s no coincidence – it’s because blue is culturally associated with trust and responsibility, while red evokes feelings of energy and immediacy. Colour plays a big part in how we digest and process information. The cultural and psychological meanings behind colours are definitely something you should take into account in your PowerPoint design. Think about how you want your message to be perceived and pick a colour scheme that reflects that. You can use Adobe Colour to find popular palettes if you’re stuck.

Choosing the best presentation fonts depends on the tone of your presentation, your audience and the overall vibe of the environment you’re speaking in.  Serifs are more prevalent in print, whereas sans-serifs are more common in web design, which might be why serifs are considered more ‘classic’ and sans-serifs ‘modern’. Consider the different characteristics and connotations of a font when selecting typefaces for your presentation, and how these associations align with your subject. Legibility is the most important thing for presentation – so keep it simple by sticking to between 45-90 characters (including spaces) per line, and pay special attention to spacing. If you use decorative fonts and scripts, make sure they’re just in the headings. As a general rule to follow, try to limit yourself to 2-3 typefaces per presentation to ensure visual consistency.

PowerPoint rule #5. Control the eye with slick animation

PowerPoint animations and transitions are often approached with caution – which perhaps isn’t surprising considering we’ve all endured a few ill-advised fly-ins in our time. The trick to effective animations and transitions is making sure that they’re in service of the story you’re telling: use them in a minimalist way to reduce disruption between slides, help your information flow along naturally, and build up multiple layers of messaging.

PowerPoint rule #6. Visualise your data effectively

If data or financial insight forms an important part of your presentation, you’re going to want to deliver it in an exciting and interesting way. When dealing with large numbers, it’s a good idea to use scale to your advantage – providing a visual size contrast between two data points makes it much easier to comprehend the difference. You could also communicate the data using visuals of the subject you are talking about to establish a context for your audience.

If you reflect on your data, they’ll probably only be a handful of figures that actually matter and support your message. So alternatively, why not pick these out and display them in a large, visually-impactful way on their own slides? They’ll focus your audience’s attention and you can then talk around them, adding relevant supplementary information. Overall, the key to PowerPoint design is to keep things simple. Tell a visual story by introducing one piece of information at a time and keep your design clean and focused. Stick to these five commandments and you’ll ensure your presentation is easy for your audience to follow and absorb.

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What is the 7 by 7 Rule for PowerPoint Presentations?

By: Author Shrot Katewa

PowerPoint presentations are a powerful way of conveying a message to your colleagues, clients, and peers. The problem is if you do not know how to use PowerPoint in a way that grabs the attention of your audience, you might lose them by the second slide. This is where the 7 by 7 rule comes in handy. But, what exactly is it?

The 7 by 7 rule is a method used where each line has no more than 7 words and a slide has no more than 7 lines. This is a way of keeping your presentations easily readable and understandable to the audience. If your lines and slides are too “wordy” you run the risk of turning your audience away.

It is easy to forget the role of the audience in a presentation’s success. It does not matter how much time and energy you put into a presentation if your audience finds it a drab. If your presentation does not grab the attention of your audience, all the other qualities become meaningless.

The 7 by 7 rule lets you overcome this challenge with ease even if you are a beginner. So, let’s talk about this rule for PowerPoint.

What is the 7 by 7 Rule for PowerPoint?

I want you to think of how much effort you are putting into your presentations. Imagine all that work only for your audience to lose interest within the first few minutes. This happens more than most people think.

Using the 7 by 7 rule is the best way to keep your audience interested in the presentation. All it means is, there must be no more than 7 lines per slide and no more than 7 words per line.

The 7 by 7 rule is for presentations that have a lot of information in them. You get different rules such as the “5 by 5”, the “6 by 6”, and of course the 7 by 7. The last one being the bigger of the 3 and the focus of this article, it is used for presentations that are jam-packed with information.

While this rule helps, it is important to note that you still need to create a great presentation. The 7 by 7 rule should be used as a guideline to improve the presentation . Unfortunately, there is no secret method that can be a substitute for a well researched and well put together the presentation.

Why 7 Lines Per Slide?

When someone has a lot on their mind regarding their work and personal life, sitting in for a presentation can be a little tiring. It is easy for people to wander off into the abyss of their minds. This does not have to be the case for your presentations.

The 7 line rule is a guideline to help you keep your slides as clean and easily readable as possible. It is to reduce clutter in each of your slides so that when your audience scans the slide, they can easily navigate each point you are trying to make.

Use the guideline to help you stay on the topic through each slide. It is best to use each line as a bullet point and when you combine this with the 7-word rule below, your audience will mostly stay focused.

Another aspect that you need to keep in mind is that these 7 lines are merely points for you to elaborate on. Think of them as trigger points that will help you remember the overall discussion that you want to have for a particular slide.

You don’t want the audience to just read what is written on the slides. This will become boring pretty quickly. Keeping the points short and succinct, and directly related to the topic of your presentation is key to keeping the audience engaged. This way, the audience will also be able to absorb all the information a lot easier than if your slide was cluttered.

Why 7 Words Per Line?

When I see a presentation that has too much stuff on it, it is a big turn off for me.

A common mistake we make is to make the slide look too text-heavy, and we sound too verbose when we are trying to explain something. This is especially true when we are passionate about something. Being passionate about something is great but being too verbose is a sure-fire way to lose your audience in the clutter of words.

Using the 7-word guideline will help you be specific. You do not even have to structure your sentences, in fact, why not just get rid of sentences altogether? With the 7 word rule, you can make short statements.

Try to structure each line with small bullet points instead of long drawn-out sentences. This will help your presentation be more factual and less boring.

Remember, you want to use the slides only as visual reference to the points that you want to make during the presentation. Thus, it doesn’t make sense to stuff it with words when you are anyway going to talk about it.

How to Create the 7 by 7 Rule in PowerPoint

Great, so you are considering implementing this into your next presentation and want to know how to do it!

Making a presentation using the 7 by 7 rule is as easy as the name sounds. There is no specific option or a flip-switch that will help you create your presentation using the 7 by 7 rule in PowerPoint.

It is all about structuring the presentation according to the rule. Use the rule to structure the content on the slides in a clean a clutterless fashion. Use each line as a bullet point and the words per line should be mini statements instead of sentences.

That said, there are a few tips that can help you master this technique of presentation creation.

Tip 1 – Treat Each Line as a Reference for the Overall Point

It can not be highlighted enough that you ought to use the slides with text only as a reference to the whole story that you want to share using that slide.

Think of it this way – the slides that you are creating are like your personal short-hand notes . Only you can make a complete sense of what is written and connect the dots from one bullet point to another.

Likewise, when writing the text on the slides, make it more like short-hand personal notes that you can look at and elaborate in detail during the presentation. Keep it brief and succinct such that each line triggers the memory in your brain about what you want to convey on that specific slide.

This does 2 things –

• It makes sure that merely by reading what is written on the slide, your audience is not completely able to understand the point. Thus, they have to actively listen to your brief explanation of the point on the slide. This keeps them engaged and involved during the presentation.
• It also ensures that the audience is looking at you rather than the screen. That way, you can keep them engaged with your expressions and gestures.

Tip 2 – Don’t make it Obvious, use the Text for a Brain-tease

This one is a pro-tip!

Instead of using the text on the slides to merely laying out what point of a research study, you can perhaps pose a question or an interesting fact!

So, for instance, if you are giving a presentation about the fastest car on the earth and you want to talk about the speed of the car on a particular slide –

Instead of stating that the car is fast, and it goes at 305 mph, you could write the text a bit differently as follows –

• Bugatti Chiron – A Rocket on Road!

This clearly highlights that you will be talking about a fast car, but they still need to hear you out completely to fully understand the speed of the car and how it feels while driving the car.

As you can see, this example also kind of ties in with the first tip.

Remember, you don’t have to be conventional with the text on the slides. It is a presentation and not a word document.

What Is The Goal Of The 7 By 7 Rule

When it comes to the goal of the 7 by 7 rule, there are 3 main goals that it is designed to help you achieve. If you stick with the guideline, your presentation will have a greater chance of selling your product. Even if you are not selling anything, it will help your audience better understand the presentation.

Below is a list of the 3 main goals of the 7 by 7 rule, we will go into more detail for each one:

• Keep your presentation on topic.
• Reduces clutter and improves readability.
• Captivate your audience from start to finish.

Now, let us take a quick look at each of these goals a little bit closer and find out how it all fits together.

1. Keeps your Presentation on Topic

Sometimes it is hard to stay on topic throughout an entire presentation. It becomes even harder if your presentation is full of non-important words.

This is especially true when we are passionate about what we are talking about or selling. So, use the 7 by 7 rule to help you stay on topic.

2. Readability

A good portion of your audience will scan a slide before you even start talking. You want them to finish their scan as soon as possible and you want them to understand as much as possible. This is so that they can turn their attention back to you.

You don’t want your presentations to be cluttered or your sentences to be drawn out. This will make it harder for the audience to scan the slide. This might lead to them feeling lost as they will have missed most of your points.

3. Captivate your Audience

This pretty much stems from the readability goal. If you lose an audience member, even just through one slide, it is hard to draw them back in. The minute they feel lost, their mind starts wandering to all the important things they could be doing.

The 7 by 7 rule, if followed and implemented in an already good presentation, is designed to not only assist you but also assist your audience. It is a great way to grab and hold their attention.

Different Variations of the 7 by 7 Rule

There are a few different variations of this rule but the concept stays the same. If you have mastered how to convey your messages with as little wording as possible you could use fewer lines and fewer words per line. Let’s take a quick look at these rules.

• 5 by 5: 5 lines per slide and 5 words per line.
• 6 by 6: 6 lines per slide and 6 words per line.
• 7 by 7: 7 lines per slide and 7 words per line.
• 8 by 8: 8 lines per slide and 8 words per line.

As you can see, the concept stays the same for each of these rules.

Rule of 7 vs 7 by 7 Rule: What’s the Difference?

Sometimes people, especially in sales, might mistake the 7 by 7 rule with the rule of 7. There is a big difference between the two and in fact, they are not related at all. We have discussed, in detail, the 7 by 7 rule so lets just briefly explain what the rule of 7 is.

The rule of 7 is a simple but old marketing concept that is tried and tested to work. It suggests that if a customer sees your product or service 7 times, they are likely to become a customer or client.

I guess you can add the rule of 7 to your presentations if you are trying to sell something, perhaps in the form of pictures of your brand. That said, it should not be mistaken for the 7 by 7 rule.

Final Thoughts

Creating presentations, especially if you are the speaker, can be a little bit daunting. I could also use the word intimidating, because, let’s be honest, it is, especially for new professionals.

Luckily, there are experts who have developed techniques that make everything easier. These techniques, like the 7 by 7 rule can alleviate a lot of the stress of potentially losing your audience.

Presentation Training Institute

A division of bold new directions training, the 6 by 6 rule for presentations explained.

There are countless tips and tricks for giving great presentations but one that you might be familiar with is the 6×6 Rule. This presentation rules suggests that you should include no more than six words per line and no more than six bullet points per slide. The goal of this rule is to prevent your slides from becoming so dense and text heavy that people don’t want to look at it. While it might sound like a great idea in theory, it’s not as cut and dry as it seems. Here’s a little more information and what the 6×6 rule actually looks like and why it could use a little tweaking.

What does the 6×6 Rule look like? If you were to present on a topic using the 6×6 rule, all of your slides would resemble something like this: Have only one idea per slide Have no more than six points This slide has six bullet points Each bullet point has six words Is this a good presentation rule? If you were bored reading these bullet points, then you understand why this technique is not always effective. Sure, there are times when we come across a simple saying that truly sticks in our minds such as “Today’s decisions are tomorrow’s realities.†However, it’s nearly impossible to fill all of your slides with such eloquent and profound statements. As a result, you end up cutting out valuable information just to stick to the 6×6 Rule.

Why it doesn’t always work. Your main focus should be conveying your main points as clearly as possible. While it’s true that you don’t want to lose people in text heavy slides, there are times when it’s just not possible to explain your point in six words or less. When you try, you end up cutting and distorting the information to the point where your meaning gets lost. Furthermore, if you want to use a quote or tagline to further explain your message, you can’t exactly break up the quote and eliminate words. This is just one example of how the rule does not apply in all situations

How the 6×6 Rule can act as a guide. This isn’t to suggest that the 6×6 Rule should never be implemented, it’s simply to explain why it shouldn’t be forced all the time. When you are designing your presentation, you have to find a way to convey your message without being too wordy. The 6×6 Rule is a great reminder to cut and edit when possible to keep things concise, but it doesn’t have to be the standard for every single slide. Remember that you should be the star of your presentation so don’t be overshadowed by poor slide design.

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How to Keep Audience Engaged? 10 Successful PowerPoint Presentation Rules

We live in a fantastic time. The world is changing rapidly and the digital universe will have changed significantly. To cope with such a rapid information flow, you must learn how to structure and present data to your potential audience properly. While you address the audience, it’s vital to not only convey the necessary information but also create a fascinating and inspiring presentation. Such ones will remain in people’s memories for long. To make your audience react to your PowerPoint presentation instead of seeing indifferent yawning faces during your speech, see the following PowerPoint presentation rules .

Rule #1. Get the Audience involved with Your Content

What is the number 1 secret of any successful presentation? You will not believe how transparent it sounds. The secret is to deliver compelling, well-structured and well-presented content.

You know, that kind of content when all the listeners would take out the phones for only one purpose - snapping the presentation slides, and not checking their Facebook or Instagram feed.

They say, “Content is King!”

You want to see the fire in people’s eyes, which shows their desire to create.

But how can you understand if the audience is ready or whether your content is interesting? How would see if the audience is involved enough?

First, keep in mind one truth of life - people are not willing to think and put efforts to do something. And, most likely, they don’t care about your presentation . However, your content and the way of presenting one can change their opinion.

Take advantage of professional design with attractive layouts for images and graphics to help the audience perceive your content more effectively. Have a look at PowerPoint templates from TemplateMonster.

Here is one of many examples - Minimal PowerPoint Template .

Every - Minimal PowerPoint Template

Rule #2. Engage With them!

The more actively your audience participates in the process, the more effectively you’ll be able to deliver the necessary message.

Add as many interactions as possible - games, tests, tricky questions . When people interact with the content (at least somehow), there grows an involvement level. For a perfect ending, ask the audience a question so that they have something to consider about. It doesn’t matter if they respond immediately or leave it for later. They’ll reflect on the topic in any case.

Rule #3. Tell a Story

The human brain reacts automatically to stories. Somehow, this is a part of our survival mechanism ( Stay in the cave! Huge mammoths are out! ). Also, stories are a great way to entertain yourself ( the reason why kids love fairy tales and why people watch movies ). Storytelling made narration to be one of the most critical communication means between people.

We pay more attention when we hear stories rather than when someone lists facts. Storytelling during your PowerPoint presentation helps the audience to understand and memorize the information for a longer time, even after the story’s end.

Instead of concluding a chain of facts (figures, breakdown), which can drive even the most positively-minded person crazy, make a story out of those facts.

I guess, the recently-added Marakesh PowerPoint Template will be perfect as a storytelling base for your PowerPoint.

Infographic Pack

Rule #4. Stop Reading Text from Slides

So, 69% of respondents answered that they couldn’t stand a speaker reading text from the presentation slides. You must convey the information in your own words without even looking at the slide.

Yes, I mean you have to memorize it. Otherwise, you risk having your audience fall asleep.

Rule #5. Keep the Reasonable Font Size

48% of people hate when the font size is too small. Like who cares about your genius text in each slide when people are not able to read a single thing? Goodbye to all your creative text, useful statistics, meaningful remarks, etc.

The More Bundle Presentation PowerPoint Template

Rule #6. Do Not Be Afraid to Joke

Even during the most serious TED talks, Will Stephen does not forget to laugh at himself. He knows - humor rules the world . Even in the business world.

If you are getting ready for a serious presentation in front of your client or investor, don’t think that using humor for the presentation will be inappropriate. You do not need to joke around all the time. This instead means staying cheerful and appealing. The audience will appreciate your ease of communication and simplicity of speech.

Although it might be tough to find the right humor vibe, I still recommend you take a risk. The effect is amazing! People get more open to the ideas you want to share during your presentation.

Rule #7. Choose the Right Fonts

In 2012, The New York Times had an experiment called " Are you an optimist or a pessimist? ". The participants had to read a piece from a book and answer " yes " or " no " to several questions. The purpose of the experiment was to determine whether different fonts can influence the reader's confidence in that text.

40K of participated ones were shown the same paragraph typed in different fonts: Comic Sans, Computer Modern, Georgia, Trebuchet, Baskerville, Helvetica.

The results state: text written in Comic Sans and Helvetica are least “trustworthy” among readers, while Baskerville font, on the contrary, gained the most of trust . According to psychologists, it has to do with the more formal outer look of the font.

Timeline Infographics PowerPoint Template

Rule #8. Visualize

People perceive information differently. So, you tell somebody: make a beautiful presentation. In your head, you are drawing a particular picture of how a beautiful presentation should look. But you don’t even think that the other person’s thoughts about a beautiful presentation are far more different from yours.

Thus, it is better to show five images than to explain everything in words. You need more visuals. Graphics, charts and visual metaphors - everything that supports and demonstrates your argument. Speaking of visual metaphors, it’s the way of using images to illustrate your ideas or separate important statements. Such visual metaphors are likely to stay in people’s minds longer.

And don’t stop on traditional visuals because 1998 has gone for 20 years already. Stylish and modern PowerPoint presentation ideas look far different from what we used to see 10 or 15 years ago. Make sure you keep up with the latest trends, including moving graphics, videos, emojis and gif animations.

For example, Inertia Template has an incredible set of layouts with modern-looking infographics and charts. I haven’t seen anything better so far!

Inertia PowerPoint Template

Rule #9. Simplify the Design

Once PowerPoint let us experiment with colors and slide designs, people started to believe that leaving plain white background is dull and unprofessional. It’s like if you change the background color, some magic will make your client accept the order.

Who still believes in this kind of a delusion? Why do we keep embellishing slides with many objects when you can explain your thought in 1 word or picture?

Unnecessarily details, elaborate design, and unreadable fonts only distract the audience from the idea you intend to convey. Using illustrations and a minimum of text is enough to deliver your thoughts to listeners and grab their attention.

Remember that less is not boring . Look at this minimal PowerPoint template, and you’ll make sure!

Philosophy - Minimal PowerPoint Template

Rule #10. Use Personal Examples

One more way to reach your audience is giving examples and reflect the issue of the listeners . It doesn’t necessarily mean providing examples from your own life. Once you know your target audience, whether it’s a speech at a conference or in front of your potential investor, think of how your topics can relate to them directly.

Use examples to help support your solutions to the presented issue. People might not care how your solution can be useful to someone else, but once you show how it might affect them, people will start listening attentively. Psychology is so basic.

Remember those listing facts out loud is not a presentation. If you want to make an impression, convince the audience and urge them to act. You got to work on your presentation structure and add some enthusiasm.

All the above-described rules work. Use and implement them in your presentation.

Get better every day!

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The 10 Slides, 20 Minutes and 30 Point Font Rule for Presentations

• By Judhajit Sen
• May 14, 2024

What separates a good presentation from a dreadful one? Picture this: a never-ending talk that drones on for over 30 minutes, bombarding you with slide after slide, each crammed with tiny text. By the time the speaker finishes, most of the audience is either sleeping, scrolling through their phones, or daydreaming. What went wrong? And more importantly, how can you avoid such a fate in your PowerPoint presentations? Enter the 10-20-30 Rule, your savior from presentation purgatory.

Presentations are everywhere – in school, work, and even casual settings like PowerPoint parties. But crafting a compelling one requires careful consideration. You must choose a topic that resonates, organize your content logically, design visually appealing slides, adhere to a reasonable time limit, and master your delivery style. It’s not just about sharing information; it’s also about  engaging the audience .

Guy Kawasaki, a former Apple employee and marketing guru, champions a simple yet powerful principle: the 10-20-30 Rule of PowerPoint. This rule advocates for brevity, recommending no more than ten slides, a maximum duration of 20 minutes, and a font size of 30 points minimum. It’s a game-changer in presentations, emphasizing clarity, conciseness, and connection with your audience.

In an era where effective communication reigns supreme, mastering the art of presentations is essential for success. Guy Kawasaki’s 10-20-30 Rule offers a beacon of guidance, reshaping how we approach and deliver business plan and marketing presentations. So, let’s dive in and discover its transformative power together.

Key Takeaways 

• Brevity is Key: Guy Kawasaki’s 10-20-30 Rule stresses brevity in presentations, limiting slides to 10, duration to 20 minutes, and font size to 30 points. This ensures the concise delivery of essential information without overwhelming the audience.
• Optimize Engagement: By adhering to the rule, presenters can optimize audience engagement . Shorter presentations and larger font sizes maintain audience attention, leading to better retention of key points and increased comprehension.
• Versatile Application: While initially designed for business pitches, the 10-20-30 Rule is adaptable across various contexts. Teachers, students, and professionals from any field can leverage its principles to craft compelling presentations that resonate with their audience.
• Simplicity Matters: Simplifying presentations using Kawasaki’s rule allows presenters to focus on delivering impactful messages. By emphasizing clarity and conciseness, presenters can make a lasting impression regardless of the presentation’s objective.

Defining The 10-20-30 Rule

The 10-20-30 Rule is a simple yet powerful guide for crafting effective presentations. Coined by Guy Kawasaki, a renowned figure in Silicon Valley, this presentation outline rule emphasizes brevity, clarity, and visual impact to captivate your audience and convey your message efficiently.

Guy Kawasaki, drawing from his experience as a venture capitalist, observed the essence of a successful presentation and distilled it into three key components:

1. Conciseness: Limit your presentation to just ten slides.

2. Time Management: Keep your presentation within a 20-minute timeframe.

3. Readability: Ensure that the font size on each slide is at least 30 points.

This rule isn’t just about numbers; it’s about optimizing your presentation’s impact. Adhering to these guidelines can create engaging and memorable presentations that resonate with your audience. Whether you pitch a business idea or deliver a report, the 10-20-30 Rule serves as a blueprint for success, enabling you to deliver your message effectively and leave a lasting impression.

Let us go through the three key components of the 10-20-30 Rule in detail.

The 10-Slide Rule

When crafting a winning presentation, Guy Kawasaki’s 10-20-30 Rule sets a clear path for success, with the 10-slide rule as a cornerstone principle. Kawasaki’s insights into the human mind’s capacity to absorb information underscore the importance of brevity and clarity in presentations.

1. Title Slide: The journey begins with a compelling title slide introducing your presentation, featuring essential information such as your name, company details, and contact information.

2. Problem/Opportunity: The second slide delves into the heart of the matter, outlining the problem or opportunity your product or service addresses. This is your chance to spotlight the pain points or unmet needs of your target audience.

3. Value Proposition: Slide three is dedicated to showcasing your offering’s unique value proposition. Showcase the benefits your product or service offers, emphasizing why it stands out in the market.

4. Underlying Magic: On the fourth slide, unveil the magic behind your product or service—the innovative technology or approach that sets you apart from the competition. Keep it concise yet impactful.

5. Business Model: Slide five zooms in on your business model, elucidating how you plan to generate revenue and sustain profitability. This is your opportunity to demonstrate the viability of your venture to potential investors or stakeholders.

6. Go-to-Market Plan: The sixth slide outlines your strategy for bringing your product or service to market. From marketing initiatives to sales tactics, provide a roadmap for achieving your business goals.

7. Competitive Analysis: Slide seven offers insights into your competitive landscape. Analyze rival offerings, sales processes, and marketing strategies, highlighting how your approach positions you for success.

8. Management Team: The eighth slide spotlights your management team, showcasing their expertise, experience, and contributions to your venture’s success. Investors want to know they’re backing a capable and skilled team.

9. Financial Projections and Key Metrics: Slide nine presents a snapshot of your business’s financial outlook, featuring projections, key metrics, and budget plans. This is crucial for demonstrating the potential return on investment.

10. Current Status and Use of Funds: Finally, the tenth slide wraps up your presentation by providing an overview of your current status, accomplishments to date, timeline for future milestones, and how you plan to allocate the funds you seek. It’s your opportunity to leave a lasting impression with a strong call to action .

By adhering to Kawasaki’s 10 concepts rule, presenters can streamline their message, captivate their audience, and effectively drive home their key points. Whether pitching to investors, presenting to stakeholders, or sharing insights with colleagues, this rule is a guiding beacon for impactful presentations.

The 20-Minute Rule

Guy Kawasaki’s 10-20-30 Rule for presentations doesn’t just focus on the number of slides or font size; it also emphasizes the importance of time management, particularly the 20-minute rule. According to Kawasaki, speakers should end a presentation within 20 minutes, as audience attention tends to wane beyond this timeframe.

1. Attention Span: With human attention spans dwindling, Kawasaki stresses the need to keep presentations concise, avoiding fatigue or disengagement from the audience. This rule aligns with research indicating that people tune out after about 10 minutes, making a 20-minute duration optimal to engage your audience .

2. TED Talks Model: The effectiveness of the 20-minute rule is mirrored in popular public speaking formats like TED Talks, where speakers deliver impactful messages within this timeframe. These fast-paced, engaging, and memorable talks prove that brevity doesn’t compromise substance.

3. Structuring Your Talk: Adhering to the 20-minute limit simplifies the planning and structuring process. Presenters can effectively allocate time to each slide or critical point, ensuring all essential information is covered within the allotted timeframe.

4. Audience Engagement: Longer presentations risk losing audience interest and focus. By keeping presentations under 20 minutes, presenters increase the likelihood of audience retention and comprehension.

5. Flexible Time Slots: While presentations may be scheduled for longer durations, sticking to the 20-minute rule allows for flexibility. It leaves ample time for questions, discussions, and unforeseen technical issues, ensuring a smooth and efficient presentation experience.

6. Practical Considerations: Kawasaki acknowledges real-world challenges, such as technical setup time or late arrivals, emphasizing the importance of delivering a succinct pitch within the designated timeframe.

7. Structured Approach: A well-structured 20-minute presentation typically includes a brief introduction, problem statement or question, main body of critical points, and a concise conclusion. This format maximizes impact while respecting audience attention spans.

Adhering to the 20-minute rule enhances presentation effectiveness, keeping audiences engaged and ensuring key messages resonate effectively within a limited timeframe.

The 30-Point Font Rule

Guy Kawasaki’s 10-20-30 Rule emphasizes not just the content of presentations but also their readability, especially with the 30-point font rule. Keeping font sizes at a minimum of 30 points ensures clarity and prevents overcrowding on slides, thus enhancing audience engagement.

1. Clarity Overload: Small fonts on slides can distract and overwhelm audiences, drawing attention away from the presenter. Kawasaki stresses the importance of legibility in focusing on critical points and preventing audiences from reading ahead and disengaging.

2. Key Point Focus: Presenters must distill their content to essential points by enforcing a minimum 30-point font size. This practice prevents information overload and ensures audiences remain attentive and receptive to the speaker’s message.

3. Accessibility Consideration: Larger font sizes benefit individuals with visual impairments, ensuring presentation inclusivity. Kawasaki’s rule aligns with accessibility guidelines, making presentations accessible to a broader audience.

4. Strategic Content Selection: Adhering to the 30-point font rule prompts presenters to prioritize content, selecting only the most critical information for inclusion. This selective approach enhances audience comprehension and retention.

5. Visual Clarity: Larger fonts enhance slide legibility, reducing strain on the audience’s eyes and encouraging active engagement. This approach fosters a smoother presentation flow and facilitates audience understanding.

6. Content Quality: Limiting font size to 30 points or above forces presenters to focus on conveying key messages effectively. This requirement encourages deeper understanding and more impactful content delivery.

7. Engagement Optimization: Font sizes of 30 points or higher keep audiences focused on the speaker rather than struggling to decipher small text. This fosters a more engaging and immersive presentation experience, maximizing audience retention and comprehension.

Adhering to Kawasaki’s 30-point font rule ensures that presentations are clear, concise, and accessible to all audience members. By prioritizing readability and content focus, presenters can deliver more impactful presentations that resonate with their audiences.

Applying The 10-20-30 Rule Beyond VC Presentations

Entrepreneur Guy Kawasaki devised the 10-20-30 Rule drawing from his venture expertise. While initially crafted for business pitches, its adaptability extends beyond the startup world. It’s a winning formula for anyone seeking to sway opinions, whether you’re pitching a product, securing funding, or simply conveying ideas.

The essence of the rule lies in simplicity and clarity. Limit your presentation to 10 slides, each delivered in 20 minutes, with a font size of no less than 30 points. This structure ensures focus, conciseness, and audience engagement.

This approach isn’t exclusive to business endeavors. Teachers, students, or professionals from any field can benefit. Suppose you’re a teacher discussing mindfulness in class. Embrace Kawasaki’s methodology by condensing your lecture into ten slides. While the initial slides might address your audience’s needs and your proposed solution, the subsequent ones should delve into the benefits of meditation. The final slides could encapsulate key takeaways and urge action tailored to your audience’s needs.

Moreover, leveraging PowerPoint templates streamlines the process, allowing you to concentrate on content delivery. Adhering to the 10-20-30 principle ensures your message remains focused and impactful, regardless of your presentation’s objective.

Wrap-Up: The 10 slides, 20 minutes and 30 Point Font Rule for Presentations

In the world of presentations, the 10-20-30 Rule is a beacon of guidance for marketers and presenters alike. Simplified for success, this rule packs a punch with its straightforward approach: 10 slides, 20 minutes, and a font size of 30 points. You’re poised to make a lasting impact by condensing your content into these parameters when you make your presentation.

First, limiting yourself to 10 slides forces you to distill your message to its core, highlighting only the most crucial points. This ensures that your audience stays focused on what truly matters.

The 20-minute timeframe keeps you on track and encourages you to deliver your message concisely and effectively. There is no room for rambling or unnecessary details here; every minute counts.

Lastly, the 30-point font size is a visual cue, reminding you to keep your slides clean and concise. Large fonts discourage cluttered slides and encourage you to focus on key takeaways, not wordy explanations.

Remember, while the 10-20-30 Rule may have its roots in marketing, its principles can be applied across various contexts. Whether you’re a student, entrepreneur, or professional, mastering this rule equips you with the tools to engage your audience and drive your point home with clarity and impact.

Frequently Asked Questions (FAQs)

1. What is the 10-20-30 Rule for presentations?

The 10-20-30 Rule, popularized by Guy Kawasaki, is a guideline for crafting impactful presentations. It suggests limiting your presentation to 10 slides, keeping it within 20 minutes, and using a font size of at least 30 points. This rule aims to ensure brevity, clarity, and audience engagement.

2. Why is the 10-20-30 Rule important?

The rule emphasizes concise communication, respecting audience attention spans, and enhancing readability. By following this guideline, presenters can deliver focused, memorable presentations that effectively convey their message and captivate their audience.

3. How can I apply the 10-20-30 Rule to my presentations?

To apply the rule:

(a) Start by selecting essential points and condensing them into ten slides.

(b) Aim to deliver your presentation within a 20-minute timeframe, focusing on clarity and avoiding unnecessary details.

(c) Ensure your slides have a minimum font size of 30 points for optimal readability.

4. Can the 10-20-30 Rule be adapted for different types of presentations?

The rule’s principles can be adapted for various presentation contexts, including business pitches, academic lectures, or casual talks. Whether pitching a product, delivering a report, or teaching a class, adhering to the 10-20-30 Rule can help you streamline your message and engage your audience effectively.

Master Stellar Presentations with Prezentium’s 10-20-30 Rule Implementation

Transform your presentations with Prezentium ‘s expert services tailored to Guy Kawasaki’s 10-20-30 Rule. Say goodbye to long, tedious presentations that leave your audience snoozing or scrolling through their phones. Our overnight presentation service ensures you receive a stellar, concise presentation in your inbox by the next business day, adhering to Kawasaki’s guidelines for brevity and clarity.

Our team of presentation specialists will help you craft engaging slides, transforming your ideas into exquisite presentation designs while following the 10-slide rule. Whether you pitch a business idea or deliver a report, our experts will ensure your message is conveyed effectively within 20 minutes, keeping your audience engaged and focused.

Additionally, our Zenith Learning workshops combine structured problem-solving with visual storytelling, empowering you to master the art of presentations using the 10-20-30 Rule. Join us in reshaping how you approach presentations and leave a lasting impression on your audience. Let Prezentium be your partner in crafting captivating presentations that resonate with clarity and impact.

Why wait? Avail a complimentary 1-on-1 session with our presentation expert. See how other enterprise leaders are creating impactful presentations with us.

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Prepare for a presentation: 11 presentation preparation tips, communication methods: 5 ways to communicate at the workplace.

The 5/5/5 Rule for Presentations: How to Use it and Examples

Last updated on June 21st, 2024

In today’s fast-paced world, delivering effective presentations is more important than ever. Whether you are presenting to colleagues, clients, or conference attendees, the ability to communicate your message clearly and concisely is essential.

One proven method for creating visually appealing presentation slides is the 5/5/5 Rule. This rule is designed to streamline the presentation design process and keep your audience engaged. By following the 5/5/5 Rule, you’ll be able to create presentation slides that are both visually appealing and informative, leading to more successful presentations.

What is the 5/5/5 Rule?

The 5/5/5 Rule is a simple yet powerful guideline for creating presentation slides that are easy to understand and visually engaging. The rule breaks down into three components:

5 words: Limiting 5 words per line

When creating slide templates, it’s essential to prioritize readability. By limiting the number of words on a single line to five, you ensure that your text is easy to read and comprehend, even from a distance. This constraint forces you to be concise and choose your words carefully, ultimately leading to clearer and more effective communication.

The first “5” in the 5/5/5 Rule also encourages presenters to use succinct, powerful language. By condensing your message into a few essential words, you increase the likelihood that your audience will remember and understand the key points of your presentation.

5 lines: Limiting lines of text per slide

Too much text on a single slide can overwhelm your audience, making it difficult for them to process and retain the information being presented. By limiting the number of text lines to five, you reduce the cognitive load on your audience, allowing them to focus on the most important aspects of your message.

Visually appealing slides are crucial for keeping your audience engaged. When you limit the number of text lines on a slide, you create more white space, which can make your presentation slides look cleaner and more professional. This increased visual appeal can help maintain your audience’s attention and contribute to the overall success of your presentation. You can combine this idea with the rule of threes for presentations .

5 slides: Limiting consecutive slides with text

To keep your audience engaged, it’s important to break up long stretches of text-heavy slides. By limiting the number of consecutive slides with text to five, you encourage the use of visuals, multimedia, and other forms of content that can help maintain interest and enhance understanding.

Incorporating visuals such as images, infographics, charts, and videos into your presentation can help illustrate complex concepts and reinforce key points. You can separate essential parts of your presentations into different topics, then keep up to 5 slides in each section. Following the third “5” of the 5/5/5 Rule ensures that your presentation is balanced, engaging, and informative.

Benefits of the 5/5/5 Rule for Presenters

Implementing the 5/5/5 Rule in your presentation design process can lead to several benefits, including:

1. Enhanced audience focus

By reducing the amount of text on your slides and incorporating more visuals, you can help your audience focus on the essential aspects of your message. This focused attention can lead to increased understanding and retention of your presentation’s key points.

2. Improved information retention

When you simplify your slides and present information in a clear, concise manner, your audience is more likely to remember what you’ve shared. The 5/5/5 Rule helps you distill complex ideas into easily digestible slides, increasing the likelihood that your audience will retain the information long after your presentation has ended.

3. More effective communication

The 5/5/5 Rule encourages presenters to be mindful of their audience’s needs and attention spans. By following this guideline, you can communicate your message more effectively, making it easier for your audience to understand and engage with your content.

4. Reduced cognitive load

Limiting the amount of text on your slides and interspersing visuals helps reduce the cognitive load on your audience. When they are not overwhelmed by information, they can better process and remember the key points of your presentation.

How to Implement the 5/5/5 Rule in your own Presentations?

To incorporate the 5/5/5 Rule into your presentation design process, consider the following steps:

1. Analyzing your content

1.1 Identifying key points. Before you start designing your slides, take the time to identify the most important points of your presentation. This process will help you determine what information to include on your slides and how to structure your content effectively.

1.2 Simplifying complex ideas. Once you have identified your key points, consider ways to simplify and distill complex ideas into easy-to-understand concepts. This will make it easier for your audience to grasp your message and increase the likelihood that they will retain the information.

2. Designing your slides

2.1. Emphasizing brevity and clarity. As you design your presentation slides, focus on keeping your text concise and clear. Use the 5x5x5 Rule to guide you in limiting the amount of text on each slide, prioritizing readability and visual appeal.

2.2. Using visuals and multimedia effectively. Incorporate visuals, such as images, graphs, and videos, to support your message and engage your audience. Be mindful of the third “5” in the 5/5/5 Rule, and ensure that you break up long stretches of text-heavy slides with visually appealing and informative multimedia content.

3. Balancing text and visuals

3.1. Knowing when to break the rules. While the 5/5/5 Rule is a helpful guideline, it’s essential to recognize that there may be instances when it’s appropriate to deviate from it. Depending on the complexity of your topic or the needs of your audience, you may need to adjust the rule to suit your specific situation.

3.2. Tailoring your approach to your audience. Consider the preferences and expectations of your audience when designing your slides. Some audiences may appreciate a more text-heavy approach, while others may respond better to visuals and multimedia. Be flexible and adapt your presentation design to meet the needs of your audience.

Relevant Facts Related to 5/5/5 Rule for Presentations

• Attention spans: According to a study conducted by Microsoft, the average human attention span has decreased from 12 seconds in 2000 to 8 seconds in 2013, which is shorter than a goldfish’s attention span (Microsoft, 2015). The 5/5/5 Rule for presentation helps presenters deliver information concisely, catering to these shorter attention spans and improving audience engagement.
• Information overload: A study by the University of California, San Diego, estimated that the average American consumes about 34 gigabytes of data daily (Bohn & Short, 2009). The 5/5/5 Rule for presentation design helps presenters avoid overwhelming their audience with excessive information, allowing them to focus on key points and better retain the presented content.
• Visual learning: According to research, 65% of the population are visual learners (Bradford, 2016). By implementing the 5/5/5 Rule, presenters can create a balanced mix of text and visuals, enhancing understanding and information retention for a majority of the audience.
• Presentation effectiveness: A study from the University of Tennessee found that presentations using visual aids were 43% more persuasive than those without (Vogel et al., 1986). By limiting consecutive text-heavy slides, the 5/5/5 Rule for presentations encourages the use of visual aids, which can improve the overall effectiveness of a presentation.
• Cognitive load: Reducing cognitive load by simplifying information is an essential aspect of effective instructional design (Sweller, 1994), also relevant with the ADDIE model . The 5/5/5 Rule addresses this by limiting words per line and lines per slide, making it easier for the audience to process and retain the presented information.

The 5/5/5 Rule is a powerful presentation design tool for creating visually appealing and effective presentation slides. By limiting the amount of text on your slides, incorporating visuals and multimedia, and tailoring your approach to your audience, you can improve the overall success of your presentations. As you embark on your next presentation design process, consider implementing the 5/5/5 Rule to enhance your PowerPoint slides or Google Slides, and make your message more engaging and memorable for your audience.

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AI Rules PowerPoint Template

AI Rules PowerPoint Template: The Future of Presentation Design

The AI Rules PowerPoint Presentation is designed to highlight the statutory and ethical warnings associated with applying AI across various fields. This single, impactful slide allows users to display AI rules and regulations in accordance with the legal framework of a specific country. It emphasizes that AI implementation must safeguard the ethical, emotional, legal, and intellectual capacities of humans. This PowerPoint presentation features a thematic design aimed at effectively communicating AI rules to your audience. It ensures that all considerations, from legal to ethical implications, are clearly presented, fostering responsible and conscientious use of AI technologies.

What are the rules of AI?

AI rules are guidelines that make sure we use artificial intelligence responsibly and safely. They include being transparent about how AI works, making sure it's fair and unbiased, and protecting people's privacy. Legally, AI has to follow data protection laws and respect intellectual property rights. Ethically, it's about respecting human dignity and making sure AI enhances our lives without taking over human judgment or skills. These rules aim to ensure AI is used in a way that benefits society, keeping a balance between innovation and human values.

Business professionals can use this AI rules template for PowerPoint presentations to impress stakeholders with data-driven insights and visually appealing designs that highlight the impact of AI in your business strategies. It is perfect for educational lectures on artificial intelligence, machine learning, and technology trends with engaging and informative slides. It also helps workshops and seminars on AI and emerging technologies with a professionally designed slide.

Our AI Rules PowerPoint presentation template features a single, dynamic slide perfect for a concise four-step presentation. This template incorporates images that blend legal and technological themes, effectively conveying the purpose of the rules outlined within. The modern design ensures a professional and sophisticated appearance. Additionally, presenters can easily customize the text placeholders to insert their specific AI rules and guidelines. The combination of striking visuals and user-friendly layout makes this template an ideal choice for those looking to deliver impactful and engaging presentations on AI regulations. Download it now to elevate your presentation game!

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