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How to Create a Stunning Presentation Cover Page [+ Examples]

Published: January 06, 2021

When you're focused on creating a meaningful, persuasive presentation, it's easy to overlook the cover page. But giving that first page of your deck a little more love can actually go a long way towards grabbing your audience's attention early on and setting the tone for the rest of your presentation.

A stunning presentation cover page can intrigue your audience into wanting to know more and increase engagement with the information you’re presenting. On the other hand, a lackluster slide, or even the lack of one, can dampen audience enthusiasm for your presentation, and maybe even your own.

You've put so much work into your presentation -- why waste that valuable real estate on the first slide of your deck?

In this post, we'll cover the basics of creating a presentation cover page that's informative and attention-grabbing. Let's dive in.

What's included in a presentation cover page?

A good presentation cover page accomplishes three simple things:

• It introduces the topic with a straightforward title.
• It introduces you (and your organization, if applicable)
• It sets the tone of your presentation.

We probably don't need to tell you this one, but your presentation cover page should be centered around a title. And ideally, a title that's straightforward, descriptive, and simple. If you're finding it hard to keep your title short, add a subtitle (in smaller print) to clarify what you'll be speaking about.

Next, identify the person (or group) who will be giving the presentation. In some cases, this will be as simple as including your own name, and in others, you'll want to include your company name, logo, department, or other identifying information. As a general guideline, you'll need less identifying information if you're giving an internal presentation.

If your audience is mainly folks outside of your company (or there are plans to distribute your deck externally) you'll typically want to include more information to identify your company clearly.

A successful cover page sets the "tone" of your deck -- but what does that really mean? The colors, imagery, fonts, and placements of different elements on your cover page all create a specific visual style that the rest of your deck should follow.

A well-designed page conveys a sense of professionalism and preparedness that a simple monochrome text slide simply cannot. Even if you're not a design expert, you need to pay attention to the aesthetics of your cover page. Fortunately, it's easier than ever to find free, professional-looking presentation templates without needing a degree in graphic design. Whatever you choose, it's important to remain relevant to your presentation (and, if applicable, your company's branding).

We'll explore a few examples of cover pages below so you can see how different elements converge to set the tone for a variety of different presentations.

Presentation Cover Page Examples

Below, we've compiled a number of presentation cover pages that succeed in different areas. Remember: there's no single perfect format for a presentation cover page, but hopefully, you get some inspiration from this list.

Setting An Emotional Tone

The right presentation page can set an emotional tone as well as a visual one. This presentation cover page for a nonprofit conveys a mission-driven approach to protecting nature, with a well-selected, relevant image, and a call-to-action directly in the subtitle. (Photo by Andy Køgl on Unsplash )

Focusing on a Photo

You don't need to overcomplicate the format of your cover page, especially if you have a great photo to use as a full background image. A simple stock photo here provides a clean backdrop for this presentation on remote work. Just make sure your title text is legible over any background photo you decide to use. (Photo by Corinne Kutz on Unsplash )

Leading With Your Brand

Even if you're the central speaker for a presentation, it might make more sense to highlight your team or brand on your cover page, instead of including your own personal information (you can always include your own contact info at the end of your deck for follow-up questions). Context (if you're speaking at a particular event or annual meeting) can be important to highlight as well on your cover page.

There's a big difference between a cover slide you didn't put much thought into and a slide that makes good use of whitespace and leans on strong copy. Sometimes, the best way to lead an audience into your presentation is to create space for a little mystery.

If you're giving a more casual presentation or a pitch that doesn't need to follow a particular format, consider going the minimal route and opening with a simple cover page slide that asks your audience a question (one that you of course plan to answer).

Set a Purpose

Many presentations include an agenda slide directly after your cover slide, but that doesn't mean you can use your cover slide to set a clear purpose upfront. Consider using your subtitle to explain a more robust (but still simple!) description of what you'll cover.

Presentation Cover Page Templates

Instead of creating your presentation cover page from scratch, using a template can take much of the work out of the process. Check out these websites for templates that you can use for your presentation or for inspiration to create your own designs.

A tried-and-true favorite of many marketing teams, Canva offers up a wide selection of modern, drag-and-drop presentation templates with truly unique cover pages. If you're on the hunt for a cover page that looks like you hired a graphic designer to create it just for you, Canva is a good place to start your search. Canva offers both free and paid options.

Beautiful.ai

Beautiful.ai has an intuitive, highly-customizable presentation builder that allows you to import your own visual elements directly from your computer or a Dropbox folder. Like Canva, they offer a number of free and paid template options (with great cover pages). Their biggest differentiating feature is their (frankly, very cool) adaptive AI technology, which intuits how you're trying to design a slide and makes changes automatically to suit the direction of your project.

For a completely free option with cover page starter template to suit a wide range of different projects across different formats, check out EDIT. Their online tool is specifically designed to create cover pages in a simple, easy-to-use interface.

Another highly-customizable template source is Visme, which gives users the ability to select a starting template from their (expansive) library and customize elements in a simple web editor.

VectorStock ®

VectorStock® has a massive selection of PowerPoint presentation cover page templates for purchase if you're looking for something that's ready to plug and go without the need for customization (beyond adding your own name and title, of course).

First Impressions Matter

For better or worse, audiences will judge a presentation by its cover page. Because of this, it’s vital that you give your cover page the care and attention that it deserves. Ultimately, a cover page isn't simply a placeholder, it’s a vital component that can drum up interest for your presentation. The best part is that with the tools available online, you don’t have to be an artist to create a stunning presentation cover page.

The featured image on this post was created using a Canva template.

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How to Design a Great Presentation Cover Page

A cover page is a quick and easy way to add polish to your presentation. We'll cover a few tips for creating a great cover image, and we've got ten free PowerPoint cover image templates you can download at the bottom of the page.

The cover image sets the tone for your presentation—you don't want to dive right into the content—and is a great opportunity to start your deck off on the right foot.

What to include

Your cover image should include these basic facts:

• Title Short and sweet.
• Your contact information. Email or phone number
• Your company logo. It's all about branding.

Bonus tips:

Cobranding. Presenting to a customer? Add their logo to personalize the presentation.

Conferences. Including your Twitter handle is a great idea—you might gain some followers, and it gives your audience someone to tag when they gush about your awesome presentation.

Know your Audience

Consider how your audience will view your presentation deck (projected, on their laptop, or printed like it's 1995), and make sure that the scale of your design is appropriate.

If you're presenting at a conference, your type needs to be big enough to read from the cheap seats, and make sure you have enough contrast that the text is legible even if there's poor projector quality. You don't want your audience squinting at the screen before your presentation even starts. And remember—the title page will be what's on screen when you're getting ready—walking up to the stage, fixing your microphone, or just swallowing back the sheer terror of public speaking.

If you're emailing the presentation, make sure your cover image works well as a thumbnail. That will be the first thing your reader sees when she receives the file—and, let's face it, a better image is going to drive more opens than a boring one.

Know your brand

If you have an established brand, your cover image needs to reflect it. One of the biggest problems we see with decks out in the wild is when the creator goes off-brand and uses the wrong colors or typeface. Imagine how surprising it would be to see a presentation from Coca-Cola without their trademark red, or Facebook without their blue.

Cover Image Techniques

Now that we have the basics down, here are some techniques you can use make a well-designed cover image.

Stock Photography

The workhorse of cover images is stock photography—an attractive photo with plenty of negative space, then place your text on top of it. The trick is to find the right photo and make it work for you. Pexels is a great place to find free images you can use anywhere. When you're looking for stock photos, keep these tips in mind to help you find the right image.

Sometimes you'll need to do a quick bit of editing to make the image work for you. The important thing is to find an image that works in the background —one that lets your reader focus on your message, not the photo. These images tend to look boring all by themselves—you need to use a bit of imagination to see how it will work once you layer text on it.

Once you have an image, you can desaturate and tint it to give it better contrast for your text, or manipulate the image to give it more negative space, as you see below.

Typographic

Nice typography will take a you a long way, and it's something you can do in PowerPoint without any special tools. We're in a renaissance of great, free fonts. Take a look at this selection of the best Google Fonts from the always awesome TypeWolf for inspiration.

Using custom fonts can be tricky in PowerPoint. If you're having trouble getting your fonts to show up, take a look at this article . If you're sharing the PowerPoint with others, they'll need to have the fonts installed (we recommend always exporting your deck to PDF before sharing with customers to avoid font problems).

We all know PowerPoint isn't the greatest design tool—but it does the basics well enough, and you can use it to make a minimal design that works well.

Even though they're "easy" to do, with the right layout and sense of balance you can make a design that really sings with hardly any design elements.

Strong color combinations, simple shapes, and nice typography can yield a cover page that looks great without searching for stock images or opening Photoshop. Need a little help with color combinations? Check out Kuler from Adobe .

Free PowerPoint Cover Page Templates

We've made examples of the styles above for you to download and use. These are completely free—do whatever you like with them!

Coffee Cup PowerPoint Cover

Requires  open sans download powerpoint file, beach powerpoint cover, requires  playfair display download powerpoint file, office building powerpoint cover, requires  open sans and playfair display download powerpoint file, circles powerpoint cover, bridge powerpoint cover, desk powerpoint cover, design tools powerpoint cover, simple powerpoint cover, tiled background powerpoint cover, topographic background powerpoint cover.

Enjoy! If you need some ideas to get you started, take a look at our portfolio of decks we've designed . Or if you'd like a little help on your next project, we're happy to help .

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About Lightboard

Lightboard is a B2B design service. We've helped great companies like Autodesk, Nasdaq, and Tile with design, and we'd love to help you.

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Home / How to Design a Presentation Cover Page to Grab Your Audience’s Attention — and Keep It!

How to Design a Presentation Cover Page to Grab Your Audience’s Attention — and Keep It!

You’ve done all the hard work. You’ve created the content, structured your presentation, designed your slides, and now it’s time for the final step — creating a cover page.

But there’s a little problem…..You have no idea how to do it.

You’re tempted to just type out your presentation’s title and call it a day. How important can a cover page really be, anyway?

Well, hold up. You know the saying: “You never get a second chance to make a first impression”? 

When it comes to PowerPoint and Google Slides decks, your cover page is your first impression. And just as our first impressions of people set the tone for future interactions, your cover page sets the tone for your entire presentation .

In this post we’ll be discussing how to design an impressive and effective cover page.

Let’s get started.

What to include on your cover page and why

4 design options for engaging and memorable presentation cover pages, go big with your imagery, go big with your icons, make use of strong colors and shapes, type-only cover, and a quick bonus tip…, ready to design your cover page.

Let’s start with the basics, there are 3 essential elements to include on any cover page:

Presentation title

This is a phrase that summarizes the central theme of your presentation, and/or communicates the value your audience will receive. When writing a title make sure it is clear, concise and engaging . Something super literal — “Health and safety at work presentation” — might be true, but what’s the emotional hook? “Where’s the first aid kit? Follow these 10 tips and never hear this question again” is much more likely to get attention.

Contact information

You want people to be able to get in touch after your presentation, should they have any questions, feedback or further opportunities for you.

But consider who you’re talking to. Is email appropriate? Or is it better to include your Twitter, LinkedIn or Instagram handle — do you want people to follow you and tag you in their thoughts? For pitch presentations , we’d say email. For networking events, social media.

Company logo

You’ve invested in your business’s visual brand language, so why not show it off? Including your company logo shows the audience that your work is legitimate and professional.

An additional tip: if you’re presenting to a client or organization, consider also including their logo for a personalized (and flattering) touch.  

As we touched on before, your presentation cover page will say a lot about what you’re going to share. 

A badly-designed, or sloppy, cover page suggests a lack of effort — and that the rest of your work is subpar, too. A captivating cover page will help you stand out from the crowd; getting the audience excited about what you’re about to say.

Following these four tips, and you’ll have the attention of everyone in the room:

Images are an important part of any visual presentation. Great images capture an audience’s imagination, cause them to feel emotion , and evoke a visceral reaction — all in ways that text alone cannot. 

Better still, there’s lots of ways to use images on your cover page.

The simplest would be making a photograph the focal point of the page by centralizing or enlarging it, to take up 60-70% of the screen.

Another would be using a photo as the background and placing text over it. A word of warning though: make sure your text remains legible, by paying attention to the color and size.

Whichever approach you choose, there are 5 key things to keep in mind:

• The photo must be a high-resolution image — that means it won’t pixelate or go fuzzy, even when projected onto a big screen.
• There should be a clear link between the photo and the message being conveyed in your presentation. Literal imagery is fine , but you should take time to consider what the best image for your presentation could be.
• The photo mustn’t “crowd” the page — make sure to leave enough negative space, even if it’s just for your text to be legible
• Avoid using complex, distracting or overwhelming photos.
• Use photos with colors that match your brand and/or presentation’s color scheme. And if you can’t find any, try rendering the desired photo with color overlays.

In many cases, icons work just as well as imagery.

In fact, because they’re more minimalistic in their form, they might be better suited for audiences who favor eye-pleasing simplicity.

But it’s important to understand that “simplicity” doesn’t mean a lack of character. When used properly, icons can be a great way to communicate a whole range of metaphors, emotions and aesthetics.

For example, icons with square corners appear modern and communicate a feeling of sophistication. While icons that look hand-drawn convey something more laid-back and casual.

But, as with choosing images for your presentation, there’s a few things to keep in mind:

• Use only high-quality icons and avoid ClipArt at all costs . A great place to find some free, well-designed icons is The Noun Project .
• The size, scale and positioning of your icons can alter their meaning. Icons placed off to the side, in an unusual position, will create intrigue — as will icons that only partly appear on the page. Big icons really deliver a punch, while smaller ones can feel more refined.
• Consider the color palette you’re using, too. A little bit of contrast in your color scheme adds visual flair — and shows you’ve thought about what you’re doing. Aim for at least 2 colors, and use them to contrast the icon against the background, or use them in the icon itself.

Of all the basic design elements, color is the most powerful for evoking emotion. And the right combination of shapes and colors can really excite and draw your audience in.

Think about the mood or tone you’re trying to set in your presentation, and choose a color that matches it . You can either apply this color in one shape, or use it to create numerous, smaller graphics.

Or, if you’re feeling bold, you can try to imbalance your cover page. Imbalance means that, instead of trying to make all the elements on your page seem equally weighted in shape and color, you avoid uniformity — creating a design that’s both visually striking and leaves an audience wanting more.

Asymmetry and abstraction is another quick way to stimulate visual interest. Blow your shapes up, and place them slightly off center. Then, when you’re layering your text on top, don’t place your text inside the shape but over it. 

(Trying to squeeze a presentation title into a circle or oval graphic never really works anyway!)

You’d be amazed at just how effectively you can communicate emotion through type — the options are endless!

Tired of the font families stored in your computer? There are thousands of free, high-quality and easily accessible fonts available online.

Here’s a couple of tips on how to use them:

• Use large fonts and don’t be afraid of scale.
• Try using contrasting font combinations, like a bold and impactful font alongside a light and airy one. Color is a great way to add emotion, too
• Keep it in the family by using a “ superfamily ” and limiting your choices to fonts from one typeface. But, don’t be afraid to vary the fonts by changing the size, weight, or slant.
• Try not to go overboard — limit yourself to 2 or 3 fonts overall.

If your presentation is going to be emailed, make sure your cover page also works well as a thumbnail. When your audience encounters your presentation on a tiny scale first, you want to be happy with what they’re seeing. Big, bold images work well here. 

Or maybe you’d like a bit more help? Not everyone wants to go through the design process, but your cover page is just too important to overlook. Don’t risk mediocrity — explore the fantastic, free presentation templates available on SlideCarnival instead.

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6 Tips to Create an Eye-Catching Presentation Cover Page

Table of Contents

• What Is a Presentation Cover Page? 

6 Tips to Create a Winning Presentation Cover Page

• Key Takeaways 
• Conclusion 

A good presentation cover page is just as important as the content inside it, but a great one will also draw attention and give your presentation an extra lift. By drawing attention to your presentation’s topic upfront, you can compel your audience to want to know more about what you have to say.

The cover page is one of the first things the audience will notice about your presentation. So, you must make a good first impression, and immediately. An effective PowerPoint cover page can set the tone for your entire presentation, and engage the audience from the get-go. And to get better at creating presentation cover page designs , you need to understand what an ideal presentation cover page is. 

What Is a Presentation Cover Page?

When it comes to presentations, don’t underestimate the value of a powerful and captivating title slide. It’s one of the easiest and quickest ways to get people’s attention. A sound presentation cover page design helps achieve two crucial goals. 

• Clarity in terms of the topic
• A strong introduction to your brand

In a nutshell, your PowerPoint cover page (or any other presentation cover page for that matter) exposes your viewers to the main points of your presentation. It should also pique their interest and make them want to hear more. Now, let’s move on and understand the steps involved in creating a stunning cover page .

The cover page of the presentation is often the first clue that people get about what you are going to speak about. Therefore, you need to make sure that it’s clear, concise, and compelling. To ensure this, we have put together a few easy tips for you. 

1. Come up with a catchy title

It’s ideal to come up with a title that’s plain, descriptive, and easy if you’re delivering a presentation to a bunch of people who don’t know much of what you’re going to say. If you’re having trouble cutting down a long title, you can include a subtitle underneath that explains what you’ll be delivering information on.

You can get away with anything more intriguing or artistic, depending on the topic of your presentation, but make sure your title is not too obscure or incomprehensible. For example, the title in the below-mentioned slide is easy to understand and captivating as well. Notice how the word “Conference” has been highlighted and is followed by supplementary text underneath. 

2. Check the overall tone

Why does the tone of your presentation, specifically the cover page, matter so much?  

The cover page paves the way for the rest of your presentation, and audiences are quick enough to decide whether they want to continue watching the presentation judging by its tone. But what do we mean by tone? In this context, tone means the overall style of the presentation.

A presentation cover page must dictate the objective in a professional yet quirky manner to attract and retain your audience’s attention. It should represent the worthiness and quality of your overall content. 

Apart from that, recently, aesthetics have become the topmost priority for many marketers. We, as humans, find aesthetics in everything, and easily get attracted to it. That’s why having an informative yet aesthetic cover page can set you apart from your competitors. 

Here’s an example of how tone and aesthetics should go together in a presentation cover page design. 

3. Humanize your cover page

Humans are emotional beings. A good presentation page can do more than just present the work; it can set an emotional tone for the rest of the site. 

You want to be able to wow people with your presentation, but that doesn’t mean you need to be flashy, unemotional, or insensitive. On the contrary, if you create a cover page that uses emotions to get people excited about your work, nothing like it. They will not only know what to expect but will also be able to connect with your presentation on a deeper level.

Let’s look at an example of an emotion-driven approach for presentation cover pages.

4. Shed some light on your brand

While it’s great to illustrate your objective on the cover page, it is also equally crucial to throw some light on your brand. In general, the opening page of your deck should convey what your company does. After all, it’s the first impression people will have of your company or project.

While you may be tempted to include your own photo and contact information on the cover page, it may be more appropriate to emphasize your team or brand instead. 

Here’s a brilliant example. 

5. Keep it simple

As a content creator, you must make presentation cover page designs that educate and inform your audiences. You can do so effectively by going minimalistic.

Having too many pictures and words can distract the audience and confuse them. That is why having a minimal background is extremely important. It also lends professional and clarity to your presentation.

Check out this example to get a sense of what a minimalistic cover page should look like. 

6. Use bold fonts

Last but not least, you should use bold fonts to display your ideas perfectly on the cover page. Strong fonts that include letters and numbers will attract eyeballs immediately.

Therefore, whenever you’re preparing a presentation cover page design, make sure you’re using bold and simple fonts, and not complex and thin fonts. 

Here’s an example of a presentation cover page that has a bold font. 

Key Takeaways

• A presentation cover page is a basis on which your audience decides whether to give their attention to the rest of the deck. 
• To create a stunning cover page for your presentation, you need to ensure it has a catchy and short title.
• The cover page should go well with your brand’s tonality.
• Ensure you add emotions to attract your readers.
• Add a little about your brand/business as well. 
• Follow a coherent tone for the cover page, which can be carried forward to the rest of the presentation.
• Smartly use bold fonts to capture the audience’s attention.

The cover page of your presentation is the first thing your audience will see. So, it’s important to make a great first impression with it. A well-designed presentation cover page can highlight the topics of your presentation and pique the interest of your audience. You’ll want to keep the design simple and clean.

In order to create a stunning cover page for your presentation, there are certain things you need to take care of and implement. For starters, you can keep your title short, and if there’s something more you want to add to the title, you can insert it as a subhead. Next, you should add some emotion to your cover page to gain your viewer’s attention. Apart from this, you should try and experiment with bold fonts, as they catch the viewer’s attention immediately. 

You must also add a minimalistic background to your cover pages, as too much information and pictures can confuse the viewers. And lastly, do not forget to add information about your brand or business to get your viewers acquainted with it. Remember, a great cover page can win half of your viewer’s heart, so make sure to make it as stunning as possible. 

A presentation cover page is the first thing your viewer gets to see. Basically, it is the first slide that informs your viewers about the presentation and its objectives.

An ideal PowerPoint cover page should have a captivating title, engaging imagery, and details about the company.

For the cover page, you should use bold fonts to attract the viewer’s attention and make a lasting impact. 

Yes, infographics help give viewers a clearer picture of your message. They may make them proactive listeners as well as responders.

Numbers attract viewers. So if you have statistics to back your claims, and if they’re relevant or fit the title, you should definitely go ahead and use them. 

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Free Cover Page templates

Create impressive cover pages for your assignments and projects online in just a click. choose from hundreds of free templates and customize them with edit.org..

Create impressive cover pages in a few minutes with Edit.org, and give your projects and assignments a professional and unique touch. A well-designed title page or project front page can positively impact your professor's opinion of your homework, which can improve your final grade!

Create a personalized report cover page

After writing the whole report, dissertation, or paper, which is the hardest part, you should now create a cover page that suits the rest of the project. Part of the grade for your work depends on the first impression of the teacher who corrects it.

We know not everyone is a professional designer, and that's why Edit.org wants to help you. Having a professional title page can give the impression you've put a great deal of time and effort into your assignment, as well as the impression you take the subject very seriously. Thanks to Edit.org, everyone can become a professional designer. This way, you'll only have to worry about doing a great job on your assignment.

On the editor, you will also find free resume templates  and other educational and professional designs.

Customize an essay cover page with Edit.org

• Go to formats on the home page and choose Cover pages.
• Choose the template that best suits the project.
• You can add your images or change the template background color.
• Add your report information and change the font type and colors if needed.
• Save and download it. The cover page is ready to make your work shine!

Free editable templates for title pages

As you can see, it's simple to create cover pages for schoolwork and it won’t take much time. We recommend using the same colors on the cover as the ones you used for your essay titles to create a cohesive design. It’s also crucial to add the name and logo of the institution for which you are doing the essay. A visually attractive project is likely to be graded very well, so taking care of the small details will make your work look professional.

On Edit.org, you can also reuse all your designs and adapt them to different projects. Thanks to the users' internal memory, you can access and edit old templates anytime and anywhere.

Take a look at other options we propose on the site. Edit.org helps design flyers, business cards, and other designs useful in the workplace. The platform was created so you don't need to have previous design knowledge to achieve a spectacular cover page! Start your cover page design now.

Create online Cover Pages for printing

You can enter our free graphic editor from your phone, tablet or computer. The process is 100% online, fun and intuitive. Just click on what you want to modify. Customize your cover page quickly and easily. You don't need any design skills. No Photoshop skills. Just choose a template from this article or from the final waterfall and customize it to your liking. Writing first and last names, numbers, additional information or texts will be as easy as writing in a Word document.

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Home PowerPoint Templates Template Backgrounds Cover Slides for Presentations with Shapes & Gradients

Cover Slides for Presentations with Shapes & Gradients

The title slide is inarguably one of the most important parts of any PowerPoint. It is the first impression for the rest of the presentation. If the audience loses interest from the beginning, the crux of the talk may have the same effect. Therefore, the title and design must perfectly reflect the contents of the entire presentation. The Cover Slides for Presentations with Shapes & Gradients is a collection of multi-purpose business cover templates. These aesthetic slides contain fully editable shapes to let users customize colors and design modifications.

The corporate cover slides of gradient PowerPoint offers a range of editable design for all-important first introductions. The audience will care about the presentation as much as the effort that has gone into creating it. A PPT cover page sets the tone of what comes afterward. The PowerPoint Title Slide starts with basic introductions such as name of presenter, purpose title, organization’s name, or affiliations. This is why an attractive layout design is necessary to build viewer’s interest from the beginning. With the use of visually appealing cover slides for PowerPoint, you can make your presentation standout from the start.

The Cover Slides for Presentations with Shapes & Gradients has seven PowerPoint background options with color and design variations. Each layout includes flat PowerPoint shapes with shadows and gradient colors. These slides give a modern and minimal look which could work with all types of presentations. Moreover, users can choose shapes to move, resize, or change color from the drawing format menu. You can download these banner slides deck to set the stage for your upcoming presentations.

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Blog Graphic Design 31 Powerpoint Presentation Design Tips, Ideas [with Examples]

31 Powerpoint Presentation Design Tips, Ideas [with Examples]

Written by: Sara McGuire May 03, 2023

What’s worse than sitting through a boring presentation? Being the one to deliver a boring presentation. Presentation templates to the rescue!

Say goodbye to typical, boring PowerPoint slides, too. Instead,  create a presentation that will make a lasting impression with presentation templates like this one to engage your audience:

Just so you know, some of our templates are free and some require a small monthly fee to use. Signing up to Venngage is always free.

In this post, I’ll show you how to create a presentation that will not only grab the attention of your audience but hold onto it as well.

This post will offer tips for creating different types of presentations , including:

• Pitch decks
• Elearning slides
• Class presentations
• Webinar presentations
• Marketing presentations

I’ll also give you design tips to customize our presentation templates.

Click to jump ahead:

• Dedicate each slide to only one topic
• Start with presentation templates
• Don’t overburden your slides with text
• Establish a visual hierarchy on your slides
• Pick a visual motif that runs throughout your presentation templates
• Visualize data using charts and infographics
• Create custom illustrations using icons to help tell stories
• Highlight important information using big, bold colorful text
• Alternate between different slide layouts to keep your audience engaged
• Add a progress tracker to your presentation slides
• Download your presentation as a PDF

The example above shows how you can customize our templates and export them directly to PowerPoint. Click any of the presentation templates on this page, sign up for free and you’ll enter Venngage’s online presentation maker tool. It’s a drag and drop editor that anyone can use.

Design a presentation that engages your audience

Think about the last boring presentation you sat through:

• What did the slides look like?
• Did they have a bland color scheme?
• Were there too many points (or worse, paragraphs) crammed onto one slide?
• Were the charts and diagrams clunky and hard to understand?

When people see the same old boring PowerPoint themes, there’s a good chance they’re going to lose focus.

Rich media, like video, matters more than ever and there’s no better way to stand out than by creating creative and engaging visual content . If you want to really capture your audience’s attention, you need to design creative presentations , like this one:

That means incorporating eye-catching images, effective data visualizations, and bold typography into your slide decks.

This onboarding presentation, for example, strategically uses bright icons and illustrations to make the material more engaging. This is especially important when presenting to new hires, who are likely dealing with information overload on their first day. 

In this particular case, a more visual approach is not necessarily a matter of aesthetic preference, but a decision that can make your presentations more likely to stick. Pro Tip: Venngage has over 40,000 icons and illustrations you can use to spice up your presentations!

Need something more geared towards speaking? Our keynote presentation templates are all the rage.

11 tips to hold your audience’s attention

Many Venngage users have mentioned that they’re always looking for ways to make presentations more engaging. But most of them don’t have any formal design experience.

If you’re in the same boat, don’t worry–this guide is for you. You can also check out this video for all the highlights:

Here are my top tips for designing a presentation with impact:

1. Dedicate each slide to only one topic

Just as it’s important for your slides to not be cluttered, it’s also important for your slides to be cohesive.

Keep each slide focused on just one topic. The topic of each slide should be clearly stated in the slide title.

For example, this presentation template covers different ways to be creative. Each individual slide covers one approach:

This simple, straightforward slide pattern will help the audience follow along without any confusion.

Or take this presentation template that introduces some of this year’s biggest business trends. Rather than listing multiple trends on one slide, each trend is fleshed out in its own slide:

As a presenter, keeping your slide topics organized will help you organize your thoughts as well. Each new slide will signal a new topic.

2. Start with presentation templates

Before jumping into the other tips, let’s set the foundation.

You’ve decided to create something a little more interesting than a standard PowerPoint theme–good on you! But that doesn’t mean you have to start completely from scratch.

Instead, you can give yourself a head start by using creative presentation templates, like this one:

Or this one:

While most PowerPoint themes are fairly limited in how much you can customize them, freeform presentation templates will give you the freedom to alter the design as much as you want.

For example, let’s take this template:

I used Venngage’s My Brand Kit tool to efficiently apply our brand color palette to the Uber template in one click:

There are a ton of creative presentation templates. You can take a look at them in our presentations templates library .

Cool? Now let’s talk presentation design.

3. Don’t overburden your slides with text

Even if you decide to ignore most of the other tips in this guide, don’t skip over this one. This is presentation design 101.

When you flip to a slide covered wall-to-wall with text, there’s a good chance your audience is going to think:

• I don’t want to read all of that.
• This presenter isn’t well-prepared.

In fact, a study published in Business and Professional Communication Quarterly found that anxious presenters tended to use more text on their slides, usually because they used their slides as speaking notes.

Instead of using a bunch of text, look for ways to present information visually charts and infographics .

For example, this slide template uses brief text and some simple icons to summarize the presentation :

This startup pitch deck makes use of evocative images, icons and big text to help present its ideas:

4. Establish a visual hierarchy on your slides

When you flip to a new slide, your audience will be seeing it for the first time. Their eyes are going to naturally be drawn whatever the focal point on the page is.

The focal point is the most dominant area on your slide–the point that draws the most attention.

You can create a hierarchy of information on your slide by making the most important information the focal point of your slide. In most cases, the focal point will be the slide title, or a particular visual, or an important phrase or number.

There are a few ways you can create a visual hierarchy on your slides.

You can bold important phrases, like the word “Facebook” in this slide:

Icons also help to establish a reading order. They draw your eye from point to point. Placing icons beside headers and important points will make them stand out from the other information on the slide.

Icons can also be used to indicate where a new point begins:

Color selection can also be used to establish a visual hierarchy. Take a look at how the colorful blocks in this slide help to make the slide titles pop:

Your eyes are drawn first to the title text, then to the supporting information beside it.

5. Pick a visual motif that runs throughout your presentation templates

You can use visuals to pull your presentation design together and make it cohesive. Picking a visual motif will allow you to use consistent visuals throughout your presentation.

A visual motif is a repeated pattern, design, or image. In your presentation design, a motif can take many forms.

When it comes to infographic color selection , one of the simplest approaches is to use a consistent color motif (or color scheme). That could mean using one or two colors for all of your headers, background and borders.

For example, this presentation template uses two shades of purple for a modern design:

But combining different colors and patterns can also make for a more interesting design. For example, this presentation template uses a blue stripe motif to link the slides together visually:

You could also use a recurring shape or image, like the circle image frames in this presentation template:

Or you could use a motif that reflects the theme of your presentation. For example, this presentation template uses a recurring cloud motif throughout the presentation to reflect the “dream” theme of the brand:

This is a case where starting with a presentation template can really come in handy, because the template will already have a motif. Look for presentation templates with a motif that fits your topic and brand.

6. Visualize data using charts and infographics

Replacing text with visuals is one of the best ways to prevent your slide design from becoming cluttered. Charts and infographics present information in an engaging, digestible way.

I won’t go into too much detail here about what types of charts you should use for what data. We’ve got an in-depth guide to picking charts for that.

But I’ll give you a few ideas for some types of charts and infographics that work well in presentations.

Related : How to Make Better Infographics for PowerPoint

If you want to visualize steps in a process, the history of something, or a roadmap, use a timeline.

This slide template uses a simple timeline with complementary icons to emphasize each date:

To compare amounts or sizes, a bubble chart can help drive the point home:

Learn how to customize this template:

To create an infographic for geographic and demographic information , a map can make a big impact on your audience:

A classic pie chart or bar graph should be easily understood by your audience, provided you’re following  chart best practices .

This presentation template uses a bar graph, a pie chart and a line graph to show different metrics:

If you can, mix up the types of data visualizations you use. This will help prevent your audience from getting bored.

Those are just a few different ways you can use charts to visualize. For more ideas, check out our guide to picking the best charts for your data .

7. Create custom illustrations using icons to help tell stories

Custom illustrations are one of this year’s  biggest graphic design trends . They’re fun, quirky, and more exciting than a boring old stock photo.

Creating your own illustrations for social media graphics might seem like a costly and time-consuming undertaking. And it can be. But I’m going to offer you a hack:

Use icons to create illustrations.

You can arrange icons together to create a scene–like the pieces of a puzzle. (Venngage offers over 40,000 icons, so finding an image shouldn’t be too hard!) 

For example, this real estate presentation template uses icons to illustrate each real estate hack:

When picking ico ns or symbols for your illustrations , make sure that the icon style you use is consistent. For example, this presentation template uses line art icons for a scribbly youthful look:

For more ideas, read our guide to creating icon illustrations .

8. Highlight important information using big, bold colorful text

Returning to the idea or focal points on your slide: emphasize a key number or phrase when creating a persuasive presentation using big, bold text in a contrasting color.

This will communicate to your audience that if they take away one thing from your slide, it should be that piece of information.

For example, this presentation template uses bright colored font in several sizes larger than the rest of the text to emphasize important numbers on each slide:

But you could also pick one color to emphasize key information with. That way, your audience will catch on to the pattern and look for that color in upcoming slides.

Take a look at how this presentation uses teal to contrast with the other text and emphasize information:

9. Alternate between different slide layouts to keep your audience engaged

You may be tempted to use the same slide layout throughout your entire presentation–either for consistency or because you’re not sure how else to design your slide.

The problem is, using the same slide layout over and over again won’t do much to excite your audience.

There are other ways you can create consistency throughout your presentation, while also using different slide layouts–like through a visual motif.

For example, this presentation template uses five different slide layouts. The consistent color scheme, image style and font style pull the presentation together.

To come up with different slide layouts, try dividing your slide into columns. This can make it easier to arrange the elements in your slide.

This can make it easier to arrange the elements in your slide.

10. Add a progress tracker to your presentation slides

Creating a sense of forward movement will help keep your audience engaged.

Similar to how you would put the chapter title at the top of the pages in a book, you can track the progress of your presentations in your slides. This will let your audience know what stage you’re at in your presentation. Your audience will also be able to refer to the sections in your presentation more easily afterward.

That said, pacing your presentation thoughtfully with well-designed presentation slides also adds brownie points to your presentation. Check out the top qualities of awesome presentations and learn all about how to make a good presentation to help you nail that captivating delivery.

A simple progress bar at the bottom of your slide shouldn’t distract too much from the rest of your information.

11. Download your presentation as a PDF

It’s common for audience members to request a copy of your presentation for their reference. Make sharing your presentation easy by exporting it as a PDF or zipped file.

Now that you’re equipped with some fundamentals of presentation design, the best way to learn is by doing. It’s also the perfect time to upgrade your presentation skills  while you’re thinking about it too!

If you have any questions, please don’t hesitate to leave a comment below.

More presentation templates and design guides:

• 120+ Best Presentation Ideas, Design Tips & Examples  (+ Presentation Templates!)
• 12 Business Pitch Deck Templates and Design Best Practices to Impress Investors
• 5 Foolproof Presentation Layout Ideas  (+ Presentation Templates!)
• How to Get Featured on the Front Page of SlideShare [Infographic]
• What Is A Webinar & How Do They Work? [Beginners Guide]

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What is a one-pager? Examples, rules, template

Communication is key to being a great product manager, and one of the most common questions we get is, “What are you working on next?”

A one-pager is a great way to align the various departments in your business and ensure that your products have the support they need to be successful.

What is a one-pager?

A one-pager is a succinct and strategic document, typically restricted to a single page, designed to provide a comprehensive overview of a product, project, or idea to foster alignment and clarity among stakeholders.

Unlike lengthy traditional business documents, a one-pager distills the essence of the matter in a clear, concise manner, making it an essential tool for efficient communication and decision-making in fast-paced business environments.

Presenting key details, objectives, and the value proposition in a condensed format enables stakeholders from various departments to swiftly grasp the essence of the initiative and rally behind it.

How are one-pagers used in product management?

Put yourself in the shoes of a head of sales: a product manager comes up to you and says, “Oh, by the way, we’re launching this big new feature tomorrow. Just thought I’d let you know.”

Your first reaction would probably be to express frustration; only finding out about a new feature the day before release means that you’re now pressured to come up with all of the documentation and training for the team to support this new feature in one day. Have we got the right marketing materials? How do we sell this thing? What does it even do?

There are still so many unanswered questions that it’s unlikely this feature will get the support it needs to succeed. This is a surefire way to frustrate everyone involved in building your product.

As a product manager, there are many different departments that you have to interact with — engineering, sales, customer support, implementation, marketing, etc. — and you need a way to quickly get all of these disparate departments aligned on what you’re doing so they can support the product development process effectively.

A one-pager enables you to distribute a single, concise document that everyone can read and understand to know what’s being worked on. If anyone has a question about the new feature, they can just quickly and easily refer to this document to understand exactly what you’re delivering and why.

What a one-pager isn’t

To better understand what a one-pager is, it’s good to review what it isn’t.

Over 200k developers and product managers use LogRocket to create better digital experiences

A one-pager is not a:

Project plan

Product requirements document (prd), business case.

Project plans are a relic of the old waterfall way of working — that is, having a specific project plan created by a project manager, with timelines and Gantt charts to show what specific deliverables will be completed and when. These tend to be very static documents and don’t mesh well with the modern way of product development.

Product requirements documents (PRDs) tend to follow a priority system, such as MoSCoW, detailing the specifics of both the feature and functionality. These can be many pages long and are generally used word-for-word as a guide for the engineering team to deliver a new solution.

PRDs are often fairly immutable. They are written upfront and then pushed into the delivery cycle. This is essentially a rebranded version of a project plan.

A business case generally is a larger, more formal document that outlines financial investment and returns for a product as well as target markets, competition, financial projections, and marketing strategies for a feature. Generally, this type of document is used to get buy-in from an executive team for a long-term project that’s delivered using waterfall.

All of these forms of documentation are outdated and don’t work well in conjunction with modern software development practices. They’re all too slow and cumbersome to be useful, and they tend to be extremely prescriptive with their descriptions. That’s where the idea of the one-pager comes in.

Popular one-pager models

There are a few different ways you can frame a one-pager. One traditional way is to create a succinct PRD, but as we discussed earlier, this type of documentation is outmoded. Even the mere mention of the word “requirements” can be enough to set a poor precedent for the business (think “customer requirements” for a contract deal).

So what are some alternative, more modern models we can turn to?

The Amazon press release

The shape up pitch document, the lean canvas.

According to Ian McAllister , a Director at Amazon , they use the idea of ‘working backwards’ and start with an internal press release announcing the product. This document gives a high-level view of what the new product will do and how it’s better than previous or alternative solutions. He also mentions that there should be no technical speak or specifications as this is a document that should be targeted at the customers who will use the product, and not just to engineers who might be building it.

Some of the benefits of the press release are that it’s easy to manipulate, understandable by a wide range of audiences, and forces the Product Manager to articulate the benefits and customer problems in a very narrow scope. The fact that this is designed to be a short document also means that it’s easily editable before any technical work gets completed, to make sure that the end result will actually deliver the right level of value to customers that the PM expects.

As with anything, there are also downsides to this approach, one of which is that the press release might corner the engineering team into trying to solve a problem that is technically extremely complex, I’ve seen this happen when someone comes up with a fantastic idea and everyone agrees that it would be a game-changer only to get to the engineering team and find out that you’d have to invent completely new technology to enable it – this could be either complex or even impossible depending on the situation.

The Shape Up methodology calls for using a pitch document  to present at the betting table for assessment. They describe the pitch as follows:

The purpose of the pitch is to present a good potential bet. It’s basically a presentation. The ingredients are all the things that we need to both capture the work done so far and present it in a form that will enable the people who schedule projects to make an informed bet.

Here is an example of what a pitch document looks like:

The key elements inside the pitch document are:

• Problem — The raw idea, a use case, or something we’ve seen that motivates us to work on this
• Appetite — How much time we want to spend and how that constrains the solution
• Solution — The core elements we came up with, presented in a form that’s easy for people to immediately understand
• Rabbit holes — Details about the solution worth calling out to avoid problems
• No-go — Anything specifically excluded from the concept: functionality or use cases we intentionally aren’t covering to fit the appetite or make the problem tractable

Again, there are positives and negatives to this type of one-pager. It is a clear and succinct document that can be shared among the team to gain alignment quickly. It also helps you consider the potential pitfalls of the project and set limits on what you’re going to work on (using the “no-go” section).

The negatives are that this type of document might not have enough of the business side of the proposition to convince other departments of the relevance of the problem to the overall business objectives.

A Lean Canvas is a single, visual document that outlines all the critical aspects you need to consider when moving from a potential idea to a mature business:

The Lean Canvas has become quite synonymous with one-pagers. It sounds great on paper (pun intended), but it’s showing its age a bit when compared to the slightly more modern alternatives listed above.

There is also the obvious fact that a lean canvas tends to be landscape on an A3 page, which is stretching the whole concept of a one-pager in general.

There are also some superfluous sections in the Lean Canvas that can be removed to make it more streamlined, specifically the “unfair advantage,” “early adopters,” “cost structure,” and “revenue streams” information. Those are more business-specific and don’t need to be part of a product development one-pager.

4 rules for creating one-pagers

From the examples above, there are many different ways to approach the one-pager, but it’s important to follow a few key rules:

• Keep it to one page! If you find yourself spilling onto page two, then you need to spend more time understanding the problem so you can articulate it more concisely
• What is the customer’s problem?
• How is this problem related to our business objectives?
• What are our solution options?
• How will we measure success?
• The one-pager is a living document. Always be looking to make it more effective.
• Share this document early and often within your business to make sure all departments get a chance to add their input, as well as to maintain strong alignment between all your teams

How to create a one-pager (3 steps)

So the question you’re probably asking is: ‘What’s the best one-pager for me?’

As with everything, it depends. Whichever model you decide to use as a template, it’s important to follow some simple rules when creating a one-pager for your business. It’s likely that the one-pager you developed for a business that you worked at previously can’t be used exactly the same way at the next business, which is where the idea of a living document comes into play.

Being able to use some core ideas and guiding principles means you can create a new one-pager that fits in wherever you end up working, no matter the structure. The steps below serve as a good starting point and template when creating your own one-pagers:

• Answer key questions
• Share early and often
• Create a living document

1. Answer key questions

• What is the customer problem we’re trying to solve?
• What’s the current solution (if any)?
• How does this relate to our business objectives (for the quarter/OKRs)?
• What are our solution ideas? (do we need links to tech docs)?
• How do we market this?

2. Share early and often

There’s no point in developing a streamlined one-pager that is still only siloed within the product management team. It’s important that as soon as there’s enough content in the document, it gets shared amongst all the different departments so that they can comment and add their feedback and knowledge before it gets to any prioritization meetings.

3. Create a living document

There’s nothing worse than putting something into practice with the idea that this is the final answer and never evolving it. This is the pitfall that companies have fallen into over the last 30 years with software development, so it’s important to not let that type of thinking seep into other areas of the business, such as when we document problems to be solved by our business.

One-pager template

Use the following template should help you get started building a one-pager:

• Write a concise description of the problem that the customer is facing here.
• Are customers using a workaround? Can you manually do this in the background for them? Are there any third party apps that they are using to get around this right now?
• Why is solving this problem right now important for our business? What objective are we looking to hit by solving this problem?
• Describe a basic solution idea, maybe a wireframe or fat marker sketch. If you need more detail you can link out to a technical document done by an engineer.
• What marketing materials will we need to launch this? E.g. FAQ, how-to, pricing, marketing site updates, updated sales decks, etc.
• What metrics will we use to measure whether or not we’ve successfully solved this problem for our customers?

You can access this one-pager template as a Google Doc here (to use the template, first select File > Make a copy from the main menu).

One-pager example

The following is an example of what a one-pager might look like for a new product feature:

• Many users struggle with organizing their saved content, leading to inefficiency and frustration.
• Users currently use third-party bookmarking tools or manual folder systems, which do not integrate well with our platform.
• By addressing this problem, we aim to increase user engagement on our platform by 20 percent and reduce the churn rate by 5 percent within the next quarter.
• Introduce a “Smart Organizer” feature that automatically categorizes saved content based on keywords, source, and user preferences. [Link to wireframe]
• Launch a teaser campaign on social media highlighting the benefits of “Smart Organizer”
• Host webinars to demonstrate the feature and gather initial feedback
• Update our FAQ section, create how-to guides, and integrate the feature’s details into our marketing materials and sales decks
• 25 percent increase in saved content within the first month
• 15 percent reduction in third-party bookmarking tool mentions in our feedback system
• 10 percent increase in user satisfaction regarding content organization

Key takeaways

For product managers, a one-pager is one of the most effective ways to achieve alignment between different areas of your business and rally teams around a singular customer problem that the business wants to solve. It is a modern form of internal communication that is much more concise and effective than old methods such as PRDs and project plans.

When coming up with your one-pager template, there are quite a few examples out there with different structures, from Amazon’s “press release” approach to the Shape Up “pitch document” method. But what’s more important than using a template is that the content works for your specific business situation.

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