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What does a market research analyst do.

Market research is a crucial aspect of modern business that helps companies understand their customers and potential customers. Professionals such as market research analysts use data gathered through surveys, focus groups, and customer purchasing histories to gain insights into a company’s target audience and how to cater to that audience’s needs. 

Market research analysts use their understanding of the customer mindset and data analysis to help companies reach their target audience. Their work is vital to the success of any product or service.

Anyone interested in a career that blends psychology and marketing should consider learning more about what a market research analyst does and how earning a bachelor’s degree can help aspiring analysts reach their career goals.

Market Research Analyst Job Description

Market research analysts help companies uncover trends in the market so that their marketing strategies may be more effective. They do research to learn what customers in different demographic groups are looking for in a particular product or service and what would make a marketing campaign successful with a specific audience. They then use software models to analyze the collected data and report their findings to marketing and sales departments to help them create data-driven strategies.

Market research analysts also gather data on their company’s competitors to learn where and how they’re succeeding or failing, incorporating these findings into their marketing recommendations. 

Based on their findings and their in-depth understanding of the customer base, market research analysts’ recommendations can range from how a product should be advertised to what its price should be. Their work requires an informed interpretation of data alongside an understanding of customer psychology to predict what type of campaign will work best to achieve the company’s goals.

Market Research Analyst Job Environment

Market research is used in nearly every industry to identify what customers want from a product or service. Typical employers of market research analysts include businesses, educational institutions, and government agencies. They usually work in office settings, as most of what a market research analyst does involves using computers to analyze data and performing research. However, they may need to travel to conduct interviews or meet with focus groups.

Market Research Analyst Skills

Market research analysts need to have a firm grasp of marketing principles and customer behavior, as these skills directly relate to developing marketing strategies. Additionally, as they need to communicate their findings to other departments, they should be skilled at relaying essential information to project stakeholders. 

Here are the key skills and competencies that aspiring market research analysts need to develop:

• Research skills
• Data analysis proficiency
• Marketing knowledge
• Customer psychology knowledge
• Communication skills
• Attention to detail
• Organizational skills
• Computer and software knowledge

How to Become a Market Research Analyst

Companies typically look for market research analysts with an established background in the field. The right foundational education and experience can help applicants stand out.

Most companies require candidates for marketing research positions to have a minimum of a bachelor’s degree, preferably in business, communications, or one of the social sciences, such as psychology . Psychology courses can help students learn about customer behavior and help them understand how to put purchasing habits and decisions in context. Courses that focus on interpreting research are also useful for aspiring analysts.

A bachelor’s degree is also a key requirement for graduate degree programs, which may be required for leadership positions.

Companies hiring market research analysts look for professionals with a proven track record in delivering successful strategies and big data analysis, and applicants may need to build up their resumes before becoming eligible for a position. Internships and entry-level roles such as market research assistant or data analyst can help candidates gain professional experience.

Market Research Analyst Salary and Job Outlook

According to the U.S. Bureau of Labor Statistics (BLS), the median annual market research analyst salary was $74,680 in 2023. Individuals’ salaries may be affected by factors such as their education, experience level, industry, and location.

The BLS projects 13% job growth for market research analysts between 2022 and 2032, significantly higher than the 3% average projected for all occupations. As companies increasingly rely on the power of customer data to provide insight into market trends, the job market for analysts will remain strong.

Take Your Next Career Step With Wilson College Online

The right education is essential to establishing the knowledge and skills core to what a market research analyst does. For those looking for a career that combines customer psychology and marketing, consider Wilson College Online’s Bachelor of Arts in Psychology degree program . 

The program is designed to help students gain a firm understanding of human behavior and decision-making, which are key to success as a market research analyst or in another career. Additionally, the program teaches students how to interpret research and apply their findings in a range of different industries.

Take control of your future with Wilson College Online.

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As top brands rush to launch new products often, product development roles are increasingly gaining steam. Possessing product research skills could open the doors to high-profile job roles such as product insights analyst and product researcher. In this article, we will explore the exciting job roles that are offered in the field of product research. 

Product Research: An Overview 

Product research involves gathering and analysing data to fuel new product development. The main aim of product research is to develop new products and improve the features of existing products. Please note that product research is always conducted with the organisation’s existing business goals in mind. Let’s look at the steps involved. 

Step 1: Setting the Scope & Objectives of Product Research 

Setting the scope and objectives of the research study gives your research the required direction. 

Step2: Understanding Target Users 

You must use research methods such as surveys, interviews, and observations to understand customer perspectives, pain points, and unmet needs. 

Step 3: Methodology and Revelations 

Using the appropriate research methodology, you must identify the existing gaps and emerging trends. 

Step 4: Validation of Concepts 

You would be required to test the feasibility of introducing a new product in the market based on the analysis of the usage data of the existing prototype. 

Product research is a step-by-step process that can improve existing and new product development.

Product Research Job Roles 

Let us explore the critical job roles in product research. 

Product Researcher 

As a product researcher, you would be responsible for conducting thorough research before and after the launch of the assigned product(s). You must conduct market research interviews, surveys, and site visits to identify any existing customer pain points. Based on your research, you would be required to determine the market opportunities for new features in existing products and the introduction of new products. 

The main aim of product research is to translate research findings into actionable points. The product researcher performs the most crucial role in product development, laying the groundwork for new product development. 

Product Insights Analyst 

As a product insights analyst, you would be responsible for mining product usage data. You would use these data to understand business performance metrics and identify the underlying trends and opportunities . Analytics is a vital function of a product insights analyst. 

You would be required to conduct a quantitative and qualitative data analysis to guide your team members in making decisions about new product development. The task of a product insights analyst is not easy, but it is not undoable either. 

You are only required to track the usage data against the set targets and construct compelling visualisations and narratives to communicate the implications of usage data.  

Product Growth Manager

As a product growth manager, you would be responsible for growing key product metrics such as retention, engagement, and revenue. Your daily work would include guiding teams through experiments to change product features, messaging, or pricing. 

Essential tools that you would use include the following. 

Customer Journey Maps

You would use this tool to track the customer journey for product purchases.  

User Lifecycle Analysis

It aims to reduce customer churn (gradually acquiring and losing customers). You should maximise acquisitions and minimise attrition.  

Funnel Analytics

This tool would be helpful in the identification of possible bottlenecks. 

Most importantly, your key responsibility would be conducting regular tests and optimising based on these tests to increase the user base. 

Final Words  

With myriad opportunities, product research offers a fulfilling career path. There is an increasing demand in the market for product research roles such as product researchers, analysts, and growth specialists who recommend product strategies based on market data analysis. Solutions based on product research contribute significantly to customer satisfaction and business revenue.

Role of a New Product Development Manager: Key Responsibilities

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SCE Labor Market Survey Shows Sharp Increase in Job Seekers, While Current Job Satisfaction Deteriorates

NEW YORK—The Federal Reserve Bank of New York’s Center for Microeconomic Data today released the July 2024 SCE Labor Market Survey , which shows a sharp increase in the proportion of job seekers compared to a year ago. Satisfaction with wage compensation as well as with nonwage benefits and promotion opportunities at respondents’ current jobs all deteriorated. The average expected likelihood of receiving an offer in the next four months increased compared to a year ago, while the average expected likelihood of becoming unemployed in the next four months reached a series high. The average expected wage offer (conditional on receiving one) declined year-over-year, while the average reservation wage (the lowest wage at which respondents would be willing to accept a new job) increased year-over-year but retreated slightly from a series high recorded in March 2024.

Experiences

• Among those who were employed four months ago, 88% were still with the same employer, a series low since the start of the survey and down from 91.4% in July 2023. The rate of transitioning to a different employer increased to 7.1%—the highest reading since the start of the survey—from 5.3% in July 2023. The increase compared to a year ago was primarily driven by women.
• The proportion of individuals who reported searching for a job in the past four weeks increased to 28.4%—the highest level since March 2014—from 19.4% in July 2023. The increase was most pronounced among respondents older than age 45, those without a college degree, and those with an annual household income less than $60,000.
• 19.4% of individuals reported receiving at least one job offer in the past four months, essentially unchanged from July 2023. The average full-time offer wage received in the past four months decreased slightly to $68,905 from $69,475 in July 2023.
• Satisfaction with wage compensation, nonwage benefits, and promotion opportunities at respondents’ current jobs all deteriorated relative to a year ago. Satisfaction with wage compensation at the current job fell to 56.7% from 59.9% in July 2023. Satisfaction with nonwage benefits fell to 56.3% from 64.9%. And satisfaction with promotion opportunities dropped to 44.2% from 53.5%. These declines were largest for women, respondents without a college degree and those with annual household incomes less than $60,000.

Expectations

• The expected likelihood of moving to a new employer increased to 11.6% from 10.6% in July 2023, while the average expected likelihood of becoming unemployed rose to 4.4% from 3.9% in July 2023. The current reading is the highest since the series started in July 2014.
• The average expected likelihood of receiving at least one job offer in the next four months increased to 22.2% from 18.7% in July 2023. The average expected likelihood of receiving multiple offers in the next four months rose to 25.4% from 20.6% in July 2023.
• Conditional on expecting an offer, the average expected annual salary of job offers in the next four months declined to $65,272 from $67,416 in July 2023, though it remains significantly higher than pre-pandemic levels. The decline was broad-based across age and education groups.
• The average reservation wage—the lowest wage respondents would be willing to accept for a new job—increased to $81,147 from $78,645 in July 2023, though it is down slightly from a series high of $81,822 in March 2024.
• The average expected likelihood of working beyond age 62 increased to 48.3% from 47.7% in July 2023, and versus a series low of 45.8% in March 2024. The average expected likelihood of working beyond age 67 increased to 34.2% from 32% in July 2023, partially reversing the steady declining trend observed in the series since the onset of the pandemic.

Detailed results are available here .

About the SCE Labor Market Survey

The SCE Labor Market Survey , fielded as part of the Survey of Consumer Expectations (SCE) since March 2014, provides information on consumers’ experiences and expectations regarding the labor market. Every four months, approximately 1,000 SCE panelists are asked details about their current (or most recent) job. Respondents are asked about job transitions, and about their job search effort and outcomes (number of job offers and offer wages), over the last four months. The currently employed are also asked about their level of satisfaction with wages, non-wage benefits, and their prospects for advancement at their current job. In addition, the survey elicits respondents’ expectations about job transitions over the next four months. Respondents are asked about the likelihood of receiving at least one job offer over the next four months, the expected number of offers, and the expected wages for these offers. The survey also elicits the respondents’ “reservation wage” and retirement expectations. 

More information about the SCE survey goals, design, and content can be found here .

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Market Research Analyst job description

A Market Research Analyst collects and analyzes data on consumers, competitors, and the marketplace. They provide insights and recommendations to support decision-making, identify market trends, and improve competitiveness. Strong analytical skills, knowledge of statistical packages, and excellent communication are essential.

Eleni, ex-People Ops Manager at Workable, excelled in recruitment, lifecycle management, and employer branding.

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This Market Research Analyst job description template is optimized for posting on online job boards or careers pages and easy to customize for your company.

What is a Market Research Analyst?

A Market Research Analyst is a professional who collects and analyzes data on consumers, competitors, and the marketplace. They interpret the findings to provide valuable insights and recommendations to businesses for informed decision-making and to identify market trends and opportunities.

What does a Market Research Analyst do?

A Market Research Analyst conducts research and gathers data using various methods such as surveys, interviews, and data analysis tools. They analyze the collected data, interpret trends, and provide reports and presentations to clients or internal stakeholders. They play a crucial role in helping businesses understand consumer preferences, market dynamics, and competitive landscape to drive strategic decision-making and improve overall business performance.

Market Research Analyst responsibilities include:

• Collecting data on consumers, competitors and market place and consolidating information into actionable items, reports and presentations
• Understanding business objectives and designing surveys to discover prospective customers’ preferences
• Compiling and analyzing statistical data using modern and traditional methods to collect it

Want to generate a unique job description?

Looking for a job.

We are seeking a detail-oriented Market Research Analyst to conduct surveys and analyze customer preferences and statistical data.

Your role will involve providing valuable insights to support customers in their decision-making processes related to product designs, pricing, and promotions.

As a successful Market Research Analyst, you will have the ability to independently analyze qualitative data, identify trends, assess strategies, and evaluate competition, with the ultimate goal of enhancing competitiveness.

Your responsibilities will include gathering and interpreting market research data, generating reports, and presenting findings to stakeholders.

We are looking for a self-motivated professional with strong analytical skills and a deep understanding of market dynamics.

Join our team and contribute to our company’s success by helping us make data-driven decisions to optimize our products and strategies.

Responsibilities

• Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
• Understand business objectives and design surveys to discover prospective customers’ preferences
• Compile and analyze statistical data using modern and traditional methods to collect it
• Perform valid and reliable market research SWOT analysis
• Interpret data, formulate reports and make recommendations
• Use online market research and catalogue findings to databases
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
• Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
• Remain fully informed on market trends, other parties researches and implement best practices

Requirements and skills

• Proven Market Research Analysis experience
• Ability to interpret large amounts of data and to multi-task
• Strong communication and presentation skills
• Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
• Search engines, web analytics and business research tools acumen
• Familiarity with CRM programs
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
• Working knowledge of data warehousing, modelling and mining
• Strong analytical and critical thinking
• BS degree in Statistics, Marketing or related field

Post this Market Research Analyst job to over 200 job boards at once.

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Market Research Analyst: Job Description & Skills in 2024

As a market research analyst, you play a crucial role in helping companies understand their audience and make better-informed business decisions. In this article, we will explore the job description and skills required to excel in this field.

Definition of Market Research Analyst

A market research analyst is responsible for collecting and analyzing data on consumer behavior, market trends, and competitors to help their organization make informed decisions. They use various research methods, including surveys, focus groups, and statistical analysis, to gather insights that can be used to improve products and services, develop marketing strategies, and identify opportunities for growth.

Importance of Market Research Analyst

Market research analysts are essential to helping companies stay competitive in today’s constantly evolving business landscape. By providing valuable insights into consumer trends and preferences, they help businesses make more informed decisions about product development, marketing, and sales.

In addition to helping businesses stay ahead of the competition, market research analysts also play a critical role in identifying emerging trends and opportunities. By keeping a pulse on the latest industry developments and consumer preferences, they can help their organization stay agile and adapt to changing market conditions.

Overview of the Article

Throughout the article, we will cover the following topics:

• The role of a market research analyst, including key responsibilities and requirements
• Essential skills and experience for success in this field
• Job outlook and earning potential for market research analysts
• Tips for breaking into the field and advancing your career
• Case studies and real-world examples of successful market research strategies

By the end of this article, readers will have a comprehensive understanding of what it takes to become a top-performing market research analyst and how to excel in this exciting and fast-paced field.

Market Research Analyst Job Description

Market research analysts play a crucial role in the success of a business by providing insights into customer needs, preferences, and habits.

A. Responsibilities

Market research analysts are responsible for conducting research in order to help businesses make informed decisions. They analyze data and information, evaluate findings, and communicate with clients, managers, and other stakeholders.

B. Gather Data and Information

One of the key responsibilities of a market research analyst is gathering data and information. This might involve conducting surveys, focus groups, or other types of research to collect information about customer preferences, purchasing habits, and other relevant data. They may also collect data from internal sources, such as sales data, customer databases, and website analytics.

C. Analyze Data and Information

Once data and information have been gathered, market research analysts must then analyze it. This may involve using statistical software to identify patterns and trends, conducting market research to identify competitors and market trends, and analyzing customer feedback to determine customer satisfaction and identify areas for improvement.

D. Evaluate and Present Findings

After analyzing data and information, market research analysts must then evaluate the findings. This involves drawing conclusions based on the data and identifying opportunities for growth and improvement. They may then create presentations, reports, and other materials to communicate their findings to clients, managers, and other stakeholders.

E. Communicate with Clients, Managers, and Stakeholders

Communication is a key part of a market research analyst’s job. They must be able to communicate complex data and findings in a way that is clear and understandable to non-technical stakeholders. This may involve creating reports, presentations, and other materials that can be easily understood by people outside of the research field.

F. Maintain Research Databases and Technology

Market research analysts must also ensure that research databases and technology are maintained and updated. This may involve managing databases of customer information, tracking trends in the industry, and staying up-to-date on new research methodologies and technologies. They must also ensure that all research is conducted ethically and in compliance with relevant laws and regulations.

Market research analysts are critical to the success of businesses across all industries. Their responsibilities include gathering and analyzing data, evaluating findings, communicating with clients and stakeholders, and maintaining research databases and technology. With their expertise, market research analysts help businesses make informed decisions and stay ahead of the competition.

Qualifications and Skills for Market Research Analyst

Market research analysts are responsible for deciphering data and insights to help organizations make informed business decisions. This involves a diverse skill set and a strong educational background. To be successful in this field, there are several vital qualifications and skills that market research analysts should have.

A. Education and Certification The first qualification for a market research analyst is to hold at least a bachelor’s degree in a relevant field such as marketing, statistics, or business administration. Advanced degrees, such as an MBA or a master’s in marketing research, offer a competitive advantage in this field. Additionally, certification programs, such as the Professional Researcher Certification (PRC) from the Insights Association, can enhance a candidate’s credentials.

B. Technical Skills Market research analysts should be proficient in data analysis and have a strong understanding of the latest technologies and data collection methods. This includes expertise in data analytics software and statistical analysis tools, as well as experience with survey and research methodologies.

C. Analytical Skills Market research analysts should possess strong analytical skills to help them interpret data and turn it into actionable insights. These skills include critical thinking, problem-solving, and the ability to identify patterns and trends.

D. Communication Skills Market research analysts should be effective communicators who can present complex data and insights in an easy-to-understand format. This includes not only verbal communication but also written communication through reports, presentations, and dashboards.

E. Organizational Skills Market research analysts need to possess strong organizational skills to manage multiple projects and deadlines simultaneously. This includes the ability to prioritize tasks, manage resources, and maintain accurate records.

F. Interpersonal Skills Market research analysts should have strong interpersonal skills to work effectively with team members and clients. This includes the ability to build rapport, active listening, and empathy.

G. Adaptability and Flexibility Market research analysts should possess excellent adaptability and flexibility skills to ensure they can respond to rapidly changing business needs. This includes the ability to pivot direction, multitask, and handle unexpected challenges with ease.

Market research analysts must have a unique blend of qualifications and skills to succeed in this industry. Having a strong background in education, technical skills, analytical skills, communication skills, organizational skills, interpersonal skills, and adaptability and flexibility are essential. As the market research industry continues to evolve, these skills will only become more critical for success.

Career Prospects and Salary for Market Research Analysts

Market research analysts are in high demand, as organizations across various industries rely on their insights to make informed business decisions. Here are some things to consider when it comes to career growth opportunities, job market trends and outlook, salary and compensation, and geographic and industry variation in salaries for market research analysts.

A. Career Growth Opportunities

Market research analysts typically begin their careers with a bachelor’s degree in marketing or a related field, though some employers may prefer candidates with a master’s degree. As they gain experience, market research analysts may have the opportunity to move into leadership roles, such as managing a team of analysts or becoming a director of market research.

In addition, market research analysts can expand their skills by developing expertise in specific areas, such as consumer behavior or market segmentation. They can also stay up-to-date with emerging trends and technologies by attending industry conferences or completing training programs.

B. Job Market Trends and Outlook

The job market for market research analysts is expected to grow at a fast pace, with the U.S. Bureau of Labor Statistics projecting a 18% increase in employment between 2019 and 2029. This growth is largely due to the increasing importance of data-driven decision making in today’s business landscape.

As more organizations embrace digital technologies, market research analysts with experience in areas such as social media analytics and digital marketing research may be particularly in demand.

C. Salary and Compensation

According to the U.S. Bureau of Labor Statistics, the median annual wage for market research analysts was $63,790 as of May 2019. However, salaries can vary widely based on factors such as experience level, industry, and geographic location.

Market research analysts working in the management, scientific, and technical consulting services industry tend to earn higher salaries, with a median annual wage of $85,730. Those working in the wholesale trade industry tend to earn lower salaries, with a median annual wage of $60,140.

D. Geographic and Industry Variation in Salaries

Geographic location can also impact salaries for market research analysts. For example, those working in metropolitan areas such as San Francisco, New York, and Boston tend to earn higher salaries due to the higher cost of living in these locations.

In terms of industry, market research analysts working in the computer systems design and related services industry tend to earn the highest salaries, with a median annual wage of $92,520 as of May 2019. Those working in the educational services industry tend to earn lower salaries, with a median annual wage of $51,860.

Market research analysts can expect strong job growth and competitive salaries. By continuing to develop their skills and expertise, they can position themselves for long-term success in this exciting field.

Types of Market Research Analyst

As a market research analyst, you can specialize in different areas of research depending on your interests and expertise. Below are some of the most common types of market research analysts:

A. Industry-Specific Market Research Analyst

Industry-specific market research analysts specialize in gathering information and insights about a particular industry or market segment. They study trends, consumer behavior, competition, and other factors that affect the industry they are focused on.

For instance, an industry-specific market research analyst may specialize in the healthcare industry, researching the latest developments in medical technology, changes in healthcare policies, and consumer behavior in healthcare settings.

B. Geographical Market Research Analyst

Geographical market research analysts focus on gathering data about specific regions or locations. They may study demographics, consumer behavior, or economic trends in a particular region.

For example, a geographical market research analyst working for a real estate company may gather data about property values, rental demand, and consumer preferences in a specific city or neighborhood.

C. Demographic Market Research Analyst

Demographic market research analysts specialize in understanding consumer behavior and preferences based on demographics such as age, gender, income, and education. They study consumer trends and buying behavior within specific demographics and use this data to improve marketing and product development strategies.

For instance, a demographic market research analyst may gather data on the spending habits and media consumption of millennials to help a company develop more targeted marketing campaigns for this demographic.

D. Product-Specific Market Research Analyst

A product-specific market research analyst specializes in understanding consumer behavior and preferences specific to a particular product or service. They gather data on consumer preferences, usage patterns, and satisfaction levels to help companies develop and improve their products and services.

For instance, a product-specific market research analyst may gather data on consumer preferences for mobile phone features to help a technology company design a new device that meets customer needs and preferences.

Market research analysts can specialize in different areas of research depending on their interests and expertise. Whether you prefer to analyze data about industries, demographics, products, or regions, there are exciting opportunities for you to apply your skills as a market research analyst.

Types of Market Research Techniques

Market research is a crucial aspect of any organization, allowing them to identify their target market and gather information about their customers’ needs and preferences. There are various techniques of market research, including:

A. Qualitative Research

Qualitative research focuses on gathering subjective data through direct communication with customers, including interviews, focus groups, and surveys. This technique helps to collect in-depth information about customers’ experiences, opinions, and attitudes, enabling businesses to gain a better understanding of consumer behavior.

B. Quantitative Research

Quantitative research, on the other hand, focuses on the collection of numerical data through surveys, polls, and questionnaires. This technique helps businesses to gather specific information about customer preferences and behaviors, enabling them to determine the most effective marketing strategies.

C. Primary Research

Primary research refers to the gathering of data directly from the source, typically through interviews, surveys, or observations. This form of research helps businesses to gain a comprehensive understanding of their target market and customer needs.

D. Secondary Research

Secondary research involves analyzing data that has already been collected by others, including industry reports, government publications, and academic research. This technique is often used to supplement primary research and provides a broader perspective on market trends and customer behavior.

Market research is an essential tool for any organization looking to understand their target audience and gain a competitive advantage. By utilizing different techniques such as qualitative and quantitative research, as well as primary and secondary research, businesses can gain valuable insights into customer behavior and preferences, helping them to make informed decisions about their marketing strategies. ** Commonly Used Market Research Tools

Market research analysts rely on a variety of tools to help them gather, manage, and analyze data related to consumer behavior, market trends, and product performance. Here are some of the most commonly used tools in the field:

A. Survey Tools

One of the primary methods that market researchers use to collect information is through surveys. Survey tools help analysts create customizable surveys that can be distributed to targeted groups of people. Some of the most commonly used survey tools include SurveyMonkey, Qualtrics, and Google Forms. These tools allow analysts to design surveys with a wide range of questions types, including multiple-choice, ranking, and open-ended questions. Many survey tools also offer features like respondent tracking, data analysis, and reporting.

B. Data Analysis Tools

Once market researchers have collected data, they need to analyze it to identify patterns, trends, and insights that can inform business decisions. Data analysis tools, like SAS, Excel, and R, help researchers manage, clean, and analyze data sets. These tools allow analysts to create charts, graphs, and other visualizations that can help them to better understand patterns in the data. They can also run statistical analyses to identify correlations between variables and test hypotheses.

C. Project Management Tools

Market research projects can involve multiple stakeholders and moving parts, which can make them difficult to manage. Project management tools, like Asana, Trello, and Basecamp, help researchers keep track of project timelines, budgets, and deliverables. These tools allow users to assign tasks and deadlines, communicate with team members, and track progress in real-time. Project management tools can also help researchers to better manage resources, identify areas of inefficiency, and improve collaboration across teams.

D. Reporting Tools

Once market researchers have collected and analyzed their data, they need to present their findings to stakeholders in a clear and compelling way. Reporting tools, like Tableau, QlikView, and Microsoft Power BI, help researchers create customizable reports and dashboards that can visualize data in meaningful ways. These tools allow users to create interactive charts, graphs, and maps that can reveal insights at a glance. They can also help researchers to identify trends over time and make comparisons between different data sets.

Market research analysts rely on a variety of tools to help them gather, analyze, and present data related to consumer behavior, market trends, and product performance. By leveraging these tools, market researchers can gain deeper insights into consumer preferences and behaviors, enabling businesses to make more informed decisions about marketing strategies, product development, and other key initiatives.

Important Key Performance Indicators (KPIs) for Market Research Analysts

As a market research analyst, it is important to know the key performance indicators (KPIs) that will help measure and analyze the success of your research strategies. Understanding KPIs is crucial for identifying areas of improvement, identifying opportunities for growth, and ensuring that your research is effectively contributing to the overall success of your organization.

Here are six key performance indicators that you should always keep in mind:

A. Customer Satisfaction

Customer satisfaction is a critical KPI for market research analysts. It measures how satisfied customers are with the products or services offered by a company. Customer satisfaction can be measured through surveys or feedback forms, and can be used to assess overall performance, identify areas for improvement, and help in developing strategies to improve customer satisfaction.

B. Net Promoter Score (NPS)

Net Promoter Score (NPS) is another important KPI for market research analysts. NPS is a score that measures how likely customers are to refer a company to a friend or colleague. This KPI is crucial because customers who are highly likely to recommend a company are more likely to be loyal and make repeat purchases.

C. Market Share

Market share is another vital KPI for market research analysts. It is the percentage of the total market that a company has captured. This KPI is critical because it helps you understand how your company is performing in comparison to competitors. It can also help you identify new areas for growth and opportunities for expansion.

D. Customer Retention

Customer retention is a KPI that measures the percentage of customers that continue to do business with a company over time. This KPI is essential because retaining customers is much easier and more cost-effective than acquiring new ones. It is important to keep this KPI in mind when developing strategies to improve customer loyalty and prevent churn.

E. Sales Growth

Sales growth is a measurable KPI that is essential for assessing the performance of a company. It measures the increase or decrease in revenue over time. A market research analyst must keep this KPI in mind when developing pricing and promotional strategies, identifying new markets, and optimizing product offerings.

F. Brand Awareness

Brand awareness is one of the most important KPIs for market research analysts. It measures how well a company is recognized and perceived by its customers. This KPI can be assessed through brand surveys or qualitative research studies. Measuring and improving brand awareness is essential for building a loyal customer base and improving sales growth.

Understanding and tracking these six key performance indicators will help market research analysts to assess the success of their research strategies, identify areas for improvement, and contribute to the overall success of their organization.

Challenges Faced by Market Research Analysts

Market research analysts play a critical role in businesses by gathering and analyzing data to help companies make informed decisions. However, this job comes with its own set of challenges. Here are the top five challenges faced by market research analysts:

A. Limited Time and Resources

Market research analysts are often tasked with conducting research on a tight deadline and limited budget. This can be challenging because it requires them to work efficiently and effectively to deliver accurate results within a constrained time frame. To tackle this challenge, analysts must prioritize their tasks, identify the most important data points, and use technology to automate and streamline certain processes.

B. Handling and Managing Big Data

With the rise of big data, handling and managing large amounts of data has become a critical challenge for market research analysts. It can be difficult to know where to begin when sorting through such vast amounts of information. Analysts must develop a strong understanding of data management and be able to analyze data from various sources to provide meaningful recommendations to their clients.

C. Staying Up-To-Date with Technological Advancements

Technology is rapidly advancing, and market research analysts must stay up-to-date with the latest tools and techniques to effectively perform their job. With the increase in social media and mobile devices, it is essential to understand new data sources and their potential value in informing business decisions. Additionally, analysts must have a strong understanding of data visualization and other tools to effectively communicate findings to clients.

D. Increased Competition

As the demand for skilled market research analysts continues to grow, so does the competition for jobs. This can be challenging for analysts who are just starting out in the industry, as more experienced candidates may have an advantage. Staying up-to-date with the latest trends and honing specialized skills can make an analyst stand out in a crowded job market.

E. Evolving Market Trends and Consumer Behaviour

Market research is consistently impacted by evolving trends and changing consumer behaviours, making it important for analysts to stay up-to-date on the latest shifts in the market. Traditional market research methods may not always suffice, and new data sources may become necessary to incorporate into analysis. Analysts must be flexible and adaptable to changing circumstances to ensure that their research is current and relevant.

Market research analyst faces challenges such as limited time and resources, handling and managing big data, staying up-to-date with technological advancements, increased competition, and evolving market trends and consumer behavior. Addressing these challenges requires market research analysts to stay informed, adaptable, and creative in their work.

Importance of Market Research Analyst for Various Industries

Market research analysts play a crucial role in various industries by helping businesses make informed decisions about their products, customers, and competitors. They collect and analyze data to identify trends, market opportunities, and customer preferences, which businesses can use to improve their products or services and stay ahead of the competition. In this section, we will discuss the importance of market research analysts for various industries, including:

A. Retail Industry

The retail industry is one of the largest and most competitive industries in the world. Market research analysts help retailers understand consumer behavior, preferences, and purchasing patterns, which can help them make decisions about product design, pricing, and promotions. They use various data collection methods, such as surveys, focus groups, and sales data analysis, to gather valuable insights about their target audience. In addition, market research analysts can help retailers identify new market opportunities and stay ahead of industry trends.

B. Healthcare Industry

The healthcare industry is another sector that benefits greatly from market research analysis. Market research analysts help healthcare providers understand patient needs, preferences, and satisfaction levels, which can help them improve patient care and services. They also help healthcare providers identify market opportunities and determine the viability of new treatments or medical devices. Market research analysts in the healthcare industry help insurance companies determine pricing and coverage policies based on economic and demographic factors.

C. Technology Industry

The fast-paced and rapidly evolving technology industry requires constant innovation, and market research analysts play a critical role in this process. They help technology companies understand customer needs and preferences to develop products that meet those needs. They also help companies identify emerging trends and new markets to expand into, which can lead to increased revenue and market share. Market research analysts can also help technology companies develop marketing and advertising campaigns that resonate with their target audience.

D. Manufacturing Industry

In the manufacturing industry, market research analysts help companies gather information about their products, competitors, and target markets. They use data analysis to identify consumer preferences and trends, as well as to gauge demand for specific products. Market research analysts can also help manufacturing companies identify new markets and sales opportunities, as well as assess the viability of new products in development.

E. Food & Beverage Industry

Market research analysts in the food and beverage industry help companies understand consumer preferences and develop products that meet those preferences. They use surveys, focus groups, and other methods to gather data about consumer behavior regarding food and beverage products, as well as to identify emerging trends in the industry. Market research can also help companies identify new markets, such as niche diets or eating habits, and develop products that cater to those markets.

Market research analysts are essential in various industries as they provide valuable insights that businesses can use to improve their products or services, stay ahead of the competition, and identify new market opportunities.

Example Case Studies

As a market research analyst, one of the most important skills you need to have is the ability to analyze data and generate insights from it. In this case study, we’ll take a look at how Jane, a market research analyst working for a consumer goods company, used her skills to help the company make better business decisions.

The company was considering launching a new line of organic snacks targeted at health-conscious consumers. The marketing team had already conducted some preliminary research, such as focus groups and surveys, but they needed more in-depth insights to make informed decisions about the product lineup and pricing strategy.

Jane’s first step was to conduct a comprehensive market analysis. She looked at consumer trends, competitor offerings, and market size and growth potential. This helped the team understand the broader industry landscape and potential demand for the product.

Next, Jane analyzed the data collected from the focus groups and surveys. She used statistical methods to identify patterns and trends in the responses, such as which features consumers valued most in organic snacks and which price points they were willing to pay. She also looked at demographic data to better understand the target consumer segment.

Based on her analysis, Jane recommended that the company launch three different varieties of organic snacks, each with a slightly different flavor profile and price point. She also suggested that the company create a loyalty program to incentivize repeat purchases and capture data about customer preferences.

The marketing team implemented Jane’s recommendations and launched the new line of snacks. Sales exceeded the team’s projections, and the company was able to capture more market share in the health food sector. Jane’s insights helped the company make informed decisions that led to a successful product launch.

This case study shows the importance of market research analysis skills in driving business success. As a market research analyst, you need to be able to gather and interpret data accurately to generate insights that are actionable and drive impact. Whether you’re working for a consumer goods company or a technology startup, these skills are essential for helping your organization make smart, data-driven decisions.

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What Does a Market Research Analyst Do?

Learn About the Salary, Required Skills, & More

The Balance / Theresa Chiechi 

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Market Research Analyst Salary

• Education, Training & Certification
• Skills & Competencies

Job Outlook

Work environment, work schedule, comparing similar jobs.

Market research analysts assess consumer preferences to help organizations decide how to shape, advertise, and market their products and services. Many market research analysts work for consulting firms that are hired on a contract basis. Others work directly for employers as part of a marketing team at consumer and product firms.

Approximately 738,000 people worked as market research analysts in the U.S. in 2020.

Market Research Analyst Duties & Responsibilities

Market analysts' responsibilities can depend somewhat on the employer, but they're largely similar:

• Devise and evaluate methods for collecting data, such as surveys, focus groups, questionnaires, and opinion polls.
• Analyze data using statistical software.
• Interpret the data they've collected, ​organizing this information into statistical tables and reports.
• Present their findings to executives and clients through charts, graphs, and other visual means to help them make ​better-informed decisions about product introductions, modifications, and marketing campaigns. 
• Create a visual of industry trends and of competitors so organizations can predict how products and services will fare in the marketplace.
• Measure effectiveness of marketing programs and strategies.

The industries that most frequently employ market research analysts include management, science, technical consulting services, computer systems design services, and advertising/public relations services.

Salaries can vary depending upon employer and industry. Those who work in the publishing industry tend to be the highest paid, but only marginally over those in company management.

• Median Annual Salary: $65,810
• Top 10% Annual Salary: More than $127,410
• Bottom 10% Annual Salary: Less than $33,80

Education, Training & Certification

Advanced education and certification can help land a job in this occupation.

• Education: Market research analysts typically have at least a bachelor's degree in marketing, market research, statistics, computer science, math, social sciences, business administration, communications, or a related field. An  MBA  or other advanced education isn't required, but it's usually desired for leadership positions.
• Certification: Certifications are voluntary but strongly recommended because they help demonstrate professional competency.

The  Marketing Research Association  provides training and certification to those who qualify. 

Market Research Analyst Skills & Competencies

Some qualities and acquired skills will help you succeed at becoming a market research analyst.

• Computer skills: Experience with Microsoft PowerPoint and Word, as well as statistical software platforms such as SPSS, WinCross, SAS, and Market Sight, can help with sorting data, as well as creating visual results and trends.
• Math and analytical skills: These are essential for analyzing research data.
• Confidence : You should be comfortable speaking in front of strangers and presenting results to internal team members and management.
• Multitasking capability : You should be able to manage multiple projects with a quick turnaround.
• Interpersonal skills: You'll need an ability to work well with all levels of management, internal staff, clients, and vendors.

According to the U.S. Bureau of Labor Statistics, opportunities for market research analysts are expected to grow by 18% from 2016 through 2029, which is much faster than the average for all occupations.

Trends toward using data to understand consumer preferences for products and services and to target marketing to specific consumer niches are chiefly responsible for this projected growth.

This is a diversified position that can require working alone or with a team at any given time. You'll be working with people with a wide variety of skills and talents.

This is a full-time job, normally during regular business hours. Some overtime can be required due to looming deadlines and business volume.

How to Get the Job

LEARN AND APPLY:

The Insights Association has job listings, a networking portal, and it offers a certification program that can add immeasurably to your resume. Also check the top job boards for available positions.

DRAFT THE PERFECT RESUME:

Your resume is your first introduction to a prospective employer, and a good one can't be overrated. Learn tips and techniques for making yours perfect.

INCLUDE RELEVANT SKILLS IN YOUR COVER LETTER:

If the job requests a  cover letter , use two to three short paragraphs to describe past projects where you successfully performed market research.

Here's the estimated annual earning for similar occupations.

• Cost estimator : $66,610
• Economist : $108,350
• Public relations specialist : $62,810
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Market Research Assistant Job Description, Key Duties and Responsibilities

This post provides detailed information on the market research assistant job description, including the key duties, tasks, and responsibilities they commonly perform.

It also highlights the major requirements you may be expected to fulfill to be hired for the market research assistant role by most employments/recruiters.

What Does a Research Assistant Do?

A market research assistant is part of the team responsible for selecting those recruited to take part in a company’s marketing survey based on defined criteria or project objectives.

The market research assistant job description involves contacting potential survey participants and introducing and explaining the survey’s study objectives and protocol to them, to get them to be part of it.

It also entails arranging interviews and developing interview schedules.

Research assistants ensure completeness and accuracy of information by reviewing project deliverables.

They are also responsible for following up with survey participants to clarify data collected or resolve problems and assist in coding of open-ended survey responses.

The duties that market research assistants perform also involve monitoring and forecasting marketing and sales trends and developing surveys and tabulating results.

They also entail devising and evaluating effective methods of collating data, including questionnaires, surveys, and opinion polls.

It is also their responsibility to measure how impactful marketing programs and strategies are, as well as compile data on market conditions, competitors, and consumers.

The market research assistant work description also entails preparing reports of what was discovered on surveys, applying relevant software tools in generating graphs and charts to effectively illustrate data.

It may also involve working with research analysts, monitoring company’s stocks and following industry news.

Keeping tab on price and volume action and looking for earnings trends is also a part of the research assistant’s duties.  

They may also be charged with writing articles and reports on stocks and posting them to websites.  

Market Research Assistant Job Description Sample/Example/Template

The market research assistant job description consists of the following duties, tasks, and responsibilities:

• Keeps files organized, on time and accurately
• Provides guidance to staff at the facility’s marketing firm in advance of the research
• Handles requests for information from clients and prospects, double-checking accuracy and completeness in advance of release to the client
• Reviews communications documents, such as contracts, forms and briefs with clients’ representatives to ensure accuracy and completeness, and that applicable deadlines are met
• Completes or assists in completing administrative tasks as requested or directed by supervisor or consultant partner
• Provides technical advice by phone or correspondence relating to issues relating to advertising or research techniques with clients, prospects, project teams, and third parties
• Provides information and explanation and advice not only on advertising or research techniques but also on related subjects, as requested
• Maintains database of client contacts, including name, address, phone number, company name and email address
• Manages database of client contacts
• Informs clients about services provided by the facility as requested
• Prepares and/or participates in meetings with clients to discuss vulnerabilities in their target markets (research topics)
• Prepares reports dealing with findings resulting from research projects or reviews of coverage trends or performance in media outlets (including print, radio, TV and online)
• Prepares presentations and material for conferences, seminars, workshops and other related events, whether conducted in-house or by third parties
• Monitors client operations to ensure compliance with clients’ production requirements for relevant media outlets
• Analyzes daily newspaper circulation figures of selected clients
• Analyzes daily television ratings/ratings figures for programs shown by selected clients.

Market Research Assistant Job Description for Resume

If you have worked before as a market research assistant or are presently working in that role and are making a new resume or CV, then you can apply the sample job description template provided above in making a compelling Professional Experience section.

You can express the duties and responsibilities that you have performed or are currently performing as a market research assistant in your resume’s Professional Experience by utilizing the ones in the above sample market research assistant job description.

This will show to the recruiter/employer that you have been effective working as a market research assistant, which can greatly boost your chances of being hired, especially if the new job that you are seeking requires someone with some market research assistant work experience.

Market Research Assistant Requirements: Skills, Abilities, and Knowledge for Career Success

Here are major requirements you may be expected to fulfill to be hired for the market research assistant role:

• A Bachelor’s degree in business, economics, statistics, mathematics or other relevant field, and a background in research equipment and practices
• Working knowledge of quantitative research methods to survey target market segments
• Experience with computer database systems for entering information and for calculating formulas is preferred and training on spreadsheet software is also helpful
• Previous supervisory experience may be required as well
• Knowledge of marketing and statistical analysis software, including SPSS, Crystal Reports and similar systems
• Several years of experience in market analysis or research
• Knowledge of relevant international and national television rating systems for broadcasting stations
• Excellent written and oral communication skills and previous experience with public speaking at group functions, such as presentations
• Knowledge of advertising techniques and media buying methods.

Market Research Assistant Salary

According to Glassdoor, the national average compensation for a research assistant in the United States is $39,501 per year.

A market research assistant is important to the marketing or research departments, or any department of a company.

They work with clients and prospects, and manage the company’s own contacts. They also help in managing data.

They are responsible for monitoring TV and media ratings, analyzing audience trends and selecting research topics.

A research assistant should know how to use specific software programs that can help in their job functions, as well as have knowledge of statistical analysis so as to monitor performances in different media outlets such as TV and newspaper.

This post is useful to individuals interested in the market research assistant career. They will be able to learn all they need to know about the duties and responsibilities of a market research assistant and so be able to decide if it’s the right career for them.

It is also useful to recruiters/employers in making an effective job description for the market research assistant position in their companies, for use in hiring competent people for the job.

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Market Research Analyst

Job summary:.

The Market Research Analyst will research, compile, and analyze information on products and market conditions to identify potential new markets, sales opportunities, and the most effective methods of marketing specified products.

Supervisory Responsibilities:

Duties/responsibilities:.

• Identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives.
• Drafts questionnaires, polls, surveys, and other data collection resources.
• Researches and compiles data related to current product market, customer demographics and interest, and factors influencing product demand; analyzes results to identify ways of maximizing sales and market penetration of current products.
• Compiles data related to competitors products such as pricing, sales, and marketing or distribution methodology.
• Summarizes and analyzes data; makes recommendations related to research findings.
• Reports findings, complete with graphs illustrating data and written text explaining complex findings.
• Identifies potential new products or markets through research.
• Forecasts and tracks industry marketing and sales trends based on collected data.
• Delivers reports and presentations of findings to management and/or executive leadership.
• Performs other related duties as assigned.

Required Skills/Abilities:

• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Superior research and analytical skills.
• Ability to translate complex concepts and methodologies into easily understood language.
• Proficient with Microsoft Office Suite or related software.

Education and Experience:

• Bachelors degree in Marketing Research, Statistics, Math, or related field required; MBA preferred.
• Some related experience preferred.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

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Market Research Analyst Job Description Template

A market research analyst is the “ears” of the company. They asses the market(s) of the business to ascertain what customers exist, what they want, and what they will pay for a product/service. This also extends to the competitive environment and how the company is positioned within its marketplace.

Trusted by leading brands and startups

In practice, a market research analyst’s role is to gather intelligence, analyze it, and then present the findings across the organization in an actionable manner. This data can be collected from a range of qualitative (e.g., customer feedback) and quantitative (e.g. financial reports) sources, often in a creative manner. They work to both reinforce the organization within its current segments and continually maintain a forward-focused approach to uncover new commercial opportunities for the future.

As such, the role needs to combine a strong technical skill set with the mindset of someone that can look at the bigger picture and translate data into tangible action plans.

Technological advancements have made the role of a market researcher more important to an organization. Firstly, markets are now more competitive in terms of entry and innovation; incumbents cannot just sit back post-launch and rest on their laurels without running the risk of being disrupted by new competitors. Secondly, the advent of more engaged interaction with customers via internet and mobile-based technologies offers companies a whole range of invaluable primary data collection methods to help hone their offerings.

Market Research Analyst - Job Description and Ad Template

Copy this template, and modify it as your own:

Company Introduction

{{Write a short and catchy paragraph about your company. Provide information about the company’s culture, perks, and benefits. Mention office hours, remote working possibilities, and anything else that makes your company interesting.}}

Job Description

We are looking for a market research analyst to provide us with cutting-edge insight to help drive our business forward with data-driven decision making. You will help us to fully understand our competitive positioning within our market and work with our business development teams to plan our future commercial steps. The ideal candidate will have a strong broad technical and analytical skill set with a commercially focused mentality.

Responsibilities

Data Gathering:

Translate business objectives into research steps {{e.g., questionnaires, focus groups}}

Work cross-functionally to build relevant primary research collection tools for customers

• Consumers: Demographics, buying habits, needs, and price points
• Competitors: Pricing structures, current tactics, and sales channels

Construct and maintain a central database for recording market data. You will be expected to monitor the quality of the data, continually implement improvements, and train appropriate staff as necessary

Consistently exercise independent judgement and discretion in research matters

• Maintain a PR presence for the business within appropriate external arenas, for example, trade shows, media appearances, and panel discussions

Analytics and Reporting:

Deploy statistical modeling techniques to analyze data and forecast future trends

Use integrity measures {{for example: null hypothesis testing}} to check quality of recorded data

Prepare and submit regular reports to the {{head of marketing}} that summarizes fundings in a digestible, graphical, and actionable manner

Attend {{weekly sales meetings}} and present your research

Build out internal communication channels to keep the wider business updated with market news

Work with the teams to devise future commercial strategies based upon your findings

Skills and Requirements

Minimum of a bachelor’s degree, preferably within psychology, sociology, statistics, communications, or marketing

2-5 years of direct experience within similar roles

• Statistical software packages: {{SPSS, SAS, R or Stata}}
• Database manipulation {{SQL}} and CRM management
• Advanced data visualization methods: {{Tableau, Business Objects}}

A natural curiosity and a “big picture” mentality

Excellent spoken and written communication and the tenacity to hold an argument

• Ability to collaborate cross-functionally, with people of all levels

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How to hire market research analysts.

Market research analysts are skilled at ascertaining who will buy your company’s products or services. This guide to hiring a market research analyst features interview questions and answers, as well as best practices to help you identify the top candidates for your company.

Hire a Top Market Research Analyst Now

Top companies, startups, management consulting, and private equity firms hire freelance Marketing Research consultants from Toptal for their most strategic marketing research initiatives.

Marcello Sasso

Marcello has 24 years of experience in market research and strategic planning. He has helped Forbes Top 50 companies make more informed decisions concerning CX/UX, new product development, branding, and go-to-market strategies. He also has a global background and extensive multinational market research experience. Marcello enjoys freelancing as it allows him to serve different industries and provide diversified expertise.

Alex is a business intelligence and customer insight expert who helped raise over $200 million in funding as VP of marketing and sales at a venture-backed startup which eventually went public. He has broad experience developing business plans, market research, product development and deployment in mobile telecoms, advertising, and digital collaboration platforms. Alex loves freelancing because of the freedom and opportunity to cooperate on exciting projects worldwide and across industries.

Vincent Grandjean

Vincent has experience as a management consultant, entrepreneur, and general manager. After his first assignments in Europe, he gained extensive knowledge of emerging markets in North Africa and the Middle East. His primary skills include market research, market entry strategy, business planning, organization restructuring, controlling, and performance management. Vincent has carried out projects in numerous contexts but specializes in consumer packaged goods (CPG) and industrial sectors.

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Market Research Analyst Job Description

A template to quickly document the role and responsibilities for this position.

• Estimated time required: 2 hours
• Skills required: Business writing

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Market Research Analyst Job Description

Market research analysts are marketing specialists who help determine an organization’s position in the marketplace in order to effectively promote its products and services. They research competitors and their marketing methods and study and gather consumer information.

Market Research Analyst Job Description Template

We are looking to hire a market research analyst with outstanding organizational and research skills. Market research analysts are expected to be focused individuals with a strong proficiency in math and sound business acumen.

To ensure success, market research analysts should be exceptional communicators and intuitively recognize patterns with a keen interest in providing purposeful and accurate insight into consumer behavior and competitors’ strategies. Top candidates will exhibit critical thinking skills, strong IT skills, and thorough attention to detail.

Market Research Analyst Responsibilities:

• Monitoring and forecasting marketing and sales trends.
• Assisting in the development of marketing plans.
• Conducting research on specific market conditions.
• Analyzing consumer preferences to determine the potential sales of a product or service.
• Analyzing prices, methods of marketing, and distribution.
• Measuring the effectiveness of marketing programs and strategies.
• Devising and evaluating methods for data collection.
• Gathering data on consumers, competitors, and market conditions.
• Using statistical software to analyze and interpret data.
• Maintaining strict confidentiality of sensitive information.
• Simplifying complex data into a user-friendly format, such as graphs, charts, and other visual aids.
• Preparing and presenting reports to clients and management.

Market Research Analyst Requirements:

• Bachelors degree in market research or related (essential).
• Two years of experience in market research and analysis.
• Analytical thinker with strong theoretical and research proficiencies.
• Ability to comprehend and interpret competitor strategies and consumer behavior.
• Thorough knowledge of marketing programs and strategies.
• Ability to gather large amounts of data and convert it into meaningful analysis.
• Solid organizational skills and detail-oriented.
• Ability to work under pressure and meet strict deadlines.
• Strong proficiency in math, web analytics, and business research tools.
• Brilliant written and verbal communication skills.
• Ability to simplify complex information into a user-friendly format.
• Proficient in Microsoft Office, databases, and statistical packages.

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Market research analyst interview questions, analyst job description, analyst interview questions, equity analyst job description, equity analyst interview questions.

Market Research Specialist

Job description overview.

A Market Research Specialist job description entails conducting research to analyze consumer behavior, economic trends, and competitive products in the market. These professionals gather data through surveys, focus groups, and interviews and then interpret and analyze the outcomes. They use this data to develop market strategies, create new products, and understand sales trends. Market Research Specialists are responsible for presenting their findings to stakeholders, helping establish long-term objectives, and collecting feedback about changes made based on their research. They work in a range of industries and companies, including advertising, consulting, healthcare, and government. To be successful in this role, a Market Research Specialist must possess excellent analytical, communication, and problem-solving skills. Additionally, they need to be detail-oriented and comfortable working with large sets of data. A Market Research Specialist job description is excellent for those interested in the marketing industry and have a passion for research and analysis.

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Table of contents, job duties and responsibilities.

• Conduct primary and secondary research to gather data on markets, industries, and customers' needs and preferences.
• Analyze and interpret research findings to identify market trends, consumer behavior, and competitive landscape.
• Develop questionnaires, surveys, and focus group guides to collect data and insights from target audiences.
• Collaborate with cross-functional teams to design and execute research projects that inform product development, pricing, and marketing strategies.
• Use statistical software and data visualization tools to present research findings in a meaningful and accessible way.
• Stay up-to-date with industry trends, advancements in research methods, and new technologies that can enhance the quality and efficiency of market research.
• Communicate research results and insights to stakeholders and decision-makers through reports, presentations, and workshops.
• Ensure that research processes and methodologies meet ethical and legal requirements and adhere to best practices in research standards.
• Work with external research vendors and agencies to coordinate data collection and analysis activities and deliver high-quality research outputs.
• Identify opportunities for growth and improvement based on research insights and recommend actionable solutions.

Experience and Education Requirements

To become a Market Research Specialist in the Marketing industry, you usually need a combination of education and experience. Typically, employers want at least a Bachelor's degree in Marketing, Statistics, or a related field. It's also helpful to have study courses in data analysis, marketing research, and consumer behavior. Experience-wise, it's necessary to have practical experience in market research techniques and tools, such as surveys, focus groups, and online analytics. Knowledge of various statistical analysis software is also valued. It's also crucial that a candidate has excellent analytical abilities, writing and communication skills, and be detail-oriented. Generally, an ideal Market Research Specialist has both educational credentials and practical expertise in marketing and research disciplines.

Salary Range

According to data from PayScale, the average salary range for a Market Research Specialist in the United States is between $43,000 and $81,000 per year, with a median salary of around $56,000. Entry-level positions typically start around $41,000, while more experienced specialists can earn upwards of $94,000. Factors that influence salary include geographic location, years of experience, and company size. In Canada, the average salary for Market Research Specialists is between CAD$40,000 and CAD$80,000 per year. In the UK, the salary range is between £21,000 and £45,000 per year. 

Sources: 

https://www.payscale.com/research/US/Job=Market Research Specialist/Salary 

https://www.glassdoor.com/Salaries/canada-market-research-specialist-salary-SRCH IL.0,6 IN3_KO7,33.htm 

https://www.totaljobs.com/salary-checker/average-market-research-specialist-salary

Career Outlook

If you're thinking about becoming a Market Research Specialist in the marketing industry, things are looking up for you. According to the Bureau of Labor Statistics (BLS), market research analyst jobs are projected to grow 18 percent from 2019 to 2029, much faster than the average for all occupations. That means there will be plenty of opportunities for you to explore in the next five years.

Market Research Specialists are highly sought after because they provide valuable insights into consumer preferences, trends, and behaviors that help companies improve their products and services. In an increasingly competitive business landscape, this information is critical for companies looking to stay ahead of the curve.

Overall, the career outlook for Market Research Specialists is bright, and experts predict that demand will only continue to rise in the coming years. So, if you're interested in pursuing a career in this field, now is definitely the time to do it.

Frequently Asked Questions (FAQ)

Q: What is a Market Research Specialist?

A: A Market Research Specialist is a professional who uses data analysis and research methods to help businesses better understand their customers and market conditions.

Q: What does a Market Research Specialist do?

A: Market Research Specialists gather, analyze, and interpret data about consumer behavior, market trends, and competition to provide insights that inform marketing strategies and decision-making.

Q: What skills are necessary to become a Market Research Specialist?

A: Strong analytical, communication, and critical thinking skills, as well as proficiency in statistical software and research methods, are essential for a career in market research.

Q: What industries do Market Research Specialists typically work in?

A: Market research is a vital component of nearly every industry, including finance, healthcare, retail, and technology, among others, so Market Research Specialists may work in a variety of sectors.

Q: What is the career outlook for Market Research Specialists?

A: The field of market research is growing, with a projected job growth rate of 20% over the next 10 years. As businesses continue to prioritize data-driven decision-making, demand for Market Research Specialists is expected to remain strong.

Job Descriptions:

Sales and marketing specialist, public relations writer/coordinator, brand experience manager, advertising manager, marketing operations analyst.

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Market Research Analyst

Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Market research analysts typically do the following:

• Monitor and forecast marketing and sales trends
• Measure the effectiveness of marketing programs and strategies
• Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
• Gather data on consumers, competitors, and market conditions
• Analyze data using statistical software
• Convert data and findings into tables, graphs, and written reports
• Prepare reports and present results to clients and management

Market research analysts gather data and study other information to help a company promote its products or services. They gather data on consumer buying habits, demographics, needs, and preferences. They collect data and information using a variety of methods, such as focus groups, interviews, literature reviews, market analysis surveys, public opinion polls, and questionnaires.

Analysts help determine a company’s position in the marketplace by researching their competitors and studying their marketing methods, prices, and sales. Using this information, analysts may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables analysts to develop advertising brochures and commercials, product promotions, and sales plans.

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research.

Workers who design and conduct surveys that market research analysts use are survey researchers.

Market research analysts held about 792,500 jobs in 2021. The largest employers of market research analysts were as follows:

Because most industries use market research, these analysts are employed throughout the economy.

Market research analysts work individually or as part of a team, collecting, analyzing, and presenting data. For example, some analysts work with graphic designers and artists to create charts, graphs, and infographics summarizing their research and findings.

Work Schedules

Most market research analysts work full time during regular business hours.

Market research analysts typically need a bachelor’s degree. Some employers require or prefer that job candidates have a master’s degree. Strong research and analytical skills are essential.

Market research analysts typically need a bachelor's degree in market research or a related business, communications, or social science field.

Courses in statistics, research methods, and marketing are important for prospective analysts. Courses in communications and social sciences, such as economics or consumer behavior, are also helpful.

Some employers of market research analysts require or prefer a master’s degree. Several schools offer graduate programs in marketing research, but analysts may choose to complete a bachelor’s degree in another field, such as statistics and marketing, and earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.

Licenses, Certifications, and Registrations

Analysts may pursue certification, which is voluntary, to demonstrate a level of professional competency. The  Insights Association  offers several certifications for market research analysts, including the IPC Principal and the IPC Masters. Candidates qualify based on industry experience and passing an exam.

Other Experience

Completing an internship while in school may be helpful. Prospective analysts also may gain experience by volunteering for an organization and helping with market research or related projects.

Employers may prefer to hire candidates who have experience in other positions that require collecting and analyzing data or writing reports to summarize research. 

Market research analysts typically have an interest in the Thinking, Persuading and Organizing interest areas, according to the Holland Code framework. The Thinking interest area indicates a focus on researching, investigating, and increasing the understanding of natural laws. The Persuading interest area indicates a focus on influencing, motivating, and selling to other people. The Organizing interest area indicates a focus on working with information and processes to keep things arranged in orderly systems.

If you are not sure whether you have a Thinking or Persuading or Organizing interest which might fit with a career as a market research analyst, you can take a career test to measure your interests.

Market research analysts should also possess the following specific qualities:

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. Market research analysts must assess all available information to determine what marketing strategy would work best for a company.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

The median annual wage for market research analysts was $63,920 in May 2021. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $37,570, and the highest 10 percent earned more than $128,320.

In May 2021, the median annual wages for market research analysts in the top industries in which they worked were as follows:

Employment of market research analysts is projected to grow 19 percent from 2021 to 2031, much faster than the average for all occupations.

About 99,800 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire. 

Employment growth will be driven by an increasing use of data and market research across many industries. These workers will be needed to help understand the needs and wants of customers, measure the effectiveness of marketing and business strategies, and identify the factors affecting product demand.

The increase in the collection and analyses of big data—extremely large sets of information, such as social media comments or online product reviews—can provide insight on consumer behaviors and preferences. Businesses will need market research analysts to conduct analyses of the data and information.

For more information about market research analysts, visit

Insights Association

For resources and information about qualitative research, visit

Qualitative Research Consultants Association  (QRCA)

Where does this information come from?

The career information above is taken from the Bureau of Labor Statistics Occupational Outlook Handbook . This excellent resource for occupational data is published by the U.S. Department of Labor every two years. Truity periodically updates our site with information from the BLS database.

I would like to cite this page for a report. Who is the author?

There is no published author for this page. Please use citation guidelines for webpages without an author available. 

I think I have found an error or inaccurate information on this page. Who should I contact?

This information is taken directly from the Occupational Outlook Handbook published by the US Bureau of Labor Statistics. Truity does not editorialize the information, including changing information that our readers believe is inaccurate, because we consider the BLS to be the authority on occupational information. However, if you would like to correct a typo or other technical error, you can reach us at [email protected] .

I am not sure if this career is right for me. How can I decide?

There are many excellent tools available that will allow you to measure your interests, profile your personality, and match these traits with appropriate careers. On this site, you can take the Career Personality Profiler assessment, the Holland Code assessment, or the Photo Career Quiz .

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Marketing Research Analyst Job Description

Marketing research analyst duties & responsibilities.

To write an effective marketing research analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing research analyst job description templates that you can modify and use.

Sample responsibilities for this position include:

Marketing Research Analyst Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Marketing Research Analyst

Typically a job would require a certain level of education.

Employers hiring for the marketing research analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Statistics, Education, Economics, Finance, Business/Administration, Psychology, Social Sciences, Engineering

Skills for Marketing Research Analyst

Desired skills for marketing research analyst include:

Desired experience for marketing research analyst includes:

Marketing Research Analyst Examples

• Microsoft Word (.docx) .DOCX
• PDF Document (.pdf) .PDF
• Image File (.png) .PNG
• Proactively analyze research findings, in cooperation with Directors/Senior Managers, to develop client-friendly internal reports for both quantitative and qualitative reporting, using a story-based reporting approach
• In collaboration with our regional Consumer Insights team lead quantitative and qualitative projects that help to diagnose and understand business performance
• Manage and leverage secondary data sources, looking for ways to tie them together with stated and behavioral data
• Understands and applies various statistical concepts, research data, standards, and
• Provides support to sales and marketing staff by producing Managed Accounts product materials and information with software such as Microsoft Excel, PowerPoint, Adobe Illustrator and InDesign
• Supports Managed Accounts product and services communications, publishing and distribution thru Exact Target, Salesforce, and various website publishing systems
• Develops, updates, customizes, and assembles reports, marketing or sales materials for client/prospect management presentations or meetings utilizing investment product data and systems
• Assists with responses to requests for proposals, client/program questionnaires and in developing routine fee proposals
• Obtains and summarizes market research, client data and competitor information for marketing research and sales staff
• Hone your critical thinking and analytical skills, focusing on better understanding client business issues, analytic plan development, and report writing – with attendance and participation in client meetings / presentations
• Experience with European alternative asset, alternative strategy and solutions-oriented products European regulatory regimes and fund structures desired
• Proficiency in Excel, and various quantitative research systems (ex
• Knowledge of multiple types of investors (ex
• Ability to communicate effectively both orally and in writing, and to establish and build strong internal working partnerships with partners in sales, marketing and product strategy, and investment senior management
• Knowledge and experience associated with macro economies, traditional and alternative investment markets, and investment products required
• It is driven and solution-oriented and can overcome obstacles to drive projects through completion
• Broad thinker and strategic planner who can prepare and present presentations and research materials for our broadcast and digital properties utilizing Powerpoint, Excel, Emerging tools
• Bring analytical expertise to key projects, including analysis and generation of key insights
• Provide guidance and support for ad hoc inquiries
• Gathers customer and/or third-party data from internal sources (e.g., Business Development, Marketing Research Department, ) for use in marketing research projects
• Performs analyses using statistical software (e.g., Statistical Package for the Social Sciences) to facilitate understanding and interpretation of data
• Writes Requests for Proposals to facilitate vendors’ understanding of UPS’s expected project deliverables
• Programming for data management and governance (SQL, MySQL) and application development (web technologies, PHP, JS, HTML, CSS) based on free code frameworks and libraries (Laravel, Symphony, jQuery, Doctrine, Eloquent, Blade, Smarty, Twig )
• Software estimation – level of effort assessment, IT Infrastructure support – Macintosh server monitoring, troubleshooting & issue escalation
• Updates third party and consultants databases to accurately and effectively convey information regarding the firm and its investment management strategies
• Manages relationships with data service providers
• Experience in market research, advertising or media
• Experience with Hyperion Essbase/Smartview, Oracle R12, OBIEE, & Excel
• Experience with Month End / Forecasting duties and Financial Statements
• Experience using SQL, and Microsoft Reporting Services helpful
• Knowledge of Tableau or similar tools helpful
• 2+ years' Expertise with tools, capabilities, programs designed to facilitate management and analysis of data, enterprise reporting
• Publishing newsletters for multiple EIG new business development programs
• Providing Salesforce.com support for EIG
• Creating and maintaining SharePoint sites
• Providing executive presentation support
• Assisting in preparation of monthly reports
• Performing complex data analyses on markets, competitors, categories, products, and marketing/promotional effectiveness using specialized expert knowledge of marketing data
• Managing Marketing tests utilizing the Applied Predictive Technology (APT) Test and Learn for Sites, Benchmarker, and Market Basket Analyzer software tools
• Calculating Return on Marketing Investment (ROMI) for marketing promotions
• Collaborating with peer Marketing Analytics Analysts to collect, research, glean insights, and distill key findings from multiple secondary research sources for the purpose of writing well-organized custom research using the internet, academic, government, and secondary research sources
• Acquiring knowledge of other analytics conducted, tracked, and produced by peer Marketing Analytic Analysts
• Comfortable with numbers & numerical relationships and ability to present and explain data in a clear and concise manner
• 7+ years of work experience and a bachelor's degree in mathematics, statistics, economics, engineering, or related field
• Experience developing web applications using SQL
• Run weekly New Business Resources (NBR) meetings with Sub Mission Areas and BD representatives
• Workplace experience, minimum of 2-5 years in marketing, research, communications or design role
• Media or similar industry research experience preferred
• Managing special Marketing/Research related assignments
• Directs and conducts market research and customer assessments and draws strategic and tactical insights as they relate to the company
• Works with the companys business areas to assess their needs for marketing and customer information and structures projects to achieve these specific goals
• Support business planning teams with statistically sound existing and emerging market assessments, providing the foundation for sales planning and goal targets
• Understands and applies various statistical concepts, research data
• Work with Product Management team and outside vendors to conduct relevant market research projects
• Present data to product management team, senior management, to give insight on our business
• Support other departments research needs on request
• Develop and launch questionnaires, conduct analysis, deliver results
• Partner with the direct marketing team, marketing services and legal to launch surveys to our customer database
• Working knowledge/understanding of social media platforms including Twitter, LinkedIn, Facebook, Snap, Instagram, and how they can drive ROI for clients
• 5-10 years of experience in both qualitative and quantitative research from design to reporting and strategic application
• Fully bilingual in English and Japanese in speaking and writing
• Be able to design and execute a research plan
• Be able to lead projects and manage vendors and internal clients
• High level of width and depth of knowledge in market research techniques both qualitative and quantitative
• Support brainstorming initiatives
• Manage analysis and reports/presentation decks across the NPS 360 program (eNPS,rNPS, cNPS and tNPS)
• Lead the automation of tNPS data collection from key markets and monthly summary Global reports for Operation
• Support NPS 360 dashboard design and development to ensure a systemic data collection, data aggregation and data deliver to appropriate audiences
• Ideate and implement data analysis and visualization techniques to distill and activate findings geared to improve customer experience and create differentiation for consumers and customers at each point of contact
• Manage markets adherence to NPS protocols and support on its evolution/enhancement
• Partner to develop Consumer Experience Index, pilot in select markets and ultimately roll out at the Global level
• Advise on operational improvements based on Consumer Experience Index scores
• Provides research consultation to support product, marketing sales, and digital initiatives
• Utilizes knowledge and marketing experience to design and formulate research initiatives
• Expertise with tools, capabilities, programs designed to facilitate management and analysis of data
• Some understanding of consumer health experiences and expectations
• Bachelor’s degree, ideally in market research, marketing or psychology
• Pursuing MBA in Marketing, Quantitative Marketing, Marketing Science, Advertising or a related field of study
• Working knowledge of basic statistics, quantitative/survey research procedures
• Proficient in Microsoft Excel with the ability to create and use pivot tables, design & build tables, and graphs

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Market Research Analyst Job Description

Market research analyst duties & responsibilities.

To write an effective market research analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included market research analyst job description templates that you can modify and use.

Sample responsibilities for this position include:

Market Research Analyst Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Market Research Analyst

List any licenses or certifications required by the position: PMP, MACC, GIS

Education for Market Research Analyst

Typically a job would require a certain level of education.

Employers hiring for the market research analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Economics, Statistics, Psychology, Education, Business/Administration, Social Sciences, Finance, Mathematics

Skills for Market Research Analyst

Desired skills for market research analyst include:

Desired experience for market research analyst includes:

Market Research Analyst Examples

• Microsoft Word (.docx) .DOCX
• PDF Document (.pdf) .PDF
• Image File (.png) .PNG
• Conduct research to build detailed profiles of existing and target customers
• Conduct research to assess candidate target markets, including estimating market size and identifying key market traits, drivers, challenges and opportunities
• Perform analysis to identify customer and market trends
• Plan and conduct secondary market research on the company's competitors across market segments
• Collaborate to develop market research plans and approaches to answer specific business challenges
• Plan and lead strategic opportunity analysis and market research activities for the global pharmaceutical and OTC businesses
• Conduct ad-hoc secondary market research
• Provide analysis of sales and volume data for specific customers, products, and categories
• Perform other ad hoc analysis and present findings to senior management as required
• Maintain accountability on behalf of Global Dealer Learning to provide dealers and districts with project/program deliverables
• Minimum of 3 years market research experience on the vendor side
• Minimum of 3 years advanced analytics experience
• Conjoint and choice modeling (ACA, CVA, CBC, ACBC, MBC)
• Salford Systems Predictive Modeler Suite
• Expertise in quantitative research (web, phone and mail) and qualitative research (in person/online focus groups and in-depth interviews), including survey design, data analysis and interpretation, report writing
• Develop report packages based on internal demand that maximize relevance and usage, and minimize customization
• Look for opportunities to standardize and systematize reporting across the group, including the use of technology to reach our target audience
• Create efficiencies in recurring report processes through the advanced use of research tools such as custom screens and filters
• Seek user feedback regularly in order to further enhance report specs
• Play a supporting role in larger, more complex projects and may have to take a leading role in smaller, less complex projects
• Provide input and perspective on product and market research availability as it pertains to specific initiatives
• Fulfill ad hoc product and market inquiries submitted to group mailbox
• Run quantitative reports from syndicated research, including reach and frequencies
• Provide analysis of qualitative profile and product usage
• Run share shift analysis to show benefits of network radio
• Well developed knowledge of a wide range of custom market research methodologies and techniques especially in the area of customer satisfaction/loyalty research, brand awareness/usage and new product development
• Minimum of five years experience in market research
• BA/BS, preferably in Customer Research or Marketing
• 4+ years of work experience in business environment, experience in customer insights and/or retail is a plus
• 2-4 years of progress towards a degree in Marketing
• Fall 2015 Internship
• Imputes key data for department’s computer files and library archives
• Ensures purchase orders are established with contracted vendor fielding the test and works with our finance teams to assure payment is made accordingly
• Monitors digital and TV feedback thru social sources (Facebook, Google, et al) to see how findings from those outlets are similar or different from what was reported in research testing
• Communicates with contracted research vendors to set sample specifications on outgoing tests, design and develop questionnaires, and provides norms to establish benchmarks using internal historical databases
• Works closely with our production teams and filmmakers to review all aspects of the test screening process to make sure everyone is on the same page
• Works with distribution and sales branch to select proper theater venue, and book security to protect the film with protocols established by our anti-piracy unit
• Incorporates information on test screening details in our internal status report
• Monitors guest list and makes arrangements with contracted vendor if VIP's in attendance require special handling
• Establishes deliverables of who will receive toplines and a set of the questionnaires when the test screening has concluded
• Transcribes focus groups feedback, reviews data files, and reads completed questionnaires to pen concise analysis of the findings, which may be disseminated to production, filmmakers and possibly select marketing and distribution personnel
• Bachelor’s degree (Master’s preferred) in a related field (e.g., quantitative methods, statistics, mathematics, marketing, marketing science, business)
• Bachelor's Degree in Business Administration/Management, Economics, Finance, Math, Information Sciences, Biology/Biological Sciences, Chemistry, Health/Nutrition, Marketing, Engineering, or a health-related field
• Ability to synthesize data/information and derive useful themes and trends within the business
• An energetic and enthusiastic team player, with ability to develop strong partnerships within the COE and across core banner partners
• Any experience with media research and software programs including Nielsen Audio, Scarborough, GfK/MRI, AdSpender, ACT1 and Strata is a plus
• Genuine interest in the broadcast media industry
• Knowledge of or experience working in higher education, or market research positions in other industries
• Manages Projects - detailing and guiding project structure to in-market execution
• Uses both primary and secondary research to develop, analyze, synthesize and communicate actionable insights to key stakeholders
• Assists with supporting, developing, communicating, and implementing the strategic direction of the Consumer Research team
• Proactively mine/analyze available data sources to further our team’s understanding of the business/market, develop hypotheses and identify insight
• Create the 'story' to facilitate communication of relevant results
• Closely interact and consult with relevant business teams to ensure objectives, data collection and analysis support key priorities
• Support the Market Research Manager to help manage external resources/vendors to execute market research, data analysis, and reporting to ensure cost-efficient, accurate, and timely completion of projects
• Develop a broad and rich understanding of key industry/company trends by leveraging secondary data sources to help monitor and diagnose the brand/category and address business issues and information needs
• Participate in study design meetings with project team and/or clients
• Proven competency in managing and administering a learning management system
• Extensive experience in event contract management with hotels and facilities
• Possess high quality human relations and communication skills to handle upper-level dealer management engagement
• Thorough knowledge of company products, product applications or invoicing programs
• 3 to 5 years of job-related experience within dealer development and learning
• Experience with international dealers and training events
• Handling the details of implementing and managing all phases of market research and strategic communications projects
• Conducting analysis of research studies and creating coherent presentations to help drive strategy and planning
• Devise and evaluate methods for collecting data such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews
• Conduct research and develop strategies that brief marketing team regarding product launch plan
• Conduct post launch research that brief Acura product planning and marketing teams
• Conduct research and analysis to provide business and market insight
• Understand regional power market dynamics
• Learn load forecasting methods and perform annual regional load forecast using MetrixND
• Act as an internal consultant to the business - successful candidate must be self-motivated to learn new subjects and clearly articulate key concepts
• Develop visually compelling presentations with content rich material and with backup data/analysis for use by colleagues and senior leadership
• CFA/MBA or progress towards a CFA/MBA is preferred but not necessary
• The ability to build organized, concise, and transferable models in Excel is required
• Experience in working with various marketing research databases and software systems is preferred
• The ability to work in both a team environment and independently is important
• Minimum of a Bachelor's Degree in Business with prior experience in dealer learning development work in a Distribution Services Division or Business Unit Division
• Entry level position - prior internships in the media arena required

Related Job Descriptions

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Defining the Role

Market researcher, what is a market researcher.

Similar Job Titles:

Market Research Analyst, Marketing Research Analyst, Market Researcher, Market Research Consultant, Market Research Specialist

A Market Researcher collects and studies information about customers, sales trends, products, and services to develop future marketing plans. They may also use the data gathered to write reports that are used to direct business plans.

When posting for a Market Researcher, many companies may use job titles such as Market Research Manager or Market Research Analyst (although some employers believe Researcher and Analyst are two distinct jobs).

What does a Market Researcher do, typically?

Collects information to influence marketing campaigns.

A Market Researcher pulls information from surveys, research reports, trend data, and business assessments that will guide future changes in products, services, and marketing tactics.

Is Familiar with consumer opinion collection methods

These specialists applies quantitative and qualitative methodologies to design, administer, and interpret surveys, experiments, focus groups, polls, market research, sales data, etc.

Organizes research results for analysis

They also work with data analysts to translate consumer data into functional and accessible information that is used to align a product, service, marketing strategy, or sales tactic with consumer desires and trends.

Common misconceptions about the Market Researcher role

A Market Analyst/Research Analyst: A Market Researcher collects and studies information, and usually works on both the font and back end of the data, performing experiments and interpreting results. A Market Research Analyst usually focuses on the back end, compiling and analyzing the data. These two roles often overlap.

A Market Intelligence Analyst: A Market Researcher collects and studies information relevant to a specific marketing strategy. A Market Intelligence Analyst focuses on information critical to a company’s markets.

Important metrics for a Market Researcher

Market Researchers use statistical methods to execute and evaluate research. These methods include:

• multiple regression,
• discriminant analysis
• factor analysis
• cluster analysis
• multidimensional scaling

Market Researcher Salary

US Based, employer-reported data for a Market Researcher:

• 25th Percentile $62 K
• Average $72.4 K
• 75th Percentile $81.7 K

Market Researcher Job Description

Copy the text below and paste it into your own job description, or, into our FREE downloadable template in the section that looks like this: <INSERT JOB DESCRIPTION COPY FROM BLOG POST HERE>

As a Market Researcher at <Company XXX>, you’ll get to showcase your expertise designing and executing studies, surveys, and experiments to discover what our customers like and don’t like about our products and services. More specifically, you’ll get to:

• collect and study information about customers, sales trends, products, and services to direct our future business and marketing plans
• use your experience with consumer opinion collection methods to design, administer, and interpret surveys, experiments, focus groups, polls, market research, sales data, etc.
• work with data analysts to translate consumer data into functional and accessible information that can help us change or revise a product, service, marketing strategy, or sales tactic
• develop strong client and vendor relationships to deliver consumer information that has a direct affect on our business goals and ROI

Hire a Market Researcher

We can help you find a qualified Market Researcher who fits your specific needs. Send us a few details about your ideal candidate, and we’d love to start the search for you!

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