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  1. Digital Marketing Proposal for Small Businesses: A Review of ...

    The propose of this project is to apply information gained from the current literature on digital marketing to propose suggestions on how to implement a digital marketing program into a selected small business. In the following sections, this we will review the literature on digital marketing to analyze its processes and benefits.

  2. (PDF) DIGITAL MARKETING - ResearchGate

    This essay focuses on the value of digital marketing, how it differs from offline marketing, and how social media platforms and technology tools affect the success of digital advertising...

  3. (PDF) Digital Marketing Strategies and the Impact on Customer ...

    The results of SLR identify different contemporary marketing strategies such as eWOM, emailing, affiliate marketing, search engine optimization, social media marketing, and corporate blogging.

  4. IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR - Theseus

    According to the digital marketing institute (2020), “digital marketing is described as the employment of digital platforms or channels to market or promote goods and services to consumers and business entities."

  5. (PDF) A Proposed Research Plan on Digital Marketing ...

    This research plan will propose a communication tool or model using behavioral learning theories in understanding the impact of digital marketing communication to Filipino consumers not just...

  6. Digital Marketing Strategies and the Impact on Customer ...

    Digital marketing is a fundamentally set of approaches, strategies, and tools to promote services and products on online platforms: emails, blogs, social networks, websites, mobile, SEO, etc. (Almaazmi et al., 2020; Nuseir et al., 2021).