how to write a visual argument essay

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Visual Rhetoric: Analyzing Visual Documents

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Definition and Goals of Visual/Rhetorical Analysis

A visual document communicates primarily through images or the interaction of image and text. Just as writers choose their words and organize their thoughts based on any number of rhetorical considerations, the author of such visual documents thinks no differently. Whether assembling an advertisement, laying out a pamphlet, taking a photograph, or marking up a website, designers take great care to ensure that their productions are visually appealing and rhetorically effective.

The goal of any rhetorical analysis is to demonstrate your understanding of how the piece communicates its messages and meanings. One way of looking at this process is that you are breaking the piece down into parts. By understanding how the different parts work, you can offer insights as to the overall persuasive strategies of the piece. Often you are not looking to place a value judgment on the piece, and if there is an implicit or implied argument you may not be ultimately taking a side.

It’s worth asking then: is rhetorical analysis of visual documents any different than this basic description? Yes and no. Sometimes you will encounter an interplay of words and images, which may complicate the number of rhetorical devices in play. Additionally, traditional schooling has emphasized analysis of certain texts for a long time. Many of us are not so accustomed to giving visual documents the same kind of rigorous attention.

We now live in such a visually-dominated culture, that it is possible you have already internalized many of the techniques involved with visual communication (for example, every time you justify the text of your document or use standard margins, you are technically using visual rhetoric).

That said, writing a rhetorical analysis is often a process of merely finding the language to communicate this knowledge. Other times you may find that looking at a document from a rhetorical design perspective will allow you to view it in new and interesting ways.

Like you would in a book report or poetry analysis, you are offering your “reading” of the visual document and should seek to be clear, concise, and informative. Do not only give a re-telling of what the images look like (this would be the equivalent of stopping at plot summary if you were analyzing a novel). Offer your examples, explain the rhetorical strategies at work, and keep your focus on how the document communicates visually.

Visual Argument Essay

To find inspiration for your paper and overcome writer’s block
As a source of information (ensure proper referencing)
As a template for you assignment

As it has been revealed, images are more powerful in persuasion and information provision than mere words. This is due to their ability to reach a wider audience base, including those who are unable to read or write. Importantly, images are efficient in producing clear mental images about the information being conveyed.

On this basis, many advertisers have been finding it more effective and efficient to use visual objects and pictures in their advertisements, which are reinforced by some explanatory words. Since images are great influencers on thinking patterns, their massive use in various advertisements impact more to the target groups than just mere words.

It has been revealed that, images portray hidden values of culture and therefore more appealing on human beliefs and values. Considering the advertisement shown below, eye appeal has been greatly realized.

The use of color mix in this advertisement seems appealing. Having green color mixed with and blue in the container in which the drink is stored reflects massive power of the drink to meet the consumer’s needs. This is because; green and blue are considered as natural colors, implying that nothing exceeds nature.

As a result, this ad meets the requirements of the consumers in its color mix to assuring success to the drink takers in their racing tournaments. In fact, the use of colors in this advertisement has largely realized the ultimate goal of enticing the target group of the product

In the advertisement shown above, the advertisement seems highly appealing by presenting how the castrode drink gives individuals supernatural power to win in a very competitive racing tournament. More precisely, the advertiser presents the drink as enhancing individuals to reach high levels than expected.

For instance, the advertisement presents a motor-bike sporting activity, where the advertiser presents the contestant who drinks castrode drink as reaching the sky, and finally emerges as the winner. This is a very powerful eye appealing advertisement, capable of creating enthusiasm among the consumers to take the drink. The use of visuals to reflect naturality in an advertisement impacts more than just mere words to the target groups.

The use of shock appeal in this advertisement has largely made the message being conveyed sink deeper in the target group’s heart. Having a figurative contestant in a racing tournament who seems to be reaching the sky, reflects the powerful nature of the drink to make individuals reach far much higher than they expected.

If fact, the use of sky at the back ground of this visual advertisement shows how natural the drink is to enhance self actualization. Quite significantly, the images presented in this advertisement reflect a real life racing tournament where individuals who take the castrode drink always emerges as winners. The use of visuals to reflect real life situation in an advertisement as one of the most powerful strategies to facilitate consumer’s confidence in the product.

As it has been revealed, high degree of accuracy in advertising is achieved through the use of pictures, other than using only mere words. With effective use of color mix, and presenting the pictures used to represent real life situation, the target group is greatly enticed to purchase the commodity. It has been revealed that, information presented by use of pictures impacts a lot on the mind, as precise and accurate information is relayed by use of images, rather than mere words.

Further Study: FAQ

📌 how to write a visual argument essay, 📌 what is a visual argument, 📌 what are some examples of visual arguments, 📌 what are good visual argument ideas.

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IvyPanda. (2018, September 4). Visual Argument. https://ivypanda.com/essays/visual-argument/

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Visual Analysis Essay

Visual Analysis Essay - A Writing Guide with Format & Sample

14 min read

What is a Visual Analysis Essay

A visual analysis essay basically requires you to provide a detailed description of a specific visual work of art. It is a type of analytical essay that deals with imagery and visual art instead of texts.

The subject of a visual analysis essay could be an image, painting, photograph, or any visual medium.

In this type of essay, you need to describe the artwork and analyze its elements in detail. That is, how different elements and features fit together to make the whole work stand out. In this sense, you need to use a mixture of descriptive writing and analytical language.

To write a good visual analysis essay, you need to know the basic visual elements and principles of design. Let’s learn about these concepts first before diving into the writing steps.

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Visual Elements for a Visual Analysis Essay

Writing a visual analysis essay involves analyzing the visual elements of a piece of art. These elements form the basis of the features and characteristics of an image.

Below you can find the common visual elements of a visual analysis essay.


	The element composition describes how things relate to each other. When you are analyzing an image, focus on answering questions related to composition. These questions include what the primary figure is, how other figures are placed, and what is left out.
	It is the part of an image where the artist intends to draw the audience's attention. Understanding the focal point helps you grasp the overall meaning of the image.
	When writing a visual analysis essay, you must describe how colors affect the image. You should focus on the colors and how it affects the overall tone and mood of the image.
	This is about the actual lines presented in the image. You need to describe how lines help grab the audience’s attention toward the specific parts of the image.
	It is about how smooth or rough an object is. A texture can either be real on two-dimensional art or three-dimensional art.
	It is about how the artist uses various shapes in the image. It includes ovals, circles, squares, and rectangles. You should describe what shapes are used by the artist and what they represent.
	It refers to the aspect of light and shading. Through this element, the writer can make 2D objects appear like 3D objects. You should focus on where the writer has used light and shading to enhance aspects of their work.
	It refers to the degree to which the artist has used dark and light aspects in some specific parts of the work. You should discuss how the artist has used these elements in their work.
	It is about the overall size of the image with a relative size of figures provided in it. You should explain why the artist has selected a particular image size and why different objects have different sizes.
	It refers to the use of objects with a symbolic meaning in the image. You should identify whether the image has symbolic objects in it and what they represent.

Principles of Design in a Visual Analysis Essay

In addition to visual elements, you must also consider the principles of design for writing a great visual analysis essay. These principles help you identify and explain the characteristics of the image.


	It refers to the distribution of different visual elements in the image. You should describe images by addressing symmetrical, asymmetrical, and radical balance.
	It refers to the object that draws the audience’s attention when they look at the image. You should discuss how the artist uses various elements to enhance some parts of the image.
	It refers to the use of objects in the image or visual display repeatedly. You should identify objects or symbols used repeatedly in the image.
	When writing a visual analysis essay, you must describe how colors affect the image. You should focus on the colors and how it affects the overall tone and mood of the image.
	This principle is about whether the relationship between objects in the image or visual display is realistic or not. Explain what the artist tried to convey through their artwork.
	To what extent the artist has used elements in the image to influence the audience’s perception. You should explain how different elements are used in the image to create a certain mood or meaning.
	It refers to the use of opposing elements. You need to describe the contrasting elements and if they affected the overall quality of the image.
	It refers to the degree to which people viewing an image can process it. This principle indicates the importance of color, size, and other elements in an image.
	This principle is about the use of spaces between repetitive elements. There are different types of symmetrical designs, and you should describe how the artist used them in the image.
	It refers to the use of objects in the image. It is basically about the distribution and placement of objects and symbols in the image. You need to explain how the artist has used different objects and how they are placed in the image.

How to Write a Visual Analysis Essay - 7 Simple Steps

Now that you have an idea about visual elements and principles, you are now ready to proceed.

Here are the steps that you need to follow for writing a visual analysis essay. Let’s discuss them in detail.

Step 1 - Gather General Information About the Artwork

Once you have a specific artwork or image, here is how to start a visual analysis essay. You need to ask some basic questions about the work and jot down your ideas.

This pre-writing step is for brainstorming ideas. Ask these questions to begin:

Who and what does the artwork represent?
Who is the author of the piece?
Who did the artist create the work for? Who is the intended audience?
When and where was the work created? What is its historical context?
Where was this work displayed for the first time?
Identify which medium, materials, and techniques were used to create the image?

Step 2 - Note Down the Characteristics of the Artwork

The next thing that you need to do is identify what the image depicts. Moreover, you need to identify and describe the visual art elements and design principles used in the work.

Here’s what you need to note:

The subject matter and its representation.
Colors, shapes, and lines used in the composition.
The balance, proportion, and harmony within the artwork.
Any symbolism or metaphors present.

By pointing out such characteristics, you set the stage for a nuanced analysis in your essay.

Step 3 - Visual Analysis Essay Outline

Once you have gathered your main points by carefully studying the image, you should now organize them in an outline.

Here is how you make an outline for your visual analysis essay:

Step 4- Write the Introduction

This is the first paragraph of a visual analysis essay in which you need to provide some background information on the topic. After grabbing the readers’ attention with an interesting fact, briefly provide information on the following points.

Talk briefly about the painting and its artist or creator.
Provide a brief description of the painting and give historical context
Add an interesting fact about the artist or the painting.

The introduction should end with a thesis statement. The visual analysis essay thesis states the analysis points on the artwork that you aim to discuss in your essay.

Step 5 - Provide Detailed Description, Analysis, and Interpretation

In the body section, you need to explore the artwork in detail. In the first body paragraph, simply describe the features and characteristics of the work. For instance, talk about the technique being used, shape, color, and other aspects to support your thesis.

In the next paragraphs, you can go into the analysis and interpretation of these elements and the work as a whole. Present all the details logically and discuss the relationship between the objects. Talk about the meaning, significance, and impact of the work.

Step 6 - Writing a Conclusion

Once you have completed the body section, move to the conclusion paragraph. This is the last paragraph of the essay that should be strong and well-written to create a sense of closure.

Here’s how you can do it

Revisit the main insights gained through the analysis, summarizing the key visual elements and principles discussed.
Emphasize the significance of cultural or historical context in interpreting the visual narrative.
Tie together the threads of your analysis to reinforce your thesis or main argument.
End with a memorable statement and encourage readers to carry the lessons learned from the analysis into their own encounters with art.

Step 7 - Edit & Revise Your Essay

Here’s how to end your visual analysis essay: edit and revise your first draft until it becomes the perfect version. Consider these steps for an excellent revision:

Review for Clarity: Ensure your ideas flow logically. Clarify any ambiguous or unclear statements to enhance the overall readability of your essay.
Trim Unnecessary Details: Trim excess information that doesn't directly contribute to your main points. Keep your analysis focused and concise.
Check Consistency: Verify that your writing style remains consistent throughout the essay. Maintain a balance between formal language and engaging expression.
Fine-Tune Transitions: Ensure smooth transitions between different sections of your essay. Transitions help guide your reader through the analysis, making the journey more enjoyable and comprehensible.
Proofread for Errors: Carefully proofread your essay for grammar, spelling, and punctuation errors. A polished essay enhances your credibility and the overall professionalism of your work.

With these basic steps, you can craft an amazing visual analysis essay. Read on for some useful tips for analyzing different kinds of visual subjects.

Tips on How to Analyze a Photograph

Painting and photograph analysis are very similar. There are three ways in which photo visual analysis is conducted: description, reflection, and formal analysis.

Although the historical study may be used, it is not necessary.

Description - It implies examining the picture carefully and considering all of the details. The description should be neutral, focusing on simple facts without expressing a personal viewpoint.
Reflection - For the next stage, consider the emotions that the picture stirs in you. Every viewer will have a distinct viewpoint and feelings about the piece. Knowing some historical background might be useful when formulating an educated response.
Formal analysis - Consider the visual components and concepts. How are they shown in the photo?
Historical analysis - For a contextual analysis, keep an eye on the photo's surroundings. Make sure you comprehend the surrounding environment in which the photograph was taken. What era was this image shot during?

Tips on How to Analyze a Sculpture

A sculpture, unlike a painting or photograph, requires a different approach to visual analysis. It still depends on visible components and principles, however it does so in a slightly different way.

When you're writing about sculptures, keep the following in mind:

Medium, size, and technique - What kind of material is it? Is it carved in a negative or positive method?
Color and lightning - Describe the hue of the sculpture, whether it is painted. Was the sculptor concerned with the illumination when creating the work?
Human body and scale - Consider how a human body is portrayed in the piece. Also, assess the sculpture's size compared to that of the viewer.
Function - What was the sculpture's main aim? You could speak about whether it represented a religious conviction or honored someone, for example.
Composition - Examine the placement of the piece and determine whether there is a focal point.

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Visual Analysis Essay on Advertisement

In advertisements, visuals are used to pique interest or persuade the public that what is being advertised is needed. The goal of a visual argument is to generate attention and intrigue. Images are utilized in advertisements to transmit information and interact with the audience.

When conducting a visual analysis of an ad, keep the following in mind:

Textual Elements
Illustrations
Composition

This all has an impact on how people perceive information and how they react to it.

When you analyze the visuals of an ad, you're performing a rhetorical analysis. The study of images and extracting information from them is known as visual rhetoric. It aids in the comprehension of typography, imagery, and the structure of elements on the page.

How to Write a Visual Analysis Paper on an Advertisement

Visual components in advertising are important. It aids in the persuasion of the audience.

Always keep the rhetorical situation in mind while analyzing visual arguments. The following are some key elements to consider:

Audience - Who is the advertisement meant to attract?
Purpose - What message does the photo try to get across to the audience?
Design - What kind of visualizations are included? Are the visuals clear and easy to follow? Are there any patterns or repetitions in the design?
Strategies - Is there any humor, celebrities, or cultural allusions in the graphic's message?
Medium - Is the photograph surrounded by text? Is there any text within the picture? How does it interact with the picture to produce an intended effect if there is any?
Context - What are the characters in an ad? Where are they positioned?
Subtext - Consider the meaning of the picture's words. What are they trying to say?

Visual Rhetorical Analysis Essay Examples

Here are some visual analysis essay samples that you can read to understand this type of essay better.

Art history Visual Analysis Essay Example

Political Cartoon Visual Analysis Essay

Rhetorical and Visual Analysis Essay Sample

Mona Lisa Visual Analysis Essay

Visual Analysis Essay Topics

Here are some top visual analysis essay topics that you can choose from and begin the writing process.

Make a review of your favorite Hollywood production and discuss the visual arts involved.
Write about the use of color and action in TV commercials.
Discuss how the brand name is displayed in digital media campaigns.
Discuss different types of visual appeals used in web ads.
What is the special about Cleo Award-winning ads?
The Use of Light and Shadow in Caravaggio's "The Calling of Saint Matthew"
The Symbolism of Colors in Vincent van Gogh's "Starry Night"
What is the importance of art and culture in our life?
How has art changed over the last 50 years?
The use of colors in marketing and advertising.

To conclude,

From gathering information about the artwork to crafting a compelling analysis, we've navigated the essential steps you need for a visual analysis essay. Moreover, with the specific tips and examples, you have everything you need to get started.

So dive into the writing process with confidence and return to this blog whenever you need help on any step!

However, if you have gone through the whole article and are still unsure how to start your essay, we can help you.

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Keep reading

Visual Analysis Essay

Last updated on: Feb 9, 2023

Writing Guide of Visual Analysis Essay for Beginners

By: Cordon J.

Reviewed By: Chris H.

Published on: Nov 9, 2021

A visual analysis essay is different from other essays because it requires you to study the design elements and principles. These include color, size, shape, and line are design elements. And balance, texture, contrast, and proportion are the main principles.

However, if you have confusion in writing this type of essay, read this blog and learn everything about it.

Below is a stepwise guide to writing a visual analysis essay along with some tips and examples. You can also pick a topic from the given list to get started.

On this Page

What is a Visual Analysis Essay?

A visual analysis essay is an essay in which the writer provides an engaging description of the pictures, architecture, or photos. This type of essay is common in art, history, and English classes and requires in-depth research skills.

The main purpose of the visual analysis essay is to:

Describe the piece of art, image, or other visual work.
Examine the artwork from your point of view.
Discuss the elements of visual display in detail.
Give interesting facts about the art and the artist

Moreover, the language in the visual analysis essay should be descriptive. Also, you should have a detailed grasp of the few things, such as:

Other contemporary art forms
Background in which the artist created it

Therefore, without these, you would never create a well-written visual analysis essay.

Visual Analysis Essay Format

The format of the visual analysis essay is similar to different types of essays. Without a proper format, you will never write a great essay.

Below is the essay format that you should follow when writing your essay.

Start with an interesting hook statement

Describe the image vividly

Discuss the purpose of the artist

Give interesting facts

Conclude with thesis statement

Support your main idea

Describe your thoughts

Wrap up the entire essay

Restate the thesis statement

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How to Write a Visual Analysis Essay?

Before you start writing the essay, you must do some planning and preparation. However, writing a visual analysis essay is not difficult if you follow the proper steps and procedures.

Therefore, for your help, we have gathered some steps that can help you in writing a great essay.

1. Understand your Teacher’s Requirements

When you first start writing your essay, you should always ask the teacher for specific instructions. Some teachers provide written guidelines and require students to follow them. When you are unsure, ask them for clarification before proceeding with anything else

2. Choose the Topic

One of the most important steps in writing a successful essay is finding an interesting topic. You should choose something that will intrigue your audience and be easy to research. Otherwise, it can turn into a time-consuming task.

3. Gather Information

After selecting the essay topic, start collecting information. You should know:

When and where was the work created?
Who is the author of the piece?
What does the artwork represent?
Identify which materials were used.
What medium was used?

Therefore, keep these points in your mind and collect data according to them.

4. Create the Visual Analysis Thesis Statement

The thesis statement is the backbone of an essay. Therefore, it should be clear and concise while also covering your main point in a way that's engaging for readers.

5. Draft the Visual Analysis Essay Outline

With the help of an essay outline , you can easily make your writing phase easier. You will figure out what structure to use and plan how to organize everything before working on it.

The visual analysis essay outline consists of:

An essay introduction serves as the basic foundation of the essay where you summarize the point of discussion, including:

Start with an attention-grabbing hook statement.
Briefly describe the essay topic.
Give interesting facts about the artwork to give readers some context.
State the thesis statement.

So, you need to include these things in the introductory paragraph.

The essay body presents the main arguments and thoughts. In this section, explore the artwork and all its aspects in detail. Also, in each body paragraph, discuss each idea in detail that supports your thesis statement without giving inaccurate information.

The conclusion is the last section of the essay, where you give your thoughts and opinion about the subject.

Restate the major arguments and the thesis statement. It is supposed to sum up the entire purpose of your argument, which means it's important to impress readers with your statements.

6. Proofreading and Revising

Proofreading is the most important step in ensuring a successful essay. You'll need to read it again and make sure that all your points are clear, logical, and well-supported. You can also ask your friends, seniors, or family members to proofread your work.

Without proofreading, never submit or publish your essay. It gives a bad impact on your readers if there are any typos - even minor ones.

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Visual Analysis Essay Examples

Visual analysis essays give you a chance to show off your creativity. Therefore, we have gathered some great examples from professional writers just for your help.

VISUAL ANALYSIS ESSAY SAMPLE

ART VISUAL ANALYSIS ESSAY EXAMPLE

RHETORICAL AND VISUAL ANALYSIS ESSAY

Visual Analysis Essay Topics

The topic has a huge impact on people. The reader decides whether they read the entire essay or not based on your topic.

For your help, we gathered some essay topics that you can use for your visual analysis essay.

Don’t forget how revolutionary Cubism was to the art world at the time.
Exercising, the latest workouts, and who uses them.
Discuss different types of emotional appeals used in web ads.
What is the special feature of Cleo Award-winning ads?
An animation in favor of equality for the poor.
Analyze the society’s response to the COVID-19 pandemic.
Write about superstitions and their impact on society.
Does the artwork contain items that symbolize something?
The use of colors in marketing and advertising.
Examine the way weather conditions affect one’s well-being.

So, choose the best one from the list mentioned above that you find interesting and easy to write.

Tips for Writing the Visual Analysis Essay

Below given are tips that you should follow and create a perfect visual analysis essay.

Follow the proper essay structure.
Choose an engaging essay topic.
Never forget to create an essay outline.
Discuss the visual elements and visual art.
Use several elements of design to create an image.
Understand the focal point.
Start with the strongest qualities and finish with less valuable ones or vice versa.
Keep the audience’s interest in mind.
Be precise.
Include only relevant information.
Pick powerful arguments for the body section.
Don’t write vague words or sentences.
Write a good essay introduction that grabs the reader’s attention.
Create a strong visual argument.
Look at the historical context of the artwork.
Analyze an artwork based on your own observations.
In the pre-writing phase, do drafting, in-depth research, revision, and editing.
Try to conclude your essay, not just restate the thesis statement.
Proofread it several times and correct all the mistakes.

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Frequently Asked Questions

How long is a visual analysis essay.

There is no specific limit set for the visual analysis essay. It depends on your chosen topic. However, it is better to use the five-paragraph essay structure for your essay.

What should a visual analysis essay include?

Here are some things that you should include in the visual analysis essay.

Discuss the purpose of the artist.
Explain how the image was created.
Talk about the controversy or misunderstanding about the art.

How many paragraphs should an analysis essay have?

An analysis essay contains five paragraphs, and each has some analysis components:

Introduction with thesis statement
Three main body paragraphs

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Cordon. is a published author and writing specialist. He has worked in the publishing industry for many years, providing writing services and digital content. His own writing career began with a focus on literature and linguistics, which he continues to pursue. Cordon is an engaging and professional individual, always looking to help others achieve their goals.