real estate investment business plan pdf

• Skip to primary navigation
• Skip to main content
• Skip to primary sidebar
• Skip to footer

Legal Templates

Home Business Plan Real Estate

Real Estate Business Plan Template

Download our template and create a business plan for your real estate business!

Updated September 22, 2023 Written by Josh Sainsbury | Reviewed by Brooke Davis

A real estate business plan is as essential as a business plan for any new or existing business. This step-by-step guide will explain how to make a real estate business plan, provide a real estate business plan template for you to work with, and explain how and why each step is necessary for your business plan to be effective.

We also provide links to downloadable templates to help you create your real estate business plan and sample plans to show you the best ways to tailor your plan for any number of real estate business needs.

Whether you seek investors to grow your business or want to track your goals from year to year as your business develops, a carefully crafted plan will help you.

Why You Need a Business Plan for Your Real Estate Business

How to write a business plan for real estate, real estate business plan sample.

The real estate business plan fills several needs. It gives you an outline of your business goals and the direction you want your business to take. It keeps you in line with industry trends. It lets you monitor your annual performance and change your goals as the market changes.

An effective real estate business plan also acts as a financial summary of your business, showing how it stands about your competition and the industry. The business plan acts as a road map for you and a snapshot of your business for any investors or bankers who want to understand your business.

A real estate business plan will help you spot risks and weaknesses early in your business development and help you set realistic goals for your business.

These are known as SMART goals: Specific, Measurable, Achievable, Relevant, and Time-based goals.

Creating a business plan without goals is like starting a journey without a destination. Having a destination without a map means going down many blind alleys, taking unnecessary detours, and wasting time as you frequently need to return and start again.

Your business plan will help you avoid these pitfalls and adjust your course while you travel towards your final goal — a successful real estate business.

You must cover critical topics and include the correct information to ensure your business plan is as effective as possible. Follow our guide to writing a well-formed real estate business plan below.

1. Executive Summary

The executive summary contains an overall review of the rest of the business plan. It should include an outline of your history, your mission statement, and an overview of the rest of the report.

This section will include things like:

• Target clients with a fictional “ideal buyer” persona;
• Target neighborhoods, price ranges, and listings;
• Market overviews and potential threats and opportunities;
• A marketing plan outline.
• Your mission statement. This should include where and how your agency was founded, discuss the legal and financial structure, and stress your dedication to your customers and any special advantages you provide to your target clients.

2. Management Team

If you have a management team or a group that has contributed to the business’s success, summarize their names and contributions.

This section highlights everyone who has been involved in your business.

• Owners, founders, and original managers;
• New management, assigned duties and areas, and specific clients;
• Planned management expansion and anticipated managerial goals.
• Include all information about your managers, names, positions and duties, education and work history, past business successes, and other relevant details. Think of this section as your management team’s biography.

As the business expands, your management team section will be one section that needs constant improvement and updating.

3. Products and Services 

Your products and services should be phrased to make you unique in the industry and highlight how you stand out from your competitors. As a real estate business, what do you provide for your clients that others do not? How do your agents compare with your competition?

In real estate, your product is your listing and your brand. What is it that makes your company the one that your target buyer wants to use? In this section, you will highlight the following:

• Your niche market and how you acquire specific listings in your area;
• Your lead generation model and the way you obtain leads that differentiate you from your competitors;
• Your branding. A defining brand can be nebulous, and many firms resort to hiring a brand agent to help them customize and market their brand. You may be a family-friendly agent or specialize in the young professionals market. Determining how you present yourself is critical to your service profile.

4. Customers and Marketing

The customers and marketing section lets you identify your niche within the real estate business and how you intend to reach them.

You defined your ideal customer in your executive summary; now is where you expand on your perfect customer “persona.” A “persona” is the industry name for the imaginary person you sell to.

• Their demographics, age, gender, job, family preference, and income.
• Deal-breakers. What do they have to have in a home? What can they do without?
• Amenities, recreation, entertainment. Does your ideal buyer need dog parks nearby or bike paths? Do they want access to the water or the theater district?
• What type of neighborhood is your ideal buyer looking for? Do they need a school district or prefer to be far from children?

After establishing your ideal customer, you can select the viability of your marketing niche. For instance, is your buyer likely to be a first-time buyer? If so, what percentage of first-time sales were made in your chosen area in the last two years?

The more detailed you can make your Customers and Marketing section, the more you know how your business will likely thrive in your chosen area.

5. SWOT Analysis

Strengths, weaknesses, opportunities, and threats are necessary for every business analysis. In what areas are you and your business strongest, and where do you need improvement?

Investors appreciate a business owner who can accurately pinpoint their good and bad points and demonstrate how to improve.

This analysis should be fact-based, not opinion-based. You should be able to provide statistics and metrics for your and your competitors’ business research. Some things to consider are:

• In what areas of your business plan are you strongest? Are they similar or dissimilar to your nearest competitor’s strengths?
• In what areas are you weakest? Are you weak where your competitors are strongest?
• What opportunities can you exploit in the next six to 12 months? Are these opportunities unavailable to your competitors?
• What threats are you facing in the next year? How can you avoid these threats or turn them into advantages?

By analyzing your business objectively and reviewing all the facts and numbers, you can determine how you will be placed in the next year.

6. Financials 

The meat of your business plan is the financials. This includes your expenses, annual income forecast (sales, commissions, or other income), cash flow, and costs. As your business grows, your business plan will include previous years’ financials to track the growth.

Your financials should include, at a minimum:

• Expenses. These include operating expenses, whether you have a physical location or are still in the virtual stage of operations, licensing and permitting, fees and filing costs, and other operating expenses. If you have employees, it will also include payroll.
• The past income portion will track how much you have already made. You should be able to show how many leads you have generated, how many transactions you made, and your income from those efforts.
• Future income is how much you would like to make going forward. You can estimate how many leads are needed per transaction and how many transactions per sale from your past efforts.
• Goals. With this information, you should include your projections for the next year and five-year periods. Presumably, you wish to increase profit over the next five years. You can demonstrate how to achieve these goals using income tracking and market research.

7. Operations

Operations contain the moving parts of your financial projections. This section describes how you intend to reach your business goals in the upcoming year. This section might also include upcoming personnel changes, office expansions, etc.

Real Estate operations can include your projected hours of operation, your action plan for achieving your goals, and your marketing and advertising plan. Initially, this may be somewhat fluid if you do not plan to have set hours of operation or a brick-and-mortar office.

Later, as your business increases, this section will include business hours, open house times, etc.

8. Appendix

If your real estate business plan includes any ancillary documents, such as your Articles of Incorporation or a  Business Purchase Agreement , they would be included in the Appendix.

After your first real estate business plan, your previous years’ plans will go into the Appendix so they can be reviewed by potential investors or by your board. You can also include your quarterly statements and other financial documents.

Your Appendix is the section for any documents you want to have that are not essential for your readers’ overall understanding.

Now that you know what goes into your real estate business plan, all that is left for you to do is click on the business plan creation template and begin. Ensure you have all your documentation and research-ready in advance, and the template will provide you with cues as to what information needs to go into which spaces.

After filling in all the blanks, the template will generate a real estate business plan to your specifications.

• Legal Resources
• Partner With Us
• Terms of Use
• Privacy Policy
• Cookie Policy
• Do Not Sell My Personal Information

The document above is a sample. Please note that the language you see here may change depending on your answers to the document questionnaire.

Thank you for downloading!

How would you rate your free template?

Click on a star to rate

How to Write a Real Estate Investment Business Plan: Complete Guide

• Tweet Share Share

Last updated on July 17, 2024

Building an investing business without a real estate investment business plan is sort of like riding a bike without handlebars. 

You might be able to do it… but why would you? 

It’s far easier and more practical to set out on your venture with a business plan that outlines things like your lead-flow, where you’ll find funding, and which market(s) you’ll operate. 

Plus, according to Entrepreneur, having a business plan increases your chances of growth by 30%. 

Download Now: Free marketing plan video and a downloadable guide

So don’t skip this critical first step. 

Here’s how to do it. 

Real Estate Investment Business Plan Guide

In this article we’re going to discuss:

• What is a real estate investment business plan?
• Create your mission and vision
• Run market analysis
• Choose your business model(s)
• Determine your business goals
• Find funding / Cash buyers
• Identify lead-flow source
• Gather property analysis information
• Create your brand
• Set growth milestones
• Plan to Delegate

What is a Real Estate Investment Business Plan and Why Does it Matter?

A real estate investment business plan is a document that outlines your goals, your vision, and your plan for growing the business . 

It should detail the real estate business model you’re going to pursue, your chosen method for lead-gen, how you’ll find funding, and how you plan to close deals. 

The kit and caboodle. 

It shouldn’t be overly complicated. 

Whether this real estate investment business plan is only for your personal use or to present to someone else, simplicity is best. Be thorough, be clear, but don’t over-explain what you’re going to do. 

As far as why you should have a business plan, consider that it gives you a 30% better chance of growing your business. 

Also, consider that setting out  without  a plan would be like — full of unexpected twists and turns — is that something you want to do? 

Probably not. 

It’s worth taking a few days or weeks to put together a business plan, even if it’s just for your own sake. By the time you’re complete, you’ll have greater confidence in the business you’re setting out to build. 

And an entrepreneur’s confidence is everything. 

How to Create Your Real Estate Investment Business Plan

Now we get into the nitty-gritty. 

How do you create your real estate investment business plan? Here are the 10 steps!

1. Create Your Mission & Vision

This can be considered your “summary” section. You might not think that you need a mission statement or vision for your real estate business. 

And you don’t. 

We know a lot of real estate investors (many of our members, in fact) don’t have a clear mission or vision that they’ve outlined — and they’re successful regardless. 

But if you’re just getting started…

Then we think it’s a worthwhile use of your time. 

Because if you don’t know why you’re going to build your real estate investing business, if you don’t see what purpose it serves on a personal and professional level, then it’s not going to be very exciting to you. 

You can either use this time to create a mission for your business… or a mission statement for you as it relates to growing your business (depending on your goals).

For instance…

• Our mission is to create affordable house opportunities in the Roseburg, Oregon community. 
• Our mission is to provide homeowners with an exceptional experience when selling their properties for cash. 

Or you could go a more personal route…

• My mission is to create a business that supports my family. 
• My mission is to build a company that gives me more time for what matters most to me.

Or you could do both…

• My mission is to create a business that supports my family, and my business’ mission is to provide homeowners with an exceptional experience when selling their properties for cash. 

Either way, it’s good to think about this before getting started. 

Because if you know why you’re going to build your business — and if, ideally, that reason resonates with you — then you’ll be more excited and determined to work hard toward your goals. 

It is also an excellent opportunity to outline the core values you’ll adhere to within your business as Brian Rockwell does on his website …

With this information in hand, you’re ready to move on to the next step. 

2. Run Competitive Market Analysis

Which market are you going to operate in? 

That might be an easy question to answer — if you’re just going to operate in the town where you live, fair enough. 

But it’s worth keeping in mind that today’s technology has made it possible to become a real estate investor in any market from pretty much any location (remotely). 

So if the market you’re in is lacking in opportunity, then you might consider investing elsewhere. 

How do you know which market to choose? 

Here are the 10 top real estate markets for investors, according to our own Carrot member data of over 7000 accounts, based on lead volume…

• Atlanta, GA
• Houston, TX
• Chicago, IL
• Charlotte, NC
• New York, NY
• Los Angeles, CA
• Orlando, FL
• Philadelphia, PA
• Phoenix, AZ

And here are the top 20 states…

• North Carolina
• Pennsylvania
• Oregon 

That’ll give you some ideas. 

But what makes a market good or bad for real estate investors? Here are some metrics to pay attention to when you’re doing your research. 

• Median Home Value — This will tell you how much the average home sells for in the market, which will impact whether you’ll be willing to operate there. Because obviously, you want to play with numbers that feel reasonable to you. 
• Median Home Value Increase Year Over Year — Ideally, you want to invest in a market where homes are appreciating every year. And a positive increase in this metric is a good sign that the properties you invest in will continue to increase in value. 
• Occupied Housing Rate — A high housing occupancy rate means it’s easy to find tenants, and there’s a healthy demand for housing. That’s a good sign. 
• Median Rent — This is the average cost of rent in the market and will give you a good idea of how much you’ll be able to charge on any rentals you own. 
• Median Rent Increase Year Over Year — If you’re going to buy rentals, it’s a good sign if rental costs increase every year.
• Population Growth — When the population grows, it creates demand for housing, both rentals and on the MLS. That’s a good sign for a real estate investor. 
• Job Growth — Job growth is a sign of a healthy economy and indicates that you’ll have an easier time capitalizing on your real estate investments. 

Fortunately, all of this research is super easy to do on Google. 

You can just type in the market and the metric in Google and you’ll get meaningful results. 

Thank god for technology. 

Want more freedom & impact?

From Mindset to Marketing, join our CEO as he unlocks the best stories, tactics, and strategies from America’s top investors and agents on the CarrotCast . If you want to grow your business, you need to check it out!

3. Choose Your Business Model(s)

There’s not just one real estate business model . 

There are many. 

And the market you’re in — as well as your business goals — will determine which business model you choose. 

Here’s a brief overview of each…

• Wholesaling — Is a prevalent business model in the real estate world. Wholesalers find deals and flip them to other cash buyers for an assignment fee, typically somewhere between $5,000 to $10,000. It’s low risk and requires little capital upfront (you can get started with as little as $2,000). 
• Wholetailing — Wholetailing is a mix between wholesaling and house flipping. A wholetailer will find a deal, do some very minor repairs (if any), and sell the house on the MLS themselves. It results in large profits with far less work. But wholetail deals are hard to come by. 
• BRRRR — This stands for Buy, Rehab, Rent, Refinance, Repeat. It’s a long-term process for buying and holding rental properties. It’s a great way to build net worth and create generational wealth. 
• Flipping — House flipping is the most popularized real estate investing method. It consists of purchasing distressed properties, fixing them up, and selling them at a good profit on the MLS, often making upwards of $100,000 per deal. However, this method involves much more risk than the other methods and each deal takes a lot longer to complete. 

If you’re just getting started, then we recommend choosing just one business model and doing that until you’ve mastered it. 

Down the road, you will likely want to use multiple business models. 

We know the most successful real estate investors are wholesalers, wholesalers, flippers,  and  they own some rental properties. 

That allows them to make the most of every opportunity that comes their way. 

But again… to start, just choose one. 

4. Determine Your Business Goals

At this point, you should have a pretty clear idea of why you’re going to build your real estate investing business. 

Are you going to build it because you want to make an impact in your community? Because you want more financial freedom? Because you want more time freedom? 

All of the above? 

Whatever the case, now it’s time to set some goals related to your mission for the business. 

Remember the SMART acronym for goal setting…

Start by thinking about how much money you’d like to make per month — this should be the first income threshold that you’re excited to hit.

Let’s pretend you said $10,000 per month. 

Okay, now take a look at your business model. How many properties do you need to have cash-flowing to hit that number? How many deals do you have to do per month? How many flips? 

Try to be as realistic with your numbers as possible. 

Here are some baselines to consider for the different business models at the $10k/month threshold…

• Wholesaling – 2-3 Deals Per Month
• Wholetailing – 2-3 Deals Per Month
• BRRRR – $1 Million in Assets
• Flipping – 1-2 Flips Per Year

Now you have a general idea of the results you’ll need to hit your first income threshold. 

But we haven’t talked about overhead costs. 

How much will you need to spend to get those results? 

Your answer to that question will be influenced by the market analysis you already did. But it’s pretty standard for the price of finding a deal to hover around $2,000 for a real estate investor (if you’re doing your own advertising). 

So now you’re spending $2,000 per deal, or whatever your specific number is. That’s going to have an impact on how much money you’re making. So now we can adjust your goals to be more realistic for hitting that $10k per month marker…

• Wholesaling – 4-5 Deals Per Month
• Wholetailing – 4-5 Deals Per Month
• BRRRR – $1.5 Million in Assets
• Flipping – 2-3 Flips Per Year

The idea here is to figure out how many deals you’ll have to do per month to hit your income goals. 

Then work that back into figuring out how much you’ll need to spend every month to realistically and predictably hit your goals. 

At $2k per deal and intending to hit $10k/month, here’s what your deal-finding costs might look like…

• Wholesaling – 4-5 Deals Per Month – $8k-$10k/month
• Wholetailing – 4-5 Deals Per Month – $8k-$10k/month
• BRRRR – $1.5 Million in Assets – $6k-$8k/month
• Flipping – 2-3 Flips Per Year – $4k-$6k/month

That should give you a baseline. 

How do those numbers look? 

If they feel too high for you right now, lower your initial goal — you want to make your first goal something that you know you can accomplish. 

Then, as you gain experience, you can increase your goals and make more money down the road. 

Free Real Estate Marketing Plan Template

Take our short survey to find out where you struggle most with your online marketing strategy. Generate your free marketing plan video and downloadable guide to increase lead generation and conversion, gain momentum, and stand out in your market:

Download your marketing plan template here.

5. Find Funding / Cash Buyers

Are you going to fund your own deals or find private investors ? Or maybe you’re going to get a business loan from a bank? 

If you’re just starting as a wholesaler or wholetailer, then it’s recommended funding your own first few deals — that should only cost $2,000 to $5,000… and why overcomplicate things in the beginning when you’re still trying to learn the ropes? 

However, as a wholesaler or wholetailer, you’ll still need to find some cash buyers. 

Here’s a great video that’ll teach you how to do that…

To consistently grow your cash buyer list (which is an important part of the wholesaling and wholestailing business model), we also recommend creating a buyer website like this…

Learn more about creating your cash buyer website with Carrot over here . 

To scale, you might seek out other sources of funding. 

Here are some options…

• Bank Loan — Getting a loan from a bank might be the most straightforward strategy if you’re just getting started. But keep in mind that the requirements for a loan on an investment property will be more stringent than the requirements were for your primary residence mortgage. And the interest rate will likely be higher as well. For that reason, you might seek out some of the other options. 
• Hard Money — Hard money loans come from companies that specifically serve real estate investors. They are easier and faster to secure than a bank loan and hard money lenders typically base their approval of the loan on the quality of the investment property rather than the investor’s financial standing. 
• Private Money — Whereas a hard money loan comes from a company; a private money loan comes from an individual with a good chunk of capital they’re looking to invest. That could be a friend, family member, coworker, and acquaintance. Interest rates and terms on these loans are typically very flexible and the interest rate is usually quite good. Private money is an excellent option for real estate investors looking to scale their business. 

But before you seek out funding from those sources, get clear on what exactly you’re going to use those funds for. 

Finding funding is even more critical. In fact — if you’re flipping properties or using the BRRRR method. 

(It’s a key part of the BRRRR method)

You’ll likely want to use hard money or private money to fund your deals as you grow your business.

But how do you find and secure those loans? 

Hard money lenders are easy to find — just Google for hard money lenders in your area and call the companies that pop up to get more details. 

Private money (which usually has more favorable terms than hard money) is a bit trickier to find but not at all impossible. 

To find private money lenders, you can…

• Tell Friends & Family — This should be the first thing you do. Tell everyone you can about the business you’re building and the returns you can offer investors. Then ask them if they know anyone who might be interested in investing. 
• Network — After you’ve exhausted all your friends and family, make a point of getting to know people everywhere you go. The easiest way to do this is to wear branded clothing so people ask about what you do. Talk to people at coffee shops, grocery stores, movie theaters, and anywhere else that you frequent. You never know who you might meet. 
• Attend Foreclosure Auctions — Foreclosure auctions are jam-packed with people who have cash-on-hand to buy properties. These people might also be interested in investing in your real estate endeavors. Or they might know where to find private money. Either way, it’s in your interest to build relationships with these people. Attend foreclosure auctions and bring some business cards. 

Here are some tips on finding private money lenders…

6. Identify Lead-Flow Source

Now let’s talk about how you will generate a consistent flow of motivated leads for your business. 

Because no matter which of the business models you’ve chosen… you’re going to need to find motivated sellers.

And you’re going to need to find those people every single month. 

There are essentially two parts to a successful lead generation strategy for real estate investing business. 

Both pieces are critical… 

• The Short Term — We call this “hamster-wheel marketing” because it requires you to  keep working  and  spending money  to generate leads. Examples include Facebook ads, direct mail, bandit signs, cold calling, driving for dollars, and other tit-for-tat strategies that will burn you out if you’re not careful.
• The Long Term — We call this “evergreen marketing” because it requires an upfront investment… but that investment pays off for years and years to come. Examples include increasing brand awareness for your business in your target market(s) and improving your website’s SEO , so that motivated sellers find you . 

Short-term tactics are critical when you’re first starting — in fact, they are likely going to be your only source of leads for at least the first few months. 

Here are some more details on the most popular and effective methods… 

• Tax default mailing lists
• Vacant house lists
• Expired listing lists
• Pre-foreclosure lists
• Out-of-state landlord lists
• Cold Calling — This might be more uncomfortable than stubbing your toe on a piece of furniture, but it can still be effective for finding motivated sellers. We have an article all about colding calling — it even has scripts for you to use. 
• Facebook Ads — Facebook ads is another excellent method for generating leads so long as you have a high-converting website to send them to . If you don’t, get yourself a Carrot website . Each Carrot site is built to convert. Here are some more details about running successful ads on Facebook for your real estate investing business.
• Google Ads — Google Ads is one of the most popular platforms for real estate professionals needing to provide quick results with a minimal to high investment depending on markets.

But over time, the goal is to invest in more long-term evergreen marketing tactics so that you can get off the hamster wheel and build a more sustainable business. 

Check out the video below to learn more about the critical distinction between short-term and long-term marketing. 

At Carrot, we’ve created an online marketing system that makes generating leads super easy and simple for real estate investors. 

And it’s 100% evergreen. 

Here’s an example of one of our members’ websites that converts like crazy…

Try our free Marketing Plan Generator here.

7. Gather Property Analysis Information

We just talked about how you can generate leads.

But once someone calls you, once you’re checking out a property… How will you  know  if the property is a good fit for your chosen business model? 

After all, not every property will be a fit. 

First, ask the following questions when the seller calls…

• What is the address of the house you want to sell?
• How many bedrooms, bathrooms does it have?
• Does it have a garage, basement, or pool?
• If you were going to list it with a Realtor, what repairs and/or updating would you say would be needed?
• How much is owed on the house?
• Do you have an asking price in mind?
• Is the house behind on payments?
• If I come out and look at the property and make you a cash offer to buy it ‘As-Is’ and close as soon as you want, what would be the least you would be willing to take?

That will provide you with a lot of critical information about what you’re dealing with. 

Next, once you’re off the phone, do a bit of due diligence and look at what nearby properties of similar size have sold for in the last 90 days or so — that should give you a ballpark idea for the after-repair value of the property. 

If you decide that the property sounds promising, you’ll want to walk through it and take pictures of anything and everything that’ll need to be repaired. 

Back at the office, estimate the cost of those repairs — here’s a great resource from REISift that’ll help you estimate rehab costs . 

You’ll need to go through this entire process regardless of your business model so that you understand your max offer on the property. 

So how do you calculate your max offer? 

Use the 75% rule — check out this video from Ryan Dossey…

With that, you’ll know how much to pay for the property, how much to spend on repairs, and how much it’ll sell for. 

The more you streamline this part of the process, the better. 

8. Create Your Brand

Building a company is one thing. 

Building an easily recognizable brand and known to be reputable in your marketplace is quite another.

But that’s an integral part of the process. Consider some of these statistics…

• Using a signature color can increase brand recognition by 80 percent.
• It takes about 50 milliseconds (0.05 seconds) for people to form an opinion about your website.
• Consistent presentation of a brand has seen to increase revenue by 33 percent.
• 66 percent of consumers think transparency is one of the most attractive qualities in a brand.

When it comes to building a real estate investing brand, your goals are to…

• Establish Rapport 
• Create Easy Recognizability
• Dominate The Conversation

The first step in this process is building an online presence – that means creating a high-converting website (i.e., one that systematically turns visitors into leads by capturing their contact information), running advertisements, and ranking in Google for important keywords. 

That’s what we can help you with at Carrot . 

Out of the box, our website templates are built to convert visitors into leads – and you can customize them however you want with your branding materials…

You’ll even receive immediate text notifications when someone signs up to be a lead so that you can contact them right away (speed is the name of the game!). 

Having a high-converting website is ground zero for brand-building success. If you don’t have a website that systematically converts visitors into leads, then every dollar you spend on advertising is going to be wasted. 

So that’s where we start. 

Once you’ve got your website up and running, then – if you’re a Carrot Member and subscribe to the Content Tools add-on – we’ll provide you with blog posts every single month that are written to rank in Google for high-value keywords relevant to your specific market …

You just upload, make some minor tweaks, and publish – and the more you publish, the more traffic you’ll drive. 

To help you become a true authority in your market, we also have the following tools…

• Keyword Ranking Tracker
• SEO Tool For Optimizing All Pages
• Text Notifications For Leads
• World-Class Support
• Campaign Tracking Links
• Coaching Calls

We want to make generating leads as easy as possible for you… so you can focus on closing deals and growing your business. 

You can try us here risk-free for 30 days. 

If you get yourself a Carrot website, that’ll take care of the “Dominate The Conversation” part of the branding process.

But what about these parts? 

Super easy. 

Establishing rapport is simply a matter of putting testimonials and case studies on your website. The more of these you have, the more people will trust your brand when they arrive on your website for the first time. 

As for creating an easily recognizable brand, create a simple branding package…

• Brand Colors

And then be consistent across all platforms. Use the same colors, font, logo, and brand name on everything – online and offline. 

That’ll make it feel like you’re everywhere – which is what you want. 

So there you go. 

That’s how you create a brand identity as a real estate investor. You’ll know you’ve done it right if people are coming to you out of nowhere – because a friend of a friend told them about you. 

And if you want a brand that dominates your market without all of the footwork, we’ve got just the thing – it’s called the Authority Leader Plan … and we’ll do everything for you. 

9. Set Growth Milestones

Okay – let’s pretend that you’ve taken all of the steps above. 

You’ve got yourself a functioning business and brand with funding, you’ve got consistent lead-flow, and you’re even closing some deals. 

Now what? 

Well… you want to grow, of course!

You don’t just want to do one deal per month… you want to do three, five, or even ten deals per month.

You want to make more money, increase your net worth, grow your business, and have a significant impact. 

How do you do that? 

First, you set new goals and milestones for your business’ growth – how many deals do you want to be doing per month in 6 months? In a year? 

Then break those goals down by quarter – and turn them into actionable to-dos. 

For example, if you’re currently doing one deal per month and you want to be doing five deals per month by the end of Q2, here’s what your goals might look like…

• Send 10,000 Mailers Per Month
• Spend $5,000 on Facebook Ads Per Month
• Hire Salesperson To Answer Phone
• Hire Acquisition Manager
• Create Workflow Process

Or maybe it’ll look a bit different. Make your to-dos as realistic as possible so that if you do those things … you’re virtually guaranteed to hit your goals. 

After all, what’s the point of having goals if you’re not going to hit them? 

All in all…

Set milestone goals to grow your business, turn those into to-dos and break them down by quarter. The next and final step of your real estate investment business plan might be even more important… 

10. Plan To Delegate

At some point, every real estate investor has to come to terms with a straightforward fact…

You can’t build the business of your dreams on your own . You need to delegate .

You’ve got to partner with other people, build critical relationships, hire people, manage people, create systems and processes to streamline your team’s workflow, and lots more. 

One of the most important areas that deserve a highlight is your client communications and satisfaction. Consider setting up a robust cloud contact center software to manage all the communications that will lead to long-term partnerships.

Building a business isn’t so much about hustling and bustling as it is about putting the right pieces in the right place. 

How do you scale your business? 

The answer is quite simple: you do the same things you’re doing now… but at scale – that means hiring people, training people, and creating clean-cut systems. 

That’s how you grow your business. 

Automate, delegate, and step outside of your business as much as possible to build a real estate investment company that serves you rather than enslaves you. 

Final Thoughts on Real Estate Investment Business Plan

What more is there? 

You know how to create a mission and vision statement, run market analysis, choose an REI business model, set goals, find funding, generate leads, analyze properties, create a brand, set long-term growth milestones, and delegate. 

All that’s left is action. 

And reach out anytime with questions – we’re always here to help!

Featured Resource

Free Real Estate Marketing Plan

Generate your free marketing plan video and a downloadable guide  to increase lead generation and conversion, gain momentum, and stand out in your market!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Sum of 1 + 8 *

• Skip to primary navigation
• Skip to main content
• Skip to primary sidebar
• Skip to footer

The Impact Investor | ESG Investing Blog

Investing for financial return is only part of the equation.

12 Best Real Estate Investing Business Plan Templates

Updated on September 26, 2023

Our posts may contain links from our affiliate partners. This supports helps support the site as we donate 10% of all profits to sustainability organizations that align with our values. However, this does not influence our opinions or ratings. Please read our Terms and Conditions for more information.

Investing in real estate can be lucrative, regardless of whether you make it your primary business or a side hustle. It can be a great source of ongoing income and profits from appreciation. Investing in real estate is also an excellent way to build wealth. These are some real estate investing business plan templates to help you get started.

Table of Contents

Key Components of a Real Estate Investment Business Plan

Executive summary, company description, industry analysis, investment strategy, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan, best real estate investing business plan templates, 1. growthink, 2. fit small business, 3. upmetrics, 4. fortunebuilders, 5. businessplantemplate.com, 6. planbuildr, 7. real estate investing.org, 10. wiki download, 12. property geek, frequently asked questions, do i need a business plan if i want to buy a couple of houses and flip them, must i hire a consultant to help me develop a business plan for my real estate business.

However, real estate investing requires a business plan, as with all business ventures. A business plan is necessary to guide your decision-making and growth and help you finance your real estate and business operations.

A real estate investing business plan includes several components.

The executive summary introduces your business and provides an overview of your business and the contents of your business plan. It describes how you plan to succeed at your business. It also includes your mission and vision statement.

Your mission and vision statement articulates the values and direction of your real estate business. It is the guiding star that you use for developing your strategy. The mission statement should inspire customers and your team.

You’ll develop your mission and vision statement first, and your strategy will fit your vision. To create your mission and vision statement, consider companies that you admire. (They can be from any industry.) Then, find their mission and vision statements and use them to develop your own.

Your executive summary is the first part of your plan. However, you wait to write the executive summary after you’ve written the rest of the plan.

Your business plan should contain a brief overview of your company, your management team, and your expertise. It describes your legal structure, such as whether you are an S-Corp., LLC, or corporation.

It also describes the type of real estate investing business you will operate; for example, do you plan to make long-term investments in rental properties or embrace a short-term investment strategy where you buy a fixer-upper, renovate it and sell it quickly at a profit?

You’ll provide further details on your company in the rest of the business plan.

This section includes a market analysis, including any market trends that may affect your business. Writing this section requires that you research the business, which educates you. It also should prove to potential funding sources that you are knowledgeable.

The industry analysis section should include answers to several questions, such as

• How big is the market?
• Is it increasing or decreasing?
• What trends are affecting the industry?
• Who are your key competitors?

See Related: Predictive Analytics in Banking: Enhancing Financial Decision-making

Although you briefly mention your strategy for your investment properties in the company description, you’ll deal with it in depth. You’ll also discuss how your strategy will help you meet your business and personal goals.

For example, you may purchase real estate and want to focus on long-term investments that produce income while also appreciating. However, until you can build up sufficient capital, you may engage in wholesaling, where you put a contract on a home and then find an investor to buy it.

Your strategy should also include the types of properties you will invest in, for example, single-family homes, apartment buildings, or commercial properties. If your investments are within a specific geography, you’ll also list that geography in this section.

The customer analysis section briefly overviews your target customers, for example, renters or home buyers. A well-researched customer analysis will break their target market into demographic and psychographic groups.

The competitive analysis section overviews your competitors, their target market, products and services, and marketing share. Many real estate business plans also analyze their strengths, weaknesses, opportunities, and threats (SWOT), especially concerning their competitors. A SWOT analysis is an excellent way to find solutions to potential challenges.

The SWOT analysis starts with strengths and weaknesses. You might consider questions such as

• Are you successful at finding high-quality tenants?
• What is your track record in identifying good properties to renovate and sell?
• What is your competitive advantage, i.e., what do you do better than your competitors?
• How successful are you at raising capital?

The SWOT analysis also looks at opportunities and threats. A potential opportunity could be a new subway stop opening near a property you own that could boost its desirability or an opportunity to increase amenities at one of your apartment complexes. A threat could be a competitor renting similar properties at a lower price.

The marketing plan is a critical component of any business plan. The marketing plan should include

• Your business logo. Your logo should reflect your mission statement in some way.
• The value proposition of your real estate investing business. The value proposition is what the business offers customers that is unique.
• Promotions strategy, including how you’ll gain referrals, use the Internet and social media, advertise in publications, and undertake other promotions.
• Your plan to develop, maintain, and grow relationships with potential customers.
• The type of products or services you will offer are property management services, renovated homes, or brokerage services.
• Your pricing strategy and how that compares with competitors.

The Operations Plan describes how you operate from day to day. It includes information on how you:

• Find properties to acquire
• Oversee renovations
• Market properties when you wish to sell them
• Determine when to sell

It also should include information on how your company’s organizational structure is organized, the status of specific projects, milestones you expect to reach and when, and the steps you’ll take to reach them.

See Related: Free Financial Advisors to Start Financial Planning

You’ll have briefly discussed the expertise of your management team as a whole. You want to provide details in your real estate investment business plan. Highlight the experience of each key team member, emphasizing how each member will help you reach your business goals.

If you feel your team lacks experience, consider assembling an advisory board of experienced real estate professionals and noting the board’s existence in this section.

Also, note if you plan to hire additional managers as your real estate investment business reaches certain milestones. List what experience and skills you’ll seek in your new hires.

Financial information is a significant component of a real estate investment business plan. Begin this section by specifying the source of your revenue as well as what drives your costs. If the purpose of your business plan is to receive funding, state the amount of funding you need and what you’ll use it for.

Then, include financial projections for your real estate investment property and business for the next five years. You’ll include several types of financial statements in your financial plan. In each statement, you’ll also include the assumptions you used to arrive at the projects.

Income Statement

The income statement (or profit and loss statement) shows the revenues minus the costs to show the amount of profit. To derive your revenue projections, you’ll need to assume a certain level of sales or number of rental units at a specific price.

Your costs would include maintenance, repair, or renovation costs, salaries and commissions, office rent (if any), marketing costs, and the cost of utilities and software. Do market research to base your assumptions on reality as much as possible.

Balance Sheet

The balance sheet is a snapshot of the assets and liabilities of your real estate investing business at a specific time. You’ll project assets, such as cash, real estate, and accounts receivables, for each of the five years. You’ll also project liabilities, such as debt and accounts payable. You’ll also launch the amount of equity for each of the five years.

Cash Flow Statements

The cash flow situation of a real estate investment business can significantly affect its success. Some businesses turn a profit but end up in bankruptcy because their cash flow is insufficient to pay bills when they are due.

For example, suppose a new commercial tenant requests a significant build-out. You’ll have to front the money to make the improvements and may not recoup it until the tenant has paid six months or more of rent. You may also have other expenses during that time.

If you have no other source of income, you could run out of money before you recoup your investment. Remember to list the assumptions that led you to project the cash flow as you did.

If potential funding sources will be scrutinizing your plan, add an appendix. The appendix might include all the documents related to your financial plans, such as leases and a potential exit strategy, as needed.

See Related: Best Green Companies to Invest in 2023

Writing a business plan requires considerable research and strategy skills. It also requires a significant time commitment. Templates help reduce the time you need to write your business plan.

Many types of organizations offer business plan templates that you can download for free, although you may have to leave your email. Here are free business plan templates for the real estate investor.

Growthink  is a consulting firm that helps companies develop business plans and raise capital. Its co-founders, Dave Lavinsky and Jay Turo, graduated from the Anderson School of Management at UCLA and started Growthink to help entrepreneurs grow their businesses. The company’s values are “Integrity,” “Courage,” and “Positivity.”

Lavinsky  has designed  a real estate investing business plan template that includes most of the key elements above. Lavinsky also provides advice on how to complete each section.

Fit Small Business  is an online publication to answer questions from small business owners across all industries. It has industry-specific experts and a management team that supports the experts. The company, founded in 2013, claims 80,000 readers.

The publication provides tips on how to write your vision and mission statement, complete your SWOT analysis, and choose an investing model. It also provides tips on measuring business success, writing a company summary, and developing a financial plan. Its business plan template is free and  downloadable.

Upmetrics  is a data analysis and data management software company. Its software is designed to help startups plan. Based in India, its software is used worldwide.

The company aims to help spark business growth, promote job creation, and help foster personal wealth. In addition to software, the company’s website offers several small business guides and resources.

The company provides 200 sample business plans across several industries, including  one  for a real estate investing business. It also explains the various sections of the plan and tips on completing the sections.

See Related: Best Real Estate Investment Websites

FortuneBuilders  teaches people how to invest in real estate through courses, coaching, books, and podcasts. Its four founders have considerable experience in the real estate investment market, having invested more than $1 billion in residential and commercial properties.

They still manage real estate projects, generally 25 to 40 at a time. They also provide additional information through their blogs.

FortuneBuilders  bases its  real estate investing business plan template around eight “must-haves,” including a mission statement, goals, strengths and weakness analysis, investment strategy for each property, marketing plan, management team bios, explanation of financing, and answers to “what if” questions. The introduction to its full business planning template also has excellent information to help you determine whether you are likely to succeed in the real estate investment business.

BusinessPlanTemplate.com  has over 250 customizable business plans for small businesses across many industries. Dave Lavinsky, also a co-founder of Growthink, founded BusinessPlanTemplate.com more than 20 years ago, and BusinessPlanTemplate.com is a subsidiary of Growthink.

The company claims to be a leading resource for business plan templates. In addition to templates, it includes advice on writing a business plan.

The company  template  for a real estate investment business is highly detailed, with more than a page on how to write each of the nine sections. It is also updated for 2023.

PlanBuildr  is another Growthink company founded by Dave Lavinsky, who serves as its president. The company’s management team has deep entrepreneurial experience. Lavinsky, a managing partner in several other entrepreneurial ventures, previously worked as a marketing consultant.

Jay Turo is the CEO. Turo works with Lavinsky in many of his other ventures. He has an MBA and a bachelor’s degree in international business.

The PlanBuildr real estate investment business plan template includes  sections  on the investment company’s success factors and most of the standard business plan sections. The customizable plan is also downloadable.

Real Estate Investing.org  aims to help families “replace their income with passive income.” The company claims to have more than 25,000 investors.

It has articles and stories to help real estate investors succeed. Its values include having an abundance mindset and always empowering others.

Founder Eric Bowlin is an experienced real estate investor who has managed a portfolio of 450 properties. Real Estate Investing.org’s business plan template provides extensive advice on successfully projecting financials.

It also provides some information on other sections of the  plan.  Although you can download a plan for free, the plan’s information includes a link to a business plan software solution that you purchase.

IncFile  helps small businesses manage the paperwork for forming or dissolving a new business or obtaining a trademark. The company also helps businesses develop an annual report and provides a free tax consultation.

It features a lot of information on business entity types. It claims to have more than 1 million customers.

IncFile’s blog contains several guides for startups, including a guide and template for a business plan for a real estate investment business. In addition to the more common sections of the business plan, it also  includes a section  on a backup business plan writing too. It links with a  template.

Carrot  is an online lead generation hub for real estate agents and investors. The company says its members convert leads at a rate of seven times that of nonmembers and earn a profit that is $14,000 greater on each lead.

Carrot also provides SEO and other tools to help real estate business owners market and run their businesses. CEO Trevor Mauch is an experienced real estate investor with expertise in inbound marketing.

Carrot also includes advice on how a real estate investment business can develop a business plan. Its  free template  includes an executive summary, business description, competitive analysis, building credibility section, and marketing strategy.

See Related: Ways to Start Investing in Apartment Buildings

More than 19,000 people have downloaded the Wiki Download real estate investment business template. Available in a PDF or Microsoft Word format, the 12-page document outlines the business plan and uses questions to take you through developing a simple real estate investment plan yourself.

Sections include the executive summary, market analysis, implementation plan (operations plan), marketing efforts, sales strategy, financial forecasts, and assumptions.

Truic  provides business services such as business organization, accounting, and business banking. It provides many of these services through partners and receives a referral commission.

It also provides classes on setting up a small business. The company is mainly focused on helping LLCs.

Truic offers many guides for small business owners; the real estate investment business template is one of those guides. Truic’s real estate business plan guide primarily aims at those who invest in and sell residential properties. Its  template  also differs slightly from others because it starts from the owner’s financial goals.

The owner decides how much they wish to earn, then defines the amount of revenue required, and then the number of houses that must be purchased. It also offers advice on tailoring your business plan to potential readers, including lenders and investors.

Property Geek’s  business plan template is aimed at property investment businesses. Rob Dix, a writer, founded Property Geek in 2012, and property soon became his life. He later launched Property Hub, which offers free courses and a YouTube channel, and created an investment app called Portfolio.

He also has written books and podcasts on property investment issues. He aims to make property investment fun. His website offers investment strategy, financing, property management software, and tax advice.

Property Geek’s real estate investment business plan development starts by determining goals. Then, you build a strategy to get from where you are now to the goal you hope to achieve.

Much of the strategy is developed around compensating for a lack of cash. The site offers a  free downloadable  business plan worksheet.

A business plan will help you succeed at any real estate investment endeavor, no matter the scale or time frame. Startups with plans are likelier to launch and grow than those without.

No, many companies in the real estate industry offer free worksheets and templates for real estate investment businesses. They also provide advice on writing the plan. Most real estate investors can complete the business plan with these resources. If you need additional advice, you can generally obtain it through the SBA or another nonprofit.

Related Resources

• Proven Ways to Start Investing in Apartment Complexes
• Ways to Start Investing in Small Business
• What is the Impact of Foreigners Investing In US Real Estate?

Kyle Kroeger, esteemed Purdue University alum and accomplished finance professional, brings a decade of invaluable experience from diverse finance roles in both small and large firms. An astute investor himself, Kyle adeptly navigates the spheres of corporate and client-side finance, always guiding with a principal investor’s sharp acumen.

Hailing from a lineage of industrious Midwestern entrepreneurs and creatives, his business instincts are deeply ingrained. This background fuels his entrepreneurial spirit and underpins his commitment to responsible investment. As the Founder and Owner of The Impact Investor, Kyle fervently advocates for increased awareness of ethically invested funds, empowering individuals to make judicious investment decisions.

Striving to marry financial prudence with positive societal impact, Kyle imparts practical strategies for saving and investing, underlined by a robust ethos of conscientious capitalism. His ambition transcends personal gain, aiming instead to spark transformative global change through the power of responsible investment.

When not immersed in the world of finance, he’s continually captivated by the cultural richness of new cities, relishing the opportunity to learn from diverse societies. This passion for travel is eloquently documented on his site, ViaTravelers.com, where you can delve into his unique experiences via his author profile.

Financial modeling spreadsheets and templates in Excel & Google Sheets

• Your cart is empty.

Real Estate Investment Business Plan: A Step-by-Step Guide

Are you interested in diving into the world of real estate investment? Then you’ve come to the right place! In this step-by-step guide, we’ll walk you through the process of creating a solid real estate investment business plan. Whether you’re new to the game or looking to take your investments to the next level, this guide has got you covered.

Now, you might be wondering, why do I need a business plan for real estate investment? Well, think of it as your roadmap to success. A well-crafted business plan helps you define your goals, clarify your investment strategy, and outline the steps you need to take to achieve financial prosperity. It’s like having a GPS for your real estate journey.

But fret not! This guide will break it down into simple, easy-to-follow steps. We’ll cover everything from conducting market research, analyzing potential properties, securing financing, and creating a marketing strategy. So grab your pencil, get ready to take notes, and let’s embark on this exciting real estate investment adventure together!

1. Defining Your Investment Goals

Before diving into the details of your business plan , it’s important to have a clear understanding of your investment goals. Ask yourself questions like: What is your desired return on investment? Are you looking for long-term appreciation or immediate cash flow? Are you interested in residential or commercial properties? By defining your goals, you will be able to tailor your business plan to align with your specific objectives. Additionally, having a clearly defined set of goals will help you stay focused and motivated as you navigate the real estate market.

Once you have identified your investment goals, be sure to include them in your business plan. Outline your financial targets, such as the amount of profit you aim to make or the number of properties you plan to acquire within a certain timeframe. This will not only serve as a roadmap for your business but will also help potential investors or partners understand your vision and objectives.

2. Conducting Market Research

To develop a successful real estate investment business plan, you need to have a deep understanding of the market you are operating in. Conducting thorough market research will provide you with valuable insights into the current trends, demand, and competition in the real estate industry. Start by analyzing both the local and national market conditions. Look at factors such as population growth, employment rates, and average property prices to gauge the potential for growth and profitability in your target area.

Additionally, research the specific neighborhoods or submarkets you plan to invest in. Consider factors like crime rates, school districts, amenities, and proximity to transportation. This information will help you identify the most attractive areas for investment and tailor your strategy accordingly. Keep in mind that market conditions can change rapidly, so it’s important to keep a pulse on the latest trends and adjust your plans as needed.

3. Developing a Financing Strategy

Real estate investments often require significant upfront capital, so having a clear financing strategy is crucial. Determine how you plan to fund your investments and outline the sources of capital in your business plan. This may include personal savings, loans from financial institutions, private lenders, or partnerships with other investors. Be sure to include a detailed analysis of the costs involved in acquiring and maintaining properties, such as purchase price, renovation expenses, property management fees, and ongoing maintenance costs.

In addition to traditional financing options, explore alternative methods like crowdfunding or joint ventures. These strategies can provide access to additional funding and also offer opportunities for collaboration and risk-sharing. Analyze the pros and cons of each financing option and choose the one that aligns best with your investment goals and risk appetite.

4. Creating a Marketing and Acquisition Plan

In a competitive real estate market, a well-thought-out marketing and acquisition plan can give you a significant edge. Your business plan should outline the strategies you will use to find and acquire properties. Research different marketing channels, such as online listings, social media advertising, direct mail campaigns, and networking events, to identify the most effective methods for reaching your target audience.

Consider creating partnerships with local real estate agents or wholesalers who can provide you with off-market opportunities. Develop relationships with key players in the industry, including property managers, contractors, and lenders, to gain a competitive advantage. Additionally, outline your criteria for property acquisition, such as desired property types, price ranges, and potential for growth or cash flow. This will help you stay focused on your investment objectives and avoid wasting time and resources on properties that don’t align with your strategy.

5. Implementing a Risk Management Plan

Real estate investing inherently carries some degree of risk, but a well-designed risk management plan can help mitigate potential pitfalls. Identify the risks specific to your investment strategy, such as market volatility, changes in government regulations, or unexpected property repairs. Develop strategies to minimize these risks and include them in your business plan.

Consider factors like diversification, insurance coverage, and contingency plans for worst-case scenarios. Create a financial buffer to account for unforeseen expenses or extended vacancies. By proactively addressing potential risks and having a solid risk management plan in place, you will be better prepared to handle any challenges that may arise in your real estate investment journey.

6. Measuring Success and Adjusting Your Plan

Once your business plan is in motion, it’s important to regularly review and evaluate your progress. Set key performance indicators (KPIs) that align with your investment goals and track them over time. This may include metrics like cash flow, return on investment, property appreciation, or the number of successfully completed deals.

By regularly measuring your success and analyzing the performance of your investments, you can identify areas for improvement and make necessary adjustments to your plan. Real estate investing is a dynamic industry, and it’s important to stay adaptable and open to changes in the market. Continuously educate yourself on industry trends, attend networking events, and seek advice from experienced professionals to stay ahead of the curve.

7. Scaling Your Business

As you gain experience and success in the real estate investment industry, you may want to consider scaling your business. This could involve expanding your portfolio, entering new markets, or diversifying your investment strategies. Your business plan should include a section dedicated to your growth plans and outline the steps you will take to achieve them.

Research new investment opportunities, explore partnerships or joint ventures, and identify the resources you will need to scale your operations. Continuously refine your business plan to align with your evolving goals and the changing market landscape. By strategically scaling your real estate investment business, you can unlock new avenues for profitability and enhance your overall success.

Key Financial Metrics for Real Estate Investors

As a real estate investor, it’s essential to understand key financial metrics to evaluate the performance and profitability of your investment properties. Here are three important metrics to consider:

1. Cash-on-Cash Return (CoC)

Cash-on-cash return measures the annual pre-tax cash flow generated by an investment property relative to the amount of cash invested. It is calculated by dividing the annual net operating income (NOI) by the total cash invested, expressed as a percentage.

CoC = Annual NOI / Total Cash Invested * 100

A higher cash-on-cash return indicates a more favorable investment, as it means you are generating a higher return relative to the amount of cash you have put into the property.

2. Cap Rate (Capitalization Rate)

The cap rate is a key metric for evaluating the rate of return on a real estate investment. It is calculated by dividing the property’s net operating income (NOI) by its purchase price or current market value, expressed as a percentage.

Cap Rate = Annual NOI / Purchase Price or Market Value * 100

A higher cap rate indicates a higher potential return on investment. However, it’s important to consider other factors such as property location, market conditions, and future growth potential when interpreting the cap rate.

3. Return on Investment (ROI)

The return on investment measures the profitability of an investment property. It is calculated by dividing the property’s net profit by the total invested amount, expressed as a percentage.

ROI = (Net Profit / Total Invested Amount) * 100

A higher ROI indicates a more profitable investment. However, it’s important to consider the time horizon for the investment, as a property with a higher ROI may require a longer holding period to realize the returns.

By analyzing these key financial metrics, you can make informed investment decisions and assess the performance of your real estate portfolio. Remember to consider the specific market conditions and individual property characteristics when interpreting these metrics, as they can vary depending on the location and type of investment.

Tips for Success in Real Estate Investment

While developing a comprehensive business plan is essential, it’s also important to incorporate practical tips and strategies to increase your chances of success in the real estate investment industry. Here are some valuable tips to consider:

1. Build a Strong Network

Networking is a crucial component of success in the real estate investment industry. Connect with other investors, real estate agents, brokers, contractors, and industry professionals to build a strong network. Attend local real estate events, join online forums, and engage in social media groups to expand your connections. They can provide valuable insights, opportunities for partnership or collaboration, and access to off-market deals.

2. Continuously Educate Yourself

Real estate investing is an ever-evolving field, and it’s important to stay up-to-date with industry trends, regulations, and best practices. Continuously educate yourself through workshops, seminars, online courses, and reading industry publications. Knowledge is power, and by staying informed, you can make smarter investment decisions and navigate the real estate market with confidence.

3. Embrace Technology

In today’s digital age, technology plays a vital role in the real estate industry. Embrace technological tools and platforms that can streamline your investment processes, help you analyze data, and market your properties effectively. Utilize property management software, online listing platforms, virtual tours, and social media advertising to enhance your operations and reach a wider audience.

The Benefits of a Real Estate Investment Business Plan

Developing a real estate investment business plan offers several key benefits that can contribute to your success in the industry:

1. Clarity and Focus

A well-crafted business plan provides clarity and focus by clearly defining your investment goals, strategies, and target market. It serves as a roadmap for your business, helping you stay on track and focused on your objectives.

2. Attracting Investors

If you plan to seek financing or partner with other investors, a comprehensive business plan can be a powerful tool for attracting potential investors. It demonstrates that you have conducted thorough research, have a well-thought-out strategy, and are committed to your investment goals.

3. Identifying Potential Risks

By carefully considering potential risks and incorporating risk management strategies into your business plan, you can minimize the impact of unforeseen challenges. This proactive approach helps you mitigate risks and ensures the long-term viability of your real estate investment business.

4. Monitoring Performance

A business plan allows you to track your performance against your set goals and key performance indicators. It helps you identify areas where adjustments are needed and provides a benchmark for measuring your success.

5. Enhancing Decision Making

Having a business plan in place provides a framework for making informed decisions. It helps you evaluate potential investment opportunities, assess the viability of new markets, and make strategic choices that align with your long-term objectives.

Additional Resources

For further guidance and resources on real estate investment business plans and strategies, here are three recommended sources to explore:

1. Real Estate Investment Business Plan Templates

Various websites offer free or paid real estate investment business plan templates that can assist you in creating your own customized plan. These templates provide a comprehensive structure and outline the key components to include in a business plan.

2. Real Estate Investment Courses and Workshops

Consider enrolling in real estate investment courses or workshops to gain in-depth knowledge and practical skills. Many reputable institutions and organizations offer online or in-person programs that cover topics such as property analysis, market research, financing strategies, and risk management.

3. Real Estate Investment Books

Explore a wide range of real estate investment books written by experienced investors and industry experts. These books provide valuable insights, tips, and strategies for success in real estate investing. Some highly recommended titles include “The Millionaire Real Estate Investor” by Gary Keller, “The Book on Rental Property Investing” by Brandon Turner, and “Rich Dad Poor Dad” by Robert Kiyosaki.

In conclusion, creating a well-structured and comprehensive real estate investment business plan is essential for success in the industry. By defining your investment goals, conducting market research, developing a financing strategy, creating a marketing and acquisition plan, implementing risk management strategies, measuring performance, and considering growth opportunities, you can position yourself for long-term success as a real estate investor. Remember to continually educate yourself, build a strong network, embrace technology, and leverage the benefits of a well-crafted business plan to achieve your financial goals in the real estate investment business.

Key Takeaways: Real Estate Investment Business Plan – A Step-by-Step Guide

• A real estate investment business plan is a roadmap for success in the real estate industry.
• It helps investors set goals, identify target markets, and outline strategies for acquiring properties.
• Research and analysis are crucial in creating a solid business plan.
• Key components of a real estate investment plan include financial projections, marketing strategies, and risk management.
• Regularly reviewing and updating your business plan is essential for adapting to market changes and achieving long-term success.

Frequently Asked Questions

In the world of real estate investment, having a solid business plan is key to success. Here are the answers to some common questions regarding creating a step-by-step guide for a real estate investment business plan.

1. What information should be included in a real estate investment business plan?

A real estate investment business plan should include an executive summary, company description, market analysis, investment strategy, financial projections, and an exit strategy. The executive summary provides an overview of the entire plan, while the company description delves into the business structure and goals.

Market analysis analyzes the target market, competition, and potential customers. The investment strategy outlines the types of properties to be targeted and the approach for acquiring them. Financial projections project revenue, expenses, and potential returns. Finally, the exit strategy details how investments will be sold or liquidated.

2. How do I determine my target market?

To determine your target market in real estate investment, consider factors such as location, property type, and tenant demographics. Research and analyze local housing markets, rental rates, vacancy rates, and population growth to identify lucrative opportunities.

Consider the needs and preferences of potential tenants, such as families, students, or young professionals. This will help you choose the right types of properties to invest in, whether it’s single-family homes, apartment complexes, or commercial real estate.

3. How do I create a financial projection for my real estate investment business plan?

Creating a financial projection for your real estate investment business plan involves estimating revenue and expenses over a specific time period. Begin by estimating your rental income based on market research, including factors like rental rates, vacancy rates, and potential occupancy rates.

Next, calculate your operating expenses, including property taxes, insurance, maintenance costs, and property management fees. Deduct these expenses from the rental income to determine your net operating income. From there, consider additional costs such as loan payments and vacancies to arrive at your cash flow projections.

4. What should be included in the executive summary of a real estate investment business plan?

The executive summary of a real estate investment business plan should give a concise overview of the entire plan, highlighting the key points and objectives. It should include a summary of the business concept, investment strategy, target market, and financial projections.

Additionally, the executive summary should showcase the experience and expertise of the individuals involved in the business, as well as any unique selling points that set the company apart from competitors. Although it appears at the beginning of the business plan, it is often written last to ensure that all the necessary information is included.

5. What is an exit strategy in real estate investment?

An exit strategy in real estate investment is a plan for how and when an investor intends to sell or dispose of their investments. It is crucial to have an exit strategy to maximize returns and minimize risks. Common exit strategies include selling properties, refinancing, or passing them down to heirs.

When formulating an exit strategy, consider factors such as market conditions, property appreciation, and the overall investment goals. Having a clear exit strategy allows investors to make informed decisions about when to exit investments and how to make the most out of their real estate portfolio.

Okay, so here’s what you need to remember about creating a real estate investment business plan. First, do your research and figure out what type of properties you want to invest in. Second, set some specific goals for yourself, like how much money you want to make and how many properties you want to own. Third, come up with a plan for finding and financing these properties, whether it’s through loans or partnerships. Finally, make sure you have a backup plan in case things don’t go exactly as you hoped. And remember, it’s okay to ask for help and advice along the way!

To put it simply, creating a real estate investment business plan is all about setting goals, making a plan, and being prepared for the unexpected. It’s an exciting adventure, but it takes hard work and determination to succeed. So go out there, chase your dreams, and make smart decisions along the way. Good luck, future real estate mogul!

Solar Energy Financial Model

The Solar Energy Financial Model Spreadsheet Template in Excel assists you in preparing a sophisticated financial forecast for a utility-scale solar p... read more

•   PDF Demos  –  $0.00 Version 7.0
•   BASIC  –  $99.95 Version 7.0
•   PRO  –  $129.95 Version 7.0
•   PREMIUM  –  $149.95 Version 7.0

Financial Model for Mobile App | Mobile App Business Plan

The Mobile App Financial Plan Template in Excel allows you to develop financial projections when launching a new business centered around an app insta... read more

•   PREMIUM  –  $209.95 Version 7.3
•   PRO  –  $159.95 Version 7.3
•   BASIC  –  $109.95 Version 7.3
•   PDF Demo Versions  –  $0.00 Version 7.3

Private Equity Fund Model (Investor Cashflows)

Private Equity Financial Model to analyze fund cashflows and returns available to Limited Partners (Investors) and General Partner (Investment Manager... read more

•   PDF Demo version  –  $0.00 Version 1
•   American Waterfall  –  $155.00 Version 2
•   European Waterfall  –  $115.00 Version 2

Hotel Investment Financial Model

The Hotel Investment Financial Model provides a framework to forecast the expected cash flows for a hotel investment and calculates the relevant inves... read more

•   FULL Version (Excel)  –  $34.95
•   FREE Version (PDF)  –  $0.00

Coffee Shop Financial Model Excel Template

Download Coffee Shop Financial Model Template. Allows you to start planning with no fuss and maximum of help Highly versatile and user-fri... read more

•   Excel - Multi-User  –  $129.00 Version 1
•   Excel - Single-User  –  $99.00 Version 1
•   Free Demo  –  $0.00 Version 1

Pharma Biotech Valuation Model Template (Risk-Adjusted)

The Pharma Biotech Valuation Model Template calculates the risk-adjusted DCF Value of a Pharma or Biotech Startup Company with several products under ... read more

•   Full Excel Model - PREMIUM  –  $199.95 Version 2.2
•   Full Excel Model - BASIC  –  $149.95 Version 2.2
•   PDF Demo Previews  –  $0.00 Version 2.2

SaaS Business Financial Model

The SaaS Business financial model offers valuable assistance in preparing a budget and multi-year financial plan for a Software as a Service (SaaS) bu... read more

•   Premium Excel Model  –  $199.95 Version 8.1
•   Pro Excel Model  –  $149.95 Version 8.1
•   Basic Excel Model  –  $99.95 Version 8.1
•   PDF Demo  –  $0.00 Version 8.1

Discounted Cash Flow Valuation Model: Free Excel Template

This Discounted Cash Flow (DCF) valuation calculator template projects a three-statement model that allows users to value a company based on the net p... read more

•   Basic Version  –  $0.00 Version 4.4
•   Advance Version  –  $0.00 Version 4.4

Google Sheets Project Plan Template

This Project Plan Template in Google Sheet allows you to quickly develop a project plan and plot a Gantt chart. Enjoy all the benefits of Google Docs ... read more

Commercial Real Estate Valuation Model Template

A commercial real estate valuation model template assists in running a professional DCF Valuation for a commercial property such as an office building... read more

•   PDF Demo Versions  –  $0.00 Version 1
•   BASIC Excel Model Template  –  $59.00 Version 1
•   PRO Excel Model Template  –  $99.00 Version 1
•   PREMIUM Excel MODEL + Report Template  –  $199.00 Version 1

Upstream Oil & Gas Project Analysis

The Upstream Oil & Gas Project Financial Model Template in Excel empowers you to project and dissect your impending Oil and Gas drilling ventures. Pre... read more

•   Pro - Full Excel Model  –  $159.95 Version 8.3
•   Basic - Full Excel Model  –  $119.95 Version 8.3
•   PDF Demo Versions  –  $0.00 Version 8.3

Private School Financial Model

This is a financial model template for a new private school startup business. The Excel model allows forecasting the cash flows over the next 10 years... read more

•   Excel Model  –  $44.95 Version 9.1
•   PDF Demo  –  $0.00 Version 9.0

Hotel Financial Model Excel Template

Download Hotel Financial Model. Creates a financial summary formatted for your Pitch Deck. Ready to Raise Capital. The hotel excel financial... read more

Wind Energy Farm Financial Model

The Wind Energy Financial Model forecasts the expected financials for a Wind Park project and calculates the project's IRR and NPV.

•   PDF Demo - Basic  –  $0.00 Version 3
•   PDF Demo - Pro  –  $0.00 Version 3
•   Full Excel Model - Basic  –  $64.95 Version 3
•   Full Excel Model - Pro  –  $79.95 Version 3

Manufacturing Company Financial Model

The Manufacturing Financial Model provides a framework to accurately forecast the financial statements of a manufacturing company over the next 10 yea... read more

•   Excel Model  –  $44.95 Version 4
•   PDF Demo  –  $0.00 Version 4

Three Statement Model

The three statement model provides a simple template in Excel to forecast the three financial statements over the next 5 years: Income Statement, Bala... read more

Grocery Store Financial Model Excel Template

Try Grocery Store Financial Projection. Creates 5-year Pro-forma financial statements, and financial ratios in GAAP or IFRS formats on the f... read more

Waterfall Profit Distribution Model (up to 4 Tiers)

We are introducing our 4-Tier Waterfall Profit Distribution Model. The waterfall profit distribution model template aims to support a thorough analysi... read more

•   Full Excel Model  –  $79.95 Version 2.1
•   PDF Demo  –  $0.00 Version 2.1

Advanced Financial Model with DCF & Valuation

Dynamic Financial Planning & Analysis Model providing up to 10 Years of Financial Projections.

•   Excel Financial Model  –  $129.00 Version 1
•   PDF Free Demo  –  $0.00 Version 1

Gasoline and EV Charging Station Financial Model

Investors can assess the viability of setting up and investing in gasoline stations with a charging station by downloading a financial model for their... read more

•   Premium Excel Version  –  $129.95 Version 2.1
•   Basic Excel Version  –  $99.95 Version 2.1
•   PDF Versions  –  $0.00 Version 2.1

Airbnb Financial Model

Air BnB Financial Model Template presents the business case of the purchase of up to 5 properties with the intent of utilizing them as short term rent... read more

•   Excel Model  –  $119.00 Version 1
•   Free PDF  –  $0.00 Version 1

Simple Cap Table Template – Free Download

This is a simple capitalization (cap) table template which allows entrepreneurs to understand the dilution effect of capital raisings and a simple sto... read more

Fitness Center 10 Year Financial Model

Key logic designed to forecast cash flow up to 10 years for a fitness center that has recurring monthly fees. Fully integrated 3-statement model, cap ... read more

Green Hydrogen (Simple Electrolysis Financial Model)

The Model Incorporates data provided by different available sources to Model an Electrolysis financial model. It includes Electrolyzer cost, Dispenser... read more

•   Excel Template  –  $150.00 Version 1
•   Free Version  –  $0.00 Version 1

Lending Platform Financial Model (LaaS)

Includes all the assumptions you need to project the gross revenues and profits of a LaaS platform (Lending as a Service). 3-statement model and cap t... read more

•   Excel Model  –  $75.00 Version 3

Outpatient Clinic Financial Model Excel Template

Shop Outpatient Clinic Financial Model Template. Enhance your pitches and impress potential investors with the expected financial metrics. A sop... read more

•   Excel - Multi-User  –  $129.00
•   Excel - Single-User  –  $99.00
•   Free Demo  –  $0.00

All My Financial Models, Spreadsheets, Templates, and Tools: 120+

Lifetime access to all future templates as well! Here is a set of spreadsheets that have some of the most valuable logic in the world. I have been thr... read more

•   All My Excel Tools  –  $999.00 Version 1

Gold Mine Investment Model

The Gold Mine Investment Model is used to determine the financial feasibility of a proposed Gold Mine Investment. The Financial Model outputs IRR and ... read more

•   Excel Financial Model  –  $44.95 Version 6.2
•   PDF Demo  –  $0.00 Version 6.2

Beverage Manufacturing Start-up Financial Model

The beverage manufacturing industry is a dynamic and rapidly growing sector that caters to a diverse market ranging from soft drinks and juices to alc... read more

•   Excel Model  –  $199.95 Version 5.2
•   PDF Demo  –  $0.00 Version 5.2

Bakery Financial Model Excel Template

Shop Bakery Budget Template. Solid package of print-ready reports, including P&L and cash flow statements, and a complete set of financial r... read more

Cafe Financial Model Excel Template

Check Our Cafe Budget Template. Creates a financial summary formatted for your Pitch Deck. Ready to Raise Capital. Creates 5-year cafe financial model... read more

Authority Matrix Template

Authorities and Responsibilities Matrices are considered important to organizations due to their role in identifying and documenting decisions that ar... read more

•   Excel Version  –  $35.00
•   PPT Version  –  $0.00

Airport Operator Financial Model

Airport Operator Financial Model presents the business case of an already operating airport (with planned refurbishments) and an investment in a new t... read more

•   Excel Model  –  $119.00
•   Free PDF  –  $0.00

Due Diligence P&L – Exhaustive Revenue and Costs Analysis Template

Model for in depth understanding of high level profit and loss and revenue analysis. Big-4 like checklist of due diligence analyses. This Financial Du... read more

Biogas Financial Model

The Biogas Financial Model forecasts the expected financials for a Biogas plant project and calculates the IRR and NPV values for the project.

•   FREE PDF  –  $0.00 Version 1
•   Excel Model  –  $39.95 Version 2

Online Clothing Store Financial Model Excel Template

Impress bankers and investors with a proven, solid Online Clothing Store Financial Projection Template. Five year online clothing store cash... read more

Poultry Farm Financial Model Excel Template

Shop Poultry Farm Budget Template. Excel template - robust and powerful. This is your solid foundation to plan your business model. Five-year ho... read more

Rental Property Financial Model

The rental property financial model calculates the homeowner's IRR and long it takes to repay a mortgage when the property is rented. The financial... read more

Hair Salon Financial Plan | Beauty Salon Business Plan

Plan out the financial plan your hair or beauty salon. The beauty & hair salon business plan goes up to 10 years and has plenty of granularity.

Startup Company Financial Model – 5 Year Financial Forecast

Highly-sophisticated and user-friendly financial model for Startup Companies providing a 5-Year advanced financial forecast.

•   Financial Model - Light Version  –  $119.00 Version 1
•   Financial Model - Standard Version  –  $159.00 Version 1
•   Financial Model - Premium Version  –  $219.00 Version 1

Clothing Store Financial Model Excel Template

Get Your Clothing Store Budget Template. Creates 5-year Pro-forma financial statements, and financial ratios in GAAP or IFRS formats on the fly. Five-... read more

Financial model for FMCG

The FMCG Financial Model provides a framework to accurately forecast the financial statements of a FMCG company over the next 8 years. The model uses ... read more

•   PDF Demo Version  –  $0.00
•   Excel Model  –  $25.00

Green Hydrogen (Electrolysis) Production Financial Model

This green hydrogen financial model template builds a multi-year financial plan to analyze the financial feasibility and profitability for the product... read more

•   Full Excel Version  –  $119.00 Version 1.7
•   PDF Version  –  $0.00 Version 1.7

Start Up Car Park Excel Model and Valuation

This detailed, yet easy to use three statement financial model will allow you to calculate your business' profit and loss, build a balance sheet and c... read more

•   Paid Excel Model  –  $69.00

IRR Project Finance Analysis

The IRR Project Finance Analysis forecasts the expected financials for a greenfield project and calculates the levered and unlevered Internal Rate of ... read more

Hotel Valuation Financial Model

The Hotel Valuation Financial Model provides a simple way to forecast the expected cash flows for a hotel investment and calculates the relevant inves... read more

•   Excel Model  –  $44.95 Version 6.1
•   PDF Demo  –  $0.00 Version 6.1

NPV, IRR, & Payback Calculator

The template allows the user to calculate the net present value (NPV), internal rate of return (IRR) and payback period from simple cash flow stream w... read more

•   5 Yr Excel Version  –  $0.00 Version 1
•   10 Yr Excel Version  –  $0.00 Version 1

Consolidated Financial Statements

The purpose of this model is to provide a simple way to see the financial statements for many companies in i file

•   Excel Version  –  $30.00 Version 2
•   Free Version  –  $0.00 Version 2

Dental Practice Financial Model Excel Template

Check Dental Practice Financial Model. Fortunately, you can solve Cash Flow shortfalls with a bit of effort. A sophisticated 5 year dental p... read more

Waste to Energy Financial Model

The purpose of this financial model is to evaluate the financial feasibility of a waste to energy project such as e.g. a landfill gas plant. The model... read more

•   Excel FULL Version  –  $35.00
•   PDF Version  –  $0.00

Real Estate Developer Model

This financial model can be used to evaluate the financial feasibility of a real estate development project and present it in investor grade quality t... read more

•   Excel Model  –  $49.95 Version 1.1
•   PDF Demo Version  –  $0.00 Version 1.1

Hospital Financial Model

Simply open the file in Excel

•   Full Version  –  $34.95
•   Free Version  –  $0.00

Simple Fundraising Model

This is a simple fundraising financial model template in Excel. Enter your business plan, calculate the amount of funding required and allocate the eq... read more

10 Year P&L, Balance Sheet, Cash Flow, and Break-even Analysis

This excel template is great for those wanting a professional-looking forecast 10 years of financial statements, those starting out as an entrepreneur... read more

•   PDF Demo  –  $0.00
•   Excel Model  –  $20.00

Mixed-Use Real Estate Model: Leverage / JV Options

A general real estate model to plan all assumptions for up to 7 'uses' for a given property. Includes development / acquisition, leverage if desired, ... read more

•   EURO Currency Version  –  $75.00 Version 1
•   Unit-based Version  –  $75.00 Version 4
•   Square Foot-based Version  –  $75.00 Version 4

Real Estate Financial Model Templates Package

This is a collection of ready-made Excel financial model templates for real estate businesses and its related sectors.

•   Real Estate Package  –  $282.30 Version 1

Poultry Project Financial Feasibility Model

This poultry financial model template in Excel provides a framework to determine the financial feasibility of a new poultry project for producing bro... read more

•   Pro Excel Version  –  $99.95 Version 1
•   Basic Excel Version  –  $79.95 Version 1
•   PDF Demo Version  –  $0.00 Version 1

Financial Dashboard Excel Template

Set your KPI objectives and your month to month financial results and Financial Dashboard Excel Template will take care of creating the beautiful Grap... read more

•   Full Excel  –  $29.00

Budget to Actual Comparison

This monthly budget-to-actual dashboard allows for at-a-glance performance analysis. In addition to analyzing YTD performance, it also provides a revi... read more

•   Excel Model  –  $115.00 Version 1

Residual Land Value Calculation

The Residual Land Value Calculation model allows you to determine the value of a piece of land from a developer's point of view by analyzing how much ... read more

•   Yearly Model PDF Demo  –  $0.00 Version 4.1
•   Monthly Model PDF Demo  –  $0.00 Version 4.1
•   Monthly Model Excel Version  –  $69.90 Version 4.1
•   Yearly Model Excel Version  –  $35.00 Version 4.1

Spa Financial Model Excel Template

Download Spa Financial Projection Template. This well-tested, robust, and powerful template is your solid foundation to plan a success. Creates ... read more

Digital Marketing Agency Financial Model Excel Template

Check Our Digital Marketing Agency Financial Projection Template. Excel Template for your pitch deck to convince Investors. Digital Marketing Ag... read more

Start Up Solar Farm Excel Model and Valuation

Start Up Solar Farm Excel Model presents the business case of an investment in the construction of a solar farm and the sale of the energy generated f... read more

Construction / Development Financial Model

Development & Construction Model presents the case where a property with multiple residential units is constructed and subsequently rented for sev... read more

•   Full Excel Model  –  $119.00
•   Free Demo PDF  –  $0.00

Nail Salon Financial Model Excel Template

Check Nail Salon Financial Model Template. Excel - well-tested, robust and powerful. Get you solid foundation to plan your business model. Five-year f... read more

Boutique Hotel Financial Model Excel Template

Check Our Boutique Hotel Financial Projection. Excel - well-tested, robust, and powerful. Get you a solid foundation to plan your business m... read more

Fintech Financial Model Excel Template

Try Fintech Financial Projection Template. Enhance your pitch decks and impress potential investors with a proven, strategy template. Five ... read more

Budget vs. Actual (Logistic Company)

The Budget vs. Actual financial model is used to measure actual results against the budget projected for the financial period.

•   PDF File  –  $0.00
•   Full Version  –  $55.00

Professional Financial Modeling Services – Profit Vision

Professional Financial Modeling - Tailor Made Services and assistance for your business needs.

•   Hourly Rate  –  $100.00 Version 1  x 
•   Daily Rate  –  $800.00 Version 1  x 

Multiple Loan Repayment Planning with Extra Principal Applied

Optimize where an extra principal payment should go and see the total cash flow savings when you have multiple loans.

Custom Financial Modeling Services / Assistance

Offering you with Custom financial modeling services or assistance by an experienced financial modeling team called Big4WallStreet.

•   1 Hour  –  $90.00  x 
•   4 Hours  –  $360.00  x 
•   8 Hours  –  $720.00  x 

Restaurant Financial Model Excel Template

Get Your Restaurant Financial Model Template. Spend less time on Cash Flow forecasting and more time on your products. Restaurant Financial ... read more

Profit and Loss Statement Actual vs Budget & Previous Year

This model is profit and loss statement for general trading including comparison for the current month, year to date and full year

•   Paid Excel Version  –  $25.00

Insurance Agency Financial Model Excel Template

Shop Insurance Agency Financial Plan. Fortunately, you can solve Cash Flow shortfalls with a bit of effort. Generates 5-year insurance agency ex... read more

Travel Agency Financial Model Excel Template

Shop Travel Agency Financial Projection Template. This well-tested, robust, and powerful template is your solid foundation to plan a success. A ... read more

Car Rental Financial Model Excel Template

Order Car Rental Pro-forma Template. Simple-to-use yet very sophisticated planning tool. Get reliable results with minimal experience. Five-year car ... read more

•   Excel - Multi-User  –  $129.00 Version 1.1
•   Excel - Single-User  –  $99.00 Version 1.1
•   Free Demo  –  $0.00 Version 1.0

Real Estate Brokerage Firm Financial Model Template

Financial model template for a high-level real estate brokerage firm that facilitates the buying and selling of real estate properties between buyers ... read more

•   Real Estate Financial Model - Full Version  –  $44.95
•   Real Estate Financial Model - PDF Demo  –  $0.00

Commercial Bank Financial Model

Commercial Banking Financial Model presents the case of a commercial bank with regulatory thresholds based on Basel 3. The model generates the three f... read more

•   Excel Model  –  $220.00

Equipment Rental Cash Flow Model

Highly dynamic financial model that is specific to renting equipment out. High attention paid to the cash flows and timeliness of them so the user has... read more

•   Version 2  –  $75.00
•   10-Year Model  –  $75.00

Beauty Salon Financial Model Excel Template

Get Your Beauty Salon Financial Model Template. Creates 5-year financial projection and financial ratios in GAAP or IFRS formats on the fly. Creates 5... read more

DCF Valuation Model Restaurant

The DCF Valuation Model for Restaurants provides a business plan in the form of an Excel Template to value a restaurant based on the Discounted Cash F... read more

•   Full Version  –  $34.95 Version 3
•   Lite Version  –  $0.00 Version 3
•   PDF Demo  –  $0.00 Version 3

Infrastructure Private Equity Wind Energy Modeling Test Solution (Associate level)

A self-made Modeling Test with a solution for Onshore Wind Turbines plant. The case study is in Chile assuming a 376 MW Capacity. The download include... read more

•   Free Version PDF  –  $0.00
•   Free Version PPT  –  $0.00
•   Excel Model  –  $30.00

Open Pit Mine Financial Model

Allow a potential miner to see visually and numerically (annual basis) what their possible financial position would look like when starting up an open... read more

•   Excel Model  –  $45.00 Version 4

Payroll Budget Plan Excel Template

A professional template to budget payroll expenses

•   Excel Template + PDF Guide  –  $20.00

Inventory Dashboard Model Template

!! Kindly use the latest Microsoft Excel Version before purchasing the model, otherwise, the dynamic dashboard will NOT work.!! Inventory Dashboard Mo... read more

•   Free PDF Demo  –  $0.00

Medical Practice Financial Model Excel Template

Check Our Medical Practice Financial Projection. Simple-to-use yet very sophisticated planning tool. Get reliable results with minimal exper... read more

Solar Panel Manufacturing Plant Business Plan Financial Model Excel Template

Get the Best Solar Panel Manufacturing Plant Financial Model. Spend less time on Cash Flow forecasting and more time on your products. The Solar Panel... read more

Mergers & Acquisitions (M&A) Model

The Mergers & Acquisition (M&A) Model provides a projection for a company looking to potentially merge or acquire another company. This model runs... read more

•   Full Excel Version  –  $75.00 Version 1

Pizzeria Financial Model Excel Template

Get Your Pizzeria Budget Template. Excel template - robust and powerful. This is your solid foundation to plan your business model. Five-year horizon ... read more

Coffee Farm Financial Feasibility Model Template

This coffee farm financial feasibility model template prepares a financial plan for your next coffee growing project! Figure out the expected incomes ... read more

•   Standard version  –  $89.00 Version 1.2
•   Pro version  –  $119.00 Version 1.2
•   Free Demo PDFs  –  $0.00 Version 1.2

Resort Financial Model Excel Template

Order Resort Financial Model. Excel template - robust and powerful. This is your solid foundation to plan your business model. Five year res... read more

Budget vs Actual Excel Template

Create your very own budget vs actual analysis by trying out this Budget vs Actual Analysis Excel Template.

Generic Cost Benefit Analysis Excel Model

User-friendly Excel model intended for the preparation of a Cost-Benefit Analysis to determine the financial viability for a proposed project or inves... read more

•   PDF Copy  –  $0.00
•   Excel Model  –  $35.00

Airline Operator Financial Model

Airline Operator Financial Model presents the case of a company operating an airline business. The model generates the three financial statements, a s... read more

WACC Calculator | Discount Rate Estimation

Unlock the power of informed financial decision-making with our WACC Calculator! Dive into accurate discount rate estimations and empower your busines... read more

Golf Course Financial Model – Startup

A 5-year financial model tailored to starting a golf course and projecting financial performance for its business plan. Includes financial statements.

Renewable Energy Financial Model Bundle

This is a collection of financial model templates for projects or ventures in the Renewable Energy Industry and its related sectors. The total value ... read more

•   Template Bundle  –  $561.93 Version 2

Cannabis Financial Model Excel Template

Download Cannabis Farming Financial Model. Creates 5-year financial projection and financial ratios in GAAP or IFRS formats on the fly. Cann... read more

Generic Startup/Existing Business 5-year (Monthly) Financial Projection 3 Statement Excel Model

Highly versatile and user-friendly Excel model for the preparation a of 5-year rolling 3 statement (Income Statement, Balance Sheet and Cash flow Stat... read more

•   Excel Model  –  $59.00 Version 1
•   PDF Model  –  $0.00 Version 1

Mergers and Acquisition (M&A) Financial Model

Merger and Acquisition Model template consists of an excel model which assists the user to assess the financial viability of the resulting proforma me... read more

Real Estate Financial Model Bundle

This is a collection of financial model templates that provides the financial projections and valuations for Real Estate businesses and its related se... read more

•   Template Bundle  –  $299.00 Version 1

Payable and Receivable Tracking (Google Sheets)

This is a Google Sheets version of the financial model template for tracking accounts payable and accounts receivable

•   Google Sheet Version  –  $45.00
•   Excel Version  –  $45.00

Insurance Pricing Model

Ever wondered how much you need to charge in order to offer insurance on a given product or service? You will know how much after using this tool.

•   Full Model  –  $45.00 Version 1

Generic Startup Financial Projection 3 statement Excel Model

User-friendly Excel model intended for the preparation of a 3 statement (Income Statement, Balance Sheet and Cashflow Statement) financial projection ... read more

•   Full Excel Model  –  $45.00

Real Estate Portfolio Financial Model

The Real Estate Portfolio Financial Model Template forecasts the financial performance when building a real estate portfolio. The model allows simulat... read more

•   Full Excel Version  –  $199.95 Version 2.7
•   PDF Demo Version  –  $0.00 Version 2.7

Skin Care Financial Model Excel Template

Order Skin Care Pro-forma Template. Generate fully-integrated Pro-forma for 5 years. Automatic aggregation of annual summaries on outputs tabs. Create... read more

Bar Financial Model Excel Template

Try Bar Financial Plan. Requesting a loan without a financial model for paying it back is a common way to land in the rejection pile. Creates 5-... read more

Flower Shop Financial Model Excel Template

Discover Flower Shop Financial Model Template. Allows investors and business owners to make a complete financial projection in less than 90 mins... read more

IPO Valuation Model

This financial model can be used to value any Initial Public Offering (IPO) using Option Value, DCF and Relative Valuation.

Barber Shop Financial Model Excel Template

Check Barber Shop Financial Projection Template. Creates 5-year financial projection and financial ratios in GAAP or IFRS formats on the fly. Generate... read more

Shopping Mall Financial Model

Shopping Mall Financial Model presents the case of an investment into a shopping mall and its operation. The model generates the three financial state... read more

Manufacturing Startup Feasibility Model

Launching a manufacturing startup can be complex, and securing financing requires a solid financial plan. Our Manufacturing Startup Financial Feasibil... read more

•   PREMIUM Excel Version  –  $129.95 Version 2.41
•   BASIC Excel Version  –  $89.95 Version 2.41
•   PDF DEMO Versions  –  $0.00 Version 2.41

Debt Securitization Model

The Debt Securitization is the process of packaging debt into a Securitization Vehicle sold to a Fiduciary where it is converted into bonds sold to in... read more

•   Free PDF Preview  –  $0.00
•   Full Excel Model  –  $65.00

Laundry Financial Model Excel Template

Purchase Laundry Pro Forma Projection. Impress bankers and investors with a proven, strategic business plan that impresses every time. Five-year finan... read more

Price Volume Mix Charts and Analysis – On revenue and Gross Profit by Product

Best practice model for a complete Price Volume Mix (PVM) analysis on revenue and on gross profit by product.

Mini Storage Business Plan Template

We understand that your storage needs are unique, so we've created a comprehensive mini-storage business plan that will help you chart your course to ... read more

•   Full Excel Version  –  $44.95 Version 9.2
•   PDF Demo Version  –  $0.00 Version 9.2

Clinic Financial Model Excel Template

Shop Clinic Financial Plan. Create fully-integrated financial projection for 5 years. With 3 way financial statements inside. Five year clin... read more

Steel Industry Financial Model

Steel Industry Financial Model presents the business case of the operation of a steel plant using the mini mill technology. The model generates the th... read more

Food Truck Financial Model Excel Template

Purchase Food Truck Financial Projection Template. Excel Template for your pitch deck to convince Investors. The food truck budget financial model is ... read more

Leveraged Buyout (LBO) Model

Leveraged Buy Out (LBO) Model presents the business case of the purchase of a company by using a high level of debt financing. The model generates the... read more

•   Paid Excel Model  –  $119.00

Full Service Hospital Financial Model

This financial model attempts to give the user a full scope of starting a 250 bed (adjustable) hospital. It will allow for all revenue and cost assump... read more

•   Full Model  –  $45.00 Version 1.2

Top 16 Google Sheet Templates

This is a bundle of all the most useful and efficient google sheet templates I have built over the years. Includes everything from budgeting and crew ... read more

Monte Carlo Simulation in Excel

The model presents an example of a Monte Carlo Simulation using excel to estimate the Net Present Value of an investment.

•   Monte Carlo in Excel  –  $0.00 Version 1

Clinical Lab Financial Model Excel Template

Order Clinical Lab Financial Projection Template. This well-tested, robust, and powerful template is your solid foundation to plan a success... read more

E-Commerce 3 Statement Financial Projection Model with Valuation

Highly versatile and user-friendly Excel model for the preparation of a rolling 3 statement (Income Statement, Balance Sheet and Cash flow Statement) ... read more

•   Excel Model Populated  –  $59.00
•   Excel Model Not Populated  –  $59.00

Jewelry Shop / Store 5 Year Startup Business Model

A bottom-up financial model that is designed specifically for a jewelry store, but could easily be used for any retail business startup. Includes 3-st... read more

Industry Based Financial Models (Variety Bundle)

There are currently 52 unique financial models included in this bundle. Nearly all of that include a fully integrated three statement model and all of... read more

Physiotherapy Financial Model Excel Template

Impress bankers and investors with a proven, solid Physiotherapy Financial Plan. Five-year physiotherapy budget financial model for startups and... read more

Law Firm Financial Model Excel Template

Try Law Firm Financial Model Template. Allows you to start planning with no fuss and maximum of help Five-year financial model template for Exce... read more

Fish Farm Financial Model Excel Template

Get the Best Fish Farm Pro Forma Projection. This well-tested, robust, and powerful template is your solid foundation to plan a success. Highly ... read more

Accounting Financial Model Bundle

Simply open the files using MS Excel

•   Template Bundle  –  $249.00 Version 1

Chicken Egg Farm – Business Plan

This chicken egg farming model aims to plan the operations, financial feasibility, and profitability of a new poultry egg farming business. This Start... read more

•   Excel Version  –  $99.95 Version 1.3
•   PDF Demo Version  –  $0.00 Version 1.3

E-com Simple Financial Model Excel Template

Get Your Simple E-Commerce Pro Forma Projection. There's power in Cash Flow Projections and the insight they can provide your business. Five-year simp... read more

Poultry Farm Valuation Model

The Poultry Farm Valuation Model allows forecasting the financial statements for a poultry farm based on operational metrics such as the hatchery rati... read more

•   Free PDF Demo  –  $0.00 Version 4.1
•   Full Excel Model  –  $44.95 Version 4.1

Casino Hotel Financial Model Excel Template

Download Casino Hotel Financial Projection Template. Fortunately, you can solve Cash Flow shortfalls with a bit of effort. Casino Hotel Budget Financi... read more

Cattle Farming Financial Model Excel Template

Impress bankers and investors with a proven, solid Cattle Farming Financial Projection. Cattle Farming Five Year Financial Projection Template f... read more

Online Car Rental – 3 Statement Financial Model with 5 years Monthly Projection

Online Car Rental Platform Business Plan Model is a perfect tool for a feasibility study on launching an online car rental business.

Cash Flow Dashboard Spreadsheet

The Cash Management Dashboard lets you rapidly determine areas where your company is exceeding expectations and those that require immediate touch. An... read more

Electric Vehicle (EV) Charging Station Financial Model – 5 Year Monthly Projection

Electric Vehicle (EV) charging Station FM helps user asses financial viability of setting up and operating a charging station.

Waterfall Model for Joint Venture Real Estate Project

Dynamic financial model for calculating cash splits to sponsors/investors based on various IRR hurdles getting reached.

•   Version 1  –  $45.00 Version 1
•   Version 2  –  $45.00 Version 2
•   Version 3 (5 scenarios)  –  $45.00 Version 3

Juice Bar Financial Model Excel Template

Get Your Juice Bar Financial Model. Impress bankers and investors with a proven, strategic business plan that impresses every time. Five year juice ba... read more

Catering Financial Model Excel Template

Check Our Catering Pro-forma Template. Excel template - robust and powerful. This is your solid foundation to plan your business model. Highly versati... read more

Freight Brokerage Financial Model Excel Template

Discover Freight Brokerage Pro Forma Projection. Impress bankers and investors with a proven, strategic business plan that impresses every time.... read more

Serviced Office Financial Model

The financial model provides an excel template for a multi-year financial plan, DCF valuation and IRR analysis for a serviced office operator or co-w... read more

•   Full Excel Version  –  $44.95

Vegetable Farming Financial Model Excel Template

Buy Vegetables Farming Pro-forma Template. Solid package of print-ready reports: P&L and Cash Flow statement, and a complete set of ratios. ... read more

Digital Product Marketplace Model

The digital product marketplace model prepares a financial plan in Excel for online marketplace Startup businesses similar to concepts such as Themefo... read more

•   Free PDF Demo Versons  –  $0.00 Version 1.1
•   Basic Excel Model Version (5Y)  –  $59.00 Version 1.1
•   Pro Excel Model Version (5Y)  –  $79.00 Version 1.1
•   Premium Excel Model Version (10Y)  –  $99.00 Version 1.1

Bed And Breakfast Financial Model Excel Template

Buy Bed And Breakfast Financial Projection Template. This well-tested, robust, and powerful template is your solid foundation to plan a success.... read more

Monthly Financial Model

The template has been constructed for monthly financial reporting for general trading industry, It is incredibly simple to use that will lead you to m... read more

•   Excel Model  –  $50.00

SaaS Startup Financial Model – Enterprise and User

Advanced Financial Model providing a dynamic up to 10-year financial forecast for a Software as a Service (SaaS) startup business.

•   Excel Financial Model - Standard Version  –  $99.00 Version 2
•   Excel Financial Model - Premium Version  –  $149.00 Version 2
•   PDF Free Demo  –  $0.00 Version 2

Hair and Beauty Salon Business Plan – 5Yr Financial Projection Model

Highly-sophisticated and user-friendly Hair and Beauty Salon financial model providing advanced financial projection for a 5-Year Business Plan.

•   Excel Model - Standard Version  –  $79.00
•   Excel Model - Premium Version  –  $109.00
•   PDF Free Demo  –  $0.00

Leave a Reply Cancel reply

You must be logged in to post a comment.

• Buyer Agent 101
• Listing Agent 101
• Getting Your License
• Open Houses
• Stats + Trends
• Realtor Safety
• Social Media
• Website Marketing
• Referral Marketing
• Property Marketing
• Branding + PR
• Marketing Companies
• Purchasing Leads
• Prospecting
• Paid Advertising
• Generate Listings
• Generate Buyer Leads
• Apps + Software
• Lead Gen Companies
• Website Builders
• Predictive Analytics
• Brokerage Tech
• Building a Brokerage
• Recruiting Agents
• Lead Generation
• Tech Reviews
• Write for Us

All products mentioned at The Close are in the best interest of real estate professionals. We are editorially independent and may earn commissions from partner links.

7 Steps to Writing a Real Estate Business Plan (+ Template)

As a licensed real estate agent in Florida, Jodie built a successful real estate business by combining her real estate knowledge, copywriting, and digital marketing expertise. See full bio

• Do Agents Really Need a Business Plan?
• Write a Real Estate Business Plan in 7 Easy Steps
• Identify Who You Are as a Real Estate Agent
• Analyze Your Real Estate Market
• Identify Your Ideal Client
• Conduct a SWOT Analysis
• Establish Your SMART Goals
• Create Your Financial Plan
• Track Your Progress & Adjust as Needed
• Bringing It All Together

Are you ready to take your business to the next level? I’ve got just the thing to help you— a foolproof real estate business plan. But before you start thinking, “Ugh, not a boring business plan for real estate,” hear me out. I’ve got a template that’ll make the process a breeze. Plus, I’ll walk you through seven easy steps to craft a plan to put you ahead of the game and have you achieve your wildest real estate dreams in no time. Your success story starts now.

Key Takeaways:

• A well-crafted business plan is your roadmap to success. It guides your decisions and keeps you focused on your goals.
• Create a solid plan by defining your mission, vision, and values, analyzing your market and ideal client, conducting a SWOT analysis, setting SMART goals, and creating a financial plan.
• Regularly track your progress, review your key performance indicators (KPIs), stay flexible, and seek accountability to ensure long-term success.
• Remember, your Realtor business plan should evolve with your business. Embrace change and stay focused on your goals to make your real estate dreams a reality.

Do Agents Really Need a Real Estate Business Plan?

Absolutely. Your real estate agent business plan is your roadmap to success. Without it, you risk losing direction and focus in your real estate career.

A well-crafted business plan helps you:

• Understand your current position in the market
• Set clear and achievable goals
• Create a roadmap for success
• Track your progress and performance
• Make informed decisions and adjustments

Think of your real estate business planning as your GPS, guiding you from your current situation to your desired destination. It serves as your North Star, keeping you focused and on track, even in challenging times. Invest the time to create a solid business plan, and you’ll be well-positioned to succeed in your market and achieve your goals. Your future self will appreciate the effort you put in now.

Before we dive into this section, get our real estate business plan template ( click here to go back up to grab it ) and work through it as I explain each section. I’ll give you some direction on each element to help you craft your own business plan.

1. Identify Who You Are as a Real Estate Agent

Let’s start with your “why.” Understanding your purpose for choosing real estate is crucial because it is the foundation for your business plan and guides your decision-making process. Defining your mission, vision, and values will help you stay focused and motivated as you navigate your real estate career.

Mission: Your mission statement defines your purpose for choosing real estate. It clearly states what you’re trying to do, the problem you want to solve, and the difference you want to make.

Ex: Wanda Sellfast’s mission is to empower first-time homebuyers in Sunnyvale, California, to achieve their dream of homeownership and build long-term wealth through real estate.

Vision: Your vision statement focuses on the ultimate outcome you want to achieve for your clients and community.

Ex: Wanda Sellfast’s vision is a Sunnyvale, where everyone has the opportunity to own a home and build a stable, secure future, creating a more inclusive and prosperous community for all.

Values: Your core values are the guiding principles that shape your behavior, decisions, and interactions with clients and colleagues.

Ex: Wanda Sellfast’s core values include:

• Integrity: Being honest, transparent, and ethical in all dealings.
• Dedication: Being devoted to clients’ success and going the extra mile.
• Community: Building strong, vibrant communities and giving back.

Clearly defining your mission, vision, and values lays the foundation for a strong and purposeful real estate business that will help you positively impact your clients’ lives and your community.

2. Analyze Your Real Estate Market

As a real estate pro, you must deeply understand your local market. This knowledge includes knowing key metrics such as average days on market, average price points, common home styles and sizes, and demographic trends. When someone asks about the market, you should be able to confidently roll those numbers off your tongue without hesitation.

To quickly become the local expert, choosing specific farm areas to focus on is crucial. Concentrate your marketing efforts and build your local knowledge in a handful of communities and neighborhoods.

Some places to do research include:

• Your local MLS: Check your hot sheet daily
• Zillow: Check out the Premier Agents who show up in your neighborhood
• Social media: Who is targeting their posts to your area?
• Direct mail: Check your mailbox for flyers and postcards
• Drive by: Drive through your farm areas to see who has signs in yards

Once you’ve identified your target areas, start conducting comparative market analyses (CMAs) to familiarize yourself with the properties and trends in those neighborhoods. That way, you’ll provide accurate insights to your clients and make informed decisions in your business.

Remember to research your competition. Understand what other agents working in the same area are doing, who they’re targeting, and identify any gaps in their services. This understanding will help you differentiate yourself from your competition and better serve your clients’ needs. In our real estate business planning template, I ask you to examine and record:

• Trends: Track key metrics, such as days on market and average sold prices, to stay informed about your specific market.
• Market opportunities: Identify situations where there are more buyers and sellers (or vice versa) in the marketplace so you can better advise your clients and find opportunities for them and your business.
• Market saturation: Recognize areas where there may be an oversupply of certain property types or price points, allowing you to adjust your strategy accordingly.
• Local competition: Analyze your competitors’ strengths, weaknesses, and gaps in their services to identify opportunities for differentiation and possibilities to create a more meaningful impact.

Remember, real estate is hyper-local. While national and state news can provide some context, your primary focus should be on specific needs and trends within your target areas and the clients you want to serve. By thoroughly analyzing your local real estate market, you’ll be well-equipped to make informed decisions, provide valuable insights to your clients, and ultimately build a successful and thriving business.

3. Identify Your Ideal Client

When creating your real estate business plan, it’s crucial to identify your ideal client. You can’t be everything to everyone, no matter how much you think you should. And trust me, you certainly don’t want to work with every single person who needs real estate advice. By focusing on your ideal client, you’ll create a targeted marketing message that effectively attracts the right people to your business—those you want to work with. 

Think of your target market as a broad group of people who might be interested in your services, while your ideal client is a specific person you are best suited to work with within that group. To create a detailed profile of your ideal client, ask yourself questions like:

• What age range do they fall into?
• What’s their family situation?
• What’s their income level and profession?
• What are their hobbies and interests?
• What motivates them to buy or sell a home?
• What are their biggest fears or concerns about the real estate process?

Answering these questions will help you create a clear picture of your ideal client, making it easier to tailor your marketing messages and services to meet their needs. Consider using this ideal client worksheet , which guides you through the process of creating a detailed client avatar. This will ensure you don’t miss any important aspects of their profile, and you can refer back to it as you develop your marketing plan .

By incorporating your ideal client into your overall business plan, you’ll be better equipped to make informed decisions about your marketing efforts, service offerings, and growth strategies. This clarity will help you build stronger relationships with your clients, stand out from the competition, and ultimately achieve your real estate business goals.

4. Conduct a SWOT Analysis

If you want to crush it in this business, you’ve got to think like an entrepreneur. One of the best tools in your arsenal is a SWOT analysis. It sounds ominous, but don’t worry, it’s actually pretty simple. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It’s all about taking a good, hard look at yourself and your business.

By conducting a SWOT analysis as part of your real estate business plan, you’ll have a clear picture of your current situation and your future goals. And don’t just do it once and forget about it—review and update it regularly to stay on top of your game.

5. Establish Your SMART Goals

If you want to make it big in real estate, setting goals is an absolute must . But not just any goals— I’m talking about SMART goals . SMART stands for Specific , Measurable , Achievable, Relevant , and Time-bound . It’s like a recipe for success, ensuring your goals are clear, realistic, and have a deadline.

Your SMART goals are an integral part of your overall business plan for real estate. They should be stepping stones to help you achieve your long-term vision and mission. So, analyze your SWOT analysis, ideal client, and market, and craft goals that will help you dominate your niche.

Example Smart Goal: Close 10 transactions in the next quarter.

Make sure to provide as many details as possible behind your goals. Don’t just say, “I want to sell more houses.” That’s too vague. In the example above, the goal is specific: “close 10 transactions.”

If you can’t measure your progress, how will you know if you’re crushing it or falling behind? Ensure your goals have numbers attached to track your success or see where you need to focus more energy. “Close 10 transactions” has a specific number, so you have a way to measure your progress.

I know you’ve got big dreams for your real estate business , but Rome wasn’t built in a day. Set goals that stretch you beyond your comfort zone but are still achievable. This way, you’ll gain confidence, build momentum, and push yourself to new heights. Closing 10 transactions in a quarter is a lofty goal, but it’s still achievable. Your goals should stretch you but still be within your reach.

Relevant goals are the ones that actually move the needle for your business. Sure, becoming the next TikTok sensation might be a lot of fun, but unless TikTok generates most of your clients, it won’t help you close more deals. Your goals should be laser-focused on the activities and milestones that will help you grow your real estate career. In the example above, the goal is specifically related to real estate. 

Deadlines are your friend. Without a timeline, your goals are just wishes. Give yourself a precise end date and work backward to create a plan of action. In the example, the deadline for achieving the goal is the end of the current quarter. If you don’t achieve the goal, you can evaluate where the shortfall was and reset for the next quarter.

“Setting goals is the first step in turning the invisible into the visible.”

Tony Robbins

Remember, just like your SWOT analysis, your goals aren’t set in stone. Review and adjust them regularly to stay on track and adapt to business and market changes.

6. Create Your Financial Plan

Financial planning might not be your idea of a good time, but this is where your real estate business plan really comes together. Thanks to all the research and strategizing you’ve done, most of the heavy lifting is already done. Now, it’s just a matter of plugging in the numbers and ensuring everything adds up.

In this real estate business plan template section, you’ll want to account for all your operating expenses. That means everything from your marketing budget to your lead generation costs. Don’t forget about the little things (like printer ink, file folders, thank you cards, etc.)—they might seem small, but they can add up quickly. Some typical expenses to consider include:

• Marketing and advertising (business cards, website , social media ads )
• Lead generation ( online leads , referral fees, networking events )
• Office supplies and equipment (computer, printer, software subscriptions )
• Transportation (gas, car maintenance, parking)
• Professional development (training, courses, conferences )
• Dues and memberships (MLS fees, association dues)
• Insurance (errors and omissions, general liability)
• Taxes and licenses (business licenses, self-employment taxes)

Once you’ve figured out your expenses, it’s time to reverse-engineer the numbers and determine how many deals you need to close each month to cover your costs. If you’re just starting out and don’t have a track record to go off of, no worries! This planning period allows you to set a budget and create a roadmap for success.

Pro tip: Keep your personal and business finances separate. Never dip into your personal cash for business expenses. Not only will it make tax time a nightmare, but it’s way too easy to blow your budget without even realizing it.

If you’re evaluating your starting assets and realizing they don’t quite match your startup costs, don’t panic. This new insight is just a sign that you must return to the drawing board and tweak your strategy until the numbers line up. It might take some trial and error, but getting your financial plan right from the start is worth it.

7. Track Your Progress & Adjust as Needed

You’ve worked hard and created a killer real estate business plan, and you’re ready to take on the world. But remember, your business plan isn’t a one-and-done deal. It’s a living, breathing document that needs to evolve as your business grows and changes. That’s why it’s so important to track your progress and make adjustments along the way. 

Here are a few key things to keep in mind:

• Set regular check-ins: Schedule dedicated time to review your progress and see how you’re doing against your goals, whether weekly, monthly, or quarterly.
• Keep an eye on your KPIs: Your key performance indicators (KPIs) are the metrics that matter most to your business. Things like lead generation, conversion rates, and average sales price can give you a clear picture of your performance.
• Celebrate your wins: When you hit a milestone or crush a goal, take a moment to celebrate. Acknowledging your successes will keep you motivated and energized.
• Don’t be afraid to pivot: If something isn’t working, change course. Your real estate business plan should be flexible enough to accommodate new opportunities and shifting market conditions.
• Stay accountable: Find an accountability partner, join a mastermind group, or work with a coach to help you stay on track and overcome obstacles.

“It’s the small wins on the long journey that we need in order to keep our confidence, joy, and motivation alive.”

Brendon Burchard

Remember, your real estate business plan is your roadmap to success. But even the best-laid plans need to be adjusted from time to time. By tracking your progress, staying flexible, and keeping your eye on the prize, you’ll be well on your way to building the real estate business of your dreams.

How do I start a real estate business plan?

Use this step-by-step guide and the downloadable real estate business plan template to map your business goals, finances, and mission. Identify your ideal client so you can target your marketing strategy. Once you’ve completed all the business plan elements, put them into action and watch your real estate business grow.

Is starting a real estate business profitable?

In the most simple terms, absolutely yes! Real estate can be an extremely profitable business if it’s run properly. But you need to have a roadmap to follow to keep track of your spending vs income. It’s easy to lose track of expenses and overextend yourself when you don’t have a set plan.

How do I jump-start my real estate business?

One of the easiest ways to jump-start any business is to set clear goals for yourself. Use this guide and the downloadable template to ensure you have clear, concise, trackable goals to keep you on track.

How do I organize my real estate business?

Start by setting some SMART goals to give yourself a concrete idea of what you see as success. Then, make sure you’re using the right tools—customer relationship manager (CRM), website, digital document signing, digital forms, etc., and make sure you have them easily accessible. Try keeping most of your business running from inside your CRM. It’s much easier to keep everything organized if everything is in one place.

Now, you have a step-by-step guide to creating a real estate business plan that will take your career to the next level. Taking the extra time to map your path to success is an essential step in helping you achieve your goals. Spend the extra time—it’s worth it. Now, it’s time to do the work and make it happen. You’ve got this!

Have you created your real estate business plan? Did I miss any crucial steps? Let me know in the comments!

As a licensed real estate agent in Florida, Jodie built a successful real estate business by combining her real estate knowledge, copywriting, and digital marketing expertise.

51 Comments

Add comment cancel reply.

Your email address will not be published. Required fields are marked *

Related articles

Door knocking for real estate: 15 tips & scripts for 2024.

The idea of knocking on strangers' doors often strikes fear into the hearts of new agents, but we want to help you overcome your fears and succeed with these tips and scripts.

The 15 Most Expensive Houses in the World for 2024

In all your years as a real estate agent, have you ever sold a megamansion?

Contingencies in Real Estate: What They Are & How They Work

In real estate lingo, “contingent” is a big deal.

Success! You've been subscribed.

Help us get to know you better.

• Sample Business Plans
• Real Estate & Rentals

Real Estate Business Plan

People would always need to find places. Be it for offices, homes, and whatnot.

Finding the ideal place irrespective of your needs and requirements is never a cakewalk, to begin with.

You can go through a number of real estates business plan templates before you write your plan.

Industry Overview

The market size, measured by revenue, of the Real Estate Sales and brokerage industry, is $156.2bn in 2021, and the industry is expected to increase by 0.4% in 2021.

Also, the market is changing at a rapid rate and the way people use spaces is changing at a rapid rate too.

Hence, to get on or stay on the higher end of the spectrum you’ll need to upskill and change the way you do business constantly.

But that is a fair trade for the amount of growth and profitability this industry has to offer.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

Things to Consider Before Writing a Real Estate Business Plan

Be specific.

The real estate industry is broad when it comes to work and what you can do. It can either be a source of primary or passive income. At the same time, you might be involved in the industry as an investor, agent, or builder. Decide what you want to do and plan on that basis.

Do your research

The trends of the real estate business change constantly, hence doing your research and updating it constantly is a crucial part of your profession.

As your knowledge and expertise is your greatest asset in this industry, keep expanding it to stay at the top of things.

Build a team of skilled professionals

Having a team you can build your real estate business with is essential.

Select a group of individuals with a diverse set of talents ranging from good communication skills to brilliant analytical skills. Given the dynamics of the real estate business, you never know what skills might come in handy in your business journey.

Be ready for change

As we have constantly discussed, real estate is a dynamic industry. Change is the only constant you’ll have in this business.

Thus, it is important for everything from your plan and way of doing business to be change-friendly.

Sources of Funding for a Real Estate Business

Gaining funds is one of the major reasons for writing a business plan. And here are a few good funding options for your real estate business:

A traditional loan is one of the most basic options for getting funded. You can opt for this if you have a good credit score.

Non-bank mortgage lending

This is a good option if you don’t want to go through a lot of paperwork.

The asset-based mortgage

For this, the lenders look at the rental value of your property and provide a loan on that basis. It is a good option if you don’t want or can’t get a loan based on your personal assets or income.

Above all, it is essential to plan your business to figure out your funding requirements and the right way to fulfill the same.

Write Your Business Plan

If you have enough connections, and the ability to find places for people that have attributes they want and need then a real estate business can be a profitable one for you.

A business plan helps you get funded, explain your ideas to the stakeholders of your business, and make better decisions.

Hence, planning is an important aspect of starting or growing your business.

It has been created using Upmetrics online business plan software that helps you create dynamic and customizable plans anywhere and at any time.

Our sample real estate business plan can help you with writing a well-rounded business plan for your business. It can act as a guide and prevent you from getting stuck in a certain section for too long.

Real Estate Business Plan Outline

This is the standard real estate business plan outline which will cover all important sections that you should include in your business plan.

• Market Opportunity
• Demand for Housing
• Financing & Investment Forecast
• Introducing Kegan
• Business Model
• Short Term Goals
• Long Term Strategies
• Keys to Success
• Contemporary Living for the 21″ Century
• The Complete Package
• Pricing Strategy
• Implementation Strategy – Action Plan
• Target Market Overview
• Housing Shortage Overview in Saudi Arabia
• Housing Shortage Overview in Riyadh
• Housing Prices
• Kegan Home Prices
• Market Positioning & Brand
• Marketing Strategies
• Sales Strategies
• Sales Process
• Competitive Landscape
• Competitive Advantages
• Rashid Bin Said
• Director of Construction
• Member name
• Chief Accountant
• Director of Marketing & Sales
• Other Staff
• Independent Directors
• Solid Balance Sheet
• Impressive Cashflow
• Financial Summary
• Financial Assumptions
• Income Statement (Five-Year Projections)
• Balance Sheet (Five-Year Projections)
• Cash Flow Statement (Five-Year Projection)

After getting started with Upmetrics , you can copy this sample real estate business plan into your business plan and modify the required information and download your real estate business plan pdf or doc file.

It’s the fastest and easiest way to start writing your business plan.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Download a sample real estate business plan

Need help writing your business plan from scratch? Here you go;  download our free real estate business plan pdf  to start.

It’s a modern business plan template specifically designed for your real estate business. Use the example business plan as a guide for writing your own.

Related Posts

Real Estate Development Business Plan

Real Estate Agent Business Plan

Factor to Choosing Business Location

400+ Business Plan Sample Template

Business Plan Writers

Best AI Business Plan Generator

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Turn your business idea into a solid business plan

Explore Plan Builder

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Create a great Business Plan with great price.

• 400+ Business plan templates & examples
• AI Assistance & step by step guidance
• 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

• REALTOR® Store

Resources and updates on NAR’s settlement agreement related to broker commissions.

• Social Media
• Sales Tips & Techniques
• MLS & Online Listings
• Starting Your Career
• Being a Broker
• Being an Agent
• Condominiums
• Smart Growth
• Vacation, Resort, & 2nd Homes
• FHA Programs
• Home Inspections
• Arbitration & Dispute Resolution
• Fair Housing

• All Membership Benefits
• NAR REALTOR Benefits® Bringing you savings and unique offers on products and services just for REALTORS®. Close
• Directories Complete listing of state and local associations, MLSs, members, and more. Close
• Dues Information & Payment
• Become a Member As a member, you are the voice for NAR – it is your association and it exists to help you succeed. Close
• Logos and Trademark Rules Only members of NAR can call themselves a REALTOR®. Learn how to properly use the logo and terms. Close
• Your Membership Account Review your membership preferences and Code of Ethics training status. Close

• Highlights & News Get the latest top line research, news, and popular reports. Close
• Housing Statistics National, regional, and metro-market level housing statistics where data is available. Close
• Research Reports Research on a wide range of topics of interest to real estate practitioners. Close
• Presentation Slides Access recent presentations from NAR economists and researchers. Close
• State & Metro Area Data Affordability, economic, and buyer & seller profile data for areas in which you live and work. Close
• Commercial Research Analysis of commercial market sectors and commercial-focused issues and trends. Close
• Statistical News Release Schedule

• Advocacy Issues & News
• Federal Advocacy From its building located steps away from the U.S. Capitol, NAR advocates for you. Close
• REALTORS® Political Action Committee (RPAC) Promoting the election of pro-REALTOR® candidates across the United States. Close
• State & Local Advocacy Resources to foster and harness the grassroots strength of the REALTOR® Party. Close
• REALTOR® Party A powerful alliance working to protect and promote homeownership and property investment. Close
• Get Involved Now more than ever, it is critical for REALTORS® across America to come together and speak with one voice. Close

• All Education & Professional Development
• All NAR & Affiliate Courses Continuing education and specialty knowledge can help boost your salary and client base. Close
• Code of Ethics Training Fulfill your COE training requirement with free courses for new and existing members. Close
• Continuing Education (CE) Meet the continuing education (CE) requirement in state(s) where you hold a license. Close
• Designations & Certifications Acknowledging experience and expertise in various real estate specialties, awarded by NAR and its affiliates. Close
• Library & Archives Offering research services and thousands of print and digital resources. Close
• Commitment to Excellence (C2EX) Empowers REALTORS® to evaluate, enhance and showcase their highest levels of professionalism. Close
• NAR Academy at Columbia College Academic opportunities for certificates, associates, bachelor’s, and master’s degrees. Close

• Latest News
• NAR Newsroom Official news releases from NAR. Close
• REALTOR® Magazine Advancing best practices, bringing insight to trends, and providing timely decision-making tools. Close
• Blogs Commentary from NAR experts on technology, staging, placemaking, and real estate trends. Close
• Newsletters Stay informed on the most important real estate business news and business specialty updates. Close
• NAR NXT, The REALTOR® Experience
• REALTORS® Legislative Meetings
• AE Institute
• Leadership Week
• Sustainability Summit

• Mission, Vision, and Diversity & Inclusion
• Code of Ethics
• Leadership & Staff National, state & local leadership, staff directories, leadership opportunities, and more. Close
• Committee & Liaisons
• History Founded as the National Association of Real Estate Exchanges in 1908. Close
• Affiliated Organizations
• Strategic Plan NAR’s operating values, long-term goals, and DEI strategic plan. Close
• Governing Documents Code of Ethics, NAR's Constitution & Bylaws, and model bylaws for state & local associations. Close
• Awards & Grants Member recognition and special funding, including the REALTORS® Relief Foundation. Close
• NAR's Consumer Outreach

• Find a Member
• Browse All Directories
• Find an Office
• Find an Association
• NAR Group and Team Directory
• Committees and Directors
• Association Executive
• State & Local Volunteer Leader
• Buyer's Rep
• Senior Market
• Short Sales & Foreclosures
• Infographics
• First-Time Buyer
• Window to the Law
• Next Up: Commercial
• New AE Webinar & Video Series
• Drive With NAR
• Real Estate Today
• The Advocacy Scoop
• Center for REALTOR® Development
• Leading with Diversity
• Good Neighbor
• NAR HR Solutions
• Marketing Social Media Sales Tips & Techniques MLS & Online Listings View More
• Being a Real Estate Professional Starting Your Career Being a Broker Being an Agent View More
• Residential Real Estate Condominiums Smart Growth Vacation, Resort, & 2nd Homes FHA Programs View More Home Inspections
• Legal Arbitration & Dispute Resolution Fair Housing Copyright View More
• Commercial Real Estate
• Right Tools, Right Now
• NAR REALTOR Benefits® Bringing you savings and unique offers on products and services just for REALTORS®.
• Directories Complete listing of state and local associations, MLSs, members, and more.
• Become a Member As a member, you are the voice for NAR – it is your association and it exists to help you succeed.
• Logos and Trademark Rules Only members of NAR can call themselves a REALTOR®. Learn how to properly use the logo and terms.
• Your Membership Account Review your membership preferences and Code of Ethics training status.
• Highlights & News Get the latest top line research, news, and popular reports.
• Housing Statistics National, regional, and metro-market level housing statistics where data is available.
• Research Reports Research on a wide range of topics of interest to real estate practitioners.
• Presentation Slides Access recent presentations from NAR economists and researchers.
• State & Metro Area Data Affordability, economic, and buyer & seller profile data for areas in which you live and work.
• Commercial Research Analysis of commercial market sectors and commercial-focused issues and trends.
• Federal Advocacy From its building located steps away from the U.S. Capitol, NAR advocates for you.
• REALTORS® Political Action Committee (RPAC) Promoting the election of pro-REALTOR® candidates across the United States.
• State & Local Advocacy Resources to foster and harness the grassroots strength of the REALTOR® Party.
• REALTOR® Party A powerful alliance working to protect and promote homeownership and property investment.
• Get Involved Now more than ever, it is critical for REALTORS® across America to come together and speak with one voice.
• All NAR & Affiliate Courses Continuing education and specialty knowledge can help boost your salary and client base.
• Code of Ethics Training Fulfill your COE training requirement with free courses for new and existing members.
• Continuing Education (CE) Meet the continuing education (CE) requirement in state(s) where you hold a license.
• Designations & Certifications Acknowledging experience and expertise in various real estate specialties, awarded by NAR and its affiliates.
• Library & Archives Offering research services and thousands of print and digital resources.
• Commitment to Excellence (C2EX) Empowers REALTORS® to evaluate, enhance and showcase their highest levels of professionalism.
• NAR Academy at Columbia College Academic opportunities for certificates, associates, bachelor’s, and master’s degrees.
• NAR Newsroom Official news releases from NAR.
• REALTOR® Magazine Advancing best practices, bringing insight to trends, and providing timely decision-making tools.
• Blogs Commentary from NAR experts on technology, staging, placemaking, and real estate trends.
• Newsletters Stay informed on the most important real estate business news and business specialty updates.
• Leadership & Staff National, state & local leadership, staff directories, leadership opportunities, and more.
• History Founded as the National Association of Real Estate Exchanges in 1908.
• Strategic Plan NAR’s operating values, long-term goals, and DEI strategic plan.
• Governing Documents Code of Ethics, NAR's Constitution & Bylaws, and model bylaws for state & local associations.
• Awards & Grants Member recognition and special funding, including the REALTORS® Relief Foundation.
• Top Directories Find a Member Browse All Directories Find an Office Find an Association NAR Group and Team Directory Committees and Directors
• By Role Broker Association Executive New Member Student Appraiser State & Local Volunteer Leader
• By Specialty Commercial Global Buyer's Rep Senior Market Short Sales & Foreclosures Land Green
• Multimedia Infographics Videos Quizzes
• Video Series First-Time Buyer Level Up Window to the Law Next Up: Commercial New AE Webinar & Video Series
• Podcasts Drive With NAR Real Estate Today The Advocacy Scoop Center for REALTOR® Development
• Programs Fair Housing Safety Leading with Diversity Good Neighbor NAR HR Solutions
• Writing a Business Plan

Writing a business plan may seem a daunting task as there are so many moving parts and concepts to address. Take it one step at a time and be sure to schedule regular review (quarterly, semi-annually, or annually) of your plan to be sure you on are track to meet your goals.

Why Write a Business Plan?

Making a business plan creates the foundation for your business. It provides an easy-to-understand framework and allows you to navigate the unexpected.

Quick Takeaways

• A good business plan not only creates a road map for your business, but helps you work through your goals and get them on paper
• Business plans come in many formats and contain many sections, but even the most basic should include a mission and vision statement, marketing plans, and a proposed management structure
• Business plans can help you get investors and new business partners

Source: Write Your Business Plan: United States Small Business Association

Writing a business plan is imperative to getting your business of the ground. While every plan is different – and most likely depends on the type and size of your business – there are some basic elements you don’t want to ignore.

Latest on this topic

NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles ( E ) are available only to NAR members and require the member's nar.realtor login.

Defining Your Mis​sion & Vision

Writing a business plan begins by defining your business’s mission and vision statement. Though creating such a statement may seem like fluff, it is an important exercise. The mission and vision statement sets the foundation upon which to launch your business. It is difficult to move forward successfully without first defining your business and the ideals under which your business operates. A company description should be included as a part of the mission and vision statement. Some questions you should ask yourself include: 

• What type of real estate do you sell?
• Where is your business located?
• Who founded your business?
• What sets your business apart from your competitors?

What is a Vision Statement ( Business News Daily , Jan. 16, 2024)

How to Write a Mission Statement ( The Balance , Jan. 2, 2020)

How to Write a Mission Statement ( Janel M. Radtke , 1998)

Using a SWOT Analysis to Structure Your Business Plan

Once you’ve created a mission and vision statement, the next step is to develop a SWOT analysis. SWOT stands for “Strengths, Weaknesses, Opportunities, and Threats.” It is difficult to set goals for your business without first enumerating your business’s strengths and weaknesses, and the strengths and weaknesses of your competitors. Evaluate by using the following questions:

• Do you offer superior customer service as compared with your competitors?
• Do you specialize in a niche market? What experiences do you have that set you apart from your competitors?
• What are your competitors’ strengths?
• Where do you see the market already saturated, and where are there opportunities for expansion and growth?

Strength, Weakness, Opportunity, and Threat (SWOT) ( Investopedia , Oct. 30, 2023)

How to Conduct a SWOT Analysis for Your Small Business ( SCORE , Apr. 28, 2022)

SWOT Analysis Toolbox ( University of Washington )

Setting ​Business Goals

Next, translate your mission and vision into tangible goals. For instance, if your mission statement is to make every client feel like your most important client, think about the following:

• How specifically will you implement this?
• Do you want to grow your business?
• Is this growth measured by gross revenue, profit, personnel, or physical office space?
• How much growth do you aim for annually?
• What specific targets will you strive to hit annually in the next few years?

Setting Business Goals & Objectives: 4 Considerations ( Harvard Business School , Oct. 31, 2023)

What are Business Goals? Definition, How To Set Business Goals and Examples ( Indeed , Jul. 31, 2023)

Establishing a Format

Most businesses either follow a traditional business plan format or a lean startup plan.

Traditional Business Plan

A traditional business plan is detailed and comprehensive. Writing this business plan takes more time. A traditional business plan typically contains the following elements:

• Executive Summary
• Company description
• Market analysis
• Organization and management
• Service or product line
• Marketing and sales
• Funding request
• Financial projections

Lean Startup Plan

A lean startup plan requires high-level focus but is easier to write, with an emphasis on key elements. A lean startup plan typically contains the following elements:

• Key partnerships
• Key activities
• Key resources
• Value proposition
• Customer relationships
• Customer segments
• Cost structure
• Revenue stream

Creating a Marketing Plan

You may wish to create a marketing plan as either a section of your business plan or as an addendum. The Marketing Mix concerns product , price , place and promotion .

• What is your product?
• How does your price distinguish you from your competitors—is it industry average, upper quartile, or lower quartile?
• How does your pricing strategy benefit your clients?
• How and where will you promote your services?
• What types of promotions will you advertise?
• Will you ask clients for referrals or use coupons?
• Which channels will you use to place your marketing message?

Your Guide to Creating a Small Business Marketing Plan ( Business.com , Feb. 2, 2024)

10 Questions You Need to Answer to Create a Powerful Marketing Plan ( The Balance , Jan. 16, 2020)

Developing a Marketing Plan ( Federal Deposit Insurance Corporation )

Forming a Team

Ensuring the cooperation of all colleagues, supervisors, and supervisees involved in your plan is another important element to consider. Some questions to consider are:

• Is your business plan’s success contingent upon the cooperation of your colleagues?
• If so, what specifically do you need them to do?
• How will you evaluate their participation?
• Are they on-board with the role you have assigned them?
• How will you get “buy in” from these individuals?

How to Build a Real Estate Team + 7 Critical Mistakes to Avoid ( The Close , May 17, 2023)

Don’t Start a Real Estate Team Without Asking Yourself These 8 Questions ( Homelight , Jan. 21, 2020)

Implementing a Business Plan and Reviewing Regularly

Implementation and follow-up are frequently overlooked aspects to the business plan, yet vital to the success of the plan. Set dates (annually, semi-annually, quarterly, or monthly) to review your business plans goals. Consider the following while reviewing:

• Are you on track?
• Are the goals reasonable to achieve, impossible, or too easy?
• How do you measure success—is it by revenue, profit, or number of transactions?

And lastly, think about overall goals.

• How do you plan to implement your business plan’s goals?
• When will you review and refine your business plan goals?
• What process will you use to review your goals?
• What types of quantitative and qualitative data will you collect and use to measure your success?

These items are only a few sections of a business plan. Depending on your business, you may want to include additional sections in your plan such as a:

• Cover letter stating the reasoning behind developing a business plan
• Non-disclosure statement
• Table of contents

How To Write a Business Proposal Letter (With Examples) ( Indeed , Jul. 18, 2023)

How To Implement Your Business Plan Objectives ( The Balance , Aug. 19, 2022)

The Bottom Line

Creating a business plan may seem daunting, but by understanding your business and market fully, you can create a plan that generates success (however you choose to define it).

Real Estate Business Plans – Samples, Instructional Guides, and Templates

9 Steps to Writing a Real Estate Business Plan + Templates ( The Close , Apr. 3, 2024)

How to Write a Real Estate Business Plan (+Free Template) ( Fit Small Business , Jun. 30, 2023)

The Ultimate Guide to Creating a Real Estate Business Plan + Free Template ( Placester )

Write Your Business Plan ( U.S. Small Business Administration )

General Business Plans – Samples, Instructional Guides, and Templates

Business Plan Template for a Startup Business ( SCORE , Apr. 23, 2024)

Guide to Creating a Business Plan with Template (Business News Daily, Mar. 28, 2024)

Nine Lessons These Entrepreneurs Wish They Knew Before Writing Their First Business Plans ( Forbes , Jul. 25, 2021)

How to Write a Business Plan 101 ( Entrepreneur , Feb. 22, 2021)

Books, eBooks & Other Resources

Ebooks & other resources.

The following eBooks and digital audiobooks are available to NAR members:

The Straightforward Business Plan (eBook)

Business Plan Checklist (eBook)

The SWOT Analysis (eBook)

The Business Plan Workbook (eBook)

Start-Up! A Beginner's Guide to Planning a 21st Century Business (eBook)

Complete Book of Business Plans (eBook)

How to Write a Business Plan (eBook)

The Easy Step by Step Guide to Writing a Business Plan and Making it Work (eBook)

Business Planning: 25 Keys to a Sound Business Plan (Audiobook)

Your First Business Plan, 5 th Edition (eBook)

Anatomy of a Business Plan (eBook)

Writing a Business Plan and Making it Work (Audiobook)

The Social Network Business Plan (eBook)

Books, Videos, Research Reports & More

As a member benefit, the following resources and more are available for loan through the NAR Library. Items will be mailed directly to you or made available for pickup at the REALTOR® Building in Chicago.

Writing an Effective Business Plan (Deloitte and Touche, 1999) HD 1375 D37w

Have an idea for a real estate topic? Send us your suggestions .

The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.

How to Write a Real Estate Business Plan + Example Templates

Elon Glucklich

7 min. read

Updated August 1, 2024

Free Download:  Sample Real Estate Business Plan Template

Owning property – it’s one of the cornerstones of the global economy. And with real estate accounting for roughly $3.7 trillion worldwide, it’s no wonder so many people get into the real estate business.

But the real estate industry is constantly evolving, with new technologies and market trends shaping the way people buy, sell and manage properties. Whether you’re looking to start a home buying and selling business, a commercial real estate investment firm, a property management company or real estate investment trust, you need a well-thought-out business plan that not only outlines the steps to create a comprehensive and effective business structure, but also accounts for real estate’s unique challenges and opportunities.

A real estate business plan shares many similarities with a standard business plan. Here on Bplans, we’ve got a great guide already on how to write a traditional business plan .

In this article, we’ll outline the key points to consider when creating a comprehensive and effective business plan for your real estate business. You can also download our free real estate business plan template .

• Understand licensing requirements

Your business plan will certainly include a company description – this is where you’ll outline your business, including its legal structure, management team and more.

What’s your area of expertise?

Go into detail describing the area or areas of the real estate market you plan to operate in: residential sales, commercial leasing, property management, or more niche markets like luxury real estate or vacation rentals. Your business may want to mix two or more of these segments.

Once you’ve identified your niche, you’ll need to obtain any necessary licenses and permits. This process can be time-consuming and complex, so it’s best to research the requirements ahead of time and create a plan to ensure you’re compliant with all regulations. License and permit requirements vary by state and locality, so be sure to check with your local government to ensure you have all the necessary paperwork filed.

• Get a good team

Depending on the market segment or segments you’re targeting for your real estate business, you’ll need to identify the team members that will help you get your business off the ground.

Brokers, contractors, legal and financial advice

If your plan calls for purchasing properties, you’ll need a team of real estate agents or brokers. Document how they will help you find and acquire real estate, as well as how they can assist with marketing and selling properties once they’re in your portfolio.

You will also want to document how contractors and inspectors will help you assess the condition of properties you are considering purchasing, and provide estimates for repairs or renovations. 

Real estate markets are rife with legal hurdles, so you will want an experienced real estate attorney to help you navigate these issues. Document how you will be able to draft contracts and review lease agreements, and the guidance you will receive on zoning laws and regulations

Finally, an accountant can help you manage your finances, including bookkeeping, taxes, and financial planning. They can also advise you on the best business structure for your company.

• Plan for visibility in a crowded space

With so much competition, it’s essential to develop and document a strategic marketing plan for promoting your real estate services.

Your marketing plan should detail the channels and tactics you’ll deploy to reach your target audience and convert them into clients. Identify the most effective marketing channels to reach your target audience, such as social media, email marketing, search engine optimization (SEO), and content marketing.

Embrace online lead generation

These days, a vast majority of prospective buyers start their search online when looking for properties. So you’ll want to detail how you will optimize your web presence. You can also outline a content marketing plan that will position your company as an expert in the areas your target markets are interested in. These could include topical blog posts, articles, social media posts, videos and other content types to engage potential clients and showcase your expertise. All of these will make it easier for clients to find you.

Document your entire sales process

Of course, there will be plenty of in-person work to do, too.

With long sales lead times, you will also want to describe your sales process and how you will meet sales targets. This should include prospecting methods, lead generation techniques, and follow-up strategies. Establish a client relationship management (CRM) system to manage leads, schedule client consultations, property showings, offer negotiations and contract signings so you can demonstrate that you will be able to manage and transactions effectively.

• Show how you will stay ahead of the market

Demonstrating in your business plan that you have conducted a thorough market analysis is crucial. To conduct an effective market analysis for your business plan, you should investigate the current state of the real estate market in your target area, including property prices, sales volumes and inventory levels. You will also want to examine the competitive landscape in your target area by analyzing other real estate businesses offering similar services.

Understand your customers’ needs

Next, determine the economic conditions and needs of the specific customer segments you want to serve, whether they’re first-time homebuyers, luxury property investors or commercial property renters. The more you understand how your target audience feels about the real estate market in your area, the better you will be able to tailor your services.

You will also need to show your knowledge of external factors like mortgage rates, and local, state and federal government regulations that may impact the real estate market. These factors all contribute to market volatility, so showing how you will manage market shifts and adjust your strategies will better position you to mitigate potential risks by identifying them in your business plan and documenting contingency plans.

• Create a financial plan to secure funds

It’s hard to operate a successful real estate business without access to capital. And you can’t expect to receive any – whether through a bank loan or investment – without a detailed analysis of your financial projections and funding requirements.

Think long-term

A 3-5 year financial forecast will demonstrate that you have a long-term vision for your business. Be sure to base your financials on market research and up-to-date industry data. You may also want to consider different scenarios, like best-case, worst-case and most likely outcomes to account for potential fluctuations in the market.

The forecasts should include: profit and loss statements, which illustrate your business’s revenue, expenses, and net profit or loss over a specific period; cash flow projections, which help you determine your business’s ability to generate positive cash flow; and balance sheets, which provide a snapshot of your business’s financial health, including its assets and liabilities.

Speak the language of investors

If you are writing your business requires specifically to secure outside funding, you should clearly specify the purpose and amount needed in this section. Describe how the funds will be used, whether for purchasing property, hiring staff or launching a marketing campaign. And detail the type of funding you are seeking, whether it’s a loan, equity investment or a combination. Include information on your desired terms, repayment schedule and any collateral you can provide.

Above all, be transparent about your funding needs and show potential investors or lenders how their investment will contribute to your business’s success and generate a return on investment.

• Real estate business plan templates and examples

Because of the intense competition, changing market conditions and startup funding needed, it’s important to write a comprehensive business plan if you’re considering starting a business in the real estate industry. Taking the time to plan out your business before getting started will minimize your risk and maximize your potential for financial success.

To help get you started, download our free home real estate business plan template . You can also download the business plan template in Word form and use it as a foundation for your own business plan.

In addition to these resources, you may want to brush up on how to write specific sections of a traditional business plan. If so, take a look at our step-by-step guide on how to write a business plan .

Brought to you by

Create a professional business plan

Using ai and step-by-step instructions.

Secure funding

Validate ideas

Build a strategy

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

Table of Contents

Related Articles

10 Min. Read

How to Write a Small Restaurant Business Plan + Free Sample Plan PDF

6 Min. Read

How to Write a Nail Salon Business Plan + Free Sample Plan PDF

12 Min. Read

How to Write a Food Truck Business Plan (2024 + Template)

11 Min. Read

How to Write a Business Plan for a SaaS Startup

The LivePlan Newsletter

Become a smarter, more strategic entrepreneur.

Your first monthly newsetter will be delivered soon..

Unsubscribe anytime. Privacy policy .

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

Sample Real Estate Investment Business Plan

Writing a business plan is a crucial step in starting a real estate investment business. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring real estate investment business owners, having access to a sample real estate investment business plan can be especially helpful in providing direction and gaining insight into how to draft their own real estate investment business plan.

Download our Ultimate Real Estate Investment Business Plan Template

Having a thorough business plan in place is critical for any successful real estate investment venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A real estate investment business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The real estate investment business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your real estate investment as Growthink’s Ultimate Real Estate Investment Business Plan Template , but it can help you write a real estate investment business plan of your own.

Real Estate Investment Business Plan Example – PropertyProspect Investments

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

Welcome to PropertyProspect Investments, a trailblazing Real Estate Investment firm located in the heart of Arlington, TX. Our inception aims to revolutionize the local real estate market by providing top-tier investment services that have been conspicuously absent. We specialize in a broad spectrum of real estate investment solutions, including Property Acquisition, Portfolio Management, Financial Analysis, Risk Management, and Exit Strategy Planning. Our firm stands out due to our profound insight into the Arlington market, coupled with our comprehensive services designed to guide our clients from start to finish. Launched on January 4, 2024, we have rapidly positioned ourselves as a formidable entity in Arlington’s real estate sector, attributing our early achievements to our strategic location, a robust brand identity, and an unwavering commitment to excellence.

Our competitive edge is significantly sharpened by our founder, Riley Hernandez’s extensive experience and a previous track record of success in the real estate investment domain. This expertise ensures our adeptness in navigating market complexities, thereby offering unmatched advisory services. Our initial strides include developing a distinctive brand identity and securing a prime operational base, laying a solid foundation for our mission to become Arlington’s leading real estate investment firm. Our unique blend of market knowledge and personalized service models has already set us apart, promising a bright future in serving both seasoned and budding investors in the Arlington community.

The Real Estate Investment industry, valued at over $1 trillion, is on a robust growth trajectory, fueled by increasing demand for real estate as a preferred investment avenue. A notable trend is the emergence of real estate crowdfunding platforms, offering new and seasoned investors alike more diverse opportunities. Additionally, the shift towards sustainable and eco-friendly real estate investments has opened new doors for firms like PropertyProspect Investments to innovate and lead with green investment strategies. These trends not only underscore the industry’s potential for expansion but also highlight strategic avenues for our firm to attract a broader investor base and stay ahead in the competitive market.

Our customer base spans a broad spectrum, primarily focusing on local residents keen on real estate investment, ranging from first-time homebuyers to experienced investors looking to enlarge their portfolios. We also cater to real estate developers and renovation flippers, tapping into growth opportunities within Arlington’s real estate landscape. Moreover, we aim to attract out-of-state investors and individuals contemplating relocation to Arlington, offering them valuable insights and strategies to navigate the local market. Understanding and addressing the diverse needs and goals of these segments enable us to tailor our offerings for maximum impact and satisfaction.

Our competitors, including The Rhodes Team, Judy Vessels, and Compass Dallas Real Estate, bring varied strengths to Arlington’s real estate market, from extensive local knowledge to innovative technology use. However, PropertyProspect Investments distinguishes itself through superior real estate investment advisory services, leveraging market analytics, personalized strategies, and cutting-edge technology. This approach, combined with our extensive network of industry professionals, positions us as the go-to partner for investors seeking to maximize their returns in Arlington’s dynamic real estate market.

PropertyProspect Investments offers a comprehensive array of services, including Investment Property Acquisition, Portfolio Management, and Risk Management, each designed to optimize our clients’ investment journey. Our pricing strategy is competitive, with service fees varying based on the service’s nature and complexity. To promote our services, we will employ a multi-faceted marketing strategy encompassing digital marketing, SEO, content marketing, and social media engagement, complemented by traditional marketing avenues like networking events and direct mail campaigns. Additionally, our public relations efforts and referral program will enhance our market presence, establishing us as a trusted authority in real estate investment within Arlington, TX.

At PropertyProspect Investments, our daily operations are geared towards ensuring excellence and efficiency. Key processes include in-depth market analysis, strategic property acquisition, personalized client consultations, and stringent financial management. We are committed to legal compliance and providing exceptional customer service. We also prioritize networking and leveraging technology to enhance our operational efficiency. Our immediate milestones include securing initial capital, acquiring our first property, and achieving operational efficiency, setting the stage for sustained growth and success in Arlington’s competitive real estate market.

Riley Hernandez, serving as the CEO, brings a wealth of expertise and a successful track record in real estate investment to PropertyProspect Investments. Hernandez’s deep market understanding, strategic vision, and leadership skills are pivotal to our mission of delivering unparalleled real estate investment services. Their experience is instrumental in driving our company’s growth and in establishing us as a leader in the Arlington real estate investment sector.

Welcome to PropertyProspect Investments, a pioneering Real Estate Investment firm dedicated to serving the vibrant community of Arlington, TX. As a fresh face in the local real estate sector, our mission is to fill the void left by a lack of high-quality local real estate investment services. Our team is deeply ingrained in the Arlington real estate market, making us the go-to experts for anyone looking to make their mark in the local property scene.

At PropertyProspect Investments, our offerings are meticulously designed to cater to a wide array of real estate investment needs. Our services encompass Investment Property Acquisition, ensuring our clients have access to the best properties Arlington has to offer. We take pride in our Portfolio Management services, providing customized solutions that align with our clients’ investment goals. Our Financial Analysis and Reporting services are second to none, offering precise insights for informed decision-making. We understand the importance of Risk Management in real estate investment and have developed robust strategies to protect our clients’ interests. Lastly, our Exit Strategy Planning ensures that our clients can optimize their returns when the time is right. In essence, we’re here to guide our clients every step of the way, from acquisition to exit.

Our base of operations is in Arlington, TX, a dynamic and rapidly growing city that presents numerous opportunities for real estate investors. Our deep understanding of the local market nuances and our strategic location allow us to provide unparalleled services to our customers right where they need us the most.

What sets PropertyProspect Investments apart is our unique blend of expertise and local market knowledge. Our founder brings a wealth of experience from successfully running a previous real estate investment business, ensuring that we are well-equipped to navigate the complexities of the real estate market. Our commitment to delivering superior real estate investment advisory services places us a cut above the rest, making us the ideal partner for both seasoned and aspiring investors in Arlington.

Since our inception on January 4, 2024, as a C Corporation, we have hit the ground running. Our initial accomplishments include crafting a distinctive logo that embodies our brand’s ethos, developing a company name that resonates with our mission, and securing a prime location that serves as our operational hub. These milestones are just the beginning of our journey towards becoming Arlington’s premier real estate investment firm.

The Real Estate Investment industry in the United States is currently estimated to be worth over $1 trillion. This market size encompasses various types of real estate investments, including residential, commercial, and industrial properties. With a growing demand for real estate assets as an investment option, the industry is expected to continue expanding in the coming years.

One of the key trends in the Real Estate Investment industry is the increasing popularity of real estate crowdfunding platforms. These platforms allow investors to pool their resources to invest in real estate properties, providing access to a wider range of investment opportunities. This trend is particularly beneficial for new players in the market, such as PropertyProspect Investments, as it opens up new avenues for attracting investors and expanding their portfolio.

Another trend in the industry is the rise of sustainable and environmentally friendly real estate investments. With a growing emphasis on sustainability and green building practices, investors are increasingly looking for properties that are energy-efficient and eco-friendly. PropertyProspect Investments can capitalize on this trend by incorporating sustainable practices into their investment strategy, attracting environmentally conscious investors and staying ahead of the competition.

Below is a description of our target customers and their core needs.

Target Customers

PropertyProspect Investments will target a diverse range of customers within the real estate market, with a primary focus on local residents looking to invest in property. This segment includes individuals aiming to purchase their first homes, as well as seasoned property investors seeking to expand their portfolios. By understanding the unique needs and preferences of local residents, PropertyProspect Investments will tailor its offerings to meet the demands of this primary market.

The company will also extend its services to real estate developers and renovation flippers, recognizing the potential for growth in these areas. This customer segment is essential for a comprehensive investment strategy in the Arlington, TX real estate market. PropertyProspect Investments will offer specialized investment opportunities and advice that align with the business models and profit objectives of these customers.

Furthermore, PropertyProspect Investments will target individuals from outside the Arlington area looking to enter the local real estate market. This includes both out-of-state investors seeking profitable opportunities and those considering relocation to Arlington for its economic and lifestyle benefits. The company will provide valuable market insights and investment strategies to attract and support this customer base.

Customer Needs

PropertyProspect Investments caters to the burgeoning demand for high-quality real estate investment services among residents who prioritize excellence in their financial ventures. Customers can expect a comprehensive suite of options tailored to maximize returns and mitigate risks in a dynamic market. This dedication to quality ensures that every investment decision is informed, strategic, and positioned for optimal growth.

Understanding that the real estate landscape can be complex and intimidating, PropertyProspect Investments simplifies the investment process for its clientele. By offering expert guidance and accessible resources, investors can navigate the market with confidence. This support empowers customers to make savvy investment choices, fostering financial growth and stability.

Furthermore, PropertyProspect Investments recognizes the importance of personalized investment strategies to meet the unique goals and risk tolerances of each client. The firm’s commitment to providing individualized service ensures that every investor feels valued and understood. This approach not only enhances customer satisfaction but also bolsters the potential for successful outcomes in the diverse and ever-evolving real estate market of Arlington, TX.

PropertyProspect Investments’s competitors include the following companies:

The Rhodes Team is a renowned real estate group operating primarily in the Dallas-Fort Worth area, with a strong presence in Arlington. They offer a comprehensive range of services including buying, selling, and leasing of residential properties. Their price points cater to both the mid and high-end markets, aiming to provide value through personalized service and deep local market expertise. The Rhodes Team reports robust annual revenues, indicating a strong market position and a high volume of transactions. Their key strength lies in their extensive knowledge of the local real estate market and a well-established network that facilitates quick sales and acquisitions. They also have a strong digital presence, with an interactive website and active social media platforms that engage customers effectively. However, their focus on primarily residential properties might limit their appeal to investors looking for commercial real estate opportunities.

Judy Vessels is an experienced real estate agent serving the greater Dallas area, including Arlington. She specializes in residential real estate, offering services in buying, selling, and property management. Judy Vessels targets a broad customer segment, from first-time homebuyers to seasoned investors, with price points that accommodate a wide range of budgets. Her personalized approach to client service contributes to her competitive edge in the market. Judy Vessels leverages her extensive network and knowledge of the Dallas-Fort Worth real estate market to provide clients with valuable insights and opportunities. One of her key strengths is her ability to foster strong client relationships, which has resulted in a loyal customer base and numerous referrals. However, the reliance on personal brand and network might be a weakness in scaling her business to compete with larger firms.

Compass Dallas Real Estate operates across the Dallas-Fort Worth area, offering a wide array of services including buying, selling, and renting both residential and commercial properties. They cater to a diverse clientele, from individuals and families to businesses and investors, with competitive price points designed to meet various needs. Compass Dallas differentiates itself through its use of cutting-edge technology and data analytics to enhance the buying and selling process. The firm’s strength lies in its innovative approach to real estate, utilizing a robust platform that streamlines transactions and improves client experiences. They also boast a large team of experienced agents who have deep local market knowledge. However, Compass Dallas may face challenges in maintaining a consistent quality of service across its extensive network of agents and in distinguishing its brand in a crowded market. Each of these competitors brings unique strengths to the Arlington, TX real estate market, from deep local expertise to innovative technology platforms. PropertyProspect Investments will need to carefully consider these dynamics as it crafts its own strategy to compete effectively in this competitive landscape.

Competitive Advantages

At PropertyProspect Investments, we pride ourselves on offering superior real estate investment advisory services compared to our competition. Our team of experts harnesses the latest market analytics and insights to ensure that our clients make informed and profitable investment decisions. Understanding the complexities of the real estate market in Arlington, TX, and beyond, we tailor our strategies to meet the unique needs and preferences of each client. This personalized approach not only sets us apart from our competitors but also maximizes the potential returns for our investors, making us a trusted partner in their investment journey.

In addition to our unmatched advisory services, we leverage cutting-edge technology to provide our clients with real-time data and trends in the real estate market. This technological advantage enables us to identify lucrative investment opportunities quickly and accurately, giving our clients a competitive edge in a fast-paced market. Furthermore, our extensive network of industry professionals, including builders, contractors, and legal experts, ensures that our clients have access to all the resources they need to make successful investments. By combining our market expertise, technological prowess, and strong professional network, PropertyProspect Investments offers a comprehensive and unparalleled investment experience to our clients.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

PropertyProspect Investments offers a comprehensive suite of services designed to cater to the needs of real estate investors, ranging from newcomers to the field to seasoned professionals. Their robust service lineup includes Investment Property Acquisition, Portfolio Management, Financial Analysis and Reporting, Risk Management, and Exit Strategy Planning. Each of these services is crafted to optimize the investment journey, ensuring clients can navigate the complexities of real estate investment with confidence and clarity.

Investment Property Acquisition stands as a cornerstone service, where PropertyProspect Investments leverages its market expertise to identify properties that align with the client’s investment goals and budget. This service is fundamental for investors looking to expand or initiate their property portfolio. The average selling price for this service can vary significantly based on the property’s size, location, and potential for appreciation, but clients can expect to invest approximately 2% to 5% of the property purchase price as a service fee.

Portfolio Management is another critical offering, providing ongoing oversight and strategic guidance for an investor’s portfolio. This service ensures that each property is performing optimally and aligns with the investor’s long-term financial targets. The fee for Portfolio Management typically ranges from 0.5% to 1.5% of the total asset value under management annually, offering a scalable solution that adjusts as the investor’s portfolio grows.

For those seeking to understand the nuances of their investment’s performance, Financial Analysis and Reporting is invaluable. PropertyProspect Investments delivers detailed analyses and reports, shedding light on the financial health and performance trends of the investment. Clients can expect to pay between $500 to $2000 for these services, depending on the complexity and frequency of the reports required.

Risk Management is essential in navigating the uncertain terrains of real estate investment. This service involves identifying potential risks, from market fluctuations to property-specific issues, and devising strategies to mitigate them. The average cost for Risk Management services hovers around 1% to 3% of the property value annually, providing peace of mind and safeguarding the client’s investment against unforeseen challenges.

Finally, Exit Strategy Planning is offered to investors looking to divest from a property or portfolio strategically. This involves market analysis, timing considerations, and financial planning to ensure the exit maximizes returns. The fee for Exit Strategy Planning typically ranges from $1,000 to $5,000, depending on the complexity and scale of the portfolio.

In conclusion, PropertyProspect Investments presents a well-rounded portfolio of services tailored to the needs of real estate investors in Arlington, TX. With a focus on delivering personalized and strategic solutions, the company positions itself as a valuable partner for anyone looking to navigate the profitable yet complex landscape of real estate investment.

Promotions Plan

PropertyProspect Investments leverages a comprehensive suite of promotional methods to engage and attract customers in the competitive real estate investment landscape. Understanding the importance of a robust online presence, the company will employ a targeted online marketing strategy. This strategy encompasses search engine optimization (SEO) to ensure high visibility in search engine results, engaging content marketing to educate potential investors, and strategic use of social media platforms to build community and interact directly with the audience. Paid advertising campaigns on social networks and Google Ads will also play a crucial role in driving targeted traffic to PropertyProspect Investments’ website.

Beyond online marketing, PropertyProspect Investments will engage in traditional marketing tactics, recognizing the value of a multifaceted approach. Networking events and real estate seminars will provide opportunities for face-to-face interaction with potential investors, fostering trust and establishing a solid local presence in Arlington, TX. Direct mail campaigns, tailored to the specific interests and investment goals of the recipient, will serve as a personalized touchpoint, differentiating PropertyProspect Investments in a crowded market.

Public relations efforts will be another key component of the promotional strategy. By securing coverage in local newspapers, real estate magazines, and participating in interviews on local radio stations, PropertyProspect Investments will position itself as a thought leader in the real estate investment sector. This approach not only enhances credibility but also broadens the company’s reach beyond digital channels.

To further amplify its market presence, PropertyProspect Investments will implement a referral program. Encouraging satisfied clients to refer friends and family by offering incentives will catalyze organic growth and reinforce the company’s reputation as a trustworthy partner in real estate investment.

Finally, PropertyProspect Investments will embrace the power of content marketing through a company blog and YouTube channel. By providing valuable information, tips, and insights about real estate investment, the company will attract a following of engaged readers and viewers. This content strategy will not only educate potential investors but also drive additional traffic to the company’s website, enhancing overall online visibility.

In conclusion, PropertyProspect Investments employs a diverse range of promotional methods designed to attract customers and establish a strong foothold in the Arlington, TX real estate market. Through a combination of online marketing, traditional methods, public relations, referral programs, and content marketing, the company expects to build a solid client base and achieve long-term success.

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of PropertyProspect Investments, there are several key day-to-day operational processes that we will perform.

• Market Analysis: Conduct thorough market research to stay informed about the latest trends in Arlington’s real estate market. This enables us to make informed investment decisions and offer valuable advice to our clients.
• Property Acquisition: Identify and evaluate potential investment properties. This involves inspecting properties, assessing their value, and negotiating purchase terms.
• Client Consultation: Meet with clients to understand their investment goals and preferences. This includes providing them with market insights, investment opportunities, and tailored advice.
• Financial Management: Manage the company’s finances, including budgeting, forecasting, and accounting. This ensures that we maintain a healthy cash flow and can fund investment opportunities as they arise.
• Legal Compliance: Ensure all business operations comply with local, state, and federal laws, including real estate regulations and tax requirements. This protects both our company and our clients from legal issues.
• Marketing and Promotion: Implement effective marketing strategies to attract new clients and retain existing ones. This can include digital marketing, networking events, and partnerships with local businesses.
• Property Management: For properties owned by PropertyProspect Investments, perform regular maintenance and management tasks to keep them in good condition and attractive to tenants or buyers.
• Networking: Build and maintain relationships with other real estate professionals, including agents, brokers, and investors. This expands our opportunities for collaboration and referrals.
• Customer Service: Provide exceptional customer service to address clients’ questions, concerns, and feedback promptly. This fosters trust and loyalty among our client base.
• Technology Utilization: Leverage technology to streamline operations, from property management software for tracking investments to CRM systems for managing client relationships.
• Continuous Education: Stay informed about new real estate investment strategies, technologies, and regulatory changes. This ensures that we can adapt and continue to provide top-notch service.

PropertyProspect Investments expects to complete the following milestones in the coming months in order to ensure its success:

• Securing Initial Capital : Obtain the necessary funding to cover the startup costs, including property acquisitions, renovations, working capital, and operational expenses. This may involve reaching out to investors, securing loans, or leveraging personal assets.
• Acquiring First Property : Successfully close on the first investment property. This involves identifying potential properties, conducting due diligence, negotiating prices, and completing the purchase process. This milestone is critical as it will serve as a proof of concept for the investment strategy.
• Renovating and Preparing Property for Rental/Resale : Depending on the business model (flipping or renting), complete necessary renovations and repairs to make the property attractive to renters or buyers. This step is crucial for adding value to the investment and achieving a good return.
• Securing Tenants or Selling Property : For rental properties, this means finding reliable tenants and signing lease agreements. For properties being flipped, this involves marketing the property effectively and completing a sale. Achieving this milestone is essential for generating revenue.
• Reaching Operational Efficiency : Streamline operations to minimize expenses and maximize profitability. This includes optimizing property management processes, establishing efficient maintenance routines, and implementing cost-effective marketing strategies for property listings.
• Building a Portfolio of Properties : Acquire additional properties to diversify the investment portfolio. A diversified portfolio helps mitigate risks associated with market fluctuations and property-specific issues.
• Establishing Strong Local Partnerships : Form alliances with local real estate agents, contractors, legal advisors, and property management companies. These partnerships are vital for gaining local market insights, securing deals, and ensuring smooth operations.
• Generating Positive Cash Flow : Achieve a steady state where the monthly income from rentals or the profit from flipping properties exceeds the monthly operational costs and mortgage payments (if applicable). This milestone is crucial for long-term sustainability.
• Reaching $15,000/month in Revenue : This specific financial milestone is key for demonstrating the viability of the business model and supporting further growth and reinvestment into the business.
• Expanding Market Presence : Increase the company’s footprint in Arlington, TX, by acquiring more properties or expanding into new areas within the city. This will involve marketing efforts and possibly adjusting the investment strategy based on market feedback and performance data. Achieving these milestones will significantly reduce the risks associated with starting a new real estate investment firm and pave the way for PropertyProspect Investments’ success in the competitive Arlington, TX market.

PropertyProspect Investments management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Riley Hernandez, CEO

Riley Hernandez brings a wealth of experience and a proven track record of success in the real estate investment sector to the helm of PropertyProspect Investments. With a background that includes running a successful real estate investment business, Hernandez possesses a deep understanding of the market dynamics, investment strategies, and leadership skills necessary to steer PropertyProspect Investments toward achieving its business objectives. Hernandez’s ability to identify and capitalize on investment opportunities, combined with a strong focus on sustainable growth and value creation, makes them an invaluable asset to the company and a key driver of its future success.

To realize our growth objectives, PropertyProspect Investments requires $407,000 in funding. These funds are earmarked for critical areas including capital investments like location buildout and equipment, as well as operational expenses such as working capital and initial marketing efforts. This investment will lay the groundwork for our business, enabling us to secure and renovate our first property, reach operational efficiency, and ultimately, achieve our goal of becoming Arlington’s foremost real estate investment firm.

Financial Statements

Balance sheet.

[insert balance sheet]

Income Statement

[insert income statement]

Cash Flow Statement

[insert cash flow statement]

Real Estate Investment Business Plan Example PDF

Download our Real Estate Investment Business Plan PDF here. This is a free real estate investment business plan example to help you get started on your own real estate investment plan.  

How to Finish Your Real Estate Investment Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your real estate investment business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Manage Cookies

Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.

Strictly Necessary Cookies

These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.

Show cookie providers

• Google Login

Functionality Cookies

These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.

Performance Cookies

These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.

• Google Analytics

Targeting Cookies

These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.

• Google Tag Manager
• Infographics
• Daily Infographics
• Popular Templates
• Accessibility
• Graphic Design
• Graphs and Charts
• Data Visualization
• Human Resources
• Beginner Guides

Blog Business 5 Real Estate Business Plan Examples & How to Create One?

5 Real Estate Business Plan Examples & How to Create One?

Written by: Danesh Ramuthi Nov 28, 2023

Crafting a business plan is essential for any business and the real estate sector is no exception. In real estate, a comprehensive business plan serves as a roadmap, delineating a clear path towards business growth. 

It guides owners, agents and brokers through various critical aspects such as identifying target markets, devising effective marketing strategies, planning finances and managing client relationships.

For real estate businesses, a well-written plan is crucial in attracting potential investors, showcasing the company’s mission statement, business model and long-term income goals.

So, how can you write one?

Leveraging tools like Venngage Business Plan Make r with their Business Plan Templates to create your own real estate business plan can be transformative.

They offer a lot of real estate business plan examples and templates, streamlining the process of crafting a comprehensive plan.

Click to jump ahead: 

• 5 real estate business plan examples

How to write a real estate business plan?

• Wrapping Up

5 Real estate business plan examples

As I have said before, a well-crafted business plan is a key to success. Whether you’re a seasoned agent or just starting out, examples of effective real estate business plans can offer invaluable insights. Along with a solid business plan, incorporating innovative real estate marketing ideas is crucial for standing out in this competitive market.

These examples showcase a range of strategies and approaches tailored to various aspects of the real estate market. They serve as guides to structuring a plan that addresses key components like market analysis, marketing strategies, financial planning and client management, ensuring a solid foundation for any real estate venture.

Real estate business plan example

There are various elements in a real estate business plan that must be integrated. Incorporating these elements into a real estate business plan ensures a comprehensive approach to launching and growing a successful real estate business. 

What are they?

• Executive summary: The executive summary is a concise overview of the real estate business plan. It highlights the mission statement, outlines the business goals and provides a snapshot of the overall strategy. 
• Company overview: An overview on the history and structure of the real estate business. It includes the company’s mission and vision statements, information about the founding team and the legal structure of the business. 
• Service: Here, the business plan details the specific services offered by the real estate agency. This could range from residential property sales and leasing to commercial real estate services. The section should clearly articulate how these services meet the needs of the target client and how they stand out from competitors.
• Strategies: A very crucial part of the plan outlines the strategies for achieving business goals. It covers marketing strategies to generate leads, pricing strategies for services, and tactics for effective client relationship management. Strategies for navigating market shifts, identifying key market trends and leveraging online resources for property listings and real estate listing presentations to help with lead generation are also included.
• Financial plan: The financial plan is a comprehensive section detailing the financial projections of the business. It includes income statements, cash flow statements , break-even analysis and financial goals. Besides, a financial plan section also outlines how resources will be allocated to different areas of the business and the approach to managing the financial aspects of the real estate market, such as average sales price and housing market trends.

Read Also: 7 Best Business Plan Software for 2023

Real estate investment business plan example

A real estate investment business plan is a comprehensive blueprint that outlines the goals and strategies of a real estate investment venture. It serves as a roadmap, ensuring that all facets of real estate investment are meticulously considered.

Creating a business plan for real estate investment is a critical step for any investor, regardless of their experience level Typically, these plans span one to five years, offering a detailed strategy for future company objectives and the steps required to achieve them.

Key components:

• Executive summary: Snapshot of the business, outlining its mission statement, target market, and core strategies. It should be compelling enough to attract potential investors and partners.
• Market analysis: A thorough analysis of the real estate market, including current trends, average sales prices and potential market shifts.
• Financial projections: Detailed financial plans, including income statements, cash flow analysis, and break-even analysis.
• Strategy & implementation: Outlines how the business plans to achieve its goals. This includes marketing efforts to generate leads, pricing strategies and client relationship management techniques.
• Legal structure & resource allocation: Details the legal structure of the business and how resources will be allocated across various operations, including property acquisitions, renovations and management.

Real estate agent business plan example

A real estate agent business plan is a strategic document that outlines the operations and goals of a real estate agent or agency. It is a crucial tool for communicating with potential lenders, partners or shareholders about the nature of the business and its potential for profitability.

A well-crafted real estate agent business plan will include

• Where you are today: A clear understanding of your current position in the market, including strengths, weaknesses and market standing.
• Where you aim to be: Sets specific, measurable goals for future growth, whether it’s expanding the client base, entering new markets or increasing sales.
• How can you get there: Outlines the strategies and action plans to achieve these goals, including marketing campaigns, client acquisition strategies and business development initiatives.
• Measuring your performance: Defines the key performance indicators (KPIs) and metrics to assess progress towards the set goals, such as sales figures, client satisfaction rates and market share.
• Course correction: Establishes a process for regular review and adjustment of the plan, ensuring flexibility to adapt to market changes, shifts in client needs and other external factors.

For real estate agents, a comprehensive business plan is not just a roadmap to success; it is a dynamic tool that keeps them accountable and adaptable to market changes.

Realtor business plan example

A realtor business plan is a comprehensive document that outlines the strategic direction and goals of a real estate business. It’s an essential tool for realtors looking to either launch or expand their business in the competitive real estate market. The plan typically includes details about the company’s mission, objectives, target market and strategies for achieving its goals.

Benefits of a realtor business plan and applications:

• For launching or expanding businesses: The plan helps real estate agents to structure their approach to entering new markets or growing in existing ones, providing a clear path to follow.
• Securing loans and investments: A well-drafted business plan is crucial for securing financing for real estate projects, such as purchasing new properties or renovating existing ones.
• Guideline for goal achievement: The plan serves as a guideline to stay on track with sales and profitability goals, allowing realtors to make informed decisions and adjust strategies as needed.
• Valuable for real estate investors: Investors can use the template to evaluate potential real estate businesses and properties for purchase, ensuring they align with their investment goals.
• Improving business performance: By filling out a realtor business plan template , realtors can gain insights into the strengths and weaknesses of their business, using this information to enhance profitability and operational efficiency.

A realtor business plan is more than just a document; it’s a roadmap for success in the real estate industry. 

Writing a real estate business plan is a comprehensive process that involves several key steps. Here’s a detailed guide to help you craft an effective business plan :

• Tell your story : Start with a self-evaluation. Define who you are as a real estate agent, why you are in this business and what you do. Develop your mission statement, vision statement and an executive summary​​.
• Analyze your target real estate market : Focus on local market trends rather than national or state-wide levels. Examine general trends, market opportunities, saturations, and local competition. This step requires thorough research into the real estate market you plan to operate in​​.
• Identify your target client : After understanding your market, identify the niche you aim to serve and the type of clients you want to target. Create a client persona that reflects their specific needs and concerns​​.
• Conduct a SWOT analysis : Analyze your business’s Strengths, Weaknesses, Opportunities and Threats. This should reflect a combination of personal attributes and external market conditions​​​​.
• Establish your SMART goals : Set specific, measurable, attainable, realistic and timely goals. These goals could be financial, expansion-related or based on other business metrics​​​​.
• Create your financial plan : Account for all operating expenses, including marketing and lead generation costs. Calculate the number of transactions needed to meet your financial goals. Remember to separate personal and business finances​​.
• Revisit your business plan to monitor & evaluate : Treat your business plan as a living document. Plan periodic reviews (quarterly, semi-annually or annually) to check if your strategies are advancing you toward your goals​​​​.
• Defining your mission & vision : Include a clear mission and vision statement. Describe your business type, location, founding principles and what sets you apart from competitors​​.
• Creating a marketing plan : Develop a marketing plan that addresses the product, price, place and promotion of your services. Determine your pricing strategy, promotional methods and marketing channels​​. If you’re unsure what marketing activities to choose, consider this guide on how to market yourself as a realtor .
• Forming a team : Ensure the cooperation of colleagues, supervisors and supervisees involved in your plan. Clarify their roles and how their participation will be evaluated​​.

Related: 15+ Business Plan Examples to Win Your Next Round of Funding

Wrapping up

The journey to a successful real estate venture is intricately linked to the quality and depth of your business plan. From understanding the nuances of the real estate market to setting strategic goals, a well-crafted business plan acts as the backbone of any thriving real estate business. Whether you’re developing a general real estate business plan, focusing on investment, working as an agent, or operating as a realtor, each plan type serves its unique purpose and addresses specific aspects of the real estate world.

The examples and insights provided in this article serve as a guide to help you navigate the complexities of the real estate industry. Remember, a real estate business plan is not a static document but a dynamic blueprint that evolves with your business and the ever-changing market trends.

Crafting a strategic real estate business plan is a crucial step towards achieving your business goals. So, start shaping your vision today with Venngage.

Explore venngage business plan maker & our business plan templates and begin your journey to a successful real estate business now!

Discover popular designs

Infographic maker

Brochure maker

White paper online

Newsletter creator

Flyer maker

Timeline maker

Letterhead maker

Mind map maker

Ebook maker

• Today's news
• Reviews and deals
• Climate change
• 2024 election
• Fall allergies
• Health news
• Mental health
• Sexual health
• Family health
• So mini ways
• Unapologetically
• Buying guides

Entertainment

• How to Watch
• My Portfolio
• Latest News
• Stock Market
• Biden Economy
• Stocks: Most Actives
• Stocks: Gainers
• Stocks: Losers
• Trending Tickers
• World Indices
• US Treasury Bonds Rates
• Top Mutual Funds
• Options: Highest Open Interest
• Options: Highest Implied Volatility
• Basic Materials
• Communication Services
• Consumer Cyclical
• Consumer Defensive
• Financial Services
• Industrials
• Real Estate
• Stock Comparison
• Advanced Chart
• Currency Converter
• Credit Cards
• Balance Transfer Cards
• Cash-back Cards
• Rewards Cards
• Travel Cards
• Credit Card Offers
• Best Free Checking
• Student Loans
• Personal Loans
• Car insurance
• Mortgage Refinancing
• Mortgage Calculator
• Morning Brief
• Market Domination
• Market Domination Overtime
• Asking for a Trend
• Opening Bid
• Stocks in Translation
• Lead This Way
• Good Buy or Goodbye?
• Financial Freestyle
• Capitol Gains
• Living Not So Fabulously
• Decoding Retirement
• Fantasy football
• Pro Pick 'Em
• College Pick 'Em
• Fantasy baseball
• Fantasy hockey
• Fantasy basketball
• Download the app
• Daily fantasy
• Scores and schedules
• GameChannel
• World Baseball Classic
• Premier League
• CONCACAF League
• Champions League
• Motorsports
• Horse racing
• Newsletters

New on Yahoo

• Privacy Dashboard

Yahoo Finance

Why you need 5 income streams before you can make your first million.

It’s hard to become a millionaire without income from investments , and you’ll need at least two streams of income to make it happen.

Consider This: 3 Types of Investments Predicted To Plummet in Value in Summer 2024

Trending Now: 6 Money Moves You Must Make If You Want To Be Like the Wealthy

“You can make it to millionaire status with at least two income streams, preferably more,” said Alina Trigub, managing partner at SAMO Financial . “The assumption is that you’re working full time to produce active income and then whatever you save goes toward investments, which generate the next streams of income.”

But if you’ve never built multiple streams of income before, where do you start ?

Earning passive income doesn't need to be difficult. You can start this week.

The Foundation: Your Full-Time Work

The source of all your future wealth starts with your salary. Specifically, it comes from your savings rate or the difference between what you spend and what you earn. You invest your savings to multiply, eventually generating plenty of passive income.

Entrepreneur and principal of Stellar Public Relations Brenda Christensen loves real estate investing, but acknowledges that wealth starts with good old-fashioned hard work. “To become a millionaire, you need a steady stream of income from a full-time job when you are starting out,” she said.

Trigub agreed and said, “Your W-2 should be your top priority as this is where the most money comes from and then you can start building investments.”

Be Aware: I’m a Self-Made Millionaire: 5 Stocks You Shouldn’t Sell

Passive Income From Real Estate

“Once you have steady employment as a base for building wealth, you can then add real estate investment on top of that,” Christensen explained. “The three income streams you need to become a millionaire are real estate, real estate, real estate. I have made more money on flipping houses than any other single income stream.”

Of course, flipping houses isn’t the only way to invest in real estate. Trigub added that you should learn about active and passive ways to invest in real estate and choose what suits you best. It’s an important point. Actively buying properties as rentals or flips is only one approach.

You can also invest passively in real estate through crowdfunding platforms, private equity real estate syndications, funds and partnerships. Real estate syndications have always been a favorite way for the wealthy to invest in real estate, as they get the cash flow, appreciation and tax benefits of owning part of a property without any of the headaches of becoming a landlord.

“Keep in mind that real estate offers tax advantages that could potentially save you money and hence add to your bottom line,” Trigub said.

Passive Income From Stocks

While stocks have a reputation for growth rather than income-based returns, many still pay dividends. “Start by educating yourself as to how to invest in the stock market and learn about various pros and cons,” Trigub said.

To make income investing easier, you can buy shares in high-yield exchange-traded funds (ETFs) or mutual funds that specialize in dividend stocks. These funds help you diversify your stock portfolio without you needing to make a single purchase.

Interest Income

You can also earn passive income from interest by lending money to others. “Investments like high-yield savings accounts, CDs and bonds are safe ways to put your money to work earning interest for you,” explained Todd Stearns, founder and CEO of TheMoneyManual.com .

Don’t expect to get rich off of the interest from CDs or government bonds, as low returns mirror the low risk. But as you climb further up the risk ladder, you can earn far higher interest rates on your money.

Many investors start with corporate bonds, but you can often earn higher returns with potentially lower risk on private notes and other debt investments secured by real estate.

Business Income

Starting a business takes a lot of upfront work. But as you scale, you can delegate work to employees.

“If you have extra time and a skill set that is in demand, offer your services on the side to launch your first business,” Trigub explained. “Alternatively, build a digital product that you could sell to generate additional passive income.”

Lauren Cobello, founder of Leverage with Media , has used entrepreneurship as her primary path to wealth. “I’ve started two million-dollar businesses and the first one used three streams of income. The business I run today only has one revenue stream. I’ve found that in order to build a million-dollar business you have to get really successful at selling one thing very well.”

Plan To Slowly Expand

After you’ve built a foundation of traditional income streams, you can start experimenting with riskier ones.

“Once you’re in the game, you’ll see how easy it is to expand and add additional revenue or investment streams,” Christensen said. “I always advise investing in what you love, understand and appreciate — be it art, technology or vintage cars (a personal favorite of mine).”

More From GOBankingRates

Florida's Retirees Are Fleeing: Experts Predict These 5 States Will Be Top Retirement Spots in 10 Years

You'll Need at Least $50K Saved To Buy a Home in These 13 Affordable Housing Markets

If You Shop Online, Make Sure You Do This -- It Could Put an Extra $200 in Your Wallet

9 Moves For Building Lasting Wealth: What Smart Americans Are Doing Right

This article originally appeared on GOBankingRates.com : Why You Need 5 Income Streams Before You Can Make Your First Million