Advertising Sales Cover Letter Example

Cover letter examples, cover letter guidelines, how to format an advertising sales cover letter, cover letter header, cover letter header examples for advertising sales, how to make your cover letter header stand out:, cover letter greeting, cover letter greeting examples for advertising sales, best cover letter greetings:, cover letter introduction, cover letter intro examples for advertising sales, how to make your cover letter intro stand out:, cover letter body, cover letter body examples for advertising sales, how to make your cover letter body stand out:, cover letter closing, cover letter closing paragraph examples for advertising sales, how to close your cover letter in a memorable way:, pair your cover letter with a foundational resume, key cover letter faqs for advertising sales.

Start your Advertising Sales cover letter by addressing the hiring manager by name, if possible. Then, introduce yourself and briefly mention the position you're applying for. Make sure to capture their attention by highlighting your enthusiasm for the role and the company. For example, "Dear [Hiring Manager's Name], I am excited to apply for the Advertising Sales position at [Company's Name]. With my proven track record in driving sales and my passion for innovative advertising strategies, I am confident I can contribute significantly to your team." This approach shows you've done your research and are genuinely interested in the role.

The best way for Advertising Sales professionals to end a cover letter is by summarizing their interest in the role, reiterating their relevant skills, and expressing enthusiasm for a potential interview. They should also thank the hiring manager for their time and consideration. For example: "I am excited about the opportunity to bring my unique blend of creativity and sales expertise to your team. I look forward to the possibility of discussing my qualifications further. Thank you for considering my application." This ending is assertive yet respectful, showing eagerness without appearing desperate. It also leaves a positive final impression, increasing the chances of securing an interview.

Advertising Sales professionals should include the following elements in their cover letter: 1. Contact Information: This includes your name, address, phone number, and email address at the top of the letter. 2. Professional Greeting: Address the hiring manager by name if possible. If you can't find their name, use a professional greeting such as "Dear Hiring Manager." 3. Introduction: Briefly introduce yourself and explain why you're writing. Mention the specific advertising sales position you're applying for. 4. Relevant Skills and Experience: Highlight your relevant skills and experiences that make you a strong candidate for the role. This could include your ability to build strong client relationships, your knowledge of advertising strategies, or your experience in meeting sales targets. Use specific examples to illustrate your achievements. 5. Understanding of the Company: Show that you've done your research and understand what the company does and who their clients are. Explain why you're interested in working for them and how you can contribute to their goals. 6. Call to Action: End the letter by thanking the hiring manager for their time and expressing your interest in discussing the position further in an interview. 7. Professional Closing: Close the letter with a professional sign-off such as "Sincerely" or "Best regards," followed by your full name. Remember, the cover letter should complement your resume, not repeat it. It's your chance to tell a story about your career and passion for advertising sales, making a compelling case for why you're the best fit for the role.

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Advertising Sales Representative Cover Letter Example

An Advertising Sales Representative is a creative professional who is employed by an advertising agency to persuade clients to purchase advertising products and services. He identifies clients’ requirements, researches on competitors’ products and pricing, and responds to potential customer queries.

Use our Advertising Sales Representative Cover Letter sample and personalize it using our professional writing tips. If you are tired of personalizing it for each company, use our proprietary cover letter builder to build the perfect cover letter within a few minutes.

Advertising Sales Representative Cover Letter example

  • Cover Letters
  • Marketing & Sales

What to Include in a Advertising Sales Representative Cover Letter?

Roles and responsibilities.

The primary responsibility of the Advertising Sales Representative is to build and sustain long-term ties with existing and potential customers. While assisting the marketing team he needs to provide excellent customer service and continually meet sales goals. He generally reports to the Sales Manager.

  • Building and sustaining long-lasting relationships with existing and potential clients.
  • Conducting research on potential clients’ products or services and determining the geographic location of the majority of their target customers.
  • Setting up meetings with potential clients to present advertising proposals and address their concerns.
  • Assisting the marketing team in the preparation of media kits and promotional plans.
  • Attending sales meetings, trade shows, and training workshops as required.

Education & Skills

Cover letter for an Advertising Sales Representative must highlight the following skills :

  • Pleasing Personality and Self Confidence.
  • Pitching and Persuasive abilities.
  • Good communication and customer service skills.
  • Proficient in MS Office application.
  • Strong negotiation and Consultative skills.
  • Knowledge of Digital Advertising Techniques.

Successful cover letters for Admitting Clerk often mention the following qualification(s):

  • A Bachelor’s degree in Advertising and Marketing.

Advertising Sales Representative Cover Letter Example (Text Version)

Dear Mr./Ms.,

Kindly accept my application for the position of Advertising Sales Representative at [XXX agency]. My educational qualifications and the skills I’ve acquired through my experience of 2+ years as an Advertising Sales Executive at [YYY company] make me a suitable candidate for the position at your established advertising agency.

[XXX Agency] has been a pioneer in the field of advertising across the globe. It has achieved tremendous success and brand building. It is the most sought after brand in the industry. Working for such a reputed organization would be a matter of pride.

For the past two years, I have been serving (YYY Company) as an Advertising Sales Executive. I have successfully handled the complete sales cycle which involved prospecting, presenting and negotiating which helped increase the company client base by 15%.

Presently I am handling the following tasks and duties:

  • Generating leads and negotiating contracts with prospective clients.
  • Preparing weekly and monthly sales reports.
  • Giving sales presentations to a range of prospective clients.
  • Resolving problems and proposing new advertising plans.
  • Providing cost and benefit details.
  • Meeting and surpassing sales goals.
  • Sell sales space in print publications on websites, radio ,television and other media.
  • Assist marketing team in preparing marketing kits.

Being the client’s primary point of contact, problem-solving, and query handling come naturally to me. As an Advertising Sales Representative and the experience I have had in print and digital advertising, I am sure I will be an invaluable addition to your team.

Looking forward to an opportunity to serve your esteemed organization. Thank you for your time and consideration.

Sincerely, [Your Name]

Your Advertising Sales Representative Cover Letter should have your work experience, skillset, and career achievements. Include information that can not be concealed in your resume. Your cover letter should not be a copy of your resume. Refer to our Advertising Sales Representative Resume Sample to create a job-worthy resume.

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Sales Cover Letter Writing Templates & Tips to Help You Stand Out from the Crowd

Sales Cover Letter

A sales cover letter is a chance to sell yourself. It’s an opportunity to personalize your job application and explain why you’re the best person for the sales job you want.

Moreover, it gives you a chance to prove that you have the selling skills necessary to succeed in a role. Research shows that 72% of recruiters expect a cover letter even when they are “optional” with 77% of the recruiters giving preference to candidates who include one. Additionally, 83% of hiring managers and HR professionals say that cover letters can boost your chances of getting an interview.

Further, Jobvite’s 2021 recruiter study showed cover letters are becoming increasingly important to recruiters with 26% considering them very important for candidate evaluation (up from just 8% in 2017).

Whether you are in the market for a business development, customer success or a sales representative position, a cover letter, in addition to a professional resume can help you land a job interview.

In this article, we’re going to explain why sales position cover letters matter, what sales managers look for in an ideal candidate and some cover letter tips to make your application stand out. We’ll also share some cover letter examples sales reps can use to help craft your own.

Why do sales cover letters matter?

Similarly, in a professional cover letter, you must position yourself as the answer to their hiring needs. Think of a cover letter your sales pitch to a prospective customer where you position yourself as the solution to their problem (i.e. a salesperson that will help them reach their goals, whether that’s to close more deals, increase revenue, grow into new markets, etc.).

A great cover letter goes beyond showcasing your sales skills and track record. You’re competing in a saturated market during your job search and many applicants have similar skills and sales experience to your own. Your cover letter can give you the edge over the competition and complement your sales resume – especially if you’re writing a cover letter for sales positions that have plenty of suitors.

Use the cover letter to not only showcase your skills but to sell yourself, explaining exactly why and how your past work experience will help you deliver results.

Take this time to show that you care not only about landing the sales position but also the company you’re applying to. Conduct thorough research and tie your own personal experiences to the company’s values.

For example, if you’re applying for a job at an email marketing SaaS company and have used their platform before, mention it. Talk about how their software helped you in a previous job or endeavor and relay your passion for the tools and their features.

A touch of personalization like this can go a long way. Personalization is key in sales because it humanizes the customer journey and selling process. Using it in your sales position cover letter has the same outcome. It gives you the chance to expand beyond simply a name on a piece of paper and helps to bring your application to life.

It also proves that you’ve done your due diligence with their products and have found a way to tie that into your unique narrative and background. This shows that you can replicate this process with your future leads, prospect’s and customers if hired.

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What do sales managers look for in an ideal sales candidate?

There are many types of sales methodologies and each one requires varying degrees of skill.

However, sales superstars share basic strengths and qualities that help them go above and beyond.

These include:

  • Responsibility. Elite sales reps take ownership and accountability for their performance. They don’t blame anybody else for their shortcomings and set high goals for themselves.
  • Coachability. They pick up processes and operations quickly and easily in order to perform at a high standard. As sales associates must continually learn about new products, features, tools, trends and techniques, they need to be adept at understanding and showcasing this knowledge on a regular basis.
  • Goal orientation. Successful reps constantly set and surpass their targets and objectives. They go beyond what is expected and are eager to learn in order to level-up their skillset and performance.
  • High motivation, willpower or grit. Reps need to be motivated and ready to convert prospects into customers, every single day. Furthermore, they need to handle rejection well and press on. Seasoned reps understand that rejection is part of the game, push through rejection and persevere.
  • Product knowledge. Superstar reps have a deep understanding of the products they are selling. This allows them to portray tremendous confidence and enables them to have more meaningful conversations with their leads and prospects. They don’t stop at simply understanding a product; they become experts on the solutions they’re selling.
  • Customer connection. They take the time to understand their customer’s pain points and needs in order to help solve their problems. They go beyond simply trying to sell a product or service and are genuinely interested in improving their prospects’ day-to-day. By perfecting listening skills, they can ask pointed questions to allow the prospect to come to their own conclusions about why they need their products.
  • Sales process conformity or adaptability. They adhere to the sales process that their company and managers have set forth. Simultaneously, they creatively adapt their approach based on any changes or setbacks they encounter (both environmental and customer-based). They are consistently prospecting, following up and closing deals.
  • Time management. The best reps are exceptionally talented at managing their time. They are able to categorize prospects and capitalize on the opportunities that generate high-value for the business. When they aren’t selling, they’re upskilling and prospecting .

Highlighting superstar traits in a sales cover letter

Knowing what sales managers look for in an ideal sales candidate equips you to position your own strengths in a way that makes them stand out in your cover letter.

Therefore, highlight your achievements in a way that aligns with one of these ideal rep qualities.

For example, say that in a previous role you alone increased company-wide customer referrals by 30%. While very impressive, rather than simply listing this as a standalone statistic, tie it into the customer connection quality from the sales superstar list.

The end product may look like this:

  • Through excellent listening and conversational skills, I built meaningful customer relationships that stimulated a 30% increase in customer referrals

Here’s a sales cover letter example from an account executive applicant :

  • Awarded Top Sales Consultant in the territory for two straight quarters and numerous other recognition for helping drive the business, with over $70,000 worth of merchandise sold in the top-performing quarter at Best Buy.
  • Exceptional academic qualifications, including a forthcoming Bachelor of Business Administration in Finance from The George Washington University School of Business.
  • Successfully automated and maintained an innovative metrics reporting process for the team's monthly capitalization rates, dramatically increasing capitalization opportunities on a per-project basis at Royal Bank of Canada.
  • Effectively prepared a variety of business and personal tax returns for clients using Syntax, filing more than 84 tax returns a day resulting in an additional 34 new clients during the taxation season at MA Consulting.
  • Provided expert assistance in auditing and organizing information regarding tax returns.
  • Assisted specialists in verifying data and communicating with customers to maintain documentation, running and preparing support documents at Mariner Finance.

He seamlessly intertwines his own achievements with the attributes that make up a top sales performer.

If we take a closer look at the first bullet point, which contains his achievements:

Awarded Top Sales Consultant in the territory for two straight quarters and numerous other recognition for helping drive the business.

Sales superstar strengths:

  • Driving business growth through high motivation, willpower and grit. To win Top Sales Consultant two quarters in a row takes serious determination and a will to succeed
  • Goal-orientedness. In order to drive sales to such a high level, he must have set exceedingly high goals for himself and made a valiant effort to achieve them

Keeping what hiring managers are looking for front-of-mind can help you tailor your cover letter in a way that lands you an interview.

Pro-tip : Ensure that your cover letter is congruent with your profile on LinkedIn in case the hiring manager examines your credentials further. As LinkedIn’s platform is designed to blend the traditional resume and cover letter (and resume examples) via bios and job experience, it should synchronize with your application.

Sales cover letter examples

Sales cover letter examples: How to stand out

When it comes to cover letter examples, sales representatives should consider both quality and format.

There are three essential tactics to follow when creating a cover letter for a sales position:

  • Top. Explain why you’re the best candidate for the job (as discussed in the first section)
  • Middle. Format your achievements with bullet points to make them pop
  • Bottom. Finish strong with a CTA (your contact details with a few words encouraging them to get in touch)

Let’s run through each section in detail with some sales cover letter samples to boot.

Top of the cover letter

Start with a targeted message. Explain why you are the best candidate for this specific position. The more details the better. Avoid sounding overly broad.

If you can find the hiring manager’s name via research, include it. Addressing your cover letter to a specific person adds a personal touch that can pique interest.

The goal is to capture the hiring manager’s attention and convey that you are astutely familiar with the company and brand that you’re applying to work for.

Here’s a cover letter template for the start of your letter:

Dear [NAME], I’m so excited to apply for this job because I’ve followed your company for years. I am very familiar with the mindset required to excel as a sales representative for your brand. I respect your values, mission and goals when it comes to making a global social impact through a meaningful, value-driven platform. I’m incredibly excited about the work that your company does and I believe my previous experience gives me the competitive edge you’re looking for in a rep. As a rep for [PREVIOUS COMPANY], I acquired a dynamic skill set that aligns with your company’s needs. I’m ready to pursue my ultimate dream career and blend my unique skills and accomplishments with something that aligns with my preeminent personal passions.

In this example, the applicant begins with a personalized opener and highlights a specific interest in the company they’re applying to work for.

By showing a specific interest in the company and role, you significantly boost your chances of landing an interview. That’s because personalization helps to bridge the gap between anonymous applicant and cultural fit.

Middle of the cover letter

Transition into your specific achievements and accomplishments in previous positions. As discussed above, align your skills with the strengths and qualities that hiring managers are looking for.

Quantify your achievements and detail specific examples of what you’ve done. Did you hit your sales goals for three consecutive years? Were you awarded the top inside sales rep for two quarters? Now is the time to say it. Use bullet points to make them pop. Go beyond what’s listed in your sales representative resume and add value bombs where applicable.

Here’s a template for the middle of your sales representative cover letter:

Closed deals at a rate 2x higher than company set targets by asking pointed questions based on actively listening to prospects’ needs

Grew customer base by 15% through driven and motivated networking, outreach and follow-ups

Awarded Top Sales Representative for 5 out of the 8 quarters I was employed

Designed a first-rate internal communications strategy that directly boosted pipeline growth by 10% in one year

Consistently drove aggressive YOY sales by 20% over the last 2 years

Created an internal communication skills course for entry-level reps which resulted in an 18% increase in quota attainment

Bolding your numeric achievements is an effective visual strategy. The hiring manager will most likely scan your cover letter and, if impressed by your achievements, will re-read in full.

Bottom of the sales cover letter

Finish with a short paragraph that indicates how you will offer an advantage if hired.

Now is the time to dictate specifically how you will use your aforementioned passion, excitement and achievements to better the company you’re applying to. Again, do your research before applying so that you can align this section with the company’s needs.

The best place to learn about what the company wants from you is the job description itself. The job description should set clear expectations of what the role entails, the daily activities and required experience. It will also tell you a bit about the company.

Allude to the themes in the job description in your final paragraph. This shows that you:

  • Read the job description in full
  • Conducted follow up research
  • Are capable of selling yourself based on the criteria you’ve been given

Here’s a template for the end of your cover letter:

Through working on projects in local communities, I’ve developed a keen interest in connecting with the front-line workers who utilized my [PREVIOUS COMPANY’S] products and services. I’m eager to transfer the critical knowledge I’ve retained from these meaningful experiences to a more global level. Your company has grown at an impressive rate and your business strategy keeps community health and effective global leadership front of mind—two things I respect at the highest of levels. As part of the Sales Team at [YOUR COMPANY], I look forward to learning more about your product, joining a highly motivated and talented team and contributing to your overall growth.

Here, the applicant uses personalization to highlight their company-knowledge, work experience and future goals. They clearly state how they’ll contribute to the company’s growth and help them scale meaningfully. It’s obvious that they’re passionate about what the company does and are ready to take the next step in their career.

Here’s a template for the CTA with easily accessible contact information, which will make it easy for the hiring manager to reach out immediately without wasting valuable time:

Please feel free to contact me if you have any additional questions at [phone number] or [email]. Thank you for your time and consideration.

Kind regards,

[Your Name]

Make sure to end your cover letter with a professional signoff. Match your voice and tone with the company’s style, which you can find in the job description and throughout your research.

For example, if the tone is highly professional use any of the following signatures in your cover letter:

  • Best regards
  • Kind regards
  • Respectfully
  • Yours sincerely (if you know the name of the recipient and you open with their name)
  • Yours faithfully (if you don’t know their name and you open with “dear sir/madam”)
  • If the company’s tone is more laid back, you can use:
  • Thank you for your consideration

Avoid using casual phrasing. As a cover letter is a formal correspondence and an opportunity to make a great first impression, casual phrasing can come across as overly friendly and unprofessional.

Do NOT use any of the following signatures in your cover letter:

  • Affectionately
  • Warm regards
  • Take it easy
  • Have a great day

The complete cover letter for sales associate

Combining all the sections above, this is what a complete cover letter for sales associate positions could look like.

Dear [NAME], I’m so excited to apply for this job because I’ve followed your company for years. I am very familiar with the mindset required to excel as a sales representative for your brand. I respect your values, mission and goals when it comes to making a global social impact through a meaningful, value-driven platform. I’m incredibly excited about the work that your company does and I believe my previous experience gives me the competitive edge you’re looking for in a rep. As a rep for [PREVIOUS COMPANY], I acquired a dynamic skill set that aligns with your company’s needs. I’m ready to pursue my ultimate dream career and blend my unique skills and accomplishments with something that aligns with my preeminent personal passions. Through working on projects in local communities, I’ve developed a keen interest in connecting with the front-line workers who utilized my [PREVIOUS COMPANY’S] products and services. I’m eager to transfer the critical knowledge I’ve retained from these meaningful experiences to a more global level. Your company has grown at an impressive rate and your business strategy keeps community health and effective global leadership front of mind—two things I respect at the highest of levels. As part of the Sales Team at [YOUR COMPANY], I look forward to learning more about your product, joining a highly motivated and talented team and contributing to your overall growth. Please feel free to contact me if you have any additional questions at [phone number] or [email]. Thank you for your time and consideration. Kind regards, [Your Name]

Final Thoughts

Regardless of the sales position, cover letters that follow the example shown by those above can help you rise above the crowd. A great sales cover letter offers an opportunity to connect with the hiring manager at the company you’re applying to. It’s a chance to stand out from the crowd, showcase your talents and your selling skills.

Use it as a sales platform to sell yourself. Format it in a way that helps the reader easily find your accomplishments and wow them by aligning past achievements with ideal candidate qualities.

Personalize it by researching the company and showcasing excitement for the specific role. Avoid generalizations and discuss details. Read the job description in full, reference its themes throughout and explain exactly why and how you are the right candidate for the job.

While not every hiring manager reads cover letters, you should always put your best effort into writing them. You never know when it will be the breakthrough you need to land an interview and eventually get the job.

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Professional Marketing And Sales Cover Letter Examples for 2024

Your marketing and sales cover letter must immediately highlight your understanding of target audiences. Demonstrate your ability to communicate value propositions effectively. In the second paragraph, provide evidence of your track record in driving revenue growth. Remember, your persuasive skills need to shine through every line.

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Key Takeaways

Marketing And Sales cover letter

Crafting the perfect marketing and sales cover letter can feel like a daunting task, especially if you're deep in the job hunt and realize it's a pivotal piece of your application. It's not about echoing your resume; it’s your chance to shine by weaving the narrative of your proudest professional moment. Keep it crisp and free from tired phrases, striking a balance between formality and personality, all while ensuring it fits neatly on one page. Let's tackle this challenge together.

  • Some inspiration from other professionals' job-winning cover letters;
  • The best structure and format for your marketing and sales cover letter;
  • Insights on how to write about your best achievement to stand out;
  • A creative twist on your marketing and sales cover letter intro.

Upload your marketing and sales resume to Enhancv's AI, which will quickly scan and prepare a job-winning cover letter for you.

If the marketing and sales isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

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Marketing And Sales cover letter example

LEAH TORRES

Fort Worth, Texas

+1-(234)-555-1234

[email protected]

  • Opening with a strong statement about intent and experience helps set a confident tone and directly aligns the candidate with the company’s needs.
  • Specific statistics, like achieving a 25% growth in marketing reach and a 30% increase in sales productivity, provide concrete evidence of past success and the ability to deliver measurable results.
  • Emphasizing leadership in strategic initiatives showcases the capacity for high-level thinking and the ability to manage significant projects that impact global markets.
  • Mentioning a data analytics framework indicates proficiency with modern data tools, which reinforces the candidate’s analytical skills and their commitment to data-driven decision-making.

Standard formatting for your marketing and sales cover letter

Structure your marketing and sales cover letter, following industry-leading advice, to include:

  • Header - with your name, the role you're applying for, the date, and contact details;
  • Greeting - make sure it's personalized to the organization;
  • Introduction paragraph - no more than two sentences;
  • Body paragraph - answering why you're the best candidate for the role;
  • Closing paragraph - ending with a promise or a call to action;
  • Signature - now that's optional.

Set up your marketing and sales cover letter for success with our templates that are all single-spaced and have a one-inch margin all around.

Use the same font for your marketing and sales cover as the one in your resume (remember to select a modern, Applicant Tracker System or ATS favorites, like Raleway, Volkhov, or Chivo instead of the worn-out Times New Roman).

Speaking of the ATS, did you know that it doesn't scan or assess your cover letter? This document is solely for the recruiters.

Our builder allows you to export your marketing and sales cover letter in the best format out there: that is, PDF (this format keeps your information intact).

The top sections on a marketing and sales cover letter

  • Header: Includes your contact information, the date, and the employer’s contact information, presenting a professional layout and making it easy for the recruiter to know who you are and how to reach you.
  • Opening Greeting: Addresses the hiring manager by name if possible, indicating that you've done your research and are personally invested in engaging with the company.
  • Introduction: Clearly states the position you're applying for, your current role, and the value you can provide in marketing and sales, catching the recruiter's interest right away.
  • Body of the Letter: Divided into 1-2 paragraphs, highlights your previous sales achievements, understanding of marketing strategies, and how your skills can benefit the company's bottom line, showing specific relevance to the job requirements.
  • Closing and Call to Action: Concludes the letter by summarizing your value proposition, expressing enthusiasm for the opportunity, and inviting the recruiter to contact you for an interview to further discuss your qualifications.

Key qualities recruiters search for in a candidate’s cover letter

  • Proven sales track record: Demonstrates the ability to close deals and meet or exceed sales targets, which is the core function of the role.
  • Strong communication skills: Essential for effectively conveying product benefits to customers and negotiating terms.
  • Customer relationship management: Indicates the ability to nurture long-term relationships that lead to repeat business and referrals.
  • Results-driven attitude: Shows a focus on achieving sales goals and a commitment to continuous improvement and results measurement.
  • Industry knowledge: Understanding of the specific market, competition, and product trends, enabling tailored strategy development and execution.
  • Marketing acumen: Experience with marketing strategies and tools that support sales, such as lead generation, content marketing, and digital marketing.

Personalizing your marketing and sales cover letter salutation

Always aim to address the recruiter from the get-go of your marketing and sales cover letter.

  • the friendly tone (e.g. "Dear Paul" or "Dear Caroline") - if you've previously chatted up with them on social media and are on a first-name basis;
  • the formal tone (e.g. "Dear Ms. Gibbs" or "Dear Ms. Swift") - if you haven't had any previous conversation with them and have discovered the name of the recruiter on LinkedIn or the company website;
  • the polite tone (e.g. "Dear Hiring Manager" or "Dear HR Team") - at all costs aim to avoid the "To whom it may concern" or "Dear Sir/Madam", as both greetings are very old-school and vague.

List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Company Name] Team,
  • Dear [Department] Team,
  • Dear Mr./Ms. [Last Name],
  • Dear [First Name] [Last Name],

Your marketing and sales cover letter intro: showing your interest in the role

On to the actual content of your marketing and sales cover letter and the introductory paragraph .

The intro should be no more than two sentences long and presents you in the best light possible.

Use your marketing and sales cover letter introduction to prove exactly what interests you in the role or organization. Is it the:

  • Company culture;
  • Growth opportunities;
  • Projects and awards the team worked on/won in the past year;
  • Specific technologies the department uses.

When writing your marketing and sales cover letter intro, be precise and sound enthusiastic about the role.

Your introduction should hint to recruiters that you're excited about the opportunity and that you possess an array of soft skills, e.g. motivation, determination, work ethic, etc.

What to write in the body of your marketing and sales cover letter

Now that you've got your intro covered, here comes the heart and soul of your marketing and sales cover letter.

It's time to write the middle or body paragraphs . This is the space where you talk about your relevant talent in terms of hard skills (or technologies) and soft (or people and communication) skills.

Keep in mind that the cover letter has a different purpose from your marketing and sales resume.

Yes, you still have to be able to show recruiters what makes your experience unique (and applicable) to the role.

But, instead of just listing skills, aim to tell a story of your one, greatest accomplishment.

Select your achievement that:

  • covers job-crucial skills;
  • can be measured with tangible metrics;
  • shows you in the best light.

Use the next three to six paragraphs to detail what this success has taught you, and also to sell your profile.

Closing remarks to end your marketing and sales cover letter

Of course, you'll have to show gratitude to the recruiters, who have assessed your profile at the end of your marketing and sales cover letter .

A "Thank you for the consideration" would work wonders, instead of the standard "Sincerely yours".

Do you want to make an even better impression?

Close off your marketing and sales cover letter by promising how you see yourself excelling in the role and the positive impact you'd bring about.

A sentence that encourages some further action on the recruiter's end could also be a good way to close off the communication (e.g. provide your availability for an interview).

No experience marketing and sales cover letter: making the most out of your profile

Candidates who happen to have no professional experience use their marketing and sales cover letter to stand out.

Instead of focusing on a professional achievement, aim to quantify all the relevant, transferrable skills from your life experience.

Once again, the best practice to do so would be to select an accomplishment - from your whole career history.

Another option would be to plan out your career goals and objectives: how do you see yourself growing, as a professional, in the next five years, thanks to this opportunity?

Be precise and concise about your dreams, and align them with the company vision.

Key takeaways

Within this Enhancv guide, we've provided you with plenty of advice and inspiration on writing your marketing and sales cover letter:

  • Always make sure your marketing and sales cover letter is tailored to the role you're applying for to make a good impression on recruiters;
  • In your marketing and sales cover letter include a header (with your name, the role you're applying for, date, and contact details) and an introduction of up to two sentences that highlight your key accomplishment or why you'd fit the role;
  • Focus your marketing and sales cover letter body on one sole achievement through your career and all the valuable lessons, skills, and know-how you've learned (that are relevant to the role);
  • Ensure your marketing and sales cover letter closing statement isn't generic and includes either a call to action or a promise;
  • If you lack professional experience, shift recruiters' focus to a relevant achievement (thanks to your academic or versatile experience) or toward your dreams and goals for professional growth.

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Advertising Sales Executive Cover Letter Example (Free Guide)

Create an advertising sales executive cover letter that lands you the interview with our free examples and writing tips. use and customize our template and land an interview today..

Advertising Sales Executive Cover Letter Example

Advertising Sales Executives are in high demand, and it's essential to have a standout cover letter to help you get the job. Our Advertising Sales Executive Cover Letter Guide is here to help you craft a cover letter that will make you stand out and get you one step closer to your dream job.

We will cover:

  • How to write a cover letter, no matter your industry or job title.
  • What to put on a cover letter to stand out.
  • The top skills employers from every industry want to see.
  • How to build a cover letter fast with our professional Cover Letter Builder .
  • What a cover letter template is, and why you should use it.

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Advertising Sales Executive Cover Letter Sample

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Dear Hiring Manager,

I am writing to apply for the Advertising Sales Executive position with your organization. With over eight years of experience driving sales and advertising initiatives, I am confident that I am the perfect fit for this role.

As a dedicated Advertising Sales Executive, I have a proven track record of success. I have consistently achieved and surpassed my sales goals, while driving customer engagement and satisfaction. I have extensive experience in developing and executing successful advertising campaigns, building relationships with clients, and negotiating contracts. I am also adept at identifying and capitalizing on opportunities to increase sales and improve customer satisfaction.

In my current role, I have been responsible for driving a team of seven sales professionals. I have developed sales plans, implemented strategies to increase revenue, and mentored and coached team members. I have also designed and implemented extensive training programs to ensure that every team member was competent and knowledgeable in the sales process.

Furthermore, I have successfully managed large advertising campaigns for clients, including budgeting, scheduling, and overseeing the creative process. I have a deep understanding of the advertising industry and the latest trends and technologies. I am also well-versed in digital marketing, including SEO, SEM, and social media.

I am confident that my experience, skills, and abilities give me the perfect qualifications for the Advertising Sales Executive role. I am excited about the opportunity to join your team and contribute to your success. I am available for an interview at your convenience and would be happy to provide additional information.

Thank you for considering my application and I look forward to hearing from you.

Sincerely, Your Name

Why Do you Need a Advertising Sales Executive Cover Letter?

  • A Advertising Sales Executive cover letter is an important tool when applying for an advertising sales role, as it allows you to showcase your skills and experience to the potential employer.
  • It can also help you stand out from the competition and demonstrate your enthusiasm and commitment to the job.
  • A cover letter can be used to highlight your strengths, such as your understanding of the industry, your ability to build relationships with clients, and your sales expertise.
  • It can also be used to explain how you can add value to the company and how your experience can help the company to reach their goals.
  • A cover letter can also be used to explain why you are the best fit for the role and why you should be considered for the position.
  • It is important to make sure your cover letter is tailored to the specific job you are applying for, as this can make a huge difference in terms of being considered for the role.

A Few Important Rules To Keep In Mind

  • Begin your cover letter with a professional greeting, such as "Dear [Name of Hiring Manager]."
  • Include a brief introduction that explains who you are and why you are writing.
  • Outline your relevant experience, skills, qualifications and successes.
  • Explain how your experience makes you a good fit for the role.
  • Close your letter with a call to action, such as "I would welcome the opportunity to discuss how I can contribute to your team."
  • Provide your contact information so the hiring manager can easily get in touch with you.
  • Proofread your cover letter to ensure it is free of grammar and spelling errors.

What's The Best Structure For Advertising Sales Executive Cover Letters?

After creating an impressive Advertising Sales Executive resume , the next step is crafting a compelling cover letter to accompany your job applications. It's essential to remember that your cover letter should maintain a formal tone and follow a recommended structure. But what exactly does this structure entail, and what key elements should be included in a Advertising Sales Executive cover letter? Let's explore the guidelines and components that will make your cover letter stand out.

Key Components For Advertising Sales Executive Cover Letters:

  • Your contact information, including the date of writing
  • The recipient's details, such as the company's name and the name of the addressee
  • A professional greeting or salutation, like "Dear Mr. Levi,"
  • An attention-grabbing opening statement to captivate the reader's interest
  • A concise paragraph explaining why you are an excellent fit for the role
  • Another paragraph highlighting why the position aligns with your career goals and aspirations
  • A closing statement that reinforces your enthusiasm and suitability for the role
  • A complimentary closing, such as "Regards" or "Sincerely," followed by your name
  • An optional postscript (P.S.) to add a brief, impactful note or mention any additional relevant information.

Cover Letter Header

A header in a cover letter should typically include the following information:

  • Your Full Name: Begin with your first and last name, written in a clear and legible format.
  • Contact Information: Include your phone number, email address, and optionally, your mailing address. Providing multiple methods of contact ensures that the hiring manager can reach you easily.
  • Date: Add the date on which you are writing the cover letter. This helps establish the timeline of your application.

It's important to place the header at the top of the cover letter, aligning it to the left or center of the page. This ensures that the reader can quickly identify your contact details and know when the cover letter was written.

Cover Letter Greeting / Salutation

A greeting in a cover letter should contain the following elements:

  • Personalized Salutation: Address the hiring manager or the specific recipient of the cover letter by their name. If the name is not mentioned in the job posting or you are unsure about the recipient's name, it's acceptable to use a general salutation such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."
  • Professional Tone: Maintain a formal and respectful tone throughout the greeting. Avoid using overly casual language or informal expressions.
  • Correct Spelling and Title: Double-check the spelling of the recipient's name and ensure that you use the appropriate title (e.g., Mr., Ms., Dr., or Professor) if applicable. This shows attention to detail and professionalism.

For example, a suitable greeting could be "Dear Ms. Johnson," or "Dear Hiring Manager," depending on the information available. It's important to tailor the greeting to the specific recipient to create a personalized and professional tone for your cover letter.

Cover Letter Introduction

An introduction for a cover letter should capture the reader's attention and provide a brief overview of your background and interest in the position. Here's how an effective introduction should look:

  • Opening Statement: Start with a strong opening sentence that immediately grabs the reader's attention. Consider mentioning your enthusiasm for the job opportunity or any specific aspect of the company or organization that sparked your interest.
  • Brief Introduction: Provide a concise introduction of yourself and mention the specific position you are applying for. Include any relevant background information, such as your current role, educational background, or notable achievements that are directly related to the position.
  • Connection to the Company: Demonstrate your knowledge of the company or organization and establish a connection between your skills and experiences with their mission, values, or industry. Showcasing your understanding and alignment with their goals helps to emphasize your fit for the role.
  • Engaging Hook: Consider including a compelling sentence or two that highlights your unique selling points or key qualifications that make you stand out from other candidates. This can be a specific accomplishment, a relevant skill, or an experience that demonstrates your value as a potential employee.
  • Transition to the Body: Conclude the introduction by smoothly transitioning to the main body of the cover letter, where you will provide more detailed information about your qualifications, experiences, and how they align with the requirements of the position.

By following these guidelines, your cover letter introduction will make a strong first impression and set the stage for the rest of your application.

Cover Letter Body

I am writing to apply for the Advertising Sales Executive position at your company. With my experience in digital marketing and sales, I believe I am a great fit for this role and could bring significant value to your team.

I have been working in digital marketing and sales for the past 5 years. During this time, I have acquired the skills and knowledge necessary to succeed in this role. I have a deep understanding of the different strategies and tactics used in online advertising and am well-versed in the tools and technologies used to manage campaigns. Moreover, I possess excellent communication and interpersonal skills that enable me to build strong relationships with clients and colleagues alike.

My experience in sales has also enabled me to develop a high degree of proficiency in customer service. I am comfortable dealing with customers, and I have a good understanding of how to ensure customer satisfaction and loyalty. I am also experienced in developing sales plans and strategies that enable me to meet and even exceed sales targets.

I am confident that my skills and background make me an excellent candidate for the Advertising Sales Executive position. I am eager to apply my skills and experience to contribute to the success of your company. I am available to discuss the position further and look forward to hearing from you.

Thank you for your time and consideration.

Sincerely, [Your Name]

Complimentary Close

The conclusion and signature of a cover letter provide a final opportunity to leave a positive impression and invite further action. Here's how the conclusion and signature of a cover letter should look:

  • Summary of Interest: In the conclusion paragraph, summarize your interest in the position and reiterate your enthusiasm for the opportunity to contribute to the organization or school. Emphasize the value you can bring to the role and briefly mention your key qualifications or unique selling points.
  • Appreciation and Gratitude: Express appreciation for the reader's time and consideration in reviewing your application. Thank them for the opportunity to be considered for the position and acknowledge any additional materials or documents you have included, such as references or a portfolio.
  • Call to Action: Conclude the cover letter with a clear call to action. Indicate your availability for an interview or express your interest in discussing the opportunity further. Encourage the reader to contact you to schedule a meeting or provide any additional information they may require.
  • Complimentary Closing: Choose a professional and appropriate complimentary closing to end your cover letter, such as "Sincerely," "Best Regards," or "Thank you." Ensure the closing reflects the overall tone and formality of the letter.
  • Signature: Below the complimentary closing, leave space for your handwritten signature. Sign your name in ink using a legible and professional style. If you are submitting a digital or typed cover letter, you can simply type your full name.
  • Typed Name: Beneath your signature, type your full name in a clear and readable font. This allows for easy identification and ensures clarity in case the handwritten signature is not clear.

Common Mistakes to Avoid When Writing an Advertising Sales Executive Cover Letter

When crafting a cover letter, it's essential to present yourself in the best possible light to potential employers. However, there are common mistakes that can hinder your chances of making a strong impression. By being aware of these pitfalls and avoiding them, you can ensure that your cover letter effectively highlights your qualifications and stands out from the competition. In this article, we will explore some of the most common mistakes to avoid when writing a cover letter, providing you with valuable insights and practical tips to help you create a compelling and impactful introduction that captures the attention of hiring managers. Whether you're a seasoned professional or just starting your career journey, understanding these mistakes will greatly enhance your chances of success in the job application process. So, let's dive in and discover how to steer clear of these common missteps and create a standout cover letter that gets you noticed by potential employers.

  • Not personalizing the letter to the specific company or position.
  • Not including relevant qualifications or experiences.
  • Using overly generic language.
  • Including too much information.
  • Not proofreading and editing the letter.
  • Using a generic salutation such as “To whom it may concern.”
  • Failing to include contact information.
  • Not using a professional tone.
  • Making grammatical errors and typos.
  • Not highlighting key accomplishments.

Key Takeaways For an Advertising Sales Executive Cover Letter

  • Highlight your advertising sales experience and any specialties in the field.
  • Demonstrate your knowledge of the current trends and digital marketing strategies in advertising.
  • Showcase your ability to build relationships and close sales.
  • Highlight your problem-solving skills and ability to think outside the box.
  • Express your enthusiasm for the job and the company.
  • Share your commitment to meeting deadlines and exceeding goals.

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Cover Letter Examples for Sales and Marketing Jobs

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How to Write a Sales Cover Letter

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Sample Marketing Cover Letter

  • More Sales, Marketing, & PR Letters

When you are writing a cover letter for a position in sales, marketing, or public relations, it's particularly important to do a stellar job of selling yourself. That's because potential employers will very likely see your ability to sell yourself in this letter as a preview for how you'd sell the company (and its products) if you should land the job.

Here are tips for how to write a strong sales, marketing, or public relations cover letter and what you should include, with examples and a template to download.

Quantify Your Past Achievements

Take the time to make sure your letter includes quantifiable achievements. For instance, you can mention sales volume achieved or surpassed, responses to marketing email blasts, churn ratios optimized, or other measurable successes. Numbers are a great way to show your value. 

Make Your Achievements Visually “Pop” on the Page

The best way to make your quantifiable achievements catch an employer’s eye on a cover letter is to set these unique accomplishments off from the text with bullets. It is also highly effective to boldface sales numbers or percentages. For example:

  • Consistently growing YOY sales by 20% each year for the last five years;
  • Introducing new website SEO strategies that heightened monthly page views from 10,000 to 50,000 within one month.
  • Designing and launching a dynamic referral program that increased customer referrals by 60%.

Show Employers How You Would Offer an Advantage

Make it easy for potential employers to see why you would be a good candidate for their team. What are your skills? What would you bring to the company? This is your chance to pitch yourself and make a strong argument for your candidacy.

You can discuss achievements in previous positions, as well as mentioning specific markets you would target and goals you would establish if you got the job. 

Share Details on Skills

Discuss the skills and credentials that are specifically related to what the employer is seeking in a candidate. Learn what marketing skills and sales skills employers are looking for.

But aim to discuss your skills in the context of previous achievements. Rather than just saying "I'm results driven," give a specific example that demonstrates how you’ve triggered sales growth or increased your client base.

Make It Easy to Read

Avoid long strings of adjectives. If your paragraphs are growing lengthy, consider breaking them up with bullet points to make them easier to scan.

You wouldn't give the same sales pitch to two different advertisers, right? And, similarly, your marketing strategy would be different if you were targeting millennials or going after baby boomers.

Make sure your pitch in the cover letter is calibrated to your audience—write a letter that targets the company and its needs. 

Your objective is to write a compelling cover letter that highlights your sales achievements, qualifications, and experience.

Review Letter Examples & Templates

Review the examples of sales- and marketing-related cover letters below to get ideas for your own letters, then customize your letters for each job application, explaining how you are the best-qualified candidate.

Sample Cover Letter for a Sales Position

This is an example of a cover letter for a sales position.  Download the letter template  (compatible with Google Docs and Word Online) or see below for more examples.

Sample Sales Cover Letter (Text Version)

Tina Applicant 123 Main Street Anytown, CA 12345 555-555-5555 tina.applicant@email.com

July 20, 2020

Alcore Pharmaceuticals 123 Business Rd. Business City, NY 54321

Dear Sales Team Leader,

I was excited to find your website posting for a new pharmaceutical sales representative. I recently graduated from Marybore University with a degree in microbiology, and I meet all of your requirements for an entry level sales position.

I believe I would be a great fit with Alcore Pharmaceuticals because, in addition to my background in chemistry and microbiology, I’ve acquired many skills necessary to perform as a successful sales professional. I have:

  • Strong presentation skills from my minor in mass communications
  • Knowledge of pharmacology and medical terminology
  • Proficiency with word processing and spreadsheet software
  • The ability to function independently while also being a team player
  • A driver's license and flexible schedule

Thank you so much for taking the time to review this introduction. I’ve included my resume for your review. My cell phone number is 555-555-5555 and my email is myname@myemail.com.

Tina Applicant

Marketing Cover Letter Email

Subject: Marketing Specialist Position - Your Name

Dear Marketing Team Leader,

I was excited to find the posting for a Marketing Specialist on the careers page of the Fairfield Credit Union website. I meet all of your requirements and I am confident I would be a valuable addition to your marketing team.

I am adept at all forms of marketing, with an expertise in digital platforms. At my current position, I'm in charge of several advertising campaigns that have increased company revenue by 25 percent in the past year alone.

With more than five years of relevant experience, I can bring to Fairfield Credit Union:

  • Creativity and imagination
  • Interpersonal and corporate communication skills
  • Strong analytical skills
  • Effective copywriting
  • An ability to identify and reach out to stakeholders and influencers

I’ve included my resume for your review. If you have any questions, feel free to contact me at 555-555-5555 or by email, myname@myemail.com. Thank you for taking the time to read this introduction and to review my application. I am truly excited about this opportunity.

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Advertising Sales Cover Letter

Advertising Sales Cover Letter

15 Advertising Sales cover letter templates

Advertising Sales Cover Letter Sample

How to Write the Advertising Sales Cover Letter

I submit this application to express my sincere interest in the advertising sales position.

In the previous role, I was responsible for market and customer feedback to Region, Segment and product line organization, including product development needs, market trends, pricing and competition.

My experience is an excellent fit for the list of requirements in this job:

  • Leadership qualities are needed to manage
  • Comprehensive understanding of the ad-tech landscape
  • Form and lead cross-business and cross-functional project teams to plan, organize, manage and execute complex talent development projects
  • Measure and assess the impact of tools and resources introduced to the organization
  • Technical knowledge of mobile marketing and experience working with app developers and brands
  • Knowledge of the technical aspects of how advertisers track campaign performance in mobile
  • Comfortable working in a fast-paced start-up culture
  • Working knowledge of a hotel or resort

Thank you for considering me to become a member of your team.

Jordan Metz

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Responsibilities for Advertising Sales Cover Letter

Advertising sales responsible for input to Marketing and Senior Leadership on market trends, competition and field sales execution to analyze, direct and review product offerings, competition and market strategies and programs.

Advertising Sales Examples

Example of advertising sales cover letter.

I am excited to be applying for the position of advertising sales. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for insight into market trends and make recommendations on the position of the RSNs within the current advertising landscape.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

  • Computer literate in Microsoft Word, Publisher and able to learn the Delphi system
  • Occasional extended hours with evening and weekend client related events
  • Working knowledge of digital media platforms
  • Experience in print and digital advertising sales is beneficial
  • Open to coaching & training
  • Strong verbal/written communication, presentation and closing skills
  • Excel at cold calling and prospecting, making outside sales calls
  • History of being able to close long term contracts and maintain business relationships

Thank you for taking your time to review my application.

Charlie McClure

In my previous role, I was responsible for valuable insight to all participants in the commercial property market, including Brokers, Owners, Investors, Lenders, Appraisers and Service providers.

Please consider my qualifications and experience:

  • Highly motivated and partnership skills essential
  • Need to be a current college student
  • Interest in pursuing media/advertising sales
  • Strong negotiating and relationship building skills
  • Lead the development of client contract negotiations through the close or renewal of business
  • Working knowledge of media planning and media pricing
  • Vast competitive industry knowledge
  • Full and comprehensive knowledge of all media related qualitative and quantitative research

Thank you for your time and consideration.

Shae Nitzsche

Previously, I was responsible for continuous feedback to product teams of emerging trends in the market and client needs for product evolution.

  • Intermediate or higher level MS Office Suite products (Excel, Word, Power Point)
  • Posses business knowledge of overall media/advertising with emphasis on print and digital advertising preferred
  • Service Driven Professional
  • Local Territory
  • Knowledge of programmatic ad selling and current ad trends
  • Google (or similar) certification
  • Excellent grasp of social media, SEO and website metrics and best practices
  • Strong attention to detail, well organized and excellent communication skills

Thank you in advance for reviewing my candidacy for this position.

Dakota Ferry

I would like to submit my application for the advertising sales opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for market intelligence to the global commercial organisation to support the development of a marketing database of pricing, competition and market trends.

  • Rich contacts with local clients and agencies
  • Experience using social media listening tools (e.g., Brandwatch, Social Bakers)
  • Knowledge of Power BI, SQL, DAX, databases
  • Experience of working with digital metrics (Google Analytics, Adobe, ComScore )
  • Experience of managing a direct report
  • Deep understanding of Programmatic Media Marketplaces, DFP, Comscore, Microsoft Office (Excel and PowerPoint are critical)
  • Experience working in fast-growing environments on high performing teams preferred
  • High-energy and strong analytical skills

Reese Bruen

Previously, I was responsible for analysis of new market opportunities, including detailed analysis of potential market size, current state of marketplace, market trends, and key customer buying patterns to support sales team and product development in targeting best revenue opportunities.

Please consider my experience and qualifications for this position:

  • Familiarity with the Erie PA area Business Community and Media Sales Experience Helpful
  • Develop account, and agency coverage strategy for the Mexico market place
  • Drive strategic relationships with Fortune 500 type clients
  • Drive the sales management process play a hands-on role in driving sales and opening doors for the sales organization
  • Experience managing digital advertising effectiveness measurement
  • Experience working with 3rd party measurement partners
  • Experience in quantitative market research techniques, including survey design and analysis
  • Interest in presenting research findings and recommendations to internal and external partners

Skyler Stehr

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Marketing Cover Letter Examples and Templates for 2024

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How To Write a Marketing Cover Letter

As a marketing professional, you understand the importance of tailoring your brand messaging towards target audiences. The same principles apply to writing a winning cover letter.

Paint a picture of how your marketing expertise can create value for potential employers. This guide provides examples and expert tips to help translate your industry expertise into a powerful marketing tool.

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Mina Sayed Marketing Assistant | [email protected] | (123) 456-7890 | Philadelphia, PA 12345 | LinkedIn

January 1, 2024

Hector Santos Hiring Manager Ajax Gaming Studio (987) 654-3210 [email protected]

Dear Mr. Santos:

I’m interested in applying for the marketing coordinator role with Ajax Gaming Studio that I found on LinkedIn. During my time with Rise Marketing Inc., I drove social media marketing initiatives and improved followership by over 400% across all social channels. I can achieve similar results for your organization.

Ajax Gaming Studio’s innovative art style and storytelling drew me to apply for this opportunity. Having managed social media marketing efforts for a technology start-up, I can offer a fresh perspective to help you grow your brand’s digital presence. Below is a list of my most notable career achievements:

  • Oversaw all aspects of social media marketing for a premiere technology start-up, managed Facebook, LinkedIn, and Twitter accounts, and increased followership by over 400%
  • Coordinated with the marketing team to establish a brand identity centered on trust and integrity and ensure alignment with target audiences and core demographics
  • Supported marketing initiatives for the launch of a new software product, coordinated social media campaigns, and raised awareness of online launch events

I look forward to telling you more about how expertise in social media marketing can benefit your organization. You may contact me via phone or email for any additional questions you may have about my background. I appreciate your time and consideration.

Aliya Jackson Digital Marketing Specialist | [email protected] | (123) 456-7890 | New York, NY | LinkedIn

Meiling Li Hiring Manager Alliance Marketing Co. (987) 654-3210 [email protected]

Dear Ms. Li:

I’m interested in applying for the digital marketing manager position with Alliance Marketing Co. As you can see from my attached resume, I have a strong history of building successful brands and developing innovative strategies to drive community engagement. My expertise in digital marketing would be an asset to your organization.

Alliance Marketing Co. has a reputation for its cutting-edge marketing strategy and brand storytelling that strongly aligns with my professional background. Throughout my career, I’ve defined brand messaging for clients across a variety of industries, including technology, fitness, travel and hospitality, and health care. I can achieve similar results for your organization based on my career accomplishments:

  • Managed all online marketing for a portfolio of 12 client accounts valued at $100,000 to $300,000, defined digital marketing strategy, and aligned brand messaging with target audiences
  • Drove search engine optimization (SEO) marketing initiatives, performed research to enhance keyword optimization, conducted link-building campaigns, and increased web traffic by over 200%
  • Enhanced social media presence for clients across Facebook, Twitter, and YouTube, leading to a 55% increase in followers and a 72% increase in community engagement on average

I would like to schedule an interview to further discuss how my background in digital marketing can benefit your team. Feel free to contact me via phone or email at your convenience. Thank you for your time and consideration.

Aliya Jackson

Joseph Corbin Marketing Manager | [email protected] | (123) 456-7890 | Seattle, WA 12345 | LinkedIn

Tyrone Jackson Hiring Manager Alliance Marketing Co. (987) 654-3210 [email protected]

Dear Mr. Jackson:

I’m reaching out regarding the marketing director job with American Airlines. In my previous role, I developed and implemented large-scale campaigns to enhance brand awareness for a premiere airline valued at $700 million. My industry knowledge and leadership capabilities would benefit your organization.

American Airlines’ reputation as a customer-focused, forward-thinking company is what draws me to apply for this opportunity. Throughout my career, I’ve successfully identified opportunities to enhance digital marketing efforts and grow brand awareness for enterprise organizations. I can achieve similar results for your company based on my prior achievements:

  • Oversaw large-scale campaigns to grow brand awareness, developed marketing strategy, led the redesign of the landing page, and increased sales conversions by 42%
  • Managed and built a 20-person marketing team, oversaw an annual budget of $30 million, coordinated digital marketing initiatives, and achieved a 150% return on investment (ROI) on average for marketing campaigns
  • Analyzed key performance indicators (KPIs), market indicators, and industry trends to revamp brand messaging and identity with an emphasis on diversity, inclusion, and equity (DEI)

I hope to speak with you further about how my marketing expertise within the airline industry would be an asset to your organization. You may contact me via phone or email at your convenience. Thank you for your time and consideration.

Joseph Corbin

To write a great marketing cover letter, you need to craft high-impact content that differentiates you from the competition. Think about how you’ve effectively marketed brands and products in the past. This is exactly how you should approach your cover letter, by selling yourself as a candidate through a creative value proposition. Below, we’ll walk you through each step of the cover letter writing process to help you land your next big marketing role:

1. Contact information and salutation

List all essential contact information at the top of your marketing cover letter, including your name, phone number, email, and LinkedIn URL. Be sure to address the hiring manager by name — Mr. or Ms. [Last Name]. If you can’t find the hiring manager’s name, use a variation of “Dear Hiring Manager.” This is preferable to salutations such as “To Whom It May Concern,” as this language is more direct and personal.

2. Introduction

As a marketing professional, you understand the importance of making a strong first impression. The same is true for your marketing cover letter, which is why it’s essential to lead with a powerful introduction. Draw attention to key aspects of your marketing expertise that match the job description, such as digital, social media, or SEO. Feature one of your most notable wins, especially if it can be supported with an eye-catching number or metric.

3. Body paragraphs

Continue to highlight your professional achievements in the body paragraphs of your marketing cover letter. Start by mentioning something specific about the company’s reputation or products and how you can help them grow brand awareness and market share. Emphasize how your marketing campaigns and strategies have generated positive results for previous employers . Demonstrate you can work effectively in team-based environments, as marketing initiatives are often highly collaborative.

Ajax Gaming Studio’s innovative art style and storytelling drew me to apply for this opportunity. Having managed social media marketing efforts for a technology start-up, I can offer a fresh perspective to grow your brand’s digital presence. Below, you’ll find a list of my most notable career achievements:

4. Marketing skills and qualifications

Providing a list of professional skills on your marketing cover letter is redundant, as most of this information should already be featured on your resume. That said, consider reinforcing key qualifications that align with the job description. For instance, if a company is seeking a digital marketing specialist, carefully weave SEO-related skills into your paragraphs. Below, you’ll find a list of keywords you may encounter during the job search:

Key Skills and Qualifications
Brand awareness Brand marketing
Brand messaging Campaign development
Content marketing Content strategy
Copywriting Cross-functional collaboration
Digital advertising Digital marketing
Email marketing Google Analytics
KPIs Marketing strategy
Product marketing Project management
Public relations Search engine marketing (SEM)
SEO Social media marketing

5. Closing section

Close out your marketing cover letter with a call to action that encourages the hiring manager to schedule you for an interview. Emphasize how your background in marketing can benefit your target company. Be sure to thank the hiring manager for their time and consideration in the last sentence.

Marketing Cover Letter Tips

1. tailor your cover letter to the job description.

A generic cover letter won’t increase your odds of landing the interview. To make a lasting impression on the hiring manager, carefully tailor your cover letter to each job you apply for. Mention something specific about the organization and emphasize how your marketing expertise would have a positive impact on their team. This shows that you’ve researched the company beforehand, which is also a key aspect of being a successful marketing professional.

2. Feature your marketing skill sets

It’s important to let your marketing skills and expertise shine on your cover letter. Rather than simply listing them, provide insights into how you’ve leveraged these skill sets to achieve results throughout your career. For example, developing a digital marketing strategy for a start-up company requires a very different type of approach in comparison to an established brand.

3. Highlight key marketing achievements

As you build your content, keep your most prominent marketing achievements at the forefront of your cover letter. Establish an appropriate context for your campaigns and initiatives. Tactically integrate hard numbers and KPIs to establish a sense of scope for your contributions. For example, if you led marketing campaigns for a smaller company, a percentage might appear stronger than a monetary figure.

Marketing Cover Letter FAQs

Why should i include a marketing cover letter -.

In addition to your skills, campaigns, and achievements, paint a picture of who you are as a creative marketing professional for the reader. Demonstrate how you’ve developed innovative marketing strategies to capture target audiences and grow brand awareness. Convey why you’re the right fit for the cultural fit for the organization.

Are cover letters becoming obsolete? -

Although many believe that cover letters have become obsolete, many companies still require them during the application process. According to a LinkedIn poll conducted by Forbes , 70% of correspondents voted that cover letters are no longer needed. While cover letters aren’t always required, writing one demonstrates your enthusiasm and genuine interest in the role you’re applying for. This can sometimes make all the difference in generating interviews during the job search.

How do I make my cover letter stand out? -

Craft a new cover letter in minutes.

Get the attention of hiring managers with a cover letter tailored to every job application.

Frank Hackett

Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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