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It's the end of an era at Southwest Airlines.
After more than 50 years , the airline is getting rid of its open seating policy.
In a press release Thursday, the Dallas-based airline acknowledged "preferences have evolved with more customers taking longer flights where a seat assignment is preferred." The airline hopes moving to assigned seats and revamping its boarding process will broaden Southwest's appeal to both new and existing customers, four out of five who prefer assigned seats, according to the airline, which did not give an exact date for the switch. More details are expected in late September.
Assigned seating is just one is one several major operational changes in store. Southwest also plans to introduce premium seating options on all flights and introduce red-eye flights.
"While specific cabin layout details are still in design, Southwest expects roughly one-third of seats across the fleet to offer extended legroom, in line with that offered by industry peers on narrowbody aircraft," the airline said.
Southwest already unveiled a cabin refresh earlier this year and is in the middle of upgrading its fleet with changes announced in 2022, including in-seat USB charging and stronger Wi-Fi .
Booking for the airline's new red-eye flights opened Thursday. The first overnight flights will land next Valentine's Day, in five initial nonstop markets:
The airline plans to eventually roll out red-eye flights to other markets and offer 24-hour operational capabilities.
The sweeping changes aim to add value for both customers and investors.
"Our goal is to restore industry-leading margins and historical levels of shareholder returns through our comprehensive plan to deliver transformational commercial initiatives, improved operational efficiency, and capital allocation discipline," Southwest's President, CEO and Vice Chairman of the Board of Directors Bob Jordan said in a separate press release, announcing second quarter earnings . Operating revenues were up 4.5% year-over-year and hit an all-time quarterly high of $7.4 billion.
The airline's earnings have been under pressure in recent quarters, partly because of delays in plane deliveries from Boeing, which have impacted revenue and worsened cost pressures. Southwest is also facing pricing pressure as industry-wide overcapacity has dampened domestic airfares.
Contributing: Reuters
Overview DRG Updates Season 03
“ | Hello Miners, The Rivals have been pushed back for the moment, but only just in time for a brand new threat to rear its ugly head. An insidious lithophage, a sickness of the very rock beneath our feet, has struck Hoxxes. Nicknamed the ROCKPOX, this planetary pathogen is spreading through the caves, infecting the rock and even directly affecting the local fauna. Even the hardy Dwarves can feel its insidious grasp. Prepare for PLAGUEFALL! |
— With Love, The Ghost Ship Crew |
Season 03: Plaguefall is the third season for Deep Rock Galactic, introducing a new Performance Pass , new Assignments , a new creature type , one new Grenade for each class, a new mission event and a new mutator .
Season 03: Plaguefall was released on November 3rd, 2022 for PC.
Narrated Update Trailer:
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