presentations slide deck

What is a Slide Deck? Everything You Need to Know!

By: Author Shrot Katewa

In my personal experience alone, I’ve seen people use very many different words including the word “Slide Deck” for a presentation. I always wondered what is the meaning of Slide Deck, and how is it different from other words commonly used to describe a presentation. So, I did a little research, and here’s what I found out!

A Slide Deck is a term assigned to a group of slides that together form a complete presentation. A slide deck is usually created using a presentation design application. A slide deck is often used as an aid for storytelling or presenting information about a topic or an organization.

But, how is a slide deck different from a slide show or a PowerPoint? In this article, we will understand the nuances of the various presentation terminologies used. Plus, I will also help you understand why is a slide deck really called a slide deck!

So, let’s get started.

A Quick Note Before We Begin – if you want to make jaw-dropping presentations, I would recommend using one of these Presentation Designs . The best part is – it is only $16.5 a month, but you get to download and use as many presentation designs as you like! I personally use it from time-to-time, and it makes my task of making beautiful presentations really quick and easy!

What is a Slide Deck?

When it comes to describing a presentation, there are several words that are used. One word that is often used is a “Slide Deck”.

As mentioned above, a slide deck really is a collection of slides put together to form a presentation. A slide deck is used in many organizations to give an overview about their organization, to share strategies or plans, or showcase performance updates, or even just sharing a piece of interesting information about a topic. There are several use cases for a slide deck!

You may wonder, “Is slide deck not just the same as a presentation?”. If so, then why not just call it a presentation instead of a slide deck? Why use the term slide deck at all?

Pro Tip: All slide decks are presentations, but not all presentations can be classified as a slide deck!

A presentation is usually a much broader term. For instance, when you are displaying a physical product and verbally sharing nuggets of information about that product, it is still referred to as a presentation. More specifically, it is called a product presentation.

The key difference between a slide deck and presentation is that a presentation is an act of delivering information such as a speech or a talk. Whereas, a slide deck is the visual aid used while giving a presentation!

Although the two terms are often used interchangeably, a slide deck and a presentation are actually two different terms!

Why is a Slide Deck called a Slide Deck? A Brief History!

The term slide deck evolved from an old technology that was used for projecting the slides on the wall. A physical 35 mm slide was inserted into a carousel slide projector . All the slides that were used during a presentation were collectively known as a slide deck (as in a deck of cards).

The term “slide deck” stuck around and became synonymous with a presentation even after the technology evolved . Thus, even today, many people refer to a presentation as a slide deck.

If you are wondering how this projector really worked, then you would be amazed to know that each model came with slots for 40 or 80 slides that could be inserted at a time.

Each slide would be placed upside down and backward in terms of the chronological order so that the image projected is in the correct orientation and order. The slide themselves were usually photographs and not much could be done on the slide.

Difference Between Slide Deck and Slide Show?

Another term that people often use interchangeably is a slide deck and a slide show.

A slide deck is the group of slides used to create a presentation. However, when these slides are displayed or shown to an audience while giving a presentation, the process is known as a slide show.

In other words, a slide deck is usually a presentation file whereas a slide show is a process of showing the contents of that file to an audience.

Slide Deck vs PowerPoint: What’s the Difference?

I’ve also seen people get confused between a slide deck and PowerPoint. Again, these are also another set of terms that are used interchangeably. But, there is a difference.

As mentioned before, a slide deck is usually a group of slides collectively put together to give a presentation. The term slide deck has existed even years before PowerPoint was introduced. As we learned above, a slide deck was initially used to describe the batch of physical slides used in a projector.

PowerPoint, on the other hand, is a presentation design software. Unlike a slide or a presentation, PowerPoint is actually a program that is used for designing a slide or creating a presentation.

As the technology evolved and a computer started to have more computing power, complex applications were designed to enable the ease of leveraging technology.

Contrary to the common opinion, PowerPoint was not created by Microsoft. It was first released by Forethought Inc in 1987 initially only for Mac OS. However, Microsoft acquired PowerPoint 3 months after its initial release and rebranded it as Microsoft PowerPoint.

What is the Difference Between Slide Deck and a Pitch Deck?

Another term that you may hear often, especially in the more recent times, is a pitch deck. It is important to note that using the two interchangeably might not be the correct thing to do. Here’s why –

A slide deck is basically all the final slides put together to create a presentation. However, a pitch deck is a type of a slide deck created with a very specific purpose of pitching an idea or a business model to an investor with the intention of raising funds for implementing the idea.

In this era of start-ups and entrepreneurs, a pitch deck is quite common. In fact, every time an organization is looking to raise funds for the project or business, a pitch deck is required.

Simply put, a pitch deck can also be called a slide deck, but not all slide decks can be referred to as a pitch deck!

What is a PowerPoint Slide Deck?

There are multiple ways of creating a slide deck. As we learned earlier, traditionally a slide deck was created using actual physical slides.

As the technology evolved, sophisticated computer applications were used to create a slide deck. One such application is Microsoft PowerPoint.

A PowerPoint slide deck is a term used to describe a slide deck or a presentation that is created using Microsoft PowerPoint as the presentation design application. A PowerPoint slide deck usually consists of multiple slides put together to create a presentation.

That said, a PowerPoint slide deck is more commonly referred to as a “slide deck” or just “Presentation” as PowerPoint is not the only presentation design application available to a user.

What is a Slide Deck in Google Slides?

Although PowerPoint has been one of the most well-known and commonly used presentation design programs, another application that has been gaining in popularity amongst the users is Google Slides!

The idea of a slide deck in Google Slides is pretty much the same. When you put together all the final slides that are going to be used in a presentation using Google Slides, it is known as a slide deck in Google Slides.

If you are not sure what exactly is Google Slides and would like to understand this a bit more in detail, I’ve written a detailed post on this topic. Make sure you check it out! Click on the below link.

What is Google Slides? The ULTIMATE Guide!

How to Make a Slide Deck in PowerPoint?

If you are using PowerPoint, one of the things that you may often be asked to do at work is to make a slide deck in PowerPoint. But, how exactly do you do that? Let me try to answer this question.

Here’s how to make a slide deck in PowerPoint –

• Open a PowerPoint Presentation
• Create a structure for your content
• Create a Title Slide
• Design the Other Remaining Slides
• Use Images relevant to the content
• Add Animations and Transitions
• Create a Thank You Slide
• Save Your Slide Deck
• Share the File with your team

Honestly, this topic deserves a separate article in itself. Perhaps even a single article may not be complete enough to cover this topic.

How to Make a Good Slide Deck?

Let’s face it – most of us don’t want to come across as incompetent. Thus, making a good slide deck is almost always important. But, how exactly does one do that?

There are actually several things that you can do to make an attractive presentation. I actually wrote a detailed article on how to easily create a good slide deck. The tips that I share in that article are also relevant for beginners. So, make sure you check out that article as well! The link is mentioned below.

7 EASY tips that ALWAYS make your PPT presentation attractive (even for beginners)

More Helpful Resources –

• Should You Add Table of Contents in your Presentation?
• How to Give a Presentation When You Are Not Prepared?
• A Quick Guide to Using Animations and Transitions in PowerPoint

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10 tips on how to make slides that communicate your idea, from TED’s in-house expert

When your slides rock, your whole presentation pops to life. At TED2014, David Epstein created a clean, informative slide deck to support his talk on the changing bodies of athletes . Photo: James Duncan Davidson/TED

Aaron Weyenberg is the master of slide decks. Our UX Lead creates Keynote presentations that are both slick and charming—the kind that pull you in and keep you captivated, but in an understated way that helps you focus on what’s actually being said. He does this for his own presentations and for lots of other folks in the office. Yes, his coworkers ask him to design their slides, because he’s just that good.

We asked Aaron to bottle his Keynote mojo so that others could benefit from it. Here, 10 tips for making an effective slide deck, split into two parts: the big, overarching goals, and the little tips and tricks that make your presentation sing.

Aaron used this image of a New Zealand disaster to kick off a slide deck from TED’s tech team — all about how they prepares for worst-case scenarios. He asked for permission to use the image, and credited the photographer, Blair Harkness. View the whole slidedeck from this presentation.

The big picture…

• Think about your slides last . Building your slides should be the tail end of developing your presentation. Think about your main message, structure its supporting points, practice it and time it—and then start thinking about your slides. The presentation needs to stand on its own; the slides are just something you layer over it to enhance the listener experience. Too often, I see slide decks that feel more like presenter notes, but I think it’s far more effective when the slides are for the audience to give them a visual experience that adds to the words. .
• Create a consistent look and feel . In a good slide deck, each slide feels like part of the same story. That means using the same or related typography, colors and imagery across all your slides. Using pre-built master slides can be a good way to do that, but it can feel restrictive and lead to me-too decks. I like to create a few slides to hold sample graphic elements and type, then copy what I need from those slides as I go. .
• Think about topic transitions . It can be easy to go too far in the direction of consistency, though. You don’t want each slide to look exactly the same. I like to create one style for the slides that are the meat of what I’m saying, and then another style for the transitions between topics. For example, if my general slides have a dark background with light text, I’ll try transition slides that have a light background with dark text. That way they feel like part of the same family, but the presentation has texture—and the audience gets a visual cue that we’re moving onto a new topic. .
• With text, less is almost always more . One thing to avoid—slides with a lot of text, especially if it’s a repeat of what you’re saying out loud. It’s like if you give a paper handout in a meeting—everyone’s head goes down and they read, rather than staying heads-up and listening. If there are a lot of words on your slide, you’re asking your audience to split their attention between what they’re reading and what they’re hearing. That’s really hard for a brain to do, and it compromises the effectiveness of both your slide text and your spoken words. If you can’t avoid having text-y slides, try to progressively reveal text (like unveiling bullet points one by one) as you need it. .
• Use photos that enhance meaning . I love using simple, punchy photos in presentations, because they help what you’re saying resonate in your audience’s mind without pulling their attention from your spoken words. Look for photos that (1) speak strongly to the concept you’re talking about and (2) aren’t compositionally complex. Your photo could be a metaphor or something more literal, but it should be clear why the audience is looking at it, and why it’s paired with what you’re saying. For example, I recently used the image above—a photo of a container ship about to tip over (it eventually sank)—to lead off a co-worker’s deck about failure preparation. And below is another example of a photo I used in a deck to talk about the launch of the new TED.com . The point I was making was that a launch isn’t the end of a project—it’s the beginning of something new. We’ll learn, adapt, change and grow.

Here, a lovely image from a slidedeck Aaron created about the redesign of TED.com . View the whole deck from this presentation .

And now some tactical tips…

• Go easy on the effects and transitions . Keynote and Powerpoint come with a lot of effects and transitions. In my opinion, most of these don’t do much to enhance the audience experience. At worst, they subtly suggest that the content of your slides is so uninteresting that a page flip or droplet transition will snap the audience out of their lethargy. If you must use them, use the most subtle ones, and keep it consistent. .

• Try panning large images . Often, I want to show screen shot of an entire web page in my presentations. There’s a great Chrome extension to capture these—but these images are oftentimes much longer than the canvas size of the presentation. Rather than scaling the image to an illegible size, or cropping it, you can pan it vertically as you talk about it. In Keynote, this is done with a Move effect, which you can apply from an object’s action panel. .
• For video, don’t use autoplay . It’s super easy to insert video in Keynote and Powerpoint—you just drag a Quicktime file onto the slide. And when you advance the deck to the slide with the video that autoplays, sometimes it can take a moment for the machine to actually start playing it. So often I’ve seen presenters click again in an attempt to start the video during this delay, causing the deck to go to the next slide. Instead, set the video to click to play. That way you have more predictable control over the video start time, and even select a poster frame to show before starting. .

Lastly, I’d love to leave you with a couple book recommendations. The first is Resonate , by Nancy Duarte. It’s not so much about slides, but about public speaking in general – which is the foundation for any presentation, regardless of how great your slides are. In it, she breaks down the anatomy of what makes a great presentation, how to establish a central message and structure your talk, and more. (One of her case studies comes from Benjamin Zander’s charming TED Talk about classical music, a talk that captivated the audience from start to finish.) Think of this as prerequisite reading for my second recommendation, also by Duarte: Slide:ology . This is more focused on presentation visuals and slides.

Happy slide-making.

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What Is a Slide Deck & How It's Done (Tips & Templates)

Learn what a slide deck is. Get tips and templates for making a professional slide deck presentation for business that goes beyond PowerPoint.

Dominika Krukowska

6 minute read

Short answer

What is a slide deck?

A slide deck is a sequence of slides, or pages, used as visual aids in a presentation or a speech. It’s used in business and education to communicate complex information. The slides in the deck are set in a logical order that completes a coherent narrative.

The term “slide deck” comes from the original mechanical slide projector which used a kind of magazine shaped as a carousel to move through a series of transparent slides which were projected on a screen. The term now refers to individual pages within digital presentations.

Dull presentations achieve only boredom - is your slide deck dull?

Capturing and maintaining an audience's attention is no easy feat. If your presentations are dull, you risk boring your audience, failing to convey your message effectively, or even becoming a go-to example for a bad presentation.

But what if there’s a way to minimize the risk?

In this post, we'll cover what a slide deck is and what it isn't.

You’ll learn how to avoid the common mistakes that demolish engagement and how to create an effective slide deck to transform your presentations from boring to buzzworthy.

Let’s dive in!

Slide deck vs. slideshow

A slide deck is a series of slides crafted for a presentation, whereas a slideshow is typically a looping set of images or videos, often with little to no interactive elements. While slide decks are used for communicating information, slideshows are generally used for entertainment.

Slide deck vs. presentation

The difference between a slide deck and a presentation is that a slide deck is a collection of slides that contains information, while a presentation is the act of delivering the information to an audience. The slide deck is the visual aid used during a presentation to support the speaker's message.

Static vs. interactive slide deck

A static slide deck presentation includes only static content such as text and images, whereas an interactive slide deck presentation includes clickable elements, animations, or embedded media that provide a dynamic, immersive experience users can interact with.

Interactive slide decks have been shown to be much more engaging than static ones since they facilitate the reader’s active participation.

This allows readers to hide or expose content on demand, control the pace at which content is served, and see information tailored to them.

You can see the difference below:

What is a slide deck presentation in PowerPoint?

A slide deck presentation in PowerPoint is a series of static slides arranged in a fixed order.

Created in Microsoft's PowerPoint software, it allows for structured information delivery, but lacks interactive elements, limiting audience engagement during the presentation.

Here's an example of a slide deck presentation in PowerPoint:

What is a slide deck presentation in Google Slides?

In Google Slides, a slide deck presentation is a sequence of slides designed within this cloud-based platform.

It offers the convenience of online collaboration and accessibility, but like traditional tools, it primarily features static slides, limiting the potential for interactive audience engagement.

Here's an example of a slide deck presentation in Google Slides:

What is a slide deck presentation in Storydoc?

A slide deck presentation in Storydoc is more than just a series of slides. It's an interactive journey crafted within the platform using narrated design.

Unlike traditional tools, it allows for dynamic elements and user interaction, significantly enhancing audience engagement and the overall presentation experience.

Here's an example of a slide deck presentation in Storydoc:

What makes a good slide deck?

A good slide deck grabs attention through a clear narrative, compelling visuals, and concise text. It's not just about information, but also interaction.

Engaging slide decks often incorporate dynamic elements, encourage audience participation, and are crafted with an understanding of the audience's needs and interests.

What are slide decks used for in business?

Slide decks are the backbone of effective business communication. They help audiences understand complex concepts, make informed decisions, and take action.

How slide decks are used:

• To present complex data in an understandable way
• To share company updates or strategies during meetings
• To pitch ideas or products to clients or investors
• To support webinars or training sessions
• To tell compelling stories to engage and persuade audiences

What should a slide deck presentation include?

A slide deck presentation should include a clear narrative structure with an introduction, body, and conclusion. It should feature compelling visuals that support your message, concise and easy-to-read text, and interactive elements to engage your audience.

Remember to include a call-to-action, guiding your audience towards the desired outcome.

Check out our dedicated guides for specific types of slide decks:

What to Include in a Pitch Deck (Slides 99% of Investors Want)

7 elements of a great sales deck structure

What should a one-pager include?

What does a marketing deck include?

What are the main types of business slide decks?

The main types of business slide decks are:

• Pitch deck presentations
• Sales deck presentations
• Product marketing presentations
• White papers
• Case studies
• Report presentations
• Education and academic presentations
• Business proposal presentations
• Sports sponsorship proposals
• Business plan presentations

Jump ahead to each type:

1. Pitch deck presentations

These slide decks are the golden ticket for startups seeking investment. They succinctly present the business idea, market potential, and growth strategy to convince investors to come on board.

Here’s an example of a pitch deck presentation:

If you want to find out more about pitch deck presentations, read these articles:

What Is a Pitch Deck? A Beginner's Guide to Greatness

Create a Winning Pitch Deck Investors Love (Examples & Tips)

2. Sales deck presentations

These slide decks showcase the unique benefits of your product or service and demonstrate why it's the ideal solution for the customer's needs.

Their main goal is to convince prospects to become paying customers of your solution.

Here’s an example of a sales deck presentation:

To learn more, check out our article on how to make a sales pitch deck that turns ‘Maybe’ to ‘Yes!’ .

3. Product marketing presentations

These slide decks introduce new products or features, highlighting their benefits and how they solve the target audience's problems, sparking interest and driving sales.

Here’s an example of a product marketing presentation:

4. White papers

These slide decks are comprehensive reports that provide an in-depth analysis of a problem and its solution, showcasing your business expertise.

Here’s an example of a white paper:

5. Case studies

These slide decks share customer success stories. They show how your product or service has helped a customer, building credibility with potential clients.

Here’s an example of a case study:

For more information, check out our blog posts:

What Is a Case Study & Customer Success Story?

5 Steps for Writing a Case Study for Business (+Templates)

12 Steps to Create a Business Case Study That Converts

Case Study Format Types: Match Format with Business Goals

These decks present complex data in an engaging way. They transform raw data into understandable insights, making information accessible to all.

Here’s an example of a report presentation:

7. One-pagers

These slide decks provide a quick overview of your product or service on the first touchpoint with a potential customer. They highlight key features and benefits in a concise, easy-to-digest format.

Here’s an example of a one-pager presentation:

To learn more about this slide deck type, read our guides:

What Is a One-Pager: Types, Benefits & Main Use Cases

Make One-Pagers That Grab Attention, Engage & Convert

Create a Sales One-Pager (Examples, Writing Tips, Templates)

Create a Business Plan One-Pager (+ Proven Templates)

How to Create a Startup One-Pager That Wows Investors

How to Create a Product One-Pager (That Gets People Excited)

8. Education and academic presentations

These slide decks simplify complex concepts and present research findings in an engaging way, fostering understanding and learning.

Here’s an example of an academic presentation:

Research proposal

This school research presentation template is perfect for students who need to present their findings from a research project. The template includes space for a title, introduction, main body, conclusion, and bibliography.

For more guidance, we have an article on how to write a research proposal that includes tips and templates.

9. Business proposal presentations

These slide decks summarize your offering and demonstrate its value, helping to secure business agreements and close deals.

Here’s an example of a business proposal presentation:

If you want to create your own, make sure to check out these posts:

How to Write a Business Proposal (Examples & Templates)

Make a Winning Business Proposal Presentation in 12 Steps

10. Sports sponsorship proposals

These slide decks highlight the benefits sponsors will receive in return for their investment, helping to secure funding for sports teams.

Here’s an example of a sports sponsorship proposal presentation:

Football sponsorship proposal

This bright and energetic template reflects the dynamic nature of sports. With a combination of text-based and interactive slides, you'll easily convey the history of your organization, as well as the team's main drivers and objectives, to make sponsors instantly realize the value for their money.

11. Business plan presentations

These slide decks serve as roadmaps for businesses. They detail the company's strategy and objectives, aligning team members and attracting potential investors.

Here’s an example of a business plan presentation:

General Business Plan

This template has everything you need to create a visual summary of your business idea. Thanks to a range of interactive slides, you'll be able to convey your vision in a way that impresses investors and gets you the necessary buy-in.

Best slide deck templates to get you started

Embarking on your slide deck journey doesn't have to start from scratch. With tried and tested templates, you're already a step ahead. They’re designed to be responsive, ensuring your content shines on every device.

If you're ready to take your presentations to the next level, explore our interactive slide deck templates below, guided by AI and reader feedback. They’ll help you create professional slide decks that captivate, engage, and inspire.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Presentation Design Services Presentations Professional Presentation Design Slide Layouts

Are you tired of spending hours trying to create an effective slide deck for your next presentation? Look no further! Our skilled designers can help. We make presentations with awesome graphics and content that grabs attention. Perfect for business pitches, conferences, or sales talks . Let us help you make a presentation that stands out. Say goodbye to the stress of creating a slide deck and let our skilled designers take the reins. With our help, you can confidently step into your next presentation knowing that you have a top-notch one to back you up. Our comprehensive guide will teach you everything you need to know. Learn what a slide deck is, the different types, design principles, get tips on slide design, and more!

What is a Slide Deck?

A slide deck is a collection of slides for presentations, often used in business or education. In business, it's often also called a pitch deck and the presenter uses it to present new ideas or plans to investors. It includes attractive slides with important info, data, and images to grab the audience's attention. Simply put, it's a visual tool that supports the spoken part of a presentation. There are different types and we’ll learn about them in the next section.

Types of Slide Decks

Slide decks are powerful tools for delivering information in a visually engaging way. Whether it's for business, education, or marketing, the right slide design can make a big difference in how people receive your message. Here's a look at 10 different types, each tailored for specific presentations and needs.

1. Pitch Decks

Perfect for business presentations, the presenter may use a pitch deck to introduce new ideas or plans to investors. They are concise, focused, and designed to persuade.

2. Sales Decks

These are key in sales presentations . They highlight product benefits, pricing, and why it's a great choice for the customer.

3. Educational Decks

People use these in teaching and workshops. They have clear, easy-to-understand information to help people learn.

4. Corporate Decks

Organisations use these decks to share company news, overviews, or yearly reports .

5. Conference Decks

These help experts talk about their knowledge at events. They're interesting and focus on specific topics.

6. Marketing Decks

Used in marketing, these decks show off plans, campaigns, and what they achieved, all in an attractive package.

7. Project Proposal Decks

When you want to start any new projects, use project proposal decks. They explain your goals, plans, and what you hope to achieve.

8. Financial Report Decks

Used for presenting financial data like earnings or forecasts. They make complex data understandable.

9. Product Demo Decks

These are great for introducing new products. They spotlight what the product does and why it's good.

10. Storytelling Decks

Less about data, these are used to tell a story, often more narratively and engagingly.

The right design can improve your presentations, making them more impactful and memorable. Whether you're pitching an idea or teaching a class, there's a type that's just right for your needs.

Slide Deck and PowerPoint Presentation - What's the Difference?

Though often used the same way, there's a small difference between a slide deck and a PowerPoint presentation. A slide deck is a collection of slides made with any presentation software, and it helps in giving a talk.

But, a PowerPoint presentation means the designer used Microsoft PowerPoint to create it. The big difference is the software used. You can create slide decks with different presentation design software such as Google Slides, Keynote, or Prezi. This gives you more choices in design and features. Using PowerPoint means sticking to what that program can do. Knowing this can help you make your presentation better, fitting what you need and like.

Slide Deck Vs. Slideshow - Are There Any Similarities?

When it comes to giving presentations, slide decks, and slideshows are both key in showing information visually to people. They sound similar, but they're a bit different.

A slide deck is a bunch of slides you plan to show one after another. You can make them using programs like Microsoft PowerPoint or Google Slides. A slideshow, though, is when you show these slides to people, like in a meeting or a class. You can enhance a slideshow by using animations, transitions, and timings in each slide.

How to Create Slide Decks?

Creating an impressive slide deck is key to nailing your presentations. Whether it's for a corporate deck or a classroom lecture, a well-designed one can make a big difference. Here's how to do it:

1. Understand Your Audience

Know who you are presenting to. This helps tailor your slide deck design to their interests and needs, making your presentation more engaging.

2. Define Your Message

Be clear about what you want to say. A focused message helps keep your presentation on track and your audience tuned in.

3. Choose a Simple Design

A cluttered slide deck can distract your audience. Use simple designs and colors that make your slides look professional and easy to read.

4. Use Visuals Wisely

Images, charts, and graphs can make your slide design more interesting. But use them wisely – too many visuals can be overwhelming.

5. Keep Text Minimal

Avoid cramming too much text into your slides. Use bullet points to make key points stand out.

6. Tell a Story

People remember stories. Use your slide deck to tell a story that connects with your audience, especially in corporate deck presentations.

7. Practice Your Delivery

Knowing your content well helps you deliver a smoother presentation. Practice beforehand to get comfortable with your presentation.

8. Get Feedback

Before the final presentation, show your slide deck to someone else. Feedback can help you improve and refine your design and content.

It's important to note that an effective slide deck is more than just slides – it's a tool that, when designed and used correctly, can greatly enhance your presentations. By following these steps, you can create one that not only looks good but also communicates your message clearly and effectively.

Important Slide Deck Design Principles You Need To Know

Creating a strong and impactful slide deck is essential for effective presentations. Understanding key design principles is crucial for making yours stand out. Here's a rundown of important design principles you should know:

a. Consistency in Design

A consistent design keeps your slide deck looking professional. Use the same fonts, colors, and layouts throughout. This not only makes your presentation impactful but also helps in maintaining a cohesive look.

b. Visual Hierarchy

Your slide layouts should guide the audience's attention to the most important parts. Arrange elements in a way that leads the eye from the most to the least important information. This hierarchy makes your presentation easy to follow.

c. Color and Typography

The right combination of colors and fonts can make your slide deck lively and engaging. A colorful presentation attracts attention, but remember to keep the contrast high for readability. Choose fonts that are easy to read and fit your presentation's tone.

d. Using Images and Graphics

Well-chosen images and graphics can enhance your message. They help you create a more dynamic and visually appealing presentation. Make sure the visuals are relevant and support your content.

e. Incorporating Data and Charts

When presenting data, use charts and graphs for clear data visualisation. They help in making complex information easier to understand. Ensure that these visual elements are simple and not overloaded with data.

In short, knowing these design principles is important for making good presentations. They help your slides look nice and get your point across clearly. A well-designed one can impact how people see and remember what you present.

Design Tips for Better Slide Decks

Designing a great slide deck can be a game-changer for your presentations. Here are 10 simple tips to help your slides stand out and leave a lasting impression:

• Keep It Simple: Avoid clutter. Use clean layouts and minimal text for clarity.
• Consistent Theme: Stick to one theme throughout for a cohesive look.
• Contrasting Colors: Use colors that stand out against each other for easy reading.
• Readable Fonts: Choose large, clear fonts so everyone can read your slides easily.
• Quality Images: Use high-resolution images that relate to your content.
• Limit Bullet Points: Too many bullet points can overwhelm your audience. Stick to key points.
• Use Charts Wisely: Charts are great for explaining data, but keep them simple.
• Engage with Stories: Use storytelling elements to make your content more engaging.
• Slide Deck Templates: Consider using slide deck templates for a professional start when creating your slide deck.
• Practice Makes Perfect: Rehearse prior to presenting to ensure smooth delivery.

Remember, the goal here is to support your message, not overshadow it. With these tips, you can create one that’s both effective and memorable.

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After reading through "Slide Deck 101," you now know how to create a great one. But if it's still tough or you want to do even better, Deck Sherpa can help. We're a top agency for creating unique presentation design  for all kinds of businesses, both locally and globally. Our skilled designers are ready to turn your ideas into reality. We make sure your presentations look amazing and share your message well. Need a standout slide deck for a big business meeting, a school talk, or a sales pitch? Deck Sherpa is here to help. Get in touch with the team, and let's make your next presentation one that leaves a lasting impression on your audience. Your audience is waiting for something great – let's create it together! You can email - [email protected] , call - 1800 121 5955 (India), or even WhatsApp , to speak to someone from the team.

Slide Deck FAQs

Q. Why do people call it a 'slide deck' ? A. People call it a slide deck because it's like a deck of cards; each slide is a different "card" with information, presented in order. Q. What does a good slide deck look like? A. A good slide deck is clear, visually appealing, and concise. It has easy-to-read text, relevant images, and a consistent design. Q. How many slides should a slide deck have? A. The number of slides in a slide deck depends on the topic and presentation length, but generally, it should be as concise as possible. A standard presentation contains around 10-20 slides.

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122+ Complete Slide Deck Templates for PowerPoint

Browse a collection of complete slide decks for presentations. Find templates with useful slides for your business presentations. Combine slides from different presentations into your final slide deck and impress your audience. Under this category you can find complete slide deck templates, each PowerPoint template containing many slides so it makes it easier to insert your company logo and keep a consistent look & feel.

Featured Templates

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Technology PowerPoint Template

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Formal Template for PowerPoint Presentations

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Diversity Equity Inclusion Belonging PowerPoint Template

A slide deck is another name for a pitch deck or a presentation deck. It refers to a group of slides that are put together to tell your business’s or startup’s story. The word ‘slide deck’ comes from an old technology where slide projectors were used to view films. The slides would be piled up just like a deck of cards to be used in the projectors.

Download stunning slide deck slide designs and Slide Deck PowerPoint backgrounds from SlideModel to use in your presentations. For guidance on how to create a slide deck that effectively communicates your story, explore our detailed resources.

What is a Slide Deck?

A slide deck is a presentation deck or a pitch deck that tells the story of a business or about its operations. Different ideas can be shared and strategies can be made with presentations using slides.

Download slide deck PowerPoint presentation templates from SlideModel to use in your business presentations.

What is a Slide Deck PowerPoint template?

A slide deck PowerPoint template is a PowerPoint presentation template that business professionals and students can download and edit to utilize in their presentations.

Simply download and edit the slide deck in your PowerPoint, Google Slides, or Keynote, and ace your presentations

How can a Slide Deck PowerPoint template be used in a presentation?

A Slide Deck PowerPoint presentation template can be used in a presentation by downloading and editing the template in PowerPoint, Google Slides, or Keynote.

Each template comes with a description and the details about the number of slides, the colors, and the supported versions. Edit the text, colors, and size of the templates to customize it according to your preference.

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Best slide deck templates and examples

Crafting the best business presentation is as important as giving the best academic presentation out there. We know how helpful it can be to find your best template slides in a single place. So, we put together a list of our best slide deck templates and examples divided by 5 categories:

Startup pitch decks

Business slides

Sales presentations

Marketing decks

Academic templates

And, in case a few definitions on slide decks could help, we'll also cover a few basic questions on PowerPoint slide decks. Throw pitch deck terminology in there and the different types of presentations that exist along with how to quickly build a slide deck. Stay with us for all this.  

What is a slide deck?

A PowerPoint slide deck refers to a set of slides put together in the same presentation. It's typically meant for business as the term pitch deck is commonly used to refer to a startup pitch deck. In it, each slide serves a specific purpose. 

Yet, in the end, a PowerPoint slide deck is an aid we use to present. It's material that helps speakers remember the crucial points they need to make. And they're also a resource to keep an audience engaged while someone is presenting. 

Slide decks are particularly useful to emphasize information speakers want an audience to remember. In business, highlights of this nature help anything entrepreneurs wish to convey on a startup or business. These kinds of presentations are distinctly helpful to make convincing points. 

Where does "slide deck" come from?

We know that the term "slide deck" comes from somewhat old technology. Think of times when slide projectors had to face a wall. Slides piled up as cards for those machines to work, just like a deck of cards! That's where we get the name pitch deck for business presentations .

Silicon Valley, especially, can be sensed as the birthplace of the term we now use to talk about a business pitch deck presentation. 

What types of presentations can we give?

Even though we focused on a pitch deck's business side, presentations can be of many different kinds. What matters is the presenter's ultimate goal. Based on that, we can craft a whole deck to achieve that primary goal beautifully. 

Coming up, we'll go over the different presentation types that exist. 

Presentation types

As you can see so far, presentations are mostly based on what speakers want to get out of an audience. The type of presentation we give depends on why we go up on stage or deliver a presentation via Zoom or otherwise. Here's a list of those. 

1. Educational: This type of presentation informs an audience about something.

2. Persuasive: Used to persuade an audience to be on your side of a topic.

3. Introductory: To give out the necessary information on something. For example, a company.

4. Decision-driven: The goal is to provide an audience with a recommendation.

How to quickly build a slide deck 

The most efficient way to build a great slide deck is by using a template. Save tons of work and forget about designing a slide from scratch. Also, make sure you don't miss any crucial parts of a slide deck presentation. 

We've got a wide range of templates based on successful startup pitch decks that can undoubtedly help you get started and quickly create a fantastic slide deck.

Slide deck examples and templates

Pitch decks:, airbnb pitch deck.

Airbnb's original pitch deck from 2009 has become one of the most sought-after references for new entrepreneurs. It was one of the first pitch decks from unicorn companies to be released publicly. It certainly got a lot of media attention.

Download this template

Uber pitch deck.

Nine years after founding Uber, Garret Camp (co-founder) shared the pitch via Medium. We took the liberty of redesigning (using our AI button) the original Uber pitch deck to make it look better. As we know, Uber became a big name. And their pitch deck had become a significant reference for anyone building a startup.

Elevator pitch deck

Our elevator pitch deck template lets you simply explain your business concept to prospective clients and investors. It could help you secure investment or new business opportunities.

Investor deck template

An investor deck is usually a 10-20 slide presentation designed to give a short summary of your company, your business plan, and your startup vision. Similar to a pitch deck, this is a document you often send potential investors.  

Cannabis Slide Deck Template

Our Cannabis Investor Deck, influenced by CannaBusinessPlans, is your ticket to securing vital investment for your budding cannabis business. This dynamic presentation not only impresses investors but also serves as your roadmap, guiding your business through the intricacies of the industry. Showcasing market understanding and growth potential, this pitch ensures you secure the funds needed to turn your cannabis vision into reality.

Business slide deck templates

Company profile template.

A company profile template is a marketing tool that showcases your brand's products, services, and activities. A powerful company profile template presentation should be more than just a brochure. It vibrantly showcases your business and engages with stakeholders about your company's offerings and unique qualities.

Business Plan template

This presentation template is a business plan template in the form of a slide deck. There's some disambiguation about what a business plan is, when it's needed, and how long it should be. But we'll try to clarify some of these questions in this article.

Business Proposal template

Business proposals may be delivered in many ways, from a classic text or PDF document to a crafted, (hopefully) well-designed presentation. We often recommend sending them in the form of a slide deck (using this Business Proposal Template as a guide).

Case Study template

A case study is a type of research to better understand a particular problem. It mostly focuses on strategies and refers to a specific person, an action, a company, or an event. Here's our case study PPT template to use online or download to PDF.

Professional Profile template

Like creating a cover letter or writing a perfect resume, the essential element to writing a professional profile is discipline. You're bound to succeed in presenting an admirable professional profile if you abide by very detailed steps to writing a professional profile template.

Sales slide deck templates

Sales pitch deck  .

We've designed a stunning and straight-forward sales pitch deck template. This presentation is critical to accelerating your sales process.

Sales Report template

This is a sales team meeting template based on weekly updates from our sales department.

Zuora Sales deck template

Our sales deck template should help you considerably in your sales efforts. With it, you will be able to organize all ideas and present them in a way that clearly establishes the benefits of the products and/or services.

Sales plan template

Our sales plan template will help establish your team's strategy to achieve your sales goals.

Services proposal template

To impress a marketing services client, it's essential to have a visual aid and support your strategy. It can be a crucial step to begin a successful client relationship that will lead to much more business. The services proposal template is the guideline you need to present a robust strategy that will land you a deal.

Marketing slide deck templates  

Digital marketing proposal template.

As you prepare a digital marketing plan, it'll help to know everything expected out of one. To assist, we've formatted the basics around those in steps to create a digital marketing proposal that attracts new clients.

Marketing plan template

A Marketing Template will become a go-to document during the most critical stages of your company. It will help you to coordinate your efforts and your ideas to achieve your company's growth goals.

Check out this beautifully designed Marketing Plan template and start thinking about what's next for you and your team.

Go-to-market strategy template

Our go-to-market strategy template gives you the tools to succinctly and clearly summarize the strategy during a presentation.

Marketing strategy plan presentation template

Our marketing strategy slide deck can be easily adapted to all sorts of sectors and markets. It can be used for almost any type of organization. 

Social media report template

Suppose you're looking to create a high quality and efficient social media report. In that case, our unique social media report template can help. Make the best analytics report to showcase your results.

Academic slide templates

Research plan template.

Formulating a research plan is necessary to set the foundations for a research process. We can conceive it as a roadmap that helps you align your vision with your aspirations. 

Master thesis presentation template

We've created this 16 slide university thesis presentation template that's sure to grab your professor's attention. 

Resume presentation template

Recruiters spend, on average, 5-7 seconds looking at a resume. If you don't want your resume to end up in the trash folder, think outside the box.

Research proposal template

A research proposal presentation encourages you to pare down your written proposal into a clear and concise summary of your project. Using a research proposal template can also help you organize your thoughts and ensure that your message makes it across effectively.

And here you have it! These are the best slide deck templates and examples. 

This is a list of great templates and examples based on successful startup pitch decks . We covered business template examples, sales presentations, and marketing decks. We hope you found it useful!

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A pitch deck is the standard document used by startups to present their case to investors; it’s a brief deck of about 10 to 20 slides. See examples here.

Learn how to create a compelling slide deck for your startup. Explore how to use slide decks as aids for your presentation, and the most common uses for them.

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How to Create Slides That Suit Your Superiors: 11 Tips

When you’re pitching ideas or budgets to execs in your organization, you need to deliver slides that fit those particular people just right. This checklist identifies the key considerations.

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I recently interviewed 20 of my customers, all in senior roles at Fortune 100 companies, and asked them their biggest pain point in presenting to higher-ups and even colleagues. What I heard consistently was that it can feel like Goldilocks bouncing from one option to the next, testing to figure out what’s “just right.” Does the audience want deep reports? Sparse slides? Something in between? Like … what?

Teams often come to presentation meetings with vast amounts of backup content just in case an exec wants to take a deep dive on any given point. There’s often a struggle to anticipate every direction attendees might want to go. It’s frustrating, and it’s not efficient.

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There are many ways to build slides. I’m not just talking about crafting them well versus poorly. I’m talking about all of the important decisions regarding how to organize them, how much text to use, when to lean into a chart, the best ways to use bullets and color, and whether to include an appendix with additional information. Before you make your next proposal or request of the executive team, use this list of 11 tips for your next set of slides as a guide.

Four Things You Must Have in Every Exec’s Slides

Before we drill down into the harder aspects, the ones where your executives’ tastes may vary widely, let’s quickly cover four aspects that you can consider the building blocks — the basics you should never proceed without.

Start with an executive summary. Begin the slide deck with a tight executive summary that follows a three-act structure. First, start with stating the current realities. Second, clearly state the problem or opportunity your idea addresses and its potential impact. Third, explain how your recommendation solves the problem or exploits the opportunity and the next steps you’re proposing.

Have a logical organization. The arc of the deck — the package from beginning to end — should make sense. If your audience reads only the headline of every slide, the order should be coherent and make most of the case for you. The content below each slide’s headline must support the statement made in the title. Remove everything that doesn’t support your point; as writers will tell you, you sometimes need to “kill your darlings” when you’re editing.

Begin the slide deck with a tight executive summary that follows a three-act structure.

Make it skimmable. Help your audience to quickly grasp the point without getting bogged down in details. Create a clear visual hierarchy. Guide the reader’s eye through the content: Use bold headings, bullet points, and numbered lists to break down information into digestible pieces. Highlight key takeaways or conclusions in a different color or font size to draw attention to these critical points.

Focus on concise insights. Succinct statements with clear insights are everyone’s jam. Every slide should serve a purpose and contribute directly to the decision-making process. Distill complex information. Don’t use 100 words when 20 words will nail it. If you’re having difficulty trimming, consider using company-approved AI tools to help you take out the fluff.

Five Preferences to Confirm With the Person You Want to Reach

Now we’ll delve into what your particular audience does and does not want. If you haven’t yet, start by asking the person you’re presenting to what they generally prefer. They probably know themselves well but have not been asked to articulate how they like to receive information.

Ask how dense is too dense. Some executives prefer detailed slides with comprehensive data. Others favor a more high-level approach. You’re weighing how to balance informative content with readability, ensuring that slides are not overloaded yet are sufficiently detailed to support decision-making.

Confirm the delivery format and timing. Some execs like information presented to them. Others prefer a pre-read of the material followed by a discussion. I always recommend our tool Slidedocs (I’ve written a free e-book on them), which are visual documents using both words and images. The templates help presenters organize their thoughts into a document for a pre-read or a read-along. They are designed to be skimmable and able to travel through your organization without the help of a presenter.

I’m a huge fan of pre-reads and prefer to use my time in meetings to ask questions and build alignment. If your audience didn’t review your material in advance, ask at the top of the meeting whether they would like you to present it or would prefer to read through it and then discuss it.

Find out how much data visualization they prefer. Charts, graphs, photos, and illustrations often communicate complex data more clearly than words alone. When execs can see what you’re saying, they often can better understand the impact of your idea. Does the exec want to understand exact numbers? Bar charts allow them to move their eyes across a series of specifics. Does the exec want to know the shape of a trend over time? Line charts can show the pattern. (See “Classic Charts Communicate Data Quickly.”) Some prefer charts with annotations that draw attention to what you think is the most important point. Others want to make their own conclusions from the data.

One of my clients, the CEO of a massive commercial real estate company, doesn’t want anything visualized. He prefers numbers, only in a table, and only in two colors — black and red. You might think this is archaic. But the fact that he’s clear to his teams about what he wants takes all the mystery out of how to communicate with him.

When the stakes are high, have a conceptual thinker help with diagrams and concepts. If you don’t have one on your team, and when it’s high stakes, find an internal designer to help you or hire one. You can’t afford to have the baby (your idea) thrown out with the bathwater (terrible slides).

Identify which details need spelling out. How well do the people you’re presenting to know the landscape and function of the company and products you’re talking about? For example, if your engineering team threw a slide into a deck about an issue that requires executive approval, do the execs all speak geek? Or do you need to explain the technology so that they will really understand the ask? Either eliminate internal jargon and acronyms or unpack those bits, especially if your proposal deeply involves expertise outside of the executives’ domain.

Ask whether appendices will be useful. When you’re organizing a presentation, you often troll data, read through complicated reports, and even hire external experts to figure out what’s best for the company. Do your execs want access to that supporting data? You can add a document to the end of the presentation as an appendix to show all of the data and source material. This allows the main content of the slides to remain focused and accessible while still providing comprehensive background information for those who want more.

Two Tips to Improve Your Presentation Skills

Getting materials in place is the biggest step. They will be your best tools for selling your ideas. But there are two extra areas to pay attention to as a presenter: how you handle questions and how you use every experience to improve.

Anticipate questions, and practice your answers. Before you have your meeting, gather a small team to challenge every point you make. Invite colleagues you trust to role-play as “a rapidly inquisitive exec” or “the doubting naysayer exec” so you are prepared to present your idea well. They’re gonna grill you, and practicing will help you remain unruffled when it happens.

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Ask for feedback after the presentation. Establish a feedback loop with those you presented to. Ask what worked well and how you can improve. If attendees don’t have the time, find people who have had their ideas funded and talk to them about what they did that worked. Advice and some perspective will help you nail your performance even better next time.

Empathetically understanding your audience members and how they process information, whether it’s executives or peers, sets up your ideas for success. Clarity creates efficiency. When a presentation fits just right, you’ve given your great thinking the best chance of moving through your organization and having maximum impact.

About the Author

Nancy Duarte is CEO of Duarte Inc. , a communication company in the Silicon Valley. She’s the author of six books, including DataStory: Explain Data and Inspire Action Through Story (Ideapress Publishing, 2019).

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6 steps to creating an effective presentation or slide deck

Creating powerful presentations and supporting documents for clients is the heart and soul of everything we do at Presentation Studio. As part of this, we see the good, the bad and the downright ugly !

One of the most common mistakes people make is to confuse a presentation and a report. Quite often, they’ll try and present a report.

Difference between a presentation and report

A presentation  includes carefully constructed and designed slides that support what a speaker is presenting. So, like a billboard on a highway, you should be able to digest the content on each slide within a few seconds without causing a pileup of information.

Visuals, keywords, infographics and diagrams are used to explain or create an emotional connection with your audience, so you can help them remember your key points.

A  report  or slide deck , on the other hand, can be used as a stand-alone document that you handout before or after you present.

Slide decks are great when you have more information than you can put on screen. Like a magazine, they can be read on their own and don’t need the speaker to talk through them – in fact, that would make understanding them worse as you can’t read lots of information and listen at the same time.

You can do both in most presentation software, but a presentation and a slide deck have different purposes. Ideally, you would present and then follow up your presentation with a report/slide deck of the supporting information.

To help show the difference between the two, let’s look at how you might take a large chunk of text from a word document (like above) and turn it into a handout and then an effective presentation.

HANDOUT TOOL [REPORT] 

Step 1: Convert text into multiple columns

The human eye finds narrow columns easier to read than full-width pages. That is why newspapers and magazines split the information up with visuals and columns, and graphic designers use grid layouts when setting copy pages.

So your first step would be to convert blocks of text into multiple columns that automatically adjust. This makes it easier for your audience to scan read.

Step 2: Contrast fonts and font size to emphasize points

To help the ‘readability’ of your information, make the titles bold, use line spacing to tighten up blocks of text that are related to each other. You might also look at highlight quotes in different colors, fonts or font sizes, and add in bullet points where you can.

This makes the information far more natural to scan and digest. That’s a perfect handout for before or after you present.

PRESENTATION 

Step 3: Cut the clutter 

Once this is done, you can start thinking about thinking your text into a presentation. It’s more important than ever to cut out all the clutter from your presentation. What gets left out of your presentation is more important than what goes in.

Some of us are apparently better at this than others. Many of us believe that sharing everything and blinding our audience with data is the best way to create a connection – that couldn’t be further from the truth! This will only put the people you are trying to engage off and make them lose interest faster.

You need to identify the main points that your audience can act on and display these in a way that they can immediately understand. Strip out all the other background content.

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Step 4: Spread out your slides 

Step 5: Represent data as diagrams 

Step 6: Create visuals, icons and images 

Images create an emotional connection to what you are saying, which helps your audience remember it. Think of the meaning or the feeling you are trying to evoke and represent that. Avoid hand-shaking figures, smiling suited people, little vector people standing on arrows and graphs, and predictable and boring stock images that have been used a hundred times before. Cheesy stock photos have the opposite effect than the one you want – they turn your audience off. This is your chance to get creative! Using these visual references helps create clarity and a much stronger emotional connection with your audience. It’s these kinds of emotions and visuals that they will remember long after your presentation has ended.

Quick summary

Before your next presentation, the following will help you create a powerful and pleasing slide deck:

• Covert text-heavy information into multiple columns
• Contrast font and font sizes to emphasize points, highlight headings with color
• Reduce the clutter
• Spread out your slides
• Represent data as diagrams
• Create visuals, icons and images
• Use a PowerPoint theme to make your presentations visually uniform and consistent

About the author

As the founder and CEO of Presentation Studio, Emma leads the team to create presentations that are influential, memorable and successful. Emma and her team can help you stand out so that your audience understands your message. She can help your presentations have impact and influence. This means the right messages are more memorable for your audience. Emma achieves this through content writing, visual communication, and strong presentation delivery.

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How to Make a “Good” Presentation “Great”

• Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

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Using Collaborative Slide Decks to Promote Engagement

With a little bit of prep, teachers can set up a digital version of the popular gallery walk to foster collaboration in the classroom.

It can feel challenging to know how to transition into collaborative work in a meaningful way during instruction—a way that allows each student to share their ideas with peers, which we know is a critical skill.

There are many ways to approach this instructional goal , but perhaps the most successful strategy I’ve stumbled upon this year is that of collaborative slide deck competitions. Though they do require some prep work, the in-class experience and student learning that they yield has made them one of my favorite routines in the classroom. 

Collaborative Slide Decks

It’s common for teachers, after students do an individual exploration (example: reading a short text and marking it up for keywords or questions), to ask them to form groups and compile their thinking on poster paper, which they share with classmates through a gallery walk.

While I know this activity works great for many, this year I’ve found a different path: I ask students to create a collaborative Google Slides deck, each group taking ownership over their slide. Unlike posters that eventually pile up and get recycled, collaborative slide decks become living documents to use in the classroom.

Teacher Prep Work

To prepare for this activity, I look at the different outputs I’m hoping students will produce and pre-populate a slide deck with relevant prompts for each. 

I always include a sample slide that is fully completed (using a different text or situation); I also ensure that there are enough blank slides for each group and that the “share” settings allow everyone to both access and edit the document. 

Pre-Activity Work for Students

Giving students time to invest in their individual findings and interpretations before group work is key. 

When teaching a poem, for example, I have all students read it individually and make initial annotations. They then have tangible ideas to share with each other. It’s helpful to share the outputs you want students to be working toward, whether a specific type of annotation (example: Marisa Thompson’s TQE Method ) or guiding questions you’ve shared with the class. It’s important to ensure that students are independently heading in a shared direction.

Finally, I recommend walking students through a sample slide deck before they begin their independent work. This allows them to see what they will work on as a group and will help to make their independent work feel purposeful.

Transitioning Into the Activity

When everyone has done their independent work and you’re ready to transition into the group stage, make sure that each group knows which slide they own. I have one member from each team add their group name to the slide. 

At this point, I’ve found it important to have students close their computers and share individual findings with each other before beginning the digital activity. If you skip this stage, groups can fall into the trap of having a handful of members type up what they found individually—and you miss the important opportunity to give each student a chance to voice aloud their findings and questions. 

I have students take roles in their group: Only one or two take the role of the recorders. Others can support them in completing the slide (editors); make sure that all voices are represented on the slide (advocates); and get support from me while keeping an eye on the time (logistics). I give students 10–15 minutes to complete the slide, sharing a running clock on the screen.

For you as the teacher, this is a great time to circle the room and observe group dynamics. You can also monitor the digital slides to see each group’s progress unfold. 

Classroom Applications

This year, I’ve used collaborative slide decks in my English classes for three activities.

TQE close-reading with a new text: When reading a short story or article, I ask students to annotate with their own thoughts and questions. As a group, they then determine the most meaningful and arrive at collective epiphanies or deeper understandings, which they share on their slide.

Mini-background research: When starting a new novel, I create slides for different pieces of historical context that will help students understand the text. Students try to learn as much as they can individually, within a given time window, then work collaboratively to share and cross-check what they’ve found, presenting findings via a collaborative slide deck.

Targeted skill analysis: My students applied and discussed poetry analysis skills (e.g., connotation, shifts, analogies, etc.) by independently identifying them in a text, then collaborating to share their findings via slides while discussing different interpretations or findings and deliberating about how to come to consensus.

Post-Activity Engagement

Once the activity timer is up, I lock access to the slide deck so that students can only view it. I then have students dive into other groups’ slides. One way to do so is through a stationary gallery walk: They explore the others’ slides and make notes on what they feel is most interesting or important, then share with the class what they learned from peers’ works. 

You can also have students vote anonymously via a Google Form about which slide is most impressive to them and why, which creates space for you to collect peer affirmations focused on learning. I like to then go through each slide as a class and celebrate a specific finding or choice that students made.

Collaborative slide decks become excellent resources to support further learning—a tool to come back to later in the unit to track growth. They also help absent students to access the day’s learning. 

Sometimes it feels like collaborative learning is an either-or experience: You can lean into the collaboration or instead prioritize the learning. 

This is a false choice, I believe, and I’ve found this activity to be one of the most reliable ways to do both. It breaks up the classroom routine, gets students working with a collective purpose, and lends a helpful document to use in your classroom going forward.

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Conference Style Presentation for a Pitch Deck

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Pitch Deck Teardown: Xpanceo’s $40M seed deck

Xpanceo is betting big on turning us all into cyborgs with smart contact lenses, securing a cool $40 million to make our sci-fi dreams a reality. Co-founders Roman Axelrod and Valentyn S. Volkov are on a mission to ditch traditional gadgets and make everyone’s eyes the new screens. Who needs smartphones when you can blink to browse? As they push the boundaries of what’s possible with optoelectronics and new materials, one can’t help but wonder if we’re heading toward a future where losing your contacts could mean missing your next Zoom meeting.

Xpanceo, a deep tech startup, raises $40M to focus on smart contact lenses

We’re looking for more unique pitch decks to tear down, so if you want to submit your own, here’s how you can do that . 

Slides in this deck

Xpanceo has shared its complete presentation deck, consisting of 19 slides, with TechCrunch. Although the slide list suggests that the team has covered everything, a closer look at the deck’s contents reveals that some areas might not be as comprehensive as they seem.

• Cover slide
• Value proposition
• B2C: Use cases
• B2B: Industries
• Contact lens users
•  Market size
•  Revenue forecast
•  Competition
•  What is Xpanceo? interstitial 
•  Technologies
•  Pioneering R&D in optical analysis
•  Closing slide

Three things to love about Xpanceo’s pitch deck

There’s a lot of really good storytelling happening here.

A slice of history

[Slide 2] A clear problem statement. Image Credits : Xpanceo

The inclusion of a timeline detailing the evolution of computing technology within the presentation is particularly clever. This historical perspective not only educates the audience about the progression and milestones in computing but also situates Xpanceo’s work within a larger narrative of technological advancement — and many of those advancements made a lot of investors very wealthy indeed.

What’s the problem with AR?

Addressing the shortcomings of AR as it stands, the presentation acknowledges that the tech has not yet achieved widespread adoption primarily due to poor product offerings that have failed to resonate with consumers. This is true, and it shows that Xpanceo is aware of the hurdles faced by previous AR technologies and is committed to overcoming these challenges.

[Slide 3] Easing into the “solution” is a great approach. Image Credits : Xpanceo

What’s the difference between the solution and product slides in a startup’s pitch deck?

The solution slide is strategic in nature, emphasizing a broader, more adaptable approach rather than focusing solely on the product. This strategic mindset is crucial, as it shifts the emphasis from the specifics of the product to the underlying philosophy of problem-solving.

I love that the solution is articulated in a clear and accessible way, deliberately avoiding excessive detail. This clarity is essential for communicating effectively with stakeholders, including investors, potential customers and team members. By keeping the solution straightforward and easy to understand, the team ensures that everyone involved has a solid grasp of the core concept and objectives. This level of transparency fosters trust and alignment among all parties, which is important for collaborative efforts and the overall success of the project.

From there, you can drop into the details: the product.

So here’s what the company’s actually up to

Again, Xpanceo does a great job:

[Slide 4] This slide draws investors in. Image Credits : Xpanceo

Smart contact lenses that integrate advanced computing capabilities directly into the user’s visual field feels like magic. Still, by maintaining straightforward and accessible language, the slide ensures that the innovation can be understood and appreciated by a broad audience, which is crucial for generating interest and support among potential investors.

I particularly love how this clarity helps set the stage for deeper discussions, all without getting lost in the complex technological language that no doubt happens in the lab. It strikes the right balance between simplicity and informativeness.

Three things that Xpanceo could have improved

This deck is really good. But is it perfect?

Nope. Let’s dive in.

What are you raising?

What? Image Credits : Getty Images

The biggest problem with the Xpanceo deck isn’t what is in there, but rather what isn’t.

One critical element missing from the deck is the “ask” slide, which is essential when seeking venture capital funding. It’s surprising how often founders overlook this component in their pitch decks. When raising money, it’s not the time to be reticent or indirect. Clearly stating what is being asked for — be it staffing, resources or partnerships — demonstrates to potential investors a well-thought-out plan and a serious commitment to the startup’s future. This helps investors quickly understand the needs and assess whether they align with their investment criteria.

Including a specific ask in the presentation also conveys that there is a realistic understanding of what the startup requires to succeed. It shows that careful consideration has been given to how much funding is needed, what it will be used for, and how it will help the company achieve its goals. This level of detail and transparency adds credibility to the pitch and instills confidence in potential investors about the management and planning capabilities. It positions the entrepreneurs as serious individuals who are not merely experimenting but are committed to building a sustainable business.

B2B or B2C: You can’t have both

Slides 6 and 7 make a case for both a B2B and a B2C model. That’s not a great call.

[Slide 6] A use-case brainstorm is clever, but it’s important to come up with the real use cases that drive the investment decision. Image Credits : Xpanceo

B2C sales are distinguished by direct interactions with individual consumers, focusing on emotional engagement, brand identity, and creating personalized customer experiences. This model thrives on short sales cycles and immediate purchase decisions, making it crucial for companies to invest in understanding consumer behaviors and crafting marketing strategies that resonate on a personal level. Even if companies occasionally purchase under a B2C model, they should be treated as consumers in the sales process to maintain simplicity and efficiency in marketing efforts.

Conversely, B2B sales involve more complex transactions with other businesses, characterized by longer sales cycles, higher transaction values, and a focus on practical benefits and cost-effectiveness. This model requires strong, credible relationships and often involves customized solutions to meet specific business needs. While it’s less common, consumers may sometimes engage with products designed for business use, highlighting the flexibility required in sales strategies. Ultimately, focusing on a B2B or B2C sales organization should align with the startup’s core capabilities and strategic goals, shaping the narrative in their startup pitch to attract potential investors.

Trying to do both won’t work, so pick one, and explain why that’s the right choice.

The market sizing fallacy

[Slide 9] Sure, there are a lot of contact lens users. But are they really a proxy for Xpanceo customers? Image Credits : Xpanceo

Xpanceo’s offerings are not merely an alternative to spectacles for optical correction but rather function as a wearable device. This distinction is significant because the target market for Xpanceo may not align directly with the existing base of contact lens users. Instead of evaluating the total number of contact lens wearers, a more relevant metric might be the usage of related technology such as smartphones or smartwatches, which reflects a tech-savvy consumer base more likely to adopt new wearable technologies. This approach can help in identifying not just a broad audience, but also one that is more likely to embrace innovative products.

Xpanceo’s go-to-market strategy plays a pivotal role in determining its primary consumer segment. If the product is designed for mass market consumption, the strategy should focus on identifying and engaging an early adopter group. This group typically consists of tech enthusiasts who are keen on exploring and adopting cutting-edge technologies. These early adopters could provide the initial traction needed to penetrate the market, acting as influencers and validators for the broader consumer base. Their feedback is also invaluable when it comes to refining the product and enhancing its appeal to subsequent buyers.

I think the company is trying to show that its market is huge, but I doubt that contact lens wearers are a proxy. I wear contacts, but only when I’m doing contact sports (martial arts or scuba diving). But even if I had never worn contacts a day of my life, I’d be eager to try the Xpanceo solution.

I think the company is trying to compare oranges to Apple computers.

The full pitch deck

If you want your own pitch deck teardown featured on TechCrunch, here’s more information . Also, check out  all our Pitch Deck Teardowns  all collected in one handy place for you!

Johnson & Johnson 2024 Q1 - Results - Earnings Call Presentation

The following slide deck was published by Johnson & Johnson in conjunction with their 2024 Q1 earnings call.

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