research paper about hospitality management philippines

Contemporary Issues in Tourism Management in the Philippines

• First Online: 28 September 2022

Cite this chapter

• Richard S. Aquino 5 &
• Brooke A. Porter 6 , 7  

Part of the book series: Perspectives on Asian Tourism ((PAT))

227 Accesses

1 Citations

The Philippines is an emerging tourism destination in Asia. In the last decade, the country’s tourism industry has experienced significant growth in terms of international tourist arrivals and visitor receipts. While sustainable tourism has been institutionalised as a motor for national development, several issues challenging the sustainability and inclusivity of Philippine tourism exist in many destinations in the country today. This introductory chapter provides an overview of the contemporary management issues in Philippine tourism development. The discussion of these issues then articulates the intention and position of this volume. This chapter ends by outlining the intention, parts, and contributions in this volume.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save.

• Get 10 units per month
• Download Article/Chapter or eBook
• 1 Unit = 1 Article or 1 Chapter
• Cancel anytime
• Available as PDF
• Read on any device
• Instant download
• Own it forever
• Available as EPUB and PDF
• Compact, lightweight edition
• Dispatched in 3 to 5 business days
• Free shipping worldwide - see info
• Durable hardcover edition

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

Tourism Sustainability in Indonesia: Reflection and Reformulation

The evolution of sustainable tourism in asia.

Sustainable Tourism Development and Strategies in Ukraine: Balancing Environmental, Social, and Economic Dimensions

Barangay or village is the smallest political unit in the country.

This unpopular tourism slogan was highly criticized, allegedly plagiarized from a previous Polish campaign, short-lived (Bosangit, 2014 ).

Alampay, R. B. (Ed.). (2005). Sustainable tourism: Challenges for the Philippines . Philippine APEC Study Center Network and Philippine Institute for Development Studies.

Google Scholar  

Alampay, R. B., Mena, M. M., & Villegas, V. (2018). Tourism circuit planning for subnational tourism development in the Philippines. In Y. Wang, A. Shakeela, A. Kwek, & C. Khoo-Lattimore (Eds.), Managing Asian destinations (pp. 35–53). Springer Singapore. https://doi.org/10.1007/978-981-10-8426-3_3

Chapter   Google Scholar  

Alejandria-Gonzalez, M. C. P. (2016). Cultural tourism development in the Philippines: An analysis of challenges and orientations. Journal of Quality Assurance in Hospitality & Tourism, 17 (4), 496–515. https://doi.org/10.1080/1528008X.2015.1127194

Article   Google Scholar  

Aquino, R. S. (2019). Towards decolonising tourism and hospitality research in the Philippines. Tourism Management Perspectives, 31 , 72–84. https://doi.org/10.1016/j.tmp.2019.03.014

Aquino, R. S. (2020). Understanding community change through tourism social entrepreneurship in the Philippines: Host community perspectives . Doctoral thesis, Auckland University of Technology. http://hdl.handle.net/10292/13565

Aquino, R. S., Tuazon, G. P., Yap, T. W., & David, I. B. M. (2017). In search of greener pastures? Investigating Filipino tourism and hospitality management students’ willingness to work overseas. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 6 (2), 81–90.

Arroyo, R. A. (2011). Practicum performance in Singapore and the Philippines of hospitality students in a state university. Asian Journal of Business and Governance, 1 (1), 145–166.

ASEAN. (2012). Mutual recognition arrangement on tourism professionals . ASEAN Secretariat.

ASEAN. (2018). Handbook of ASEAN mutual recognition arrangement on tourism professionals (2nd ed.). ASEAN Secretariat. Retrieved from https://asean.org/wp-content/uploads/2012/05/ASEAN-MRA-TP-Handbook-2nd-Edition-2018.pdf

Beirman, D. (2003). Restoring tourism destinations in crisis: A strategic marketing approach . Routledge.

Boquet, Y. (2017). It’s more fun in the Philippines? The challenges of tourism. In Y. Boquet (Ed.), The Philippine archipelago (pp. 737–777). Springer International Publishing.

Bosangit, C. (2014). Case study 15: It’s more fun in the Philippines: Riding on the waves of social media. In D. Mutum, S. K. Roy, & E. Kipnis (Eds.), Marketing cases from emerging markets (pp. 149–157). Springer. https://doi.org/10.1007/978-3-642-36861-5_20

Bosangit, C., & Mena, M. (2005, October 2–5). Tourism as a subject of higher education in the Philippines: Stakeholders’ views and perspectives . Presented at the meeting of the 3rd Global Summit on Peace through Tourism – Education Forum, Pattaya, Thailand.

Buhalis, D. (2022). Tourism management and marketing in transformation: Preface. In D. Buhalis (Ed.), Encyclopedia of tourism management and marketing . Edward Elgar. https://www.academia.edu/44983865/

Capistrano, R. C., & Notorio, P. A. (2021). A content analysis of the future of tourism through the presidential state of the nation address in the Philippines (1987–2019). Journal of Tourism Futures, 7 (1), 131–146. https://doi.org/10.1108/JTF-05-2020-0075

Commission on Higher Education. (2020). Top 10 most populated program (in terms of Enrollment) by Sex: AY 2019–20 . Retrieved from https://ched.gov.ph/wp-content/uploads/Top-10-Most-Populated-Program-in-terms-of-Enrollment-by-Sex-AY-2019-20.pdf

Condé Nast traveller. (2020). The best islands in the world . Retrieved from https://www.cntraveller.com/gallery/best-islands-in-the-world

Cruz, R. G., & Legaspi, G. F. A. (2019). Boracay beach closure: The role of the government and the private sector. In R. Dodds & R. Butler (Eds.), Overtourism: Issues, realities and solutions (pp. 93–110). De Gruyter Oldenbourg. https://doi.org/10.1515/9783110607369-007

De Chavez, J. (2017). It’s more fun in the Philippines: Positive affects and the post-colonial condition. KEMANUSIAAN, 24 (2), 141–152.

Dela Santa, E. (2013). The politics of implementing Philippine tourism policy: A policy network and advocacy coalition framework approach. Asia Pacific Journal of Tourism Research, 18 (8), 913–933. https://doi.org/10.1080/10941665.2012.717958

Dela Santa, E. (2015). The evolution of Philippine tourism policy implementation from 1973 to 2009. Tourism Planning & Development, 12 (2), 155–175. https://doi.org/10.1080/21568316.2014.913675

Dela Santa, E., & Saporsantos, J. (2016). Philippine tourism act of 2009: Tourism policy formulation analysis from multiple streams. Journal of Policy Research in Tourism, Leisure and Events, 8 (1), 53–70. https://doi.org/10.1080/19407963.2015.1047378

Department of Tourism. (2016). National tourism development plan 2016–2022 . Retrieved from https://itsmorefunincentralluzon.com/wp-content/uploads/2018/11/NTDP-2016-2022_Executive-Summary.pdf

Department of Tourism. (2018). Call for proposals: DOT tourism research grant . Retrieved from http://www.tourism.gov.ph/news_features/research_grant.aspx

Department of Tourism. (2019a). DOT partners with ADB for sustainable tourism development . Retrieved from http://tourism.gov.ph/news_features/dotpartnerswithadbforsustainabletourismdevelopment.aspx

Department of Tourism. (2019b). It’s more fun in the Philippines . Retrieved from https://drive.google.com/uc?export=download&id=1RKlaa40roESrQR6sTfHFqbXqbLclMSUf

Department of Tourism. (2020). 2019 Philippine tourism statistics . Retrieved from http://www.tourism.gov.ph/industry_performance/Dissemination_forum/2019_Tourism_Industry_Report.pdf

Dredge, D., & Jenkins, J. M. (2007). Tourism planning and policy . Wiley.

Farrell, B., & Twining-Ward, L. (2005). Seven steps towards sustainability: Tourism in the context of new knowledge. Journal of Sustainable Tourism, 13 (2), 109–122. https://doi.org/10.1080/09669580508668481

Goldoftas, B. (2006). The green tiger: The costs of ecological decline in the Philippines . Oxford University Press.

Hall, C. M. (2008). Tourism planning: Policies, processes and relationships . Prentice Hall.

Henderson, J. C. (2011). Tourism development and politics in the Philippines. Tourismos: An International Multidisciplinary Journal of Tourism, 6 (2), 159–173.

Huang, S.-C. L., & Lin, L.-P. L. (2017). Awareness effects of the tourism slogans of ten destinations in Asia. Journal of China Tourism Research, 13 (4), 375–387. https://doi.org/10.1080/19388160.2017.1399191

Julia, B. J. (2015). Continuing the legacy: An ode to the father of tourism education in the Philippines. #AITMatters, 1. Retrieved from http://ait.upd.edu.ph/index.php?option=com_content&view=article&id=6&Itemid=7

Lonely Planet. (2021). Philippines . Retrieved from https://www.lonelyplanet.com/philippines

Maguigad, V. (2012). The state-of-the-art of tourism planning in archipelagic Philippines 2001–2010: A case review. ASEAN Journal on Hospitality and Tourism, 11 (1), 17–28.

Maguigad, V. (2013). Tourism planning in archipelagic Philippines: A case review. Tourism Management Perspectives, 7 , 25–33. https://doi.org/10.1016/j.tmp.2013.03.003

Majanen, T. (2007). Resource use conflicts in Mabini and Tingloy, the Philippines. Marine Policy, 31 (4), 480–487. https://doi.org/10.1016/j.marpol.2006.12.006

Morgan, N. J., Pritchard, A., & Piggott, R. (2003). Destination branding and the role of the stakeholders: The case of New Zealand. Journal of Vacation Marketing, 9 (3), 285–299. https://doi.org/10.1177/135676670300900307

Organisation for Economic Co-operation and Development, & Scalabrini Migration Center. (2017). Interrelations between public policies, migration and development in the Philippines. Retrieved from https://doi.org/10.1787/9789264272286-en .

Pan, S. (2019). Tourism slogans – Towards a conceptual framework. Tourism Management, 72 , 180–191. https://doi.org/10.1016/j.tourman.2018.11.023

Philippine Information Agency. (2019). DOT pushes for sustainable and inclusive tourism destinations.

Philippine Statistics Authority. (2020). Share of tourism to GDP is 12.7 percent in 2019 . Retrieved from https://psa.gov.ph/tourism/satellite-accounts/id/162606

Porter, B. A., & Orams, M. B. (2014). Exploring tourism as a potential development strategy for an artisanal fishing community in the Philippines: The case of Barangay Victory in Bolinao. Tourism in Marine Environments, 10 (1–2), 49–70. https://doi.org/10.3727/154427314X14056884441743

Qu, H., Kim, L. H., & Im, H. H. (2011). A model of destination branding: Integrating the concepts of the branding and destination image. Tourism Management, 32 (3), 465–476. https://doi.org/10.1016/j.tourman.2010.03.014

Rey, A. (2019, January 25). Philippines’ ‘more fun’ slogan in 2019 to focus on sustainable tourism. Rappler . Retrieved from https://www.rappler.com/business/philippines-2019-more-fun-slogan-focus-sustainable-tourism

Rodolfo, M. C. L. (2005). A comparison of tourism policy frameworks: The Philippines and Thailand. In R. B. Alampay (Ed.), Sustainable tourism: Challenges for the Philippines (pp. 23–82). Philippine APEC Study Center Network (PASCN) & Philippine Institute for Development Studies (PIDS).

Sayeda, T., Shetu, S. A., Rahman, M., & S.-U.-. (2020). Policy overview for Bangladesh tourism. In M. S.-U. Rahman & A. Hassan (Eds.), Tourism policy and planning in Bangladesh (pp. 3–17). Springer Singapore. https://doi.org/10.1007/978-981-15-7014-8_1

Scott, N. (2011). Tourism policy: A strategic review . Goodfellow Publishers Ltd.

Smith, R. A., Henderson, J. C., Chong, V., Tay, C., & Jingwen, Y. (2011). The development and management of beach resorts: Boracay Island, the Philippines. Asia Pacific Journal of Tourism Research, 16 (2), 229–245. https://doi.org/10.1080/10941665.2011.556343

Torres, M. D., & Nagal, K. C. A. (2015). An assessment of international training programs for hospitality students. Asia Pacific Journal of Innovation in Hospitality and Tourism, 4 (2), 203–215.

Travel and Leisure. (2020). The top 25 islands in the world . Retrieved from https://www.travelandleisure.com/worlds-best/islands

Valdez, P. N. M., Tupas, R., & Carol Tan, N. (2017). “It’s more fun in the Philippines”: Resemiotizing and commodifying the local in tourism discourse. Discourse, Context & Media, 20 , 132–145. https://doi.org/10.1016/j.dcm.2017.09.002

Villegas, V. (2017). Building a successful tourism brand for the Philippines and the struggle with destination image and tourism slogans. Luz y Saber, 11 (1), 63–80.

Wang, Y., Shakeela, A., Kwek, A., & Khoo-Lattimore, C. (2018). Asian destinations: Perspectives on planning, management, and marketing. In Y. Wang, A. Shakeela, A. Kwek, & C. Khoo-Lattimore (Eds.), Managing Asian destinations (pp. 3–19). Springer Singapore.

Warne, K. (2018). Inside the chaotic world of whale shark tourism. National Geographic. Retrieved from https://www.nationalgeographic.com/animals/article/whale-sharks-tourism-philippines-benefit-harm-news

World Bank. (2021). International tourism, receipts (current US$) – Philippines . Retrieved from https://data.worldbank.org/indicator/ST.INT.RCPT.CD?locations=PH

Ziegler, J. A., Silberg, J. N., Araujo, G., Labaja, J., Ponzo, A., Rollins, R., & Dearden, P. (2018). A guilty pleasure: Tourist perspectives on the ethics of feeding whale sharks in Oslob, Philippines. Tourism Management, 68 , 264–274.

Ziegler, J. A., Silberg, J. N., Araujo, G., Labaja, J., Ponzo, A., Rollins, R., & Dearden, P. (2019). Applying the precautionary principle when feeding an endangered species for marine tourism. Tourism Management, 72 , 155–158.

Download references

Author information

Authors and affiliations.

University of Canterbury, Christchurch, Canterbury, New Zealand

Richard S. Aquino

Auckland University of Technology, Auckland, Auckland, New Zealand

Brooke A. Porter

Coral Triangle Conservancy, Taguig, Philippines

You can also search for this author in PubMed   Google Scholar

Corresponding author

Correspondence to Richard S. Aquino .

Editor information

Editors and affiliations, rights and permissions.

Reprints and permissions

Copyright information

© 2022 Springer Nature Singapore Pte Ltd.

About this chapter

Aquino, R.S., Porter, B.A. (2022). Contemporary Issues in Tourism Management in the Philippines. In: Aquino, R.S., Porter, B.A. (eds) Tourism in the Philippines. Perspectives on Asian Tourism. Springer, Singapore. https://doi.org/10.1007/978-981-19-4497-0_1

Download citation

DOI : https://doi.org/10.1007/978-981-19-4497-0_1

Published : 28 September 2022

Publisher Name : Springer, Singapore

Print ISBN : 978-981-19-4496-3

Online ISBN : 978-981-19-4497-0

eBook Packages : Business and Management Business and Management (R0)

Share this chapter

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

• Publish with us

Policies and ethics

• Find a journal
• Track your research

To read this content please select one of the options below:

Please note you do not have access to teaching notes, coping mechanisms of philippine tourism and hospitality family businesses during the covid-19 pandemic: a non-parametric approach.

Journal of Family Business Management

ISSN : 2043-6238

Article publication date: 20 December 2021

Issue publication date: 29 November 2022

Family businesses (FB), mostly small-sized, dominate the tourism and hospitality industry (THI), especially in the rural areas. While many would have been used to the impact of demand seasonality, it is unknown how these businesses would have survived through the restrictions imposed to contain the coronavirus disease 2019 (COVID-19) pandemic as compared to non-family business (NFB) counterparts. This study aims to determine if there were differences on how family and non-family enterprises in the THI coped with government restrictions.

Design/methodology/approach

By subjecting the survey data from tourism enterprises to non-parametric techniques, the authors establish empirical evidence on similarities and differences of coping strategies adopted by FBs and NFBs; their required support from government and their perceptions of a post-pandemic THI.

The analysis revealed that family-owned tourism and hospitality businesses in the Philippines tended to collaborate with other businesses to manage the impact of the pandemic restrictions. Since they hired more seasonal workers prior to the restrictions, they tended to avoid hiring workers during the restricted period. NFBs, on the other hand, that were generally larger in size and more professionally managed with more regular employees, tended to streamline operations for greater efficiency.

Research limitations/implications

The study relied on survey results distributed and collected online. There is an innate bias against those firms that did not have access to the survey links.

Practical implications

The comparative study suggests that interventions to assist firms in the THI should consider the differences in firm ownership as “one size does not fit all.”

Social implications

The study provides evidence about how environmental factors impact the operations of family firms. Thus, it provides valuable insights for both the academic community and industry practitioners.

Originality/value

This is the first study in the Philippines that was able to capture response of family and non-family firms in the THI during the COVID-19 lockdown.

• Family business
• Coping mechanism
• Philippines
• Tourism and hospitality industry

Acknowledgements

The authors thank the Philippine Department of Tourism ( https://tourism.gov.ph ), Asian Institute of Management – Dr. Andrew L. Tan Center for Tourism ( https://aim.edu ) and Guide to the Philippines ( https://guidetothephilippines.ph ) for providing the survey report and data on The Evolving Landscape of Domestic Travel in the Philippines .

Santiago, A. , Roxas, F.M. , Rivera, J.P. and Gutierrez, E.L. (2022), "Coping mechanisms of Philippine tourism and hospitality family businesses during the COVID-19 pandemic: a non-parametric approach", Journal of Family Business Management , Vol. 12 No. 3, pp. 513-537. https://doi.org/10.1108/JFBM-10-2021-0120

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

Related articles

All feedback is valuable.

Please share your general feedback

Report an issue or find answers to frequently asked questions

Contact Customer Support

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

• We're Hiring!
• Help Center

Tracer Study of BS Hospitality Management Graduates of Pangasinan State University, Lingayen Campus for S.Y. 2015-2019

This study was intended to conduct a tracer study of BS Hospitality Management graduates of Pangasinan State University, Lingayen Campus for S.Y. 2015-2019. Quantitative descriptive design was utilized in the study. In gathering significant data, survey questionnaire was used thru Google Form and facilitated in social media. Researchers made use of appropriate statistical tools in analysing the data to secure substantial results and findings such as frequency and percentage. Salient findings of the study disclosed that majority of the graduates are employed in the Philippines and landed on jobs related to hospitality management. Recommendations include fortifying PSU Alumni Programs thru linkages and partnerships to stakeholders.

Related Papers

Asia Pacific Journal of Education Perspective

This study aimed to determine the employability of the graduates of Bachelors of Science in Hotel and Restaurant Management of one State College in the Philippines. Descriptive quantitative design was used in this study. This study found that majority of graduates are successfully employed locally and internationally, but only few are working internationally because of extreme qualification and ample requirements. Majority acquired their first job in less than three months. Ironically, the graduates still had a struggle or difficulty in finding a job because of few job vacancies or lack of position or item. Most of them are working in the hotels and fast food stores. Most of them also have their jobs relevant to their field of expertise and are regular employees. Majority of them receive a gross monthly salary of ₱5,000 to less than ₱10,000 which may not be really and practically enough, especially for those who have family dependents and other special responsibilities. The place whether local or international, position, and type of company are factors to the type of salary the employee will receive. Those who work internationally receive more than those who work locally or in the Philippines. All of the skills (i.e. entrepreneurship skills, knowledge and technical skills, management and critical thinking skills, oral and written communication skills, human relation skills, problem-solving skills, and information technology skills) are believed to have been useful, helpful and relevant to their current employment.

Psychology and Education: A Multidisciplinary Journal

Psychology and Education

The alumni are known to be the best proof of a program's success in terms of jobs and roles held. Also, a strong source of input on the importance of the program of the Hospitality and Tourism management including the two-year course program (AAHM). This research was performed to assess the employability of the HM/TM and AAHM programs' graduates and also to collect feedback that could be used to enhance the quality of its education. The respondents are graduates of 2015-2019 and were identified using descriptive statistics. A guided questionnaire was used to gather data. Significant findings of this study indicate that 59% were employed wherein the status is subdivided into permanent, temporary, contractual, casual and job orders status in the different government and private business establishments. There are 16.2% who are self-employed and most are online entrepreneurs. It was also found out that most of the online entrepreneurs are involved in selling and baking of products which shows the same interest and a practice of the skills learned. Thus, showing that the graduates of both programs can easily find job aligned to their field of specialization as it was supported by the 59% who are employed.

IOER International Multidisciplinary Research Journal

IOER International Multidisciplinary Research Journal ( IIMRJ)

Ascertaining graduates' employment rate is one of the factors to consider in achieving the institution's vision and mission. Thus, researchers evaluated the employment status of BHRST graduates of the Bohol Island State University-Candijay campus from Academic Year 2015-2018 using mixed methods deploying a modified CHED Graduate tracer questionnaire. Findings revealed that most BHRST graduates are employed after graduation in hotel and restaurant business and landed their first job from one to six months as walk-in applicants in the Philippines. Salaries and benefits are the primary reasons for accepting or leaving their job, wherein P 5,000.00 to less than 10,000.00 are their majority initial gross monthly earnings. Lastly, it was perceived that communication skills and human relations skills are the beneficial competencies they learned from BISU and the OJT curriculum gives them an advantage for work.

Asia Pacific Journal of Education, Arts and Sciences

Research and Statistics Center

In securing job in the highly competitive global marketplace, a master's degree sets apart from other job candidates. With a master's degree, one will be eligible for more jobs especially for managerial position. This study aimed to trace the graduates of MIHM, determine the skills gained from MIHM program; identify the impact of taking MIHM program in terms of personal and professional aspects; determine the impact of the student outcomes (SO) to MIHM; determine the relevance of the courses taken in the current position; and test the significant difference on the skills gained when grouped according profile.

Lyceum of the Philippines University Batangas

Psychology and Education , Sheila Mae Diaz

This research study aimed to determine the employability of Hotel and Restaurant Management graduates of academic year 2017-2021 from Guimaras State College, Philippines. The study made used of the descriptive method. The quantitative method used survey questionnaire to gather data from two hundred thirty-six (236) graduates composed of 95(39.83%) HRST, 61(25.85%) BSHRM and 81(34.32%) BSHM. The data gathering instrument used by the researchers is the modified Graduate Tracer Study from the Commission on Higher Education (CHED). Snowball sampling technique was employed. Out of the 236 graduates there were 200 (84.75%) who were employed. Findings shows that there is equal opportunity among students enrolling in the HRM program was enjoyed by the graduates regardless of their sex and civil status. Majority of the HRM graduates were currently employed locally to HRM related jobs however, there are some who were underemployed and unemployed. In addition, there was a high employability rate among HRM graduates of Guimaras State College.The suggestions to further improve the curriculum concentrated mainly on classroom standards, teaching methods, career guidance activities, and facilities and equipment. To improve the classroom teaching methods, more industry exposures/actual training gained favorable responses while posting of job opportunities on bulletin boards and social media and providing computers with reservation software are also suggested.

Advance Knowledge for Executives

Advance Knowledge for Executives (AKE)

Objective: A postgraduate degree is an advantage to obtaining a higher position, although not a requirement. In line with this, this paper is of great importance as this study assesses the correlation between academic performance and work performance among the graduates of master's in international hospitality management. Method: A descriptive-correlational method was used among the total population of 40 graduates (2016-2020) utilising an adapted instrument from Koopmans et al. (2014). all data were treated using a statistical software known as PASW version 26 to further interpret the result of the study using an alpha level of 0.01 and having the following statistical tools: frequency and percentage distribution, Weighted mean and rank, Analysis of Variance and Pearson R. Result: Based on the result of the study, graduates were on the average level in terms of academic performance as to the comprehensive exam, and only 12.5 per cent were recipients of the Award of Academic Excellence. On the other hand, with regards to work performance, it was confirmed that graduates always manage to excel in the task and contextual performance. Conclusion: It was revealed that there is no relationship between academic and work performance statistically. Recommendation & Implication: It was recommended to the MIHTM program to further enhance the curriculum by creating an activity that would boost the collaborative and relating skills among Research Papers

International Research Journal of Social Sciences

Donald Patimo

This research aimed to describe the employability of the tourism management graduates of Northwest Samar State University (NwSSU), a state university in the Philippine Eastern Visayas Region. To achieve the desired result, the study employed a descriptive research design. The researchers extensively employed the Commission of Higher Education (CHED) Graduate Tracer Survey questionnaires to gather the needed data from the tourism management graduates of the university from SY 2011-2012 to SY 2014-2015. To analyze and interpret the collected data, the researchers made use of frequency counts, percentage distribution, ranking, and the stepwise multiple regression analysis. The majority of the tourism management graduates under study were female, single, young, and city-residents. Most of the tourism management graduates under study were employed immediately after graduation in rank-and-file positions. The best predictor of the employability of tourism management graduates was their location of the residence. With these, the employment support system of the university may fully activate in the first 6 months after graduation in tourism management. To improve further the employability of tourism management graduates, the OBEdized curriculum in tourism management may include the strong emphasis on communication and human skills trainings on all subjects offered.

Mark Justine Vicera

Every higher academic institution in the Philippines is geared towards the delivery of quality higher education to its clientele alongside various academic thrusts like research, extension and among others. The study is conducted to trace the employability status of the BSBA marketing management graduates of Palawan State University Coron campus from the school year 2018-2020. A quantitative research methodology was used in the study utilizing the standard tracer study questionnaire form of the Commission of Higher Education (CHED). The study was conducted on all twenty-eight (28) BSBA marketing management graduates of PSU Coron and was conducted through a combination of face-to-face and online interviews. The findings revealed that most graduates are female, unmarried and regular or permanent employees. The majority of the respondents work in the retail and wholesale trade located primarily in the Palawan province. Most of the participants are employed in rank-and-file or clerical positions whose monthly incoming ranges from P5000-P10,000. Ultimately, communication skills were the competencies gained by the graduates that are useful to their present jobs. It can be inferred that the BSBA marketing management graduates are currently employed and enjoying the corporate industry. The knowledge and skills they have gained from the university significantly improve their competence. Thus, the researchers recommend conducting a follow-up tracer study of the program to continuously assess the employability status of the graduates and propose measures to improve the curriculum of the program.

Academic Research International

Nurhazani Shariff

Loading Preview

Sorry, preview is currently unavailable. You can download the paper by clicking the button above.

RELATED PAPERS

Muh Zainuddin Badollahi

International Journal of Tourism and Hospitality

Jefferson Marcelo

29th EuroCHRIE

Yianna Orphanidou

Studies in Technology and Education

Shane Oteyza

Angela Pronebo

Hospitality Review

Hubert Van Hoof

Asia Pacific Journal of Multidisciplinary Research

Asian Institute of Research

Vicente S Maravilla Jr , Simplicio Espellita

Ikechukwu Ezeuduji , Mumsy E. Chibe , Tshinakaho Nyathela

Justin Matthew Pang

Journal of Tourism and Hospitality Management

ASEAN Journal on Hospitality and Tourism

Justin Pang

Ikechukwu Ezeuduji

International Journal of Education and Literacy Studies

JONATHAN L DELA CRUZ

AZLAN SALIM

Journal of Teaching in Travel & Tourism

Robert Pitts

HAMIZAD ABDUL HADI

The Anthropologist

Mehmet Caglar

Sjoerd Gehrels

INTERNATIONAL CONFERENCE ON TOURISM (ICOT2020) Tourism in Uncertain Times: Issues and Challenges

DR ABUKHALIFEH ALAA

International Journal of Membrane Science and Technology

Mary Jocerie Laman

•   We're Hiring!
•   Help Center
• Find new research papers in:
• Health Sciences
• Earth Sciences
• Cognitive Science
• Mathematics
• Computer Science
• Academia ©2024

Trends and Issues of Hotel Industry in Calabarzon: Inputs to Tourism and Hospitality Development Planning

IOER International Multidisciplinary Research Journal, Vol. 3, No. 1, March 2021

9 Pages Posted: 9 Apr 2021

Jennifer Zorrilla Hernandez

Batangas State University, Batanags City, Philippines

Date Written: 2021

Hotel business is considered a major part of the tourism industry globally, and it is currently within the wing of dynamic advancement and development. The study focused on the current trends in the hotel industry with regard to lifestyles, brand, food supply chain, technology and rules and regulations. It ascertained the significant difference on the assessment of the respondents. It tackled the issues encountered by the hotel industry and proposed a tourism and hospitality development plan. A quantitative method utilizing descriptive method was used in gathering needed data through survey questionnaire and qualitative approach stressed on the structured interview and focus group discussions. The profile of the hotels relative the forms of business organization, classifications, years in the business, number of employees and purposive sampling was considered to its respondents such as hotel owners/administrators, hotel employees and hotel guests in the selected hotels in CALABARZON region. Analysis of variance, frequency, percentage, weighted mean, and Scheffe Method were applied statistically. Majority of the respondents assessed the profile of the hotel as corporation, classified as one star hotel, 6 to 10 years and with 25 and below number of employees in the hotel. The respondents assessed the hotel industry trends in relation to lifestyle, branding, food chain supply, technology and rules and regulations as evident. There is a significant difference on the assessment of the hotel owners, employees and tourists on the hotel trends. The respondents assessed the issues encountered by the hotel industry as evident.

Keywords: Hotel Industry, Trend, Issues, Descriptive Method, Philippines

Suggested Citation: Suggested Citation

Jennifer Zorrilla Hernandez (Contact Author)

Batangas state university, batanags city, philippines ( email ), do you have a job opening that you would like to promote on ssrn, paper statistics, related ejournals, sustainability & economics ejournal.

Subscribe to this fee journal for more curated articles on this topic

Operations Management eJournal

Environmental anthropology ejournal, political economy - development: domestic development strategies ejournal, cartography, spatial analysis & geographical methodology ejournal, agricultural, economic, political & social geography ejournal, geography of human settlements, populations & movements ejournal, cognitive, cultural & historical geography ejournal, environmental, medical & human-ecological geography ejournal, other production & operations management ejournal.