barber business plan examples

Barber Shop Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Barber Shop Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

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Barber Shop Business Plan Example

Below are links to each section of you barber shop business plan template:

Next Section: Executive Summary >

Barber Shop Business Plan FAQs

What is a barber shop business plan.

A barber shop business plan is a plan to start and/or grow your barber shop business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your barber shop business plan using our Barber Shop Business Plan Template here .

What Are the Main Types of Barber Shops?

There are many types of barber shop companies. Some barber companies are more traditional where they offer basic haircuts, shampoos, and shaves. Other barber shops focus on a more luxurious presence where they offer the same services as a traditional barber shop, but with luxury chairs and accommodations. There are some barber shops that focus on younger, trendier men that want fresh fades with designs, a trendy haircut, and/or a clean and modern beard trim.

What Are the Main Sources of Revenue and Expenses for a Barber Shop Business?

The primary source of revenue for a barber shop are the revenues it generates for the barber shop services it provides. Another revenue stream is the rent collected from the other barbers and stylists that rent space in the barber shop.

The key expenses for a barber shop business are the cost of purchasing the barber shop equipment and supplies. Other expenses are the rent and utilities for the facility.

How Do You Get Funding for Your Barber Shop Business Plan?

Barber shop businesses are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Another option for a barber shop is an SBA loan as they provide a lower interest rate and longer loan term. Outside investors, friends, and/or family are other common funding sources.

What are the Steps To Open a Barber Shop Business?

Opening a barber shop business can be an exciting endeavor. Having a clear roadmap of the steps to open a business will help you stay focused on your goals and get started faster.

1. Develop A Barber Shop Business Plan - The first step in opening a business is to create a detailed barber shop business plan pdf or doc that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your barber shop business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your barber shop business is in compliance with local laws.

3. Register Your Barber Shop Business - Once you have chosen a legal structure, the next step is to register your barber shop business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to open your barber shop business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Barber Shop Equipment & Supplies - In order to start your barber shop business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to open promoting and marketing your barber shop business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful barber shop business:

• How to Start a Barber Shop Business

• Sample Business Plans
• Beauty Salon & Fitness

Barber Shop Business Plan

Starting a Barber Shop Business can be much easier when you have a well-laid-out plan for your business. Other than the professionals you’d require to hire, there are many other factors that you need to get the upper hand on before the launch. Research into beauty salons can help you chalk out plans for specific services for your Barber Shop.

Industry Overview

The Hair and Salon Industry plays a significant role in the groomed millennial era. Cutting, trimming, and styling services are on the rise, with an estimated 4.9 billion dollars generated each year in this sector. In 2020 alone, a 1.3% rise has been seen in the grooming industry. These factors make setting up a Barber’s Shop a viable business prospect, which is more than likely to yield good profits.

Some aspects to consider before you start working on your Barber Shop Business Plan.

Shop setup parameters.

Several factors need to be aligned for a Barber’s Shop setup. This can include your shop’s necessary infrastructure or perhaps the electrical, amenities, and other essential connections you might require. These requirements need to be tied in together with the location that you consider.

Equipment Resources and Staffing

For an intermediate to high-end barber’s shop, a basic set of equipment and furniture is required for the initial setup. The staffing needs to be proportional to your accommodation. Planning this aspect ahead of time can help you to gauge the scale of your business.

Track your Competitors and Related Industry services

The grooming business is widespread, especially in the current-day scenario. Tracking your competitors is a great way to keep a tab on what typically works with customers. While you might like to add your flavor to the brand, sticking to a few fundamental factors that work is always great.

Budget for each aspect

While businesses have an approximate budget in mind, they often make the mistake of not putting an upper limit on the funding of separate aspects. Having a realistic budget estimate for every individual aspect of your business plan can help draft a plan that can run smoothly without extending your budget.

Chalking Out your Business Plan.

To sketch out a plausible business plan for your Barber’s Shop, you can go through a few business plan samples to get your aims for the venture clear. The existing Barber’s Shop plan can give some valuable suggestions about essential aspects and those that might pose potential issues.

Our Barbershop Business Plan example will give you a fair idea of what to look out for while writing down your business plan . A detailed outline of specific aspects can present a basic structure that you can add to.

The Upmetrics software for business plans can create robust plans for your own barbershop business. This business plan sample has been created using our software, and it checks all the necessary boxes for a well-covered Barbershop Business Plan.

Barber Shop Business Plan Outline

This is the standard barbershop business plan template outline which will cover all important sections that you should include in your business plan.

• Business Overview
• Our Services
• Customer Focus
• Success Factors
• Financial Highlights
• About J&S
• Hair services
• Salon Design
• Market-level trends
• Firm-level trends
• Customer-level trends
• Demographic Profile of Target Market
• Soccer/stay-at-home moms
• Professionals
• Joe’s Beauty Salon
• Freddie’s Fast Hair Salon
• Payment Options
• Competitive Advantage
• The J&S Brand
• Local Publications
• Major Publications
• Community Events/Organizations
• Commute Advertising
• Customer Loyalty Programs
• Direct Mail
• Ongoing Customer Communications
• Pre-Opening Events
• Pricing Strategy
• Service Functions
• Administrative Functions
• Miscellaneous
• Hiring Plan
• Revenue and Cost Drivers
• Capital Requirements and Use of Funds
• Key Assumptions & Forecasts
• Income Statement (5 Year projections)
• Balance Sheet (5 Year projections)
• Cash Flow Statement (5-Year projections)

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Download a sample barber shop business plan

Need help writing your business plan from scratch? Here you go;  download our free barber shop business plan pdf  to start.

It’s a modern business plan template specifically designed for your barber shop business. Use the example business plan as a guide for writing your own.

After  getting started with upmetrics , you can copy this sample barbershop business plan into your business plan and modify the required information and download your barbershop business plan pdf  and doc file . It’s the fastest and easiest way to start writing your business plan.

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Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Barbershop Business Plan Template & PDF Example

• September 4, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful barbershop. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your salon’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a barbershop business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the beauty industry, this guide, complete with a business plan example, lays the groundwork for turning your barbershop concept into reality. Let’s dive in!

Our barbershop business plan adopts a clear and straightforward structure, addressing all critical elements necessary for a comprehensive business plan. This plan outlines the operational framework, strategic direction, market analysis , competitive positioning, management structure, and financial projections.

• Executive Summary : A brief overview of your barbershop’s concept, market positioning, management team, and financial summary.
• Salon & Location : Describes the barbershop’s setup, ambiance, and strategic location for optimal client access.
• Treatments & Pricing : Lists the grooming services offered, including haircuts, shaves, and pricing strategies.
• Key Stats : Presents industry size, growth trends, and relevant statistics for the barbershop sector.
• Key Trends : Identifies current trends influencing the grooming industry, such as customer preferences and technological advancements.
• Key Competitors : Reviews the primary competition in the area and how your barbershop compares and excels.
• SWOT : Assesses strengths, weaknesses, opportunities, and threats.
• Marketing Plan : Outlines the approach to attract and retain customers.
• Timeline : Sets forth significant milestones and goals from startup through the first year of operation.
• Management : Introduces the leadership team, their roles, experiences, and how they contribute to the barbershop’s success.
• Financial Plan : Forecasts the barbershop’s financial performance over the next five years, detailing revenue, profit expectations, and investment needs.

Barbershop Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary serves as an introduction to your barbershop’s business plan, presenting a succinct overview of your establishment and the services it will offer. It needs to outline your market positioning, the variety of grooming services available, its location, dimensions, and a snapshot of its operational model.

This segment should also examine how your barbershop will fit into the local marketplace, identifying the number of direct competitors in the vicinity, who they are, and what sets your barbershop apart from these competitors with unique selling propositions.

In addition, information about the management and founding team should be included, specifying their roles and how they contribute to the barbershop’s success. A summary of financial projections, focusing on expected revenue and profit margins over a 5-year period, should also be part of this section to give a clear forecast of your barbershop’s financial plan.

Barbershop Business Plan Executive Summary Example

Business Overview

A concise overview is pivotal, introducing essential details like the shop’s name, location, and a snapshot of its core services.

These details set the stage for your barbershop, framing its unique characteristics. A  unique selling proposition  ( USP ) distinguishes your shop. Whether it’s a focus on classic barbering techniques, expertise in modern styles, or an emphasis on premium grooming experiences, highlight this USP in your executive summary to showcase your shop’s distinctive value proposition.

Example: “The Gentleman’s Cut Barbershop,” strategically situated in the heart of Urban Style Hub, occupies a spacious 1,800 square feet area on Dapper Street. We specialize in a comprehensive array of grooming services, including classic haircuts, beard trims, hot towel shaves, and modern styling. Our USP lies in blending traditional barbering techniques with contemporary styles, ensuring precision and style for every client.

Market Overview

Understanding market dynamics and your position within it is crucial. This section should underscore the potential of the local grooming and barbering market, supported by relevant data such as market value and growth rates. Discussing trends, such as the growing demand for premium grooming experiences or a resurgence in traditional barbering, illuminates your shop’s positioning within the evolving landscape.

Additionally, it highlights the  competitive  landscape. Identify  key competitors  and elucidate how your shop stands out amidst competition. Whether through specialized skills, exceptional customer service, or a focus on authentic grooming experiences, emphasize how your shop differentiates itself.

Example: In the expansive US barbershop industry valued at $4.9 billion in 2022, The Gentleman’s Cut Barbershop thrives among its approximately 4,500 counterparts. Positioned strategically within a grooming-centric neighborhood, our shop competes with a diverse array of traditional barbershops, modern grooming lounges, and hybrid establishments. We’ve identified [6] key competitors in close proximity, reflecting the competitive landscape.

Management Team

Highlight the expertise and background of your management team, showcasing their capabilities in driving shop success.

This could include your barbershop manager’s extensive experience in the grooming industry or your marketing lead’s proficiency in client engagement. Demonstrating the team’s competency builds credibility and assures potential investors and partners of your shop’s potential for success.

Example: At The Gentleman’s Cut Barbershop, John Barber, with over two decades in men’s grooming and barbershop management, leads operations. Supported by a team of skilled barbers and an operations director experienced in grooming industry management, the shop maintains a focus on delivering precision and style to every client.

Financial Plan

Provide an overview of your financial goals and projections, offering insights into revenue targets, profit margins, and anticipated growth trajectories.

Example: The Gentleman’s Cut Barbershop aims for a projected revenue of $1.8 million annually, targeting a 15% EBITDA profit margin. Investment in state-of-the-art barbering equipment and a strong focus on superior customer service, complemented by innovative marketing strategies, drives anticipated growth and profitability within the local market.

For a Barbershop, the Business Overview section includes 2 main slides:

Barbershop & Location

Describe the atmosphere and design of your barbershop, emphasizing the elements that make it appealing and comfortable for clients, such as the chair setup, decor, and any unique features that set your barbershop apart. Highlight the location’s strategic advantages, focusing on how its accessibility and visibility help attract your target clientele. Mention key benefits like easy access, parking, or its position in a busy area to underline the convenience for customers.

Services & Pricing

Detail the range of grooming services offered, including haircuts, shaves, beard trims, and any additional treatments that differentiate your barbershop. Outline your pricing strategy , ensuring it’s competitive yet reflects the quality and value of your services. Introduce any loyalty programs, packages, or promotions that aim to build a regular customer base and enhance the overall client experience at your barbershop.

Industry Size & Growth

In the Market Overview of your barbershop business plan, begin by outlining the barbershop industry’s current market size and its potential for growth. This will give you an insight into the overall demand and future opportunities within the male grooming sector.

Key Market Trends

Next, address recent trends in the market, such as the increasing preference for specialized grooming services, the resurgence of traditional barbering techniques, and the growing demand for premium grooming experiences. For example, highlight the popularity of bespoke haircuts, beard trims, and other grooming services tailored to individual styles and preferences.

Competitive Landscape

A  competitive analysis  is not just a tool for gauging the position of your barbershop in the market and its key competitors; it’s also a fundamental component of your business plan.

This analysis helps in identifying your barbershop’s unique selling points, essential for differentiating your business in a  competitive  market.

In addition, competitive analysis is integral in laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Identifying Your Barbershop’s Competitors

Initiate your competitive analysis by surveying local barbershops and grooming establishments. Direct competitors might include traditional barbershops offering classic cuts and shaves, as well as modern salons providing a diverse range of grooming services. Don’t disregard indirect competitors such as beauty spas or hairdressing chains that could potentially attract your clientele.

Leverage digital tools like Google Maps to chart competitor locations. Platforms like Yelp and social media channels provide valuable customer feedback and insights. For instance, glowing reviews praising the vintage ambiance and precision cuts at “Classic Cuts Barbershop” reveal a significant strength of your competitor.

Barbershop Competitors’ Strategies

Analyzing competitors’ strategies encompasses several facets:

• Service Offerings:  Assess the breadth and uniqueness of the services offered. “Urban Edge Grooming” may specialize in personalized grooming experiences for men, including hot towel treatments and scalp massages, setting them apart from conventional barbershops.
• Barbering Techniques:  Consider the stylistic approach of competitors. “Heritage Clippers” might focus on delivering classic and vintage cuts, while “Modern Mane Stylists” could specialize in cutting-edge hairstyling techniques appealing to a more fashion-forward clientele.
• Pricing Approach:  Compare your  pricing strategy  with that of competitors. “Affordable Cuts & Styles” might target budget-conscious clients, while “Prestige Grooming Solutions” could position itself as a luxury grooming destination.
• Marketing Strategies :  Analyze how competitors market their services. “DigitalEdge Barbers” might thrive on social media promotions and influencer collaborations, whereas “Neighborhood Clippers” might rely on local community events and word-of-mouth referrals.
• Client Experience:  Evaluate the overall ambiance and customer service. “Relax & Revive Barbers” might prioritize a serene, spa-like environment, while “Community Cuts” might focus on fostering a welcoming, neighborhood-friendly atmosphere.
• Operational Efficiency:  Observe competitors’ utilization of technology and innovation. “TechTrim Experts” might implement cutting-edge tools like virtual hairstyle simulations or automated appointment scheduling systems.

What’s Your Barbershop’s Value Proposition?

Reflect on your barbershop’s  unique value proposition . Maybe your establishment is renowned for its traditional straight razor shaves or specializes in grooming services tailored for diverse hair textures and styles.

Identify gaps in the market by gathering customer feedback and staying attuned to industry trends. For instance, an increasing preference for eco-friendly grooming products might signify a market niche if competitors haven’t tapped into sustainable grooming practices.

Tailor your approach based on location: A barbershop situated in a corporate district might focus on express services for professionals, while one nestled in a residential area could capitalize on building a community-oriented, family-friendly environment.

First, conduct a SWOT analysis for the barbershop, pinpointing Strengths (such as skilled barbers and a strong brand identity), Weaknesses (including high operational costs or substantial competition), Opportunities (for instance, a growing appreciation for grooming among men), and Threats (such as economic fluctuations that may limit consumer spending on grooming services).

Marketing Plan

Next, develop a marketing strategy that details methods to attract and retain clients through targeted advertising, loyalty programs, engaging social media content, and community event participation.

Marketing Channels

Effective marketing is about reaching the right audience through the right channels. Here’s how you can do that for your barbershop.

Digital Marketing

• Social Media:  Use Instagram to post before-and-after haircut photos, style tips, and behind-the-scenes glimpses of your barbershop. Host live Q&A sessions on Facebook to engage with your audience. On YouTube, post tutorials on men’s grooming and hair care.
• Website and SEO:  Develop a professional website that showcases your services, staff bios, and customer testimonials. Optimize your site for search engines with keywords related to barbershops and grooming in your area. Include a blog section with articles on hair care, style trends, and grooming tips.
• Email Marketing:  Build an email list by offering a discount for online sign-ups. Send out monthly newsletters with updates about your services, exclusive offers, and styling advice. Use email campaigns to inform customers about special events or new services.

Local Community Engagement

• Events and Partnerships:  Participate in local community events, such as street fairs or festivals, offering quick trims or beard grooming. Partner with local businesses like gyms, men’s clothing stores, or coffee shops for cross-promotion. For example, offer a discount to the gym members and in return, promote the gym in your barbershop.
• Local Advertising:  Place eye-catching flyers and posters in high-traffic areas like local gyms, cafes, and male-centric retail stores. Consider local radio ads or sponsoring a local sports team.
• Special Promotions:  Run promotions targeting local residents, like a ‘Neighborhood Discount Day’ or a special rate for first responders and military personnel.

Referral and Loyalty Programs

• Referral Incentives:  Encourage your current customers to refer friends by offering them a discount on their next visit for every new customer they bring in.
• Loyalty Program:  Implement a loyalty program where customers earn points for every visit or purchase, which can be redeemed for a free haircut or product after reaching a certain number of points.

Sales Channels

Maximizing sales involves not just attracting customers, but also encouraging them to spend more per visit.

In-Shop Sales Tactics

• Upselling Services:  Train your staff to gently suggest additional services like beard trims, scalp massages, or luxury shampoos during a haircut.
• Package Deals:  Offer bundled services at a discounted rate, such as a haircut and beard trim combo. Seasonal packages, like a summer refresh package including a haircut and a cooling scalp treatment, can also be appealing.
• Retail Products:  Stock a range of grooming products like beard oils, pomades, and shampoos. Train your staff to recommend products based on the customer’s hair type and style preferences.

Online and Mobile Sales

• Online Booking:  Implement an online booking system on your website and social media platforms. Offer a small discount or an additional service for first-time online bookings.
• E-Commerce:  Sell your grooming products online. You can also offer gift cards for services, which can be a great gift option for customers to purchase.
• Exclusive Online Offers:  Create online-only deals, like a discount for booking through the app or a special package available for purchase only on your website.

Strategy Timeline

Finally, establish a detailed timeline that outlines key milestones for the barbershop’s opening, marketing initiatives, client base expansion, and growth plans, ensuring the business progresses with clear direction and purpose.

The Management section focuses on the barbershop’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the salon towards its financial and operational goals.

For your barbershop business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your barbershop’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your barbershop business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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Barber shop business plan template + PDF

In this article, you will find an exemplary business plan for barber shop, offering a detailed framework to guide you through establishing and managing your own barber shop. It's crucial to understand that while all names and numbers in this barber shop business plan template are invented for illustrative purposes, they can be adjusted to suit the specific needs and realities of your barber shop business.

Additionally, for ease of use and customization, a Barber Shop Business Plan PDF is available for download. This article serves as an invaluable tool for entrepreneurs who are keen on developing a robust and practical strategy for launching or growing their barber shop, providing a clear roadmap and comprehensive insights into the industry.

How this barber shop business plan sample was created

To create a personalized business plan for your barber shop, all you need to do is click on "Get your business plan" . You'll be prompted to answer a few questions about your barber shop, providing essential details about your business. Our advanced AI system will then use this information to generate a comprehensive business plan tailored to your specific needs and goals. This process takes only 5-10 minutes, after which you receive a fully structured plan. The beauty of this system lies in its flexibility; you can edit and customize the plan to perfectly align with your vision. Once finalized, you have the option to save it to your computer, ensuring that your barber shop's roadmap to success is just a few clicks away.

Barber shop business plan sample

Executive summary, business description, market research and analysis, swot analysis.

• Organizational Structure and Management Team

Products or Services

Marketing and sales strategy, operations plan, financial projections, risk analysis.

Urban Edge Barbers is a young, contemporary and fashion-forward barber shop targeting individuals aged 18-25 within the local community. The company plans to differentiate itself through its cutting-edge haircuts, beard grooming services, and a range of high-quality hair care products.

The company is structured as an owner-operated small business, helmed by seasoned barber and experienced entrepreneur, Jordan Smith. Alongside him, the business comprises a dynamic team including receptionist and customer relations expert Alex Taylor, and marketing specialist Riley Morgan.

In terms of operations, the business intends to operate from Monday to Saturday, between 9 AM and 7 PM. Staff shifts will be organized on a rotational basis to ensure constant service availability during operating hours, supplemented by regular stock checks, quality control measures, and an effective system for gathering customer feedback.

The marketing and sales strategy rests on multiple pillars: maintaining an active social media presence on platforms like Instagram and Facebook, local advertising through collaboration with local businesses, a customer referral program, an easy-to-navigate website equipped with an online booking feature, and active participation in local community events.

Given the competitive business landscape, key risks include market competition, economic downturns, staff turnover, changing consumer trends, and operational disruptions. Mitigation measures include differentiation through unique offerings, staying up-to-date with industry trends, maintaining competitive prices, offering conducive work environments to staff, and proactively scheduling regular equipment maintenance.

In terms of competition, the business identifies "Style Studio Salon" , "Downtown Gents Barbershop" , and "Modern Mane Men's Salon" as its key competitors. However, thanks to a specialized focus on trendy styles and high-quality personal grooming services, the business holds a unique position in the market.

Financial projections for the next three to five years indicate a trajectory of steady growth. The first year will be primarily devoted to initial investments, with a gradual increase in revenue anticipated. By the end of Year 1, the business expects to break even. From Years 2 to 3, we foresee a steady increase in clientele, leading to an estimated 20% annual growth. As we expand our product line and services, we predict stronger customer retention. In Years 4 and 5, with a solid customer base established, we project an annual revenue growth rate of 25 to 30%, potentially expanding our footprint with a second location.

In conclusion, Urban Edge Barbers is well-armed with a dynamic team, a unique service offering and strategic marketing and operations plans. Thus, we are poised to successfully differentiate our brand in a competitive market and carve out a niche among the younger, style-conscious demographic.

Business Name and Location: "Urban Edge Barbers" is slated to launch its flagship location at the bustling heart of the city, known for its young, vibrant community and thriving business ecosystem.

Business Industry: Urban Edge Barbers will operate within the grooming and barber service industry, offering an array of premium haircuts and styling services targeted at fashion-conscious clients.

Business History: The concept of Urban Edge Barbers was conceived by its founder, Jordan Smith, with over a decade of experience in barbering and an acute understanding of emerging trends within the industry. Recognizing a gap in the market for a dynamic and modern barber shop, the plan for Urban Edge Barbers was put into motion.

Mission Statement: "To deliver exceptional grooming experiences, embracing individual style and personality, one haircut at a time" . We aim to offer a personal touch, focusing on tailor-made hair solutions with a blend of contemporary aesthetics, fostering a space where our clients can feel at ease and confident in their style.

Legal Structure: As a small business entity, Urban Edge Barbers is an owner-operated establishment constituting a sole proprietorship.

Long-term Potential: Urban Edge Barbers aims to establish itself as a trailblazer in the local market over the span of the initial three years, post which the plan is to scale and replicate our business model across multiple locations. Leveraging digital marketing and a strong community presence, Urban Edge Barbers anticipates the steady acquisition of a loyal client base, which will underpin its long-term growth strategy.

Financially, in the first year, the business anticipates a period dominated by initial costs and investments, with revenue growth gradually increasing, culminating in breakeven by year-end. As the company moves into years two and three, a steady increase in revenue coupled with the addition of new services and products is forecasted to contribute to a 20% year-on-year growth. By the close of the fifth year, the business expects to have established a strong customer base and is forecasted to witness a robust increase in revenue growth by 25%-30%.

In congruence with solidifying its financial standing, Urban Edge also plans to explore the viability of diversification and expansion via the launch of related grooming products under the Urban Edge brand.

In conclusion, Urban Edge Barbers is positioned to make a substantial impact on the local grooming service industry with its modern approach to barbering. Focusing on quality, personalization, and keeping abreast of the latest fashion trends, the business is primed for success, positioning it well for future expansion and growth.

The business we're launching is Urban Edge Barbers, located in the heart of a bustling city catering largely to stylish young professionals in search of a versatile and cutting-edge grooming experience. The barber industry presently is a booming $5 billion market, witnessing positive growth trends over the past half-decade, and is expected to maintain this trajectory considering the increasing emphasis on personal grooming and appearance within our target market.

Our primary customers consist of trendy and fashion-conscious individuals aged between 18 and 25, a demographic that currently represents a sizeable 20% of the city's population. However, our target market extends to any individual seeking a fresh and contemporary grooming experience. The growth potential of this market is significant, given the rising population of young professionals in the city and the projected growth rate of 3-5% per annum.

Based on our market research, this demographic prioritizes not just quality and efficiency in their barbering services, but also a space where the latest style trends are not just followed but created. This market demands personalized services, a creative approach to grooming, and flexible availability of appointments.

Observing the latest market trends and patterns, we discern a robust growth potential in a barber shop model that not merely offers grooming services but also doubles as a meet-up location, solidifying their cool-hangout reputation. The trend is towards experiential barbering spaces.

Our key competitors are "Style Studio Salon" , "Downtown Gents Barbershop" , and "Modern Mane Men's Salon" . Style Studio Salon holds a significant 20% market share, backed by its traditional service offering and robust market presence. Downtown Gents Barbershop, with a 15% market share, banks on its vintage charm and is popular among the older demographic. Modern Mane Men's Salon, holding a 10% market share, offers similar services to ours but lacks emphasis on personalization.

Although our market is reasonably competitive, our business model that combines an up-to-date grooming service with an experiential space sets us apart. Our lead barber Jordan Smith's expertise, combined with Alex Taylor's client service skills and Riley Morgan's innovative marketing strategies, make up a formidable trio providing us an edge over our competitors.

The potential barriers in our way to market entry may include obtaining appropriate licensing, recruiting skilled staff, establishing supply chains for premium grooming products, and standing out in a competitive marketplace. Strategies to overcome these barriers include ensuring rigorous compliance with regulations, providing attractive employment packages for quality talent, establishing relationships with topnotch suppliers, and a robust and distinct market presence using innovative branding strategies.

In conclusion, Urban Edge Barbers is well-placed to make a significant impact in the booming barbering industry. With a clear understanding of our target market needs, a robust plan to negotiate barriers, and a dynamic team to execute this vision, we expect profitable growth over the coming years.

Organizational Structure and Management

Urban Edge Barbers operates under a flat organisational structure aimed at promoting collaboration and enhancing efficiency. At the apex of the structure is the owner and lead barber, Jordan Smith. He is ably supported by Alex Taylor, a seasoned customer relations specialist who handles all reception duties, including appointment scheduling. Assisting them in crafting brand visibility and growth is Riley Morgan, the team's marketing strategist.

Despite its seemingly compact size, the team encapsulates a wealth of experience and expertise in their respective roles. Jordan, with over a decade of experience in the art of barbering, remains on top of modern men's hairstyles. Alex is a customer service maven with an unparalleled mastery of organizational logistics, while Riley, a degree holder in marketing, brings on board cutting-edge digital marketing techniques.

In anticipation of business growth and expansion, more staff will be hired to meet the demand. Current projections suggest the need for two additional barbers in the next two years and a possible recruitment of a human resource manager should the business scale up faster.

Urban Edge Barbers believe in fostering a culture of mutual respect and swift resolution of staff disputes, hence the need for transparent human resource hiring policies and practices. To maintain a harmonious working environment, the business will endeavor to ensure equality in recruitment. Detailing staff obligations, leave allocations, working hours, and remuneration will be clearly stipulated in the employee handbook.

The business will rely on the expertise of external consultants, mainly for legal and financial advice. A local accounting firm, Branson & Associates, will provide financial consultation, ensuring that the barber shop complies with local and federal tax law and maintains its financial health.

In summation, Urban Edge Barbers exemplifies a potent mixture of expertise, innovative management structure, and sound HR practices that will undoubtedly guarantee its growth and success. The deeply ingrained culture of equality and respect, coupled with its penchant for nurturing talent, speaks volumes about its vision and deliberate focus on becoming a leader in the industry.

Urban Edge Barbers specialises in a range of grooming services including, but not limited to, haircuts, scalp treatments, beard grooming, and a selection of other premium personal grooming services. All services are performed by trained barbers with comprehensive knowledge of hair types, scalp health, and latest trends in men's hairstyles.

The business also offers sales of a curated range of high-quality hair care and beard grooming products. These products have been carefully selected for their superior ingredients, exceptional performance, and ethical manufacturing practices.

One of the unique selling propositions of Urban Edge Barbers is our location-based tailoring of services. Understanding that trends and styles fluctuate based on demographics and location, our team stays ahead of the curve by constantly researching and innovating based on the local fashion landscape.

Currently, the business is in the start-up stage and our team has been diligently working on procuring high-quality equipment, sourcing suppliers for hair and beard care products, recruiting experienced barbers, and finalising the décor to echo the trendy and edgy company ethos.

The Urban Edge Barbers’ logo has been registered as a trademark at the United States Patent and Trademark Office (USPTO). The company is also in the process of patenting a unique scalp treatment mix formulated by our lead barber, Jordan Smith. The exact recipe and process are confidential for business reasons.

The production process for services begins with consultation where our barbers understand the client's requirements and make recommendations based on their hair type, face shape, and personal style. Following the service, customers are guided on how to maintain their hair or beard style at home. In terms of products, we have direct tie-ups with national distributors, who source the products from manufacturers, which are then stocked at our shop.

We have multiple suppliers for our product range, ensuring that a shortage from one supplier does not affect our inventory. For instance, our hair care range is supplied by Brilliant Hair Co., a renowned brand in the industry, while beard care products are sourced from two suppliers, Manly Mane and Beard Bros Supply, both well-reputed brands in their own right.

Overall, Urban Edge Barbers stands at the intersection of style, sophistication, and quality, ready to revolutionise the grooming experience of the urban gentleman. Our focus on localized trends and innovation, backed by our intellectual property, outlining the production process, and strategic supplier relations, are the foundational pillars on which this idea is being brought to life.

The central principle guiding our marketing strategy at Urban Edge Barbers is to cater to the trend-conscious and style-forward needs of our target demographic, young professionals and fashion-forward individuals aged between 18-25 years.

In keeping with this goal, our primary marketing channels will be social media platforms like Instagram and Facebook. By showcasing our diverse range of services, cutting-edge hairstyles, and professional staff, we aim to attract our target customers. Social media platforms also provide opportunities for engaging with customers in a more relaxed and informal way.

Our marketing plan includes regular engagements like themed posts, active interaction with followers, sharing customer testimonials, posting before and after transformation images, and sharing grooming tips and tutorials. We will also focus on local search engine optimization and online reputation management to ensure that we are easy to find and customers find positive reviews about us when they search for us online.

In addition, our sales strategy combines the efforts of our in-shop sales team that includes all our barbers and our receptionist. The team is trained to upsell services and products at the point of sale. This involves suggesting additional services during consultation and product recommendations during or post-service.

Another component of our sales plan is to offer online booking options to our clients. By partnering with an automated booking software platform, we aim to provide our clients with around-the-clock, easy-to-use, and flexible booking options. This service allows customers to choose their preferred barber, service, and appointment time, which also aids in smooth shop operations and resource allocation.

Urban Edge Barbers believes in value-based pricing. Services are priced based on the complexity, time taken, and the levels of expertise required. We aim to maintain competitive pricing in the area to ensure affordability without compromising on service quality.

Distribution channels cover both our physical location for first-hand services and our online platform for service bookings and product sales. We also anticipate creating relationships with local gyms, corporations, and local universities to provide mobile services to these groups at special events.

For promotion and advertising, we plan to invest in local print media, online pay-per-click (PPC) ads, and industry-specific magazines. The launch of the shop will be promoted heavily with an inauguration event and opening month discounts. A referral program will also be implemented to incentivize existing patrons to bring companions.

Lastly, our customer service policy is focused on 100% customer satisfaction. A feedback system will be implemented to make sure every customer is allowed to voice their opinion. We will offer support through multiple channels such as phone, email, and social media, providing timely and helpful responses to questions or concerns.

Our marketing and sales strategy at Urban Edge Barbers is rooted in understanding our customers, offering high-quality services, and maintaining robust customer relations. It harnesses the power of digital tools while remaining grounded in the principles of genuine hospitality and superb customer service.

Operational Workflow:

At Urban Edge Barbers, daily operations will be organised by our receptionist and customer relations manager, Alex Taylor, who will maintain an updated scheduling system to ensure appropriate time allocation for each client. Our opening hours will run from 9 AM to 7 PM six days a week with only Sundays being off.

Production/Service Delivery Processes:

Upon arrival, each client will be greeted by our receptionist and checked into our system. After a short waiting period in our comfortable waiting area, our clients will be attended by our skilled barbers who will take time to listen to their preferences before giving them the desired haircut or grooming service.

Quality Control Measures:

The quality of our service delivery will be placed under stringent checks to maintain our high standards. Our barbers will receive regular training under the guidance of our lead barber, Jordan Smith, to ensure they are updated with the latest trends and techniques in men's grooming.

Inventory Management:

We will conduct stock checks at regular intervals to ensure we neither overstock nor understock our inventory of grooming products and supplies. Our inventory will be managed digitally to ensure easy tracking and swift, effective re-stocking from our suppliers.

Supply Chain Management:

Our supply chain will be streamlined and efficient, derived from cemented relationships with trusted suppliers for grooming products and equipment. We maintain this by negotiating favourable terms that allow for prompt deliveries and quality supplies.

Facilities and Equipment Needs:

Urban Edge Barbers will be housed in a comfortable, spacious and modern facility equipped with all the necessary grooming equipment. Our facility will have three barber stations paired with comfortable barber chairs, washbasins, and storage cabinets. There will also be a reception area, waiting area and stock/inventory room. Mirrors, hair trimmers and clippers, scissors, combs, towels, cleaning supplies and protective gear amongst others are part of our initial equipment requirement.

We will use both direct purchase and leasing options for our equipment needs. While equipment like barber chairs and stations will be directly purchased, we might explore leasing options for certain expensive equipment such as high-end hair care and treatment machinery if required in future. All our equipment will be periodically tested to ensure health and safety standards are met.

In conclusion, Urban Edge Barbers ensures a smooth operational plan that guarantees a consistent service experience for our clients, regulated inventory and supply chain management and meeting all facility and equipment needs efficiently and economically.

As a start-up looking to disrupt the barber services market, Urban Edge Barbers has worked diligently to prepare a comprehensive financial projection to offer insight into our financial future.

• Sales Forecast: Our sales forecast for the first year is approximately $150,000, based on reasonable assumptions regarding customer acquisition and product service sales. By strategically marketing our services, offering highly sought-after endorsements, and using our talented team's networking, we intend to outperform these projections.
• Profit and Loss Projection: Considering all overhead costs, we expect to break even by the end of the first year and anticipate a slight profit of around 10% in our second year. By the third year, we aim to see a consistent profit margin near 25%.
• Cash Flow Projection: The cash flow forecast shows that Urban Edge Barbers will have a positive cash flow from the second year onward, after considering all expenses, including staff salaries, rent, maintenance, and advertising costs.
• Balance Sheet Projection: Our balance sheet accounts for all the assets, liabilities, and owner’s equity. The primary assets include cash, accounts receivables, and inventory. The liabilities consist of our debts, account payable, and accrued expenses. The owner's equity will be the difference between our assets and liabilities.
• Break-Even Analysis: Based upon cautious market penetration projections and considering overhead and fixed costs, Urban Edge Barbers expects to reach its break-even point by the end of the first year. This will be helped largely by the careful management of cash flow and strict adherence to payment schedules on both the collecting and paying ends.
• Financial Assumptions: The prime financial assumptions include a moderate economy with no major downturns which could affect consumer spending. Additionally, we have assumed a continuous increase in client base and moderate competition in the market over the next five years.
• Considerations: Our financial plan takes into consideration potential risks and challenges including potential economic downturn, staff turnover, increased competition, and market saturation. Strategies for mitigating these risks form an integral part of our business model.

In conclusion, our financial projections suggest an optimistic portrait for Urban Edge Barbers. With sound fiscal management, disciplined work ethics, and an unwavering focus on quality and customer service, the company is expected to make substantial financial gains over the coming years.

• Senior Management Team: The management team of Urban Edge Barbers is led by Jordan Smith, a barber with over a decade of seasoned experience, who owns and operates the shop. Supporting him is Alex Taylor managing customer relations and the reception, and Riley Morgan, marketing specialist well-versed in digital marketing strategies.
• Capital Requirements: The initial capital requirement for the establishment of Urban Edge Barbers is approximately $75,000, which will cover costs associated with leasehold improvements, professional barber chairs, washing units, equipment, initial inventory, working capital, and marketing for the first six months of operation. Jordan Smith will invest $45,000 from his personal savings, and the remaining amount will be funded through a small business loan.
• Risk Analysis: Urban Edge Barbers acknowledges that potential risks may come from various sources such as changing market trends, economic instability, operational disruptions, and competition. Each of these risks has been carefully analyzed, and adequate measures have been put into place.
• Market Risks: One of the main market risks for Urban Edge Barbers comes from competition. Nearby barber shops and salons that offer similar services could pose a threat. To stand out and mitigate this risk, Urban Edge will differentiate itself with unique, high-quality services and a strong brand identity that appeals to the target customer base.
• Operational Risks: Operational risks such as equipment failure or staff shortages could impact productivity. This risk will be mitigated by having backup equipment and cross-trained staff available at all times.
• Financial Risks: Financial risks could occur from economic downturns or unforseen expenses. Urban Edge plans to counter this by maintaining a conservative budget, regularly reassessing the financial landscape, and keeping a contingency fund.
• Legal Risks: As with any business, there will be legal risks including issues related to employee relations or compliance with health and safety regulations. Urban Edge plans to retain a legal advisor to ensure all activities comply with necessary legal requirements.
• Insurance Considerations: Urban Edge Barbers has taken insurance quite seriously. Commercial general liability insurance has been procured to protect the business from liability claims for bodily injury and property damage. Additionally, the business has worker's compensation insurance for the staff and will ensure that all insurance policies are updated as the business grows.

Finally, Urban Edge Barbers has established detailed contingency plans in case of any unforeseen circumstances. These include procedures to handle unexpected staff shortages, emergency facility issues, and financial strains. By palpably addressing each risk area and by having a robust contingency plan in place, Urban Edge Barbers is confident about parrying the extensive challenges of the entrepreneurial landscape.

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Barber Shop Business Plan Template

If you want to start a barber shop business or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their barber shops.

How to Write a Business Plan for a Barber Shop

Below are links to each of the key elements of a barbershop business plan template:

• Executive Summary – The Executive Summary serves as your elevator pitch. Condense your entire business plan into a compelling overview that highlights key points like your business concept, target market, financial projections, and funding requests.
• Company Overview – Introduce your barbershop with a brief overview. Detail your business structure, mission, vision, and core values. Outline your business model, styling and men’s grooming services and retail products offered, and location.
• Industry Analysis – Dive into the barbershop industry. Research industry trends, local market trends, growth potential, and economic factors impacting the industry. Utilize resources like IBISWorld or industry-specific reports.
• Customer Analysis – Identify and understand your target customers. Create detailed customer profiles, and analyze their needs, customer preferences, and behaviors. Conduct market research to validate your target market.
• Competitive Analysis – Evaluate your competition (other barber shops and local businesses offering similar styling and grooming services). Assess their strengths, weaknesses, target market, pricing, and marketing strategies. Identify competitive advantages to differentiate your barber shop.
• Marketing Plan – Develop a comprehensive marketing strategy that will attract customers to your new barber shop. Outline your target audience, branding, pricing strategy, local advertising, public relations, promotions, and digital marketing efforts.
• Operations Plan – Detail your barbershop’s daily operations. Describe your shop layout, equipment, staffing requirements, hiring and training procedures, inventory management, and supply chain.
• Management Team – Introduce your management team. Highlight the experience, skills, and roles of key management personnel including management structure. Demonstrate your team’s ability to lead the business successfully.
• Financial Plan – Create a detailed financial plan. Include income statements, balance sheets, cash flow projections, break-even analysis, and funding requirements.
• Appendix – Provide supporting documents. Include market research data, permits, licenses, leases, resumes, and any additional relevant information.

Next Section: Executive Summary >

Barber Shop Business Plan FAQs

What is the easiest way to complete my barber shop business plan, where can i download a barber shop business plan pdf.

You can download our Barber Shop business plan PDF here. This is a comprehensive business plan template you can use in PDF format.

What is a Barber Shop Business Plan?

A solid business plan provides a snapshot of your barber shop as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes a marketing plan and market research to support your plans. Your comprehensive plan should also include a full financial model including income statement, cash flow statement and balance sheets.

Why Do You Need a Business Plan for a Barber Shop?

If you’re looking to start a barber shop or grow your existing barber shop you need a business plan. A successful barbershop business plan will help you secure funding, if needed, and plan out the growth of your barber shop in order to improve your chances of success. Your own barber shop business plan is a living document that should be updated annually as your company grows and changes.

What Are the Sources of Funding for a Barber Shop?

With regards to securing funding, the main sources of funding for a barber shop are bank loans and personal savings. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. 

The second most common form of funding for a barber shop is personal savings. Other funding options are credit cards, crowdfunding and angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.

BARBER SHOP BUSINESS PLAN OUTLINE

• Barber Shop Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Barber Shop Business Plan Summary

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Business Plan For Barber Shop: A Step-By-Step Guide

Creating a business plan for a barber shop involves outlining your vision, operations, and financials. A detailed guide helps you navigate through each essential step of the formation.

Crafting a compelling business plan for a barber shop is critical for securing funding, guiding your strategic decisions, and charting a path for growth. In today’s competitive grooming industry, your plan should clearly express your shop’s unique value proposition and how it will meet the needs of your target market.

A concise, well-articulated business plan establishes a solid foundation for your barber shop, detailing service offerings, marketing strategies, staffing, and budget. By demonstrating thorough market research and a clear understanding of your niche, your barber shop business plan will set the stage for a successful venture, enticing investors and garnering a loyal customer base.

The Need For A Solid Business Plan

Starting a successful barber shop begins with a strong foundation. That foundation is your business plan. Think of it as your road map to success. It shows that you understand your business and can make it work.

Importance In Securing Funding

Let’s talk money. To open your barber shop, you need funds. Banks and investors want to see your business plan. A well-crafted plan proves your idea is worth their money. It’s your pitch to get cash to start your dream shop.

• Show how you’ll make money
• List your expenses
• Explain why your shop will succeed

Blueprint For Success

A solid business plan is your path to win. It guides your steps from start to big growth. Every part of your plan tells you what to do next. It keeps your barber shop on track to reach your goals.

• Set clear milestones
• Plan your budget
• Mark your growth steps

Getting Started With Market Research

Every successful business plan begins with thorough market research. The backbone of a thriving barber shop rests on understanding the landscape. Discovering who needs your services, where they live and work, and what they expect from a barber can set you apart from the competition. Let’s dive into the first steps of market research to position your barber shop for success.

Analyzing Potential Locations

Choosing the right location is essential. It’s not only about the foot traffic; it’s also about the right kind of foot traffic. Consider these factors:

• Accessibility : Is your shop easy to find and reach?
• Visibility : Can people easily see your shop from the street?
• Neighborhood : Does the area match your shop’s vibe?

Understanding Your Target Demographic

A clear image of your ideal customer shapes your business plan. Survey the community to gather data:

• Age range of potential customers
• Preferences in styles and services
• Price sensitivity and spending habits

Use this data to tailor your services to match your customers’ needs.

Studying Competitors

Know who you’re up against. List down local barber shops and study them: More rows can be added as necessary

Identify gaps in their offerings that your barber shop can fill. Use this insight to gain a competitive edge.

Services And Operations

Your barber shop’s success starts with the services you offer and how your shop operates . A detailed look into the services and overall operations sets the stage for customer satisfaction and business efficiency. Let’s dive into crafting the perfect service menu, designing a shop that works for you, and stocking up on the essentials.

Selecting Your Service Menu

To stand out, tailor your service menu to your customers’ needs . It’s not just about haircuts; think about shaves, trims, and possibly even spa-like amenities. Here’s a quick guide:

• Research local trends and demographics
• Determine core services most barber shops offer
• Consider unique offerings to differentiate your shop
• Set competitive but profitable pricing

Designing An Efficient Shop Layout

An organized space provides a seamless experience. Optimize each square foot for best service flow . Key points to think about:

• Placement of barber chairs for easy access and movement
• Waiting area comfort and entertainment
• Product display for maximum visibility
• Privacy for services that require extra space

Equipment And Supply Essentials

Quality equipment is a must for any professional barber shop. Invest in durable and high-performing tools to ensure customer satisfaction and repeat business. Your checklist should include:

Ensure you consistently restock supplies like capes, neck strips, shaving cream, and aftershave products. Your commitment to quality will pay off in client loyalty and positive word-of-mouth.

Crafting Your Brand Identity

Crafting your brand identity lays the foundation for your barber shop’s success. Like the sharp edge of your scissors, your brand cuts a memorable image into the public’s mind. It stands for who you are, what you offer, and how you differ from the crowd. Let’s give your brand the style and presence it needs to turn heads and draw clients in.

Choosing A Name And Logo

Your barber shop’s name is its first handshake with the world. It needs to be firm, friendly, and unforgettable. Selecting a name involves creativity and strategic thinking. Make sure it reflects your services, culture, and unique selling points. Next, design a logo that serves as the face of your brand. The logo should capture your shop’s essence at a glimpse. Bold, clear, and scalable are key qualities—it must look sharp on everything from a storefront sign to a tiny mobile screen.

Creating A Marketing Strategy

A solid marketing strategy puts your brand on the local map. It involves careful planning and an understanding of your target market. Start by profiling your ideal clientele. Remember, demographics like age, lifestyle, and fashion preferences shape your marketing voice and channels. Use social media, local advertising, and community events to spread the word. Always consider what makes your brand the go-to destination for a trim or a shave. Create promotions and content that highlight your unique offerings and the experience customers can expect.

Financial Planning

Welcome to the crucial chapter of crafting your barber shop’s business plan: Financial Planning . Every successful venture requires a robust financial blueprint. It’s the core of your business’s health and sustainability. Let’s break down the financial planning into clear, practical steps ensuring your barber shop flourishes.

Determining Start-up Costs

Knowing your initial investment is key to a smooth launch. List all necessary expenses before the grand opening. Think about:

• Rent deposits and utility set ups
• Barber chairs and styling tools
• Inventory like shampoos and conditioners
• Permits, licenses , and insurance costs
• Branding and marketing materials

Compile these into a comprehensive list. Consider a table for clarity.

Forecasting Revenue And Expenses

Equally critical is projecting future cash flows. Create monthly projections for at least the first year. This includes:

• Service revenues, like haircuts, shaves, and trims
• Product sales, such as grooming products
• Regular expenses, including rent, utilities, and salaries

Use realistic growth rates for precision. A spreadsheet can be your ally here, presenting data clearly.

Setting Prices Strategically

Establishing the right price points is vital. Research competitors and understand the market. Your prices must:

• Cover costs, ensuring sustainability
• Provide value, key to customer satisfaction
• Be competitive, to attract and keep clients

Consider special offers to kickstart business. Remember, flexibility helps to adjust as you learn more about your customers’ preferences.

Legal Considerations And Compliance

Starting a barbershop requires more than just scissors and combs. A strong understanding of legal requirements is vital. This ensures your business runs smoothly without hiccups from regulatory bodies. We will guide you through acquiring the necessary licenses, permits, and adhering to health and safety regulations.

Required Licenses And Permits

Kicking off your barbershop begins with the right paperwork. Licensing requirements vary by location. Be sure to check with your city or county clerk’s office. They can guide you on specific requirements for your area. Generally, you will need:

• A business license to legally operate.
• A barber’s license for each employee, proving they are qualified.
• Specific permits, such as a sign permit or a building permit if you plan to alter your space.
• A seller’s permit if you plan to sell grooming products.

Ensure every license and permit is up to date to avoid penalties.

Navigating Health And Safety Regulations

Barbershops need to prioritize client safety. This means staying informed on state and federal health regulations. Key areas include:

• Sanitation practices, ensuring all tools and surfaces are disinfected.
• Safe disposal of hazardous materials like used razor blades.
• Regular health inspections, showcasing cleanliness and compliance.
• Occupational Safety and Health Administration (OSHA) guidelines for employee safety.

Build a checklist to regularly audit your shop for compliance. Training staff on these practices is equally important.

Building A Winning Team

A barbershop thrives on the skills and camaraderie of its team. Understand that the level of service provided will be a direct reflection of the quality and harmony among your team members. This segment delves into the essentials of building a team that not only delivers expert haircuts but also fosters an environment of mutual respect and shared growth.

Hiring Qualified Barbers

Finding the right talent is crucial to the success of your barbershop. Start by laying out the qualifications you seek such as certifications, experience, and expertise in latest hair trends.

Utilize job boards, social media, and barbering schools to reach potential candidates . Conduct interviews that assess both skill level and personality fit to ensure a cohesive team.

Fostering A Positive Work Culture

Once you’ve hired qualified barbers, creating a nurturing work environment becomes key. A positive culture increases job satisfaction, reduces turnover, and keeps your team motivated.

• Implement regular team meetings for open communication.
• Encourage ongoing education to advance skills.
• Recognize and reward hard work to boost morale.

Remember to promote team bonding through events or outings. Such initiatives encourage your staff to work well together, which in turn attracts a loyal customer base.

Launching Your Barber Shop

The big day is drawing near! After months of preparation, your barber shop is almost set to open its doors. To ensure a successful launch, it’s crucial to create excitement and draw in the crowds. A grand opening and smart use of social media can set the stage for your shop’s future success. Let’s explore these pivotal steps.

Planning A Grand Opening

• Select a date that avoids major holidays and local events.
• Organize live music or entertainment to attract attention.
• Offer special promotions like discounted cuts or free samples.
• Create engaging flyers and distribute them locally.
• Partner with local businesses for cross-promotion.

Remember to capture attendees’ contact info. It helps in customer follow-ups.

Leveraging Social Media

• Post teasers of your shop’s interior and services offered.
• Showcase before and after images of haircuts.
• Announce your grand opening with an eye-catching event page .
• Use hashtags relevant to your local community and services.
• Engage with followers by conducting polls and Q&A sessions .

Regular updates can keep the buzz alive even after the grand opening. Consistent posting helps maintain interest.

Planning For Growth And Sustainability

Designing the future of a barber shop means careful planning. Success depends on loyal customers, modern services, and possibly new locations. A good business plan acts like a roadmap. It helps barber shop owners expand while maintaining quality service. Let’s dive into ways to retain clients and explore service and location expansion methods.

Retaining Clients And Building Loyalty

Customers are the heart of any barber shop. Keeping them coming back requires excellent service, a personal touch, and rewards. Consider these strategies:

• Membership Programs: Offer discounts to regular visitors.
• Referral Incentives: Encourage word-of-mouth promotion.
• Quality Experience: Ensure every visit is memorable.
• Feedback Loops: Use customer opinions to improve.

Expanding Services And Locations

Growth is more than just increasing revenue. It’s about shaping the business for the future. Expansion should align with customer needs and market trends. Observe these steps:

• Analyze Market Trends: Stay updated with new styles and services.
• Upgrade Skills: Train staff in the latest techniques.
• Diversify Offerings: Add services like hair treatments and grooming products.
• Evaluate Demographics : Understand the locals before opening new shops.
• Strategic Location: Choose new shop sites wisely.

Planning empowers a barber shop to thrive long-term. Remember, steady growth ensures survival and success.

Frequently Asked Questions

How to start a barbering business.

Gain knowledge in barbering and obtain the necessary certifications. Develop a solid business plan including location, services, and budget. Secure financing through savings or loans. Obtain the required licenses and insurance. Finally, set up your shop, hire skilled staff, and launch marketing campaigns to attract clients.

How Do I Start A Simple Barber Shop?

Starting a barber shop involves five essential steps: research local regulations, create a business plan, secure financing, find the perfect location, and purchase necessary equipment. Obtain relevant licenses, hire skilled barbers, and promote your shop effectively for success.

How Do I Start A Successful Barber Shop?

To launch a successful barber shop, create a solid business plan, obtain necessary licenses, choose a high-traffic location, hire skilled barbers, and implement an effective marketing strategy to attract and retain customers.

What Are The Business Models Of Barbershop?

Barbershop business models typically include traditional walk-ins, membership or subscription-based services, chair rental agreements, and franchise operations. These models cater to various customer preferences and barber entrepreneurship styles.

Crafting a solid business plan is the cornerstone of launching a successful barber shop. By thoughtfully following this comprehensive guide, aspiring entrepreneurs gain clarity and direction. Remember, this roadmap is more than a formality—it’s the blueprint for your barber business dream.

Now, turn those detailed steps into your brand’s reality and start snipping your way to success.

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Barber Shop Business Plan Template [Updated 2024]

Barber Shop Business Plan Template

If you want to start a barber shop or expand your current barber shop, you need a business plan.

The following barber shop business plan template gives you the key elements to include in a winning barber shop business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Barber Shop Business Plan Example

I. executive summary, business overview.

[Company Name] is dedicated to providing affordably priced, unparalleled hair styling and grooming services that are tailored to every client and their lifestyle in a distinctively unique atmosphere. As customers are our number one priority, we value every client and their individual needs.

Products and Services [Company Name] will provide relationship-oriented haircutting services for men of all ages. [Company Name] will focus on building long-term rapport with their clients and strive to deliver personalized results for each individual.

The company will offer a wide variety of treatments including haircut, shaving, coloring, and styling for special occasions.

In addition to providing these services, [Company name] will also be a retailer of exclusive hair care products. Customers will find products at [Company name] that they won’t find in big box retail stores.

Customer Focus [Company Name] will serve the residents of [company location] and the immediate surrounding areas as well as those who work in [company location].

The area we serve is populated mostly by the middle class; as a result, they have the means to pay for higher quality service, and are looking for hair and beauty services somewhere between the deep discounters and the top-end luxury brands.

Management Team [Company Name] is led by [Founder’s Name] who has been in the barber shop business for 20 years. He has worked extensively at major barber shops for the past 20 years. He began his career in [19xx] when he received a certification from [Barber Shop School] and began work at [major chain], where he worked for X years.

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

• The Company will fill a specific market niche in the growing community we are entering. In addition, we have surveyed the local population and received extremely positive feedback saying that they explicitly want to frequent our business when launched.
• Our location is in a high-volume area with easy access from multiple residential and commercial district zones.
• The management team has a track record of success in the barber shop business.
• The upscale barber shop business is a proven business and has succeeded in communities throughout the United States.
• Local competitors leave a large gap in the haircut market—there are low-cost providers ($10-$20), and an ultra-luxury salon ($120+), but nothing in between.

Financial Highlights

[Company Name] is seeking total funding of $260,000 of debt capital to launch its barber shop. The capital will be used for funding capital expenditures and location build-out, hiring initial employees, marketing expenses and working capital.

Specifically, these funds will be used as follows:

• Store design/build: $140,000
• Working capital: $120,000 to pay for marketing, salaries, and lease costs until [Company Name] is cash-flow positive

Topline projections over the next five years are as follows:

II. Company Overview

Who is [company name].

[Company Name] offers both a style and community experience. We provide our customers with an opportunity to relax and enjoy their surroundings while experiencing a customized level of service. Our barbers and stylists pair modern day cutting edge grooming techniques with timeless traditional services.

[Company Name]’s History

In [Month] of [Year], [Founders’ Name] opened their first Barber Shop on the corner of [Address]. With an idea based on bringing back the old fashioned barber shop experience and combining it with modern techniques and technology, [Company Name] was in business.

Today, with [Number] of locations in [Area Name], over [Number] Barbers and cutting the hair of over [Number] customers a month, the company has proven that men enjoy the unique experience of a traditional-modern barbershop.

[Company Name]’s Products/Services

[Company Name] provides a variety of services:

• Cut and Wash
• Scalp Treatment
• Moustache Trim
• Scalp Massage
• Face Massage
• Shoeshine Service

Along with the excellent service, [Company Name] offers the following products:

• Shaving cream
• Hair comb and brush

III. Industry Analysis

Last year, according to IBISworld.com, Barber Shops brought in revenues of $4.8 billion and employed 150,000 people in the United States.

The Barber Shop industry is traditionally a very stable industry, rarely affected significantly by macroeconomic events. Over the past five years, industry profit has remained relatively stable and over the next five years, the Barber Shops industry is expected to continue to grow, with revenue forecast to increase at an annualized rate of 1.2%.

The Barber Shops industry exhibits a low level of market share concentration. No individual business is expected to hold a market share greater than 5.0%. Non Employing businesses in the industry represent an estimated 95.7% of establishments and generate an estimated 95.7% of industry revenue.

The key industry drivers include:

• Number of adults aged 20 to 64-The industry’s core market is adults between the age of 20 and 64 years old. Changes in this demographic affect the industry through the size of its customer base.
• Number of households-Given the essential nature of the industry, revenue growth is strongly tied to its customer base. As the number of households increases, the customer base for industry services also increases.
• Per capita disposable income-Per capita disposable income measures an individual’s ability to purchase goods or services. As per capita disposable income increases, industry customers may be inclined to spend more money on specialized services.
• Prime rate-The prime rate refers to the interest rate charged by banks to their most creditworthy customers. As the interest rate increases, businesses may slow expansion plans, while entrepreneurs may wait to open a new barber shop.
• Business sentiment index- The business sentiment index measures the overall health of the business environment in the United States. High or rising sentiment may compel barbershops to expand or new operators to enter the industry.

IV. Customer Analysis

[Company Name] will serve the residents of [company location] and the immediately surrounding areas as well as those who work in [company location].

The Company will primarily target the following three customer segments:

• Families/Parents: The town has a large population of families. Families seek hair cutting services for the men in their family (fathers and sons) on a regular basis. Winning the loyalty of a family often includes winning the business for all their children and husband as well. Parents are well connected to each other and as such are a prime source of referral business. [Company name] expects to regularly acquire new customers from referrals.
• Professionals: [Company name] is located along a well-traveled commute route. By offering convenient location and exceptional service to the customer, [Company name] will draw in working men who need to look professional for work.
• Students: There are multiple high schools and middle schools located in the surrounding area. These students still live on their parents’ income and can therefore afford to pay for higher-quality services than discounters provide. In particular, [Company name] can expect to generate significant seasonal business based on the beauty needs of the local youth culture.

V. Competitive Analysis

Direct & indirect competitors.

The following businesses are located within a 2 mile radius of [Company Name], thus providing either direct or indirect competition for customers:

First Choice Hair Starting out as a single salon in London, Ontario, First Choice Haircutters has rapidly grown to over 400 locations across North America. First Choice Haircutters is owned by Regis Corporation, the world’s largest and most profitable hair care company. Regis operates more than 12,000 salons around the world and boasts system-wide sales of over 2.4 billion dollars. First Choice Haircutters has service hours from 9 am to 9 pm, Monday through Friday; 9 am to 5 pm on Saturdays; and 11 am to 4 pm on Sundays.

Sterling Silver Barber Founded in 2012, Sterling Silver Barber Company is a mobile salon and barbershop serving [location] professional men and women from a 3-station salon inside a fully customized Airstream.

Hair Matrix Hair MATRIX Design Team & Day Spa offers a wide variety of services ranging from Colors & Cuts to Facials & Manicures. Hair Matrix has hours of operation from 9 am to 5 pm on Mondays; 9 am to 7 pm Tuesday through Thursday; 9 am to 6 pm on Fridays, and 8:30 am to 3 pm on Saturdays.

Competitive Pricing

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

• Location: [Company Name]’s location is near the center of town, giving us access to commuters going and leaving the train station, local office workers, and passersby going to local shops. We also offer adequate parking making it easy for customers to patronize us.
• Great service at an affordable price: The complete array of hair services offered by [Company Name] nearly equals the most premium positioned competitor, LUX CUTS. However, [Company Name] will offer these services at a much more affordable price.
• Management: Our management team has years of business and marketing experience that allows us to market to and serve customers in a much more sophisticated manner than our competitors.
• Relationships: Having lived in the community for 25 years, [Founder’s Name] knows all of the local leaders, newspapers and other influences. As such, it will be relatively easy for [Company Name] to build brand awareness and an initial customer base.

VI. Marketing Plan

The [company name] brand.

The [Company Name] brand will focus on the Company’s unique value proposition:

• Convenient location
• Familiar, regular technician
• Significant personal attention
• Moderate price point
• Comfortable, customer-focused environment

Promotions Strategy

[Company Name] expects its target market to be individuals working and/or living within a 5-mile radius of its location. [The Company’s] promotions strategy to reach these individuals includes:

Local Publications [Company name] will announce its opening several weeks in advance through publicity pieces in multiple local newspapers and publications. Regular advertisements will run to maintain exposure to relevant markets. Community newspapers, school publications, youth sports programs, and similar channels will be a major promotion effort.

Major Publications We will make careful use of advertising in selected larger publications. [Publication or newspaper name] has a circulation of xyz and we can expect to reach a wider geographic region of customers on a limited basis. Advertisements with major publications will be used selectively, based on cost effectiveness. These ads will include discount coupons so that response to the ads can be tracked.

Community Events/Organizations [Company name] will promote itself by distributing marketing materials and participating in local community events, such as school fairs, local festivals, homeowner associations, or sporting events.

Commute Advertising We will drive attention toward [Company name] by hiring workers to hold signs alongside [route or highway]. Advertising on heavily traveled commute routes are an opportunity to alert large numbers of working individuals with disposable income of our opening.

Customer Loyalty Programs [Company name] will create a winning customer loyalty program to keep its best clients coming back again and again. When not actively providing services to customers in the store, our professionals and other employees will make periodic, regular phone calls to customers. These phone calls will (a) ensure that customers are satisfied with their hair cut, and (b) remind customers after a certain period of time has passed that they might want a new hair cut. Long-term customers will have the opportunity to participate in the loyalty program, and referrals will be rewarded as well.

Direct Mail [Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts and/or provide other inducements for people to visit the salon.

Ongoing Customer Communications [Company Name] will maintain a website and publish a monthly email newsletter to tell customers about new events, products and more.

Pre-Opening Events Before opening the store, [Company Name] will organize pre-opening events designed for prospective customers, local merchants and press contacts. These events will create buzz and awareness for [Company Name] in the area.

Pricing Strategy

[Company Name]’s pricing will be moderate so customers feel they receive great value when patronizing the barber shop. The anticipated price point for a standard haircut is $25, in exchange for which a customer can expect to receive personalized attention during and after their visit. The customer can expect to receive quality hair care from a familiar technician, for a more affordable price than what they pay at an ultra-premium barber shop.  

VII. Operations Plan

Functional roles.

[Company name] will carry out its day-to-day operations primarily on an appointment basis. Walk-in clients will be served by the earliest available technicians, but priority will be given to clients who called ahead. In the meantime, waiting customers can divert themselves in the lounge, which features television and current popular magazines. The Company intends to employ [X] technicians and [A] assistants during peak hours and [Y] technician and [B] assistants during off-peak hours. [Company name] anticipates having [Z] customers on a weekly basis.

In order to execute on [Company Name]’s business model, the Company needs to perform several functions. [Company name] anticipates using the services of X employees, divided into the following roles.

Service Functions

• Product sales

Administrative Functions

• General & administrative functions including marketing, bookkeeping, etc.
• Sourcing and storing products
• Hiring and training staff
• Receptionist
• Customer service/cash register functions

Miscellaneous

• Maintenance personnel

[Company name]’s long term goal is to become the dominant provider of hair care and related services and products in the [city] area. We seek to the standard by which other providers are judged.

VIII. Management Team

Management team members.

[Company Name] is led by [Founder’s Name] who has been in the barber shop business for 20 years.

While [Founder] has never run a barber shop himself, he has extensive at major barber shops for the past 20 years. He began his career in [19xx] when he received a certification from [Barber Shop School] and began work at [major chain], where he worked for X years.

[Founder] graduated from the University of ABC where he majored in Communications.

[Other person’s name] will serve as the customer service manager. He/she has extensive experience in the hospitality industry.

Hiring Plan

[Founder] will serve as the store manager. In order to launch our barber shop, we need to hire the following personnel:

• Barbers [Number]

As dictated by demand and operational maturity, [Founder] will consider hiring the following personnel:

• Receptionist [Number]
• Store Manager

IX. Financial Plan

Revenue and cost drivers.

[Company Name]’s revenues will come primarily from the services rendered and secondarily from the sale of hair care products.

As with most services, labor expenses are the key cost drivers for barber shops. Barbers are paid through a combination of salaries and commission, rewarding them for performance and making barbers an active part in business retention and development.

The major cost drivers for the company’s operation will consist of:

• Commission paid to barbers on a per service basis

Moreover, ongoing marketing expenditures and cost of good sold expenses are also notable cost drivers for [Company Name].

Capital Requirements and Use of Funds

Key assumptions.

  5 Year Annual Income Statement

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Barber Shop Business Plan [Template + Example in 2024]

Business plans are must-haves for starting or running a business, including a barber shop. These plans are generally used to get funding or attract new business partners. Additionally, it will help you attract investors. Simply put, a business plan improves the credibility of your business and persuades others to team up with you.

So, if you're starting a barber shop, you'll want a specific business plan that suits it. After all, business plans vary from business to business, and you'll want yours to be the best. For this reason, we made this article to give you a template for your barber shop business plan and example.

This template and example will help you write your business plan for your barber shop, know the elements to put in it, and lay it out for potential partners to see. We'll also answer other questions and concerns when making such a plan.

Without further ado, let's get into it!

How to Write a Barber Shop Business Plan?

Every barber shop business plan must have the following sections:

• Executive Summary
• Business Overview
• Products and Services
• Market Analysis
• Marketing Strategy
• Financial Planning
• Operations Plan
• Management Team

Now, let's discuss each section in detail together with examples.

1. Executive Summary

The Executive Summary is the first thing to include in your Barber Shop Business Plan. This part should provide an overview of your business's goals. It would help if you wrote this section last because it highlights what you plan to discuss in the remaining sections of your plan.

It is crucial to create a compelling executive summary. Besides its mission statement, it tells a little about what the company offers. Furthermore, you should include information about your experiences in the industry you're entering and the reasons you're starting the company.

The Executives is a classy, upscale barber shop offering a traditional vibe with modern tools and services. As such, it offers a relaxing spot for every kind of gentleman as they enjoy top-of-the-line grooming services in a masculine and therapeutic gentleman's club environment.

This business aims to serve the Long Island Area, where no upscale barbershop operates. Thus, this business attracts a distinguished clientele and a specialized market. We aim to become a highly sought-after destination to increase our clientele and profitability.

Our business aims to become a trusted destination besides being profitable. Here, our clients can replenish their energies and refresh their minds while they enjoy upscale and detailed grooming services. We also aim for it to be a place to connect with friends and colleagues!

2. Business Overview

In a business plan, a business overview provides a general description of your company. In this section, your audience learns about your company's structure, values, mission, and offerings. Additionally, it can show how your company stands out from the competition. Sometimes, it is called the Company Summary or the Company Description.

The Executives cater to their customers and clients with various upscale grooming services using high-end tools and well-trained barbers and stylists. This barber shop is in Long Island but remains accessible even to customers outside the area.

The company is founded five years ago by John Doe, a well-known stylist, and barber with over 30 years of experience, and provides a wide range of hair services. To attract and retain a solid customer base, he realized loyalty programs were an innovative method.

By launching The Executives, he aims to offer detailed yet relaxing grooming services to help his clients maintain their confidence, look good, and feel good.

In the past three years, the Executives have grown by more than 200% in loyal customers. We attribute that growth to our commitment to offering excellent services to new clients and markets and hope to double that within the next two years.

We are seeking an investment to help scale our barber shop and grow our team to cater to more clients simultaneously. We also aim to use those funds to help upgrade our tools to make our grooming services renowned and well-sought out.

3. Products and Services

Your business plan's Products and Services section describes the specific products and services you will offer. In this section, you'll discuss all aspects of buying, producing, selling, packaging, and delivery for your business. In this process, you'll review suppliers, costs, and how your product fits the current market.

The Executives offers exclusive men's services as an upscale barber shop. As part of our gentleman's club atmosphere, we offer our clients a variety of products and services, including:

• Hair: Cutting, Styling, Coloring, Applying Highlights, Toning, Applying Treatments
• Shaves: Classic Razor, Battery-Operated Shaves, Balm Application, Shaving Cream, Foam, and Aftershave Application
• Nails: Manicures and Pedicures
• Men's Services: Essential Peels, Facials, and Massages of Various Kinds
• Hair Laser Removal: For Necks, Backs, Ears, and other Parts
• Shaving Creams
• Essential Oils
• Shaving Tools

4. Market Analysis

This part of your business plan gives you insight into your potential customers and competitors.

This section should contain the following:

• Competitive Analysis: The part that evaluates potential competition in your market's reach
• Customer Analysis: The part that helps you identify and quantify the potential customers
• Industry Analysis: The part that analyzes your industry's general environment

The Executives will target male professionals. According to a study, 80% of professional and working men receive hair and other grooming services during workdays. In addition, our business fits the demographics of the Long Island Area. Our business serves a population density of more than five thousand for every square mile.

The area where our business caters needs a professional grooming service exclusive to men. As such, it will be an excellent spot to cater to men and attract return customers.

5. Marketing Strategy

The marketing strategy is a company's overall approach to reaching prospective customers. Generally, a marketing strategy describes the key messages and value propositions the company offers its customers. As a result, it has information regarding who the target market is, where they can purchase the product, and what drives them to purchase it.

The Executives make several efforts to attract customers and promote the business. Here are some of the standard promotional methods we're already using:

• Enhancing the storefront to attract customers
• Using local newspapers and magazines for advertising
• Getting in touch and collaborating with local bloggers and sites
• Creating and distributing flyers for advertisements
• Partnering with a local organization (e.g., gym members receive free beard trims with haircuts)
• Advertising on local radio stations
• Advertising at local venues with banners

6. Financial Planning

Financial planning is the section of your business plan that involves identifying financial goals and how individuals or businesses will achieve them based on the current financial situation. A financial plan is a roadmap that helps a person or business achieve financial success.

In the Executives Barber Shop, revenue will be generated from barber shop services and products sold. We will generate revenue through haircuts, shaves, beard trims, and shampoos. The business will also earn revenue from the rent it receives from its neighboring barbers.

Keeping the barber shop space leased will be a significant cost driver. Rent and utilities will be the main expenses, as are all other supplies necessary to run the barbershop.

Executives Barber Shop is seeking debt financing of $50,000 for the opening of its barber shop in Long Island, New York. Funds will be used to update the barber shop, purchase new equipment and supplies, and provide working capital.

Below is a breakdown of the proposed funding:

• The cost of updating the barber shop: $30,000
• Cost of equipment for the barber shop: $20,000
• Supplies: $15,000
• Capital: $8,000

7. Operations Plan

The Operations Plan in a business plan lays out how your team can implement actionable steps to reach your strategic plan goals. This section describes the tasks each department or employee must complete daily, weekly, and monthly.

The Executives Barber Shop's operations plan will be as follows:

• John Doe owns and operates the barber shop alone. His duties will include providing payment to the property manager, purchasing barbershop supplies, and paying utilities.
• Doe has no employees technically. Each barber will receive a 1099 tax form as an independent contractor.
• Doe will rent out space and chairs to the other barbers at The Executives Barber Shop. Doe receives a monthly rent, but they keep all profits.
• Doe will use a local CPA to prepare his tax returns and obtain all necessary licenses and permits.
• Doe will pay his hired guy for the maintenance and design of the website.

8. Management Team

An effective management team is crucial to the success of your barber shop. Emphasize the skills and experiences of your key players that demonstrate their ability to grow a company.

Your team members and you should have direct experience in the industry. It would be helpful to highlight this experience and expertise. In addition, highlight any experience you believe will be helpful to your business.

While John Doe manages and runs The Executives Barbershop independently, he rents space and equipment to other barbers with more than five years of experience in the barbershop industry. Here's a quick recap of the other five barbers who will work at The Executives:

• Justice Werner - Former Barber at Queens; worked for seven years at a Barber Shop
• Alessandro Hayden - Freelance Barber doing home services for eight years
• Mark Holland - Hair Stylist for Male Actors and Models at Staten Island
• Kamren Vasquez - A former Barber in Brooklyn, moved to Long Island this year
• Zack Mueller - Worked as a barber here at Long Island since 2010

Barbershop Business Plan PDF

Do you want to download a barbershop business plan example in PDF?

Here is the download link.

Let us know if you have any questions!

Barbershop Business Plan FAQs

Below are some of the frequently asked questions you may have about Barbershop Business Plans:

What Is a Barber Shop Business Plan?

In general, a Barber Shop Business Plan is just like any other business plan. However, it's tailored to lay down every piece of information about your business, helping you attract investors, gain funds, or even attract other establishments to work with you.

A Barber Shop Business Plan outlines the structure, flow, and all the details related to the particular shop. The report will include financial, marketing, and management information about the barbershop. If you're opening a new business, this will include your startup costs, market research, mission statement, and success strategy.

Why Is Barber Shop Business Plan Important?

A Barber Shop Business Plan is crucial for launching or running your business. With a business plan, you'll have a structure and written goal to follow. You'll also have a flow to stick to or change when necessary.

If you are looking for investors, adjusting your pricing strategy, choosing equipment, or hiring and training staff, your barbershop business plan will help every step.

Is Owning a Barber Shop Profitable?

A Barber Shop will always be one of the most profitable businesses because it's always in demand, and it's something customers need help to do.

Since it's service-oriented, you'll find it profitable when you or someone you hire caters to customers with superior service.

Whenever you open a barbershop, you will likely make and earn many profits if it is well managed.

If you plan to open or are already running a Barber Shop, you must make a business plan. This plan will help you outline your strengths, competition, goal, and workflow. Moreover, if you need some funding, you can earn grants or even attract some investors with an excellent business plan.

With this template, you can create your own Barber Shop Business Plan with details and all the necessary elements it needs. We hope the examples we made guide you as you run your business with your business plan.

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How to write a business plan for your barbershop salon.

Starting a barbershop salon is a great idea because it provides a service that is in high demand and it can be a great source of income.

Additionally, it gives the owner the opportunity to build a loyal customer base and provide a personalized experience to their clientele.

Don't start without having built a business plan though.

A business plan is essential for any new project. It helps to ensure that all the necessary steps are taken to ensure the success of the project.

In short, a good business plan will help ensure the profitability of your barbershop salon .

What information should you put into the business plan of a barbershop salon? What's the basic outline for the structure? What are the important financial ratios to consider? How can I develop an efficient business plan without dedicating too much time to it?

The article you're reading will cover all these questions and provide answers!

One last thing: you can avoid starting your business plan from scratch.

Instead, you can download our detailed business plan for a barbershop salon and tailor it to suit your requirements.

Writing a business plan for a barbershop salon

Should you write a business plan for your barbershop salon.

Yes, you should write a business plan for your barbershop salon.

Formulating a comprehensive business plan will allow to:

• get familiar with the barbershop market
• be knowledgeable about the industry's latest trends
• uncover what makes a barbershop salon thriving
• understand the grooming preferences, haircut styles, and grooming product choices of clients
• come up with a unique value proposition for your men's grooming parlor
• review competitor customer satisfaction
• find competitive advantages for your barbershop salon
• find a business model that will drive profitability
• implement a solid and strategic action plan
• evaluate risks associated with running a barbershop salon, including customer injuries, sanitation practices, and changing hairstyle trends

Our team has drafted a business plan for a barbershop salon that is designed to make it easier for you to achieve all the elements listed.

How to organize a business plan for a barbershop salon?

Your business plan includes a variety of numbers and relevant data. It is important to have an orderly format for smooth reading and comprehension.

When we built and designed our business plan for a barbershop salon , we ensured it was organized correctly.

The business plan is divided in 5 sections (Opportunity, Project, Market Research, Strategy and Finances).

1. Market Opportunity

The section that comes first is titled "Market Opportunity."

Our team has compiled vital data and metrics about the barbershop salon industry, providing insights and trends for entrepreneurs in the men's grooming and hairstyling sector.

The data here is always fresh; we update it twice a year.

2. Project Presentation

The second part is where you introduce the "Project" of your barbershop salon. You can describe your grooming services, skilled barbers, stylish ambiance, appointment booking system, grooming products available, and the unique value proposition that offers a refreshing and top-notch grooming experience for your customers.

At the end of this section, provide a brief introduction about yourself and your expertise in barbering.

Explain your commitment to precision cuts and grooming services, your range of styling options, and how you plan to create a welcoming and stylish barbershop experience for clients. Highlight your skilled barbers, your attention to detail, and your dedication to providing personalized services that leave clients looking and feeling their best at your barbershop salon.

You'll see that we've given you written content in our business plan. Modify it to suit your concept precisely.

3. Market Research

Then, we have the "Market Research" section.

This section describes the target audience for your barbershop salon.

It includes a comprehensive analysis of competitors in the barbershop industry and emphasizes your salon's specialized grooming services and competitive advantages.

A tailored SWOT analysis is provided as well.

4. Strategy

Within the "Strategy" section, a detailed plan spanning three years is outlined, specifying the necessary initiatives to make your barbershop salon highly profitable.

Furthermore, there is a marketing strategy for a barbershop salon, a way to manage risks, and a completed Business Model Canvas included in this section.

5. Finances

Lastly, the "Finances" section allows you to present a complete financial overview of your project.

How to write an Executive Summary for a barbershop salon?

The Executive Summary gives a concise preview of the business plan of your barbershop salon.

Make it concise and brief, ensuring it doesn't exceed 2 pages. Include only the important information.

This document is designed to make the reader excited about your business plan.

In the Executive Summary of your barbershop salon, address the following queries: what services does your barbershop offer? who is your target audience? are there other barbershops in the area? what makes your salon unique? what funding do you require?

How to do the market analysis for a barbershop salon?

Analyzing the market for your barbershop salon allows you to gain insights into factors such as customer preferences for grooming services, competition within the salon industry, and emerging trends in men's grooming.

By conducting a thorough market study, a barbershop salon can understand customer preferences, enhance its service menu, optimize pricing strategies, and launch effective marketing campaigns, ultimately leading to a larger customer base, improved customer loyalty, and a prominent position in the local grooming industry.

Here is what what we've put in the "Market Research" section of our business plan for a barbershop salon :

• fresh and updated data and statistics about barbershop salons, including men's grooming trends, barber services, and the resurgence of traditional barbering
• a list of potential market segments for a barbershop salon
• the competitor evaluation
• the potential competitive advantages for a barbershop salon

The key points of the business plan for a barbershop salon

What's the business model of a barbershop salon, business model of a barbershop salon.

A barbershop salon's business model revolves around offering haircutting, grooming, and styling services to male customers. Revenue is generated through service fees, potentially offering additional services such as beard trims or grooming products.

The business model focuses on creating a trendy and masculine salon environment, employing skilled barbers, providing exceptional customer service, effective marketing to target male clientele, and building strong customer relationships based on trust and grooming expertise.

Success depends on barber talent and techniques, delivering personalized grooming experiences, maintaining a welcoming and comfortable salon atmosphere, fostering positive customer reviews and recommendations, and creating a sense of community for male grooming enthusiasts.

Business model vs Business plan

It's important to understand the distinction between "business plan" and "business model."

A business model is like a structure that explains how a company makes money and provides value.

In a business plan, you present your business model using a methodology called the Business Model Canvas.

Rest assured, there is a Business Model Canvas (already completed) in our business plan for a barbershop salon .

How do you identify the market segments of a barbershop salon?

Segmenting the market of your barbershop salon simply means dividing your potential customers into different groups based on common characteristics.

This helps you understand and target your audience more effectively. For your barbershop, these characteristics could include factors like age, hairstyle preferences, or location.

The benefit of segmentation is that it helps you organize your customer base in your business plan and tailor your services to meet their specific needs. This can include offering different types of haircuts, styling products, or grooming services.

Possible market segments that your barbershop can cater to include men's haircuts, children's haircuts, trendy or classic styles, and specific neighborhoods or communities.

In the business plan for a barbershop salon , you will get a detailed market segmentation, helping you understand your target audiences and their needs.

How to conduct a competitor analysis for a barbershop salon?

It's clear that you won't be the only barbershop salon in your area. There are other salons catering to customers' grooming needs with similar offerings.

To create a successful business plan, it's crucial to thoroughly analyze your competitors. This involves carefully identifying and studying their offer, while also evaluating their strengths and weaknesses.

In the competitor study, focus on identifying and highlighting their weaknesses. For instance, you can consider factors such as a shop being located in a remote area, requiring appointments to visit, having high prices for haircuts, or employing hairdressers who lack important skills.

Why should you focus on these aspects? Because these weaknesses undoubtedly lead to dissatisfaction among customers visiting barber shop salons. Seize this opportunity by creating competitive advantages for your own barber shop salon, which will set you apart from the rest and attract more clients.

It's what we call competitive advantages—building them is key to standing out in the market.

Here are some examples of competitive advantages for a barbershop salon: highly skilled barbers/stylists, a welcoming and comfortable atmosphere, trendy and modern haircutting techniques, personalized grooming services, quality haircare products, and exceptional customer service.

How to draft a SWOT analysis for a barber's?

A SWOT analysis can help identify potential strengths, weaknesses, opportunities, and threats that may affect the success of a barbershop salon.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a barbershop salon

The strengths for a barbershop salon

The "S" in SWOT represents Strengths, which are the project's internal factors that contribute to its success.

For a barbershop salon, potential strengths could include experienced barbers, a wide range of services, a relaxing atmosphere, and competitive prices.

The weaknesses for a barbershop salon

When we use the "W," we mean Weaknesses, which are the aspects of the project that require improvement.

For a barbershop salon: limited inventory, lack of online presence, limited advertising budget, and lack of customer loyalty programs.

The opportunities for a barbershop salon

O represents Opportunities in SWOT, referring to the external factors or circumstances that can contribute to the project's growth.

In the case of a barbershop salon, potential opportunities include offering services such as haircuts, shaves, beard trims, coloring, styling, and waxing; partnering with local businesses to host events; providing discounts for first-time customers; and offering loyalty programs.

The threats for a barbershop salon

T represents Threats in SWOT, highlighting the external risks or vulnerabilities that the project needs to be cautious about.

How to elaborate a marketing strategy for a barber's?

A marketing strategy is essential for a business plan as it describes how a business will attract customers and make sales.

A barbershop salon can connect with individuals in need of professional grooming services by developing an effective marketing plan that emphasizes the salon's skilled barbers, trendy hairstyles, and a comfortable and stylish ambiance.

Men won't visit your barber's salon without effective marketing; showcasing the expertise of your barbers, trendy hairstyles, and comfortable atmosphere is crucial.

Are you utilizing marketing tactics to promote your barber's shop? Consider offering loyalty programs or discounted packages, showcasing trendy hairstyles on social media, and partnering with local men's grooming influencers for brand endorsements.

It's okay if you don't have many ideas for your project's marketing strategy – don't panic.

How to build a 3-year financial plan for a barber's?

A successful business plan requires comprehensive financial data in order to accurately forecast future performance.

In your business plan, you will have to make revenue projections for your barbershop salon.

The presence of a relevant and credible revenue forecast is crucial to give your business plan a strong appeal to investors.

Our financial plan for a barbershop salon is straightforward and equipped with automated checks, enabling you to validate and adjust your assumptions easily. This way, we make sure you're building solid financial projections.

Of course, you'll need to create a preliminary budget for the launch of your barbershop salon. Pay attention to every expense and don't leave any out (our financial plan includes a complete list for your convenience).

The break-even analysis is vital for your financial plan because it tells you if you whether your barbershop salon will generate profits or not.

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How to Write a Barber Shop Business Plan in 2024?

Having a detailed and professional barber shop business plan is important for anyone working on opening a new barbershop . It can also be an excellent roadmap for growing your barber business.

What You Will Learn

We’ll take a look at the basics of researching and creating your barbershop business plan, plus some helpful info and a free template to help you get started.

Jump to the Section You Like

What is a barber shop business plan, why does your barber shop need a business plan, key element of a good barber shop business plan, barber shop business plan template.

Every business is different, and a lot of the elements of your own business plan will be informed by your target market, location and the services that you offer (or plan to expand into).

A business plan is a living document that you can adjust or update as needed. It will include information about the barber shop’s financial, marketing and management details.

This will include your startup costs (if you’re planning to open a new shop), plus market research, your mission statement (more on this later) and your strategy for success.

You’ll also include an executive summary at the beginning, details about your target market and marketing plan, plus a description of your products and services.

Most plans also include information about training and support for your team, plus your management structure.

In order to write a plan for your business, you’ll have to conduct market research, decide on a long-term vision for future growth, write out a sample budget and set clear and achievable goals. You may also want to include supporting documents such as an income statement.

The management team and owners can use the business plan as a road map to make sure the barber shop is achieving these goals, as well as make informed and data-based decisions about staffing, advertising or even equipment purchases.

This isn’t limited to the salon industry. Business plans are documents that will help any enterprise be (and stay) successful.

You can use yours as a guide when you’re making new business decisions like which services to promote, how to market your barber shop, and even what training to offer staff members.

If you’re hoping to secure funding or attract investors, it’s essential that you have a solid business plan ready to show them- this helps them see the “big picture” of your vision as well as the practical details.

You can provide accurate information about your prospective clients, promotion strategy, revenue and budget. You can also identify any potential roadblocks early in the startup process and have some ideas of who your barbershop’s competition will be.

In addition, the vision and mission statements, as well as the targets you’ve set will make it easier to lead effective staff meetings and keep everyone motivated and focused on hitting your goals.

It’s a way to stay ahead of your competitors and create better strategies that adapt to a dynamic industry and the changing needs of clients and staff members.

Every business plan is as unique as the barber shop it represents, so don’t worry if this all seems a bit intimidating to try and create the perfect business plan at first. All good plans have some things in common.

They start with a business overview, describing your target clients and your services. Then, include revenue-related information such as a budget, projected sales and break even points.

You’ll also outline your marketing plan to expand or develop the number of customers, potential barber shop expenses and your financial plan as a whole.

Business plans for a new barbershop will also detail the startup costs and your plan for getting financing, whereas a plan for an existing barbershop will show people how your business stands financially, including supporting documents like a cash flow statement and revenue projections.

Let’s take a closer look:

How to Get Started on Your Barber Shop’s Business Plan?

Your barbershop business plan will help every step of the way, whether you’re trying to attract new investors, adjusting your pricing strategy or deciding on equipment or hiring and training staff.

It breaks down the business’s finances and long-term goals, making it easier to stay focused on the big picture and plan for success.

Some things to keep in mind are:

• Gather information: Take a look at other barber shops and local businesses nearby, research equipment and services, understand new trends and identify your target market.
• Understand the Roadblocks: Brainstorm and list out everything that might affect your business’s cash flow, startup costs or timeline. You’ll need to plan for these in your budget.

Once you know these things, you can use barbershop management software to track your team’s performance and make sure you’re meeting the targets.

• What Makes You Special: What sets your barbershop business apart from the competitors? If you offer something others in the area don’t (maybe you take walk-ins or have staff who specialize in beard care), then create a plan to market this.
• Use a Free Template to Save Time: If you’re struggling with writing your competitive analysis or barber shop business description, example templates are available online and can save you a lot of time- you can use one and just adjust the details as needed to fit your brand and ideas.
• Consult a Professional: Whether you’re creating a mobile barber shop business plan or one for a large, multi-location chain, it’s important to make it look as professional as possible.

Consider hiring a consultant or even a business advisor to check the financial details, marketing strategy or even help you create the executive summary. This is especially important if you’re planning to present this to investors later.

Here are some of the things that a barbershop business plan should include:

This will be your first impression, so make sure it looks professional. It’ll be seen by investors, management staff and pretty much anyone with an interest in your company. It should have:

• Your Barbershop Business Name (and logo, if applicable)
• Your Professional Contact Information

Table of Contents

Business plans should be organized and easy to navigate. A clear table of contents is essential for this. Divide and label each section clearly so it’s easy to find information.

Executive Summary

Your executive summary should be clear and concise- it needs to be easy to understand, informative and give readers a strong first impression. Include the following:

• Your Barber Shop Mission Statement (Briefly your business’s goals and your plans to achieve them)
• Your Vision Statement (What are your long-term plans for your barber shop’s future?)
• Your Business Overview (What is your shop’s concept? Is it a hip and fun setup in a local shopping center, a specialty Turkish Barber, or a traditional establishment? Explain and give a brief summary)
• Your Key Factors for Success (What does your business need to start off on a strong foot and keep going this way?)

Business Description

• Your location(s)
• Services you offer (and any ones that you’d like to include in the near future)
• Your Staffing Information (How many barbers, managers and support staff you have or will need)
• A summary of your competitors and the market research you’ve conducted (Be sure to identify anything that sets you apart and explain how you’ll use this to attract customers)

Target Market

Describe your target clientele and why you’ve chosen them. Some things to consider are:

• The demographics and speciality services will attract
• Where your client base comes from (are they students or workers in nearby buildings, for example?)
• Why you’re targeting them (this might affect future training, products, equipment purchases and decor)
• What you think your average client wants or needs (and how you plan to provide it)
• Anything that makes you unique among other businesses in your area

You might want to conduct a SWOT analysis for your barbershop (strengths, weaknesses, opportunities and threats) to help you understand all of these things in more detail.

Competitive Analysis

Understand the market and what you can do to be successful.

• Who are your competitors?
• Where are they, in relation to you (and are you close to any major roads or transit lines)?
• What kinds of services do you both provide? Is there a lot of overlap?
• If so, what makes you special?
• Will you be competing for the same clients?
• What’s the difference between your prices and why?
• How do you plan to attract customers and build client’s loyalty?

Management Plan

Your barber shop management plan will explain how the business operates. This includes things like:

• Your Management Structure (This might be simple for small establishments or more detailed for larger ones)
• Your Management Strategy (Targets you need to hit, long-term goals and financial projections- including what you’ll do to make this happen)
• Your Staffing Needs at the Management Level (How many high-level staff such as managers or accountants, etc. and their roles- again, this might be a lot simpler for smaller businesses)

Your Products and Services

This will give investors and financial professionals an idea of your shop’s income, potential expenses and profits, and will also help you to identify future roadblocks or potential areas of opportunity. Explain:

• The products your staff will use for services
• All of the retail products you plan to sell
• The services you provide

Be as detailed as possible, explaining your prices, the costs associated with each item on the list, the time they’ll take (if it’s a service) and the profits you’ll make. If you’re already in business, you can also include details about the popularity of each one, too.

Your Marketing Plan

How will you reach new customers and grow your business? What advertising methods will you use? What are the costs associated with each one?

You can give a basic outline here, but be sure to do your homework and be ready to put this plan into action.

You’ll want to include:

• Your barbershop’s Marketing Plan (What you’ll do to reach people)
• Existing or potential sales plans and promotions (How will you increase demand and keep loyal customers happy)
• Your advertising methods (This doesn’t just mean paid advertising, it should also include your social media strategy and inexpensive or free online marketing)
• Your brand story and reputation (Especially if you’re already in business)

Your Sales Plan

Make sure that this includes both your retail products and services you offer. Identify and explain:

• How you’ll market each one
• Why they will appeal to customers, and their benefits
• What your sales goals are
• What you expect your income to be from these products and services
• How much you estimate things costing, including any specialized training or equipment you’ll need

Your Financial Plan

For a new barbershop, this will include startup costs and how quickly you intend to become profitable, but existing businesses should include expenses and funds needed for any improvements such as renovations, equipment or new training, as well as profit projections.

Documents to prepare include:

• Your financial statements (including an income statement, if possible)
• Any assumptions (such as potential expenses and money needed to cover costs)
• Projections of your profits and losses
• Your break-even point
• The barber shop’s balance sheet (this is sometimes referred to as a “book value” and explains the actual worth of your business and its assets)
• Any existing loans or debts

One of my top tips when preparing this is to have a professional go over it or assist you during the process. They can help ensure everything is accurate and provide any advice you might need.

Operating Plan

Explain how your barber shop will be run, including:

• Your main location (This might be just one shop, or it could be a main office for a multi-location chain)
• Your management structure (Including a brief overview of the division of responsibilities at the higher levels of your management team)

Additional Information

You can include any other information here that investors or managers may need, including:

• Additional documents
• Important policies
• Financial statements

Any documents (such as a balance sheet, for example) that you need to reference in your business plan, can be appended here.

Do not miss our post on barber shop license .

We’ve done our best to help you by including a free barbershop business plan pdf template that you can use and adjust as needed to create your own.

Your free barber shop business plan template will look like this.

Do not miss our post Barber Shop Price List .

Opening a new barber shop or growing an existing one takes a lot of time, energy and know-how, but having the right business plan in place makes everything easier.

Just like having the right staff and equipment, your barbershop business plan makes it easier for an owner or manager to keep everything on track, identify potential issues or opportunities for the company and make informed decisions.

How to write a great business plan https://ieeexplore.ieee.org/iel3/46/14446/00660335.pdf

The successful business plan: secrets & strategies https://books.google.com/books?hl=en&lr=&id=hpFxjEsZLUwC&oi=fnd&pg

Institutional forces and the written business plan https://journals.sagepub.com/doi/abs/10.1016/j.jm.2002.11.002

About the author Bartek Kulasza

Bartek Kulasza creates informative content that focuses on efficient business management. He covers salon software, marketing and sales, budgeting and reporting, salon design and equipment, inventory management, growing customer base, helping businesses optimize operations, enhancing customer experience, and increasing profitability.

• How to Write a Barber Shop Business Plan

How to Create a Barbershop Business Plan

A step-by-step guide for creating your own barbershop business plan.

No credit card required.

Every business venture starts with a plan. With so much money and time at stake, business plans can help you streamline your efforts and plan for your professional future. This article will explore the importance of a business plan for your barbershop, including how to set one up, and some common mistakes to avoid. 

Opening a barbershop takes planning, just like any other business. A business plan is a useful tool for helping identify the key aspects of your professional journey like your mission statement, goals, budget, and operations details, so that you can better envision and prepare for what lies ahead. Keep reading to learn how to properly create a business plan that serves your needs. 

Why Do You Need A Business Plan For Your Barbershop?

Whether you’re just figuring out how to open a barbershop or you’re an industry veteran, a business plan can always help make things easier to manage. A barbershop business plan outlines your business goals, market analysis, marketing strategies, financial projections, and other key details, serving as a roadmap that guides you through the process of starting, running, and growing your own barbershop. 

You can follow a barbershop business plan template or create one from scratch, but having one provides several benefits, such as: 

• A clear statement of goals. It’s easy to lose sight of the finish line once everything starts running, but with a business plan in place, you have a clear view of your vision for your business and what you need to accomplish in order to guide it to success.  
• Establishing a timeline. Your business plan will not only help you detail what milestones you need to hit but when you need to hit them. Nobody expects to be an overnight success, and a timeline will help you track your business’s progress. If you haven’t made enough money or hit the necessary number of clients by a certain date, that tells you something in your strategy isn’t working. 
• Outlining financing needs. A great idea is a great idea, but if you don’t have the funds to make it tangible, then that’s all it is. Figuring out the amount of money you’ll need comes first, but how you’re going to raise that money is equally important to creating a solid business plan. 
• Detailing operations. What will your day-to-day look like? How many employees will work for you? How will you make sure the business runs smoothly every day? This is information that is useful not just for you, but for those who might invest in your business. 
• Identifying challenges. Problems are unavoidable, and they can happen to any business, but figuring out what challenges lie ahead early on in your planning can help you better take care of them. For instance, is your location severely affected by seasonal weather? Is there a parking problem? Are you surrounded by competitors? What else will impact your cash flow? While you can’t anticipate every problem, identifying your weaknesses can help you build a stronger strategy to tackle them later on.

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8 Items to Include in Your Barbershop Business Plan Template

There are several key items you should try to include in your business plan. Keep in mind that this plan can change as you do more research or develop other aspects of your business, however, putting in the work to make it right will only benefit you in the long run. It’s always better to lay a sturdy foundation before you start building your house!

The overview is an executive summary of your barbershop business and management plan. This section is where you’ll present your mission statement, and briefly address your strategy to manifest your vision. It should be concise, engaging, and compelling to grab the attention of potential investors, lenders, or partners. Remember that this is a summary, and there will be room to address these sections in more detail later on in your plan.

Business Profile

An effective plan paints a thorough picture of the business as a whole, while also detailing the ways it will run. After your mission statement, you’ll want to describe what your barbershop does, what services and products you will offer, who will run the company, and other high-level details. Include info about the market landscape for your barbershop business to show there is a proven need for your services. Address who your competitors are, any advantages you have compared with others, and any research you’ve conducted to demonstrate there is a demand for your services in the area. 

You can also highlight the specific services your barbershop will offer, any products you will sell, and any other information showing that your barbershop will fill the need you’ve described in your market analysis summary. Briefly address your business finances, including any current sales and profits, the funding amount you’re looking to acquire or any funding you already have, and your projections for growth.

Market Research

Describe the current trends, successes, and pitfalls of the industry. Include some hard data/statistics if you can, like how far do people in the area generally travel for hair care? Or what percentage of barbershops retain a majority of their customers? 

Part of creating a business is knowing your target audience, but also who you’re competing for their attention against. Who are your competitors? How well do they run their business? How are their reviews? What is the age demographic of your business location? What is the foot traffic like? How will your business fill the needs of the customers in a way these existing businesses cannot? These are all important details you’ll want to research to know exactly how to design your business strategies. 

Structure and Leadership

This is the part of the plan that details who is in charge and how your business hierarchy will function. Who are the managers? Who does everyone report to? Who is in charge of the money? Are you going to helm the whole operation? Or will you establish a team of trusted professionals? These are questions investors will definitely have before sinking any cash into your business, but they’re also good questions to answer for yourself so you can better plan out how you will use your time and funds. 

Offerings and Services

Include details about the equipment you have and the services you plan to provide. Do you go beyond a standard barbershop experience? In addition to cutting hair, do you offer massages or other salon services? How much will a basic session cost? If you plan on carrying products like beard oils or lotions, list them out along with how much they’ll cost to buy, and how much you’ll sell them for. 

Marketing and Sales Plan

How you plan to market your business is hugely important to the success of your business. While it would be nice to spend $0 on ads, local TV spots, and/or social media promotion, you simply cannot just rely on word of mouth from family and friends. Do you plan on creating your own website or only using Instagram/TikTok? Will you try to take advantage of partnerships with influencers or other businesses? 

Your barbershop marketing plan should include information on how you plan to attract new customers (and retain loyal ones), what you’ll do to establish an online presence, how much you’ll spend on your marketing efforts, as well as any unpaid marketing strategies you’ll utilize. 

Operational Strategy

This section should detail your daily operations, answering questions like how many employees will you have? How many will work each day? What training will they have? How many managers will there be? How much support staff will you have on hand? How many chairs can you fill? 

In addition to figuring out both the macro and micro details of your operational strategy, you’ll also want to plan for any permits or licenses you’ll need to legally operate your business, as well as any software you’ll use to help manage your administrative tasks. 

Financial Overview

The financial overview is a crucial part of any business plan. A cash flow forecast shows the anticipated amount of money coming into the business, as well as what you will spend on expenses. It also projects growth over time, which allows you to make predictions about future revenue and expenses so that you can better plan for them in advance. You can include balance sheets, profit and loss statements, funding sources, expense projections, and any other hard financial data that can give a better insight into how you will both get and spend the money for your business. 

4 Common Mistakes When Creating A Barbershop Business Plan

We get it, you’re (literally) ready to get down to business, but that doesn’t mean you should casually approach your barbershop business plan template. Below, we detail a few different causes of your plan not going… well, to plan! 

Lack of Research

Not knowing who your competitors are, what your ideal demographic is, how much your expenses will be, or what makes your business unique can mean setting yourself up for failure. If you’re investing money into your business, or trying to convince others to invest in yours, you want to establish a clear picture of what’s at stake by having as much necessary information as possible. 

Unrealistic Financial Projections

Crafting a useful barbershop business plan means being honest about both your expenses and your profit projections. While it’s great to dream big, expecting to make millions of dollars with minimal overhead in your early years might be a little too big. Chairs, equipment, and sanitization tools all cost money to buy and maintain, employees need living wages, marketing costs can add up, and there should be an emergency fund set aside just in case. When in doubt, it’s better to overestimate the amount of money you’ll need rather than underestimating it and coming up short. 

Ignoring Marketing Strategies

You can’t be too proud to engage in a little—or a lot!—of marketing. If you want people to know about your business, you have to get the word out to them. Ignoring social media, cutting your barbershop marketing budget, or refusing to advertise your services will only hurt your business in the end. Even if you’re uncomfortable putting yourself out there, there are plenty of clever ways you can advertise your business without being the star of your own marketing campaign. 

Neglecting to Review and Revise

Just because you’ve come up with a great plan doesn’t mean it will stay that way. Business plans can change and adapt over time, so while your barbershop business plan should contain plenty of details, it’s also important to be flexible—whether it’s the market that’s changing or your clientele.

Optimize Your Business Operations with GlossGenius

A well-developed barbershop business plan can make all the difference in your success. By researching and outlining the most important aspects of your business, you can create a helpful guide that serves as a map for your professional journey. While it might be a difficult one, it’s not impossible, and the right planning will certainly help get you where you need to go. 

If you’re going to open a barbershop or have plans to expand your current barber business, GlossGenius can help you implement and manage various aspects of your plan, including handling your schedule , client notes , appointment reminders , payments , website creation , marketing , and more. Our all-in-one platform was built specifically to save self-care business owners and team members time and frustration by streamlining day-to-day operations. This way you can focus on providing quality service and not the paperwork. 

‍ Click here to learn more about what can do for your barbershop today or start a free trial to experience the benefits firsthand and see how we can help meet your business needs.

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Barber Shop Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Beauty Care Industry » Barbershop

Are you about starting a barber shop? If YES, here is a complete sample barber shop business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a barbershop business . We also took it further by analyzing and drafting a sample barber shop marketing plan template backed up by actionable guerrilla marketing ideas for barber shops. So let’s proceed to the business planning section.

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There will always be the need for men and even women alike to have a haircut; this is because of the need to look good. Also, whilst some may think that not having but rather grooming their hair might be it when it comes to looking good, yet others cannot just do without having a good haircut.

This might be weekly or fortnightly, or as the person who is involved wants it. It is because of this need that the barber shop business has continued to be on the rise. As a matter of that there is hardly any nook and cranny in the whole of the united states of America where you couldn’t possibly find a barbers shop.

They will always be in business because they are always in demand. Therefore, it is important to state that starting a barbing salon is a very good and lucrative business. As a matter of fact, it is a profitable trade that sure guarantees good returns on investment.

If you are looking to launch come- in to the barbing trade, then you have to be aware that you have got to do the needful background preparation. This background preparation amongst others has to do with drawing up a business plan.

This is very vital because you are able to project and look at the direction which you want to drive your business to. Doing the business plan due diligence might be somewhat difficult, as you may not have written one before. There is however a respite with a business plan template, as you are able to use it to write yours. Here is a sample barber’s shop business plan template below;

A Sample Barber’s Shop Business Plan Template

1. industry overview.

Basically a barbershop is a place where people go to cut their hair and of course it is the working place of a barber. A barber is a person whose livelihood is mainly to cut, dress, groom, style and shave men’s and boys’ hair and in some cases ladies / girls who keep low cut.

Aside from the fact that people go to cut, dress, groom, style and shave in a barber shop, it is also place where people go to socialize with other folks in the neighborhood and also to engage in trendy discussion in the community or country as the case maybe; it is a place where people go to network, to discuss sports and overall a hub that contributes in shaping the male identity.

Before now, all those whose business is to take care of people’s hair are called barbers but in recent time, the term in only used for people who handles male hair and hairdresser is used for those who handles female hair. For example, in the 20th century, the profession of cosmetology branched out from the barbering industry which is why hairdressers may be licensed as either barbers or cosmetologists.

Barbers vary with respect to where they work, the services they are licensed to offer, and the name they are called. In the United States of America, the labor law and licensing requirements as it concerns barbers for each state differ on their labor and licensing laws. For instance, a cosmetologist who operates in the state of Maryland cannot make use of a straight razor, strictly reserved for only barbers.

While in the state of New Jersey both barbers and cosmetologist are regulated by the State Board of Cosmetology and there is no longer a legal difference in barbers and cosmetologists, as they are issued the same license and can practice the art of straight razor shaving, coloring, other chemical work and haircutting if they choose.

No doubt the barber’s trade has a long history; ranging from the Egyptian Empire to the Roman Empire to the Greek Empire et al, the barbing profession has indeed come to stay. History has it that Barbering was introduced to Rome by the Greek colonies in Sicily in 296 BC, and barber shops quickly became very popular hubs for daily news and gossip.

If you have plans of becoming a barber and to open a barber shop, then you expected to undergo a barbers’ training. There are several means of getting trained as a barber. If you are in the United States of America you are expected to attend a “Barber Schools”, that’s only when you can easily acquire your license and permit.

Besides, most states in the U.S require a barber to possess a license before they can be allowed to practice barbering professionally. People also learn the trade by understudying professional barbers in their shops.

No doubt, the cost of attending a barber school varies from state to state, and also from cities to cities. Schools in larger cities tend to cost more than those located in smaller cities and rural towns. So also, brand names can also affect the cost of barber school.

On the average, most barber schools in the United States cost between $6,500 and $10,000 to complete. The fact that each state has different minimums for training hours, the length and cost of the program can vary for that reason. Another factor that influences the fees is that some schools tuition includes supplies and textbooks, whereas others do not. Note that Barber license exam fees typically range from $50 to $150

Lastly, most states in the U.S require the same amount of training hours for barbers as they do for cosmetologists. Basically, the number of hours required ranges from 800 to 2,000 training hours and it depends on the state’s licensing requirements. Over and above, most barbing programs can be completed in a year 3 months or less.

2. Executive Summary

Bolingo and Sons Barbing Salon is a standard and licensed barbing salon that will be located in a richly populated neighborhood in West Palm Beach, Florida – United States of America. We chose to open our barbing salon in this city because of the need of the services of a standard barbing salon in the neighborhood.

Bolingo and Sons Barbing Salon offer services such as cut hair for both male and female, dress hair for both male and female, groom hair for both male and female, dying / coloring of hair for both male and female, style and shave hair for both male and female.

We will also retail clippers, barbing accessories, aftershave and shaving powder et al. Aside from the fact that our barbers shop will be opened for a minimum of 15 hours daily, we will also offer home services to any clients who would want us to come over to their house to take care of their hair. We are well trained and equipped to service the market segments that require our services.

We are in the barbing saloon services business to deliver excellent services to all those who will patronize our services. We will also ensure that in the line of carrying out our duty, we comply with the laws and health regulations in Florida and The United States of America.

Our employees are well trained and qualified to handle the wide range of barbing services; Our workforce are going to be well trained to operate within the framework of our organization’s corporate culture and also to meet the needs of all our customers.

Bolingo and Sons Barbing Salon will ensure that all our customers or anybody that visit our barbing salon are given first class services, treatment and experience whenever they visit us.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base grows. As a matter of fact, we are well positioned and equipped to handle celebrities, politicians and public figures.

Bolingo and Sons Barbing Salon is a family business that is owned and managed by Mr. Donald Tyler and his son Trump Tyler. They are both legally licensed to run a barbing salon anywhere in the United States. Mr. Donald Tyler has well over 15 years of experience as a professional barber. He is the personal barber to a handful of celebrities and politicians.

3. Our Products and Services

Bolingo and Sons Barbing Salon is in the business of ensuring that our clients are well treated and taken care of and our services will be carried out by highly trained professional and licensed barbers who know what it takes to give our highly esteemed customers value for their money. These are the services that Bolingo and Sons Barbing Salon will be offering;

• Cut hair for both male and female
• Dress hair for both male and female,
• Groom hair for both male and female
• Dye / coloring of hair for both male and female
• Style and shave hair for both male and female.
• Sale of Clippers and Barbing Accessories
• Sale of Aftershave and Shaving Powder
• Home Services

4. Our Mission and Vision Statement

• Our vision is to become the number one choice when it comes to barbing saloon in the whole of West Palm Beach, Florida – United States of America and also to be amongst the top 20 barbers shop in the United States of America within the next 10 years.
• Bolingo and Sons Barbing Salon is in business is to establish a first class and standard barbing salon that will take care of both highly placed clients (celebrities, public figures and politicians et al) and lowly placed clients as long as they can afford our services.
• We want to become one of the leaders in the barbing salon services industry in Florida, and in The United States of America.

Our Business Structure

Bolingo and Sons Barbing Salon is a business that will be built on a solid foundation. From the outset, we have decided to recruit only qualified and licensed barbers and hair stylist to man various job positions in our barbing salon.

We are quite aware of the rules and regulations governing the barbing and the cosmetologist industry which is why we decided to recruit only well experienced and qualified employees as foundational staff of the organization. We hope to leverage on their expertise and experience to build our business brand to be well accepted in Florida and the whole of the United States.

When hiring, we will look out for applicants that are not just qualified and experienced, but honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior barbers and it will be based on their performance for a period of five years or more. These are the positions that will be available at Bolingo and Sons Barbing Salon;

• Chief Barber / Chief Executive Officer (Mr. Donald Tyler)
• Deputy Chief Barber / Barbing Salon Manager (Trump Tyler)
• Sales Agent
• Cashier (Counter Agent).

5. Job Roles and Responsibilities

Chief Barber / Chief Executive Officer:

• Responsible for providing direction for the business
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Attend to high profile clients (celebrities, public figures and politicians)
• Responsible for fixing prices and signing business deals
• Responsible for recruitment
• Responsible for payment of salaries
• Responsible for signing checks and documents on behalf of the business
• Evaluates the success of the organization

Deputy Chief Barber / Barbing Salon Manger

• Responsible for managing the daily activities in the barbing salon
• Providing advice about styles and hair maintenance in response to customer enquiries
• Responsible for recruiting, training and managing staff
• Responsible for managing the organizations’ budgets
• Responsible for keeping statistical and financial records
• Responsible for preparing publicity materials and displays
• Handle marketing services
• Interfaces with third – party providers (vendors)
• Handle any other duty as assigned by the CEO

Barbers (10)

• Responsible for cutting hair for both male and female
• Responsible for dressing hair for both male and female,
• Responsible for grooming hair for both male and female
• Style and shave hair for both male and female
• Ensures that clippers and sharp objects are thoroughly sterilize before and after barbing
• Attend to clients in their various homes as requested

Sales Agents

• Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information as it relates to those who need our services
• Source for clients for the barbing salon
• Responsible for promoting the company’s image
• Responsible for creating marketing and sales strategies, etc.
• Represents the organization in some strategic business meetings
• Handle any other duty as assigned by the manager or chief executive officer

Cashier (Counter Agent):

• Receives payments on behalf of the organization
• Issues receipt to customers
• Prepare financial report at the end of every working week
• Handles financial transaction on behalf of the company
• Interfaces with our bankers
• Responsible for payment of tax, levies and utility bills
• Handles any other duty as assigned by the chief executive officer or manager
• Responsible for cleaning the barbing salon facility at all times
• Ensure that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the barbing salon facility
• Handle any other duty as assigned by the manager and chief executive officer

6. SWOT Analysis

Bolingo and Sons Barbing Salon is set to become one of the leading barbing salon in West Palm Beach – Florida which is why we are willing to take our time to cross every ‘Ts’ and dot every ‘Is’ as it relates to our business. We want our barbing salon business to be the number one choice of all residence in the neighborhood of West Palm Beach – Florida.

We know that if we are going to achieve the goals that we have set for our business, then we must ensure that we build our business on a solid foundation. We must ensure that we follow due process in setting up the business.

Even though our Chief Barber / Chief Executive Officer (owner) has a robust experience in barbing, we still went ahead to hire the services of business consultants that are specialized in setting up new businesses to help our organization conduct detailed SWOT analysis and to also provide professional support in helping us structure our business to indeed become a leader in the barbing salon and cosmetology industry in the United States of America.

This is the summary of the SWOT analysis that was conducted for Bolingo and Sons Barbing Salon;

Our strength lies in the fact that we have a team of well qualified professionals and licensed barbers manning various job positions in our organization. As a matter of fact, they are some of the best hands in the whole of West Palm Beach – Florida.

Our location, the Business model we will be operating on, opening 15 hours daily and 7 days in a week, multiple payment options, well equipped barbing salon, home service deliveries and our excellent customer service culture will definitely count as a strong strength for us.

Our perceived weakness lies in the point that we are just starting out and we may not have the required finance to sustain the kind of publicity that we intend giving the business.

• Opportunities:

The opportunities that are available to barbers in West Palm Beach – Florida and in the whole of the United States of America are unlimited considering the fact that we have growing population of people who visit barbing salon at least once in two weeks.

We are going to position our business to make the best out of the opportunities that will be available to us in West Palm Beach – Florida.

Just like any other business, one of the major threats that we are likely going to face is economic downturn and unfavorable government policies.

It is a fact that economic downturn affects purchasing and spending power; if there are economic meltdown, people who usually visit barbing salon at least once in two weeks may likely reduce it to once in a month or so and that will definitely affect of revenue.

Another threat that may likely confront us is the arrival of a new and bigger / well established barbing salon brand in same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

One major trend in the barbing salon industry is that most barbers or barbing salon do not just depend on customers coming to their barbing salon to patronize their services but also go the extra mile to offer same services to clients who would want them to visit their houses.

As a matter of fact, home services attracts extra cost and barbers tend to make more money when they have loads of clients that prefers home services. For example, celebrities, public figures, and politicians would prefer having a barber visit them at home as against going to a barbers’ shop.

Another trend is that more and more professional barbing schools are starting in the United States, because the United States before now do not enforce barbers to acquire professional license are beginning to enforce such law in their states.

No doubt loads of people want to look good at all times, this is perhaps one of the major essence the barbing salon, hair salon and beauty salon business came into existence. Over the years, the number of entrepreneurs who start this type of business daily have continued to be on the rise.

This is because of the rewarding nature of the business and also the point that people want to look good nearly all year round. As such, it can be said that this is one business that if well located, can experience massive patronage all year round.

8. Our Target Market

Bolingo and Sons Barbing Salon is in business to service a wide range of customers in West Palm Beach, Florida – United States of America. As a matter of fact, we are well positioned and equipped to handle only regular customers but also celebrities, politicians and public figures.

Before choosing a location for our barbing salon, we conducted our feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings.

Basically, those who will benefit from our service offering are adults- both male and female, as well as children. This type of folks cut across various sectors of the economy. Our target customers can be classified into different groups. As a matter of fact, those who need the services barber cuts across people of all walks of lives, ages, cultures, race, religion and tribes.

The fact that we are going to open our doors to a wide range of customers does not in any way stop us from abiding by the rules and regulations governing the barbing salon and beauty care industry in the United States. Our staff is well – trained to effectively service our customers and give them value for their monies. Our customers can be categorized into the following;

• Celebrities
• Public Figures
• Politicians
• Business Executives
• Sport men and women
• Young Adults
• Elderly people
• Ladies who carry low cut

Our competitive advantage

No doubt starting a barber shop business might not be a herculean task after all. As a matter of fact, it is an easy to set up business that does not require formal training to achieve (excluding the United States of America). This means that you might even decide to get into this trade without training, provided you will hire expert stylists.

Anybody can set up a barbing salon, if they have the required startup capital. It means that the possibility of having countless barbing salon is high hence the increase in competition in the industry

We aware of this which is why we are leaving no stone unturned in making our barbers’ shop a one stop arena. It is for that reason that we have decided to come up with a business concept that will position us to become the leader in West Palm Beach – Florida.

Our competitive edge is that we are a standard barbing salon that has a good number of licensed and well – experienced barbers that are on standby to meet the needs of the clients both in our shop and home services. Our business offerings also will easily assist us in attracting the various clients that will look to attract.

We are quite aware that to be highly competitive in the barbing salon and beauty care industry means that you should be able to deliver consistent quality services; you should have sense of style and excellence.

Bolingo and Sons Barbing Salon is coming into the market well prepared to favorably compete in the industry. Our barbers’ shop facility is well positioned (centrally positioned) and visible, we have enough parking space with good security.

Our staff are well groomed in all aspect of the business and all our employees are trained to provide customized customer service to all our clients. Our services will be carried out by highly trained professional and licensed barbers who know what it takes to give our highly esteemed customers value for their money.

We are going to be one of the few barbing salon in the whole of West Palm Beach Florida that will offer home services and also run a standard barbing salon that will be open for a minimum of 15 hours a day and 7 days a week. We have enough trained and licensed barbers that are ready to run a shift system.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Bolingo and Sons Barbing Salon will ensure that we do all we can to maximize the business by generating income from every legal means within the scope of our industry. Below are the sources we intend exploring to generate income for Bolingo and Sons Barbing Salon;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies, market survey and also some of the assumptions readily available on the field. Below are the sales projections that we were able to come up with for the first three years of operations;

• First Year-: $50,000 ( From clients who visit our barbing salon ): $150,000 ( From home service clients / celebrities / public figures / politicians et al )
• Second Year-: $100,000(From clients who visit our barbing salon): $300,000 ( From home service clients / celebrities / public figures / politicians et al )
• Third Year-: $200,000(From clients who visit our barbing salon): $500,000 ( From home service clients / celebrities / public figures / politicians et al )

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and the arrival of a well – established brand in same location as ours within the period stated above. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

The marketing and sales strategy of Bolingo and Sons Barbing Salon will be based on generating long-term personalized relationships with customers. In order to achieve that, we will ensure that we offer top notch all – round home healthcare services at affordable prices compare to what is obtainable in Florida.

All our employees will be well trained and equipped to provide excellent and top notch hair care / barbing services and customer service. We know that if we are consistent with offering high quality service delivery and excellent customer service, we will increase the number of our customers by more than 25 percent for the first year and then more than 40 percent subsequently.

Before choosing a location for our barbing salon, we conducted a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of West Palm Beach, Florida – United States of America.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the barbing salon and beauty care industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in West Palm Beach – Florida.

In summary, Bolingo and Sons Barbing Salon will adopt the following sales and marketing approach to win customers over;

• Introduce our barbing salon by sending introductory letters to residence, business owners and corporate organizations
• Advertise our barbing salon in community based newspapers, local TV and local radio stations
• List our barbing salon on yellow pages ads (local directories)
• Leverage on the internet to promote our barbing salon business
• Engage in direct marketing
• Leverage on word of mouth marketing (referrals) from satisfied and loyal customers
• Leverage on the internet / relevant social media platforms to market our barbing salon business

11. Publicity and Advertising Strategy

We are in the barbing salon services business -to become one of the market leaders and also to maximize profits hence we are going to explore all available conventional and non – conventional means to promote our home healthcare services business.

Bolingo and Sons Barbing Salon has a long term plan of offering hair care services in various locations all around Florida (home services) which is why we will deliberately build our brand to be well accepted in West Palm Beach before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand to the general public. Here are the platforms we intend leveraging on to promote and advertise Bolingo and Sons Barbing Salon;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community programs / events
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around West Palm Beach – Florida.
• Engage in road show from time to time
• Distribute our fliers and handbills in target areas
• Ensure that all our workers wear our branded shirts and all our vehicles are well branded with our company’s logo et al.

12. Our Pricing Strategy

Bolingo and Sons Barbing Salon will work towards ensuring that all our services are offered at highly competitive prices compare to what is obtainable in The United States of America.

We know the importance of gaining entrance into the market by lowering our pricing so as to attract all and sundry that is why we have consulted with experts and they have given us the best of insights on how to do this and effectively gain more clients soon.

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in West Palm Beach – Florida.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us. The prices of our products will be same as what is obtainable in other places.

On the average, our haircut services will cost between $10.00 and $50.00 per service rendered. Do bear in mind that this depends on the service rendered.

• Payment Options

At Bolingo and Sons Barbing Salon, our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money
• Check (only from loyal customers)

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

13. Startup Expenditure (Budget)

Starting a barbing salon business is a business that any serious minded entrepreneur can successfully start without breaking the bank.

This is so because aside from the money required to rent a shop which can be expensive depending on the size and location of the facility, every other expenses that is required are quite within the reach of a serious minded entrepreneur.

The items listed below are the basics that we would need when starting our barbing salon business in West Palm Beach – Florida, United States, although costs might vary slightly depending on the state of the economy;

• The Total Fee for Registering the Business in Florida – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses for the grand opening of our barbing salon in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• Cost for hiring Business Consultant – $2,500.
• Cost for Computer Software (Accounting Software, Payroll Software, CRM Software, Microsoft Office, and QuickBooks Pro et al) – $3,000
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $3,400.
• Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
• Cost for office remodeling (construction of racks and shelves) – $10,000.
• Other start-up expenses including stationery ($500) and phone and utility deposits – ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $70,000
• The cost for Start-up inventory (stocking with a wide range of products – clippers, shaving powder, hair shampoo and aftershave et al) – $ 10,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound system, Mirrors, tables and chairs et al): $4,000.
• The cost of Launching a Website: $700
• The cost for our opening party: $5,000
• Miscellaneous: $2,000

We would need an estimate of $150,000 to successfully set up our standard and first class barbing salon business in West Palm Beach – Florida. Please note that this amount includes the salaries of all the staff for the first month of operation.

This are most of the equipment and supplies we will purchase before officially opening our barbing salon to the general public;

• Barber chair
• Hair clipper
• Barber cloth or wrap
• Barber powder (talcum powder or baby powder)
• Barber neck paper/tape
• Barber mirror or back mirror
• Hair brilliantine
• Hair dryer, hair blower or blow drier
• Hair pomade
• Hair scissors
• Shave brush
• Shaving oil
• Shaving razor
• Mustache wax

Generating Funding / Startup Capital for Bolingo and Sons Barbing Salon

Bolingo and Sons Barbing Salon is a private business that is solely owned and financed by Mr. Donald Tyler and his son Trump Tyler. They do not intend to welcome any external business partners which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas Bolingo and Sons Barbing Salon intends to generate our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $50,000 (Personal savings $30,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factor are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Bolingo and Sons Barbing Salon is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our barbing salon services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Bolingo and Sons Barbing Salon will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our long – term serving staff and it will be based on their performance for a period of five years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dream.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Securing Barbing license: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the required salon equipment / tools et al (Clippers, Sterilizers and hair cut accessories): In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors: In Progress

Barber Shop Business Plan Template

Create your Barber Shop business plan effortlessly with our user-friendly template. It covers everything from market analysis tailored to the barbershop industry to financial planning, ensuring your success in the grooming sector.

Download the template today!

Features of our barber shop business plan template:.

Market Analysis: Delve deep into the barbershop industry. Identify critical demographics and understand the specific needs of clients. Our template simplifies market analysis, customized for your barbershop business.

Business Model: Define your shop's unique value, select the right services, and pinpoint your target market. Our template provides insights and guidance for choosing the most effective business model for your barbershop.

Financial Projections: Predict income, expenses, and profitability with our comprehensive financial planning section. This ensures informed decisions and realistic financial goals for the financial stability of your shop.

Marketing Strategy: Develop a marketing plan that effectively promotes your barbershop, emphasizing quality services. Our template aids in creating a strategic marketing approach, including branding, outreach, and customer engagement strategies.

Benefits of Using Our Template:

Time and Effort Saving: Save time with our pre-designed template. Focus on refining your barbershop concept and business strategy without starting from scratch.

Clarity and Guidance: Our template offers a clear path, ensuring you cover all essential aspects of your barbershop business plan. Stay on track toward your goals and avoid overlooking key elements crucial for the success of your shop.

Increased Success Opportunities: A well-structured and comprehensive business plan improves your chances of success in the competitive barbershop industry. Our template equips you with professional tools to attract potential investors, partners, or lenders, showcasing your commitment to providing exceptional grooming services.

Barber Shop Business Plan Frequently Asked Questions

Q: why do i need a business plan for my barber shop.

‍ A: A business plan for your barber shop is crucial as it acts as a roadmap for success in the grooming and barbering industry. It helps in market analysis, goal setting, and strategic planning. Moreover, a well-structured business plan can attract potential investors, partners, or lenders interested in supporting your venture.

Q: What are the essential elements of a barber shop business plan?

‍ A: A comprehensive business plan for a barber shop should include key components like market analysis, your shop's business model, financial projections, marketing strategies, and operational plans tailored to grooming services. These elements are vital for understanding the industry, managing finances, and outlining how you will provide quality grooming services.

Q: How can a barber shop business plan assist in securing funding or partnerships?

‍ A: A well-prepared business plan demonstrates to potential investors, lenders, or partners your deep understanding of the barbering industry, a strong business model, and a clear strategy for delivering quality grooming services while ensuring financial sustainability. Financial projections play a crucial role in showcasing the potential for a return on investment. Presenting a comprehensive business plan can significantly improve your chances of obtaining the necessary capital to establish or expand your barber shop, highlighting your commitment to providing exceptional grooming services.

We Know a Good Business Plan When we See One

Collectively, our team has reviewed thousands of business plans and has nearly 20 years of experience making SBA loans. We've also helped more than 50,000 businesses create financial projections across many industries and geographies.

Adam served as Executive Director for a SBA microlender in Indiana for over 10 years helping businesses and reviewing thousands of business plans.

Grace has built hundreds of custom financial models for businesses as well as our projection templates which are used by thousands of businesses every year.

Kyle served as an SBA loan officer for 7 years working directly with startups and business owners to review their business plans, projections, and prepare their loan package.

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Barbershop Business Plan 101: A Comprehensive Guide for Success

• April 7, 2023
• For Salon Owners

Are you thinking of opening a barbershop and need help creating an effective, sure-fire business plan?

With the right guidance and resources, you can create a comprehensive and successful plan to help increase your chances of success and achieve your goals.

While there are many general templates and guides available, a successful business plan must take into account the unique aspects of your barbershop, including your location, target market, competition, pricing strategy, and services offered. Additionally, it’s important to consider factors such as the local economy, industry trends, and regulatory requirements.

So, let’s dive right in!

What Is a Barbershop Business Plan?

Why is a sound business plan essential when starting a barbershop, what every barbershop business plan should include, pro tip: how to make your barbershop business plan a successful one.

Image by macrovector on Freepik

A barbershop business plan is a written document that outlines the key aspects of a barbershop business, such as its goals, strategies, target market, competition, financial projections, and operational requirements.

A well-crafted business plan is essential for any entrepreneur who is starting or expanding a barbershop , as it provides a roadmap for success and helps secure financing from investors or lenders. 

Typically, every business plan for a barber shop includes sections on market analysis, marketing and sales strategies, management structure, financial projections, and risk management. 

By creating a comprehensive business plan, you as a barbershop owner can better understand the challenges and opportunities facing your business, and develop strategies to overcome obstacles and achieve your goals.

Having a sound business plan when starting a barbershop is beneficial for several reasons:

Provides a roadmap for success: A well-crafted business plan outlines the key aspects of your business, allowing you to stay focused and motivated, and to make informed decisions about how to grow and manage your business.

Helps secure financing: Lenders and investors will want to see a business plan before providing funding. A comprehensive business plan demonstrates you have carefully considered the risks and opportunities of the business and know how to make the business profitable.

Identifies potential challenges: A business plan can help identify potential difficulties and obstacles that your barbershop may face. By anticipating these issues, you can develop strategies to mitigate risk and respond to challenges as they arise.

Guides decision-making: A business plan provides a framework for decision-making, ensuring that you make informed decisions that are consistent with the overall strategy and goals of the business.

Overall, a carefully thought-out business plan is crucial when starting a barbershop because it helps your stay focused , secure funding , anticipate challenges , and make informed decisions that will help the business to grow and succeed .

The process of creating a business plan for a barbershop can seem daunting at first, but it’s important to remember that every plan is unique to the specific business it represents. 

While there may be some common elements to all successful plans, there is no one-size-fits-all approach. Therefore, it’s normal to feel overwhelmed when initially attempting to craft the perfect plan.

However, there are certain key points that each barbershop business plan should cover:

Executive summary

Company description, market analysis, competitor analysis, products and services, financial projections, marketing plan, management and organization, operations plan, risk management, additional information.

An executive summary of a business plan for a barber shop should provide a brief overview of the key elements of the plan . 

When writing the executive summary, focus on providing an outline of the business concept, its unique value proposition, target market, competitive advantage, and financial projections. Moreover, highlight the key strategies for marketing, operations, and management. 

With the executive summary, you get a clear and concise outline of your business plan that highlights the most important aspects of the plan and generates interest in potential investors, lenders, and partners.

The company description gives a detailed overview of your business . 

Include information such as the legal structure of the business, the location of the barbershop, the products and services offered, and the mission and vision statements. 

Additionally, this section should provide information on the barbershop’s history, such as how and when it was founded, and any major milestones achieved so far. The company description should also highlight the target market and any unique selling points or competitive advantages the barbershop has. 

You should aim to provide a comprehensive picture of the barbershop and its place in the market.

The goal of market analysis is to provide an in-depth understanding of the industry and target market . 

Start the analysis with an overview of the industry , market size, growth trends, and key players. 

Also, provide a detailed analysis of the local market , including demographics, buying behavior, and trends. This analysis should identify the specific customer segments that your barbershop will target, such as young professionals, families, or seniors.

The market analysis will help you gain an insight into market trends, such as changes in customer preferences, emerging technologies, and new regulations that may affect the success of your barbershop business. 

Competitor analysis helps you identify direct and indirect competitors , their strengths and weaknesses, and the strategies they use to attract customers. 

Additionally, this section should highlight the unique selling point of your barbershop and explain how it will differentiate itself from competitors. It should highlight the competitive advantage you offer, such as unique services, location, or pricing strategy. 

In addition, this analysis should reveal any potential opportunities or threats posed by competitors .

The main goal of the competitor analysis is to give you a comprehensive understanding of the competitive landscape and help you identify strategies to gain a competitive advantage in the market.

When making a business plan for your barbershop, don’t forget to consider the products and services you want to offer.

Describe your offer in detail and list all the services you plan on having , such as haircuts, beard trims, hot towel shaves, and other grooming services. Include the different types of haircuts and styles that the barbershop will offer, such as classic cuts, modern styles, and specialty cuts.

In addition to services, list any products that you’ll sell in your barbershop , such as hair care products, beard oils, and shaving supplies. Describe the different types of products, their benefits, and how they complement the barbershop’s services.

It is important to highlight the unique aspects of the barbershop’s services and products , such as the quality of the products, the skill, and expertise of the barbers, or the use of specialized tools and techniques. This can help differentiate the barbershop from competitors and attract customers.

Financial projections are an important aspect of any business plan because they give a detailed financial forecast of the expected revenue and expenses over the next three to five years. They provide a detailed breakdown of the startup costs, like equipment, inventory, and initial marketing expenses.

Also, the section typically includes a projected income statement , balance sheet , and cash flow statement . These financial statements should detail the expected revenue, cost of goods sold, gross profit, operating expenses, and net profit over the next few years.

It is important to use realistic assumptions when creating financial projections, based on market research and industry benchmarks . Take into account the average price per haircut, the number of customers per day, and the average revenue per customer.

Finally, don’t forget about a break-even analysis , which calculates the amount of revenue needed to cover the barbershop’s fixed and variable expenses. This analysis can help determine the barbershop’s profitability and financial viability.

How do you plan on advertising your barbershop business? Which channels will you use? How are you going to attract new and retain existing customers? How will you handle your reputation?

The answers to these (and many other questions) should be found in your marketing plan section. 

Outline the channels you’ll use to reach customers, such as social media , local advertising , email marketing , or partnerships with complementary businesses .

Also, set aside a budget for marketing expenses and metrics for measuring the success of the marketing efforts, such as the number of new customers acquired, customer retention rates, or revenue generated from marketing promotions.

A sales plan section typically outlines specific strategies and tactics for increasing the revenue and profitability of your barbershop .

When developing your sales plan, first focus on setting your sales goals and objectives . Start small and set reachable goals and aim higher as your business flourishes. Some of your goals could be increasing revenue by a certain percentage, selling a certain number of retail products each month, or increasing the average sale amount per customer.

Next, ensure that your marketing tactics actually target your ideal customers . Remember, your goal is to make your services and products appealing to the right clients in order to increase revenue. 

A pro tip to skyrocket your sales: create service packages. Develop service packages that bundle together multiple services or offer discounts for purchasing multiple services at once. This can encourage customers to spend more money during each visit.

Moreover, train barbers to upsell and cross-sell during each appointment . Have them offer additional services or suggest retail products that complement the customer’s haircut.

Another strategy worth considering is creating loyalty programs that reward repeat customers. Offer them a discount after a certain number of visits or provide exclusive access to promotions and events.

The management and organization section of a business plan you create for your barbershop should outline the key people involved in running the business , their roles and responsibilities, and the overall structure of the organization. 

First off, describe the key members of the management team , including their experience, qualifications, and responsibilities. Include yourself, managers, barbers, receptionists, and any other staff involved in the day-to-day operations.

Next, define the organizational structure of the barbershop , i.e. how the different roles and responsibilities are divided. 

Then, outline the staffing plan for the barbershop , in which you specified the number of staff required, their roles and responsibilities, and the process for hiring and training new employees.

Furthermore, describe the policies and procedures that will be in place to ensure the smooth running of your barbershop. Give a brief explanation of the operational procedures, health and safety policies, and customer service standards.

Don’t forget to define the legal structure of the business – be specific about whether it is a sole proprietorship, partnership, or limited liability company (LLC). Mention any necessary licenses or permits required to operate the business.

The operations plan outlines the day-to-day operations of the barbershop, including inventory management, customer service, and scheduling.

Begin with describing the process for managing inventory – how supplies will be ordered, received, and stored, and how inventory levels will be monitored and controlled. Also, take into account the equipment and supplies that will be required to operate the barbershop, like chairs, clippers, scissors, towels, and other tools and materials.

Move on to outlining the customer service policies and procedures needed to maintain the highest levels of quality and ensure that customers leave your barbershop satisfied. Train your staff on how to interact with customers and handle complaints.

When it comes to scheduling, give a brief overview of how appointments are scheduled, managed, and tracked . Outline the appointment booking process, such as whether customers can book online, via phone, or in person. How will walk-ins be managed and fit into the schedule? Also, explain how your team handles appointment confirmation and reminders. Additionally, you may also outline staffing needs for the shop and provide information on how many barbers are needed during peak hours and how to manage schedules to ensure customer demand is met.

Sounds overwhelming? Now is a good time to consider using an appointment booking automation tool to help you manage bookings, employees, customers, payments, and other time-consuming tasks you face every day as a barbershop owner.

How can a booking automation solution help you?

Using booking software can help automate many aspects of your everyday barbershop’s operations. However, not every booking software can cut it – you need a solution powerful enough to handle the demands of a busy barbershop and yet intuitive enough to provide a completely hassle-free experience that both you and your customers will love. 

The good news is that such a solution exists, and its name is Trafft . 

Trafft is a booking and scheduling software designed specifically for the needs of barbershops and similar businesses. 

With Trafft, customers can easily book appointments online , which gives them full control of the entire scheduling process. By enabling self-service bookings to your clients, you and your team have more time to focus on providing better services and growing your business . 

Trafft also helps barbershops manage their schedules more effectively, allowing them to optimize appointment slots, avoid double bookings, and increase their productivity . 

In addition, Trafft offers features such as automated appointment reminders and follow-up messages, which can boost customer communication, satisfaction, and loyalty .

Furthermore, Trafft provides insights into key performance metrics such as sales tracking and reporting, allowing barbershops to make data-driven decisions and optimize their business operations . 

Interested? Check out all the features and integrations Trafft brings to the table and start streamlining your operations. 

Risk management provides a brief assessment of the risks facing the barbershop business, such as legal and regulatory risks, competitive risks, and financial risks. Also, this section should include a plan for managing and mitigating these risks.

Start with identifying some common risks that barbershops may face , like property damage, theft, employee injuries, and lawsuits.

Next, outline steps to prevent these risks from occurring , such as implementing security measures, ensuring proper training and safety protocols are in place, and having insurance coverage. 

Additionally, outline a response plan in the event of a risk , such as how to report incidents, manage customer complaints, and handle emergencies. 

Effective risk management can help barbershops protect their business, employees, and customers from harm, and maintain a positive reputation in the community.

Although not mandatory, a well-structured appendix can strengthen the credibility of your plan. It allows you to give further details or extra information that might be of interest to investors or managers. 

Include any additional documents, charts, graphs, tables, materials, resumes, important policies, financial statements, agreements, contracts, and relevant documents that are referenced in the business plan.  

We have to make one thing clear here – not every business plan will deliver your barbershop equal value. Some plans are more beneficial than others. Or, to put it like this – making a plan is not the same as making the plan.

But how to know your plan is the plan?

Besides following the structure we mentioned earlier, there are certain aspects to pay special attention to if you wish to transform an average barbershop business plan into an exceptional one.

Ensure your barbershop plan is dynamic

Creating a dynamic barbershop business plan is essential if you want to be able to actually rely on your plan. A dynamic plan allows for flexibility and adaptability as your business evolves and changes over time. It should be a living document that is reviewed and updated regularly to reflect changes in the market, competition, and internal operations. 

With a dynamic business plan in place, you’ll be able to navigate the challenges of running a successful barbershop and achieve long-term success.

Set realistic goals

Setting realistic goals is also an important step in making a sound business plan for your barbershop. Your goals should be specific, measurable, achievable, relevant, and time-bound ( SMART ). 

This will help you to create a clear roadmap for achieving your objectives, and enable you to track progress effectively, ensuring your plan remains relevant and achievable over time.

Rely on data

Data is your friend, so make sure you rely on it when making any decisions concerning your business. Gathering and analyzing data can help you make informed decisions about your business strategy and identify opportunities for growth and improvement . 

You can gather data on your target market, including demographics, behavior patterns, and purchasing habits, as well as data on your competitors, such as their pricing strategies, marketing tactics, and customer feedback. You can also collect data on your own business operations, such as sales figures, customer feedback, and employee performance metrics. 

Seek feedback

It’s a good idea to seek feedback from colleagues, mentors, and industry experts to ensure that your plan is well-rounded and realistic . They may be able to provide valuable insights and identify potential blind spots that you may have missed. Additionally, sharing your plan with potential investors or lenders can help you secure funding and validate the feasibility of your business idea. 

Just be sure to consider the feedback you receive and incorporate it into your plan if it aligns with your vision and goals for your barbershop.

Starting a new barber shop or expanding an existing one requires considerable time, effort, and expertise. However, having a comprehensive business plan can simplify the process. 

Similar to having a skilled workforce and top-notch equipment, a well-crafted barbershop business plan empowers owners and managers to stay organized, recognize potential obstacles or prospects for growth, and make informed business decisions.

However, keep in mind that there’s more than one approach to developing a business plan. While we recommend you include certain elements, you should create a plan that adapts to your specific situation. Only then you’ll be able to see results. And if you want those results to be truly impressive, discover how you can grow your barbershop with Trafft . 

Jovana Smoljanovic Tucakov

Jovana Smoljanovic Tucakov is a Content Marketing and SEO Specialist who uses both words and data to communicate a message and deliver value. With more than 5 years of experience in digital marketing and content production in the IT industry, she loves identifying and solving the readers’ pain points and creating targeted content.

Curious about the human mind and emotions, especially those that drive consumer behavior. Likes fitness, food preparation, board games, reading (both for pleasure and learning), and binge-watching Netflix.

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Barbershop Business Plan Sample

Published Nov.11, 2016

Updated Apr.26, 2024

By: Brandi Marcene

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Table of Content

Do you want to start barbershop business plan?

Do you want to start a barbershop? Well, it might be an excellent idea if you are looking for a business that is simple but profitable. The biggest advantage of a barbershop is that it doesn’t require any official training or technical know-how. You can start your business at any time with ease.

Even though this is a relatively simple business, you will still need to look at business plans for barber shops to make one of your own. If you want to learn how to make a business plan for a barber shop, you can either hire business plan writing services or learn from the format below. We will take you through everything you should include in your barber shop business plan step-by-step. So you can use this to even write soap manufacturer business plan .

Executive Summary

2.1 the business.

Hank’s Barber Care will be a barbershop startup owned by Hank Peterson. The business will work to provide haircutting and salon services throughout Morristown. It will offer several services ranging from cutting, trimming, waxing, shaving, and hair color.

2.2 Management of the Barbershop

To ensure that your startup is well-managed, you need to have a solid business plan strategy . And, to make that strategy, you need to be well versed in barbershop business plans.

You can go about writing a barber shop start up business plan in two ways. Either learn how to write a business plan for a barber shop or go through a beauty supply store business plan or maybe a barber shop business plan example, like the one we are showing here.

2.3 Customers of Barbershop

Our customers will belong to almost every class of people, irrespective of their jobs or ethnicities. However, our potential and recurring customers are as follows:

• Residential Community
• Businessmen
• Work Facilities
• Job Hunters

2.4 Business Target

The main target of our business is to make sure that we provide satisfactory and reliable services to all of our customers whenever they need to freshen up their look.

Our financial targets to meet for the first three years of our start are shown below:

Company Summary

3.1 company owner.

Hank Peterson will be the owner of Hank’s Barber Care. Hank completed his Bachelor’s a few years back. After his academic career, he worked at a managerial post for two years in a startup business firm. However, he left his job to fulfill his dream of opening a barbershop.

3.2 Why the barbershop is being started

Hank noticed a pattern of decline in traditional barber services around New Jersey. He observed that most places were focused more on looks than the comfort of customers. And so, he wanted to change the narrative by starting a stable barbershop with a good environment.

3.3 How the barbershop will be started

Step1: Plan Everything

Before you figure out anything else, you need a business plan for a start up barber shop or a hair salon business plan . If you ask barber shop business plan experts, they will tell you that you require a business plan even if you just want to know how to start your own barbershop.

So, now that you know that a barber shop business plan is a must, you need to learn how to do a business plan for a barber shop. For reference, you can take a look at the barber shop business plan template that we have presented here.

Step2: Define the Brand

Now that you have a basic plan, you need to highlight the value you provide to your customers. It is the time to brand your unique services to customers.

Step3: Establish Your Corporate Office

Hank decided to rent out a corner shop in Morristown to set up his barbershop. He will now buy all the tools and products needed, and he will also hold interviews to hire some barbers.

Step4: Establish a Web Presence

We live in an age where the internet is the best way to reach people. Hank decided to set up social media profiles for his business. He has also decided to have a website made where customers can book their appointments. It will give him an edge over other barbershops as people can easily schedule their trips and won’t need to wait in long lines.

Step5: Promote and Market

The last step is to make a marketing plan and promote your business.

Before you start learning how to start a barber business, you need to figure out the services you will be providing to your clients. Only then can you start a barbershop business plan.

The business plan for a barbing salon will differ from the usual business plans. So, it’s a good idea to look at some samples of a barbershop business plan pdf. It is also good to go through other examples, such as cosmetics manufacturing business plan .

As Hank’s idea was to provide as many essential services as possible in a single space, the barber shop business plan for his shop can be used as a reference for other businesses. You can also look at a barber shop business plan pdf online for a better idea. Some services to be provided by Hank’s Barber Care include:

• Male Haircuts

Hank’s Barber Care will specialize in all types of male haircuts and hairstyles. Our customers can use whatever hairstyle they want, and our barbers will fulfill their requests.

• Head Massages and Conditioning Treatments

Our customers can also avail themselves of our massaging and conditioning services. These services can help customers relax and leave their stress behind. It can also help with blood flow and hair growth.

• Razor and Wet Shaving Service

Straight razors are considered to be something of a specialty when it comes to barbers. And our customers can rest assured that they will find the same level of skill in our barbershop. They can expect hot lather, irritation-free shave with the sharpest stylings.

• Beard Styling

No matter what the shape or texture of your beard is, our barbers can take it and turn it into a work of art with just a few masterful strokes of the razor.

Marketing Analysis of a Barbershop

Opening up a barbershop requires much more work than it might seem. And one of the most important steps to opening a barber shop is market analysis. It allows you to find and understand your customer base.

Your analysis should include both past and present trends in the market. It should also analyze cost requirements such as how much to open barber shop or what are the most critical considerations when starting a barbershop business. You can find more help in related plans such as eyelash extension business plan .

Business plan for investors

If you don’t understand market analysis and its components, you can refer to this barber shop business plan doc for help. In this document, we have researched and analyzed our business’s various market trends and target customer bases.

5.1 Market Trends

According to the Bureau of Labor Statistics, the Barber Shops Industry Group employed 738k people in 2019. It is also estimated that the job growth will increase by 5.55% in the next ten years. According to Forbes, barbering is also one of the fastest-growing professions in the US.

The market share of the barber shop industry is currently 5 billion, and according to IBISWorld, the industry’s revenue is also expected to rise by 1.5%.

5.2 Marketing Segmentation

The potential customers of Pro Cleaning Services are divided into the following groups:

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5.2.1 Residential Community

Our main client base will be the nearby residents of Morristown. They are expected to avail of our services regularly. And they are also expected to utilize our more specialized services at least a few times a month. The presence of suburbs and family communities will help maintain a fresh flow of customers throughout each month.

5.2.2 Business Folk

Another vital part of our customer base will be people who don’t necessarily live in Morristown but are involved in businesses around the area. They are anticipated to use our specialized services more often as compared to the regular ones.

5.2.3 Work Facilities

Our third group of customers will be from the work facilities in and around Morristown. Workplaces are expected to use both our regular and special services, but their frequency of use is expected to be much less.

5.2.4 Job Hunters

Due to the fantastic job opportunities present around Morristown, we are also likely to get a steady flow of job hunter clientele. With our quick, neat, and affordable services, they will be able to look their best on their important days.

5.3 Business Target

• To be the most popular barber service throughout Morristown and nearby towns.
• To steadily expand our services and add more salon-related specialties as time goes on.
• To have a profit margin of around $30-35k per month by the end of the fourth year.
• To acquire and maintain a customer satisfaction score above 95%.

5.4 Product Pricing

Our price range will be moderate and relatively less than those of our competitors. We aim to offer better customer service to our client base in an affordable price range.

Marketing Strategy

To gain traction in a competitive market, you will need a good barber shop marketing plan. Furthermore, you will also need to find enough competitive aspects to put you over the other barbershops in the area.

You can do this through a free business plan for barber shop. And if you want to know how to open a barbershop, then this barber shop business plan is an excellent place for you to learn. We are describing all the necessary details you need to look for in your business. And we are also looking at some crucial factors that help increase the value of the shop, such as Competitive Analysis and Sales Strategy.

6.1 Competitive Analysis

• We have ways to ensure maximum customer satisfaction. We will ask them for feedback and regularly improve upon services to ensure that the customers are cared for.
• Our clients will be able to book their appointments beforehand through our website. This way they won’t have to wait in long queues.
• Our customers can also contact us at any time through the website or our social media platforms, and we will provide a prompt response.
• We’ll implement environmentally friendly services by using eco-friendly, non-toxic, and biodegradable products.

6.2 Sales Strategy

• Our leading platforms for advertisements and branding will be Google ads and Social Media ads.
• In the initial months of our shop, we will provide refreshing discounts.
• We will also offer unique discounts for clients that want to avail a specialized service.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

The success of any business is greatly dependent on the mannerisms and capability of the workers. Hank knew that his business depended even more on a competent workforce. That’s why in both his barber shop business proposal and in his business plans for a barber shop, he included a list of employees that will form his business.

7.1 Company Staff

• A Co-Manager/Partner to help with the overall operation
• 4 Barbers for regular haircuts and services
• 3 Dedicated Barbers for specialized services
• 2 Full-time Cleaners
• 1 Web Developer to manage the website
• 1 Social Media Manager to handle the online presence
• 2 Sales Executives to organize and promote sales
• 1 Accountant
• 1 Receptionist

7.2 Average Salary of Employees

Financial Plan

Profits do not measure the true success of a business. There are a lot of aspects that go into the whole conclusion. And one of the essential ingredients is financial analysis. It will include the start up costs of a barbershop and the running expenses.

You will observe that just like this plan, every barber shop business plan or even reiki business plan will contain identification and in-depth analysis of your monthly and yearly expenditures. This way, you can figure out ways to reduce them to a reasonable and sustainable level.

Here we’re providing the detailed financial plan made for Hank’s Barber Care Shop so that you can get an idea of the business finances.

8.1 Important Assumptions

8.2 Break-even Analysis

8.3 Projected Profit and Loss

8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 Business Ratios

• How do you write a business plan for a barbershop?

You can use the above mentioned business plan barber shop template to get a decent idea for what a business plan barbershop should contain.

• How much money does it take to start a barbershop?

The cost incurred while starting a barber shop business plan depends on a lot of factors such as location, number of services, and scale of your business. But relatively, a barbershop is one of the easier businesses to start.

• How do you attract customers to your barbershop?

The best way to attract customers is to give unique and quality services so that every customer leaves your shop satisfied.

• How do you start a barber shop?

The first step to starting any business is to plan. And you can do this through barber shop business plans. You can refer to the sample business plan for barber shop here.

Download Barber Shop Business Plan Sample in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Barber Business Plan Template & Guidebook

Creating a successful barber business can be an overwhelming process for many entrepreneurs. From developing a business plan to understanding industry competition and regulations, it's easy to feel overwhelmed. To make this process easier, The #1 Barber Business Plan Template & Guidebook provides an easy-to-follow template and guidebook that will help you create a comprehensive barber business plan to ensure your business stands out in the competitive barber industry.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Barber Business [11 Steps]
• 25 Catchy Barber Business Names:

How to Write a Barber Business Plan in 7 Steps:

1. describe the purpose of your barber business..

The first step to writing your business plan is to describe the purpose of your barber business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a barber business:

Our mission at [Company Name] is to provide our customers with exemplary service in a professional and welcoming atmosphere. We are committed to delivering high-quality grooming, hair styling, and other related services to our clients, while striving to build trusted relationships with all of our customers.

2. Products & Services Offered by Your Barber Business.

The next step is to outline your products and services for your barber business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your barber business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your barber business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your barber business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a barber business?

• Barber license
• Business License and Permits
• Shaving Supplies and Equipment
• Hair Cutting Equipment and Supplies
• Waiting Area Seating Furniture
• Cash Register/Point of Sale System

5. Management & Organization of Your Barber Business.

The second part of your barber business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your barber business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Barber Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a barber business varies based on many different variables, but below are a few different types of startup costs for a barber business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your barber business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your barber business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your barber business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Barber Business Plans:

Why do you need a business plan for a barber business.

A business plan is a key tool for a barber business as it provides a roadmap to success and helps guide decision-making. It also serves as an effective communication tool for both internal and external stakeholders; for example, potential investors or lenders will want to see a comprehensive business plan before investing capital or offering financing. Finally, having a business plan lays out exactly how the barber is going to operate the business and can help them stay organized and on track.

Who should you ask for help with your barber business plan?

You should consult with a business consultant, accountant or financial advisor when putting together a barber business plan. These professionals will be able to help you determine your start-up costs, develop a budget projection and financial forecast, set up a structure for the business, and provide advice on marketing strategies. Additionally, you may also want to consider seeking advice from other barbers who have started their own businesses.

Can you write a barber business plan yourself?

Writing a business plan for a barber shop requires extensive research and analysis. It is best to consult a business expert to ensure it is professionally done. An experienced business consultant can guide you through this process and provide you with professional advice on the best strategies for your barber shop.

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Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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Men's Salon Business Plan

Start your own men's salon business plan

Executive Summary executive summary is a brief introduction to your business plan. It describes your business, the problem that it solves, your target market, and financial highlights.">

Jonpaul’s is an upscale old-world gentleman’s barber shop that offers today’s progressive gentlemen a haven where he can sit back, relax and experience the “World Class” art of grooming and services in a gentleman’s club atmosphere, which is masculine and therapeutic. Jonpaul’s is aimed at an exclusive market and a discerning customer base, and will add tremendous value to our community while offering a combination of “World Class Services” not currently being offered by any competitor in the greater Gigaburb area. We intend to be profitable by increasing our client base through becoming a highly sought after destination.

Our goal, beyond becoming a profitable business, is becoming a trusted destination whereby the clients in our community can come to refresh their minds and bodies, replenish their energies, and network with their colleagues and friends!

1.1 Mission

Jonpaul’s will provide a comforting, yet stimulating, old world gentleman’s club atmosphere in which customers will be able to relax both their body and mind, through a wide range of services. Jonpaul’s will establish itself as a world class service provider to which clients can always come to escape the stresses of life, and rejuvenate their energies, enjoy the camaraderie of their colleagues and friends.

1.2 Keys to Success

The keys to success in our business are:

• Location : Providing an easily accessible location for clients.
• Environment : Providing an environment conducive to giving relaxing and professional service.
• Convenience : Offering clients a wide range of services in one setting, and extended business hours.
• Reputation : Reputation of the owner and staff as providing superior personal service. 
• Effective advertising : Advertising in the corporate environment.

1.3 Objectives

The objectives for Jonpaul’s are outlined below:

• To create a service-base company whose goal is to exceed customer’s expectations.
• Sales increase substantially by end of Year 2 and nearly double year one revenue by the end of Year 3.
• To increase the number of clients services by at least 20% per year through superior performance and word-of mouth referrals.
• Have a clientele return rate of 90% by end of Year 1.
• Become an established community destination by end of Year 1.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Jonpaul’s is a full-service gentleman’s barber shop dedicated to consistently providing world class men’s grooming services to our clients, high quality products while furnishing an enjoyable relaxing atmosphere at an acceptable price/value relationship.

Our Motto: “World Class Service Begins Here”

The timing is right for this venture. Patiently searching for the last few years for a similar highly recognized existing business in a prime location, was unsuccessful. We therefore decided to build one from the ground up.

2.1 Start-up Summary

After spending several months searching for a high-end exclusive gentleman’s barber shop to purchase, the owners decided to start an exclusive barber shop – men’s grooming services from the ground up. The start-up capital will be used for the design, leasehold improvements, and equipment for the shop. The start-up cash has been marked for the estimated amount needed to cover operational expenses for the first two months.

2.2 Company Locations and Facilities

Jonpaul’s is located in The Mall, a 160,000 foot shopping and entertainment center in Gigaburb. The suite is 1,950 sq. ft at $24.50/sq. ft. with a 3-year lease. This site is a very high profile area with easy access and ample parking.

The Mall is anchored by Regal Cinema, the largest theater chain in the Gigaburb market with a 16-screen, state of the art complex. In addition to specialty retail and service shops within the center, there is a food pavilion anchored by Starbucks, Macaroni Grill, Garrison’s, and Rio Bravo. Other tenants include Ben & Jerry’s, Las Vegas Golf, specialty furniture, boutiques, antiques, and specialty children shops.

The Mall is located on the corner of a highly traveled State Highway and a Metro Road in the high growth, affluent area of Gigaburb. The Mall’s primary trade area will serve the burgeoning country club communities and exclusive neighborhoods located within a fifteen-minute drive from the site. According to Equifax National Decision Systems, the primary trade area in 2000 had a population of 317,931 that is projected to reach 358,716 by 2005.

2.3 Company Ownership

Jonpaul’s is a privately held S corporation co-owned by Cathy Leskie and her husband Dr. Jonpaul Leskie. Cathy Leskie has 10 years experience in the hair and spa industry. She studied in the U.S. and Europe and continues to stay on top of the latest styles, trends and products. Cathy has worked as a stylist, then as a manager – managing 16 stylist in a prestigious upscale salon.

Dr. Jonpaul Leskie – is President/CEO of  Jp Leskie & Associates, a Technology Consulting Firm. Dr. Leskie is a pioneer and innovator with over 30 years experience in the computer, e-business and telecommunications industry. Dr. Leskie has a proven track record of success in launching new business and directing operations for Fortune 500 companies worldwide.

To achieve our objectives, Jonpaul’s is seeking loan financing. This loan will be paid from the cash flow from the business, and will be secured by the assets of the company, and backed by the character, experience and personal guarantees of the owners.

Products and Services

Jonpaul’s is considered an upscale full-service barber shop – services exclusively for men. We offer our clients a gentleman’s club atmosphere, with a complimenting wide range of services and products that include:

• Hair : Cut and style,  one step hair color, highlights, toner, corrective color, hair and scalp treatments
• Shaves : Traditional straight razor shaves, hot towels, and balm treatment
• Nails : Manicures, pedicures
• Waxing Services : Eyebrow shaping
• Men’s Services : Essential facials and peels, sports massage, deep tissue massage
• Hair Laser Removal : Hair removal on neck, back, ears, etc.
• Shoe Shine : Shoe shine service in the waiting room or while services are being performed.
• London : Shave creams, soap, bath oils, shaving accessories exclusively for men
• United States : Shave creams, skin care, shaving accessories exclusively for men.

Explanations and/or consultations will be provided on all services and products if needed.

3.1 Product and Service Description

3.2 Competitive Comparison

3.3 Sales Literature

Service brochure, logo/slogan with advertising to be included, and a planned website.

3.4 Fulfillment

Jonpaul’s services sell themselves. World Class Service performed in an upscale environment will attract clientele. Our prices are very reasonable for the quality of services provided. We have an agreement with a U.S. based importer of our London products, which keeps our product price at its lowest price point.

3.5 Technology

Jonpaul’s will sell complimenting products of the highest quality, and latest scientific development.

Our gentleman’s shop computer system, incorporates the latest hardware and software to manage appointments, client database, point of sale, email capabilities, Web-enabled networking, inventory, bar code reading, historical data, employee records, transaction history, accounts receivable/payable and payroll. Back-up of the system is performed daily.

Clients will be emailed appointment confirmation messages two days prior to appointment. In addition they will also receive a personal phone call one day prior to appointment to confirm appointment. A thank you note will be emailed automatically after services have been performed.

Our gentleman’s shop will incorporate a wireless network within the facilities. It will serve as an internal network and provide a service for our clients that need to access the Internet while visiting our facilities.

3.6 Future Products and Services

Jonpaul’s will be considering branding its own product line in the future. In addition it may offer chiropractic services and acupuncture services on an as needed basis. Jonpaul’s will always remain involved with the best men’s hair styling and health techniques offered, and will implement them if deemed appropriate and feasible for Jonpaul’s clientele.

Market Analysis Summary how to do a market analysis for your business plan.">

Jonpaul’s will focus on the professional male. An Internet study revealed that 85% of professional men had personal hair grooming services performed during the workday. The space at The Mall fits the demographics for our business. Applied Geographic Solutions estimates that 59,251 people live within a three-mile radius of our facility and 42,759 work there. They estimate 161,848 live within a five-mile radius and 109,867 work there. There are 15 business parks totaling 6,206 businesses located within a seven-mile radius.

4.1 Market Segmentation

Our target market will be barber shop services for the professional male. Based on our Internet survey, 80% of our services will be associated with hair, hair color, shaves, shoe shine; 15% will come from facial, massage, nail, and tanning services; and 5% will come from products. Thus, our target market will be male professionals and retirees, from the age of 25, with individual and household incomes greater than $75,000.

The following table and chart depict our potential customers with a conservative annual growth rate of 4%. The annual growth rate for the area has been 7.5% since 1990.

4.2 Target Market Segment Strategy

The members of these market segments have luxury money on hand, and lead professional lives filled with very busy schedules. All persons usually need hairstyling regardless of income level, and make the effort to find money available to style their “look.”

4.2.1 Market Trends

In spite of the massive growth in residential and corporate complexes and substantial employment within 7 miles of The Mall, a gap currently exists in the retail trade and entertainment area. The shopping center is strategically located between two major malls, each occupying more than 1.2 million square feet. Virtually no high-end restaurants or commercial support services existed in the Gigaburb vicinity until The Mall was developed. Our facility will be located in this center, which provides a huge competitive advantage.

A population of nearly 205,000 people, consisting of young, upper-class families with an average household income of $92,247, exists within a seven-mile radius of the center. The immediate area surrounding The Mall has impressive demographics as well, with an average household income of $119,423 within a three-mile radius. The average new house sale price in The Mall area in 1998 was $377,249, up from $227,000 in 1990. It is also important to note that many companies are locating their corporate headquarters in the Gigaburb vicinity, not just administrative offices. Another plus is that several office buildings, and hotels, are located within a short drive of our gentleman’s shop.

4.2.2 Market Growth

Our gentleman’s shop’s trade area’s best growth potential is in terms of daytime employment. The total daytime business population in a three-mile radius is 42,759 with the residential population at 59,251. The total daytime business population in a five-mile radius is 109,867 with the residential population at 161,848. The nearby business parks also have an ample supply of land for future office development. An even more predictable source of daytime employment growth is the planned expansion of existing companies.

The Mall is the only shopping and entertainment center site within an 8 mile radius. Jonpaul’s is the only gentleman’s shop exclusively for men at The Mall. The future look very promising for a thriving business with a continual presence of clients.

4.2.3 Market Needs

The traditional barbershop of years past have been traditionally been replaced by unisex salon’s and spa’s which focused mainly on women. Professional men are more health and style conscious, especially men who have achieved a modicum level of professional success. They are willing pay for products and services that are geared specifically toward men. They are looking for an environment that consistently offers quality service, products and camaraderie. They look for a gathering place where they can openly discuss politics, watch sports or stock market news on TV, read the newspaper, network, get a cup of gourmet coffee, buy an imported cigar, and get a shoe shine.

The surrounding area of The Mall and Country County has become a bastion for the successful, having consistently been the fastest growing areas in our state. This has created a community of wealth, mobility, and growth. State Highway is a major north/south highway that connects the northern suburbs to midtown Gigaburb. The section of State Highway near our site is two lanes in each direction and includes an interchange at Metro Road. In 1998, the State DOT recorded an ADT volume on State Highway of 46,082 vehicles per day up from the 1997 traffic count of 38,375. This number is expected to continue to increase substantially over the next few years.

4.3 Service Business Analysis

We are part of the retail health and beauty industry which has four major types:

• Salons : Stores with only hair styling services and products.
• Day Spas : Stores specializing in body health maintenance through a variety of services and products.
• Day Spa & Salon : Stores combining the services of the two aforementioned.
• Health & Beauty Products : Stores selling only merchandise product covering the wide range of products available but not inclusive of those sold by salons and spas.

4.3.1 Main Competitors

The main competitor is VanAstorBilts located across town. Strengths of VanAstorBilts are its wide array of spa services. The weaknesses of VanAstorBilts are the limited number of services dedicated specifically to male clients, i.e. hair grooming, shaves, shoe shines. VanAstorBilts services and products cater more toward the female professional. We feel the presence of Jonpaul’s is not a direct competitor to VanAstorBilts and visa versa.

Our market advantage is wide open, and will give us the opportunity to service a large population base of professional males that is not currently being well served.

4.3.2 Competition and Buying Patterns

Clients choose men’s grooming services based on proximity to their daily travels from home and work, reputation for high quality service, and good pricing. With our combined services and catering to the male professional, we don’t feel we have competition. Any competition will mainly be from unisex salons or combination unisex spa-salons.

4.3.3 Business Participants

Industry participants are those whose services include salon and spa offerings. Salon services concern hair styling, while spa services concern body relaxing and rejuvenating offerings such as massage, nail, and face works.

No one industry participant has focused specifically toward men only.

Strategy and Implementation Summary

• Emphasize quality, originality, and “World Class Service”. We will differentiate ourselves from our competitors by offering a staff of practitioners who are not only certified in their professions, but will be trained in understanding the dynamics of customer service so as to maximize the connection to their clients and more easily meet their clients expectations.
• We will provide a unique atmosphere. From our professional staff to our ambience of our barber shop, Jonpaul’s will distinguish itself as a completely trustworthy and soothing setting where clients can enjoy being pampered, escape the stress of their everyday lives and enjoy the camaraderie of friends and colleagues.
• Build a community/corporate relationship-oriented business. We will focus on strengthening the trust of our customer base, and providing not only services, but information that will aid everyone in the progression of obtaining a balanced and healthy lifestyle.

5.1 Value Proposition

Our value proposition is that we will bring a unique mode of relaxation and fulfillment to the discerning gentleman. When people are relaxed, comfortable, and happy they have the ability to work harder, concentrate better, feel physically, emotionally, and mentally balanced, and give that happiness back into their homes, workplace, and community. Simply put, our value proposition is that we help our community become a better place to live and work.

5.2 Competitive Edge

Our competitive edge is a combination of our unique services, outstanding location, and our interaction with our clients. By providing our clients a gentleman’s club atmosphere and provide world class services, we build relationships of trust and satisfaction. Our clients will come to depend on our unique services and fulfilling environment.

5.3 Marketing Strategy

Our marketing strategy is the key to our success:

• Emphasize our name and unique services and environment through advertising.
• Focus on the convenience of our location.
• Build community relationships and corporate relationships through unique and quality service, a friendly caring atmosphere, and delivering world class service.

5.3.1 Promotion Strategy

Our promotional strategy will be two-fold: first phase promotion will advertising before, during, and six months following our opening; the second phase advertising will deal with long-term advertising.

• First Phase Promotions
• Advertising
• We will utilize local newspaper, local social magazines, local radio, mail-outs to all households within the immediate 10-mile radius, and mail-outs to all local business within a five-mile radius.
• We will have a comprehensive website.
• We will place our brochure within the offices of our corporate referral clients.
• Second Phase Promotions
• We will continue to place ads in the local social magazines year around. Mail-outs will be done again within a 10-mile radius one year after takeoff, then again only every three to five years. Radio and television ads will be done only when we have sale promotions during the most stressful time of the year – the holiday season; television ads are not certain, we will evaluate their effectiveness before further implementation.
• We will continue to have a comprehensive website. After the first six months, and certainly after the first year, we will evaluate the viability of having target clients advertise on our site, and conversely, we will evaluate viability of advertising on our target client website (if applicable).
• This type of advertising will be implemented once we have grown beyond our revenue objective. We will also form advertising alliances with any business with whom we share common business goals. We will also implement mutual perks with our business and restaurant neighbors which will aid in local visibility.

5.3.2 Marketing Programs

Owner Cathy Leskie and Jonpaul Leskie will be responsible for marketing Jonpaul’s through the advertising channels. The general manager will be responsible for assisting with the implementation of alliance advertising partnerships. Our advertising budget is $10,000 for the first year. Advertising will begin two weeks prior to opening.

5.3.3 Positioning Statement

We will automatically position ourselves as the top, exclusive gentlemen’s grooming shop in the greater Gigaburb area. Considering that none of the other competitors will offer the range of men’s services that we will, nor that their staffs will be trained like ours, and that there are not any barbershops of our type in our target locations, we will be able to provide services to The Mall populace not currently being tapped.

5.3.4 Pricing Strategy

Our pricing strategy will be similar to that of our competitors. We will not charge over, nor substantially under, standard prices for our services. We will be paying our employees a straight percentage of their total individual client sales plus a bonus–that’s more than our competitors. This will allow us to hire the best employees, and have a built-in motivational factor that will keep them empowered to enhance their opportunity.

5.4 Sales Strategy

• Our umbrella sales strategy is to sell Jonpaul’s to the male professional as a uniquely desirable destination that will enhance their lives.
• We will sell Jonpaul’s through each employee’s skill, courtesy, and warmth, creating a trusting impression on all clients, and establishing loyalty and return visits. We will ensure each visit to Jonpaul’s is a relaxing and memorable experience, so that clients can always depend on our brand of service when they arrive.

5.4.1 Sales Programs

• Our comprehensive brochure will explain the nature of our services, and how this benefits our clients.
• Our website will be comprehensively informative of our services, environment and their benefits.

5.4.2 Sales Forecast

5.5 Strategic Alliances

We will form alliances with our referral clients, local restaurants, offices, and businesses who will be strategically beneficial for generating new clients. We will also form alliances with local barber schools and local spas.

5.6 Milestones

The following table lists important store milestones, with dates, implementation duty, and budgets for each. The milestone schedule emphasizes the timeliness for implementation per the sales and marketing targets listed in the detail in the previous topics.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

6.1 organizational structure.

Our initial team will consist of the owner and 10 employees. On the shop floor, there will be six barbers, one nail specialist, one shoe shine person and one receptionist. Initially there will be one full time combination aesthetician/massage therapist. As our client base grows we will add additional barbers, which then will be working two shifts per day per station. We expect to have 12 employees by the end of the first year and 14 employees in years two and three.

6.2 Management Team

Cathy Leskie, co-owner, president: has 10 years experience in the hair and spa industry. She studied in the U.S. and Europe and continues to stay on top of the latest styles, trends and products. Cathy has worked as a stylist (six years) then as a manager (four years) – managing 16 stylist in a prestigious upscale salon.

Dr. Jonpaul Leskie, co-owner: will not be directly involved in daily operations, but will assist Cathy in general organizational/business planning and operations implementation. Currently Jonpaul is President/CEO of  Jp Leskie & Associates, a Technology Consulting Firm. Dr. Leskie is a pioneer and innovator with over 30 years experience in the computer, e-business and telecommunications industry. Dr. Leskie has a proven track record of success in launching new businesses and directing operations for Fortune 500 companies worldwide.

6.3 Management Team Gaps

We believe the experience of our team covers the needs to make the business plan for Jonpaul’s a very successful reality. We will review the current talent of the salon and re-engineer accordingly. We plan on outsourcing payroll and benefits.

6.4 Personnel Plan

The Personnel Plan below reflects our projected need at opening, and carries through the second year expansions.

Financial Plan investor-ready personnel plan .">

The premier element in our financial plan is initiating, maintaining, and improving the factors that create, stabilize, and increase our cash flow:

• We must create visibility so as to create customer flow.
• We must maintain a dependable, cheerful employee force so as to minimize turnover.
• Create a brisk turnaround on our retail products, always maintaining viable stock levels.

7.1 Important Assumptions

The key underlying assumptions of our financial plan shown in the following general assumption table are:

• We assume access to equity capital and financing to support our financial plan.
• We assume our financial progress based on realistic sales to minimum sales against highest expenses.
• We assume there will not be an economic crash that would greatly hinder our target market’s access to their personal luxury finds.

7.2 Key Financial Indicators

Our most important Key Financial Indicator is when each barber averages seven clients per day and each specialist averages three clients per day.

7.3 Break-even Analysis

For our Break-even Analysis we assume monthly estimated operational costs which include payroll, rent, utilities and other running costs (not including employee draw fund considerations). Payroll alone is only estimated at $9,800 per month, including taxes.

The analysis shows that we need to generate monthly revenues, as shown below, to break even. This total is less than estimated monthly gross. This estimation does not include revenue from any other sources and is based on a barber shop client average of $35 and miscellaneous services average of $50. Our yearly average per client is estimated at $48. Considering our minimal assumptions show a monthly total client average of 1,063, we therefore believe our break-even figures can be readily maintained.

7.4 Projected Profit and Loss

There are two important assumptions with our Projected Profit and Loss statement:

• Our revenue is based on minimum estimated averages against highest expense expectations.
• Our major expense of rent and utilities is fixed for the next five years.

7.5 Projected Cash Flow

Our business is a luxury, retail-oriented business with clients who will pay primarily with credit cards.

7.6 Projected Balance Sheet

Our Projected Balance Sheet shows we will not have any difficulty meeting our debt obligations as long as our revenue projections are met.

7.7 Business Ratios

The following table contains important business ratios for the barber shop industry, as determined by the Standard Industry Classification (SIC) code, 7241.